Entercom’s Daddy Issues

Joe Field built the legacy small market radio group known as Entercom.

His son, an S.O.B., (Son of the Boss) took over the company, mortgaged the future by overpaying for CBS Radio and then tried to “un-CBS” the merged company.

Today, the Entercom that Joe Field built is worth less than $2 on the stock market but has close to $2 billion in debt.

The Fields stand a reasonable chance of losing control of the company if they have to go back to lenders.

Reenter Joe Field who whether you are aware of it or not, is back but in a very different way and it if it doesn’t work, there will be a lot of misery for Entercom employees.

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iHeart’s End of June Housecleaning

Months before COVID, iHeart dumped over 1,000 employees.

Then COVID handed iHeart’s beleaguered owners a “gift” and they used it to substantially eliminate more jobs as advertising took a hit.

This pattern of firing, layoffs, furloughs, “dislocations” and “excellence hubs” (as they called them) morphed into employees taking off a few weeks from the company with no pay.

iHeart billing is off as much as 50% as they continue to burn through what cash they have left to keep operating.

All this as Liberty Media awaits the DOJs ruling on whether they will be allowed to make a takeover bid even as iHeart searches for foreign money to prop them up.

Now they’re going to get serious about cost cutting in some vulnerable markets (over 80%) and it’s going to look and feel desperate and not unnoticed by other radio groups.

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Apollo to Disassemble Cox Media Group

All that talk about keeping Kim Guthrie and her team was just talk as we found out recently.

Then Apollo Global Management cleaned house and turned right to the Bain playbook.

But it’s even worse.

More resignations.  More uncertainty.  A new mission after paying $3.1 billion for the TV stations and reluctantly paying another half billion for radio.

The new owners seem to be ready to trade off consistent profits for an approach that concentrates on reducing debt.

They will transform the best run media company into what will soon look like iHeart and Cumulus all in one.

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Foreign Money Invades Local Radio

I have to laugh every time I see the NAB beg for a government bailout of radio by overemphasizing the critical importance of local radio.

Radio is the least local it has ever been and the NAB is ironically the chief enabler of consolidators and their private equity backers who have ruined the industry.

Late last week, the FCC gave the greenlight to a Cumulus petition to allow virtual monopoly control of “local radio” by foreign interests.

This changes everything – obviously the failing consolidators would not go begging for money overseas unless it was their absolute last option.

We’ve discussed the deleterious effects of private equity owners on local radio, Main Street advertisers and declining radio jobs but the greenlighting of foreign financial interest in radio is an entire other aspect to reckon with.

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Entercom Cutting Live Jocks – And Winning

This doesn’t bode well for the talent fighting to keep their jobs in the radio industry right now.

Entercom has found a way to drastically reduce or eliminate live talent and get ratings to go up at the same time.

Armed with this, Entercom has the template for a massive systemwide reduction in work force at a time when they are burning through cash and getting hit hard by advertising losses due to COVID-19.

Looking at the ratings increases, Entercom is finding ways to confound traditional wisdom that live and local attracts the largest audiences as you’ll see when you consider that listeners seem to like Entercom stations without live talent.

This is empowering to owners that are dedicated to cutting salary expenses in the next 90 days – and the cume vs. quarter hour numbers are mysteriously non-intuitive even as drivetime has been adversely affected by working at home.

This is eerily the look of Entercom’s future downsizing plan that other groups most certainly will follow.

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iHeart Prepping Radical Pay Cuts

Anything iHeart does is important because the rest of the radio industry tends to follow their lead.

It looks like May is down 50%, June could be as bad causing concern about lagging revenue.

iHeart did a major firing in January well before COVID, another at the time of the virus and more nips and tucks – and 2020 is not even half over yet.

Under a plan being tested now, iHeart is going to force existing employees to take less while they continue to evaluate whose job will be on the chopping block next.

An area most vulnerable is sales where iHeart is testing radical new plans to cut compensation and at the same time set up some sellers for the next round of cutbacks.

All of this is likely to be rolled out systemwide in June with some unique exceptions in a handful of markets that would be tantamount to driving their best salespeople into the arms of competitors.

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Entercom’s Ransacked Station Model

This company is in the worst pickle of its post-CBS life.

With an admitted 40% revenue loss in the coronavirus infected second quarter, they are trying to make continued losses look like growth.

They can’t cut expenses fast enough to make up the difference.

Entercom is going to eliminate unnecessary jobs, consolidate where they can and regionalize to save money.

The markets that will be affected the most will be ransacked – there’s really no other word for it.

We get a real look at what Entercom will be like after drastic and desperate cost cuts to stay afloat – in fact, they have already created the model ransacked version in one of its major markets.

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Cumulus, iHeart & Entercom Takeover Interest

Just before Memorial Day, Cumulus became the third radio group in a month to swallow a so-called “poison pill” to protect them against a hostile takeover.

Entercom and iHeart preceded them as underperforming radio groups are suddenly in vogue with speculators.

What’s going on here – why the sudden interest? 

Out of the three, one would be like taking candy from a baby.

And it already may be too late for a second radio group fighting a takeover.

People familiar with such financial maneuvers tell us that all it would take in one case is a relatively small amount of cash and a very manageable loan -- better than they now have in place.

Worse yet, there are disruptive ramifications for employees if the company they are working for is stolen through a hostile takeover especially for those who have survived many rounds of layoffs and furloughs.

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Spotify’s $100 Million Joe Rogan Podcasting Gamble

Yes, Spotify is paying Joe Rogan $100 million to offer his popular podcast exclusively on Spotify.

Does this mean that iHeart, Entercom and Cumulus are going to have to start paying podcasters to be exclusive to their platforms?

It turns out that what made Spotify open its wallet so wide has more to do with music than it does with the spoken word.

And that this could start a brutal war with Apple that could, believe it or not, have a negative impact on the radio industry’s rush into podcasting as the answer to their revenue problems.

Then there is the paid platform vs. free access that could change everything because if there is one thing experts are predicting for the post-COVID world is a diminished advertising industry and growing paid subscription model.

Is Joe Rogan to Spotify what Howard Stern was to Sirius Satellite Radio when it spent $500 million to sign him in 2004?

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COVID’s Impact on Sports Radio

Every sport heard on radio went silent due to COVID-19.

Anyone who thinks that when the teams return to empty stadiums and eventually fewer paying fans that radio will recover is living in an alternate reality.

Sports radio accounts for a lot of money and it is now in jeopardy.  There are going to be many changes in how radio broadcasts and markets sports.

Teams are preparing now to make new demands of their broadcast partners.

Listeners are learning new habits that don’t bode well for radio stations.

Competitors are popping up that didn’t previously exist.

And companies like iHeart, Beasley and Entercom have a lot at stake in a segment that they are struggling to understand -- companies.

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Advertiser Complaints Against iHeart, Entercom & Beasley

I get that radio lives in an alternate reality that it so laced in happy talk that they have ignored the signs of a declining industry long before COVID-19.

But a major market advertiser is so irked, they have complained to iHeart, Entercom & Beasley for sitting on their hands and helping themselves before helping their clients.

They’re outing a lazy radio industry that assumes that when all of this over, these must-have advertisers will simply return.

This will open some eyes because it gets specific about what radio stations need to do to win back essential advertisers.

And it’s the opposite of what most radio stations are doing.

Local advertisers are madder than hell and they’re now vocally threatening to take their ad money elsewhere – consider this a wakeup call.

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Cumulus Hiding Extent of Their Financial Woes

According to Mary Berner the cancellation of “March Madness” killed Cumulus last quarter.

But that’s only part of it – she left something really, really important out.

And something is not quite right about their layoffs – publicly you hear one story, privately a totally different one.

Their stock has gone from $4.60 to the $3.40 range meaning investors are not buying what they are hearing from Cumulus management.

What could be so bad that Cumulus feels it has to conceal the truth?

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Entercom Eyeing 500 More Layoffs

David Field was forced to show his cards late last week when he conducted the second quarter earnings call for financial analysts.

Anyone who subscribes to this publication knows the tricks used by radio CEOs to cover up lack of performance and attempts to inspire confidence in their lagging companies.

Although this time Entercom covered a lot of shortcomings but couldn’t hide the need for more massive layoffs.

Threadbare markets just lost key employees and now we are able to do the math to get a reasonable idea of how many and who will be next. 

Field promised stakeholders upwards of $110 million in cost synergies when he closed the CBS Radio deal – Entercom is way beyond that now and still climbing.

Now that we know Entercom’s previous cost savings from RIFs and plugging in radio revenue projections for the rest of this year, we get a clear picture of how the next round will look.

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Nielsen Accused of Extortion by Non-Subscribers

Things are tough for the radio industry right now but if you listen to non-subscribers, they are doing more to hurt stations right now than help.

It’s a monopoly of audience estimates some say based on outdated methodology and technology.

What’s worse is that Nielsen is being propped up by consolidated groups – the bankrupt type – who somehow find the millions to renew even as they are firing people.

Now their tactics are becoming public.

How they try to force non-subscribers into paying up and their flexible rate card that objectors say bends only in their direction.

With local radio facing a year or more of battling back to even, financially-troubled owners are beginning to rethink Nielsen.

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iHeart Not Planning to Rehire Furloughed Employees

77% of laid off workers think they will get their jobs back post-coronavirus.

That optimism does not apply to the radio industry where COVID-19 has been used as an excuse to “right-size” companies even as iHeart morphed from “dislocations” to furloughs.

Furloughs are temporary by definition but under a plan being developed by the “Evil Empire”, these interruptions in getting a paycheck will not see 77% of the workforce returning any time soon.

The question is just how many furloughed iHeart employees will be called back – they can’t let them all go, can they?

Employees look at COVID as a crisis, but iHeart and other radio groups see it as an opportunity and they have carefully thought out plans to proceed. 

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Advertisers Social Distancing from Radio

1010 WINS is reportedly down 60% this quarter and that was a $50 million a year radio station for Entercom.

The coronavirus is turning out to be a trigger for what was already in motion.

Radio ad revenue was declining because of digital prior to corona and now it is declining in spite of digital.

The revenue estimates for the third and fourth quarter are in and they are not what was expected.

Bob Pittman has been saying the reopening of America is an opportunity for radio to cash in on all that “welcome back” advertising – is this true?

There is new evidence about the impact of political advertising this fall – can radio take it to the bank?

And there are disturbing trends in listening habits from home – does that mean an earlier demise for in-car listening or a windfall when the country starts commuting again?

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iHeart, Entercom Fear Hostile Takeovers

This is the oddest thing when the #1 and #2 radio groups are struggling to survive but have to now worry about hostile takeovers.

It’s not speculation, it’s public with both having swallowed so-called “poison pills” to thwart interested private equity groups – iHeart as recently as late last week, Entercom a month earlier.

What’s worse is that other publicly-traded radio groups may have to take the same protective measures.

The stock price makes the value of radio companies so low even you and I could come up with the money.

Maybe that’s an exaggeration but it is surprising how little out of pocket cash would be necessary to steal radio’s biggest consolidators while they’re down and out.

Read the full article now

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Bain Losing Control of iHeart

Liberty now reportedly owns 30-35% of iHeart debt and counting that can be turned into equity.

Even the poison pill iHeart swallowed after hours on Friday can’t kill John Malone’s ambitions.

This means it is just a matter of time before Bain, Pittman, Bressler and company lose the company to a shrewd media tycoon.

There will be a new strategy on layoffs and furloughs when Liberty gets control.

The markets that are most vulnerable to this takeover by a satellite radio company have no idea what is coming their way.

As iHeart top management protects itself, we get a preview of what iHeart will look like for the unprotected.

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Oliviero is the First of Many Entercom Shakeups

The much-maligned employees of CBS must be snickering to themselves as the panicked Entercom CEO David Field who made it clear he thought CBS people were overrated and overpaid, hired one back this week.

Chris Oliviero quit Entercom after only about six months into the new regime. 

He gave a long, more than 6-month notice but he and his CBS salary left.

Now Weezie Kramer gets pushed out (more about that in a moment), her replacement Susan Larkin somehow got her CBS-phobic boss to rehire one of the expendables begging the question – what’s up with that?

Turns out another surprise big management casualty is coming, a fear of losing the sports franchise that is critical to David Field’s plan and an indication that Entercom has to strike quickly before a declining economy kicks them into bankruptcy.

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Cox Media After Kim Guthrie

Kim Guthrie has been one of the outstanding top executives in the radio industry.

So, it came as no surprise that when Apollo Global Management bought Cox TV stations and eventually their sister radio stations, Guthrie was part of the deal.

Corporate headquarters remained in Atlanta and Guthrie’s team largely stayed in place.

Then, the first cutbacks – this was before Coronavirus. 

Guthrie doesn’t do cutbacks so this was a bad omen as we pointed out at the time.

Now, no Guthrie – no stability, no shared vision – just a bunch of private equity people who are out $3.1 billion for the Cox TV stations and subsequently $500 million for radio.

You better believe previously unimaginable changes are coming to Cox Media.

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The Post-Virus Future of the Music & Media Business

Almost everything in the media business is based on the advertising model remaining strong after COVID – but the most concerning change ahead is that advertising as we know it will not return to previous levels.

Streaming music services have seen declining listenership during self-isolation but did radio take advantage of this pause?  What has eaten into streaming music services threatens to further erode radio time spent listening.

You would think satellite radio would be dead as lockdowns have almost eliminate time in the car – and while it is true satellite has no significant alternative to in-car listening, it now has something else that terrestrial radio wishes it could possess.

There is no new normal – it’s all abnormal and the companies that can see around the coronavirus corner will enter a new period of prosperity.

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Massive Radio Salary Dumps Coming

The layoffs, firings and furloughs continue, but now the salary givebacks are ready to be deployed.

Salem implemented crushing salary cuts yesterday – a major blow to survivors.

Previously iHeart and Entercom either requested volunteers to work for less or forced them into giving back salary – especially those making $50,000 or more.

And Entercom of course has been dickering with employees since the CBS merger to nickel and dime them down to what David Field felt they should really be paid.

This time, the survivors will need to get ready for life support as we preview the pain iHeart, Entercom, Cumulus and other companies are ready to inflict on their “luck to have a job” survivors.

And, a bright note about the radio company that gave everyone a raise – that’s right, a small company yes, but a raise not a firing or cutback in the same coronavirus economy in which everyone else is punishing employees for their mistakes.

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Cumulus Fears a Seller Rebellion

One of radio’s most financially troubled companies is afraid that they will take significant losses of salespeople due to the downturn in advertising revenue.

Cumulus has taken some action to build a safety net for their better sellers to keep them from leaving out of financial necessity but they also are looking to jettison the dead weight.

Cumulus has been failing to generate adequate revenue to contribute to both operating expenses and pay down debt which is approximately $1 billion.

Westwood One has been hit by the loss of sports dollars with March Madness and the Olympics being cancelled while stations have seen double digit erosion of local ad dollars and more of a reliance on cheap remnant ads.

Tuesday April 28th Bob Walker, Dave Milner and an HR rep got on the phone with market managers for a confidential conference call about their future plans.

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Cumulus to Furlough Salespeople Next Week

Company-wide cutbacks.

One way to cut costs is to sell radio stations which Cumulus announced yesterday when it offloaded its Albany, GA cluster to a local operator for $450,000 (4 FMs, 1 AM, 1 translator.)

Starting next week, there will be another go-round of furloughs in sales on unsuspecting victims.

We now know which sellers are in harm’s way.

And reportedly there is a buyer looking to cherry-pick the Cumulus portfolio and one other radio group.

Read the full article now

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iHeart’s Salary Savings Revealed

As it turns out, iHeart’s no-paycations announced Tuesday are not what the company said they were.

Their bait and switch mentality is at work even in this layoff.

You might be surprised to learn that even sending Bob Pittman home penniless will not solve iHeart’s dire financial problems exacerbated by the coronavirus’ effect on the economy.

Employees have been misled on their forced unpaid vacations.

This begs the question is there any amount of savings that can save iHeart from itself?

The numbers iHeart is pouring over has the answer.

We did the math.

Read the full article now

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iHeart Unpaid Vacations Pave the Way for Mass Firings

iHeart is forcing employees who make $50,000 or more to take two weeks of “unpaid vacation”. 

No pay is no vacation and as it turns out iHeart’s promise to make this their last action impacting employee compensation is a red herring for what they really mean.

The lost wages are approximately 4% of their annual pay and most employees would rather take that than be out of a job at a time like this.

And we now know the average pay of an iHeart employee based on yesterday’s no-paycation decision although the ratio of Bob Pittman’s compensation to the average employee is telling. 

The unpaid iHeart vacationers are not just going without pay for two weeks.

Many are next in line to be fired.  

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The Return of Live Events

Live events are being held prisoner by COVID-19.

This is a big business, popular with fans and critical to the health of music-related industries but held hostage by something unforeseeable less than two months ago.

  • There is a timeline for more normalcy in live events – notice I didn’t say return to complete normalcy.
  • And there are alternatives to live events that are so alluring that we already have anecdotal information that they could be a big business born of this pandemic.
  • When you see some of the potential startups from virus-proof concert “spacesuits” to compelling virtual concerts, you’ll see that the music business is never down and out but always disrupted and innovating.

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Entercom Heading Toward Restructuring or Bankruptcy

Entercom may be in worse trouble than iHeart and yes, Cumulus.

It is now a “Zombie company” that exists to pay its debt.

  • In a pandemic-triggered recession, this unbelievable set of circumstances is acting like an accelerant.
  • Entercom was a mess before this happened back to the botched CBS Radio merger and any sound company doesn’t have a $1 stock price.
  • Bad balance sheet, no workable strategy.
  • They could cut more employees but because of its rapid decline that will not be enough.

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Venture Vultures Eying Entercom Takeover

The Field family has a lot to worry about.

Entercom has become the target of takeover thinking.

Weakened, unable to deliver shareholder value before the coronavirus and economic uncertainty, Entercom took the unnerving step of swallowing a so-called “poison pill” to buy them some degree of protection for the next year.

As it turns out, the “poison pill” dressed up as a “shareholders rights plan” isn’t going to be enough protection against the Fields losing control of the company.

There is a more disruptive way the Fields will lose control of Entercom even after they digested the “poison pill”.

And stopping it is getting to be near impossible.

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Saga’s Startling Layoff Count

We know that Bob Pittman was laying thousands off at iHeart before he had the coronavirus to blame.

And David Field has been canning people from the moment he bought CBS Radio – remember the $110 million cost synergy pledge he made to lenders.

And that Cumulus has been nuking their staff before, during and after bankruptcy – they didn’t need a virus to blame it on.

Beasley did it, Univision flush with half a billion in cash is doing it.

But what about Saga, the company with the least debt and the highest stock price?

All this becomes more critical to look at to see what a profitable radio company is planning to do.

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Deeper Radio Layoffs Within 30-60 Days

I have a candidate for Radio Ink’s “Executive of the Year”.

Univision CEO Vince Sadusky who is flush with cash and firing like a fool.

It’s hard to beat last year’s “executive of the year” stinker for chutzpah -- Bob Pittman who in the first quarter killed well over 1,000 jobs – and that’s before the Coronavirus.   He laid off, fired or furloughed hundreds more beyond that. 

Radio groups are crying pour mouth because their debt is too high and ad revenue has dried up.  Whose fault is that?

Their employees, of course.

The virus firings that every group except two are getting in on are a gift from heaven for them but if you think the worst is over, you haven’t heard about the next deep cuts at iHeart, Entercom and Cumulus under the cover of a recession.

Read the full article now

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A New Cumulus CEO May Already Be in the House

I’ve learned about what is going on in the bowels of Cumulus – their inner workings, their odd board of directors representing lenders who were burned.

This we know.

Mary Berner just got a two-year contract extension – but the details are revealing.

There is something else more telling because of the soap opera known as Cumulus Media.

Her replacement may already be waiting in the wings already working in the company and the insiders know who it is.

Read the full article now

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Radio Revenue Trending Down as Much as 65%

Some radio groups will not survive.

Even though radio ad revenue had been eroding gradually for the past few years, no one could see this precipitous drop coming.

Some groups will do better, but not that much better because the coronavirus and ensuing economic recession has ripped into the fundamentals of the radio industry.

Layoffs, firings and furloughs will be as commonplace as social distancing.

This tsunami is not temporary and the changes it will trigger will upend the radio industry’s biggest groups.

Radio has been running with lean staffs pointing out the challenges debt-heavy groups like iHeart, Entercom and Cumulus now face.

Read the full article now

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Major Cumulus, Westwood One Furloughs Start Next Week

It goes from bad to worse at Cumulus as ad revenue dries up.

They have made cuts prior but don’t have the regional capability to create “excellence centers” like iHeart to automate local markets.

Instead, they are forced to stay local with almost no employees at their medium and smaller market stations that make up the majority of the group.

Cumulus will move early next week to eliminate and consolidate what is left of their operations in the station group and Westwood One.

Their goal is to stay on the air with the minimal number of people.

By the end of next week, you won’t recognize Cumulus and Westwood One.

Read the full article now

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Attempt to Block iHeart Takeover

With radio groups like iHeart rushing to fire people to qualify for a federal bailout, the big question is – where is John Malone?

He owns a lot of iHeart stock.

Says he wants to take over control of the company.

Mysteriously, he stands by doing nothing even as a consumer group attempts to block his merger attempt.

It’s not what you may think.  On Malone’s dumbest day, he outsmarts Bob Pittman.

What iHeart employees want to know is …

What is Malone’s strategy for taking over iHeart – now when they are against the wall seems like a good time.

And will Malone kill radio jobs as much as Pittman seems willing to do.

Read the full article now

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Round 3 of iHeart “Dislocations” Starts Today

This one will be different but just as painful.

iHeart isn’t wasting time.

$200 million in savings by the end of 2020 on top of $50 million from the February “dislocations”.

That means a devastating reduction in workforce indicating the worst is yet to come.

They have a plan for who will get whacked and the timing of future layoffs.

We’re getting the first look at how significantly “dislocation #3”  will affect stations and careers at iHeart.

Read the full article now

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Entercom to Slash Another $75-100 Million

Radio is on track to taking a 65% decline in revenue due to the coronavirus.

Entercom is in survival mode and that’s not being overly dramatic.

Stock closed at $1 yesterday.

Can’t repay their debt and won’t be able to when it comes due.

Entercom is now a Zombie company – one  that earns just enough to keep operating and service debt but unable to substantially pay it down or off. 

Entercom is now working for its lenders.

Their big question is how do their planned cutbacks save $75-100 million more without irreparably damaging the company?

Read the full article now

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iHeart to Stretch Massive Layoffs

Before there was coronavirus in the U.S., iHeart fired over 1,000 employees and set the stage for more by building so-called “excellence centers”.

Then the virus came and iHeart – not one to waste a good virus – lopped off hundreds of more jobs under the misnomer of “furloughs” – temporary layoffs by definition but firing in iHeart lingo.

Almost all other radio groups are following iHeart’s walk off the local radio plank as they, too, got caught with their debt too high to pay.

iHeart is expected to lead the way toward more layoffs having done two in three months, but they are not going to stop there.

Now they have a plan to stretch their “dislocations” even further – an insidious plan with harmful effects that they are going to try to sneak under the radar.

Read the full article now

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The Actual Cumulus Layoffs Are Worse

It would be helpful to study what Mary Berner did when she was CEO of the failing magazine Reader’s Digest.

Two bankruptcies and a massive firing of personnel before she was eventually fired or agreed to leave.

Google it.

Berner is not a radio executive or innovator. 

She takes companies and bankrupts them.  That’s what she does.

This is my way of saying – remember those furloughs, firings, pay cuts, and 3 weeks of non-paid vacation over the 15 that Berner was selling 24 hours ago?

It’s actually about to get worse for the poor souls at Cumulus.

Read the full article now

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Immediate Cumulus Furloughs, More Coming

The other shoe has dropped.

Cumulus follows iHeart, Entercom and Townsquare in cutting expenses.

The Cumulus cutbacks are different especially in the scope of who will be affected.

With some radio groups seeing as high as a 90% drop in business for April, panic is setting in.

There are more groups waiting to reduce their work forces and some preparing second and third rounds.

But these start now -- hopefully, competitors won’t get any new ideas from Cumulus because today’s layoffs are really that draconian.

Read the full article now

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iHeart Racing to Make More Cuts

The worst round of iHeart firings has yet to happen.

Even though there have been two massive layoffs in just the last three months affecting thousands, they need to do more.

Now the coronavirus is giving them cover to fire with impunity.

iHeart competitors are making it easy for them to make successive large layoffs and once they do, these same competitors do the same – a vicious cycle.

The question is what do further cuts in personnel jammed into a short timeframe look like for a company like iHeart running low on operating cash?

Read the full article now

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Which Radio Furloughs Will Get Recalled

By definition a furlough is temporary – not meant to be permanent.

But during “Furlough Week in Radio” last week iHeart, Townsquare and Entercom offloaded employees using this tactic.

Cumulus is moments away from jumping in.

Not all furloughs are equal.

Some radio groups will actually recall a number of those furloughed and others have no intention of doing so.

Knowing which furloughs are real is the key to understanding future cuts.

Read the full article now

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Full Disclosure About Entercom “Furloughs”

David Field let the door hit him in the butt on the way to taking a minor pay cut as all the other major CEOs went first.

Then yesterday he circulated a memo to employees telling them many will lose their jobs while arguing how bad things are and how good they are – at the same time.

And that lots of them will be temporarily “furloughed” and others will have their pay cut just like their CEO.

Except for one thing.

The “Furloughs” are phony.

Perhaps the most important disclosure about the Entercom firings is in the fine print.

Read the full article now

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Saga Guarantees Sales Commissions

iHeart, Cumulus, Beasley and Entercom are panic firing in the name of furloughing.

Saga has decided to go down the road not taken.

Old school CEO Ed Christian is making the long bet and he can afford to because Saga has virtually no debt.

It’s not that Saga’s business isn’t being adversely affected by the coronavirus and economic uncertainty.

It’s just that panic firing is so blatantly a tactic of companies that are going out of business or filing bankruptcy.

Once iHeart started furloughing, every other lemming followed but will any group follow Saga’s lead once they see how this innovative plan works.

Read the full article now

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Cumulus Furloughs Likely to be Long

Notice how they’re no longer “layoffs” or ‘dislocations” in the radio industry now.

They’re furloughs – Entercom, Townsquare and iHeart plugging into a term being used by non-radio companies to cut costs and blame it on the coronavirus.

After “Furlough Tuesday” yesterday, Cumulus is not to be outdone.

Cumulus is as bad off as the other radio companies due to their own mistakes when the economy was booming.

We’re beginning to see who is going to get whacked.

And a growing concern by so-called “essential” employees who may survive the week ahead.

Read the full article now

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Mass Entercom Firings Starting Today

For the past five years ever since Entercom took over CBS Radio every CBS or Entercom employee feared the last day of a fiscal quarter.

Today, they have real reason.

This is the last day of a terrible quarter for the radio industry and particularly Entercom.

The firings will come fast, the reach will be surprising and the company will eliminate and consolidate expenses to counter its mounting revenue losses.

Make no mistake, this is a large layoff.

A new and different Entercom will emerge.

Read the full article now

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iHeart 90-Day Furloughs Could Be Permanent

Yesterday iHeart conducted a “phantom firing” that is shrouded in uncertainty that may be causing more anxiety than even their pre-virus 1,000+ mass “dislocation”.

Publicly, they are saying one thing, but behind the scenes there are a lot of concerns about just who is non-essential and whether they are in fact expendable after the 90 days are up.

This typical smoke and mirrors approach for iHeart is reportedly massive now.

And a handful of draconian cutbacks that probably don’t have anything to do with the effects of the coronavirus on their company – some absolutely jaw dropping.

No one believes the radio industry will come back even when the virus goes away so the real question is – what exactly did iHeart just pull off in the name of the coronavirus.

Read the full article now

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Townsquare RIFs 65, Concerns for Digital

Townsquare joined Entercom and iHeart today to initiate cutbacks in time for the end of the first quarter – there is a reason for this timing.

Other benefits are being suspended.

Townsquare is going even further preparing the workforce for a long-term and severe financial crisis.

Future expected firings will be based on data analysis putting 2,200 Townsquare employees in harm’s way.

And the worst news for the industry – not just Townsquare – is what they are saying about radio’s digital business.

Read the full article now

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iHeart Suspend Benefits, Entercom Fires Part-Timers

Now the benefits are going.

Part-timers being fired in large numbers – one radio group reportedly fired over 60 of them in one market late last week.

The CEOs of General Motors, Delta Airlines and Southwest among others have taken pay cuts while asking employees to take pay cuts, which radio CEOs are thinking about doing the same?

Great numbers of advertisers are bailing on April ad schedules. 

More firings are being planned on a new time schedule.

We’re now beginning to see not only the “dislocations” but cost savings that will affect the survivors.

Read the full article now

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Low on Money, iHeart Readies More Mass “Dislocations”

Everyone knew this was coming but not this soon.

If the 1,000+ January firings didn’t make a dent in iHeart’s money problems, they are planning a series of firings that will.

iHeart is moving to shore up its failing financial situation made worse by the effects of the coronavirus on the economy.

The next “dislocations” are reportedly being moved up because they are burning through cash so fast several doomsday scenarios are now up for consideration.

Read the full article now

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Lee Abrams: AM/FM Slowly Destructing

Lee Abrams thinks we are in a new era of audio entertainment and radio is losing the battle.

Yet there are tools and thinking that can powerfully fight the war for the ears of America.  

Radio might be boring itself out of relevance fueled by denial, clichés and dated architecture while its share of the listening pie is shrinking and requires aggressive action to rethink and reimagine itself.  

While other technologies are focused on the future, radio is painfully mired in old techniques and denial.

There are solutions for news/talk, production, voices, image enhancers, visual identity, leadership and local but they require extreme imagination and a retooling of thinking.

Read the full article now

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Cumulus Teetering on Another Bankruptcy

Of all the radio groups, Cumulus is the one company that reportedly cannot survive the decline in radio advertising.

They have sold off their iconic major market stations to raise quick cash, sold or are selling real estate and are trying for a second time to unload their towers.

But sources reveal why no one wanted their tower real estate previously.

Ad revenue is plummeting, Westwood One is now reduced to a clearinghouse for cheap remnant ads and podcasting was a red herring all along.

Now it’s down to a few final options.

Read the full article now

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Multi-Group Layoffs Start Within a Week

Radio groups can’t survive the advertising implosion based on the coronavirus and the resulting shaky economy that is expected to impact radio for at least the rest of the year.

So, radio groups are moving up the dates of planned layoffs.

These are going to be brutal.

This time, there will be rolling layoffs targeting things that have been previously off-limits as the list of “dislocators” is growing.

What’s troubling is that the coronavirus and sputtering economy are handing failing radio groups a big gift  to quickly do what they’ve wanted to do all along.

Shrink radio.

Read the full article now

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Entercom’s Local Revenue Crisis

How can a company this good be doing this poorly?

Its stock is officially less than two-buck chuck and local ad revenue continues to erode.

Begging the question what do investors know who voted with their money to take Entercom from $16 a share to a buck fifty after the CBS merger?

You see why David Field always changes the topic to podcasting?

But recent critical information shows the kind of urgency that Entercom is trying to cover up.

Read the full article now

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Cumulus Stuck Paying $13 Million for No Baseball Games

Oops.

It turns out someone at Cumulus was not watching the store when they were negotiating major sports rights contracts.

And, it couldn’t happen at a worse time.

In this case, the mistakes were many. 

The terms were one-sided. 

What about Entercom which is as quiet as a church mouse right now – did they get screwed, too?

Read the full article now

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Cumulus Signaling Coronavirus Cutbacks

In Italy it is now illegal to fire a worker during the current crisis.

But in radio, the virus is a convenient excuse for “dislocations” and “excellence centers” to balance underperforming stations.

Now it appears Cumulus is blinking.

Mary Berner working behind the scenes is freaking out some market managers who know how she operates.

Reports from inside that contradict her rosy outlook including changing policies on new hires and warnings to top management that significant personnel changes are coming.

Read the full article now

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Entercom Panics, Mass Layoffs Begin

David Field is officially sweating.

It wasn’t a virus that is causing the start of another round of Entercom firings.  It is David Field’s inability to build shareholder value (Entercom stock is worth $1.57).

The KROQ, LA Kevin and friends morning show went first yesterday with more to come soon.

The narrative of how it happened, when it was planned and why these major layoffs will continue across Entercom is a lesson in cold blooded career murder. 

Entercom plans to use the coronavirus as an excuse for major firings to cover up its inability to make the company viable.

Field’s emergency plan is chilling involving CBS leftovers with plenty of pain reserved for legacy Entercom employees. 

Read the full article now

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The iHeart, Entercom, Cumulus, Townsquare Big Surprises

iHeart, Entercom, Cumulus and Townsquare are afraid of the coronavirus but not for the reasons you think.

Their stock is in the toilet (Entercom $2, Cumulus $6, iHeart, $7, Townsquare $4).

Revenue was eroding for years before the current recession triggered by the pandemic.

No buyers – not even private equity firms who could load up on radio cheaply.

In 1999, a major market radio station sold for $100 million or more.

Today, there are no comparables which of itself says $10 million for WAAF-FM in the Boston market is accurate if not pathetic.

Behind closed doors, each of the major consolidators are getting ready to make disruptive moves to avoid bankruptcy and even their employees don’t see what’s coming.

Read the full article now

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The Coronavirus is Radio’s Hit Record

One of my mentors in programming was Paul Drew.

The current coronavirus outbreak reminds me of a gem of wisdom Paul imparted to me when he was programming a station I worked for.

“A big news story is better than the hottest hit record in rotation – play it over and over again”.

So here we are as the radio industry is doing the same things with fewer employees while an opportunity to be more viable has just presented itself.

Everyone is paying attention – this is an opportunity to relaunch radio to an audience that has turned to other devices and I’m not talking about news/talk stations here.

Read the full article now

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More Virus-Related Radio Firings Are Weeks Away

The iHeart “dislocation” of over 1,000 employees in January was just the start.

Who knew?

The major consolidators slammed by huge stock losses and facing an even larger advertising loss during the coronavirus crisis are preparing ways to shed expenses fast.

The coronavirus will be their excuse for drastic cuts that will be similar to what iHeart did before the crisis.

Watch iHeart, Entercom, Cumulus, Beasley and Townsquare.

Soon we will get a real feel for how much further these groups will go to stop the bleeding.

Read the full article now

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Private Equity Looking to Pick the Bones of Radio Groups

They’re baack!

Private equity – the fictional people featured on the Showtime Hit Billions and the real time greedy bastards that ruined the radio business by heaping unpayable debt on it – want back in.

Wait for it -- There are several radio groups anxious to talk to them.

Radio stock prices are declining daily as the coronavirus and expected recession take their toll setting up the perfect storm.

We have identified private equity groups looking to buy back in as radio companies find themselves defenseless against the economy and the debt that prevents them from surviving.

And this time, their plans are even more ingenious and evil.

Read the full article now

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3rd Entercom Hack Discovered

Yes, again.

And yes, Entercom tried to hide it. 

But they were legally required to tell all to the state of California that has full disclosure laws and now you can see why they wanted it to go away.

Data exposed, bad actors accessing massive amounts of user credentials confirming fears that personal data was at risk from the previous two hacks.

Read the full article now

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iHeart Seeks Foreign Ownership Approval

Something is seriously up at iHeart.

We know that they are cutting $50 million a year for the next two years mostly through layoffs or what they call “dislocations”. 

Now, under the radar, iHeart is petitioning the Feds for the right to let foreigners take over control of the company.

Why would they want to look to foreign investors to save their company?

If the FCC says yes, wait until you see the changes at iHeart.

Read the full article now

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7 Critical Issues to Watch in Radio

Is the Townsquare sale a sequel?

Does Liberty prevail in the iHeart takeover?

Will streaming services paid subscriptions like Spotify and Apple begin to peak?

Signs show streaming music subscriptions may be stalling – is there anything else to keep the record industry booming? 

Will political ads save radio during the 2020 cycle?

Can radio stations stay afloat without programmatic buying and commodity selling?

Is anyone in radio going to go after Millennials and Gen Z?

Read the full article now

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$50 Million in iHeart Cutbacks Planned This Year

This is unprecedented – no radio group has ever greenlighted such massive cutbacks.

That $50 million figure is directly from iHeart and it means more massive firings are on the way.  This is not my number which I think is even higher.

And in addition to more firings above and beyond the 1,000+ already enacted, there will be a major shakeup in the way iHeart stations will run on what amounts to a shoe-string budget.

The role of an iHeart program director is about to change for those surviving the cutbacks but to accomplish $50 million in savings, iHeart will now have to rethink who gets fired.

Oh, and did I mention that their $50 million cost savings is just for this year.  They’ve budgeted another $50 million by 2021 for a total of $100 million in cutbacks.

Now that they own the number, we get the first accurate look at how drastically iHeart will change.

Read the full article now

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Is Susan Larkin Going to Fix Entercom?

Weezie Kramer was a revenue machine until her recent health issues.

Susan Larkin is replacing her as COO.

So, does this change anything?

Entercom lost 13 more cents off its stock at closing yesterday down painfully close to the $2 range.

The $500 million EBITDA David Field promised with the CBS merger is down to $312 million.

The radio industry is hurting, the economy is being held hostage by coronavirus and an economic downturn seems likely.

Larkin is a very interesting choice to replace Kramer and there are more implications that most people realize.

Read the full article now

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On Deck: Cumulus Copy Cat “Dislocations”

A huge reduction in workforce is coming to Cumulus.

I’ve been warning that the recent iHeart “dislocations” of over 1,000 employees would provide cover for competitors like Entercom and Cumulus.

Now it looks like Cumulus is next.

Cumulus is reportedly drawing up a fail-safe plan to eliminate, consolidate and further regionalize their operations to save money.

Every Cumulus market is vulnerable including the few remaining majors.

This as fear of an economic slowdown forces Cumulus to come up with a quick action plan to save the company.

Read the full article now

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iHeart “Excellence Centers” To Be Expanded

Look, if you wanted to just save some salaries by using a regional network of employees to replace local radio talent, you wouldn’t need “Excellence Centers”, the type iHeart is proudly touting.

And the reason for that is “excellence centers” which are not about excellence but about cost synergies are going to be so much more than regional distribution centers.

In fact, iHeart has gone through great pains to fully think through this replacement of local talent with cheaper and fewer employees.

And it isn’t going to stop with programming and talent.

Read the full article now

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Cumulus Struggling with Few Remaining Options

They sold some of the most iconic major market stations for pennies on the dollar to raise needed cash.

Sold off or are selling real estate.

Reconsidering whether to sell its towers – and that’s a real mess. 

Filed for bankruptcy but still have too much debt to operate.

Now with revenue declining, something has to give.

The real numbers shed light on their troubles and isolate the few remaining options Cumulus has left.

Read the full article now

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iHeart Just Revealed Its Next “Dislocations”

Something has happened that has forced iHeart back to the drawing board sooner than expected.

There are 150 target markets, over 850 stations and plans are being considered as to how to implement significant cost savings relying on the so-called “excellence centers” that they dreamed up for the first 1,000+ firings in January.

Other means of cost cutting are presumably also underway but reducing the workforce is the fastest way to see the savings on the bottom line.

This as their competitors are also suffering financially and taking notes on iHeart.

Read the full article now

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iHeart Set to Disrupt Nielsen

Nielsen has had no bigger friend than iHeart in more ways than people know.

iHeart owns 850+ stations in 150 markets and had plenty of need for audience ratings.

That was before “dislocation” and “excellence centers”.

iHeart is owned by the same people who own a large chunk of Nielsen.

Yet, it is becoming more evident that Nielsen may wind up the ironic victim of the very thing that helped it grow – consolidation.

iHeart’s competitors will be directly impacted by forces that will upend the radio industry once again and redefine how radio will prove effectiveness to advertisers.

Read the full article now

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Townsquare Faces Bankruptcy Over Debt

The second attempt to sell Townsquare is over but the company’s financial troubles are just beginning.

If we know this, certainly their private equity owners are aware of it.  Townsquare didn’t try that sale “Hail Mary” for nothing.

They reportedly paid Houlihan Lokey somewhere between $50-100,000 to in effect tell them what everyone already knew – there are no buyers.

But now that Townsquare is forced to operate as is, they have debt problems that could be the biggest challenge to the company’s viability since it went public.

This has huge repercussions for not only their employees, but competitors in markets where they currently operate and for investors who are still drinking the Kool-Aid that Townsquare is a digital company.

No company tries to sell itself two times – unsuccessfully at that – unless they know something they don’t want to talk about.

Read the full article now

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iHeart’s Plan to “Dislocate” Their Competitors

The term “dislocation” used to replace the word “firing” is tone deaf but on Wall Street, they understand its true meaning.

Since it was introduced last month when iHeart “dislocated’ over 1,000 employees, the focus has been on iHeart’s sale to Liberty Media.

But there is a similar iHeart-attack waiting for their competitors that is designed to force them into economies of scale and make it more difficult for them to break even.

These plans are as ruthless as what they unleashed on their own employees, but this is a desperate company waiting to be taken over and ready to play a new kind of hardball with competitors.

Read the full article now

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Cumulus to Sell Assets

This is the start of the real selloff not the New York, LA and Atlanta station giveaways previously.

Financial problems continue to plague Cumulus.

Market managers are complaining about being strapped by cost-cutting.

Now we learn that the post-bankruptcy Cumulus owners consisting largely of lenders who took a haircut are done with a declining radio industry.

They want their money at all costs and employees are about to feel their urgency.

Read the full article now

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Alpha Media Takeover Within 6 Months

What a mess.

Founder Larry Wilson intended for Alpha Media to be everything iHeart was not – live and local and soundly invested in carefully chosen mid-sized radio markets.

But in his haste to do an IPO, Wilson bought a micro-market company known as Digity and the high price of adding insignificant small market stations put Alpha underwater ever since.

Wilson was kicked aside.  Paul Stone came to his financial rescue and took over control.

Now, even Stone may get burned as a new owner is waiting in the wings and their goal is not live and local but buy and sell.

Read the full article now

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SiriusXM’s Curious Investment in SoundCloud

It just seems that while the radio industry pivots to podcasting, the folks at SiriusXM are building a stronger platform that will co-exist or one day supersede even their satellite radio business.

Last week parent Liberty Media – yes, the same people moving in on taking over control of iHeart’ 850+ terrestrial stations – plopped down $75 million to take a stake in SoundCloud, the world’s largest open audio platform.

Liberty sees an opportunity to spread its influence beyond the 35 million paid subscribers who take the satellite service.

The Liberty move is potentially breathtaking with direct impact on terrestrial radio and the lucrative streaming market.

Few broadcasters understand their strategy but it presents a clear and present danger to radio.

Read the full article now

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Townsquare Off the Market, BUT …

This is getting to be a habit – Townsquare trying to sell itself.

A few years ago, they tried and found no takers.

We’ve learned this time, they actually had interested potential buyers but the prospects reportedly didn’t like the way they were handled.

The last prospect standing finally walked a few weeks ago.

What’s fascinating is not so much the usual considerations, but Townsquare’s unorthodox way of trying to sell itself.

Now Townsquare’s owners, Brookfield Asset Management, has a real problem.

Read the full article now

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Entercom Selling Even More Stations

So much for all that podcasting revenue, Entercom is desperate for cash.

That’s why it practically gave away a Boston FM station to EMF yesterday and why in spite of what David Field tells analysts, Entercom has deep financial problems.

But the headlines don’t tell the full story.

The desperation sale of WAAF-FM may seem like a one-off but the company reportedly has plans to sell more stations as the failed CBS merger and the decline of radio in a boom economy have finally caught up to Entercom.

Read the full article now

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Next iHeart “Dislocation” in Planning Stage

Firing over 1,000 people most of whom were talent and programmers responsible for their on-air product was a gutsy move on the part of iHeart management.

Now, bolstered by the fact that their stations are still on the air with few problems and seemingly doing fine, iHeart prepares for another assault on employees.

Keep in mind that the January firings were not limited to programming and talent, they sneaked in over 50 engineering and IT RIFs as well as non-air related firings as part of the massive layoff.

“Dislocation” helps iHeart make up for declines in revenue that are expected all through 2020.

iHeart has apparently isolated the next victims of “dislocation” based on how virtually seamless the January firings went and it now appears iHeart has decided where to cut next. 

Read the full article now

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“Dislocation” Threat to Total Traffic, Premiere & Katz

It’s only been about a month since iHeart ejected more than 1,000 employees, mostly programming and air talent.

Under the shock of the most massive single firing in the history of radio, iHeart also slipped in more than 50 “dislocations” of engineers/IT people, put the ball in motion on a plan to downsize 150 studios and offices in their clusters over the next three years to cookie-cutter suites that are the same in every market making it easier to plug people in anywhere with no virtual learning curve.

And they’re not done.

Katz is their massive rep firm, a virtually monopoly.

Premiere is their syndication arm.

Total Traffic grinds out traffic reports to an audience that has no trouble downloading Waze.

All this as Liberty times its takeover of iHeart and “dislocations” for these businesses that were unthinkable even a month ago are coming soon.

Read the full article now

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The Future of Alpha Media

Larry Wilson is really pissed for unceremoniously getting kicked to the curb.

There is one investor who seriously wants to get out.

And one who wants to do just about anything to take over the company.

And we know exactly how this will play out because that one person is planning to win Alpha for himself using the same strategy he employed in the takeover of another radio company he rescued.

Based on that, you can see the future of Alpha Media more clearly now especially the extreme measures some are willing to employ to get control.

Read the full article now

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iHeart Targeting “Dislocation” Survivors

Sooner or later this had to happen.

But sooner?  Really?

With over 1,000 “dislocations” accomplished, iHeart has a plan to eat away at other jobs and make it harder for those who survived the first cut to do theirs. 

Some of the second wave of “cost efficiencies” even go beyond the so-called “excellence centers” (regional hubs) and fitting out new offices and studios in virtually all of their 150 clusters – actually, they’ve already started that.

This is worse because it’s going to happen sooner.

Read the full article now

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Entercom Hiding Growing Debt

Next to iHeart’s $5.8 billion, $1.8 billion in debt doesn’t look all that bad.

But it is hurting Entercom even as the company rushes to cut operating expenses because their debt keeps growing – not something they want to draw attention to.

When radio groups make debt payments by selling assets and redirecting some of the profit to de-lever debt, that’s one thing.

But the mark of a company that has “good bones” is when they pay down debt from cash flow.

Short of that, Entercom expenses must be cut deeper and the fastest way to do that is “dislocations” – the kind iHeart did.

Read the full article now

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Liberty Slow Rolling the iHeart Merger

Could it get any more disruptive than this?

The only company that can buy iHeartMedia is now slow rolling that acquisition.

Liberty Media is serious enough having purchase an estimated 30-35% of iHeart debt when the company was in bankruptcy.  That debt can be converted into equity.

Liberty wants to add iHeart’s terrestrial radio stations to their multimedia platform that includes SiriusXM, Live Nation and Pandora.

Meanwhile iHeart “dislocates” over 1,000 employees in one week and concocts “excellence centers” to initiate more layoffs.  Why, if a new owner is coming in?

This begs the question is iHeart doing all of this with Liberty’s approval or does Liberty have other plans for iHeart when it takes over?

Read the full article now

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Bombshell Lawsuit: Cumulus Firing Men for Younger Women

That will get the attention of radio CEOs who confuse the glass ceiling for a piggy bank.

Cumulus will reportedly get hit with a reverse discrimination lawsuit that involves the increasing radio practice of firing male market managers and replacing them with younger people usually less experienced women.

This same cost cutting technique has been reportedly going on at Entercom in an attempt to reduce expenses and iHeart just “dislocated” over 1,000 people creating a potential boom for lawyers.

The bombshell Cumulus lawsuit is massive in scope – 6 charges.

All it takes is a court victory and there will be a flood of copycat lawsuits setting an unnerving precedent and making it easier and less expensive for claimants to sue.

Read the full article now

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iHeart’s Sudden Obsession with Debt Reduction

They’re kidding, right?

The company that maintained and grew a $20 billion plus debt for years, is now preoccupied with lowering its debt.

iHeart just did another refinance that they claim is at lower interest rates – remember, iHeart’s kick the can down the road strategy came with a high interest rate price.

Then dropped $200 million on dubious podcasting investments last year and paid for it this year with over 1,000 employee job “dislocations”.

Liberty is slow rolling iHeart on taking majority ownership but they are the buyers in waiting and Pittman knows it.

This obsession with debt reduction is the canary in the coal mine about iHeart’s advanced warning of danger ahead.

Read the full article now

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iHeart to Build 150 Identical Office/Studios Nationwide

If you still don’t believe that Bob Pittman is as serious as an iHeart-attack to eliminate the expenses related to local radio, maybe this will help.

First, he pulled the trigger on over 1,000 “dislocations”.

Now he plans office and studio “relocations” that are so important to their plan that they are greenlighting them in certain markets.

But all markets will reportedly get these 150 cookie-cutter office/studios on a time schedule that is very ambitious and dependent on the peculiarities of some clusters.

By the end of this year after more “relocations” are forced on employees, we will also get a look at what the physical iHeart station of the future will look like.

It’s important because all the other radio groups that tend to adopt iHeart tactics will be eying it up as well.

Read the full article now

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Entercom Eliminating Live Talent After 8pm

They may not be called “dislocations” but they look like it.

Of course, Field’s job is safe and his compensation goes up regularly even as the company’s stock goes down.  It is worth only $4.27.

Before the coronavirus started messing with the stock market, Entercom was slipping down again apparently because of a different virus -- their fourth quarter revenue is apparently unimpressive and the market knows these things.

So Entercom will be implementing a strategy that will eliminate a lot of local talent under the cover of iHeart’s recent 1,000+ “dislocations”.

Read the full article now

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iHeart Angling To Replace Live Talent with Artificial Intelligence

iHeart is claiming that the more than 1,000 employee “dislocations” conducted earlier this month were “relatively small”.

If that doesn’t sound like an iHeart alternative universe, try this.

They are working with a company to make voice tracking more intuitive and real with an eye toward eliminating even more live talent.

And, to make local stations sound even more local than with real humans.

Whether you’re believing them or not, iHeart is hot on the trail to do it having spent “hundreds of millions of dollars” and hired experts in artificial intelligence to once and for all eliminate the need for live human beings on the air.

Read the full article now

Newstips  

If you would like to read my comments in Drew Harwell’s Washington Post article and learn more about iHeart’s plan to use artificial intelligence to replace live talent, read iHeart laid off hundreds of radio DJs.  Executives blame AI.  DJ’s blame the executives.

iHeart Copycat Firings Being Planned

Well, that didn’t take long, did it?

Small market Tyler Media blew away most of its air staff on a number of stations in the Oklahoma City cluster.  Their talk station opting for out of market programming and air personalities on their music stations fired to save money.

You see why I have called Bob Pittman’s 1,000+ “dislocations” in a less than a week “the end of local radio.”

iHeart is providing cover for every underperforming owner who can’t pay the bills to make “dislocation” the new layoffs.

That’s bad, but it gets worse.

Only a few groups have insulation against iHeart’s virus-like action against local radio but the list of groups now planning massive cutbacks under the cover of iHeart’s first move is growing.

Read the full article now

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iHeart’s New Plan to Replace Local Sellers

A new plan that is currently being tested under the radar is critical to iHeart’s eventual move to reduce the local sales headcount with an eye toward eliminating all their commissions, health benefits and expenses.

Bob Pittman appears to be a serious as an iHeart-attack in aggressively reducing the biggest expense in the company – salaries.

Revenue is down are likely to stay down in the future thus the need to cut costs and increase EBITDA, a measure of financial health for companies.

Pittman’s test effort to replace local sellers with a new strategy is being done under the radar and the impact could be disastrous for salespeople in iHeart and their competitors who are likely to be watching closely.

One look at their test site will speak volumes.

Read the full article now

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Entercom to Launch Its Own “Dislocation”

There’s blood in the water now that Bob Pittman has actually gone there and reportedly fired over 1,000 programmers and air talent.

Pittman is doing it to get ready for Liberty’s (SiriusXM, Pandora, Live Nation) takeover of terrestrial radio.

David Field is doing it because there is no buyer for Entercom and revenue is slipping.

Under the cover of iHeart’s “excellence centers” and employee “dislocations”, Entercom is ready to move quickly to cut costs in what may be an even more dramatic way.

The coming Entercom cuts target two areas – one of which iHeart has missed, at least for now.

Read the full article now

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iHeart Aims for More Stations Than Employees

iHeart is moving like lightning to “dislocate” even more employees than originally thought.

In fact, we have reporting that shows model markets where a startling few number of on-air and programming people run entire clusters.

Not as drastic in the big seven markets that bring in between 30-40% of all iHeart’s radio revenue, but there too.

Meanwhile Senator Sherrod Brown of Ohio has written to Bob Pittman protesting the drastic cutbacks (Brown’s letter here).

That has no chance of stopping what we’re seeing unfold now in iHeart markets that is absolutely mindboggling.

In other words – here is their template for local radio.

Read the full article now

Newstips  

Note:  Yesterday our website was down most of the day.  For me it was like my transmitter being off the air for 30 seconds – an eternity.  My readers were really ribbing me.  One said, “don’t pay the ransom” alluding to the Entercom cyberattacks where David Field is rumored to have paid the hackers.  Another reader suggested that Bob Pittman “dislocated” me for the stories I wrote about their employee atrocities.

So here it is – the story you may have missed when Inside Music Media went missing:

iHeart Planning 2nd Programming RIF

iHeart Planning 2nd Programming RIF

Just 10 days after eliminating over 1,000 radio jobs – mostly programming positions – iHeart is at work on a second reduction of force.

There is the expected takeover of iHeart by Liberty Media but why would iHeart do Liberty’s dirty work?

With 12,500 employees – including part-timers – now down to just above 11,000, how is it even possible that such a massive platform of 150 clusters, 850+ stations and related businesses be reduced any further?

They have a plan for that.

Read the full article now

Newstips  

65 Unnoticed iHeart Firings That Foretell the Future

As insane as it is to call mass firings “dislocations” and their replacements emanating from  “excellence centers”, here’s a significant series of firings that portends even more trouble ahead at iHeartMedia.

The math shows over 1,000 firings in a few days a little over a week ago.

Most of the victims were in programming, operations or were talent.

But not all – iHeart used the programming RIFs as a cover to eliminate other big salaries such as that of Jerry Schemmel, the ten-year veteran of Colorado Rockies play-by-play.  Obviously, Schemmel cannot be replaced by an “excellence center” or digital technology.

But there’s more.

Right in the midst of this massive programming RIF, iHeart chipped away at another source of unnecessary salaries and nobody has noticed.

Until now.

Read the full article now

Newstips  

The SiriusXM Model Coming to iHeart

Liberty Media already owns a significant amount of iHeartMedia’s debt that will translate into equity.

Liberty will be the new controlling owner of iHeart unless the DOJ gets in the way and that isn’t expected.

The more than 1,000 iHeart “dislocations” were just the start of a massive downsizing that will be more in line with how Liberty runs SiriusXM and Pandora.

From 12,500 employees (including part-timers) before the “dislocations” to an estimated 6,000 or fewer setting it up for Liberty Media to run.

This affects their new philosophy on part-timers, talent (especially revenue producing morning shows), local programming and the people who oversee it, cluster and regional management and a new direction in sales.

Not to mention what will happen to all their studios – Liberty has a plan for that, too.

Read the full article now

Newstips  

iHeart To Use Technology for Next Round of Firings

When Bob Pittman and Rich Bressler emailed the iHeart staff about firing over 1,000 live employees, they referred to artificial intelligence (AI) and technology that enabled them to thin the ranks of employees and make surviving employees work better.

In the one week since, over 1,000 employees were eliminated and that’s just the beginning.

iHeart is reportedly preparing to reduce its workforce further by employing technology and AI.

This is a giant leap into an area that up until now has been foreign to radio.

What technology is iHeart sitting on that will be used to reduce its current 12,500 workforce by one-half?

Read the full article now

Newstips  

iHeart Set to Disrupt Market Managers

With over 1,000 programming “dislocations” complete, iHeart has a reportedly disconcerting plan for 150 markets where they operate 850+ stations.

The programming firings were not the last – there will be more.

iHeart has approximately 12,000 employees (including part-timers) and they are under pressure to drastically reduce that number ahead of a Liberty Media takeover.

Market managers are their most expensive employees except for a few talent contracts so they reportedly have a plan to not only thin the ranks but totally upend the position of market manager for the first time in decades.

Read the full article now

Newstips  

iHeart Firings Expanded

Bob Pittman must be tone deaf to even allow the use of the term “employment dislocation” to describe the mass firings iHeart initiated this week.

Yesterday, he put three additional new “division” PDs in place to join the existing group that will in effect program iHeart stations without local program directors and talent.

Now that the firings are mounting, it appears that the initial estimate of casualties was too low.

Based on what is unfolding, the number of RIFed programming personnel will be much higher.

We’ve done the math and plugged in their new management structure and it’s not pretty. 

Keep in mind this is only round one and it is still in progress this morning.

This week’s iHeart mass firings is turning out to be deeper than originally thought.

Read the full article now

Newstips  

iHeart Prepping for 1 Live Body Per Market

  • In the wake of iHeart’s first wave of firing over 1,000 employees, there is a plan afoot to further cutdown the number of people in their 850+ markets.
  • What’s significant is that iHeart’s apparent plan calls for the removal of even more local management and talent.
  • Where do market managers fit in – iHeart has a plan for that.
  • What about regional execs – iHeart has a history of juggling regionals around but we are learning of a change there, too.
  • There’s only one really secure job at iHeart right now and if you don’t have it, you’re likely gone eventually as the move is on to downsize the largest radio group.

Read the full article now

Newstips  

iHeart Day 2: Programming Takes a Big Hit

Bob Pittman must have no shame. 

On the day he gives the go-ahead to axe over 1,000 employees, his press release promotes the company and attempts to justify these people losing their jobs.

“Excellence centers” as replacements for arguably the most excellent large radio group on a local station basis.

Over 1,000 firings are underway with programming virtually eviscerated.  It’s not about excellence, it’s about the sudden need to drastically cut expenses.

What we know is how far iHeart is going to go, who will be spared for now and the reason for the sudden rush to end so many careers.

Read the full article now

Newstips 

Over 1,000 iHeart Firings Starting Today

This is the worst reduction in force at one time ever even going back to iHeart’s Clear Channel days.

And even though I have been warning of what iHeart will look like under Liberty Media’s ownership, if radio had a Richter Scale, what iHeart is about to set into motion is a 10.

What’s worse, once iHeart does something, the lemmings at Entercom, Cumulus and elsewhere are not likely to continue to have a mind of their own.

iHeart is going to eliminate, consolidate and centralize on a massive level at one time.

The markets that are most vulnerable (and that’s about 85% of them) are going to be devastated – there’s no other word for it.

All this as the Liberty takeover looms and we get a real look at what the radio industry will be like as part of a multi-media platform.

Read the full article now

Newstips  

Major Staff Cuts Set at Cox

Well, that didn’t take long, did it?

One of the best run, humane family media companies is set to become Clear Channel Lite.

You’re thinking of a few beginning of the year adjustments in staff?

They’re thinking bigger.

As we informed subscribers a few months ago, once the deal went through to sell Cox’s media division to Apollo Global Management, the new private equity owners had their own plans.

The specifics are ugly for managers, PDs and a certain category of skilled Cox people who have made it such an excellent company.

So, the question is how badly are they going to wreck this excellent company and in particular, the radio division?

Read the full article now

Newstips  

Fishy Departure of Cumulus CFO

As predicted, Cumulus CEO Mary Berner allowed CFO John Abbot to fall on his sword yesterday and leave the company.

No immediate replacement is being named.

All of this plus Cumulus’ increasing tendency to adjust revenue figures and “paint lipstick on a pig” has led to speculation that either Abbot won’t put up with it any longer and he resigned or Abbot wouldn’t put up with it any longer and his contract was not renewed.

In either case, investors should be prying their eyes wide open on this one because it means something more than just a personnel change.

In spite of Berner’s happy talk about Abbot no longer having to make the long commute to Atlanta, the real story is scary different.

Read the full article now

Newstips  

Liberty’s Coming Dominance of Radio

  • How Liberty Media’s proposed takeover of iHeart will fundamentally change radio.
  • Why aren’t iHeart competitors more aggressively trying to stop it?
  • Will the DOJ stop John Malone’s ambitious purchase?
  • How Liberty’s SiriusXM plans to beat terrestrial radio by owning it.
  • The biggest loser in any iHeart/Liberty merger.

Read the full article now

Newstips  

Radio’s Fake Digital

  • Radio groups like Entercom and Townsquare would have you think that they derive new found advertising from digital, podcasting and even Google keyword buys to enhance radio sales as part of integrated marketing.
  • But a perfectly legal and yet misleading tactic to inflate digital revenue while reporting money they don’t get to keep is feared to be seeping into radio.  It’s pure genius – evil genius.

Read the full article now

The Vanishing Music Listener

  • “Old Town Road” was number one on the Billboard chart for a record breaking 19 weeks in a row without radio airplay before it was knocked off by another song that was discovered without airplay.
  • Radio thinks it has the answer.

Read the full article now

The Toughest Non-Compete in Radio

  • Tough non-competes are nothing new to radio – iHeart, Cumulus, Entercom and others are more than willing to dismiss people they don’t need and then prevent them from working in return for severance – often a mere pittance.
  • Summit Media has gone the big consolidators one better – or worse – with the most restrictive non-compete ever and now the big radio groups are taking notice.

Read the full article now

Cumulus’ Decoy

  • Mary Berner says revenue is up, ratings are great, expenses are being cut, podcasting is killing it and Cumulus has now become an audio company.
  • But she’s hiding four important things that should have investors and employees really worried.

Read the full article now

The New Cox Media Group

Read the full article now

  • What’s going on here? A venture capital group buys a media company and keeps it so together than nothing changes. Or does it?
  • No one is being fired, just a change of ownership – is Apollo a rare venture firm that doesn’t produce cost synergy cuts? Can Cox employees be sure of this?
  • Is Apollo like Bain or a “forever” owner?
  • And just to be sure, what is the doomsday scenario for Cox Media Group’s new owners. 

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Townsquare’s Non-Turnaround

Read the full article now

  • On the surface, Townsquare looks like the little engine that could compared to iHeart, Entercom and Cumulus especially in digital, but are they turning it around?
  • How they are withholding revenue figures that show a revealing picture.
  • Why the big push to make it appear Townsquare is outperforming the larger radio groups.
  • Can they manage their debt while iHeart, Entercom and Cumulus can’t manage theirs?
  • How selling the company fits in to their new CEO’s plans.

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Pittman’s Blueprint for iHeart

Read the full article now

  • iHeart is the best large radio group in the industry, so what does its CEO’s plan to stop being a radio company really mean?
  • The biggest reason advertisers won’t buy iHeart ads spurring a decline in revenue.
  • How iHeart plans to change the way it sells radio advertising while holding on to predatory pricing tactics.
  • Why iHeart’s blueprint is a stop gap – here is when new owners are likely to take over. 

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The Sale of Universal Music Group

INSIDE …

  • Why would parent Vivendi want to sell when Universal Music Group and all record labels are expected to thrive for years to come.
  • Who has the inside track?
  • What about Liberty that very publicly stated its desire to own part of UMG.
  • Where does Google, Apple, Facebook and Amazon fit into all of this.
  • Will a private equity firm pay for a growth business trending up for the next decade?

Read more ...

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What Cumulus is Hiding

INSIDE …

  • Everyone knows Cumulus doctors their revenue figures to make them look better, but savvy analysts have unmasked the real numbers.
  • For example, the actual reason why they sold WPLJ-FM, New York and other major market stations is not what you think it is.
  • What’s the real EBITDA – they say it’s $230 million, here’s the real number.
  • How Cumulus is capitalizing commissions for new local revenue contracts which would have the impact of decreasing operating expenses.
  • Why did Cumulus just recently sell a telling $500 million bond at 6.75% -- if you said to raise more money, you’ve only got half of it (and not the main reason).

Read more ...

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Numbers Tell a Sobering Story on Entercom

INSIDE …

  • Here’s what Entercom is covering up when they try to assuage a really bad second quarter, and another quarterly letdown.
  • What Entercom intends to do about David Field’s $110 million cost cutting merger synergies problem.
  • How specifically Entercom is hiding its poor performance.
  • Why it’s hard to believe their quarter revenue projections now – here are the real figures without lipstick on them.
  • Remember David’s promise of $500 million EBITDA, then $400 million, $300 million – here’s where it is right now and what’s their leverage.

Read more ...

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iHeart Firing Employees for Its New Owner

INSIDE … 

  • I know, you don’t believe it – and I didn’t either until it was reconfirmed.
  • What’s up with the future of iHeart when they are reportedly firing in the name of a so-far unidentified new owner. Did they know something and say something?
  • Which two divisions were hardest hit in the latest firings that have not been made public in the radio trades?
  • What about age discrimination suspicions – did iHeart even go there? What we know at this point.
  • The shameless line that was reportedly being used to make it seem like iHeart’s new owners wanted them fired.

Read more ...

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Entercom Now Outsourcing to India

INSIDE …

  • Things are going from bad to worse with each revenue miss – how David Field is now starting to outsource to India to cut expenses.
  • What outsourcing to India means for Entercom employees.
  • But wait – at the beginning of this week iHeart started outsourcing, too – here’s where and what is expected to spread throughout the company.
  • Is David Field looking to acquire more stations.
  • What Field is saying about revised plans for cutbacks going forward.

Read more ...

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Entercom’s Market Meltdown

INSIDE … 

  • Entercom did not become a $4 stock yesterday as expected, it became a low $3 stock (for a while $2) – what spooked investors and why they are bailing on Entercom.
  • No, David didn’t just do that! How David Field did the exact worse thing that he could do to reassure investors.
  • More bad news on the declining CBS all-news franchise.
  • Where’s Weezie?She’s supposed to be driving revenue, does such a big miss mean her head will roll?
  • If you insist on owning a radio stock, here’s the one to buy.
  • What’s next for Entercom Communications.

Read more ...

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#1 to #7 — How Entercom Destroyed its Philly Market Leader

INSIDE …

  • The 6 fatal errors that drove Entercom’s top revenue producer from first to 7thplace for the first time in decades under David Field’s management.
  • Founder and now former owner Jerry Lee gave the one secret to staying number one to Entercom – here’s the advice they rejected.
  • Shareholder alert -- How decisions are being made about big revenue producers like WBEB that are beginning to erode Entercom ratings and revenue.
  • The hilarious rumor about how and why Field changed WBEB’s name from “More FM” back to “B-101.1” that could illustrate capricious decision-making and lack of strategic thinking.

Read more...

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iHeart’s Decision on Medium/Small Markets

INSIDE …

  • This dramatic plan to stay alive while burdening too much debt.
  • How iHeart showed its hand last week on what it plans to do going forward.
  • Even without a new buyer, circumstances have now changed for iHeart forcing some painful decisions.
  • What hopeful buyers need to know before they take the bait.
  • The chances of iHeart keeping all or most of its 850+ stations.

Read more ...

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Entercom’s Secret Spending Spree

INSIDE …

  • David Field, the same person who is pushing $110 million in CBS Radio cost synergies appears to have a secret spending problem.
  • Examples of what Field thinks is worth spending on for the future of Entercom.
  • What stakeholders don’t know – they are looking at debt, losses, revenue and not secret expenditures of the type explained here.
  • How one Entercom major market station continues its demise because they can’t spend the money they need to turn it around.
  • Meanwhile the list of CBS employees leaving is getting longer – here’s a major CBS employee who is leaving soon but few know it.

Read more...

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Radio Getting Left Behind in Media Spending

INSIDE …

  • Radio has some really good news and yet the industry is getting screwed by advertisers – look here, every other medium you can name is getting a better break. Time spent listening vs. ad spend. 
  • Even print gets a better break than radio – how radio is getting left behind in media spending.
  • A startling new finding about ecommerce and retail sales.
  • Why there are problems ahead for targeted advertising, the category that has been siphoning off radio ad dollars.
  • Should radio be worried about time spent with digital media?

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iHeart Entertaining Offers

INSIDE … 

  • Keep an eye on Bob Pittman – in running all of his previous companies Pittman knew the exact time to depart – how that applies to iHeart now.
  • Why iHeart can’t continue the way it is for very much longer – how much longer?
  • What’s on the table in dealing iHeart – the entire company or this handful of attractive assets.
  • As I have said previously, Liberty Media wants iHeart and now we know how far they are willing to go to put themselves in the best position to steal it.
  • What their market managers know about the sale of iHeart.

Read more ...

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Major Cumulus Asset Sale Coming Soon

INSIDE …

  • The next shoe is ready to drop – here’s where.
  • I’ve been tickled by how Cumulus is taking what little they get for WPLJ and other major market stations saying the proceeds are being used to pay down debt – but here’s the truth about who is really getting the proceeds.
  • When will Cumulus finally acquire a station instead of just sell them as they’ve been promising -- the board is under pressure to reshape Cumulus – here’s how.
  • How Cumulus is looking like Reader’s Digest, Mary Berner’s first bankruptcy.
  • Lew Dickey, Townsquare and the new Cumulus – what they all have in common now.

Read more …

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EMF’s Mastery of Radio

INSIDE … 

  • I know few hardcore radio people who like what EMF is doing buying up stations cheaply, but they may have stumbled over the future of commercial radio as well – here’s a page out of their playbook.
  • How EMF is prepared to deal with local markets in which they operate but have no presence.
  • The way EMF is handling one-to-many broadcasting in an era of on-demand content.
  • Non-profit EMF refuses to price acquisitions based on revenue multiples suggesting new options for commercial broadcasters looking to expand.
  • What does EMF know about radio that makes them an aggressive buyer in the digital era.

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Emmis Reinvented

INSIDE …

  • Jeff Smulyan is sitting on $100 million from the 76% sale of Hot 97 and WBLS in New York.  Here’s what he’s aiming to do with it.
  • Smulyan is a radio guy so is he shopping for station sales that are steals?
  • Why split the radio company from whatever comes next – here’s the reason.
  • And what’s up with this guy Soo Kim of Standard General – I am hearing that he likes radio at fire sale prices and he’s got a lot of money. Is he a buyer of more distressed properties?
  • To be painfully honest, is all this the end of Emmis or the beginning?

Read more ...

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Entercom Revenue Decline Revealed

INSIDE …

  • I’ve got the revenue info for you for 2ndquarter 2019 compared to 2018 – important because this is the “pig” Entercom will be putting the “lipstick” on soon for analysts.
  • Best and worst markets, flat ones, troubling trends – not touched up by spin.
  • How Entercom will hide the major market revenue losses.
  • Now you see what investors are worried about – where revenue fails, why Entercom quarterly comparisons can’t be believed and the latest on their debt problems.
  • City by city revenue trends – the real trends – and why they are up or down.

Read more …

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The Next Radio Boom

The present slump can’t last forever.

Radio station valuations are at an all-time low.

But some interesting things are beginning to happen.

Emmis and Cox have found ways to hand their debt to investors while they retain a minority interest and still get to manage their former companies.  Is that a sustainable model for others?

Apple Music and Spotify are cleaning up with audiences under 40 and yet a path forward is becoming evident for radio stations without having to have their own streaming music service.

What is projected to be the right time to start buying radio stations again and what will the next radio boom look like?

Read the full article now.

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Visit our website for more – InsideMusicMedia.com

Entercom’s Forced Errors

Yesterday Entercom stock (ETM) lost yet another 20 cents driving it to within 50 cents of being a $4 stock.

I have said many times over that the market knows a bad deal when they see it and from virtually the moment the CBS merger was announced Entercom stock crashed from the $16 range to $5.53 where it closed yesterday.

I’d like to have a dollar for every CBS survivor or victim purged by David Field who warned that Field was screwing up a merger so good all he had to do was essentially stay out of the way.

That didn’t happen and now even more information is coming forward to confirm that many if not most of what’s wrong with Entercom comes from forced errors that did not have to happen.

What’s worse, there are more huge mistakes that even investors don’t know about until this morning.

Read the full article now.

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See a complete list of my previous stories here

Public Market Prepping for Entercom’s Fall

INSIDE …

  • Entercom stock is less than a dollar away from being worth only $4 – what is the public market fearing about Entercom.
  • Think the CBS firings have stopped – think again.  An update.
  • Why a CBS exec thinks CEO David Field is “guilty of malpractice”.
  • Sports was to be a big part of Entercom’s revenue, now this revelation.
  • And the one thing that absolutely cannot happen without Entercom’s revenue taking a huge hit is if 1010 WINS and/or other all-news money machines slip. Well, are they?

Read the full article now.

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Visit our website for more – InsideMusicMedia.com

iHeart In Worse Shape After Bankruptcy

INSIDE … 

  • Alright, Pittman and Bressler got most of what they wanted in bankruptcy, now almost 3 months later the 3 things that threaten to drive iHeart into ANOTHER bankruptcy.
  • What happens to the company now?
  • All radio companies are experiencing hard times right now, so what happens next if iHeart can’t service their new, reduced debt load (from $16 billion to $5.75b).
  • How long before Bob Pittman’s $100 million bet on podcasting pays off?
  • What are the new iHeart revenue initiatives in the pipeline?

Read the full article now.

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Entercom Debt Problems

Just last week, a capital investor known as WY Capital put out a puff piece on Entercom calling it “Another Unappreciated Radio Company”.

The fantasy piece was so pro-Entercom that it could have been written by David Field himself.

It’s not known whether Entercom paid WY Capital for setting the record straight but that is a practice that is employed in the investment world these days.

Why all the happy talk now?

Why has David Field’s father, founder Joe Field, spent nearly $12 million in the first six months of this year alone to prop up Entercom’s drooping stock price?

If Entercom is so worried, what are they so worried about now?

Read more …

View a list of all stories here

Connoisseur Becomes a Zombie Company

  • A Zombie company is one that needs bailouts in order to operate, or an indebted company that is able to repay the interest on its debts but not repay the principal – what went wrong at Connoisseur.
  • What did the principals have to pay to rescue Connoisseur from their chief lender.
  • So, what happens now – selling assets like Cumulus, swapping or buying stations.
  • What’s the real deal – what does the burned equity lender get?
  • What does the Warshaw led management group get?
  • And what about Warshaw’s alleged connection to the Cumulus reorganization – exposed here.

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Cumulus Bay Area Dilemma

New York is almost gone – one more FM is in the process of being sold.

Atlanta and LA have been eviscerated along with other Cumulus stations that are able to be sold for whatever the market can bring which in these cases amounts to deep discounts.

The biggest dilemma for Mary Berner and her new board of directors who were forced to take over ownership when Cumulus couldn’t make their debt payments is whether to stay or whether to go.

A bellwether market for Cumulus is San Francisco where things are happening so fast that the company may be forced into emergency mode soon.

Read the full article now

The Stephens/Mapleton Takeover

Kagan is estimating that $771 million of radio deals were done in the second quarter.

They are guessing at multiples like the 7 times forward cash flow for Cox FMs and 6 times for AMs, a generous estimate at that.

And there’s the Meruelo steal of Cumulus’ KLOS for only $43 million in LA and other insulting offers taken by opportunists who believe now is the time to start buying radio again.

The big guys are on the ropes but a troubling trend for smaller market owners is also emerging.

Take the Stephens takeover of Mapleton.

When you look inside the deal, it presents a scary scenario for a segment of radio markets that are thought to be bulletproof.

Read the full article now

Taylor Swift and the Relevance of Major Labels

When Taylor Swift left Big Machine for Universal, she left her masters behind.

Now there’s a big kerfuffle over whether Swift was entitled to her masters as she seems to believe while at Big Machine begging the question just how important are the big 3 record labels in the era of streaming music?

There is new evidence that answers this question.

And some interesting new attitudes about the role of radio in hitmaking.

Read the full article now

The Cumulus Dallas Sale

Most of New York and Washington are gone, LA is gone.

Cumulus continues to liquidate its assets as their lenders who in essence became the new owners after taking a $2 billion bankruptcy haircut assess whether they even want to be in the radio business.

Now there is new reporting on Dallas, other major markets and big corporate assets.

What the company is saying publicly and what is reportedly going on behind the scenes are two different things.

If Cumulus sells its network or prosperous revenue producing markets like Dallas will they be able to remain a going concern?

So, which one is it going to be? 

Read the full article now

Subscription Radio

Clip Interactive wants to get radio stations to use their app so listeners can bypass long commercial stopsets and replace it with other things like a different station in the company featuring the same musical genre that is not in a commercial break.

Or podcasts, favorite songs, talk segments, traffic and weather and all the while staying synchronized to the station’s terrestrial signal.

They have their own research that claims terrestrial and even satellite radio listeners would pay $12 a month for this.

Clip thinks stations can even keep their revenue from ads that continue to irritate listeners on the air while mining a new stream of revenue from subscriptions to a new app.

Are these people nuts or are they onto the future?

Read the full article now

What was Emmis Thinking?

Emmis sold ¾ of its New York stations, retains ¼ ownership and gets paid to manage them.

Cox sells TV and radio and retains minority ownership and management stays in place.

There’s a trend developing here to take advantage of declining station prices and help owners get out of the debt business.

In fact, there’s a third group thought to be ready to sell partial ownership next.

Read the full article now

Rolling Stone’s New Non-Radio Music Charts

Can you imagine an album or hit song music chart without radio airplay as a component?

Rolling Stone can and their new charts reflect it.

The radio industry has a new role in making hit music and it’s nowhere near as critical to an artist’s success as it used to be.

While consumer-driven metrics are reshaping how we look at the apparent popularity of songs and artists, they are fast becoming more relevant than radio airplay.

This begs the question can radio continue to thrive when it is now being excluded from hit music ranking?

There are two important things stations can do to become more relevant again.

Read the full article now

The WABC Giveaway

If you thought the sale price for WABC, New York was shocking, how it came about is more shocking.

Even as WABC goes, Cumulus has reportedly distributed brokerage “books” out on stations some of which they claim are not for sale.

And there’s this -- two more Cumulus stations are likely to be given away to the best offer they can get within the next 30 days.

Employees are panicked.

And freaked out by the change in the way Cumulus is reportedly treating its employees during the asset selloff.

Read the full article now

The Story Behind the Cox Radio Sell Off

Cox Radio went to the group that bought its TV stations earlier and specifically did not want radio.

What lead to Apollo Global Management suddenly changing their mind?

There were a lot of other potential buyers (radio groups) interested in Cox stations but not in the usual way.

Did Cox leave money on the table?  Who was the runner up?

So now with a venture capital firm running the show, what happens next to the well-run and profitable Cox radio stations now?

Read the full article now

Radio’s On-Demand Dilemma

FREE PREVIEW

At the recent Conclave gathering in Minneapolis, I had an opportunity to question Lew and John Dickey about what went wrong with their version of Cumulus, what the future looks like for radio as an on-demand business as well as what jobs will be available.

Radio is linear – that is, a one-to-many broadcast medium.

The world (which means anything surrounding a mobile device) is increasingly on-demand and radio does not presently have an answer for that.

That’s why the industry’s reach and advertising revenue is eroding as on-demand solutions are becoming more popular with audiences and advertisers.

To remain relevant, radio will some decisions to make.

Read the full article now

The Fate of Local Radio

If there is one constant in the radio industry, it is that since consolidation was allowed in 1996, local radio jobs have been eliminated every year.

The estimate at Clear Channel/iHeart is somewhere north of 15,000 local radio jobs lost since then and even the less aggressive operators have succumbed to less local and little or no live.

Some markets have empty studios in what looks like a ghost town.

It turns out consolidators have an answer for what to do with the remaining footprint of local radio.

Read the full article now

The New Formats Young Audiences Crave

What’s amazing is that the radio industry always focuses on formats that they are already doing – never something new.

They may make changes to, say, adult contemporary by offering a softer version as Entercom and others are trying to do now with “The Breeze” but essentially it’s a spinoff of what radio already does shifting listeners from one format to another almost like it.

Therefore, it should be no surprise that in an industry that doesn’t fully grasp that streaming music services and not other radio stations are now their chief competitors, it is long overdue to come up with a few new radio formats that only a radio station can do.

Here are 4 totally new, never done before radio formats that have a revenue stream of eager advertisers waiting to support them.

Read the full article now

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The Dickey session Conclave video -- 

  1. What happened at Cumulus under the Dickey's control -- regrets, successes, etc.
  2. How radio will necessarily become an on-demand business rather than the current linear one-to-many broadcasting model (Lew Dickey wrote a book on this topic and the audience was interestingly receptive to this view).
  3. The future of jobs in what eventually will be the Third Evolution of Radio (from its inception, competing with television and now on-demand digital).

The session was live streamed but in case you missed it and would like to watch, click here.

John Dickey, Jerry Del Colliano, Lori Lewis, Lew Dickey

Phase 3 Entercom Cutbacks

There’s no denying Entercom has been laying people off especially in programming for most of the first half of this year.

Jenny Q and Blake Powers were blown out Friday at KLUV, Dallas.

Jenny Q did middays.

Powers nights.

And so the pattern of firing former CBS staffers that Entercom thinks are superfluous.

But there is a next wave coming as Entercom anticipates not making its numbers again as the year progresses.

This time David Field goes where few consolidators have been willing to go to save money.

Read the full article now

Entercom’s Big Little Lies

FREE PREVIEW, RIGHT HERE

  • Obscure and unintelligible claims like the really important thing they left out of their claim to have saved $45 million in the first quarter.
  • Hiding why Entercom was forced to buy expensive debt that doesn’t benefit shareholders.
  • Proof CFO Schmaeling and CEO Field are not on the same page.

Read the full article now

The Fate of the Big 3 Record Labels

FREE PREVIEW, RIGHT HERE

  • The threat of Spotify, TikTok and even Fortnite on record label dominance.
  • The move by Spotify and others to encourage artists to go direct and bypass record labels.
  • New competition for record labels in discovering artists and picking the hits and where it leaves radio.

Read the full article now

The Cumulus Debt-Reduction Plan

FREE PREVIEW, RIGHT HERE

  • Shock deal:The market Cumulus would sell in a New York minute.
  • What is the Cumulus business plan now that they have vacated key markets?
  • Are the rumors true about Cumulus’ next big move?

Read the full article now

Cutbacks On Deck for Entercom

FREE PREVIEW, RIGHT HERE

  • What this means for markets that will become “hubs” and those that will become “spokes”.
  • How programming, management and sales shakeups will go down.
  • The future of sales commissions at Entercom.

Read the full article now

Katz Strong-arming Stations

FREE PREVIEW, RIGHT HERE

  • The push to force reluctant stations into programmatic selling
  • The one-sided arbitrage that lines Katz’ pockets
  • How the take-it-or-leave-it offer actually works

Read the full article now

Panic at Entercom

David Field is starting to sweat.

He’s ordering severe layoffs right now because he promised lenders $110 million in cost savings when Entercom took over CBS Radio and two years later, the actual realized savings is approximately half that.

No radio consolidator has ever promised and actually delivered cost synergies that ambitious probably because it is dangerous to do so but Field’s world is beginning to get uncomfortable.

The stock has lost more than $10 a share since the merger was announced, Field’s EBITDA growth figures have been consistently devalued and Entercom is in the same industry with iHeart and Cumulus – one that is selling advertising for less than it is worth making it impossible to deliver consistent year-over-year revenue growth.

The dew is off the lily for Field which is why his plans to shrink expenses will soon be right up there with iHeart and Cumulus.

Dig deeper into Entercom's severe cutback plans

Nielsen’s Overnight Ratings

The CEO of Media Monitors is selling the benefit of their new overnight Nielsen ratings like this:

“We found that the number of quarter hours increased toward the close down of WPLJ on Friday. This was due to more panelists tuning in more often just to hear the swan song of that station.”

Philippe Generali was talking about those high-interest final hours of broadcasting for the iconic WPLJ in New York before it switched to religion.

Why suddenly measure overnights – turns out there is an answer for this and a lot of radio stations are not going to like it.

How this move has little to do with radio as we know it – it’s a sly move with another end in mind.

Even the planned name for Nielsen overnight’s is not going to be called Nielsen Overnight giving a revelation of what this move portends.

With radio groups and stations trying to cut expenses, why is Nielsen and Media Monitors trying to sell them something else at this sensitive time?

Read the full article now

The Emmis, Beasley, Urban One Deals

So, let’s get this straight.

Emmis sells its 50.1% interest in its Austin radio properties for $39.3 million.

That’s only about $3 million less than Cumulus got for KLOS-FM, Los Angeles, a storied station in the second largest market.

And much more than Cumulus got for one legendary WPLJ-FM, New York that was bundled with WRQX-FM, Washington and WYAY, Atlanta with three more smaller market stations thrown in for the low, low price of $103.5 million devaluing WPLJ to garbage status.

And then yesterday, Beasley buys WDMK-FM, Detroit and three translators thrown in for only $13.5 million – and yes, I get that Detroit is not New York or LA or even Austin but something is seriously wrong with the radio industry with fire sales like these going on.

If the good stuff is selling for pennies on the dollar, how does that value the rest of the radio industry?

Cumulus was working on the WPLJ sale for months only to just give it away.

What other stations are on the block and under the radar?

But wait, has the market finally bottomed out for radio stations?

And is it a good time to buy?

Read the full article now

Entercom’s Expense Cutting Shortfall

From almost day one David Field has been telling investors and lenders that there are lots of financial savings to be realized once the two companies merge.

In fact, Field upped his predictions from $25 million in cost cuts all the way to $100 million and even later added another $10 million on top of that.

So far best estimates show approximately half of that $110 million in cutback savings has been reached – some of them came from CBS which was coerced to do them by Field prior to the merger.

Now Field is having a tough time grinding out more savings which sounds like great news for current CBS employees who want to hold on to their jobs except it isn’t.

Read more... 

Radio’s 3 New Rising Competitors

Ask any radio person and they likely cannot name one of the three most potent threats to time spent listening to radio.

And you thought it was consolidation and greedy bankers.

That, too.

But under the radar three alternatives to radio are rapidly gaining strength while the people who are running the radio industry can’t see them coming.

And we’re not talking about digital – it is a factor no doubt, but not the next thing.

More concerning is that these new threats are targeting both young and older, available radio listeners.

Read the full article now

The Liberty Takeover of iHeart

  • Liberty has been buying iHeart debt at pennies on the dollar
  • iHeart isn’t necessarily against a Liberty takeover
  • The iHeart board has open spots for Liberty appointees
  • Can Liberty be stopped?
  • Other potential buyers

Read the full article now

The Demise of the Morning Show

If you caught any of the farewell jock appearances on WPLJ late last week, you heard more radio personality that exists in an entire lifetime on the air for one last goodbye.

It was odd to hear Scott Shannon with Todd Pettengill together considering that Pettengill reportedly went to Cumulus and supposedly offered to take over the WPLJ show for a lot less money getting Shannon fired.

Still, for a few final days the airwaves oozed of what makes radio great – personality and that station had tons of it from the early Allen Shaw ABC days up to and including Cumulus, the company that sold WPLJ for a quick buck.

There was a time when a good morning show drove 50-60% of the total stations revenue but consolidators found a way to weaken these important shows in the name of saving money.

But it’s heading in the wrong direction again.

Radio groups can’t make their revenue numbers without adjusting them to look better.  You saw how Entercom dumped in all that heavy billing from WBEB which it purchased in Philadelphia late last year totally misrepresenting year over year revenue.

Now, faced with more declining revenue, hard-pressed group owners are revisiting ways to cut the great expense of paying for talent in the morning.

They’ve already tried syndication, promoting second bananas to take the helm and other strategies.

Bean counters are readying some frightening new ways to diminish or replace talent driven morning shows.

Don’t even ask.

Read the full article now

Trade & Remnant Ads Blowing Up

In a Midwest market very recently, Cumulus paid a 50% commission to one of the top barter and remnant agencies to secure a buy.

For years, barter and trade have been rearing its ugly head in radio at the hands of desperate radio groups looking to grab whatever ad dollars they can even at the overall expense of the industry.

All of this in a boom economy!

Can you imagine what would happen to radio if an economic downturn feared by economists currently actually kicked in?

So right now, trade and remnant advertising is hitting new highs or should we say new lows.

The rules are being re-written on the fly and one gigantic change that will make matters absolutely worse has taken off with a vengeance. 

Read the full article now

Competing Against Streaming Playlists

Spotify and Apple offer more music than listeners can ever consume.

It’s like a cable channel to older people where they watch only a handful of channels even though they are paying for hundreds.

But now there is new evidence that radio isn’t losing audience to Spotify, Apple Music and streaming music services mainly because they offer too few songs.

It’s not about that at all.

Instead, the few main objections to radio are solvable. 

It’s just the industry is looking at streaming music competitors the wrong way.

The fix.

The easy part and one thing that will take some guts.

How to compete with such potent streaming services.

And the quickest way to start winning young listeners back.

Read the full article now

The iHeart & Cumulus IPOs

Radio has not been able to successfully launch an IPO for years now.

Think Alpha Media.

So why are iHeart and Cumulus even trying now when there is even less interest on the part of lenders and investors?

iHeart signaled some type of public offering in their bankruptcy.

And now it appears Cumulus, out of bankruptcy but not out of financial trouble, may be on the verge of having what iHeart is having.

There are two IPO options to look for – it will be one of these.

How iHeart’s IPO will be priced.

How the Cumulus IPO must deal with distressed debt partners.

Read the full article now

The Cumulus Foreign Ownership Waiver

They’re kidding, right?

A special waiver to allow foreign investors to own 100% of Cumulus?

Or at least some of it.

Why now and why look to offshore financing?

Their stock is trading at close to $17 – and they just dumped $1 billion in debt out of bankruptcy – so what’s driving this sudden move.

What if the FCC says no?

The repercussions at Cumulus clusters – will there be more nationalizing local jobs, cutting costs, etc.

Read the full article now

Meruelo’s One Market Strategy

It’s hard to believe with its purchase of KXOS-FM, Los Angeles, Meruelo is a dominant player in the second largest market with its fifth radio station.

All it took was money of which Meruelo has plenty thanks to the casino business.

And radio stations desperate to sell at pennies on the dollar.

Of which the industry has many owners waiting in the wings.

But that alone is not the future of radio.

Meruelo becomes a big player in LA.

Now what other markets do they need to be in.

These people have a plan that is so unlike that of traditional radio owners that it deserves a closer look.

What the radio industry is looking for next after consolidation may be what Meruelo is doing.

Why are they so bullish on a radio industry barely able to break even?

Here’s the next piece of the puzzle. 

What the greater radio industry should go to school on now that consolidation has failed.

Read the full article now

Cumulus Cash Flow Crisis

Cumulus is back in financial hot water.

Real operating cash flow numbers have been revealed.

The local revenue and trade numbers without adjustments.

They’ve had to trade more and report it as cash revenue – here is that number.

Their recent firing of hundreds of traffic directors is juxtaposition against real expense figures that they legally have to disclose.

How is podcasting working out?

And what is Cumulus becoming more dependent on.

Read the full article now

Why Are Spotify & the Record Labels Getting into Podcasting?

Go figure.

Spotify, Apple Music and the other streamers have become the new radio among in-demo listeners.

But they barely make a profit because music rights fees are so high.

The music industry is soaring.

So why are streaming services like Spotify going into podcasting, a place where Apple already resides without earning its usual profit margins.

Spotify is spending hundreds of millions to build its podcasting platform concerning the music industry.

Now the record labels are jumping in.

Two just launched podcasting deals.

Radio can’t seem to profit from this nascent business.

What do the record labels know that radio doesn’t?

Read the full article now

The Westwood One Dilemma

Lew Dickey didn’t spend $260 million for Westwood One only to see it wither away like this.

Mary Berner all but announced everything is for sale at Cumulus publicly (except Dallas) but she artfully stayed away from commenting on the big elephant in the room – their underperforming radio network.

No statement of support and continued ownership.

No growth plans other than previously mentioned podcasting rep deals.

No sale sign.

Yet Westwood One has two big insurmountable problems begging the question – what are the Cumulus lenders currently overseeing the company going to do with Westwood One.

Are there any interested buyers remaining?

Why is their profit shrinking faster than anticipated?

Is there a plan for shedding Westwood One entirely in a breakup?

The mixed signals as described by those behind the scenes.

Read the full article now

Entercom & Cumulus Outsourcing

Radio is fast adopting outsourcing as a business model.

Nothing is sacred. 

The newsroom at Entercom’s 1010 WINS for example is an expense so great that Entercom is urgently looking for ways to cut the head count down.

But now, faced with the inability to grow revenue, control costs and post a real profit that isn’t adjusted to look good, Entercom and Cumulus are ready to adopt new ways to run radio stations as if they were SiriusXM.

How programming, management and sales will be affected at these two radio groups.

Cumulus and Entercom both have ambitious outsourcing plans.

The time frame is aggressive.

Ignoring the risks they are fully aware of – one group has actually tried outsourcing experimentally and it didn’t work – how they are going through with it anyway.

The body count – first real numbers on just how many jobs will be lost in just one job description by year’s end.

Read the full article now

Should Radio Be Rebranded Audio

Bob Pittman’s first post-bankruptcy news release did not have the word radio in it one time in spite of the fact that terrestrial radio delivers the lion’s share of iHeartMedia’s total revenue.

Even more so since iHeart split Clear Channel Outdoor from the media platform.

Entercom’s two favorite words are Radio.com and audio presenting a somewhat split message.

And iHeart and Entercom plan to appear together to promote audio to the trade as the amazing platform of the future as a united industry searches for ways to brush away the tarnish they, among others, inflicted on radio through vicious cost cutting.

Podcasting is audio and iHeart has spent $100 million while still in bankruptcy staking out a bulkhead – perhaps that’s a clue.

But is radio right to be rebranding terrestrial radio as audio?

What are the advantages that these radio groups seek other than the obvious one?

Is there a downside risk?

And, there is a better way.

Read the full article now

Summit Media as a Potential Buyer

Radio buyers are hard to find these days.

Prices are going down but have yet to bottom out.

And lenders are vanishing – not high on financing radio acquisitions.

There’s EMF, Meruelo and then not too many more potential buyers available right now.

One potential buyer is Carl Parmer’s Summit Media, the company that originally bought a handful of smaller Cox market spinoffs and has been building from there.

With station prices going down, is Summit a player ready to pounce?

And what markets would they be interested in?

Read the full article now

The Projected Effect of Podcasting on Radio Listening

iHeart has spent over $100 million lately to enhance its podcasting efforts.

Cumulus while spending virtually nothing is using podcasting as its savior from poor spot revenue results.

Entercom – check, podcasting spoken there, too.

Meanwhile Spotify, one of the giant music streaming services along with Apple, invested over $400 million of late – with more to come – to make podcasting a co-equal with music much to the chagrin of record labels.

The questions are – can a radio company compete with mega apps that have such dominance?

And what about the law of unintended consequences?

In other words, do we have first clear look around the corner at how podcasting will affect radio’s main terrestrial business?

Does it cause radio listening declines?

Will podcasting help or hurt music streamers and radio?

What will be the effect on younger audiences?

Is it smart to promote podcasting as much as radio does?

Read the full article now

The Cumulus Leftovers

Mary Berner recently sold over $100 million in prime major market radio properties to Educational Media Foundation (EMF), more to others and traded stations and/or clusters to Connoisseur and Entercom in a desperate attempt to raise money.

She settled for EMF pricing – the bottom feeders of station buyers.

And she had to give up former cash cows like Bridgeport, CT cluster because to be blunt, they fired the manager with all the know-how and revenues tanked.

The new Cumulus board may have forced Berner to start selling assets to make them more whole but the rushed way in which it was done leaves them with orphan stations, a dinged Westwood One network and AM stations they seemingly can’t give away.

What they did wrong to be left holding so many unsellable properties.

The options going forward for selling additional stations.

What Cumulus will have to do to repair the damage done to Westwood One in unloading major market stations.

And, what’s not for sale.

Read the full article now

Entercom’s Cost Cutting

iHeart and Cumulus may have had no choice but to resort to bankruptcy, but Entercom is flirting with even more danger than these two competitors.

The CBS Radio merger that David Field wanted to do so badly that he allowed CEO Les Moonves to dump $1.5 billion of debt on the company before he sold it has not gone well.

It’s more than mismanagement and firing the wrong CBS executives, it’s deeper.

Quarter by quarter Entercom promises a turnaround and even using “adjusted” accounting procedures, they can’t deliver causing their stock to suffer.

What was worth over $16 a share before the merger, is now in the $6 range and slips to $5 and change regularly.

Now, there is only one way to survive the last three quarters of the year and it is to slash expenses.

The cuts will come from three format groups and are likely to target all job categories but one in particular.

Read the full article now

iHeart’s New Beginning

With the court’s blessing iHeart Media has emerged from bankruptcy and reduced their debt from $16 billion to a much lower number -- $5.75 billion.

iHeart says it’s back to business as usual but what does that look like after bankruptcy?

Will they now be able to service the $5.75 billion in debt at unfavorable interest rates in a declining ad market for radio?

iHeart split Clear Channel Outdoor and the radio division and that comes with new pros and cons.

The real question is, is the focus back to terrestrial radio?

How do they service even reduced debt when it is so high?

And is a buyer ready to move in and take over?

Read the full article now

Entercom Programming Cutbacks

No announcements have been made.

The radio trade press is in the dark.

Entercom is at work retooling its radio stations.

This is the same Entercom that less than two weeks ago was bragging to investors and lenders that they are growing by leaps and bounds.

Turns out David Field is running out of ways to cut costs.

The new retooling plan targets certain types of Entercom stations.

Evidence of how desperate Entercom is to save money as actual revenue falls short.

Those who are being targeted have the one thing in common.

And there is already a pattern of where these layoffs can be expected right down to the specific daypart.

Read the full article now

The Increased Agency Commission Sham

Several years ago, iHeart began searching for ways to annihilate their local competitors by drastically dropping rates and generously upping commissions.

It was a nuisance that competitors had to suffer.

Now, Entercom has gone all in with iHeart in a “price fixing monopoly” of sorts unlike anything ever seen before.

The price is not fixed by agreement, it’s fixed by greedy competition to drive radio rates down at all costs until one of the two predator radio groups is left standing and any third parties are effectively kept out of major buys.

How are they able to do this – burned market managers know exactly.

Why increased agency commission is becoming the new “trade”.

The three buying services leading the race to the bottom.

More shocking is what these three buying services do with the extra commissions that are the highest ever offered.

The actual year to year metrics that show the disastrous downward effect rate dropping is having on radio comparing big advertisers such as USAA and Cox.

What radio operators not named iHeart and Entercom are doing to push back.

Read the full article now

Mike McVay’s Cumulus Exit

Mike McVay is gone.

And the decision to cut him loose says more about the new direction of Cumulus than it does about McVay.

McVay was hired by the previous regime hated by current CEO Mary Berner.

She stuck with him until no matter what happened because if there is one thing about Mary Berner, she protects her small but compliant management team.

So, beyond the corporate spin, what made McVay fall on his sword at this late date?

Does this mean that market managers can have renewed hope that regional VPs Bob Walker and Dave Milner will be next?

How is the removal of McVay and the uncertainty of Cumulus management related to their future plans?

Read the full article now

Entercom’s True Financials

Last week Entercom told analysts reporting on the first quarter 2019 revenue that the company grew revenue by 43%.

Did it?  

Some Wall Street people are beginning to ask the question how is Entercom doing as good as David Field claims when their stock is hovering so close to a mere $4 a share, the acknowledged breaking point.

So, we took the un-doctored 10k filing Entercom is required to produce as a public company and we asked financial experts with high level radio experience to dig into the legal figures that Entercom cannot parse in search of the true numbers.

Is David Field telling big little lies about the merged company with CBS Radio?

How much cutting back did Entercom really do and at what level are further cost synergies accurately projected going forward.

What about cash flow – this is the true measure of a radio company’s viability – how does Entercom do on that?

Read the full article now

Larry Wilson Eyes a New Radio Group

Here’s a man in his 70’s who is not running for president but can’t seem to give up his addiction for radio.

He built and sold Citadel for a profit.

Turned that into some seed money for Alpha which he planned to cash in on an IPO just when radio was falling out of favor with Wall Street.

Wilson was ousted from Alpha by Paul Stone, something you may want to remember as Larry reportedly wants back in with yet another group.

Not Alpha – could his new company be called Beta?

What Wilson sees that others don’t in buying radio now.

Wilson wrote an email to 141 of his closest friends – what’s in it.

Who is ready to back Larry Wilson – and you’ll need to take a seat for this one.

Read the full article now

Entercom’s Hidden Problems

Entercom is a company selling false narratives.

EBITDA up 42% -- but it’s not real EBITDA, it’s adjusted to make it look like growth.

Revenue barely up in the first quarter.

What happened to David Field’s promised cost synergies?

What’s Entercom’s real EBITDA using generally accepted accounting principles?

Meanwhile, there are new revelations about Entercom.

Why is it a risky investment?

How the future of the company is uncertain.

And what’s the real truth about Entercom’s financial problems.

Read the full article now

Alpha’s Growing Desperation

So, when last we visited Alpha Paul Stone had made a modest investment in the cash starved Alpha Media and wrestled control from founder and then CEO Larry Wilson.

Today, Stone is calling the shots.

But things are growing more desperate.

What is Stone’s plan to turnaround Alpha now?

Big decisions coming soon.

The “Cumulus” option.

What brokers are peddling now.

Read the full article now

Cumulus Board Split Over Berner

Coming up on one year out of bankruptcy and CEO Mary Berner is presiding over a Cumulus board unsure of what to do next, her own future in doubt.

The company’s bankruptcy court valued Cumulus at $1.3 billion for the purpose of giving haircuts to lenders and other aggrieved parties.

That $1.3 billion is about even with the company’s revenues on a good day.

That means, Cumulus is presently worth nothing.

There is an explanation for the sale of great FM stations in New York, LA and DC along with a strategy to trade stations at this late date.

But there is a shocking strategy going forward if some board members get their way.

What will Cumulus sell next?

What’s the plan for making the company work and revenue grow without the major stations that they recently sold?

The real problems inside Westwood One, the only part of Cumulus that posts a modest profit and there are many.

And how critical is the split over Berner’s game plan?

Read the full article now

Outrageous New Nielsen Rates Coming

Nielsen is getting ready to reveal substantial rate increases to its radio clients even as they fight their own financial problems and feed rumors of a sale.

Radio stations would be devasted by these increases which have leaked to our sources as Nielsen ratings is one of the major expenses radio groups can’t easily get out from under.

But it may be even worse than that.

Just how substantial are the planned rate increases – still not revealed to clients.

Are they retroactive under existing contracts or will they be for future deals?

What about diary markets where continuous measurement is the plan?

And what are the 3 likely take it or leave it options for owners who can’t afford the rate hike?

Read the full article now

Streaming Crisis Ahead

The record industry is booming right now and radio isn’t.

Network television is on the decline and what audience is left is out of demo.

Everything is about to be disrupted again.

Trouble ahead for the music industry and they can’t see it coming.

And even as TV is being redefined, the streaming pay model is showing signs of stress.

What corporate takeover could shipwreck the record industry?

What are the concerns about streaming music services?

Can radio survive performance rights fees?

The replacement for network TV coming soon.

Read the full article now

Why Radio No Longer Breaks the Hits

Increasingly, new artists are rising to prominence and new songs and albums are climbing the charts with little to no radio airplay.

Deniers in the radio industry have a lot of excuses but little understanding of the dangerous dynamic that threatens music radio more than anything else.

In the past few weeks and in recent months radio has flubbed opportunities to drive hit music to the top of the charts – after all, that’s what radio used to do, right?

What has changed now?

Why aren’t radio groups learning from their mistakes?  Just in the past two weeks, another artist lit up the music charts without radio airplay.

Is this a fixable problem or another unfortunate circumstance?

One thing more than any other is forcing program directors to cede breaking new hits to streaming music services like Spotify and Apple Music.

Read the full article now

Entercom’s Freefall

If you owned Entercom stock three years ago and held it today through the botched CBS Radio merger, your investment would be down 42%.

More recent news is just as bad.

Shares have been rebounding a little over the past month up 6.5% after a year of sustained underperformance.

Still Entercom is down 39.4% over the past 12 months.

What’s wrong with Entercom – how can it be this bad?

David Field’s broken promise that spooked money people.

What keeps investors up at night about the future of Entercom.

And what’s this insider buying the Field family does to boost the price up a few cents.

What are these rumbling of bankruptcy and when.

Read the full article now

Townsquare Turnaround

Townsquare has been the radio industry joke since it came up with the idea of buying micro-small radio markets, using station help to generate digital content and enter the events business.

The events business fell on hard times and Townsquare sold it for what they could get.

Previously, they tried to sell the entire company and got no takers.

They fired their founder, appointed co-CEOs for a year (a strategy that only troubled companies embrace) and finally gave up.

The giving up part turned out to be the unexpected consequence that could be a model for other stations feeling the advertising downturn.

Why is Townsquare’s future looking up?

If no one wants to buy them at any price, why are they rebounding today?

What is Townsquare doing to successfully operate in a depressed radio market?

A tough question is – will anybody buy them now? 

Read the full article now

The Cumulus Exit

Cumulus is fast becoming Townsquare but without a digital strategy.

That’s awful to say but, really, it’s true.

Cumulus is selling off major market assets to get whatever it can to placate lenders who have already taken a haircut in bankruptcy.

Going forward, the future is not as predictable because there is a belief that even the people running Cumulus – and that includes the new board of directors representing the aggrieved lenders – are not sure what move to make next.

What about the option to sell more of their best revenue producing stations.

What happens to the overall company now that it has lost significant cash flow.

Then there is the problem of losing key people before they are ready to.

Why are they suddenly trading smaller markets while giving away major market class B FMs?

Which option is implemented next.

Read the full article now

Entercom’s Next Round of Operational Changes

David Field spent money recently for the advice of Bain Capital on how to run Entercom.

Never mind that Bain is the genius behind iHeart’s $20 billion bankruptcy.

And a main investor in Nielsen the singlehandedly most controversial way to measure real radio audiences.

What’s in the works starting soon.

Now that David has had a few weeks to digest the gist of the Bain recommendations, he’s ready to implement them and both legacy Entercom and newly-purchased CBS Radio have plenty of reasons to be concerned.

Whose jobs will not be safe under the Bain recommendations -- six job descriptions will either be virtually eliminated or drastically cut back and when it will take place.

What functions will not be affected at Entercom even after enacting Bain’s suggestions.

Bain’s recommendations on employee compensation. 

And talent fees.

Read the full article now

Beasley’s Dominance over Entercom

Entercom is supposed to be the big kahuna in sports having inherited many CBS Radio brands.

But Beasley looks like they have Entercom’s number.

The CBS sports professionals are gone from Entercom and the David Field of Dreams is now the strategy that replaced sports talk.

Suddenly, Beasley is doing things that are not just beating Entercom.

How Beasley is using the old CBS sports playbook against Entercom, the company that bought the CBS stations.

The mixed news on sports programming that makes money but drives listeners away in droves.

Just when Entercom and Beasley are betting their futures on sports, everything just changed again.

Read the full article now

Entercom Salesforce Public Shaming

There is no doubt that David Field and his top cadre are feeling pressure from the failed CBS merger and the inability to build shareholder equity for their stock.

Now it appears the pressure is being applied to local station management where itis beingredirected to employees who are performing at a high level – just not high enough to bail out top management.

How Entercom has devolved to shaming their employees.

The way they do it --- to the horror of other employees who look on in fear.

Why this could be the template for other stations.

And why Entercom is only targeting CBS stations.

Read the full article now

The 2nd Cumulus Selloff Including KLOS

Cumulus is apparently willing to weaken its competitive position by selling more radio stations to pay down debt holders.

Usually radio groups do this to keep the wolf away from the door.

In the case of Cumulus, the wolf is already in the company (lenders in ill-humor) which is why they are selling off assets that would be critical to continue operation.

The $100 million raised from selling stations to Educational Media Foundation was just the beginning.

What does the 2nd piece of the Cumulus selloff look like?

Will KLOS will be sold in round two?

What’s up with the previously scheduled “reunion” of Mark & Brain.

Has Cumulus found a buyer for standalone AM stations they no longer need such as KABC and WABC?

Westwood One’s fate.

Read the full article now

Streaming Music Services Confronting Radio

Streaming music services are killing radio.

Playlists are preferred over radio formats.

And it’s getting worse.

Just 39% of 16-19-year old’s listen to music radio, while 56% use YouTube instead for music.

But wait.

Lew Dickey bought a streaming music company Akazoo which focuses on emerging markets and yet he still wants to own radio stations. 

How does he square that?

What’s the new role for modern radio?

Is it even worth doing radio formats for Gen Z or younger Millennials given their unavailability?

And can the connected car and smart speakers help radio defend against streaming music services?

Read the full article now

Plans for a Second Alpha Media

Financially-troubled Alpha Media is in the hands of investor Paul Stone and he is selling whatever he can apparently without regard to whether his surviving radio group needs the billing to remain a going concern.

Stone is experienced.

Has done this sell-off routine before and he always comes out ahead.

Now, there are plans afoot – not by Stone this time – to build another Alpha-type radio group.

Will it be local and live?

What markets is this entrepreneur scouting.

A buyer when no one other than EMF is buying stations.

Who is this masked man and what’s his plan?

Read the full article now

Voltair/CBET PPM Enhancements Backfire

Voltair and then CBET were designed to improve radio listenership.

Their technology essentially presents a “louder” encoded signal that more accurately records radio listening on Nielsen portable people meter devices eliminating drop outs that can occur with certain formats like spoken word or some music formats.

After a period of denial, Nielsen introduced CBET and the radio industry has been rolling along getting credit for the listening it earned.

Or is it?

Why a new analysis indicates further problems with both Voltair and CBET technology.

How these problems could upend the ratings stations and radio groups thought they had.

What the evidence is – and it’s dramatic.

And where that leaves over 1,000 stations that until now thought they were doing themselves a favor by applying Voltair and CBET.

Read the full article now

Bye-Bye CBS All-News All the Time

You give David Field 22 minutes and he’ll give you a world of things that are wrong with CBS Radio.

Field has apparent resentment for CBS people and the very stations he bought.

He’s already fired lots of CBS managers, employees, talent – even people critical to his future success.

Now, Entercom is turning its attention to undoing what CBS Radio has succeeded in doing on the air.

How Entercom has begun tinkering with iconic CBS stations.

On-air changes that lay an egg and defy reason.

Read the full article now

Nationwide iHeart Downsizing Begins

Rumors started flying last week.

Now, it has been confirmed.

Wide-ranging iHeart downsizing of on-air talent that promises to further degrade the on-air product has begun.

Which format is being targeted?

What’s reportedly in the lengthy corporate emails describing these firings.

Why it is likely to be the first step not the last to cut costs.

And why even the survivors are going to fear that a sharp knife is coming.

Read the full article now

New Breeze Soft AC Format Intel

Nothing is hotter than soft oldies. 

And nothing is worrying program directors more than the crosswinds that are developing.

The soft AC format aka “The Breeze” has been adopted in numerous markets looking to flank a hot AC competitor and erode their ratings.

New intel shows for the first time how “The Breeze” is rearranging station ratings.

Consistent proof from several PPM markets where soft AC has been in place for at least six months.

Is soft AC the right move going forward based on evidence?

Do we know the weaknesses so they can be addressed?

Who is winning in markets where “The Breeze” and soft ACs are doing battle.

Some observations from 3 PPM markets …

Read the full article now

The iHeart IPO

With iHeart, it’s all about changing the subject.

Bob Pittman’s much-touted multimedia platform that collapsed into bankruptcy was designed to take your eyes off of their $20 billion in debt.

Podcasting is promised as the future moneymaker to make up for slipping spot revenue  but it has never produced cash positive results for anyone.

“All Podcasting All the Time” stations were supposed to show iHeart putting their stations where their mouth is except they put it on only 1 out of 848 stations – in iHeart’s Allentown market on an AM station guaranteed not to attract the money demo, but still – it changes the subject from the poor job iHeart has done of managing lenders and shareholders money.

Now, they’re back selling radio like this -- “Consumers listen to the radio because the voice on the other side sounds like a friend” – their actual words in its filing from the company that brought you layoffs, voice tracking and less live and local. 

All this begs the question what kind of investor would support an IPO for a sinking ship in stormy waters?

No radio group has been able to do an IPO for years, why does iHeart think they can?

What happened to Apple and Liberty – often mentioned as wishing to takeover a terrestrial radio company.

How will iHeart stations be managed and operated if this IPO is successful.

And what if it’s not?

Read the full article now

The Decline of Average Quarter Hour

Nielsen doesn’t like to release numbers that are not favorable to its radio clients.

But a stealth look into forbidden PPM figures indicates trouble.

Not just a decline in average quarter hour.

Worse – far worse.

And now it can be documented and explained with evidence you’re not supposed to see. 

How can 250 million people a week be listening to radio for so little time.

Who is ramping up to take advantage of this?

How do you stop the decline of AQH?

Read the full article now

FCC Investigating Entercom

Lawyers are involved.

There appears to be a lot of fast talk but the last thing Entercom needs is to pull out a gun and shoot itself in the foot again.

The stock is 39 cents shy of the $4 range – unthinkable when the CBS merger was announced and Entercom stock was flying high at $16.

Investors are concerned with impairment charges that Entercom is writing off to reflect the new, lower valuation of its assets.

And a fear that more impairment charges are coming as Entercom fails to put its CBS merger on track and is stifled by the same revenue decline that has affected other radio groups.

Now there is this new development …

  • How the FCC caught Entercom red-handed.
  • Entercom’s shocking defense.
  • How a disgruntled CBS employee may have dropped a dime to turn them in. 
  • The offense was bogus until the FCC sniffed around and found something else. 

Read the full article

The Cumulus Ratings Collapse

  • Mary Berner says Cumulus is turning around.
  • She’s on a victory lap based on financials and ratings.
  • Investors are now questioning their ratings performance.
  • Leaked documents about their top ten markets.
  • Blunders, missed opportunities, flat out incompetence documented.
  • And in the one market where Cumulus hit it out of the park, they did the unthinkable to ruin it all making investors nervous.
  • Is it finally Mike McVay’s fault?
  • What’s the plan -- investors are now “woke” for answers.

Read the full article

Why So Many Bidders Want Universal Music

  • A handful of new, powerful buyers have emerged in addition to Liberty Media – the rundown.
  • Why so much interest in owning one of the big 3 record labels.
  • How radio could be disrupted and upended if some buyers on the list above control some or all of Universal.
  • What happens to the media business if a cellular carrier buys Universal.

Read the full article now

The Glut of Radio Stations for Sale

Among brokers, the word is that almost every radio station is for sale.

That’s an over exaggeration, but it points to the desperate situation facing owners of radio stations.

The question is:  with few buyers and an industry that has been trending downward in revenue, what happens if owners who have to sell can’t find a buyer?

  • Panicked sellers can’t find buyers – here’s their 3 other options.
  • Why so many station owners want out so badly.
  • Prices are going down and still no buyers – what’s up with that?
  • No sale, no problem – look at the radio station of the future if owners have to keep them.
  • The one way sellers can find a buyer this minute – today – without lowering their prices – so why are they refusing.

Read the full article

Radio’s Hip-Hop Problem

  • Radio is losing young audiences at a record pace because of music playlist mistakes – here’s a station that figured out and huge ratings followed.
  • Spotify and Apple Music are today’s radio to younger audiences – the secret sauce to their music playlists.
  • 22 million people subscribe to a Spotify playlist that features today’s hit music – here’s how many subscribe to the most popular hip-hop playlist.
  • Examples of how to play more hip-hop to attract more 18-34’s – and what to avoid.
  • Can pop coexist with hip-hop on a station that intends to be number one 18-34.

Read the full article

Entercom’s Stock Apocalypse

Analysts may be starting to see things my way as it relates to Entercom.

Their stock price has been sinking from a $16 high before the CBS Radio acquisition to within a quarter from being a $4 stock as of close yesterday.

And that means institutional buyers may either be forbidden from investing in “ETM” by their own rules or because they have increasing concern.

Either way the CBS merger is appearing to be the bust we called it from outset and evidence of incompetence are everywhere around the company’s attempt to clean up their mess.

  • Even Wall Street is starting to turn on Entercom – their reasons, concerns, eye-popping quotes.
  • What one thing that almost nobody in radio can name is worrying the financial community the most about Entercom.
  • Previously untold details of how Entercom staves off the dumping of their stock – and it’s all legal if not deceiving.
  • Surprising doubts percolating from fans of David Field concerning Entercom’s growth plan.
  • Real concerns about the all-news stations Entercom bought from CBS Radio – identified and analyzed.

Read the full article

Compare monthly vs. annual subscriptions here

Report news in confidence here.

Jerry will appear with Lew & John Dickey together on stage at the 2019 Conclave in Minneapolis June 20thin a deadly honest conversation about Cumulus and the future of the radio focusing on growth opportunities for radio people in the new modern media.  Details here.

Fact Checking the Cumulus Turnaround Claim

Proud Mary is back to playing her A game.

Claiming that she has turned Cumulus around but the assertion appears to have no relationship to the facts according to people familiar with the internal workings of Cumulus.

The truth is – Cumulus is not a turnaround, it is a very troubled company.

Just because Mary Berner says it is so does not make it so and that is backed up by facts.

The happy talk radio trade press fell for Cumulus proclaiming a “victory lap” although the facts suggest a weakened company that is misleading the public as to the seriousness of their situation.  

Here are the facts from financial people close to Cumulus based on their recently filed 10-K.

  • How financial experts close to Cumulus debunk dubious company claims of a financial turnaround.
  • Cumulus says revenue is up – here are the real results with specific figures.
  • What is the truth about Cumulus’ cash flow based on correct numbers.
  • How bad is their debt – a critical indicator of future performance is revealed.
  • What to watch to predict more station and asset sales like the ones to EMF for quick cash and low return.

Read the full article 

Compare monthly vs. annual subscriptions here

Report news in confidence here.

Jerry will appear with Lew & John Dickey together on stage at the 2019 Conclave in Minneapolis June 20thin a deadly honest conversation about Cumulus and the future of the radio focusing on growth opportunities for radio people in the new modern media.  Details here.

iHeart’s All-Podcasting Station

  • Will iHeart’s all-podcasting station get ratings and generate revenue?
  • The one fatal flaw that could shut this new station down fast.
  • Which radio stations/groups should be considering a similar all-podcasting station for their markets?
  • Is it time to jump in or wait?
  • What will work and what will not in a radio podcast format.

Read the full article

Compare monthly vs annual subscriptions here.

Report news in confidence here.

Lew & John Dickey and I will be together on stage at the 2019 Conclave in Minneapolis June 20th in a wide ranging and deadly honest conversation about what happened at Cumulus and where the future of the radio industry is – obviously, it’s not working for companies that can’t fire people fast enough.  We will talk about growth opportunities for radio people in the new modern media.  Details here.

Radio’s Horniest Buyers

There’s EMF and then who?

EMF’s vast religious broadcasting empire is buying up great radio properties these days for low, low prices because so many stations are for sale.

Brokers list 7 radio groups as potential solid buyers even as radio revenue declines.

The current multiple times cash flow that will be used to price the stations is different.

And it’s interesting that timing is everything but especially in buying or selling a radio station – that “sweet spot” has recently changed, too.

  • There are 7 buyers for radio who are hot to own more stations (not counting Lew Dickey) – here are their chances to expand.
  • The radio group that will pick around the edges and the one loaded with cash that’s under the radar.
  • Why the majority of sellers can’t take even a good offer these days.
  • The up-to-the-minute going multiples for radio acquisitions according to financial experts – broken down into small, medium and major markets.
  • The $103.5 million Cumulus/EMF giveaway – is that the new normal?

Read the full article

Compare monthly vs. annual subscriptions here

Report news in confidence here.

Only Lori Lewis could make this happen -- Lew & John Dickey and I will be together on stage at the 2019 Conclave in Minneapolis June 20thin a wide ranging and deadly honest conversation about what happened at Cumulus and where the future of the radio industry is – obviously, it’s not working for companies that can’t fire people fast enough.  We will talk about growth opportunities for radio people in the new modern media.  Details here.

The Untold Story of the Cumulus/EMF Sale

I thought Cumulus was between a rock and a hard place.

The “victory lap” and turnaround that they are selling this week is far from that.  In fact, Cumulus is still in a precarious position unless it gets to choose its own facts.

That they were forced to sell iconic WPLJ-FM, New York and other major market properties to EMF for a lot less than they were worth is not the win-win they are trying to sell the public. 

Who calls selling major market stations a win-win when you essentially vacate a market?

After all, they must have needed the money to remain as a going concern.

Cumulus sold those valuable assets for virtually nothing not to keep operating or investing in future businesses as they tried to spin it to the public.

You could almost forgive and understand that.

Mary could now use the proceeds to fund her wall – I mean, her podcasting business.

But it’s worse.

Is Mary Berner even still calling the shots?

Remember this name – Paul Stone. 

Where is the $103.5 million EMF check really going?

Are more Cumulus stations being readied for sale?

Read the full article now

Entercom Labor Troubles

  • Here is the employee lawsuit that David Field should fear the most – and it’s being considered.
  • Details on a disturbing firing allegedly designed to get the union’s attention.
  • How Entercom is trying to pushback unions in 50 markets.
  • How the feared “messing” with his moneymaking all-news stations has begun.
  • What radical severance cuts Entercom is trying to impose.
  • What about digital?
  • Union fears on outsourcing revealed.

Read the full article now

Compare monthly vs annual subscriptions here

Report news in confidence here.

Lew & John Dickey and I will be together on stage at the 2019 Conclave in Minneapolis June 20thin a wide ranging and deadly honest conversation about what happened at Cumulus and where the future of the radio industry is – obviously, it’s not working for companies that can’t fire people fast enough.  We will talk about growth opportunities for radio people in the new modern media.  Details here.

The Westwood One Sale Attempt Revealed

  • There is an offer on the table right now involving Westwood One – here are the details.
  • Westwood parent Cumulus reportedly wants to sell -- what they want in return.
  • Why one prospective buyer is now going over Mary Berner’s head to get the deal done.
  • How many other Westwood One buyers are making their move.
  • How Westwood has started to consolidate operations detailed – first word on offices to be closed.

Read the full article 

Compare monthly vs annual subscriptions here

Report news in confidence here.

Lew & John Dickey and I will be together on stage at the 2019 Conclave in Minneapolis June 20thin a wide ranging and deadly honest conversation about what happened at Cumulus and where the future of the radio industry is – obviously, it’s not working for companies that can’t fire people fast enough.  We will talk about growth opportunities for radio people in the new modern media.  Details here.

Spotify & Apple vs. Radio for Hitmaking

At the end of 2018 there were 278 million paid subscribers to streaming services according to The MIDIA Research Global Music Forecasts.

And many more users who listen through free ad-supported options.

Nielsen says free terrestrial radio reaches 270 million people per week.

The radio industry claims radio is the number one source for music discovery although anyone with children or who work with Millennials will have a hard time with that claim.

We hear a lot about that special relationship between radio and the record labels being over now in the era of streaming music services such as but not limited to Spotify and Apple.

So, the question is – which is more critical for breaking new hits?

Radio?

Or streaming music services and playlists?

Now we have the answer based on data including every song that broke either the top 50 on Spotify or radio according to Billboard dating back to the week of December 29, 2016.

  • How many weeks does it take radio compared to Spotify to break a new hit record – the evidence is in.
  • What curated playlists mean to Spotify and streaming music services and how they work.
  • Does a song last longer on radio or Spotify?
  • Does radio work simultaneously with Spotify or separate from it in exposing hits?
  • Which genre gets the fastest traction when exposed to today’s hitmaking process.
  • What is the main new role of radio airplay?

Read the full article now

How the Internet Impacts Radio Time Spent Listening

Lori Lewis and Chadd Callahan’s outstanding annual collaboration “This Is What Happens In An Internet Minute” gives an accurate and sobering snapshot of how we – and our audiences – live in the digital world.

Interestingly, Nielsen either doesn’t have or will not release radio listening statistics to offer a comparison.

There are trends that are important – some of them startling:

  • The state of concerns about privacy based on actual metrics.
  • Is Facebook fading?
  • The first real read on Stories, the Instagram feature that owner Facebook bet heavily on in which users can easily produce their own content.
  • Paid subscriptions for video, audio and music – how does this vie for consumer attention.
  • The relationship between consumers and their smart devices.
  • Attitudes about bots and building stronger relationships with our friends.

Radio used to compete with TV and maybe one or two other mediums. 

Here’s what the competition for attention looks like every 60 seconds in the era of social media and mobile connectivity.

Read the full article now

SiriusXM’s Aggressive Expansion Plans

In the early 90’s – just ahead of consolidation – radio executives were suspicious of the two satellite radio monopolies authorized by the feds.

They thought pay radio with a no-commercial option could really hurt them.

It tuned out they were worried about the wrong thing.

Sirius merged with XM and somehow CEO Mel Karmazin talked the DOJ into believing that this wasn’t a monopoly and Liberty rescued Mel just before they showed him the door.

Satellite radio is a good cash flow business that no one under 45 will continue to pay for and they know it.

They have aggressive expansion plans that specifically target terrestrial radio.

  • What are their plans for iHeart?
  • What’s the present status of their move to control iHeart stations? Is it definite?
  • Who will run all the assets?
  • The untold disruption ahead as a satellite company also runs a terrestrial radio group for the first time – some examples.
  • What happens to iHeart’s 850+ stations under SiriusXM – a preview.
  • What other acquisitions is SiriusXM eying?

Read the full article now

The Next Cumulus Markets to be Sold

Not one of my current NYU students knows what WPLJ is.

It is true that they come from a generation that has never been without Napster, music piracy, iTunes, iPods and, of course, streaming.

So, they have no horse in the race that an iconic and technically superior radio signal is being sold off to Educational Media Foundation (EMF) to turn into a religious station.

I still can’t believe Mary Berner went there.

Selling WPLJ, all but eviscerating DC, trading stations with Entercom to cut costs.

Sure doesn’t sound like someone who wants to remain in the radio business.

And now, it appears the Cumulus auction is not finished and other markets may soon become available for purchase.

  • Which 2 markets are thought to be next?
  • Is EMF in the equation or are there other value buyers stepping forward?
  • What is the time frame for the next round of Cumulus station sales?
  • Why one of these markets will be a tough call because it is a cash cow that helps revenue but can get them a big payday – weighing the factors.
  • Are they done selling super signals like WPLJ – in other words, was PLJ a one-off?

Read the full article now

Westwood One Bombshell

Since Cumulus, owner of syndicator/network Westwood One went into bankruptcy rumors have surfaced that Westwood One is for sale.

It appears any attempt to sell Westwood One fell short of a decent offer so the company plunders on with an asset some believe they would rather monetize for their lenders by selling.

And yet it appears something major is up with Westwood One.

If not a sale – say to Entercom which would just about kill their stock price if they even tried – then what? 

  • The most likely solution that would leave affiliate stations in a quandary. 
  • A sale – not to the likely buyer Entercom, but to this company that is not on anyone’s radar.
  • Why keeping Westwood One is becoming untenable for Cumulus.
  • Where podcasting fits into the Cumulus Westwood One strategy. 
  • Why a frontal attack by this interested party could terminally drive what’s left of Westwood One’s value down. 

Read the full article now

Entercom’s Real Revenue Revealed

Now we know why David Field is letting analysts carry Entercom’s water on adjusted EBITDA and “assumed” synergies.

The real adjusted numbers belie reality which suggests that Entercom has already begun what could be a long spiral down.

Digging in to the reported numbers, actual performance of Entercom/CBS Radio is headed the wrong way and it suggests that lots of changes are coming or else this merger experiment is as good as over.

The market has been suspicious of the merger from almost day one as the reasons are becoming more apparent.

  • How the massive Entercom salary and expense cutbacks are factoring in to overall revenue using real numbers they reported.
  • Projection of real revenue for 2019 compared to the past few years.
  • How analysts fears about Entercom have come true.
  • The most pressing problem that Entercom must address quickly.
  • Will current levels of station operating expenses be retained or will there be reductions?

Read the full article now

Cumulus Financials Unpacked

Mary Berner is just like the other radio CEOs when it comes to putting lipstick on a pig.

She just does it with more enthusiasm.

The happy talk radio trade press picks up on this combination of carefully selected information and brute optimism without challenge to give Cumulus a pass.

These free passes are based on no specifics, details or quantifiable metrics that a sophisticated public media investor would ever wrap their arms around.

Things are worse there than Berner is letting on.

Revenue problems, EBITDA problems, digital future problems and the evidence is all there for those who know where to look deeper into their Q4 pre-release and investor deck filed in the 8-K.

It turns out to be a lot of half-truths and taking liberty with the numbers.

Here are the real Cumulus numbers unpacked.

  • The real Cumulus revenue figure and how they compare to the adjusted ones Mary Berner is selling.
  • What’s being thrown in to prop Cumulus performance up.
  • It’s right there in the numbers – the specific group of employees who will be taking the brunt of coming expense cuts.
  • What’s the impact of Berner’s podcasting initiative?
  • The expected effects of the sale of WPLJ and watering down major markets on revenue.

Read the full article now.

David Field’s Reboot of Entercom

Have you noticed recently that David Field has muzzled his criticism of CBS Radio and its employees who he acquired through the merger?

Where he seemingly and publicly blamed them for almost everything that went wrong on the assimilation of the two companies, he has now fallen silent.

It’s not an accident.

Entercom is in big trouble missing investors’ expectations, failing to perform up to company estimations and all of this as radio continues to battle declining ad revenue and searching for a solution to the digital puzzle.

It’s not your father’s Entercom anymore.

Or maybe it is – more like founder Joe Field’s company than the grandiose dream of his son, David.

In any case, Field has decided to shake it up and the Entercom that we will see is nothing like the bumbling company that screwed the CBS merger.

  • Will Field give up more control and rely on others to help turn around Entercom?
  • Where’s Weezie – does she keep doing “Where’s Waldo” or does she reemerge and if so, how does she help the reboot?
  • The all-news franchise is in trouble and it was one-third of CBS’s revenue, who comes in to straighten that out?
  • The SAG-AFTRA pissing match – the new David Field.
  • What new initiatives are coming to pick up lagging revenue?
  • The list of what gets rebooted – and what does not.

Read the full article now

The Cox Radio Apollo Acquisition

We know that Cox Media Group is selling off its TV division to the private equity firm Apollo Global Management. 

This includes 13 Cox television stations, a radio cluster in Dayton along with some publishing assets.

No so fast with the rumor that private equity firm Apollo will also roll up the remaining radio stations which are an integral part of TV and publishing.

There are other interested buyers. 

We also know Cox will not solely retain the radio assets so they are on the move, but because Cox is a well-run media company albeit in a declining media industry, there are some breathtaking possibilities beyond the obvious.

  • Some really good buyers don’t have a chance in hell, here are a few of them.
  • Cox is keeping a minority interest so they want a deal their way so the question is what is their way?
  • Why Cox Radio is in such demand when Cumulus is out selling off icons like WPLJ and essentially vacating New York and DC among other places they need to be.
  • What it will all come down to – and what’s fascinating is that price has very little to do with it. Here’s what it will take to win the 61 Cox Radio stations.

Read the full article now

The Next 4 Radio Bankruptcies

A few years ago we predicted the Cumulus and iHeart bankruptcies.

Few believed it then.  Pure speculation, they said.  Can’t be. And the companies denied it up and down until the bitter end.

Now we’re back with 4 more radio bankruptcies and the reasons why.

Obviously when these 4 radio groups file, it will have an adverse effect on the struggling radio industry.

  • Who are these 4 groups?
  • Why will they be forced to seek bankruptcy protection?
  • Which one has the best chance of maybe – just maybe, dodging it – but even then, no guarantees.
  • We’re warning you now, some of the names on this list are shockers.
  • The latest intel on each of the 4 companies and why they are headed down.

Read the full article now

Record Labels To Squeeze Radio Events

Headlines …

  • How record labels plan to disrupt radio’s live event business.
  • The 5 radio groups with the most to lose.
  • What the record labels now want from radio and what they are willing to give in return.
  • The new difficulties of using artists for live radio events.
  • Why, of all broadcasters, SiriusXM could be a surprise live event player.

Read the full article now.

The New Radio Business Model

  • The “new” number of spots per hour.
  • Where expenses will be cut beyond what’s happening today.
  • Where does programmatic buying fit in – and does it fit in?
  • Live and local will be replaced by a new approach that begins with a “P” – this is the replacement.
  • What is reverse digital – it’s coming to radio.

Read the full article now.

Entercom Debt Worries

  • How serious are Entercom’s debt problems?
  • What is behind yesterday’s big Entercom stock selloff?
  • Is it time to be concerned about the future of Entercom.
  • How much time does Entercom have to deal with debt (remember, both iHeart & Cumulus denied bankruptcy up to the end)?
  • What they will do to cut expenses further.

Read the full article now.

Google Targeting Radio

  • How Google has plans to go after broadcast radio.
  • How Google aims to amass audio content without paying for it and profiting from day one.
  • Why Apple, Amazon, Facebook/Instagram are likely to follow Google’s lead.
  • What these tech giants see in radio while radio is flirting with podcasting and digital.
  • How radio can stop Google in their tracks by changing its business model – here’s one to consider.

Read the full article now.

Cumulus Asset Sales

  • Here’s what’s up with Westwood One – plus two buyers who could steal the company.
  • Will Cumulus entertain offers for other WPLJ-type properties now that they’ve all but exited major markets New York & DC?
  • Besides religious broadcaster EMF, who are potential buyers for prime Cumulus assets?
  • The surprising answer to what happens to money made from selling iconic radio stations.
  • The surprising market Cumulus would love to sell off major stations.

Read the full article now.

The 9-year span of listeners that could save radio

  • The sweet spot – the next great group of people who are available now to provide great radio audience growth for the next 12 years.
  • How should a station target a super group this narrow?
  • What is the secret to unlocking their passion – it comes down to one word.
  • Does “narrow targeting” involve inventing entirely new formats or making critical adjustments to existing formats?
  • What are some major do’s and don’ts with which to get started.

Read the full article now.

Entercom’s Event Business in Question

  • The “new look” live events business shaping up under Entercom
  • Puzzling revenue numbers, revamping of what’s a live event
  • New practices and policies created largely by non-CBS people
  • How even Taylor Swift lays an egg for Entercom live events
  • Walking away from money – Entercom’s new strategy

Read the full article now.

The Sale of Westwood One

  • Did Cumulus try to sell Westwood One? Is it still trying?
  • What is Westwood now worth without major New York and DC stations to clear spots?
  • What it is likely to take to buy Westwood One at this point.
  • The best buyer for Westwood.
  • What happens to Westwood One should Cumulus enter a second bankruptcy?

Read the full article now.

Cox Radio

  • Now that the TV stations are sold, why selling part or all of Cox’s Radio division could be very complicated.
  • The kind of prices Cox will be seeking?
  • Who might have the greatest interest in Cox Radio?
  • What happens to Kim Guthrie?

Read the full article now.

Cumulus Without Major Markets

  • The effect of the Cumulus selloff on competitors
  • Will more stations be sold
  • What could make Cumulus giveaway WPLJ
  • The fate of WABC-AM
  • The selloff side effects on Westwood One 

Read the full article now.

The Cumulus Motive for Its $100 Million Selloff

How prophetic was Wednesday’s headline – “Cumulus Starting to Panic”?

Several hours after it was published Cumulus announced a $103.5 million sale of WPLJ-FM, New York, WYAY-FM, Atlanta, WRQX-FM, Washington, KFFG-FM, San Jose, WZAT-FM, Savannah and WXTL-FM, Syracuse – all FM stations for pennies on the dollar to the bottom feeder in radio acquisitions Educational Media Foundation (EMF).

And EMF gets towers or leases that will generate an additional $5-7 million in revenue.

Separately, Cumulus did a swap with Entercom in which Cumulus gets three Indianapolis stations in exchange for Nash-FM in New York (Newark, NJ) and two stations in Springfield, MA.

Cumulus CEO Mary Berner said “These transactions are consistent with our portfolio optimization strategy and both deals are accretive,” as her nose grew.

And Entercom CEO David Field apparently crossed his fingers and toes when he said “We are saddened to part ways with our colleagues in Indianapolis, but know that they will be in great hands.”

Huh?

Great hands?

Cumulus is so desperate it is selling off pieces for scrap to give long suffering lenders recovery value. 

How would Field like to work on the Titanic.

You don’t need to be reminded of what the decision to sell major markets means to a radio company.

And nowhere in all this is their reference to the many jobs lost, the lies told, careers ruined all by a CEO who made her employees believe that it was the previous regime that was toxic.

Cumulus in effect announcing it is weakening itself, selling majors and running from the radio business is just the beginning of the story, here are 7 key ramifications no one dares to mention. 

Read the full article now.

Cumulus Starting to Panic

An entirely new way to run the company.

A different approach to handling employees.

A warning that as Berner begins to sweat, sudden and unusual actions will be taken to preserve her job.

Unthinkable changes just a year ago are now back on the table.

And there’s Mike McVay. 

Read the full article now.

Lew Dickey’s Altered Plan for Radio

We know Lew Dickey’s first acquisition for his new company.

Akazoo, the emerging markets music streaming service that has been profitable for the last 7 plus years and is uniquely positioned to take advantage of “glocalism”, the complex business of appealing to local musical tastes.

And we know he’s rumored to be kicking tires at TuneIn, the struggling radio streaming site that is looking for a buyer. TuneIn would easily eclipse Entercom’s Radio.com and include podcasting and music streaming at more favorable music rates.

So, what about radio?

Is Lew Dickey over it or does he have a plan to buy radio stations?

A lot of things have altered plans in recent weeks with Dickey having what every other radio group wants – a real digital platform.

Where is he on wanting what theyhave – a radio group?

Read the full article now.

What’s Wrong with the Grammys

Here we go again.

Did you watch the Grammys? Did it suck? 

Are you pissed that Arianna Grande did not participate or was she right to join the artists who are saying no to showcase performances?

Wasn’t Lady Gaga great?

Does it matter.

The Grammys are a lightning rod for what is right and wrong in the music/media space.

And every picture tells a story if you don’t mind me borrowing a phrase from an album of the glory days --- they were the glory days, right?

An industry that no longer needs radio airplay and is being attacked by at least one of the streaming music services that helped it turn in another profitable year seems to thrive on disruption. 

Read the full article now.

Connected Cars & Smart Speakers

Read the full article now.

  1. The car radio is still very much available in today’s autos – so why is radio losing car time to mobile content.
  2. Streaming music playlists are cutting into on-air listening – how does radio fight thousands of playlists some with as many as 8 million listeners a day?
  3. Consumers keep paying for satellite radio in record numbers but few Millennials will pay for it – where does this leave free radio.
  4. AM is being taken out of cars – what are the ramifications for thousands of AM stations that are increasingly excluded from the connected car.
  5. Radio is losing share to popular in-home smart speakers – how to gain it back.

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The Deloitte Radio Study

There are some pretty amazing assertions in this year’s Deloitte media study.

Deloitte is one of the big four accounting organizations and the largest professional services network in the world so it’s not nothing when they pool information and publish reports.

Audiences will soon prefer radio over TV.

And how radio can survive by just being “there”.

And we’re not making this stuff up even though it seems Deloitte is way out on a limb.

But the most fascinating and perhaps revealing aspect of this Big Four accounting group’s state of the media has to do with where djs rank among the top ten reasons to listen to radio.

That’s worth unpacking because as it turns out, this finding actually tells a lot about the future of radio.

And also, the most popular thing about radio today that most people even in radio don’t know.

Read the full article now.

The Increasing Threat of SiriusXM

I have a contentious but glorious relationship with one of my readers, a portfolio manager who just loves everything SiriusXM does.

So, he takes me to task and I dish it right back.

Example of his prose about my critical SiriusXM comments: “You keep saying that and they keep putting up numbers unlike your radio shit crowd. And unlike radio, they are pivoting hard and are really good at digital, marketing, a wide breadth of content, sports etc. I might be old..but you are radio and old! :)”

I’m not used to being accused of being a radio apologist so you can see why this is so intriguing.

I mention my friend because he serves as a great introduction to today’s piece on the increasing influence of his favorite media company.

One scenario is they totally disrupt radio and leave it permanently injured.  And then there’s the other – that SiriusXM and all the media companies it is acquiring collapses under its own weight. 

God knows the “love letter” I’m going to get after this story.

Read the full article now.

Entercom’s Manager Problem

At the time of the merger, David Field was so anxious to offload CBS salaries higher than he was paying any of his Entercom employees that he pushed CBS to start doing it even before the merger officially closed.

Remember?

Andre Fernandez and Scott Herman were pressured to keep Field happy and as it turns out tried to talk David out of blowing things up even more interestingly enough acting like the adults in the room.

Field got his way and when he took over, he had no one to stop him.  Nine qualified and highly compensated CBS managers lined up and fired from the get go. 

Field has another big personnel problem but what he’s planning to do now can no longer be blamed on CBS. 

Read the full article now.

The Sale of TuneIn

  1. It appears one or more radio-related companies may be interested in buying TuneIn streaming music service – here are the potential contenders.
  2. The acquisition of TuneIn could instantly turn one of a handful of radio-only companies around on a dime – here’s why.
  3. SiriusXM just now closed on its acquisition of Pandora, a much larger player than TuneIn – now could SiriusXM be a serious bidder for TuneIn?
  4. Entercom took possession of Radio.com in the CBS merger – are they in for TuneIn?
  5. Doomsday scenario – if this radio buyer winds up with TuneIn it could be lights out for Cumulus’ digital hopes and a total disruption of the radio industry – here’s why that’s a real possibility.

Read the full article now.

Cumulus Valuation Using “Clean” Numbers

To be really honest, no one knows what Cumulus is worth.

In fact, the new board of directors doesn’t even know because their CEO is using adjusted accounting figures (as other failing radio groups are doing) so they can’t see whether Cumulus is coming back strong or whether its insufficiencies are being covered up.

The bankruptcy court assigned a value to Cumulus when it emerged earlier last year and that’s it.

When I ask people familiar with Cumulus and with extensive background running radio companies to cut through the window dressing and get down to a fair value for Cumulus something strange happens.

Here are the clean numbers.

Read the full article now.

The Future of Distressed Radio

Nobody is making money in radio.

Unless you accept the new digital reality, radio’s impressive reach and free cash flow stream will no longer be enough to both pay debt and post significant profits.

Radio stations are becoming distressed properties.

That’s why it seems like almost every station is on the market right now with no buyers and fewer lenders.

Is this the time to buy into radio?

Read the full article now.

Cumulus CEO Search

From the beginning of the Mary Berner regime there has been talk about if it could even be possible that a former publishing executive could turn around Cumulus Media.

She had no radio background and her time at Reader’s Digest was marked by two bankruptcies, one that she initiated and one that the board reluctantly refiled after she failed to turn the publishing giant around.

But Berner has lasted long enough to have her employment contract renewed, bonuses paid even with bankruptcy looming and a generous golden parachute agreed upon should she leave the employment of Cumulus.

And that’s the big question – will Berner stay or will she go?

One radio CEO has been IDed at reportedly pitching it and something appears to be up with the board.

Read the full article now.

Entercom on Hold

If one thing best describes Entercom since its merger with CBS Radio, it is shrinkage.

David Field’s promised EBITDA to Wall Street was and is nowhere near $400 million.

It’s hard to deny that CBS Radio is a mere shadow of its former self.

An estimated $60 million in cutbacks with approximately $40 million is coming.

Shrinkage.

This is starting to feel like an episode of Seinfeld.

Except David Field just blinked.

Read the full article now.

iHeart’s Bankruptcy Secret

I get that Bob Pittman has the credibility of a snake oil salesman.

But employees and anyone investing in or doing business with iHeart going forward are in for a big letdown and financial uncertainty.

Yes, the company is coming out of bankruptcy in a few months but as you’re about to read today all the company spin about a new iHeart is not going to happen.

Turns out Bain and iHeart made a big mistake and they are about to pay for it.

You wouldn’t admit this publicly, either, would you?

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            Lew Dickey’s New Non-radio Company

            iHeart’s Suitors

            #1 in Billboard with No Radio Airplay

            The Changing Station Buying/Selling Market

            Beasley’s Financial Troubles

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Lew Dickey just bought a little-known digital company. Now his former radio competitors should be concerned.

They have radio burdened with debt. He just bought a digital streamer that has no debt and has made money from day 1.  They need what he’s having.  Does Dickey need radio?

Read more >>

____________________________________________________________________

Fake Local is about to be replaced by personalized radio

Owners are on board with a new type of cost-cutting with a name (personalized radio) that seems as sacred as The Patriot Act.  What are they hiding?

Read more >>

____________________________________________________________________

The end of bankruptcy, the beginning of uncertainty at iHeart

To hear Bob Pittman tell it, they’ve survived bankruptcy and it is back to business as usual in a few more months.  For a guy who frequently enhances the truth, is he telling it this time?

Read more >>

____________________________________________________________________

#1 in Billboard with no radio airplay

This is a bad precedent that caught the radio industry sleeping at the wheel.  Study the way this unknown artist just recently went to the top of the album 200 without airplay or for that matter actual album sales.  Then don’t let it happen again because the record industry is watching.

 Read more >>

____________________________________________________________________

Inside Music Media contains no advertising, accepts no corporate money or consideration and is beholden only to our subscribers who appreciate it so much that they pay for it.

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Subscribers access all stories here.

“Fake Local” is about to be replaced by “personalized” radio. What’s that?

Today’s topics …

“Fake Local” is about to be replaced by “personalized” radio.  What’s that?

The end of bankruptcy, the beginning of uncertainty at iHeart

#1 in Billboard with NO radio airplay – how is this even possible?

Everything is for sale in radio.  So where are the buyers?

The reason John Malone has to have iHeart.  It’s not for radio

Why Wall Street is hating on Beasley

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The end of bankruptcy, the beginning of uncertainty at iHeart

Today’s topics …

The end of bankruptcy, the beginning of uncertainty at iHeart

#1 in Billboard with NO radio airplay – how is this even possible?

Everything is for sale in radio.  So where are the buyers?

The reason John Malone has to have iHeart.  It’s not for radio

Why Wall Street is hating on Beasley

Lew Dickey’s new company has a change of plans

Subscribers access all stories here.

Try a monthly or annual subscription here.

#1 in Billboard with NO radio airplay – how is this even happening?

Today’s topics …

Everything is for sale in radio. So where are the buyers?

The reason John Malone has to have iHeart.  It’s not for radio

Why Wall Street is hating on Beasley

Lew Dickey’s new company has a change of plans

Liberty wants to add 2 more media mergers to the iHeart takeover

CEOs publicly talk up radio’s future but secretly look to diversify

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Everything is for sale in radio. So where are the buyers?

Today’s topics …

Everything is for sale in radio.  So where are the buyers?

The reason John Malone has to have iHeart.  Its not for the radio

Why Wall Street is hating on Beasley

Lew Dickey’s new company has a change of plans

Liberty wants to add 2 more media mergers to the iHeart takeover

CEOs publicly talk up radio’s future but secretly look to diversify

Subscribers access all stories here.

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The reason John Malone has to have iHeart. It’s not for the radio

Today’s topics …

The reason John Malone has to have iHeart.  It’s not for radio

Why Wall Street is hating on Beasley

Lew Dickey’s new company has a change of plans

Liberty wants to add 2 more media mergers to the iHeart takeover

CEOs publicly talk up radio’s future but secretly look to diversify

Are any radio groups safe?  These 3 are bullet proof

Subscribers access all stories here.

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Why Wall Street is hating on Beasley

Today’s topics …

Lew Dickey’s new company has a change of plans

Liberty wants to add 2 more media mergers to the iHeart takeover

CEOs publicly talk up radio’s future but secretly look to diversify

Are any radio groups safe?  These 3 are bullet proof

Entercom really is in trouble and, yes, David Field could even lose the company

Cumulus is now onboarding new people to fire a large number of existing employees

Subscribers access all stories here.

Try a monthly or annual subscription here.

Lew Dickey’s new company has a change of plans

Today’s topics …

Lew Dickey’s new company has a change in plans

Liberty wants to add 2 more media mergers to the iHeart takeover

CEOs publicly talk up radio’s future but secretly look to diversify

Are any radio groups safe?  These 3 are bullet proof

Entercom really is in trouble and, yes, David Field could even lose the company

Cumulus is now onboarding new people to fire a large number of existing employees

Subscribers access all stories here.

Try a monthly or annual subscription here.

Liberty wants to add 2 more media mergers to the iHeart takeover

Today’s topics …

Liberty wants to add 2 more media mergers ti the iHeart takeover

CEOs publicly talk up radio’s future but secretly look to diversify

Are any radio groups safe?  These 3 are bullet proof

Entercom really is in trouble and, yes, David Field could even lose the company

Cumulus is now onboarding new people to fire a large number of existing employees

While Cumulus was pivoting to digital, Westwood One just got hit with major defections

Subscribers access all stories here.

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CEOs publicly talk up radio’s future but secretly look to diversify

Today’s topics …

CEOs publicly talk up radio’s future but secretly look to diversify

Are any radio groups safe?  These 3 are bullet proof

Entercom really is in trouble and, yes, David Field could even lose the company

Cumulus is now onboarding new people to fire a large number of existing employees

While Cumulus was pivoting to digital, Westwood One just got hit with major defections

The 80’s infusion – is adding more 80’s music working out

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Are any radio groups safe? These 3 are bullet proof

Today’s topics …

Are any radio groups safe? These 3 are bullet proof

Entercom really is in trouble and, yes, David Field could even lose the company

Cumulus Is now onboarding new people to fire a large number of existing employees

While Cumulus was pivoting to digital, Westwood One just got hit with major defections

The 80’s infusion – is adding more 80’s music working out?

Townsquare’s demise – what it means

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Entercom really is in trouble and, yes, David Field could even lose the company

Today’s topics …

Entercom really is in trouble and, yes, David Field could even lose the company

Cumulus is now onboarding new people to fire a large number of existing employees

While Cumulus was pivoting to digital, Westwood One just got hit with major defections

The 80’s Infusion – is adding more 80’s music working out?

Townsquare’s demise – what it means

Liberty Media’s iHeart play

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Cumulus is now onboarding new people to fire a large number of existing employees

Today’s topics …

Cumulus is now onboarding new people to fire a large number of existing employees

While Cumulus was pivoting to digital, Westwood One just got hit with major defections

The 80’s infusion – is adding more 80’s music working out

Townsquare’s demise – what it means

Liberty Media’s iHeart play

Radio predictions for 2019

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While Cumulus was pivoting to digital, Westwood One just got hit with major defections

Today’s topics …

While Cumulus was pivoting to digital, Westwood One just got hit with major defections

First look at how adding more 80’s music is affecting listeners

Townsquare’s Demise – What it means

Liberty Media’s iHeart play

What radio will look like by December

Soft AC “Breeze” projected ratings

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The 80’s Infusion – Is Adding More 80’s Music Working Out

Today’s topics …

The 80’s Infusion – Is Adding More 80’s Music Working Out

Townsquare’s Demise – What It Means

Liberty Media’s iHeart Play

Radio Predictions for 2019

Soft AC “Breeze” Projected Ratings

Entercom News & Sports Downsizing

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Townsquare’s Demise – What It Means

Today’s topics …

Townsquare’s Demise – What It Means

Liberty Media’s iHeart Play

Radio Predictions for 2019

Soft AC “Breeze” Projected Ratings

Entercom News & Sports Downsizing

Alpha Media’s Selloff Plan

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Radio Should Be Very Afraid of Liberty Media

Beasley, Cumulus, Townsquare and even Entercom have the most to lose because Liberty isn’t just looking to takeover iHeart, it’s thinking even bigger.

Read more >>

_________________________________________________________________________

Scary Predictions for 2019

80% came true last year so what’s ahead for a music performance tax, Mary Berner, Lew Dickey, The Breeze, Entercom’s comeback, 3 groups resorting to auctioning stations, podcasting, voice-activated listening and Spotify. 

Read more >>

_________________________________________________________________________

Projected Ratings of Soft AC “Breeze” Format

PDs tracking early meter results show “The Breeze” is killing it.  But unfortunately, Air Supply and friends appear to be killing the wrong thing.

Read more >>

_________________________________________________________________________

Entercom’s Salary Dump

David Field promised Wall Street Entercom would save $110 million in shared expenses after the CBS merger.  As 2019 starts, he’s only half way there.  As revenue declines, this promises to get ugly.

 Read more >>

Inside Music Media contains no advertising, accepts no corporate money or consideration and is beholden only to our subscribers who appreciate it so much that they pay for it.

Radio Predictions for 2019

Today’s topics …

           Radio Predictions for 2019

           Soft AC “Breeze” Projected Ratings

           Alpha Media’s Selloff Plan

           Entercom’s Salary Dump

           Deep Personnel Cuts for 2019

           Cumulus Digital Concerns

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Tom Taylor’s Retirement

Every morning when I awake, the first thing I do is reach for my iPad and scroll to open Tom Taylor Now.

Today is significant because it marks the last day Tom will ply his trade.

Now that he is retiring, I can tell some tales out of school about my friend and former associate.

When we worked together at Inside Radio, Bill Moyes did his yearly research project as usual but this particular year, we asked him to test what would happen if we stopped publishing the printed issue and started delivering news daily by – are you ready – a fax machine?

The results were predictable. 

After all, who would really want to read their radio news on thermal fax paper which was prevalent at the time – before the onset of the Internet.

Tom and I and Steve Butler, Kyle Ruffin and Christine Burke digested the research results and I drove Bill to the airport.

But when I returned to our Cherry Hill, NJ office, Tom was the first person I encountered.

He looked me in the eye with a twinkle and said “we’re going to do it, aren’t we”?

My memory of the moment was to fumble and say something stupid like “why would we risk losing all our subscribers to do a faxed publication” to which I remember Tom repeating “we’re going to do it” almost as if he would have been disappointed if I had said no.

We did it.

He did it, really.

One human dynamo found a way to come up with four pages of news everyday in an era when radio people were for R&Rto be delivered overnight or the other printed trades to arrive.

Our competitors hesitated for years giving Inside Radiothe advantage and some tried to hire Tom away.

This was a rehearsal for radio publications in the Internet era in which Tom had developed all the advantages and he thrived.

Over the past six years, Tom, Robert Unmacht and Kristy Scott published the must-read daily Tom Taylor Now.

Tom blended his curiosity with humor and humility – a great advocate of radio but not blind to radio’s challenges.

He loves radio people and they love him – it’s evident in everything he writes.

Tom was not among the trade press happy talkers who sold their soul for an ad or an interview – the publications that I made fun here in this space.

Respectful of advertisers and grateful, but he didn’t let them influence his reporting in any way.

That’s saying a lot in an industry of spin doctors, promotional experts and eventually powerful consolidated companies.

Tom wanted to be fair and in all his iterations he always succeeded.

Now, Tom is retiring.

You have to keep in mind that it may take only 5-7 minutes to read radio news but it takes all day and sometimes well into the night to gather it. 

Tom is an antiques buff.  He’ll now have time to pursue his other passion and spend more time with his sainted wife, Sharan without whom he could not have devoted such passion to such monumental tasks.

I’ve have had the honor of working with Tom, the horror of having to compete against him and respect for how Tom Taylor has handled a daunting task with grace, professionalism and conviction.

I hate to see him go, but I am grateful to have known him, called him a friend and now get to see his well-earned next act in a life well-lived in an industry so grateful to have felt his reassuring presence.

Comment on this story for publication by scrolling down to “comment” (public) or send your thoughts for my eyes only not for publication.  I value your input, wisdom and opinions and respond to every email that you write to me personally.

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Contact Jerry here

Soft AC “Breeze” Projected Ratings

Today’s topics …

         Soft AC “Breeze” Projected Ratings

         Alpha Media’s Selloff Plan

         Entercom’s Salary Dump

         Deep Personnel Cuts for 2019

         Cumulus Digital Concerns

         Auditioning for Mary Berner’s Job

Subscribers access all stories here.

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Entercom News & Sports Downsizing

Today’s topics …

          Entercom News & Sports Downsizing

          Alpha Media’s Selloff Plan

          Entercom’s Salary Dump

          Deep Personnel Cuts for 2019

          Cumulus Digital Concerns

          Auditioning for Mary Berner’s Job

Subscribers access all stories here.

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Alpha Media’s Selloff Plan

Today’s topics …

Alpha Media’s Selloff Plan

Entercom’s Salary Dump

Deep Personnel Cuts for 2019

Cumulus Digital Concerns

Auditioning for Mary Berner’s Job

iHeart’s Misleading Bankruptcy

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Entercom’s Salary Dump Begins

The unspoken reason why David Field is now pushing full speed ahead with millions in expected personnel firings.

The brutal firing of key WBEB, Philly PD Chuck Knight and why Entercom is willing to risk a ratings collapse to please Field who lives in the market.

Entercom’s new war on CBS employees – the ugly story of a major market CBS programming talent being chopped to save salary.

How low will David Field go to cut program directors’ salaries?   From a source:  a word-for-word revealing account of how little Field expects to pay some major market PDs.

Read more …  

Preview the Deep Personnel Cuts for 2019

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  • The radio group most likely to lead 2019 personnel cuts.
  • Another group most that could seriously reduce its employee costs by a whopping 50%.
  • The one job you don’t want to have in radio because it’s going to get hit the hardest.
  • Which of these groups will not survive an economic downturn: Townsquare, Cumulus, Alpha Media, Entercom or iHeart?  Don’t be so sure you know.  One of them is a shocker.
  • Plans to cut up to $60 million in cost synergies from this radio company that may surprise.

A new subscription also unlocks these full articles …    

The Cumulus Digital Contradiction
Auditioning for Mary Berner's Job
The Cumulus WGN Rumors
iHeart's Bankruptcy Ball
Half of Radio’s Workforce To Be Laid Off
Liberty Media’s Brilliant iHeart Strategy

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The Cumulus Digital Contradiction

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  • How Cumulus is slashing digital even as it is publicly touting it as the key to its turnaround. 
  • We’ve got a list of digital VPs and employees who are leaving – and a big name that hasn’t announced it publicly yet. 
  • How one critical Cumulus market stands to lose $2 million when its Digital VP exits stage left December 31st. 
  • The role of Dave Milner in eradicating digital simultaneously as his boss talks it up.

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Auditioning for Mary Berner's Job
The Cumulus WGN Rumors
iHeart's Bankruptcy Ball
Half of Radio’s Workforce To Be Laid Off
Liberty Media’s Brilliant iHeart Strategy  

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Auditioning for Mary Berner’s Job

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  • The name of a radio exec everybody knows who reportedly has been secretly pitching the Cumulus CEO gig for years – still. 
  • And the over/under that the Cumulus board will hire him.
  • Plus Berner’s new thinking about spot ad revenue that is scaring account execs.
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The Cumulus WGN Rumors
iHeart's Bankruptcy Ball
Half of Radio’s Workforce To Be Laid Off
Liberty Media’s Brilliant iHeart Strategy  
The Fraudulent iHeart Bankruptcy
Berner: Everything Is For Sales

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The Cumulus WGN Rumors

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  • She’s kidding, right? But Mary Berner is not denying the rumor Cumulus is interested in WGN. 
  • What’s really going on with the Cumulus WGN rumors. 
  • What’s just changed at Cumulus that is making the group look like a station builder.
  • What Bob Pittman has to do with the purchase of WGN.
  • Why Chicago and why a station with predominantly older listeners.

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iHeart's Bankruptcy Ball
Half of Radio’s Workforce To Be Laid Off
Liberty Media’s Brilliant iHeart Strategy
The Fraudulent iHeart Bankruptcy
Berner: Everything Is For Sales
Cumulus Blows Up Detroit

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iHeart’s Bankruptcy Ball

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  • The employee housecleaning that follows the end of bankruptcy and how it will likely unfold despite the circus atmosphere surrounding this process.
  • Tuesday’s bankruptcy court confirmation of iHeart’s bankruptcy plan has been postponed at the request of iHeart – what does that mean?
  • Why iHeart’s Pittman can’t just have a serious bankruptcy instead turning it into a promotional event.
  • Is the bankruptcy outcome assured or not in light of recent developments?
  • The one thing that is certain is what iHeart will look like – stations, markets, personnel once bankruptcy is concluded. Take a peek.

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Half of Radio’s Workforce To Be Laid Off
Liberty Media’s Brilliant iHeart Strategy
The Fraudulent iHeart Bankruptcy 
Berner: Everything Is For Sales
Cumulus Blows Up Detroit
The Death of Live & Local

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Half of Radio’s Workforce To Be Laid Off

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  • There have been layoffs for over a decade, why is the worst yet to come now? 
  • The time period over which a whopping 50% workforce reduction will take place industry-wide. 
  • Which operators are least likely to resort to halving their existing staff? 
  • Will it apply to markets 75 and smaller?
  • Beyond dropping spot revenue, what are the things that are forcing owners to cut half of their employees? 
  • And the big question, what will radio look and sound like once their cost synergies have been enacted.

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Liberty Media’s Brilliant iHeart Strategy
The Fraudulent iHeart Bankruptcy
Berner: Everything Is For Sales
Cumulus Blows Up Detroit
The Death of Live & Local
The Threat of SiriusXM
Bankrupt iHeart’s $80 Million in Bonuses

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Liberty Media’s Brilliant iHeart Strategy

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  • How Liberty Media’s John Malone has a lock on the iHeart bankruptcy not Bob Pittman and Bain.
  • Why an aging satellite company SiriusXM wants to own free radio that comes with its own aging problems.
  • But Liberty is not willing to pay more than $1 billion for iHeart -- how it plans to steal the company for pennies.
  • When Liberty got control of Sirius they went it alone without Mel Karmazin, remember?  If they could live without a master media operator like Karmazin, what happens to Pittman?  Turns out it’s complicated.
  • Okay, let’s just blurt this out – why does a smart guy like Malone want increasingly irrelevant media companies. Is it just low prices or does he know something other moguls don’t know. 

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The Fraudulent iHeart Bankruptcy
Berner: Everything Is For Sales
Cumulus Blows Up Detroit
The Death of Live & Local
The Threat of SiriusXM
Bankrupt iHeart’s $80 Million in Bonuses
Brutal Entercom Firing

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Berner: Everything is for Sale

CEO Mary Berner was in San Francisco last week meeting with employees and management.

The market is reportedly trending down 13% in the fourth quarter.

Dave Milner, the major market VP who is usually by her side on these visits was not with her.

Instead what followed according to employees who were there and talked on the condition of anonymity because they fear for their jobs was almost an acceptance on the part of Berner that anything could happen in the future.

This is in marked contrast to the public Mary Berner who speaks with the intensity of a motivational speaker as she assures and reassures employees that the future of Cumulus is secure.

The facts are closing in on Berner.

Just Friday Cumulus stock, which is outrageously high priced at $11, was being shorted by investors – 40,000 trades were conducted that day on a stock that usually trades only 13,000 shares on average.

A second bankruptcy is apparently baked in so that is probably not the reason investors are betting against Cumulus.

Berner’s admissions to some San Francisco employees suddenly took on new meaning because they were scary and revealing.

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Cumulus Blows Up Detroit

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  1. Why Cumulus is willing to shoot its billing in the foot to save a salary.
  2. How the manager who exceeded Mary Berner’s expectations with the number one billing in the market wound up “re-tirefired”.
  3. Who the cheap frontrunner replacement reportedly being considered is and why employees derogatorily refer to him as “pee pants” reportedly because he’s so nervous.
  4. “Panic at the Frisco” – More intrigue in the Bay Area.
  5. How Berner intends to implement the Entercom (Bain) school of management.

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The Death of Live & Local

Tuesday 11 Hubbard firings in Chicago.

Yesterday another 11 in St. Louis.

Hear me out.

If Hubbard put out a news release that they had hired 22 MORE people instead of firing them, it would be seen as a positive sign of growth and stability.

To not see the mass firing of employees before the holidays can easily be seen for what it is.

Desperation.

But Hubbard is not alone.

New intelligence that I will share with you this morning indicates that radio groups are giving up on the concept of live and local and although they’ve been chipping away at it for years, something major has happened now to accelerate the process.

Read more >>

The Threat of SiriusXM

  • Radio’s nightmare from 25 years ago has come true – satellite radio is the future of traditional broadcasting.
  • What about digital where radio efforts are virtually non-existent – is it advantage SiriusXM?
  • Why 2019 will be the end of live and local terrestrial radio.
  • But SiriusXM has some dirty secrets that they don’t want its radio competitors to know.
  • How does a satellite service that doesn’t compete with radio for advertising and doesn’t offer its programming for free be the future of the radio industry?

Read more >>

The Next Radio Audience

  • The last Baby Boomer has moved past the 25-54 demographic so why are there so many stations doubling down on efforts to reach them?
  • Demographers reveal radio’s new target audience — one that is worth pursuing for a long time to come.
  • A warning about programming to Millennials and why radio can’t program to an entire generation.
  • Why this new “sweet spot” for radio could give birth to 6 or more innovative new formats that can drive new listening for the first time.
  • Surprising revelations about alt-rock and The Breeze (flanker adult contemporary format) — do they hit radio’s new desired demographic target?

Read more >>

Bankrupt iHeart’s $80 Million in Bonuses

iHeart is being pillaged even before it exits bankruptcy.

This is the story of Bob Pittman and 100 junior executives running off with the spoils to the tune of $82 million or more in future bonuses (not counting what was already awarded).

Publicly, Pittman is acquiring companies as if when iHeart emerges from bankruptcy current ownership will be around to manage the whole thing.

Privately, Pittman is planning an exit and the company is going to be sold but the real damage will be to the radio industry that remains.

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            Cumulus Closer to a 2nd Bankruptcy

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Brutal Entercom Firing

I get that things are bad in radio right now.

Employees treated like they are less than human while their bosses get all the benefits and respect that, by their performance, they don’t earn.

We get a lot of reports about mistreatment, toxic workplaces and abuse of power.

But the one you’ll read today is as bad as it gets and it’s from Entercom.

This harrowing treatment may be the new normal for today’s radio industry.

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            iHeart’s Troubling Bankruptcy Board

            Cumulus Closer to a 2nd Bankruptcy

            Dickey to Strike In 3 Weeks

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Pittman & Bressler’s Removal From iHeart

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            iHeart’s Troubling Post-Bankruptcy Board

            Cumulus Closer to a 2nd Bankruptcy

            Dickey to Strike In 3 Weeks

            iHeart’s Secret Buyer

            $45 Million in Entercom Cutbacks Coming

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Efficacy of iHeart’s New “Breeze” Format

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            Dickey to Strike In 3 Weeks

            iHeart’s Secret Buyer

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            The Alpha Bankruptcy

            Why Investors Keep Buying Entercom

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iHeart’s Troubling Post-Bankruptcy Board

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            Dickey to Strike In 3 Weeks

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            $45 Million in Entercom Cutbacks Coming

            The Alpha Bankruptcy

            Why Investors Keep Buying Entercom

            Apple/iHeart Investment Rumors

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Cumulus Closer to a 2nd Bankruptcy

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            iHeart’s Secret Buyer

            $45 Million in Entercom Cutbacks Coming

            The Alpha Bankruptcy

            Why Investors Keep Buying Entercom

            Apple/iHeart Investment Rumors

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Dickey To Strike In 3 Weeks

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  • What Lew Dickey’s new company is buying and you can take this to the bank.
  • The part Cumulus plays in all this
  • This is Lew’s first acquisition – what comes second?

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            iHeart’s Secret Buyer

            $45 Million in Entercom Cutbacks Coming

            The Alpha Bankruptcy

            Why Investors Keep Buying Entercom

            Apple/iHeart Investment Rumors

            Market Manager Sues Cumulus

            Alleged Sex Harassment/Disability Issues at Entercom

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YouTube Is the New Radio

Radio is certainly having its trouble attracting new audiences and sustaining advertisers.

Satellite radio, as we mentioned recently, looks better on paper than it does in reality.

An expensive paid subscription service that provides less music discovery than, say, Spotify, is never going to gain traction with Millennials and the Gen Z youth that follow.

Network TV long ago lost its luster with young people who now define TV with the words “Netflix” or “Hulu”.

Times have changed and in the midst of that change is a major reordering of media priorities that cannot be ignored.

  • YouTube is the new radio – This is not sudden.  It’s been happening for many years now although you’d have to be watching teenagers to see the power of YouTube developing.  If you have children – teenagers – then you know YouTube is as potent an instrument as television was when it came on the scene.  But the fact that a video app can also be replacing radio takes a little further understanding.
  • A replacement for talk radio?
  • Pirate radio on YouTube
  • YouTube as a radio with no video
  • YouTube “stars” 
  • Where does this leave the future of radio when radio doesn’t have a competitive model for IP delivered audio?

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iHeart’s Secret Buyer

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            The Silent Alpha Media Bankruptcy

            Investors Love/Hate With Entercom

            Will Apple Invest In iHeart?

            The SiriusXM/Pandora Mistake

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Another $45 Million in Entercom Cutbacks Coming

Summary

  • Revenue down 4% again, stock tanks to $6.85 – how CBS employees will pay with their jobs.
  • The only things that are working at Entercom were started by CBS – here’s the proof.
  • There is already a three-stage plan to start the cost savings – how it is spread out and when.
  • Things are so bad Entercom threatens to double down on the $110 million in cost synergies already promised.

Read more

The Alpha Bankruptcy

It appears that Alpha is headed for the junk heap.

Larry Wilson is out – his plan to grow a live and local radio company ran into the reality that he could never take Alpha public with a market increasingly disinterested in radio.

Yet there is a fascinating set of circumstances that could augur an outcome where the leading lender and the company employees could emerge better off than their founder. 

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            Why Investors Keep Buying Entercom

            Apple/iHeart Rumors

            Fired Market Manager Sues Cumulus

            Sexual Harassment Allegations At Entercom

            Entercom’s Operational Problems

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Why Investors Keep Buying Entercom

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            Fired Market Manager Sues Cumulus

            Sexual Harassment Allegations At Entercom

            Entercom’s Operational Problems

            The Coming SiriusXM Meltdown

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Apple/iHeart Rumors

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            Radio Music Performance Fee Surprise

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Market Manager Stands Up Against Cumulus

INSIDE …

  1. If Cumulus employees don’t like Bob Walker and Dave Milner, they’re going to like them less after they read what happened to this Cumulus market manager.
  2. She’s suing and it’s ugly – details.
  3. Awarded, never written up, willing to take a pay cut but something happened where this market manager drew the line.
  4. Alleged verbal abuse so bad she wound up with PTSD – you be the judge.
  5. How this case against Cumulus is being built as employees are learning how to stand up to toxic workplace culture.
  6. The one thing you can never do at Cumulus not matter how good you are and still keep your job.
  7. How the names Lew and John Dickey and Gary Pizzati fit into all of this.

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Alleged Sexual Harassment & Disability Issues At Entercom

INSIDE …

  • How can Entercom afford to fire a $2 million biller when they are losing $25 million a quarter?
  • One who allegedly worked 16 hours many days and ran promotions because their Philly station was understaffed.
  • Details of the heart issues, stress and nervous breakdown that followed – how she pleaded for help and was denied.
  • The Entercom conference call that went wrong when two sales execs allegedly thought the phone connection with this employee had ended and what they proceeded to say about her behind her back not knowing she was still on the line. 
  • The reason for denying an alleged $27,000 bonus claim.
  • The way Entercom fired her immediately after a short disability extension.

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Entercom’s Emerging Problems

About $1.20 in additional losses and Entercom makes it to the $4 stock range.

That would be a catastrophic fall from $16 thanks to a CBS merger that shareholders didn’t like from the word go.

But with expected third quarter losses due to be made public soon, Entercom has so many problems that sooner or later everyone will see its real value or lack of it.

For Entercom to deliver on David Field’s merger promises, he would have to greatly outperform a radio industry that is also experiencing declining revenue.

To be fair this company is still in decent shape but another year like 2018 and Entercom will be in serious trouble.

Their emerging problems are major ones – cannot be ignored.

Wait until you hear about how their much-vaunted sports operation is being received in the sports world and some of the issues Field is trying to outrun.

He can work off this list.

Read the full article now.

SiriusXM Preparing For a Big Meltdown

What kind of b.s. is SiriusXM peddling these days?

They talk about the future like they have one, but satellite radio is ready for its big meltdown based on metrics, generational changes and the one new competitor they can’t even see coming after them.

I’ve got the weaknesses they are trying to cover up for you.

And you’ll be the first to know who is going to knock satellite radio off.

No, it isn’t terrestrial radio.  Come on.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. There’s trouble ahead with paid subscriptions – the kind SiriusXM relies on for most of its revenue.  Here’s what kind of trouble they’d rather not talk about.
  2. Former SiriusXM CEO Mel Karmazin threatened to stop selling ads altogether.  Here’s why he said it and why they still can’t sell ads very successfully.
  3. The SiriusXM/Pandora merger – this is spooking Wall Street.  Seriously.  It’s seen as a drag on their stock.  Here’s why.
  4. The real value of SiriusXM is a relative secret, but Liberty Media boss John Malone knows what it is and is betting the future on something that I’ll bet you don’t even know. I didn’t – until now.
  5. That expected Liberty/Sirius takeover of iHeart from bankruptcy looks great on paper, but here’s why it is a horror show in reality.

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Dropping Entercom

A few days ago a major lender became the next to the last firm to stop coverage on Entercom.

Wells Fargo remains, but their former analyst Marci Ryvicker lost her job recently and some feel because she overstated Entercom’s upside.

David Field stubbornly refuses to acknowledge that he has blown the CBS merger integration and covers up critical problems that could turn Entercom into bankruptcy babies like Cumulus or iHeart.

As of yesterday, Entercom is now only $2.24 away from being a $4 stock (down from $16).

Now he’s about to make it worse.

Read the full article now.

The Hype Over Podcasting

What’s the big deal about podcasting?

It doesn’t make significant money.

Certainly not enough to make up for mounting radio revenue losses.

Podcasting actually hurts radio station billing.

These are facts.

So why are Bob Pittman, Mary Berner, Ginny Morris, David Field and others betting on podcasting?

Fate of CBS Radio Employees in 2019

DIG DEEPER …

  • Is Entercom finally done ridding itself of CBS employees?
  • What about benefits and salaries?
  • The unsafest job by far for a CBS “leftover” in the year ahead.
  • Year two of the CBS formats all-news and sports under Entercom.
  • CBS female employees under David Field in 2019.

Read the full article now.

Top Sellers Exiting Cumulus

There are stunning new numbers on the extent of the talent drain at Cumulus.

And, like Entercom that has in essence purged CBS market managers and programming talent from their company, Cumulus is doing the same thing with the same results.

The employees they think they don’t need, they are laying off and the ones they can’t afford to lose are leaving – and the evidence is convincing.

Mary Berner did this exact same thing when she bankrupted Reader’s Digest and perhaps you don’t know how that worked out for her.

She was fired (or left) and Reader’s Digest eventually entered a second bankruptcy.

Employees want to know the Reader’s Digest strategy as they fear for their future and want to get a read on what’s going to happen next -- should they stay or go?

Read the full article now.

Losing FM on Smartphones

When Jeff Smulyan throws in the towel on his NextRadio smartphone FM project, you know the radio industry is calling Dr. Kevorkian.

No one has been more adamant and perhaps even too optimistic about unlocking smartphones to become ready FM radios than Smulyan.

And in the end, his efforts were thwarted by a small handful of incompetent radio CEOs that can somehow find the money to pay for other non-consequential things they want.

I’m thinking of $55 million to buy an unproven podcasting company, wasteful “advertiser” cruises in the south of France, an investment in the cannabis magazine High Times and pissing away millions on Nielsen. 

The repercussions for a radio industry that is publicly showing such disregard for activating the FM chips in radio will be great.

Some of the trouble starts immediately.

Read the full article now.

Pizzati Raiding Cumulus

On August 1, 2016 Mary Berner called trusted Lew Dickey loyalist and EVP Gary Pizzati into her office and asked him point blank “How do you want to go out?”

He had a three-year $1.5 million no cut contract and asked for a lump sum and contract termination.

Berner refused instead opting to honor the deal to keep him from rejoining Dickey so she benched Pizzati until the end of 2017 when he left.

Then Pizzati’s non-solicit kicked in which prevents him from hiring Cumulus employees during that period.

Now it’s payback time.

Read the full article now.

Entercom Investors Panic

Just when you worried that David Field couldn’t find anyone to replace Wells Fargo’s Marci Ryvicker to carry Entercom’s water over their failed CBS merger integration, another sucker steps up.

Ryvicker lost her gig in a very public way on the eve of the recent NAB Radio Show where she was to be a headliner.  There is no way to know whether her college friend David Field muddied her view of Entercom.

She’s now in the entertainment industry’s version of Siberia so to speak as the managing director of Wolfe Research, a company that covers oil and gas, the trucking industry – not radio, or TV, or digital, her specialty.

A lot of effort is going into covering up the fact that Entercom is ready to crash.

But it’s the changes that haven’t been implemented yet that are of real concern.

Read the full article now.

Change of Plans for Lew Dickey

Lew Dickey has wanted to buy Cumulus ever since he was removed in a bloodless coup by board chairman Jeff Marcus several years ago.

That was then.

In the meantime, Dickey has secured the money it would take for the current board (a group of lenders not operators) to seriously consider his takeover bid.

But something has gone very wrong.

Read the full article now.

Making Sense of the Entercom Mess

2nd quarter numbers that don’t add up.
 
Irrational exuberance for seemingly no reason that drove the stock up and down within 24 hours.
 
Promises about the 3rd quarter and an amazing prediction by David Field about the future of the CBS/Entercom merger.
 
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The Entercom Programming Cuts

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            New Playlists From Listeners' DNA

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            Stations & Studios Are About to Change

            iHeart, Townsquare, Beasley, Cumulus in 2019

            Entercom's Gutting of Jerry Lee's MoreFM  

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New Playlists From Listeners’ DNA

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            Entercom Hired Bain -- Here's Their Advice

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            Entercom's Gutting of Jerry Lee's MoreFM

            Alpha's Surprise Exit

            Startling Revised Purchase Price of Cumulus

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Entercom Hired Bain — Here’s Their Advice

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            Entercom's Gutting of Jerry Lee's MoreFM

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            A New Warning About Entercom  

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Stations & Studios Are About to Change

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iHeart, Townsquare, Bealsey, Cumulus in 2019

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            Streaming is Now 75% of All Music Revenue     

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Entercom’s Gutting of Jerry Lee’s MoreFM

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Alpha’s Surprise Exit

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Startling Revised Purchase Price of Cumulus

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A New Warning About Entercom

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Nielsen’s New Way to Prevent Cutbacks & Cancellations

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            Entercom Without Marci

            How Dickey Will Spend His $300 Million “Blank Check”

            The Uncertain Future of Cumulus

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Streaming is 75% of All Music Revenue

  • Troubling new numbers that indicate a consumer preference for streaming music and a decline in radio as a source of music.
  • Metric based conclusions that radio is morphing into a new role in exposing music to audiences.
  • How record labels now fear losing control of how their music gets played on voice activated smart speakers.
  • Where does all of this leave SiriusXM that has just tendered a $3.5 billion offer to buy all of pioneer streaming site Pandora.
  • Streaming nightmare for record labels:  How Spotify threatens to disrupt music distribution.

Read more …

Cumulus Expands Cuts

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Voice Activated Listening & Peak Screen

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  • Details on the two opportunities for radio to reignite its reason for existing.
  • The truth about radio listening via Amazon Echo and other smart speakers.
  • Millennials have peaked on staring at their screens – the findings.
  • How radio is missing out on content creation for voice activated listening.
  • Crisis ahead:  who controls the algorithm to decide what music is played when consumers ask Alexa.

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SiriusXM’s Pandora Strategy

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  • Why every radio company wants to be SiriusXM – unthinkable just a few years ago.
  • The thinking behind buying the rest of Pandora outright.
  • The potential sales opportunities SiriusXM can build to drain more revenue from terrestrial radio.
  • The chances SiriusXM’s owner, Liberty, will still buy iHeart.
  • Why the cost of buying a radio station or group just went down with Liberty’s purchase of Pandora.
  • Has the future of satellite radio now changed among younger demos.

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Entercom Without Marci

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  • What does this mean for David Field and Entercom.
  • Why the most powerful Wall Street analyst and Entercom cheerleader was relieved of her duties.
  • And why just days before her high profile appearance at this week’s NAB Radio Show.
  • Now no major lender is left to cover the industry – what does that look like for the future of radio.
  • How losing Ryvicker is almost as important as losing Weezie – maybe more.

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The Only Way Podcasting Can Save Radio

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  • How Cumulus & iHeart are going about embracing podcasting the wrong way.
  • How their game plan comes up short to add more revenue.
  • The one way a radio station can do podcasting and grow a revenue stream every three months guaranteed.
  • Separate sales teams, just one or none?
  • How the Pittman & Berner plans could backfire on radio revenue.

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The Uncertain Future of Cumulus

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  1. What if Lew Dickey takes a pass on buying Cumulus?  How do lenders cash out then?
  2. What changed in the past 2 months that could affect Malone’s iHeart takeover and a Dickey bid for Cumulus.
  3. How employees will pay with their jobs if these two takeovers don’t happen.
  4. Details and timeline of the fire sale that is coming.
  5. The changes that will be forced on Cumulus without fresh money from an outside bidder.
  6. How long before a Cumulus selloff.
  7. The big cost cutting ahead.

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Dickey Steals Lori Lewis From Cumulus

INSIDE …

  • Why Lew Dickey hired radio’s top social media expert away from Cumulus.
  • Why now.
  • How he plans to use her expertise.
  • The other Cumulus employees who also want to join Lew.
  • What happens to Berner’s “toxic workplace”.
  • The rehearsal for what is to come.

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iHeart’s $55 Million Podcasting Gamble

Cumulus & iHeart are first to bet radio’s future on an unproven medium…

  • Why bankrupt iHeart is buying a $55 million podcast network
  • How podcasting will kill spot sales
  • The sudden interest in podcasting to replace lost radio revenue
  • The airline industry’s warning to radio about embracing podcasting
  • Why radio is redirecting from digital and social

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Entercom’s Nagging CBS Problem

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  1. Mary Berner feel good tactics are coming to Entercom – here’s a sampling.
  2. The most pissed off CBS employees working at Entercom – and why.
  3. Is it possible for Entercom to undo parts of the merger?
  4. The reason why CBS employees are not assimilating well into Entercom.
  5. How they plan to handle widespread morale problems on the CBS side.

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Radio Revenue Tanking

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  1. How iHeart, Cumulus & Townsquare are putting themselves in extreme financial trouble.
  2. Group owners demanding top dollar – for trade, not cash!
  3. Relaxed advertiser credit standards – how low some radio groups are now willing to go.
  4. The new normal for getting top ad rates – and there’s nothing normal about it.
  5. Townsquare’s mind-blowing barter deals.
  6. How TS explains their loose credit policies in their own words.

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CBS, Entercom, iHeart, Cumulus, Nike

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  • The CBS Merger Fix – What Entercom is going to do now to fix their botched CBS merger assimilation.
  • iHeart’s Bankruptcy Bluff – Why nothing seems to be urgent about coming to an agreement to emerge from bankruptcy.
  • What Cumulus Employees Want – One group of employees actually faced down CEO Mary Berner with this request.  She denied it.
  • Nike, Kaepernick & Radio – How radio used to ignite the passions of P1s – the way Nike just did.

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Dickey’s First Acquisition

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  • The timetable for Dickey’s first acquisitions.
  • What’s the surprise first purchase out of left field.
  • The other acquisitions that Dickey’s New Modern Media is planning.
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Entercom Debt Woes

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  • How debt is suddenly squeezing Entercom.
  • The 2 programming issues that worry lenders and investors the most.
  • What happens if Entercom’s quarterly $7 million losses continue.
  • The lone analyst who is not buying Entercom profitability predictions and why.
  • A look at the Entercom plan to fix the botched integration of CBS Radio.
  • Emergency spare cash is almost tapped out – now what?

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Pizzati Hired, Dickey Hovers

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  • How Pizzati’s hiring previews Lew Dickey’s return.
  • Pizzati’s new C-level job, responsibilities.
  • The possibility of recruitment due to future expansion.
  • What’s next with Pizzati in place and an acquisition coming in 60 days.
  • Why competitors – even iHeart deep in bankruptcy – are panicking over digital.

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The Cumulus Trade Cover-up

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  • How trade put on the books as cash will be used to cover-up expected big losses in the third-quarter.
  • How that actually works -- legal but deceptive.
  • The latest Cumulus revenue pacing numbers based on their own metrics with only one month left in the third quarter.
  • The cover-up revealed – even board members may be fooled by this disguise.
  • The Cumulus markets leading the race to the bottom.
  • The most endangered market managers.

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Cumulus Bankruptcy #2

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  • The reasons financial people expect Cumulus to file for a second bankruptcy along with what will trigger it.
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  • The list of costs that should be going down after emerging from bankruptcy that are actually going up.
  • Why Cumulus is suddenly losing key people at the worst time possible.
  • The prognosis for Westwood One.

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5 Questions for the New Cumulus Board

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  • The 5 major questions that the new Cumulus board needs Mary Berner to honestly answer according to analysts and financial people.
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  • 11 hours of board questions and concerns boiled down to these indicators of a turnaround or a failure.
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  • Troubling company financial indicators that are rarely discussed in public.
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Lew Dickey’s Return

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  • A timetable you can take to the bank – the specific month all of this goes down.
  • What happened to his takeover bid for the failing Cumulus.
  • What Dickey’s first acquisitions will be from these sellers – either in part or whole.
  • The large group that is also being considered.
  • The plan to prevent a repeat of Cumulus 1.0.
  • First look at Dickey’s new management team.

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The Cumulus Lori Lewis Breakup

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  • How a company touting a digital revolution let radio’s acknowledged best social media expert quit?
  • The role “flipping” may have played in her departure.
  • The rumored Mary Berner Hit List – 2 of the alleged targets are gone already – what it means for the others.
  • Money walking out the door – the latest Cumulus top-biller and Key Account Manager also quit Berner.  How that went down.
  • The Cumulus employee who was just fired after commenting on a post by a former Dickey confidant – you have to see this, the post, the comment that ends ugly.
  • Little known details of jealousy and demands of loyalty that may further impact the bottom line that even the board of directors doesn’t know about.

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Entercom’s Toxic Workplace Coverup

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Liberty’s iHeart Takeover

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Cumulus Asset Sales

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Entercom Adopts Cumulus Policies

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Cumulus Future Plans Leaked

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  1. Future RIFs – Berner has repeatedly denied saving money through personnel reductions but now we know how much she actually saved – one time or ongoing?
  2. Selling assets – Is Berner ready to start selling off stations to keep Cumulus afloat?
  3. Money to fix and maintain stations – how Cumulus is planning to handle that going forward.   
  4. DC land sale – Something’s up with the troubled $75 million sale of land near Bethesda that keeps getting delayed.
  5. Podcasting to offset declining local radio?  Wait until you see their plans.
  6. Digital – The surprising approach to a category that Cumulus is betting its future on. 

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Entercom to Slash Commissions

David Field loves the iHeart system of cutting commissions for top sales people.

And, yes, that’s what it has come down to.

Entercom badly needs to get revenue back up after its disastrous merger with CBS Radio and yet what he’s beginning to do is likely to have the opposite effect.

If you want to see what poor morale gets your sales department, look no further than Cumulus that lost many of its best sellers when the company sapped them from selling with corporate red tape and unnecessary procedures.

This trick that Field is going to pull – you’ll see the details in a moment – is his dream compensation strategy because iHeart does it and anything iHeart does, Field seems to want to do.

And second, because he will make more money and the sellers will make less.

Field is not a warm and fuzzy guy.  He doesn’t connect with employees because he makes all the money and they get nickel and dimed to death.

This plan being installed at some Entercom stations right now is the future for the entire merged company as well as dangerous temptation for other groups to follow.

Read the full article here

Newstips

Market Managers in Peril at Cumulus, iHeart

INSIDE …

  • Which market managers will be more at risk – the ones at Cumulus or iHeart.
  • Huge cutbacks have been leaked for iHeart employee RIFs – take a look.  Here’s what will trigger them.
  • The new market manager-lite setup coming to iHeart and Cumulus.
  • And it’s not just these two groups – here’s a radio company that is likely to ask their market managers for hometown discounts. 
  • This begs the question if market managers are about to take a big hit, is there a well-paying job in radio that is relatively safe?  Yes – this is the one.

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Cumulus’ Surging Stock Price

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  • How does a just out of bankruptcy radio company with suspended stock worth only a few pennies start trading again at over $20 a share -- $17.70 as of closing yesterday.
  • Cumulus stock is worth more than the merged Entercom and CBS Radio.
  • Cumulus outperforming Entercom?
  • Is this a sign of a successful  “Hail Mary” from Berner?
  • What does the stock market know about the future of Cumulus that everyone seems to be missing?
  • The critical indicators to watch.

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More Entercom Cutbacks

  • Entercom can’t deliver promised cost savings. 
  • 7 Incremental fixed expenses are going up. 
  • Meaning that David Field’s $110 million promise is way too low. 
  • What is Entercom going to do to make good on merger efficiencies it promised lenders?
  • New cuts to CBS stations, Entercom stations or both?
  • Down to one last option.

Read the full article now

Entercom Name Change

  • A name change to double down on radio.
  • A way to stop the unfavorable comparisons with CBS.
  • Rumblings from sellers, buyers and competitors too loud to ignore.
  • The reported leading choice to replace the name “Entercom”.
  • More consumer-oriented.
  • Reportedly inspired by iHeart.

Read the full article now

That 11-Hour Cumulus Board Meeting

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  • WTF?  What was so urgent that it took a virtually unprecedented marathon board meeting to unpack?
  • Their biggest concern -- it’s not what most people think.
  • First read on their feelings about CEO Mary Berner.
  • With big losses to be reported this week, how long are they giving Berner to turn things around.
  • How important is “toxic work culture” to the board.

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The Coming Breakup of Alpha Media

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  1. Why the future of Alpha is no longer assured.
  2. An honest look at the many problems in selling the company that made one strategic mistake after another.
  3. Who is likely to pick the bones of the radio group that once had everything going for it – and how long will it take to liquidate.
  4. But wait, before the stations can be sold off – there is a glitch that could blow up and make things even worse.
  5. What Alpha employees can expect.

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iHeart’s Bankruptcy Promotion

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  1. Why Bob Pittman is handling the bankruptcy like a radio promotion but the “second caller” doesn’t win and the new owner has already been identified.
  2. The main reason – and there is a big one – that Bob Pittman is dragging this thing out.
  3. Why you should keep an eye on this potential bidder.
  4. The surprise ending soon-to-be-burned iHeart lenders want.
  5. The toll this drawn out bankruptcy is already taking on iHeart stations and employees – ratings for this major format are beginning to erode from neglect.
  6. If you want to get past all the circus optics and get to the new owner, here’s who will come in and take iHeart away.

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How Entercom Made a 7% Loss Into a 20% Stock Price Gain

Radio CEOs are just like politicians.

They don’t let facts get in the way.

So yesterday, David Field showed us all what he was doing at Ivy League schools while he should have been learning the radio business.

Field took a whopping 8% decline in revenue and turned it into a 20% stock price gain.

Here’s the stunt David Field pulled off that employees, investors and lenders are going to pay for big time.

Read the full article here

Univision’s 71 Radio Stations

There are rumors that Cumulus is getting ready to buy some or all of Univision’s radio stations.

But Cumulus can’t buy a copy machine right now and Univision is just as dysfunctional as Cumulus.

Here’s why everyone is looking in the wrong place.

READ MORE …

David Field’s 3 Broken Promises

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            Bonneville’s Back – Or Is It?

            Cumulus Reboot – Strange Things You Didn’t Know

            The Sale of Westwood One

            Alpha Media After Larry Wilson

            Entercom/USTN Deal Gone Bad - What Really Happened

            Cumulus & Univision Together

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Bonneville’s Back – Or Is It?

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            Cumulus Reboot – Strange Things You Didn’t Know

            The Sale of Westwood One

            Alpha Media After Larry Wilson

            Entercom/USTN Deal Gone Bad - What Really Happened

            Cumulus & Univision Together

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Cumulus Reboot — Strange Things You Didn’t Know

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  1. Potential conflicts of interest with Mike McVay.
  2. The truth about that new stock Cumulus just issued.
  3. Westwood One has been turning in profits quarter after quarter, so why is Cumulus now acting to separate the two companies.
  4. The rumor that Cumulus is a buyer – well, is it?
  5. The untold story of Dave Milner and Bob Walker.
  6. How is the relationship going between Mary Berner and her new board representing lenders who have traded equity for debt.
  7. The over/under on a second Cumulus bankruptcy as incredible as it may seem.

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Alpha Media After Larry Wilson

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            Entercom/USTN Deal Gone Bad - What Really Happened

            Cumulus & Univision Together

            Panic At Cumulus

            Beasley Blowing It

            Who Will Buy Cox Radio

            iHeart’s Silver Lake Takeover Bid

            Less FM For Entercom

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Entercom/USTN Deal Gone Bad – What Really Happened

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            Cumulus & Univision Together

            Panic At Cumulus

            Beasley Blowing It

            Who Will Buy Cox Radio

            iHeart’s Silver Lake Takeover Bid

            Less FM For Entercom

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Cumulus & Univision Together

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            Panic At Cumulus

            Beasley Blowing It

            Who Will Buy Cox Radio

            iHeart’s Silver Lake Takeover Bid

            Less FM For Entercom

            iHeart, Entercom & Cumulus

            Lew Dickey's Next Venture Heating Up

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Panic at Cumulus

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            Beasley Blowing It

            Who Will Buy Cox Radio

            iHeart’s Silver Lake Takeover Bid

            Less FM For Entercom

            iHeart, Entercom & Cumulus

            Lew Dickey's Next Venture Heating Up

            Voice Activated Radio Listening on Smart Speakers

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Beasley Blowing It

Inside 

  • Suddenly, their growth plan is in jeopardy.  The serious ramifications. 
  • Can they stop the race to the bottom stock price decline that THEY caused because of bad strategic planning?  
  • How David Field snookered Caroline Beasley. 
  • Future acquisition plans – what now? 
  • Why Beasley is hanging around without any prospect of attaining scale. 
  • Is Beasley a SELL?

Recent Stories

            Who Will Buy Cox Radio
            The likely buyer is the most unlikely buyer

            iHeart’s Silver Lake Takeover Bid
            Another suspicious offer Bain is not accepting 

            Less FM for Entercom
            Repeating how they killed the CBS merger

            iHeart, Entercom & Cumulus
            Which one is the next Toys “R” Us? 

            Lew Dickey’s Cumulus Takeover Bid Update
            When, how & chances of success

            Cumulus Troubles
            Now add the new board to their problems   

            Entercom’s Dire Future
            A bombshell announcement is coming

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Who Will Buy Cox Radio

Summary

  • With Cox Media Group announcing the sale of its TV assets, there is no longer any synergistic reason to keep radio.
  • Which radio groups or investor is most motivated to make an offer to buy some or all of the Cox radio properties.
  • Why this is the worst time for Cox radio to be in play for groups that desperately need their stations more than ever.

Cox has no reason to keep its 60 plus radio outlets when it sells its TV stations as the company announced it would do yesterday.

Either a sale or a merger, but a sale is most likely.

Perhaps to the dreaded Sinclair or to Tribune to make it Sinclair-proof going forward.

Cox radio stations are highly desirable because unlike other radio groups, Cox knows how to super monetize them.  They hire outstanding people and their stations are well managed.

There are a number of radio groups that would like to cherry pick the Cox radio roster and one potential stealth buyer who could buy the entire radio group.

Because even purchasing Cox radio does not make another iHeart or Entercom for an existing radio group but the companies nibbling at some Cox stations are looking to grow more than dominate.

And look what happened when Beasley bought back WXTU-FM, Philadelphia at very high multiples.

Their stock tanked because they will have to issue more stock and dilute current shareholder’s value. Since Monday Beasley stock has dropped from the $9 range to the $7 range.  Does that leave Beasley out of the Cox radio sweepstakes?

Nevertheless, there is a surprising group of suitors who will find the money if they can pry some Cox stations away. 

Read more 

iHeart’s Silver Lake Takeover Bid

  • Why iHeart has gotten 2 takeover bids and apparently rejected both.
  • The main reason Liberty pulled its $1.1 billion initial offer for 40% of iHeart.
  • What is suspicious about Silver Lake’s recent and lesser bid.

It shouldn’t come as a surprise that the company that ran like a circus with CEO Bob Pittman selling snake oil should find itself in a circus-like bankruptcy.

A second company has come forward to bid on iHeart.

Private equity firm Silver Lake is offering $500 million to its largest creditor groups (Franklin Mutual Advisors and Pacific Investment Management) that could go toward making lenders who will be taking a haircut more whole.

But as with the previous Liberty Media takeover bid, iHeart is not acting.

Liberty has withdrawn its $1.1 billion offer for a 40% stake in the company for reasons that are both strategic and concerning.

Why so many bids and none of them being seriously considered?

Read more 

Less FM For Entercom

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            iHeart, Entercom & Cumulus Which one is the next Toys “R” Us?

            Lew Dickey's Takeover Bid Update When, how & will he succeed?

            Cumulus Troubles Now, add the new board to their problems.

            Entercom’s Dire Future – Eye-popping revenue slide coming.

            iHeart Bankruptcy – 2 bidders, so why aren’t they taking any offers?

            Smart Speakers & Radio Truth about Alexa and radio usage at home.

            Ramifications of 8 FM Stations Per Market – Scary unintended consequences.

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iHeart, Entercom & Cumulus

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  • Why is it so difficult for radio’s three biggest groups to start regaining audience and revenue again?
  • iHeart’s biggest strategic mistake.
  • How Entercom keeps losing revenue with all those great CBS stations onboard.
  • Why Cumulus is obsessed with controlling the narrative instead of growing revenue share.
  • How lenders are prepared to turn radio’s best assets into Toys “R” Us.

A new subscription also unlocks these full articles …

            Lew Dickey's Takeover Bid Update

            Cumulus Troubles

            Entercom’s Dire Future

            iHeart Bankruptcy

            Smart Speakers & Radio

            Ramifications of 8 FM Stations Per Market

            Entercom’s Projected CBS Merger Cutbacks

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Lew Dickey’s Next Venture Heating Up

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  • Details on what is Lew going to do with that $207 million blank check that expires in November.
  • Why Dickey is raising even more money beyond what it would take to buy Cumulus back.
  • 3 radio groups from which Dickey could buy stations.
  • First look at his radical new plan and where radio fits into it.
  • We pinpoint the month when Dickey is going to make that offer to buy Cumulus.

A new subscription also unlocks these full articles …

            Cumulus Troubles

            Entercom’s Dire Future

            iHeart Bankruptcy

            Smart Speakers & Radio

            Ramifications of 8 FM Stations Per Market

            Entercom’s Projected CBS Merger Cutbacks

            Cox – Seller or Buyer?

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Cumulus Troubles

  • 3rdquarter ad revenue pacing revealed
  • The July 25th Town Hall
  • The new Cumulus board
  • Those market manager surveys
  • Layoffs

Read the full article now.

Entercom in Worse Shape Than Originally Thought

  • Revenue – why is it continuing to nose dive.
  • How long before an Entercom turnaround.
  • Trouble ahead at their former CBS all-news stations.
  • New danger for 24 major market sports outlets.
  • No ad revenue growth means more cutbacks – whose next and when.
  • An Entercom bankruptcy?  Is that even possible.  What financial people say. 

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iHeart Bankruptcy Leaks

INSIDE …

  • Liberty or Silver Lake – which one is going to make a bid for iHeart.
  • What about all those leaks to the news media about interest in buying iHeart – who’s the source?
  • The major victory for iHeart in bankruptcy court that is going unnoticed.
  • What’s in all this for Bob Pittman.
  • When to expect the serious bidders to make their move.

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Voice Activated Radio Listening on Smart Speakers

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  • The real number of radio listeners who now access their favorite station through smart speakers.
  • Which smart speaker is becoming the most popular – new data shows forget what you think, everything just changed.
  • The unseen dangers of embracing “Alexa” too soon.
  • Radio’s future on smart speakers – not what everyone is betting on now.
  • How radio stations can prepare for smart speaker access other than just put their station stream on in-home devices.

A new subscription also unlocks these full articles …

            The Fear of 8 FM Stations Per Market

            Entercom’s CBS Synergies

            Cox – Seller or Buyer?

            iHeart’s New Buyer

            Beasley’s $250 Million Acquisition Fund

            iHeart’s Threat To Buy More Stations

            CBS Sales Rebellion At Entercom

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The Fear of 8 FM Stations Per Market

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  • Which groups have the most to gain if ownership rules are eased.
  • The unintended consequences in key markets if ownership limits are expanded.
  • The growing list of radio groups lining up in opposition to owning more stations than currently allowed.  And why!
  • The scary new meaning of monopoly if this legislation gets passed.
  • How easing ownership limits could kill some radio groups – say, Entercom to name a big one.

A new subscription also unlocks these full articles …

            Entercom’s CBS Synergies

            Cox – Seller or Buyer?

            iHeart’s New Buyer

            Beasley’s $250 Million Acquisition Fund

            iHeart’s Threat To Buy More Stations

            CBS Sales Rebellion At Entercom

            First Cumulus Report Card After Bankruptcy

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Entercom’s CBS Synergies

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  • How CBS news shakeup is about to get bigger.
  • How much of a pay cut is coming for surviving CBS employees.
  • CBS sports franchises.
  • The CBS format likely to get hurt the most from coming cutbacks.
  • What CBS key exec left the building last Friday.

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            Cox – Seller or Buyer?

            iHeart’s New Buyer

            Beasley’s $250 Million Acquisition Fund

            iHeart’s Threat To Buy More Stations

            CBS Sales Rebellion At Entercom

            First Cumulus Report Card After Bankruptcy

            The Scripps Spinoffs

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Cox Radio – Seller or Buyer?

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  • The Cox radio markets that could be available – 4, possibly 5.
  • Which group will pay big multiples to get Cox stations.
  • The markets where Cox could also be a buyer. 
  • Cox’s new strategy of “convergence” explained.

A new subscription also unlocks these full articles …

            iHeart’s New Buyer

            Beasley’s $250 Million Acquisition Fund

            iHeart’s Threat To Buy More Stations

            CBS Sales Rebellion At Entercom

            First Cumulus Report Card After Bankruptcy

            The Scripps Spinoffs

            The Entercom Exodus

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iHeart’s New Buyer, Layoffs, the Rise of SiriusXM

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  1. Information leaked over the Fourth that there is a second bidder interested in taking over iHeartMedia – which one would be the better owner?
  2. iHeart would emerge from bankruptcy with $10 billion less debt – is it enough or will there be more layoffs to come?
  3. The parts that will likely be sold off to pay down debt even further no matter who comes away with iHeart.
  4. And one bidder would keep selling until iHeart’s debt was de-levered – which one is that?
  5. The rise of SiriusXM – how it fits into Liberty’s plans to remake iHeart programming.

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Beasley’s $250 Million Acquisition Fund

  • Why Beasley filed with the SEC to raise $250 million at this late date.
  • Public speculation about iHeart spinning off stations to Beasley.
  • Alpha, Townsquare and Scripps/Milwaukee – which are now potential Beasley acquisition targets.
  • How Beasley will be impacted by iHeart’s threat to buy more stations not sell if ownership limits are eased.

Read the full article now    

iHeart’s Threat to Buy More Stations

  • Why iHeart, the biggest consolidator, is now strongly against easing ownership rules.
  • How owning more stations will sit with Liberty, their buyer in waiting.
  • The real reason iHeart is threatening competitors if the NAB-backed deregulation legislation is passed.
  • How iHeart’s threat to get even bigger might affect Entercom, Beasley, Cumulus and other groups looking to grow.
  • Will more stations be good for iHeart employees?

Read the full article now    

CBS Sales Rebellion At Entercom

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  • Why CBS sellers are stewing over the latest Entercom order to get billing up.
  • And they can’t believe it’s being crammed by Weezie Kramer.
  • Panic in Philly – if things aren’t fixed by this date – the entire company may go down.
  • Will there be more resignations ahead in sales.
  • The safest Entercom executive – virtually bulletproof. You’ll be surprised.                                           

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The Eroding Value of Radio

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  • The most significant thing about that Scripps-Griffin sale in Tulsa a few days ago that everyone missed.
  • Buyers market or sellers market?
  • Will relaxation of cross ownership rules impact radio station sales? 
  • How desperate are sellers getting – here’s one that will leave you scratching your head. 
  • What’s a decent multiple today – is anyone getting it?                                            

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First Cumulus Report Card After Bankruptcy

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  1. What’s working and what’s still not working post-bankruptcy.
  2. Will there be a demand for cost synergies?
  3. The first meeting of the new board.
  4. How long is the new board prepared to wait for a turnaround.
  5. First look at pacing now that Mary Berner has regained full control.                                           

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The Scripps Spinoffs

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  • Finally, a spinoff in Tulsa but which group is closing in on the rest of Scripps?
  • The reported lead bidder is a serial cost cutter.
  • What everyone wants to know – did Scripps get 5 times cash flow for their stations (very few others can).
  • The big fish reportedly chasing the Milwaukee cluster.                                                

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The Entercom Exodus

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  • Why CBS executives are now quitting David Field after he wiped out more than 10 CBS market managers and countless programmers and talent.
  • The real story of Chris Oliviero’s surprise exit not the varnished version in the happy talk radio trade press.
  • How Oliviero’s departure could put the nail in Entercom’s coffin – seriously.
  • Startling revelation of the one CBS exec Entercom can’t afford to lose next –in spite of the salary savings benefit.
  • The reason the few ex-CBS employees David Field wants to keep don’t want to work at Entercom any longer. 
  • The new CBS “you can’t fire me, I quit” mentality taking hold at Entercom.

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The iHeart Takeover

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  • A hack attack on iHeart’s sale price.
  • A warning about the huge number one bidder would cut if they take over.
  • Employee nightmare:  highest synergies in the history of radio to make an iHeart takeover work. 
  • The real reason Liberty just officially walked on their $1.1 billion takeover bid.
  • Surprise -- Who is next?

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NewsTips

Entercom’s Secret New Startup

  • Revealed:  Behind the scenes efforts to create an entirely new business that Entercom’s competitors don’t see coming.
  • What damage would it inflict in Entercom markets.
  • What happens to Entercom if this big deal turns out to be a dud.
  • The likely name of Entercom’s new startup.  You won’t believe their choice of a name.
  • All the details of what this new venture will do (their words, their document) and how it will hurt competitors in their markets.

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Cumulus Non-Essential Station Selloff

What the market is learning about Mary Berner is that she could make victims of the Titanic believe there was an upside to drowning.

No matter how she says it – promises, slogans, new logos – her fate and the fate of Cumulus will come down to a second bankruptcy and ending the long decline in revenue that lumbers on quarter after quarter.

It is likely that Cumulus will be the target of a takeover at some point now that it is out of bankruptcy. When it was mired in Chapter 11, Cumulus argued and received permission from the court to bar outside bids while they were trying to get their house in order.

The one thing that would make a takeover less likely – a hostile takeover, that is – is if they got their debt down and revenue up.

So in spite of the happy talk about the future of the company, Mary Berner is going to have to show in real terms that her management team that started the decline leading to bankruptcy is capable of stopping it on a dime.

Your guess is as good as anyone’s.

But assets will have to be sold or a second bankruptcy initiated that brings a slew of additional problems or else Cumulus 2.0 will be dead on arrival by next year at this time.

The painful process of selling assets will shock but here are the options on the table.

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Entercom Getting into the Unwired Network Business

  • Hey, it’s cheaper than buying Westwood One.
  • What David Field has in mind by going full frontal against iHeart.
  • Is Entercom’s new venture a rep firm in drag?
  • How Entercom’s 2 traffic networks come into play.

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Townsquare Merger

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  • How can a small market radio group like Townsquare that can’t find a buyer pull off a merger?
  • The unlikely buyer who looks like the likely merger partner.
  • How urgent is this?

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Major Pivot Coming For Cumulus

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  • What’s the biggest change in the way Cumulus will be doing business under its new owners and board.
  • Who will be getting more authority – here’s the list.
  • What’s the plan to stop the bleeding with Cumulus pacing down again – this time $8 million for the third quarter.
  • More interference or less – early indications of which way they are moving.
  • How cash and trade will be handled now that they are out of bankruptcy.

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            4 New Entercom Cutbacks

            The Timeline For the New Cumulus

            Entercom To Negotiate Pay Cuts

            Downsizing iHeart

            Cumulus Management Reorganization

            Alpha’s Financial Problems

            Saving Townsquare           

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4 New Entercom Cutbacks

Joe Field finally pumped up Entercom stock Wednesday getting it back to $7.  But yesterday, it fell apart again into the $6 range.

Investors lost $100 million in share value since the CBS merger was announced.

Revenue down 7% that translates into a $28 million loss.

EBITDA cut in half.

Today, 4 new Entercom cutbacks toward keeping David Field’s promise of $110 million in merger synergies detailed and revealed in advance.

Luckily, none of them apply to David Field.

BUT … competitors are taking notes.

Real time quote from one of our subscribers who also happens to be an Entercom executive:  “The insights and honesty this industry needs”.

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The New Cumulus Has 1 Year or Less

INSIDE …

  • Can Mary Berner do something different than what didn’t work the first 3 years (with the same people)?
  • Misleading financial claims – how much is Cumulus losing from people intimately familiar with how the company operates.
  • Panic management – a sample of how it will affect one poor market manager next week and more after that.
  • Increased interference – this is how they plan to go about it.
  • The future of remnants and trade.
  • Mission accomplished, right?  Berner killed off Lew Dickey’s takeover bid, right?

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Entercom to Negotiate Pay Cuts

INSIDE …

  • Details on the big time pay cuts Entercom will be cramming on employees.
  • Here’s how it will work – sit down and stay away from sharp objects.
  • And who is going to get clipped.
  • It’s bad enough that Entercom doesn’t have a large representation of women in executive positions – here’s how they are going to handle their female compensation vs. well-paid women CBS managers.
  • David Field has already botched talent pay negotiations so if you’re talent, this is how far your CEO is willing to go to negotiate a pay cut even if he damages ratings and his brand. 

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Downsizing iHeart

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  1. Townsquare and other radio groups are waiting to buy iHeart stations, do they know something we don’t?
  2. Piercing the silence of iHeart’s bankruptcy – what are they hiding with the court’s permission?
  3. What if Liberty withdraws its takeover bid – where does that leave everyday operations of iHeart?
  4. Post-bankruptcy iHeart cost-saving synergies now on the table.
  5. Business as usual or business unusual when they emerge.

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Saving Townsquare

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  • Will the recent sale of their live events division stop the bleeding?
  • Is Townsquare closing in on acquiring some iHeart stations as it is promising publicly?
  • The bankruptcy watch – when does time run out.
  • The one thing that could fix everything if they have the cujones.

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Dismantling of CBS Radio (Phase II)

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  • 10 key CBS employees fired – is David Field done yet?
  • BUT, raising eyebrows by who they just promoted while firing more qualified managers. 
  • Faux promotions.
  • Hiding CBS firings – how Entercom is trying to fool the public while continuing its war on CBS managers.
  • Why has Weezie Kramer turned a blind eye toward so many of her CBS comrades.
  • Lawsuits? 
  • What shareholders know that the public doesn’t that is driving them to sell Entercom.

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The Real Cumulus Financials

WHAT YOU WILL READ …

  1. Cumulus employees out their CEO on how her spin is being used to impress the soon to be installed new board. 
  2. Direct quotes on how Berner is manipulating the revenue numbers to make large losses look better.
  3. 3 markets that are killing Cumulus revenue – expect shakeups.
  4. True pacing figures for the present quarter direct from Cumulus but without the Berner spin.
  5. Things are going to change very soon and here’s what it will mean for the new Cumulus.

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Entercom — $4 Stock by the End of the Year

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  1. Here’s the math – proof positive that Entercom is on its way to $4 a share – or less by year’s end.
  2. How much Entercom shareholders lost as of last week due to the CBS merger.
  3. The amount of value that has been destroyed in just 3 months of Entercom at the helm.
  4. The chance Entercom could find itself in a bankruptcy situation.
  5. Why previously bullish analysts are running for the exit now.
  6. EBITDA is down 50% in the first quarter alone, revenue off 7.5% – here’s where Entercom is with 6 weeks left in the second quarter.

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What’s Holding Up Liberty’s Takeover of iHeart

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  1. Liberty is the only bidder with real money on the table to buy iHeart, what’s holding up a deal.
  2. The strength of Liberty’s interest in buying iHeart at this point.
  3. Why Liberty doesn’t want to pull a “David Field”. 
  4. Is Liberty’s $1.1 billion offer for 40% negotiable. 
  5. What if there is no Liberty deal – where does that leave iHeart after bankruptcy.

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Townsquare Adrift

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  1. How investors are now looking at Townsquare’s future.
  2. With virtually no options to sell, how will Townsquare now operate.
  3. They’ve been acting like the company is off the market – is that true?
  4. Something is fishy with expenses at Townsquare – here’s what’s scaring investors and lenders.
  5. Three radio groups that could be acquired ahead of Townsquare – in order of availability making Townsquare’s exit options almost impossible.

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Entercom’s Real Problems

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  1. You know a merger is in trouble when you do this – what radio’s money people say Entercom is doing that doesn’t bode well.
  2. Not U.S. Traffic, not 6 format flips – what’s wrong with Entercom/CBS that it is losing money already.
  3. David Field is still blaming the CBS stations – the detrimental effect it is having on revenue.
  4. Will the merger pay off by mid-2019 when Entercom will have operated the CBS stations for one full year.
  5. Heads could roll – some could be shockers.
  6. What Entercom is now saying about cost synergies last promised at $110 million.

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Cumulus Lenders Blindsided

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  1. Sources close to Cumulus say lenders expecting a new beginning when bankruptcy ends in June are in for a rude awakening – here’s why.
  2. Amazing as it may seem, how even the bankruptcy judge is reportedly not aware of the rapidly declining EBITDA problem.
  3. The evidence as to why a second bankruptcy will be necessary even if a new owner takes over.
  4. The status of the Lew Dickey hostile takeover bid as of last week.
  5. The one scenario under which Mary Berner can save her job and keep the company – it comes down to this.

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$72 Million More in iHeart Bankruptcy Bonuses

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  1. Over 700 bonuses in a scheme to mislead the bankruptcy court.
  2. Which iHeart employees are among the lucky 700.
  3. Cumulus just got away with the same thing – what are iHeart’s chance of getting a bankruptcy court to go along with their ruse.
  4. iHeart is a company that hasn’t give raises in many, many years – here’s how they changed their tune in a court document.
  5. What happens to the lenders, unsecured bondholders, vendors and others who are facing large losses in bankruptcy.

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Shakeup at SiriusXM, Pandora

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  1. How Liberty Media’s ambition to takeover iHeart is driving synergistic cost savings ahead of any merger.
  2. Big cuts at Pandora in which Liberty has a sizeable ownership investment.
  3. Something is up with SiriusXM ad sales, big changes.
  4. Enticing new ways Liberty could use Katz, Premiere, Pandora and SiriusXM together against traditional radio groups.
  5. How if Liberty follows through Westwood One and Entercom’s new audio network are all but toast.

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CBS Merger Meltdown

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  1. Entercom’s quarterly revenue is scaring the stock market and Entercom employees.
  2. David Field blames U.S. Traffic Network for their revenue problems – is he right?
  3. Now will Field unleash the nuclear option he has threatened in the past?
  4. What’s behind Entercom shunning CBS minds and opting to go with a not-ready-for-primetime group of Field cronies.
  5. A $4 Entercom stock was predicted a month ago, will that happen and wreck both CBS stations and Entercom?
  6. How CBS Radio employees are going to pay for Entercom’s mistakes.

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Cumulus Backs Off Turnaround Promise

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  1. The surprise doom and gloom scenario Mary Berner’s CFO is now offering after initially assuring a reasonable turnaround.
  2. Just how bad is the latest Cumulus financial outlook.
  3. How did the court ignore these draconian predictions and approve the Berner Plan anyway and why unsecured creditors have returned to court to object.
  4. What’s real and what isn’t with Cumulus revenue – here are the confidential pacing’s as of last Friday.
  5. What happens to Lew Dickey’s takeover attempt?  His “blank check” loan expires if no Letter of Intent is signed by mid-November – then what?

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Entercom’s Equity Investment in US Traffic Network

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  1. Why David Field just took a position in USTN instead of buying the whole thing – how much did he buy.
  2. Is buying all of USTN still on the table for Entercom.
  3. Field has complained that USTN killed its revenue in the previous quarter, here’s how Entercom renegotiated the deal originally done by CBS pre-merger.
  4. How stable is USTN’s future.
  5. Westwood One or some other syndicator – Entercom needs one, will they buy one.

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Westwood One Headwinds

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  1. Westwood One has been turning in profits quarter after quarter, so why is there so much concern for its future?
  2. Why Westwood ads cleared on Cumulus stations are killing their revenue.
  3. The small but impressive competitor already eating into Westwood One revenue.
  4. All radio companies now realize any future growth will depend on digital – what Westwood One’s digital plan looks like.
  5. Red flag:  24/7 formats.

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iHeart Employee Crackdown

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  1. Disturbing rules restricting personal behavior – here’s a sampling, all true.
  2. Tons of rules – even on how and when to dispose of birthday balloons (you can’t make this stuff up).
  3. Lamps, work stations, how to behave – new rules for these things and more.
  4. We break into the iHeartMedia Design Guide and share.
  5. Why and how iHeart employees are pushing back and calling management “dumb bastards”.

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The Cumulus Bankruptcy Victory

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  1. A painful reckoning is coming at the end of the second quarter.
  2. The real EBITDA (and value of the company) is … (no more “adjusted” numbers).
  3. The new value of Cumulus and how much is debt after bankruptcy– don’t even try to guess.  You’re wrong.
  4. Berner’s next surprising idea to raise much needed cash.
  5. The lenders got most of the equity but they are in ill-humor – here’s why.
  6. What their quick emergence from bankruptcy means for any takeover bidders.

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Total Traffic & Katz

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  1. The future of Katz rep firm under a new owner like Liberty Media.
  2. Two currently unthinkable options for Katz suddenly are on the table.
  3. The fate of Total Traffic under a new owner like Liberty.
  4. Liberty has already said it would sell Clear Channel Outdoor, but what would be their plans to sell radio stations.
  5. How Liberty could drop billions and still wind up with virtually no debt – what experts think.

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Cumulus Bankruptcy Ruling

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  1. Mary Berner says Cumulus will emerge from bankruptcy at the end of May – what does she know that everyone else doesn’t.
  2. Their unsecured creditors must sign off but they have been resistant – here’s the surprising thing they did just a few days ago to complicate matters more.
  3. Cumulus is offering these resistant bondholders double what iHeart is offering their unsecured creditors – why aren’t they biting and what specifically do they want.
  4. How two reported takeover bids are affecting an end to this bankruptcy.
  5. Cumulus employees want to know what’s going to happen to them when bankruptcy finally ends – here are the two most likely outcomes

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Alpha Pandemonium

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  1. Alpha Media’s continuing battle to keep the company due to debt problems.
  2. How founder Larry Wilson poisoned the well for other radio groups, many of them also in financial trouble today.
  3. Alpha’s tower debacle – now that story can be told.
  4. Could Wilson just walk away from the company if it gets any worse.
  5. Alpha’s biggest lender is running out of patience – here are the options.

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The Spot Overload Crisis

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  1. Compelling evidence that radio is unnecessarily driving even loyal listeners away.
  2. Let’s start with Beasley – you won’t believe what one of their Greater Media  stations was clocked at for spot overload recently.
  3. Which group has well exceeded 30 units per hour – and counting. 
  4. How sales starved groups are using trade to pump up revenue – and deceive their own investors.
  5. Pressure from Facebook and digital competitors is causing radio to take any ad at any price – here’s the percentage of how much digital is bleeding off the local radio spend.
  6. How radio is alarmingly following the magazine industry’s ad practices.
  7. A list of solutions – yes, there are ways to begin to put a stop to spot  excesses and raise local revenue even while being pressured by digitally-minded local agencies.  Some damn good alternatives.

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Total Traffic, USTN Confrontation

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  1. A major shakeup this morning at United States Traffic Network (USTN).
  2. Behind the scenes ownership changes and what they mean.
  3. How uncertain client relationships now pose a bigger threat to the two main radio traffic providers.
  4. Will Total Traffic be retained or spun off after iHeart emerges from bankruptcy.
  5. How radio groups are using traffic services to bust unions and cut local salary costs.
  6. The outlook for radio traffic revenue – still robust or reflecting declining local sales trends.

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How Lew Dickey Will Buy Back Cumulus

Mary Berner says there’s no way Lew Dickey is returning to run Cumulus.

Jeff Warshaw is reportedly already talking spin-offs to buyers who think Connoisseur can steal Cumulus from lenders for pennies on the dollar.

And then there’s Lew Dickey, the founder and CEO ousted in a bloodless coup by the chairman of the board more than two years ago who wants back.

Which one is full of crap?

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  1. For the first time – the Dickey takeover plan.
  2. The timing of the takeover bid.
  3. The biggest thing Lew Dickey has going for him and what’s working against him.
  4. The clueless lenders and bondholders are in for this rude awakening that can totally disrupt the outcome.
  5. The best thinking on when Cumulus can get out of bankruptcy and back to business.
  6. Whether current management is making any progress winning over bondholders who are refusing to sign on to their second operating plan.

The answers start here.

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Entercom’s $110 Million in Merger Cutbacks

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Millions in Vanishing Revenue at Cumulus

INSIDE …

  • Putting aside all the spin, what’s the truth about Cumulus revenue – here’s the final first quarter numbers and current pacing. 
  • The one Cumulus top exec who is not spinning performance statistics so if this guy is worried, be worried. 
  • What’s the one tell-tale sign a radio company is headed into the toilet – guess what, it just showed up at Cumulus.
  • The absolutely wrong thing to do when the majority of your market managers are not able to turn things around – Cumulus did it a few days ago. 

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Connoisseur’s Play for Cumulus

We know that there are at least two bidders looking to takeover Cumulus when it emerges from bankruptcy – or even before if the judge allows outside bidders.

Lew Dickey is one, the founder of the company ousted by Board Chairman Jeff Marcus after Dickey had it out with Marcus over allegedly undermining his ability to run the company.

And now there is Jeff Warshaw, the CEO of Connoisseur Version 2.  Warshaw sold 37 stations in 9 markets to Cumulus for $242 million in 2000 as the original Connoisseur.

Mary Berner continues to spin that she is guaranteed to return to run the debt-free version of Cumulus when they emerge from bankruptcy and lenders and bondholders are stinging from the haircuts they had to take.

  • Warshaw is looking to steal Cumulus from lenders – Connoisseur is in a bit of a financial tight spot itself selling off its Buckley Hartford stations and most recently three stations in New Jersey to Townsquare for $17 million including one of Connoisseur’s most profitable ones, an FM in Trenton.  Approximately 50% of Connoisseur’s acquisitions account for debt of some kind.  That’s why Warshaw may not be just opting for a chance to buy Cumulus but may need it for Connoisseur to survive.
  • How stealing Cumulus buys Jeff Warshaw another day
  • How much of Cumulus would Warshaw keep
  • Who do the lenders want running Cumulus
  • What happens if Cumulus falls into a second bankruptcy
  • Will there be a bidding war for Cumulus 

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Urban One’s Financial Condition

Al Liggins and Cathy Hughes have managed to do the impossible over the years – avoid bankruptcy.

But what kind of shape is a boutique black-targeted media company like Urban One really in?

On one hand, they have seen a lot of competitors fall on hard times not the least of which is the number one group, iHeartMedia with their 850 stations.

And Cumulus with 90 markets, the majority of which are not and have not been making their numbers even before they filed for bankruptcy.

Yet, Urban One is still afloat albeit in uncertain times.

Their employees very much care about whether they can remain whole and avoid the uncertainties of bankruptcy.

Of course, their banks and lenders care.

But so do other radio groups who might covet the major markets they are in if they have to sell properties to stay afloat.

So, what’s Urban One’s financial condition?  

  • They diversified and placed a bet on help from non-radio businesses – As of now, Urban One (formerly Radio One) is reportedly deriving approximately half of its income from sources other than radio station revenue.  That is highly unusual among radio companies, but it was a strategy that Liggins and Hughes personally felt they had to pursue. 
  • What Urban One is doing to as a hedge against increasing debt that other groups may have to do, too

  • The TV One acquisition – accretive or too risky

  • The current biggest threat to Urban One’s future 
  • Can Urban One avoid bankruptcy in a year when 2 of the 3 biggest radio groups could not 

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iHeart & Cumulus Revelations

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            Jeff Warshaw & Cumulus

            SiriusXM Changes

            Glut of Stations for Sale

            Entercom’s Financial Troubles

            Liberty’s Takeover Plan for iHeart

            Connoisseur, Alpha & Townsquare

            Mary Berner’s Job Security

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Jeff Warshaw & Cumulus

Connoisseur CEO Jeff Warshaw is sure acting funny lately.

He has sold off some major assets recently – the Buckley stations he bought in Hartford and the moneymaking WPST-FM, Trenton and two insignificant AM’s near the Jersey Shore for $17 million.

That sale was curious enough because no matter how crunched a radio company is today with debt and cash flow problems, they rarely sell the stations that are producing lifeblood cash flow for them.

That’s the problem Larry Wilson has at Alpha.  He wants to sell the marginal stuff and buyers want the cash producers.

But Warshaw is selling cash flow, a startling revelation unless you believe he has another play ready to go.

From the intel we’re gathering, it now appears Connoisseur wants to make a run at Cumulus. 

  • Warshaw reportedly wants to pull a Lew Dickey – Remember back when Dickey made a hostile takeover of Citadel after it had become virtually debt free?  At the time Dickey’s Cumulus was in financial hot water itself so the only way he could survive was to grow – to buy another radio group free of debt and bury the considerable Cumulus debt in it. Warshaw’s got debt problems of his own right now which might be why he is willing to sell positive cash flow assets to stay afloat. 
  • How spinoffs would be handled

  • What Connoisseur would do with unwanted markets 
  • Why is a relatively small and mediocre company like Connoisseur trying to take over Cumulus 
  • How Warshaw puts Connoisseur at risk by making this hostile takeover try 
  • Warshaw’s takeover bid – by the numbers

  • How does a Warshaw takeover affect Lew Dickey’s take back of Cumulus 
  • What kind of financial shape is Cumulus really in to be getting potentially two offers

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SiriusXM Changes

While John Malone is waiting for the synergies that will come from owning iHeart, SiriusXM, Live Nation and Pandora, SiriusXM appears to be in for lots of changes ahead of any successful merger.

SiriusXM is run by Jim Meyer currently.

During the year ahead while Malone’s Liberty Media tries to takeover iHeart in bankruptcy, Meyer will direct SiriusXM that may have an expanded role once a merger is completed.

For now, there is plenty of change for the future of SiriusXM.  

  • No new Sirius radios are being manufactured or being installed– They are considered the inferior technology to the one XM subscribers have so Ford, Chrysler and Mercedes-Benz vehicles are getting SiriusXM receivers which are actually XM radios. They are considered far superior to the Sirius system and have greater flexibility for change when needed.  There will be no replacement for existing Sirius radios.  John Malone is rich but he’s not going to spring for that.
  • Strategy for dealing with resistant Millennials who won’t subscribe to satellite radio
  • Top management shakeup by the end of the year
  • Ad revenue vs. the subscription model
  • What former CEO Mel Karmazin threatened to do to shake up the revenue stream and why Mel is turning out to be right. 

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Glut of Stations for Sale

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  1. Six times cash flow is a nice number for owners to sell their stations – would you believe what the new number will be and where it’s heading next?
  2. You’ve probably heard of a good number of stations and groups in the market to sell all or some of their stations – now you can add these three to your list.
  3. Potential buyers are now in the driver’s seat, but they are still not buying at favorable prices – why?
  4. Multiples are down, too many stations on the market – what new factor has emerged in the last 45 days as the biggest deterrent to station acquisitions.
  5. The increasing list of sellers have real pressure to get out – here’s what happens if they can’t. 

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Entercom’s Financial Troubles

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  1. Entercom is not a $9.65 stock (that’s not me talking, it’s the market) – here’s what it really is (and the math to prove it).
  2. David Field keeps upping the synergy cutback number from $25 million then quadrupled to $100 million and now an extra $10 million added on to $110 million – if he really plans on cutting $110 million, here’s what that will look like. 
  3. Not one day after the CBS merger happened did investors bet up the prospects for the merged company – in fact, Entercom stock lost 40% of its value and still hasn’t recovered – what the market knows that Entercom is not telling us.
  4. Major benefits cuts are coming to Entercom’s CBS employees – here’s how the law of unintended consequences may backfire.
  5. When does the honeymoon end – here’s what analysts say is Entercom’s put up or shut up date. 

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Liberty’s Takeover Plan for iHeart

  1. Liberty’s plans for iHeart if it succeeds in taking control of the company.
  2. Where Liberty-owned SiriusXM will fit into this possible merger.
  3. Which assets Liberty will likely sell.
  4. How eroding local radio ad sales will affect the prospects for iHeart under Liberty.
  5. New intel on how much of radio’s spend is now going to Facebook, Google and other digital options. 

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Contextual Music Playlists

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  1. Static playlists like the ones radio stations have been using for decades may be a contributing factor to declining hit radio ratings – here’s what music listeners now want.
  2. Even music genres are on the way out (classic hits, CHR, alternative, etc.) – what’s now more important to music lovers than listening by favorite genres.
  3. Spotify is garnering large audiences of former radio listeners – what are they doing other than streaming and how can stations answer the challenge. 

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The Botched Loop & WKQX Deal

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  1. Mary Berner just saved WKQX from slipping away from Cumulus the way WLUP did – here’s the story of how the deal was botched from the very beginning.
  2. So she paid $18 million for WKQX but ability to pay for WKQX and The Loop was never the problem – this was.
  3. Merlin’s Randy Michaels was actually reasonable on pricing – here’s how far he went to help Berner not lose the stations she badly needed.
  4. Cumulus also bought the intellectual property of WLUP – here’s what they are planning.
  5. Cumulus is way under its maximum station count in major markets – what they are going to do about getting more scale. 

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iHeart Takeover Talks

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  1. How iHeart is outsourcing its negotiating for a deal while in bankruptcy.
  2. Why a new offer may be coming in soon.
  3. Will there be a breakup of iHeart’s many platforms.
  4. The most surprising indication of post-bankruptcy layoffs and cutbacks.
  5. How did Lee & Bain make out on their failed investment – a profit or a loss? 

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“Abused” Market Manger to Sue Cumulus for $5 Million

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  1. Preview of the ugly lawsuit with examples of bullying, discrimination and retaliation.
  2. Details of alleged and continuing abuse that led to two hospitalizations, two family leaves, threat of a huge pay cut and the firing.
  3. We reveal the identity of the plaintiff and the charges.
  4. How Bob Walker and Dave Milner were allegedly caught red-handed in the act.
  5. How a feckless HR department punted.
  6. Bullying so bad it caused PTSD – from the company that keeps accusing the previous management of running a toxic workplace. 

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iHeart & Cumulus Bankruptcy Secrets

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  1. Will Cumulus emerge from bankruptcy this spring as promised.
  2. Why iHeart is acting awfully nice to John Malone’s Liberty but refusing its takeover bid.
  3. How Cumulus is misleading lenders and unsecured creditors about the financial health of the company.
  4. Why iHeart employees are being given a false sense of security about the future of their jobs. 

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iHeart’s Massive Station Selloff

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  1. Forbes is claiming iHeart will conduct a massive selloff of stations after it emerges from bankruptcy – what do they know.
  2. Other major changes coming post-bankruptcy.
  3. If Liberty Media wrestles control of iHeart, how will the company be different.
  4. If current owners emerge with a second chance, what will that look like.
  5. How the advertising model drastically changes. 

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Townsquare’s Future

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  1. With so many radio stations on the market, two of the largest groups in bankruptcy and more to follow, where is Townsquare headed.
  2. What to make of a $17 million station acquisition just yesterday.
  3. Is Townsquare still on the market as it was last year.
  4. What about their chief backer, Oaktree, that has wanted out for sometime.
  5. Watch for Townsquare’s “Hail Mary” detailed here.

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The New Cumulus Board

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  1. How this new board can turn Cumulus upside down.
  2. A new way for looking at expenses and revenue that will affect everyone – on the way.
  3. Current management’s report card and what the new board is likely to do.
  4. How the new board will respond to a Lew Dickey takeover attempt.
  5. Today’s half-filled Berner Town Hall, sex predators still working at Cumulus stations, Berner’s end game

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iHeart Under Liberty Media

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  1. Who is likely to run iHeart under Liberty management – some unexpected choices.
  2. What happens to the Katz rep firm.
  3. Is Liberty buying iHeart to retain Premiere and traffic.
  4. Their plans for SiriusXM combined with terrestrial radio.
  5. Will iHeart remain an 850 station group or will Liberty move to downsize.

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Berner Bucks & Bankruptcy Extension

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  1. The correct status of Mary Berner’s millions in bonus money.
  2. Why Cumulus MUST convince a bankruptcy court to give them another four months for exclusive rights to strike a restructuring deal.
  3. Why the Cumulus bankruptcy was unnecessary from day one – and why they chose to do it anyway.
  4. How Liberty Media’s continuing presence in an iHeart restructuring affects the Cumulus outcome.
  5. New confidential revenue numbers that are scaring the hell out of lenders and unsecured creditors worried about the future of Cumulus.

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Why Investors Are Afraid of Entercom

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  1. In spite of the hype, the undeniable sign that Entercom is in trouble already and missing their numbers.
  2. Next cuts and renegotiations – here are three big areas and one Entercom is eying.
  3. What recent corporate decision is not sitting well with investors.
  4. How is confidence in Entercom’s programming ideas compared to the CBS stations they are inheriting.
  5. Growth plans that have little to do with radio.

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The iHeart Bankruptcy

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  1. If the deal Bob Pittman struck with lenders cuts their $20 billion debt by $10 billion, why did iHeart have to file for bankruptcy.
  2. What about Liberty Media’s $1.1 billion offer to buy 40% of iHeart – here’s the status of Liberty’s takeover bid now that iHeart is in Chapter 11.
  3. Odd tactic – why is Clear Channel Outdoor being held out of the radio group bankruptcy.
  4. Already lawsuits are being threatened – here’s the effect they will have on how long iHeart will be in bankruptcy.
  5. Once the litigation finally ends – here is the likely new owner of iHeart.

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Entercom’s New Commission Structure

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  1. How Entercom plans to change the rules for CBS employees.
  2. Unexpected negatives under David Field’s new setup.
  3. And, these unexpected positives under CBS – will soon be history.
  4. Why CBS employees hate the many format flips Entercom has started doing.
  5. $10 million has been added to the Entercom cutbacks – here’s where to look for them.

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Cumulus Ad Revenue Secret

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  1. Phantom or uncollected billing that will terrify Cumulus lenders – the secret is revealed.
  2. How much Cumulus is writing off in bad advertising debt months after they claimed it as revenue growth.
  3. Why Cumulus is asking their bankruptcy judge for another 4 months of exclusive negotiating rights with lenders and bondholders who are increasingly concerned about current management.
  4. Two tricks that make Cumulus operating revenue seem higher – exposed here.
  5. What recent events may force lenders to not agree to a restructuring of Cumulus.

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Entercom’s CBS Problem

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  1. Why David Field keeps publicly slamming CBS employees.
  2. Ways Entercom is starting to disappoint investors.
  3. How much Field is going to up the cost cutting – a third time – and who is going to get the brunt of it.
  4. Why Entercom’s newly switched formats are already in trouble.
  5. What if Entercom stock continues to slide – is Entercom a bankruptcy waiting to happen.

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iHeart, Cumulus Bonusgate

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  1. What creditors are accusing Cumulus CEO Mary Berner of trying to pull off.
  2. Why “Berner Bucks” are getting approved to the CEO instead of going to buy WLUP and WKQX.
  3. What happens to the thousands of bonuses paid to employees not named Mary Berner.
  4. The lower employee commission rates that came after iHeart’s Bob Pittman and Rich Bressler’s bonus grab.
  5. What about future Cumulus bonuses – here’s what Cumulus is trying to get away with.
  6. How Cumulus’ actual EBITDA is getting creamed by new problems their lenders may not be aware of.

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The Consequences of No “Loop”

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  1. Why the Cumulus bankruptcy from hell never needed to happen in the first place.
  2. They lost The Loop dicking around over price – what’s the chance that they also lose Merlin’s WKQX.
  3. The unforeseen consequences of a bankruptcy that could have been prevented.
  4. How Cumulus now has to deal with revenue shortfalls they can ill afford.
  5. How Cumulus risks lender lawsuits over mismanaged expectations.

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Cumulus Destabilizing

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  1. How employee security and toxic workplace issues are debasing the company.
  2. Their cure for sagging morale and what they are threatening to do about it.
  3. How the tenuous situation with Cumulus vendors is becoming a potential worry.
  4. Drastically falling EBITDA that will be a rude awakening to lenders who are currently in the dark about actual figures.
  5. Why lenders and bondholders may be concerned about Berner’s stewardship of Cumulus – and what that means to the company’s future.
  6. Evidence of eroding revenue sources and close calls.

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Entercom’s Growing Impatience With CBS Employees

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  1. What David Field plans to do if his CBS employees don’t shape up soon.
  2. Meet the future head of Entercom programming for the merged companies.
  3. What formats Entercom has in the pipeline against the advice of savvy CBS programmers.
  4. What’s pressuring Field to come down so hard on only the CBS employees.
  5. Panic is setting in – Wall Street has a drop-dead date to judge Entercom. Here it is, and here’s what they expect.

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Sex Harassment At Cumulus

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  1. Not one, two, three, four but 5 sexual harassment complaints by women – how Cumulus handled it.
  2. A sixth victim complained outside the cluster -- would you believe an advertiser.
  3. The creepy details.
  4. Who Cumulus HR believed – the accuser or the alleged perpetrator in each of the complaints.
  5. Also impropriety issues at headquarters close to Mary Berner.

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Alpha Teetering on the Brink

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  1. How long can Alpha remain a going concern now that its refinancing bid has been rejected.
  2. Is it terminal or is there a rescuer out there.
  3. Why the careers of Alpha employees are now at risk.
  4. Can the company be sold at a lower price.
  5. How Alpha’s debt problem will be resolved and what that will look like.

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Liberty Media’s Chance of Gaining iHeart

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  1. What Liberty really wants from this $1.1 billion takeover bid and it’s not 850 plus stations.
  2. Why even lenders and venture capitalists are missing what Liberty’s purchase of iHeart is likely to do with Pandora that is never discussed publicly.
  3. Bondholders and lenders are all in on the Liberty rescue plan – but is iHeart?
  4. What angry bondholders have on Lee & Bain that could cause a lot of costly lawsuits.
  5. Liberty & Bob Pittman in cahoots?  What’s in it for both of them to make this happen.

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Liberty Media’s iHeart Takeover Move

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  1. Liberty’s Eleventh Hour stealth move to buy lenders and bondholders out – here’s their next move.
  2. Will iHeart owners Lee and Bain go for this deal or sink the company into bankruptcy to prevent this surprise John Malone sneak attack?
  3. How does SiriusXM fit into this mega terrestrial radio takeover.   And Pandora, 19% of which is owned by Liberty.
  4. Bet on this person to run the new mega-company.
  5. If this takeover happens, it changes everything for Entercom, Cumulus and the smaller operators in ways they never anticipated – here’s how.

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Emmis Exit

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  1. What’s up with Emmis – which markets get sold next or do they?
  2. Their stock closed up almost 20% Friday -- what the market is sensing.
  3. Unpacking their recent St. Louis sell-off – the real multiples, how the buyers came together, what else Emmis got.
  4. The status of Emmis’ debt problems that led to these asset sales.
  5. Best look at the new Emmis.

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Entercom’s $100 Million Cost Cutting

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  1. More cleansing of existing CBS management is on the way – where it’s happening now and how extensive will it be.
  2. David Field is $75 million short of his promise to lenders for additional cost efficiencies – here’s how he thinks he can find a huge savings like that.
  3. Revised benefits are in play now that Entercom has so many more employees – what they are thinking.
  4. Paychecks with nothing in them – it happened in numerous markets including some majors – how Entercom made it worse.
  5. Now it is known – specifically who will have the safest jobs at Entercom.

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Next Week’s iHeart Bankruptcy

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  1. One week from today, iHeart will be in bankruptcy.  Here’s what that will look like.
  2. iHeart has the money so why is it voluntarily submitting to bankruptcy?
  3. Prepare for asset sales – here is the first thing to go.
  4. Meanwhile iHeart has become more vulnerable to competitors – where they are getting weaker.
  5. The court will likely give iHeart the chance to make management decisions. Here are the first cuts they will make under the cover of bankruptcy.

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Alpha Financial Crisis

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  1. The latest move to bail Alpha out failed last Friday.  Here’s what went down.
  2. Now something has to give real quickly. These are the four rescue options and their potential repercussions.
  3. Larry Wilson will pay a high price to stay afloat – here’s what “high price” means.

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Scripps Sell-off Disaster

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Join our group and access today’s story about the sale of 34 Scripps stations gone bad, the past week’s stories and everything in our archives (3,859 articles).

The Dickey Cumulus Hostile Takeover

The Entercom Management Fail

iHeart’s Bully Bankruptcy Move

A Second Cumulus Bankruptcy

Cumulus Rate War Against Competitors

Cumulus Orders More Trade

The iHeart Breakup

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The Dickey Cumulus Hostile Takeover

CONTENTS …

  • Status of Lew Dickey’s hostile takeover plans
  • Jeff Marcus and Mary Berner’s “prevent” defense
  • The way lenders are leaning because they are the ones who have to choose
  • The list of other candidates interested in taking over Cumulus
  • The real timeline not the one being touted publicly
  • Changes in how Cumulus will be run until they emerge with a new owner

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The Entercom Management Fail

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  • Why is the Entercom management structure imploding – already?
  • How Entercom’s sports radio franchise is being mismanaged and what they are going to have to do about it.
  • The meltdown in Boston – big advertisers bolting. Trouble in Philly. A neutered program exec.
  • Why CBS holdovers are livid at David Field.
  • The rising new program director at Entercom.

A new subscription also unlocks these full articles …     

            iHeart’s Bully Bankruptcy Move Backfires

            A Second Cumulus Bankruptcy

            Cumulus Rate War Against Competitors

            Newspapers Buying Radio Stations

            Cumulus Orders More Trade

            The iHeart Breakup

            Cumulus Management Consolidation      

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A Second Cumulus Bankruptcy

Inside a Second Cumulus Bankruptcy

  • The scenario for another Chapter 11 filing soon after the first ends.
  • How Cumulus is keeping lenders completely in the dark. They don’t see it coming.
  • How Cumulus is actively trying to prevent a hostile takeover offer.
  • What happens to Mary Berner in a second bankruptcy.

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Cumulus Rate War Against Competitors

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  • How a competitor caught Mary Berner authorizing huge rate discounts on the very day she called out the radio industry at CRS for dropping rates.
  • New Cumulus rate discounts that are so low they sent a shock wave to competitors.
  • The competitor that directly asked Mary Berner to stop cutting ad rates.
  • And, you won’t believe Berner’s response.
  • Details of the biggest Cumulus ad giveaway on it’s number one station.
  • What corporate is telling market managers they must now accept for ad deals leaving competitors helpless.
  • A big related issue between program directors and Mike McVay.
  • The low ball Cumulus ad package, rates, times – all the details.

A new subscription also unlocks these full articles …     

            Newspapers Buying Radio Stations

            Cumulus Orders More Trade

            The iHeart Breakup

            Cumulus Management Consolidation

            Alpha – Dead Man Walking

            iHeart & Cumulus – Big Plans After Bankruptcy

            Radio Groups Likely To Sell Or Buy

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Newspapers Buying Radio Stations

INSIDE … 

  • Yes or no, will you be working for a newspaper chain now that they can buy radio stations? 
  • Why the current prediction about newspaper owners is way off. 
  • How the glut on stations and radio groups on the block (i.e., Townsquare, Scripps, et al) will impact newspaper companies getting into radio. 
  • BTW – here’s WTMJ’s likely buyer (and this buyer is not a newspaper).
  • How a potential new group of buyers will impact selling prices of stations.

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Cumulus Orders More Trade

INSIDE … 

  • The corporate memo that left market managers in disbelief – printed here.
  • Why push for trade when sales are needed? – here’s the answer.
  • Startling revelation about Cumulus first quarter pacing.
  • What Cumulus is not telling bankruptcy court about how it does business.
  • Deep troubles at Westwood One that threaten NFL & NCAA rights.

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Talk to Jerry privately here.

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The iHeart Breakup

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  • Cumulus Management Consolidation 
  • Alpha – Dead Man Walking 
  • iHeart & Cumulus – Big Plans After Bankruptcy 
  • Radio Groups Likely to Sell or Buy

  • Entercom Local Sales Ploy

  • Scripps Station Sell-off

  • 2nd Bidder for Cumulus Takeover 

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Cumulus Management Consolidation

Why it matters – Cumulus is awarding contract extensions and bonuses to Mary Berner’s publishing pals (and negotiating her own no-cut extension) while reducing air staffs, programming and sales and now – management.

Deadly honest – Who the SOB is behind these cuts / which managers are going to get popped / preview of the new Cumulus management hierarchy.

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A new subscription also unlocks these articles (plus 3,851 more) …   

  • Alpha – Dead Man Walking

  • iHeart & Cumulus – Big Plans After Bankruptcy

  • Radio Groups Likely to Sell or Buy

  • Entercom Local Sales Ploy

  • Scripps Station Sell-off

  • 2nd Bidder for Cumulus Takeover 
  • The Cumulus Talent Dump

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Alpha — Dead Man Walking

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A new subscription also unlocks these articles (plus 3,850 more) …   

  • iHeart & Cumulus – Big Plans After Bankruptcy 
  • Radio Groups Likely to Sell or Buy

  • Entercom Local Sales Ploy

  • Scripps Station Sell-off

  • 2nd Bidder for Cumulus Takeover

  • The Cumulus Talent Dump 
  • Entercom Purge of CBS Radio

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Newstips

IHRT & CMLS – Big Plans After Bankruptcy

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  • Which one gets broken up – or do both?
  • What markets will be sold first – some big surprises here.
  • Dickey is hovering over Cumulus, who is looking to takeover iHeart?
  • How working at both iHeart & Cumulus will change in ways never seen before in radio.
  • How the iHeart bankruptcy will totally disrupt its competitors.
  • How long will it really take to resolve these two bankruptcies.
  • How about an honest answer: what is business as usual?

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            Radio Groups Likely to Sell or Buy

            Entercom Local Sales Ploy

            Scripps Station Sell-off

            2nd Bidder for Cumulus Takeover

            The Cumulus Talent Dump

            Entercom Purge of CBS Radio

            Mary Berner vs. Randy Michaels 

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Radio Groups Likely to Sell or Buy

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  • The most deadly accurate list of who is likely to buy and sell radio stations as revenue for the industry stalls.
  • Covered in this report: Alpha, Emmis, Cherry Creek, Townsquare, Cumulus, Connoisseur, iHeart, Cox, EMF, Entercom, Hubbard, Saga and Beasley – who are the sellers, who will be buyers.
  • The realistic multiple number in the year ahead.
  • The main reasons so many stations will flood the market and who has the most realistic strategy.

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            Entercom Local Sales Ploy

            Scripps Station Sell-off

            2nd Bidder for Cumulus Takeover

            The Cumulus Talent Dump

            Entercom Purge of CBS Radio

            Mary Berner vs. Randy Michaels

            Bain’s iHeart Rescue Plan 

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Entercom Local Sales Ploy

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  • How Entercom is playing dirty with local buyers
  • Details of their new strategy to cut competitors off from getting any of the major ad buys
  • How they use their lesser rated stations to get more of local buys
  • BUT, what independent stations are doing to get around them – and it works

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            Scripps Station Sell-off

            2nd Bidder for Cumulus Takeover

            The Cumulus Talent Dump  

            Entercom Purge of CBS Radio  

            Mary Berner vs. Randy Michaels 

            Bain’s iHeart Rescue Plan 

            Catastrophic Cumulus  

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Scripps Station Sell-off

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  • What Scripps can expect to get for selling 34 stations
  • But what if they can’t find buyers, what happens then
  • The list of potential buyers
  • Selling to one buyer is not likely, so what happens if a prospect wants just Milwaukee – sell or wait until buyers are found for the others
  • The likely outcome of the Scripps sell-off and its effect on competitors

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            2nd Bidder for Cumulus Takeover  

            The Cumulus Talent Dump

            Entercom Purge of CBS Radio

            Mary Berner vs. Randy Michaels

            Bain’s iHeart Rescue Plan

            Catastrophic Cumulus

            Alexa & Radio 

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The Grammys

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  • What does a 24% decline in Grammy TV ratings say about the future of music
  • The industry’s big mistake – very fixable although few recognize the real problem
  • With audiences changing, what radio should do to regain a position of influence with music lovers
  • What music fans care about – and most radio stations don’t

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            Scripps Station Sell-off

            2nd Bidder For Cumulus Takeover

            The Cumulus Talent Dump  

            Entercom Purge of CBS Radio

            Mary Berner vs. Randy Michaels

            Bain’s iHeart Rescue Plan

            Catastrophic Cumulus

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2nd Bidder For Cumulus Takeover

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  • Who is the second bidder? Clue: it’s not a radio competitor.
  • How this new bidder would compete with Lew Dickey who is also poised to attempt a hostile takeover.
  • What the new bidder is likely to offer lenders and bondholders compared with what Dickey will offer.
  • Why liquidation is a real possibility.
  • What happens to current management, employees, contracts and benefits.
  • When will attempts to takeover Cumulus happen.

A new subscription also unlocks these full articles …     

            The Cumulus Talent Dump  

            Entercom Purge of CBS Radio

            Mary Berner vs. Randy Michaels

            Bain’s iHeart Rescue Plan

            Catastrophic Cumulus

            Alexa & Radio

            Entercom Talent Fee Scam           

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The Cumulus Talent Dump

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  • Why if you’re a talent working for Cumulus, you’re in big trouble right now.
  • What really happened to put a smile on Imus’ face while he was being fired.
  • The precarious status of WPLJ’s Todd & Jayde, KLOS, LA’s Heidi & Frank, KNBR, San Fran’s Murph & Mac, Lamont & Tonelli at The Bone in SF, Jack Diamond at WRQX, DC and the Nash morning show.
  • Will board president Jeff Marcus save his favorite talent from being fired or cut.
  • Who is safe – actually bulletproof – from Cumulus contract breaking.
  • Why these cutbacks are happening now when Cumulus isn’t paying bills in a long bankruptcy – what’s up with that?
  • Why this talent dump is ironically spotlighting how Cumulus does not pay women equally to what men make – the proof.

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Entercom Purge of CBS Radio

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  • How CBS employees will be losing benefits under Entercom within the next year.
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Newstips

Mary Berner vs. Randy Michaels

  • Who is going to buy Merlin’s 2 Chicago FMs – The ones Cumulus is walking away from
  • How much Cumulus is losing without the 2 Merlin FMs – Leaked revenue figures
  • The soap opera – Cumulus says they don’t need them. Merlin says they can run them. The truth.
  • Third party buyers – Who else is out there to buy and disrupt the market

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Bain’s iHeart Rescue Plan

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  • A plan that involves talent in a big and unexpected way.
  • Giving up some of iHeart’s platform but keeping others – here’s what they will keep.
  • Chances for a hostile takeover like Lew Dickey is planning for Cumulus.
  • iHeart is burning through cash – Bain’s fix.
  • Yes, assets will be sold despite denials – what goes first.

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Catastrophic Cumulus

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  • How competitors are poaching the best Cumulus people as their bankruptcy strategy falters.
  • This is not the end to broken contracts – what’s next?
  • Why layoffs are suddenly back on the table and the odd timing.
  • Benefits, severance agreements and contracts – are they safe from Cumulus asking bankruptcy court to let them out of commitments.
  • Will Randy Michaels seek revenge against Cumulus for stiffing Merlin Media’s 2 Chicago FMs.

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            Townsquare – Looking for a Buyer           

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Alexa & Radio

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Entercom Talent Fee Scam

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  • How Entercom keeps endorsement and talent fees
  • So bad, some managers refuse to go along
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            Draconian Cumulus Non-Competes

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Draconian Cumulus Non-Competes

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  • What has now changed about how Cumulus handles employees who want to flea the bankrupt company
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Cumulus Unhinged

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  • Why vendors are now refusing to do business with Cumulus causing major disruption.
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Secret Cox, iHeart & Cumulus Sales Arrangement

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  • How one seller puts major billing on his two competitors
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            New Name, People, Policies for Post-Berner Cumulus

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            New Warning About Entercom

            Leaked Cumulus Vital Statistics

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            Beasley & Entercom Debt Bombs

            Alpha’s Quiet Takeover           

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New Name, People, Policies for Post-Berner Cumulus

  • The new name – Don’t believe Lew Dickey is going to make a serious run at a hostile takeover?  He’s already got the new name.  Cumulus is so gone. 
  • New COO – Dickey’s role should he succeed at regaining the company he founded will not be running everyday operations.  In the past Lew was let down by some of the people he trusted.  Now meet the new COO. 
  • Who gets fired – Buying Cumulus back to have the same people who helped ruin it stay on is not something Lew Dickey is about to do.  Here are the big wigs who are going to get fired. 
  • Which policies will change – For sellers, will Engage be in their future?  For programmers, will programming continue to be centralized or local?  For market managers, will they report to regional VPs, directly to new management or some new arrangement?  The answers are here.

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            No “Main Studio Rule”

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            The Game Mary Berner Is Playing

            iHeart Bluffing Fire Sale

            Unspoken Entercom Financial Problems

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Bankruptcy Judge: OK to Not Pay Cumulus Talent

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  • No “Main Studio Rule”
  • Townsquare Bankruptcy
  • The Game Mary Berner Is Playing
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  • 4 Secrets Cumulus Will Tell the Bankruptcy Judge

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iHeart Growing More Desperate

  • Inappropriate use of funds.
  • Outrageous threats to creditors.
  • New strategy on layoffs.
  • Why iHeart is dragging out the road to bankruptcy.

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No “Main Studio Rule”

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INSIDE … 

  • Why groups will likely NOT eliminate all of their main studios – they have an even wilder idea and it’s legal.
  • What big groups are planning to change beyond “no main studio”
  • The local sales operation will be affected – here’s how
  • Bankrupt radio groups – how the no studio rule hits them

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            Townsquare Bankruptcy

            The Game Mary Berner Is Playing

            iHeart Bluffing Fire Sale

            Unspoken Entercom Financial Problems

            4 Secrets Cumulus Will Tell the Bankruptcy Judge Dec 21st

            Shocker:  iHeart May Default Friday

            Cumulus' Dickey “Poison Pill”

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Townsquare Bankruptcy

Things continue to deteriorate at Townsquare after a reorganization that is on shaky ground.

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The Game Mary Berner is Playing

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  • The truth about the current Cumulus employee churn rate
  • Recent examples of good cop/bad cop management style
  • Mary is so onto Mike McVay -- so why is he still there?
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  • Double standards in expenses and benefits  

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            Unspoken Entercom Financial Problems

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iHeart Bluffing Fire Sale

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Unspoken Entercom Financial Problems

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4 Secrets Cumulus Will Tell the Bankruptcy Judge Dec 21st

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Shocker: iHeart May Default Friday

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The Cumulus Dickey “Poison Pill”

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iHeart in Panic Mode

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7 Things Cumulus is Not Revealing About Their Bankruptcy

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            Mid-West Family & Townsquare

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2 More Radio Groups Teetering on Bankruptcy (and Not iHeart)

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Bankruptcy Puts Cumulus in Play

  • Will Cumulus emerge or will Dickey takeover
  • What will “business as usual” be like
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Cumulus Admits Dickey Takeover Threat

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That Scandalous Rumor About Cumulus Board Chair Jeff Marcus

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Sexual Harassment Shocker at Cumulus

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The Detailed Cumulus Bankruptcy Plan

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  • The new, sooner trigger date
  • Defending against the Dickey takeover threat
  • Fate of Cumulus’ 2 Chicago Merlin stations
  • Mary Berner’s new “Golden Parachute”
  • Nielsen developments Cumulus is hiding from employees
  • Everyday management under a bankruptcy judge

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Mid-West Family & Townsquare

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Entercom’s 2 Major Flips to Alt-Rock — Smart?

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Westwood One in Play

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Mary Berner Strikes Back

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Breakup of Townsquare

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Cumulus Pre-Pack Dead After 1 Day

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Meltdown at Cumulus

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Entercom’s $125 Million Layoff

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Cumulus Bankruptcy Date

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Hostile Takeover at Cumulus

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Panic at Townsquare

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Cumulus Station Selloff

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Dickey to Regain Control of Cumulus in Takeover Bid

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Bonneville’s 1-Year Rental Deal with Entercom

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Cumulus Defaults — What Happens Now

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Pittman Group Eyes iHeart

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The Cumulus Take a Pay Cut or Get Fired Letter

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            Entercom/CBS Spin-off Buyers

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Entercom/CBS Spin-off Buyers

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            Liar, Liar Cumulus on Fire

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Liar, Liar Cumulus on Fire

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Cumulus Default Imminent

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Entercom’s Plans for CBS Stations

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The Cumulus End of the Year Surprise

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The Debt Baron Who Controls iHeart’s Fate

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The CBS Merger in Trouble

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The Fate of Walker & Milner at Cumulus

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Townsquare’s Rescue Plan

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            Entercom-CBS DOJ Desperation

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The Surprise Entercom/CBS Spin-off Buyer

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  • Definite no’s

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            Crackdown on Cumulus Market Managers

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            Cumulus Cutting Employees Pay

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Less than 2 Months Cash Left at iHeart

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  • Can iHeart last long enough to negotiate a lender refinance with one year to bankruptcy
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  • How all this affects iHeart’s end of the year layoffs

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Crackdown on Cumulus Market Managers

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            Debt Holders Not Buying Cumulus Turnaround

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iHeart — Low on Operational Cash

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            Debt Holders Not Buying Cumulus Turnaround

            EMF – The Death Star of Radio Groups

            New Problems Threaten CBS/Entercom Merger

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Entercom-CBS DOJ Desperation

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            Cumulus Cutting Employees’ Pay

            The Acquisition Entercom Does After the CBS Merger

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            EMF – The Death Star of Radio Groups

            New Problems Threaten CBS/Entercom Merger

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Cumulus Cutting Employees’ Pay

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            The Acquisition Entercom Does After the CBS Merger

            iHeart Concert Revenue in Jeopardy

            Debt Holders Not Buying Cumulus Turnaround

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            New Problems Threaten CBS/Entercom Merger

            The Leaked Cumulus Email Mandating Huge Cuts

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The Acquisition Entercom Does After the CBS Merger

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            iHeart Concert Revenue in Jeopardy

            Debt Holders Not Buying Cumulus Turnaround

            EMF – The Death Star of Radio Groups

            New Problems Threaten CBS/Entercom Merger

            The Leaked Cumulus Email Mandating Huge Cuts

            iHeart’s Asset Sale

            Lew Dickey’s Big Announcement           

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iHeart Concert Revenue in Jeopardy

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  • Their biggest problem with live events and it’s not security

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            Debt Holders Not Buying Cumulus Turnaround

            EMF – The Death Star of Radio Groups

            New Problems Threaten CBS/Entercom Merger

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            iHeart’s Asset Sale

            Lew Dickey’s Big Announcement

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Debt Holders Not Buying Cumulus Turnaround

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            EMF – The Death Star of Radio Groups

            New Problems Threaten CBS/Entercom Merger

            The Leaked Cumulus Email Mandating Huge Cuts  

            iHeart’s Asset Sale

            Lew Dickey’s Big Announcement

            Entercom Fears CBS Will Back Out of Merger

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EMF – The Death Star of Radio Groups

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            New Problems Threaten CBS/Entercom Merger

            The Leaked Cumulus Email Mandating Huge Cuts  

            iHeart’s Asset Sale

            Lew Dickey’s Big Announcement

            Entercom Fears CBS Will Back Out of Merger

            Mary Berner Losing the Goodwill of Cumulus Employees

            CBS May Force Entercom to Sell More Stations

            iHeart Will Be Selling More Than Aloha Trust Stations

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New Problems Threaten CBS/Entercom Merger

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            The Leaked Cumulus Email Mandating Huge Cuts

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            Lew Dickey’s Big Announcement

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            Mary Berner Losing the Goodwill of Cumulus Employees

            CBS May Force Entercom to Sell More Stations

            iHeart Will Be Selling More Than Aloha Trust Stations

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The Leaked Cumulus Email Mandating Huge Cuts

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            CBS May Force Entercom to Sell More Stations

            iHeart Will Be Selling More Than Aloha Trust Stations

            Alpha’s Secret Station Sales           

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iHeart’s Asset Sale

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            Entercom Fears CBS Will Back Out of Merger

            Mary Berner Losing the Goodwill of Cumulus Employees

            CBS May Force Entercom to Sell More Stations

            iHeart Will Be Selling More Than Aloha Trust Stations

            Alpha’s Secret Station Sales

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Lew Dickey’s Big Announcement

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            Entercom Fears CBS Will Back Out of Merger

            Mary Berner Losing the Goodwill of Cumulus Employees

            CBS May Force Entercom to Sell More Stations

            iHeart Will Be Selling More Than Aloha Trust Stations

            Alpha’s Secret Station Sales

            Lenders Looking to Take Control of iHeart

            The Jim Cramer Pro Entercom Charade           

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Entercom Fears CBS Will Back Out of Merger

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            Mary Berner Losing the Goodwill of Cumulus Employees

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            iHeart Will Be Selling More Than Aloha Trust Stations

            Alpha’s Secret Station Sales

            Lenders Looking to Take Control of iHeart

            The Jim Cramer Pro Entercom Charade

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Mary Berner Losing the Goodwill of Cumulus Employees

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            CBS May Force Entercom to Sell More Stations

            iHeart Will Be Selling More Than Aloha Trust Stations

            Alpha’s Secret Station Sales

            Lenders Looking to Take Control of iHeart

            The Jim Cramer Pro Entercom Charade

            The 2nd CBS/Entercom Pre-Nup

            Entercom's Sports Focus Scaring Investors            

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CBS May Force Entercom To Sell More Stations

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  • Why Entercom may be forced to sell more stations than originally expected
  • Even more than the obvious spin-offs
  • But what else will be sold
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            iHeart Will Be Selling More Than Aloha Trust Stations

            Alpha’s Secret Station Sales

            Lenders Looking to Take Control of iHeart

            The Jim Cramer Pro Entercom Charade

            The 2nd CBS/Entercom Pre-Nup

            Entercom's Sports Focus Scaring Investors

            Townsquare Clamping Down  

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iHeart Will Be Selling More Than Aloha Trust Stations

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            Alpha’s Secret Station Sales  

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            Entercom's Sports Focus Scaring Investors

            Townsquare Clamping Down

            iGen's Relationship with Radio          

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Alpha’s Secret Station Sales

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            The Jim Cramer Pro Entercom Charade

            The 2nd CBS/Entercom Pre-Nup

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            Townsquare Clamping Down

             iGen's Relationship with Radio

            Which Stations iHeart is Preparing to Sell            

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Lenders Looking to Take Control of iHeart

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            The 2nd CBS-Entercom Pre-Nup

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            Townsquare Clamping Down

             iGen's Relationship with Radio

            Which Stations iHeart is Preparing to Sell

            Mary Berner's Future at Cumulus            

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The Jim Cramer Pro Entercom Charade

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            Townsquare Clamping Down

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            Which Stations iHeart is Preparing to Sell

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The 2nd CBS-Entercom Pre-Nup

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            Mary Berner's Future at Cumulus

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Entercom’s Sports Focus Scaring Investors

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            Townsquare Clamping Down 

            iGen's Relationship with Radio

            Which Stations iHeart is Preparing to Sell

            Mary Berner's Future at Cumulus

            Townsquare's Buyer

            Entercom’s Spinoffs Will Shock

            Alpha’s Ownership Crisis

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Townsquare Clamping Down

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            Cumulus After Bankruptcy

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iGen’s Relationship with Radio

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            Mary Berner's Future at Cumulus

            Townsquare's Buyer

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            The iHeart Debt Emergency

            Cumulus After Bankruptcy

            iHeart's Breakup Value

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Which Stations iHeart is Preparing to Sell

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            Townsquare's Buyer

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            Cumulus After Bankruptcy

            iHeart's Breakup Value            

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Mary Berner’s Future at Cumulus

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Entercom’s Spinoffs Will Shock

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Alpha’s Ownership Crisis

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The iHeart Debt Emergency

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Cumulus After Bankruptcy

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iHeart, Cumulus & CBS Face Disruption

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Changes Coming to SiriusXM

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iHeart’s Breakup Value

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The End of CBS Radio

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Cash Poor Cumulus

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The Entercom/CBS Merger Revised

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Cumulus, iHeart Bankruptcies Linked

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iHeart’s First Spin-offs

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iHeart Under New Management

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The Cumulus Turnaround

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The Toxic Workplace at Beasley

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CBS Programming Crumbling

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iHeart Bankruptcy Decision Near

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iHeart Orders Pre-Bankruptcy Inventory

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Entercom Changes

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CBS Merger Cold Feet

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The Cumulus Westwood One Problem

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Misleading iHeart Financials

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Beasley Cover-up

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What’s Delaying the Cumulus Bankruptcy

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Beasley Merger

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Sleepless at CBS Radio

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Entercom Behind the Scenes

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Alarm at Alpha Media

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The Cumulus Escape Plan

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Restrictions on Lew Dickey’s Investment Deal

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iHeart’s Countdown Clock

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CBS Radio Memo Trashing Its Employees

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  • Exposed: blistering CBS Radio email threatening employees.
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  • Why CBS management resorts to trashing employees just months before the Entercom merger.
  • Favorites singled out by name, everyone else on a public shit list.
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iHeart’s Attempt to Avert Bankruptcy

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  • Why iHeart refuses to give up more than the equity in a lender’s re-fi.
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            How Entercom Will Manage CBS Radio

            Townsquare's Exit

            Entercom's New Radio Network

            Entercom Makes a Brutal Hire

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CBS Deal Value Slipping

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  • What is eroding the CBS group value even before merger approval.
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iHeart’s Go Fund Me

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  • Is iHeart any closer to a deal with lenders to get debt relief?
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  • Lee & Bain have squandered their equity in iHeart so why are they still putting off bankruptcy.
  • iHeart’s plan to have lenders “go fund” them.

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            How Entercom Will Manage CBS Radio

            Townsquare's Exit

            Entercom's New Radio Network

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How Entercom Will Manage CBS Radio

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  • We’re beginning to see how Entercom plans to manage the CBS radio stations it is buying.
  • The new way markets will be managed.
  • Big CBS management superstars who are sure to be booted out – and an interesting group Entercom may keep.  We name names.
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            Townsquare's Exit

            Entercom's New Radio Network

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            Sirius XM PLUS Pandora

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Townsquare’s Exit

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Entercom’s New Radio Network

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  • Why David Field isn’t waiting on the DOJ to get into the radio network business.
  • How does the cheapest radio group pull this thing off?
  • Who may rep CBS Radio programming (news, features, etc.) after the merger – it’s no longer going to be Westwood One.
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Entercom Makes a Brutal Hire

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Remembering Claude Hall

Claude Hall made disc jockeys, program directors, managers and record industry people stars.

His Vox Jox column in Billboard for many years was like a soap opera.

Even if you didn’t know the personalities that he was writing about, somehow you felt like you did after reading Claude.

Claude Hall died late last week from complications of a fall.  Until the very end, Claude’s love affair with radio and music and the people who made it was as strong as ever.

Longtime talk show host and now station owner Rollye James helped Claude resurrect Vox Jox online to continue the narration and spread the love.

Claude Hall was unique.

True, he was a pioneer in the radio and music trade publication field.  But he also distinguished himself by what he did after his Billboard days were over.

Claude, the teacher.

Claude, the writer of books and novels.

It was as if he was showing his beloved radio people that even though our hearts will always be with our audience and co-workers, there is life after radio.

And that life is better because we spent some of it in radio.

All this takes on greater relevancy today because venture capital-run conglomerates have taken the fun out of radio.

The respect that Claude innately showed for on and off air talent was somehow lost on these big corporations that suddenly separated personalities from their audiences in the name of business and dumbed down the radio stations audiences loved to listen to.

Respect for their talent.

And quirks.

Their ability to bond with audiences in countless different ways.

All this made Claude Hall even more relevant in his final days on this earth.

Because Claude was reminding us to honor the unique skills of radio personalities.

To look for creative individuals who programmed stations not just oversee playlists and voice tracking.

And to appreciate managers who had the skills to attract and employ the nutty people we tend to be in this industry and make it a viable business concern as well.

To Claude, everybody was a star.

To be in Vox Jox was always an honor.

To be considered a friend by the man who seemed to love all radio and music people without boundaries forged close friendships that lasted in many cases for a lifetime.

If you were a fan of Claude Hall and want to keep his memory alive, there is a way.

Show respect for talent, encourage programming geniuses and support managers who lead their teams to serve audiences not just people in suits who own a financial position in a radio company.

I have come to know many people over the years who have had to leave radio for one reason or the other and here again Claude Hall shows us the way.

As it was with him, there is always a future for talent beyond radio, but never forget your radio roots.

A life well lived often consists of making a meaningful impact and leaving a legacy for the future.

Claude Hall did both and will be missed by all who loved him.

Condolences to his family from an industry he touched in so many personal ways that he will be remembered forever.

Report Newstips confidentially in our Witness Protection Program here.

Comment on this story for publication by scrolling down to “comment” or send your thoughts for my eyes only not for publication.  I value your input, wisdom and opinions and respond to every email that you write to me personally.

Talk to Jerry privately here.

Thank you for telling your friends and associates about our original reporting in Inside Music Media.  Tell them they can read 5 FREE SAMPLES

More Effective Social Media for Radio

Radio often confuses social media for station promotion. Among the 7 ways to improve social media efforts: Each tweet, post or picture should contain a “gift” – something of value for followers.  What could this approach look like?  A big issue among Millennials is anxiety – up to 50% of them suffer from it.  Inspirational messages based on effectiveness and also from their own peers.  Invite them to interact.  Read the full story.

Townsquare Charity Sham

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  • Townsquare Charity Sham
  • CBS Radio RIF’s – Round 3
  • iHeart Lender Revolt
  • Who the DOJ Is Calling About the CBS Merger
  • Eliminating Ownership Sub Caps
  • Katz Rep Shakeup
  • iHeart Bankruptcy Cover-up

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iHeart Lender Revolt

  • Why iHeart keeps extending the deadline for lenders to agree to their re-fi terms without sweetening it even once even though only 0.6% of their lenders are willing to take a haircut.
  • What happens to iHeart and its employees if they can’t get 80% of their lenders to agree to a pre-packaged bankruptcy?
  • What lenders know about the future of iHeartMedia.

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Inside Music Media returns Wednesday morning July 5th

Who the DOJ is Calling About the CBS Merger

If you listen to the unofficial hype surrounding Entercom’s CBS merger, you’d think that the DOJ is just going to rubberstamp it and move on.

But what’s really happening is that the DOJ is conducting the due diligence that is its job and now we’re getting a look at what their bone of contention may be.

I thought you might like to hear the questions their asking.

Even Entercom isn’t aware of what you’re going to read here.

  • Who the DOJ is calling and what they want to know.
  • Their surprising answers they are hearing about their concerns.
  • Chances that the latest DOJ concerns could slow up approval of the merger or change the terms.
  • Why is the DOJ snooping around this merger.
  • Could it be that the DOJ might trim back the merger as being too anti-competitive in an industry that is already dominated by two conglomerates.

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Eliminating Ownership Sub Caps

The fat cats, consolidated radio groups, Wall Street venture capital and radio’s very own lobby group, the NAB wants ownership limits relaxed so badly they can taste it.

Trump is perceived as favorable to their desires and Wall Street is ready with the money.

Is this really going to happen?

  • If the sub caps are removed and ownership limits are lifted, what does that look like for a radio industry that has its two biggest consolidated owners a sure bet for bankruptcy?
  • Will it lead to more jobs for the radio industry?  More diversity in ownership and format diversity?
  • Big question:  will relaxing ownership limits make the $17 billion radio industry a $25 billion business?
  • How experts see the chances of eliminating ownership limits.

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Katz Rep Shake-up

It must be nice for iHeart to have a monopoly on rep firms.

The parent company gets the best buys and then their competitors get everything left over.

But now that advantage is not good enough for iHeart.

They’re about to shake it up.

  • So why are major cutbacks coming.  It’s not like Katz isn’t sitting in the driver’s seat leaving everyone else no choice but to let their biggest competitor rep them in national sales.
  • What Katz salespeople see coming that is turning them sour on the industry’s dominant radio rep firm.
  • How the national revenue of Katz client stations will be affected by this shake-up.

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iHeart Bankruptcy Cover-up

iHeart has been on the brink of bankruptcy for a long time.

And no one is denying it. 

In fact, Bob Pittman is embracing it publicly.

So then why are they plodding along doing everything they can to avoid it?

  • It doesn’t make sense but it reportedly has nothing to do with business and everything to do with a cover-up.
  • Who are they protecting and why?
  • Ironically any iHeart bankruptcy now has a “drop dead” date – literally.  I’ll explain and you’ll never look at the threatened iHeart bankruptcy the same.
  • If overwhelming interest rates, declining revenue and low operating cash is not enough to trigger an iHeart bankruptcy, then what is?

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Competitors Plan Attack on iHeart, Premiere & Seacrest

INSIDE …

  • It happens next week – details on how ugly it’s going to be.
  • Big money is on the line – how big?
  • The 3 competitors that are forming a consortium to carry out the attack.
  • How this first time ever initiative turns iHeart, Premiere and Seacrest’s strengths into a major liability.
  • Why iHeart’s monopolistic Katz rep firm is being caught flat footed.
  • This is a national effort but the same concept would work for local stations – here’s the plan of attack.

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Newstips

The Entercom Station Trust

INSIDE …

  • Will Entercom set up a trust to hold stations awaiting further deregulation or  sell them when the merger closes for money.
  • How lenders want Entercom to handle the extra stations.
  • Is Lew Dickey still in as a spin-off partner?
  • Which buyers does Entercom look to as safe for selling spin-offs.
  • Which current Entercom stations are likely to be sold and to whom?  We name them and their markets.

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Entercom Ready to Spin AND Buy

INSIDE …

  • We’ve got a report of Entercom turning down a high-priced deal for one of their currently owned radio station – here are the details including price.
  • That doesn’t mean they’re not entertaining other offers – see where.
  • What is the one thing on the calendar that is pushing Entercom to consider selling some stations even before the DOJ approves the CBS merger.
  • Rule number one that will absolutely never be broken is that David Field will never, ever do what? Here it is and you can bet on it.
  • Which potential buyers Entercom favors.
  • And this! Entercom may be a buyer out of the box once the CBS merger closes – look at this station and this market first.

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Newstips

Entercom After the CBS Merger

INSIDE …

  • Who will run daily operations?
  • Is there a place for Scott Herman post merger?
  • Will Entercom start its own rep firm?
  • How will Entercom fight the rate cutting that is destroying iHeart and Cumulus?
  • Programmatic buying – are they on board to cut sales costs and commissions?
  • Programming plans revealed.
  • Future expansion possibilities.
  • Debt strategy to avoid becoming buried in red ink like iHeart and Cumulus.
  • Their digital plans together.
  • David Field’s job security (the Fields own less than 30% of the new entity).

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Newstips

Beware of a Cumulus/Dickey Deal

INSIDE …

  • The compelling evidence of a Cumulus/Lew Dickey deal.
  • What might that deal look like?
  • Why it now behooves Cumulus to help Lew Dickey get back in the radio business.
  • What Lew Dickey could have that Cumulus badly needs.
  • Why Cumulus is so afraid of what Lew is up to that they would rather deal with him.

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SiriusXM Exposed

INSIDE …

  • Why buy 19% of Pandora on the decline.
  • After Howard Stern – the plan.
  • Now it can be told!  What Mel Karmazin threatened to do to SiriusXM in his last days as CEO.  This is over the top even for Mel!
  • Startling revelation about each channel’s listenership.
  • What SiriusXM is not coming clean about when it comes to advertising.

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Clownsquare, Cumulus & Dickey

INSIDE …

  • These three players are the focus of fierce speculation about taking each other out but what Townsquare, Cumulus and Lew Dickey’s Modern Media are really getting set to do is a shocker – not what we’re being led to believe.  We examine each one’s likely moves.
  • True or false, Townsquare’s chief investor wants to sell? 
  • Cumulus is going to merge with Verizon – see, you believed that.  That’s what I mean, the radio industry will believe anything at this point.  Here is what Cumulus is really going to do and bankruptcy is baked in already – but there’s more.
  • Then there’s lots of talk about Modern Media buying -- of all things --Townsquare.  Did Townsquare start that rumor?  What IS going down between Lew and “Clownsquare”.
  • Fredo!  Forget what Lew buys, is he going to bring Fredo back or has he finally learned his lesson.  Here’s my bet on that one.

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Cumulus Bankruptcy Jitters

INSIDE …

  • The consumer press is all over a Cumulus bankruptcy – what is spooking them to go public with this.
  • Is Cumulus on the brink of collapse?  Yes or no, a simple, honest answer.
  • Will it be a drawn-out affair or a quick ending?
  • How a Cumulus bankruptcy will be different than an iHeart bankruptcy.
  • What about Mary Berner and senior management now taking bonuses quarterly instead of yearly – what’s that all about?
  • Believe it or not, too little debt is almost a bigger problem than too much – here’s why.
  • Sorry to break it you but bankruptcy is not Cumulus’ biggest problem.  Do you know what it is?  Do THEY?

Read the full article here.

Hey, Jerry

Suddenly Westwood One

INSIDE …

  • Suddenly Westwood One is attractive again and there are two damn fools ready to go to the mat for it.
  • Maybe three if Cumulus decides to keep it – but will they?
  • Actually, Westwood One has something even iHeart’s Premiere Radio Networks doesn’t have – no, not old people doing syndicated shows – something better than that.
  • No matter what, there is one thing Cumulus is not letting onto about Westwood One.

Read the full article here.

Hey, Jerry

Sam Zell & David Field

INSIDE …

  • Talk about an odd couple, yet …
  • David Field has a plan to de-lever the $1.7 billion CBS merger and here are a few stations that are most vulnerable.
  • Study the recent and massive CBS firings and you pick up this very disturbing trend that cannot be ignored.
  • Field is playing it coy but if he acts on these rumblings, it will be bigger news than the CBS merger in the first place.
  • We know that there are some CBS stations David Field will absolutely not give up.  BUT, they are not the ones everyone thinks.

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Hey, Jerry

iHeart Sales Massacre Underway

INSIDE …

  • Major shake-up unlike any previous iHeart reductions.
  • 8 sellers axed in one market alone yesterday, more coming. Here’s where.
  • And, you want to be the AEs fired because here’s what the poor suckers remaining are going to have to do now to sell ads.
  • Survivors divided into 2 new categories – one not worth being in.
  • How entire commercial stop sets are being taken away from AEs.
  • How local sales survivors’ worst nightmares are coming true – new rules, new restrictions, new pay.
  • How commissions and benefits are being affected.
  • These two other radio groups – let’s just out them here – figure to be next in following iHeart’s draconian sales moves.  Fair warning.

Read the full article now.

Newstips

Weezie vs. Sleazy

INSIDE …

  • Will Scott Herman survive the merger.
  • Will Weezie Kramer retire as COO of Entercom once the merger closes.
  • Who is going to help oversee all the additional CBS stations when Entercom takes over.
  • How badly is CBS programming being dumbed down.
  • Who will be the next to go – on air and off-air before the merger.
  • Documented banana republic programming screw-ups on once iconic top CBS Radio stations.

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Entercom Already Running CBS Radio

INSIDE …

  • How CBS is in cahoots with Entercom ahead of the merger closing.
  • What they plan to do between now and merger approval without waiting.
  • Why the urgency – the merger is on track by year’s end. What’s gone wrong
  • Where Entercom wants the RIFs right now.
  • Who is safe from the joint CBS/Entercom firings – yes, there is one safe job and it is surely not market manager.
  • When will these illegal layoffs stop.
  • Plus, how CBS is trying to cover up major firings even this week – 5 RIFs in one major market alone and more to come.
  • Details on how they made unsuspecting employees feel like their jobs were safe just hours before they were fired because CBS needed them for something.
  • What about lifelong CBS employees?

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The Hostile Takeover of Cumulus

INSIDE …

  • Who would want to do a hostile takeover of Cumulus?
  • How does Cumulus protect itself – how exactly does that work? Or does it?
  • How will this affect the Cumulus plan to file a pre-pack bankruptcy?
  • More importantly – which bidders is the Cumulus board afraid of?
  • Who are the suspects – the radio groups, individuals and money people more likely to want to steal Cumulus.
  • Companies like this that like to buy broken companies.
  • The radio group that must have Cumulus to grow – are they the hostile takeover threat.
  • Here’s the buyer I’m putting my bet on. I could be wrong but I doubt it.

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iHeart’s New Record 40 Commercial Units an Hour

INSIDE …

  • How widespread is this practice becoming – and where?
  • Details on how “unlimited demand” pricing works.
  • How iHeart loses buys to competitors and then – well, as you’ll see – screws the competitors who won fair and square.  Beware.
  • Which iHeart market has been caught doing even worse averaging – yes, averaging – 21-22 commercial minutes an hour.
  • How iHeart ruined a large first time advertiser with no radio history by using this tactic.
  • Check out these rock bottom CPPs and CPMs – and look twice because you won’t believe them the first time.
  • At least the iHeart salesperson is coming out ahead – wait, wait … see how iHeart is now handling salespeople on low ball buys.

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Beasley Media’s Death Wish

INSIDE …

  • What does “Princess” Caroline call a fired employee behind their backs?  Reader Discretion Advised.  This is cringe-worthy.
  • Why Beasley keeps losing employees that AREN’T fired.
  • Where Greater Media employees were so fearful of going to work for Beasley that 6 quit on day one.
  • How Beasley completely botched the Greater Media acquisition – the one big mistake they are still paying for.
  • What’s the real story behind Peter Smyth and John Fullam’s departure?
  • Who are the new superstar Beasley execs of the future? 
  • The missing gene Caroline must find somewhere, somehow before it is too late.
  • Question:  Is Caroline worse or better than Lew Dickey or even his brother Fredo?
  • Speaking of Cumulus, how is that merger going down between Beasley and Cumulus.

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Entercom’s Spinoff Strategy

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The Future of Cable News

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iHeart Rumors

Don’t believe all the rumors you’ve been reading about the future of iHeart.

Just some of them.

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Cumulus Swaps

Cumulus is in no position to be writing checks to acquire the stations they badly need to generate more revenue in major markets.

But they can still swap and, as you’ll see, the possibilities affect a lot of people.

  • Two dazzling markets that Cumulus is eying.
  • The seller who holds the key to swapping.
  • How many markets would be involved.
  • And, the breathtaking assets that Cumulus would have to give up to make this proposition work.
  • The buyer who reportedly could be willing to swap with Cumulus on the eve of bankruptcy.
  • What Cumulus could give up.

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Revealed – Lew Dickey’s Investment Plan

Lew Dickey is armed with a $200 million blank check and a reported ability to raise $1.5 billion to build a new Modern Media company around radio assets.

But why would he want to be a little player, arriving too late to give himself a chance?

Instead, based on loose lips from people close to Dickey, he’s planning to do something that if he actually follows through could be very viable.

  • The strategy that prevents his new company from making the mistakes Cumulus made.
  • A sampling of the assets Lew could buy.
  • Where Lew would NOT buy.
  • How he might partner with his former company, Cumulus.
  • Any other assets but radio?
  • What about brother Fredo – does he have a future at Modern Media.

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The Noose Tightens on iHeart

By now everyone knows that iHeart is in big trouble – mostly from financial missteps but not limited to that.

Now, stunning revelations on how tight things are getting previously withheld from public view.

  • For example, what percentage of lenders has agreed to their debt exchange refinancing effort?
  • Which lender stood up to Bob Pittman’s playing the bankruptcy card and the ballsy thing they did.
  • The audacity of one lender to counter Pittman’s bankruptcy threat with this ploy.
  • The real likelihood that iHeart defaults into bankruptcy according to Wall Street investors – not what iHeart is threatening.
  • Why is iHeart spending like a drunken sailor when expenses are in record territory?
  • Why layoffs are being conducted even as Pittman commits hundreds of millions elsewhere – here are some examples.
  • How much cash does iHeart have on hand and is it an issue going forward.
  • And most importantly – what we know to date on an upcoming iHeart scandal that can totally rock the company.

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Westwood One

Cumulus originally spent $260 million to buy Westwood One and with that acquisition buried itself in debt.

But does Cumulus really need Westwood One now?

  • Who is the “surprise buyer” who could make Mary Berner a very nice offer.
  • What’s wrong with Westwood One?
  • Why Westwood One would be better off in the hands of a new owner.
  • The two radio groups that need Westwood One more than Cumulus.
  • What’s the scenario under which Westwood takes on this investment partner.

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CBS PDs

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Manchester

Terror has come to the entertainment industry.

Today’s Millennial generation and the ones who came after – 13 year olds among others – are among the most anxiety ridden of all.

When concert venues become the target, it really hits home – our home in the music and broadcasting industry.

Go to Twitter for the latest, not most radio stations.

Hit music stations had this one chance to help heal the pain for their young music loving audiences but no one was home.

Voice tracking or jocks so stuck in formatics that they didn’t realize that when your P1 audience is rocked to its bones, the news story and conversation that follows is precisely the “hit record” you must play over and over again.

Open the mics, let the audience vent.

If not, go to Twitter and social media because they do.

Even all-news stations were falling asleep.

Why didn’t they just plug into BBC Radio because they still know how to cover news?

Beyond the missed opportunities, the bombing as Ariana Grande’s concert was wrapping up signifies some challenges to the live venue business, one of the last aspects of music entertainment to remain robust.

iHeart is the leader in concerts and now they have to be even more aware of safety at their events.

Things won’t be the same for their audience or their parents after last night.

If you’re a parent, the news of this latest act of terrorism is scary.

The idea of being at risk at a musical event may have its short-term disadvantages to concert promoters from now on, but Americans and humans in general find ways to go on with their lives and confront their fears.  They stand up to terror.  That is our wish for these young people across the sea and to empathizers across the street.

Media in the post 9/11 world will have to adapt.

Social media is the lifeline in good times and times of crisis.

Radio, television and the music industry will have to become a greater part of the conversation to remain relevant.  They can’t just act like it’s business as usual when the entire world is in pursuit of news, conversation and connection.

The concert business may dip.

Fans may be more reluctant to attend live events especially from a generation that suffers from more anxiety than any other.

Radio will have to wake up, turn off the computer in the closet and become a kind of audio Twitter reflecting a real concern and sensitivity for their audience.

I scanned the dial in Philly last night after the Manchester explosion and no hit music station was doing anything other than what they would do on any other night.

I get it.

Budget cuts, canned talent.

But last night was not like any other night and for those of us who know the real potential of radio know that it was a missed opportunity to show our P1s that we indeed know the difference between social media and corporate radio.

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Cumulus Hostile Takeover

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SiriusXM in Trouble

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The Cumulus Free Fall

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The Latest on CBS Radio RIFs

What are “don’t ask/don’t tell” firings?

How CBS Radio plans to dispense with the remaining RIFs under the radar.

Unexpected layoffs breakout.

The iconic CBS station that will wind up cutting a whopping $750,000 in expenses in this round of cost cutting alone.

Are they done yet? 

That’s just the CBS layoffs, the actual dollar number of Entercom RIFs planned once the merger is complete.

Read the full article now.

Cumulus Survival Chances

  • The role of Bob Walker now
  • How secure is Mike McVay after yesterday?
  • Why Westwood One may be the undoing of Cumulus.
  • How Cumulus is generating more debt per quarter than ad revenue.
  • How long does Mary Berner get to turn around Cumulus

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Cumulus Predictions

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Entercom’s Cratering Market Value

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Massive iHeart Raises

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The Future of Power 106 & Emmis

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iHeart Trying to Force Bankruptcy

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iHeart’s New Talent Policy

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Here’s What a Cumulus Bankruptcy Looks Like

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Entercom/CBS Spins

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CBS Radio Programming Changes Under Entercom

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Panic at Alpha Media

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iHeart’s Pre-Bankruptcy Play

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Tomorrow is the Independent Radio Management Conference in Philadelphia. Find out what’s new, what’s working and what’s ahead for independent stations competing in the second wave of big consolidation. Reserve a seat (below).

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What’s New For Radio

  1. Amazon’s Alexa on Echo.
  2. Along with Apple CarPlay, Google Home and Android Audio reach 7% of our potential audience. Let’s figure this out, it’s important.
  3. Artificial intelligence – teens trust artificial intelligence (Siri, algorithms, Alexa, etc.) MORE than they trust media or humans. Solutions?
  4. Radio needs a “second stream” to counter TV’s “second screen”.
  5. Young people will reject anything radio does with commercials because it breaks the continuity. Wait! That’s how we monetize radio and streaming. Now what?
  6. 90% of car dealers’ radio ads don’t work and are a waste of money – new research.
  7. 68% of ALL local commercials are a waste of money according to new research but there is a way to make local commercials more effective.
  8. Being “unpredictable” is a major key to winning 18-34 year old Millennials – but radio is the most predictable medium of all. What to do?
  9. The station that cracks the “app code” for its content will be very successful with younger generations. Do you know what the “app code” is?
  10. Google’s unwillingness to protect advertisers from serving ads next to objectionable content (i.e., terrorist websites, porn, etc.) is an opportunity for radio but only with these changes.
  11. Student loans, jobs and dreams are central to winning Millennial audiences.
  12. 1 out of 5 minutes of all audio is happening on a smartphone.
  13. Podcasting is the way to reach them and yet radio accounts for only 1% of all podcast programs.

These are among the topics we will explore tomorrow at my Independent Radio Management Conference in Philadelphia.

And I can hardly wait to share Millennial powered sales ad promotions that big advertisers will support right now.

Learn about them and how to pitch them when we are together.

If these issues are as important to you as they are to many broadcasters, come to Philly on Wednesday – air, car, Amtrak (5 minutes from the station).

Invest from 9 to 4 pm tomorrow – Wednesday April 5 -- and we will start with what’s new, what’s working and what’s ahead.

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CBS Radio’s Big Traffic Mistake

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Wednesday – just two days from now – is the Independent Radio Management Conference in Philadelphia. Find out what’s new, what’s working and what’s ahead for independent stations competing in the second wave of big consolidation. Reserve a seat (below).

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Can Google’s Ad Problems Help Radio?

Google has been losing business left and right from major advertisers who don’t want their ads to show up with objectionable or offensive content.

Places like terrorist group content or porn sites – a buzz kill for advertisers who care about their image.

So far Google has been unwilling (perhaps also unable) to prevent serving ads to places where advertisers don’t want to be.

And advertisers have been strict about this because they believe you are known or even defined by the company you keep.

Google is holding fast against unhappy advertisers.

And the question arises can radio benefit from this?

Radio guarantees advertisers exactly where their content will be and it will be safe.

I’d like to say yes, but radio has a lot of work to do before it can benefit from some of the shortfalls of digital advertising.  There are others as the dew is off the lily for digital ad serving as we’ll discuss at our independent radio conference this Wednesday.

But still, radio has some problems to fix before asking disgruntled Google advertisers to increase their radio budgets.

  1. Radio has to first unlock Millennials who see radio as out of date, unnecessary and irrelevant to their 18-34 year old age group in the digital age.  You’ll see an expert on Millennials address how to get results on this next Wednesday.
  2. Better, more effective commercials must be offered by radio and as you’ll see after a special presentation this week, just this one thing – writing effective copy, using the right kind and number of voices and testing the advertising for effectiveness can increase a station’s advertising right now with or without a Google bump.
  3. Radio must change the way we speak to audiences and present content because advertisers want authenticity that radio does not presently have.

And I can hardly wait to share Millennial powered sales ad promotions that big advertisers will support right now.

Learn about them and how to pitch them when we are together.

If these issues are as important to you as they are to many broadcasters, come to Philly on Wednesday – air, car, Amtrak (5 minutes from the station).

Invest one day – Wednesday April 5 -- and we will start with what’s new, what’s working and what’s ahead.

View the Full Program here

Bankruptcy Dangers for iHeart & Cumulus Employees

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            Westwood One Merger

            Mass Cutbacks Ordered At CBS Radio

            Entercom’s LA Fast One

            CBS Radio Revenue Tanking

            Dickey's Resignation from the Cumulus Board

            Entercom Planning 2 Major Surprises

            iHeart's Soaring Stock

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Competing Against Rate Droppers

If you ask any radio manager what the biggest problem the industry is facing this year, it is competing against rate droppers.

iHeart has led the race to the bottom and other stations (even consolidators) have had to acquiesce.

The widespread sale of short, cheaper spots has not helped the overall radio industry.

Cumulus followed and look where it got them?

And now just this week we learn CBS Radio is initiating huge rate cuts, doing one-day sales and offering bonuses to get whatever business they can.

It’s bad in markets where local, independent operators are forced to compete with this kind of thing but it doesn’t stop there.

Rampant rate cutting has moved to markets where consolidators do not operate as buyers get used to wielding this kind of power.

They’ve created a monster and it is the media buyer who expects deep rate cuts, promotions and bonuses.

It’s hard to make your numbers like that.

But at our Philly conference next week the focus is on local and independent operators who want solutions to dealing with this new media buyer/advertiser entitlement to drive radio rates down so low stations have a hard time making budget.

  1. How to counter pitch a rate dropper and come out ahead.
  2. One thing that will almost guarantee you a premium rate making your station immune from rate droppers. Yet few stations have caught on yet. We’ll have one at the table that will share how they do it.
  3. How to handle expected bonus spots and meaningless digital bonus ads that drive down rates and give media buyers more weapons to fight with.
  4. Things you can do when you have to take a low ball buy (who can afford to turn away money) so the next time you are in a position to get a higher rate in spite of what your competitors give up.

If these issues are as important to you as they are to many broadcasters, find a way to Philly next week – air, car, Amtrak (5 minutes from the station).

Invest one day – Wednesday April 5 -- and you will come away with strategies that make a difference to your bottom line.

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Westwood One Merger

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  • A dirty deal that was planned even before CBS agreed to merge with Entercom
  • Why Entercom will be iHeart’s worst nightmare in LA if it pulls this off

A new subscription also unlocks these full articles …

            Mass Cutbacks Ordered At CBS Radio

            Entercom’s LA Fast One

            CBS Radio Revenue Tanking

            Dickey's Resignation from the Cumulus Board

            Entercom Planning 2 Major Surprises

            iHeart's Soaring Stock

            iHeart Major Market Fail

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How Many Voices Make the Most Effective Radio Spots

One, two or three voices?

How many voices on a radio spot is proven to be most effective for your local client by far?

Do you know?

Would you bet your billing on it because that’s exactly what a lot of stations are doing when they don’t listen to what listeners want.

I can promise we will tell you next week at my Philly radio conference and it is one of those three choices.  Research shows you can greatly increase the effectiveness for your client’s local spots if you choose the right number voices.

We’ll have an expert to talk about this.

And also to talk about how to keep advertisers in flight and not off the air. 

We’re all looking for ways to build the revenue up in this challenging year for radio, so let’s not forget this way.

Reduce churn – that will greatly help.

Make more effective ads.

And test those ads.

Then charge a premium for testing and for delivering better results.

But there is so much more because this isn’t a show and it isn’t for networking.

It’s about building revenue, attracting in-demo listeners, competing with digital for revenue and refreshing yourself on trending topics that affect local radio stations.

Again, if you attend this conference – and you get nothing more than this information, you will more than pay for your time invested.

But look at the following list of subjects, you’ll get a whole lot more.

View the Full Program here

Mass Cutbacks Ordered At CBS Radio

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  • Who will be affected and which CBS markets
  • How these cutbacks will work and how soon they will be implemented
  • How many layoffs will it take to cover expected losses

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            Entercom’s LA Fast One

            CBS Radio Revenue Tanking

            Dickey's Resignation from the Cumulus Board

            Entercom Planning 2 Major Surprises

            iHeart's Soaring Stock

            iHeart Major Market Fail

            iHeart's Plan to Dupe Lenders

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Your Competitor’s New Morning Show

If you make no other change in the year ahead, the one thing you must do is update your morning show.

Many companies know that they have a problem with changing audiences and their outdated morning shows that are essentially unchanged for years.

If you don’t act, you can be sure they will.

Some 50% of a successful stations revenue is derived from AM drive so a lot is at stake.

Here’s what you are going to have to deal with …

  1. Increasingly listeners want a lead female anchor and not just a woman sidekick. iHeart pulled Ellen K off its primary Ryan Seacrest KIIS morning show in LA for a young woman sidekick and sent Ellen to another one of their stations – KOST.       Within months she was beating Seacrest and he and the KIIS show have steadily declined once a strong woman competitor hit the market. If it can happen to “Kiss” and to a name as big as Seacrest, it’s time to look at your options for promoting women in the morning. It’s complex, but we have solid input and useful suggestions.
  2. What if you have a solid male morning show personality? This can be delicate but your station has some options.
  3. Old features are irrelevant today even though stations need traffic and news for revenue purposes. How to strike a balance between the features radio needs to keep the billing up and new features to get the audience re-engaged.
  4. This is a generalization but worth noting – in markets where humor is the chief component of radio morning shows, we’re seeing a slide.
  5. Morning show listeners want more authenticity and we’re going to brainstorm some ways to make mornings more authentic before someone else in your market figures it out.
  6. Contests are not a big draw but dreams are – all of us are dreamers. But here is what young in-demo audience’s think of as dreams.

Find a way to Philly next week – air, car, Amtrak (5 minutes from the station).

This kind of information is too precious to miss out on and only available in the company of other local operators who are definitely not sitting still.

Invest one day – Wednesday April 5 -- and you will come away with focused ideas and strategies on revenue building, updating your morning show and the following subjects:

View the Full Program here

Entercom’s LA Fast One

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  • A down and dirty deal that was planned even before CBS agreed to merge with Entercom
  • Why Entercom will be iHeart’s worst nightmare in LA if it pulls this off

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            CBS Radio Revenue Tanking

            Dickey's Resignation from the Cumulus Board

            Entercom Planning 2 Major Surprises

            iHeart's Soaring Stock

            iHeart Major Market Fail

            iHeart's Plan to Dupe Lenders

            The Cumulus Cuts, Staff Reductions

            iHeart Takes 1st Step Toward Bankruptcy Filing

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18-34’s Don’t Listen to Songs All the Way Through

That’s a problem because everything we do in radio – build cume, expand quarter hour listening, focus on P1s – is based on the simple idea that if a station plays the most popular songs, the audience will keep listening.

In fact, programmers believe if you stop djs and air personalities from talking, ratings will go up (and because of PPM methodology, it is true).

But listeners love really good radio personalities.

We even have this notion that if we run 8 minutes of commercials twice an hour it’s okay because the audience will check back in.

That’s like tempting them to seek another hit of dopamine at one of their many other digital choices.

2017 is the year of radio revenue challenges – make no mistake about it – and we’re focused like a laser on it.

But let’s not lose sight of how the audience has already changed and radio has not.

This is why we do a refresh every year on topics that are trending for radio stations.

And shorter attention spans that are killing our chances for success with this 18-34 demographic that advertisers desire.

  1. They don’t listen to songs all the way through even the ones that they like.  That’s the Pandora/Spotify influence.  It’s pure adrenaline that listeners seek when they are listening to music.  Even playing the hits is no longer enough, but there is an alternative made for radio but time is short.
  2. There are ways to make it more difficult for 18-34’s to tune out the music they like.  One way is how we present it and that will be front and center at my Philly conference in about a week.
  3. Another way is to let them tune out and keep trying to draw them back but that can prove to be difficult and costly because some kind of a bribe may be necessary.  Still, it’s one of your options.
  4. One area we will explore is “music discovery”.  18-34’s are really into that – again, a byproduct of streaming music services and music on-demand that they grew up with.  You are going to learn a way to feed 18-34’s the music discovery they want without losing the hit appeal of your station.

There is no problem the radio industry cannot confront and turn into an advantage.

But great ideas like these are useless without a game plan forward and you’ll get that in Philly next week.

Invest one day – Wednesday April 5 – and you will come away with focused ideas and strategies on revenue recovery, making 18-34’s stay tuned and the following subjects.  It’s tax-deductible, check with your accountant:

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CBS Radio Revenue Tanking

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  • For stations that compete in markets where CBS Radio owns stations, here is what CBS is going to do in detail to disrupt ad sales.
  • Specifically, how CBS is going to change the way they manage their sales people – account execs are not going to like this.

A new subscription also unlocks these full articles …

            Dickey's Resignation from the Cumulus Board

            Entercom Planning 2 Major Surprises

            iHeart's Soaring Stock

            iHeart Major Market Fail

            iHeart's Plan to Dupe Lenders

            The Cumulus Cuts, Staff Reductions

            iHeart Takes 1st Step Toward Bankruptcy Filing

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Millennials Freak at Mobile, Video Ads

If this isn’t a once in a lifetime opportunity for radio, I don’t know what is.

According to Deloitte’s “Digital Democracy Survey”, 80% of young TV online and mobile TV viewers will skip commercials.

Over 70% of Millennials and those under 15 (Gen Z) say such ads are “irrelevant”.

45% use ad blocking software with 89% saying it is their intent to block all advertising.

46% say they focus more on ads that they can skip.

99% of Millennials and Gen Z multitask while watching video.

If the radio industry wasn’t so driven by two big companies flirting with bankruptcy and desperate to sell anything, they would call this an opportunity for radio, too.

Independent local stations – the ones planning on staying in business and making a profit – can come up with a strategy to make radio advertising more appealing to a very large generation of potential listeners.

Be more authentic in spots.

Use more voices – we now even know the optimum number of voices to create the most effective ads.

Test the spots before running so the client doesn’t waste their money (obviously, a debt-ridden consolidator isn’t worried about advertisers wasting their money or doing more effective ads).

You bet advertisers will pay more for this.

What I’m saying is that the glass is more than half full for radio if stations focus on results and that includes understanding how Millennials and Gen Z think.

You are aware that I am doing a conference for local radio in about a week and a half.

I have consulted an expert in Millennials to drill down on these powerful keys.

And independent stations who have mastered – yes, mastered – getting premium rates from advertisers while making them more effective to in-demo audiences.

I can make you this promise.

Invest a day in this conference and you will have so much focused information on what is currently trending among audiences and advertisers.

It will be the best and most useful day you’ve spent gathering intelligence on how to compete in the second wave of consolidation.

View the Full Program here.

Dickey’s Resignation from the Cumulus Board

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            Entercom Planning 2 Major Surprises

            iHeart's Soaring Stock

            iHeart Major Market Fail

            iHeart's Plan to Dupe Lenders

            The Cumulus Cuts, Staff Reductions

            iHeart Takes 1st Step Toward Bankruptcy Filing

            The Katz Rep Firm Scandal

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The Epidemic of Shorter, Cheaper Spots

This one is on iHeart.

They can’t get their rate so they are selling as much as they can for as little as they have to take.

Market after market competing managers are telling me that this is killing them. It drives the price of radio down and it makes it harder to make your numbers.

And if anyone cares – good broadcasters usually do --- a lot of crappy, cheap, short ads are being aired making the on-air clutter problem even worse.

In other words, listeners have had it with commercials and radio adds more of them. And when you run a lot of shorter ads, it seems like even more.

This is a big deal especially for independent operators who can’t afford to sell inventory the way iHeart is doing.

Scorched earth selling.

So, if you’ve been following my narratives about the radio conference I’m doing in Philly in about a week and a half, you’ll understand why I’ve consulted independent stations that are succeeding at fighting rate cutters.

I’m going to be honest (as opposed to the opposite, right), even shrewd operators are getting dinged by predatory sales practices of desperate consolidators like iHeart.

But they are getting dinged less.

And they are increasing the spends of their best advertisers and cutting down on churn.

So if you’re at the table when we get to this number one revenue issue confronting radio right now, you’ll learn …

  • How to get your best advertisers to spend more with you even if they have to take it from your competitor.
  • The exact pitch that makes you their lead and biggest buy.
  • Why and how independent stations employing the approach you will learn are even getting premium rates.
  • The package to put in front of advertisers and we’ll name names of resources you can go to for helping your best advertisers spend with you first with the biggest buy.

I’m not a big fan of what consolidation has done to the radio industry and I want to offer solutions that can help independent operators succeed even when their competitors are hurting the industry.

I can’t force you to be there, but I can invite you with this promise – it will be the best and most useful day you’ve spent gathering intelligence on how to compete in the second wave of consolidation.

View the Full Program here.

Entercom Planning 2 Major Surprises

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            iHeart's Soaring Stock

            iHeart Major Market Fail

            iHeart's Plan to Dupe Lenders

            The Cumulus Cuts, Staff Reductions

            iHeart Takes 1st Step Toward Bankruptcy Filing

            The Katz Rep Firm Scandal

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2017 Philly Radio Conference (April 5) Registration

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Radio’s 2 Biggest Problems

One of them is not radio’s fault, really.

The other absolutely IS radio’s doing.

Consolidation ruined the business.

When I first said this as publisher of Inside Radio in 1996, I got more crap from people who were loving the potential of gobbling up competitors, running an entire market and dominating ad rates.

Did they get fooled.

But all of that eventually faded when they saw that the venture capital that put these monopolies together started firing them or making them take on more jobs than any human could do.

And it wasn’t just once – it kept happening and still does today.

Just yesterday, I got a tip on Entercom and how they are cutting CBS expenses even now without FCC approval to merge.  Just a small detail when CBS execs understand a wink and a nod.

The other problem that is directly on radio is a blatant disregard for an entire generation of listeners and what a lousy time to assume that all teens growing up would be radio listeners.

So we lost Millennials and judging from my mail and my contacts in this business, the word Millennial is not one radio people even like to say even though they constitute the 18-34 year old demographic.

You might say Napster killed music, but it didn’t.

Apple killed music when Steve Jobs talked the labels obsessed with music piracy into letting him sell tunes for 99 cents.

Let the cherry picking begin.

You might say digital devices killed radio but radio killed radio by refusing to change, ignoring vastly different needs of an 86 million generation – something it continues to do right up to this moment.

So venture capital continues to play monopoly with a handful of groups.

Only the strong will survive unless …

Unless, the local, independent radio operators re-engage this Millennial audience because without them there is no growth ahead for radio.

  1. We will need to focus on making radio the next social medium because radio personalities used to have a direct pipeline into the heads of listeners and it can be that way again when it comes to music, all things local and advocacy.  Social media is not Facebook, Twitter, Instagram or SnapChat.  It’s radio. 
  2. We will need to stop stealing from advertisers.  Okay, get mad at me if you want but it’s true.  Radio consolidators are so desperate that they have accepted a new standard – shorter spots, cheaper prices.  Now that’s a loser if I ever heard it. Instead radio needs to help its best advertisers get palpable results.  Test copy, produce better commercials, meet joint goals.  Not just run one cheap ad after another.  That’s not a business, it’s a fire sale.  So when I tell you Jerry Lee knows more about making advertiser ad campaigns wildly successful at higher prices, I’m not kidding.  That’s why I am having him lay it all out at my conference in two weeks – the one you need to attend if you care about not going down with venture capital backed companies on the verge of bankruptcy.  You think bankruptcy doesn’t hurt you?
  3. Once and for all, get over digital.  Do radio.  Great radio.  Give listeners what they want and advertisers something they can’t get from a programmatic buy at low, low prices.  And when you want to do digital right, make it short form video, the fastest path to a never-ending money stream.  Get the right topics, the right people, the right angle and the right monetization – and we’re going to have a conversation about this.

To make miraculous things happen for the rest of this year, become expert at the things that matter most to listeners and advertisers by taking a seat at the table at my radio conference in less than two weeks.

Conference details here.

iHeart’s Soaring Stock

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            iHeart Major Market Fail

            iHeart's Plan to Dupe Lenders

            The Cumulus Cuts, Staff Reductions

            iHeart Takes 1st Step Toward Bankruptcy Filing

            The Katz Rep Firm Scandal

            Lenders Going After iHeart's Pittman

            The Emmis Layoffs

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The program for my 2017 Radio Conference in 2 weeks is now set. Here is the final and complete program agenda with times, details and presentations here.

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Changing How Radio Engages Listeners

When young in-demo audiences under 40 turn on a radio, they hear aliens.

Radio doesn’t sound like them and doesn’t have what they want from a radio station today.

Here are some of the things listeners want from radio …

  1. Talk one-to-one not to everybody at once.
  2. Listeners do not appreciate when radio stations try to relate to them. At my conference last year, Dan Mason, Jr. presented his research that showed listeners are turned off by stations that try too hard to relate. In other words, be authentic, not patronizing.
  3. Listeners still feel radio personalities talk down to them.
  4. They don’t like when women are put into subservient roles or put in positions that are second to males – a role that used to be accepted.
  5. They hate hype and yet radio stations are veritable hype machines with sweepers, promos and jocks who sound like they are bragging. Most stations would tell you their station never hypes but listeners would disagree.
  6. Radio will have to come up with another way to schedule commercials. If stations keep running short cheaper spots that ad agencies prefer, listeners will tune out and stay away.
  7. Read their lips – they don’t listen to songs all the way through even ones they love. Ironically, radio is based on the theory that if we play the most popular songs, the audience will stay listening. Any realist knows this is not the case so a different approach is now required.
  8. Listeners want the station to stand for something. Quick: what does your station stand for in one or two words. Let your audience answer and don’t be surprised if they can’t. And if you think they will regurgitate your on-air branding, they won’t. A radio station that engages audiences must be described by them in one or two meaningful words.
  9. They want stations to help them with life – get a job, meet people, follow their dreams, pay their college loans down. No station you know of does this.
  10. They want stations to advocate for them and fight for what’s fair. Stations advocate for listeners? What am I smoking?

I have described a station that today’s audiences want and today’s radio is not giving them.

To find out how to start the process of changing the way we engage audiences, reserve a seat and join the discussion at my upcoming radio conference two weeks from today where we will share ideas and strategies. Details here.

iHeart Major Market Fail

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  • How bad is their revenue decline? The secret numbers revealed.
  • Which iHeart markets matter most and what shape they are in.
  • What factor is killing iHeart and it is reversible.
  • The one decision they wish they had back that causes them trouble.

A new subscription also unlocks these full articles …

            iHeart's Plan to Dupe Lenders

            The Cumulus Cuts, Staff Reductions

            iHeart Takes 1st Step Toward Bankruptcy Filing

            The Katz Rep Firm Scandal

            Lenders Going After iHeart's Pittman

            The Emmis Layoffs

            Cumulus Management Shakeup

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The final program for my 2017 Radio Conference in 2 weeks is now set. Here is the final and complete program agenda with times, details and presentations here.

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Competing in Radio After Entercom/CBS

You need another industry seminar, show or convention like you need a hole in the head. Believe me, I know that.

But this is not just another conference.

It’s the one you should seriously consider attending.

These annual learning conferences exceed the expectation of attendees every year and this is our eighth-year.

Let me tell you how this one-day investment on your part can reap tremendous career and personal benefits all year long.

CBS/Entercom Changes Everything

Believe that this is just another consolidation if you like, but you’ll likely see things out of your control affecting your ability to compete even if you’re not in a big consolidation market. Bad practices travel. iHeart, the new Entercom and Cumulus plus their new merger partner will dictate buying, programming and pressure local stations previously immune from the disadvantages of consolidation.

Programmatic Buying: Good for Them, Not for Local Stations

Consolidators are getting set to automate buying to realize vast savings from cutting commission expenses. But programmatic buying in the digital space already has a proven record of driving down rates and putting too much power in the hands of buyers. Local, independents would best be focused on a new age of relationship selling. But what does that look like?

Relationship Selling vs. Programmatic

Local stations that can learn how to test advertiser copy and employ what we know works best in producing radio spots can earn a premium even as consolidators cut costs. MoreFM in Philadelphia is the one station (that’s right ONE) that outbills entire radio clusters and we have their chairman presenting face-to-face to you at our conference. This is the only way to hear it from a station that succeeds at beating consolidators. Miss this and you miss a lot.

Short Commercials Will Be the Death of Local Radio

Consolidators are selling as many short, cheap ads as they can because they are desperate. But their churn is awful. This is a path for sure failure of local operators who are likely going to be forced into feeding off short, cheap spots. So what’s the one thing that can get a serious advertiser to run longer spots at higher rates? We’ll tell you and you can return home and do it because this isn’t speculation – it’s actual results.

Attract 86 million New Listeners

Millennials are not interested in corporate radio, but we’re commissioning expert and author of books on Millennials Morley Winograd to answer this blunt question: what does a radio station have to sound like to get more of these high demand, in-demo Millennials? While your competitors guess, you’ll actually know what to do.

The One Thing That Can Make a Millennial Addicted to Radio

That’s right, I said addicted. Strong word but you’re going to learn that there are a couple of things that even a Millennial can’t resist from radio if they otherwise like what they hear. One thing is the radio station that can make their dreams come true. Another is a station that can help them find better jobs. We’ll talk about these. But the best of all is a promotion so addictive, they will not dare turn your station off. While consolidators are sharing a trip among 45 markets you can be doing this – and yes, you’ll hear the blueprint in Philly.

Facebook and Twitter Are So Passé

To embrace social networks publicly is to look even less cool than radio looks to younger listeners these days. Instagram is hot but peaking and SnapChat is the ten-second now you see it, now you don’t app that is all the rage – for the moment, that is. But what if I told you that there is an exciting new social networking concept made for local stations and it can be bigger than Facebook, Twitter or Instagram. That’s what I intend to do.

Better Get On YouTube

BUT … local radio stations need a local strategy for YouTube that is the biggest, most important platform for digital involvement. Without YouTube, you’re just waiting to be outdated. But what if I shared with you a way to not only get a meaningful presence on YouTube but also make money? Would you call that a good digital strategy for radio?

Identify the Emerging Critical Trends for the Next 12 Months

Podcasting as a radio format … Radio morning shows designed for the digital era … A new way to talk to listeners (the way they like but we don’t do) … Rethinking women on-the-air … Repurposing the dead hours of 7pm to 5am … Reversing Time Spent Listening declines … How important is Amazon Echo’s Alexa to Radio’s Future and more.

You can’t expect to succeed in 2017 and beyond if you’re the last to know what trends are developing and how to take advantage of them.

The Independent Radio Management Conference is not a show, not a series of panels with people who could learn more from you than you could from them.

It’s an interactive learning event for smart media executives where the teacher and the taught together do the teaching.

Won’t you accept my invitation to reap all these benefits and more and join radio executives for this career-changing event?

2 weeks from now – April 5th in Philadelphia.

One-day.

Reserve a seat

Inquire about group rates

The Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm              Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm         Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

  • How to Retrain Air Talent to Sound Like Today’s Audiences
  • How Gender Fluidity Will Affect the Way Your Program To 18-34’s
  • How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
  • The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
  • What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
  • How to Change the Way We Talk to Today’s Listeners
  • The Contest Prize Listeners Crave Most (Not Money, Not Trips)
  • Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
  • How to Finally Improve TSL Which Has Been Declining for 2 Decades
  • How to Handle Too Many Commercials
  • How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

  • Updating the Morning Show
  • The One Morning Show Feature That Every Station Should Have
  • New Evidence That the Morning “Man” of the Future Should Be a Woman
  • Eliminating Outdated Morning Shows (Making Them Cool Again)
  • New Ways to Repurpose 7pm to 5am
  • How to Handle Traffic On-Air Now That Listeners Widely Access It Online
  • How to Rebuild Eroding Audiences After PM Drive
  • The One Type Commercial Even Millennials Will Stick Around For
  • Cutout shows for after 5pm aimed specifically for P1 listeners and premium advertisers
  • How to use podcasting on-air to generate revenue and loyalty
  • How to create a weekend revenue stream by targeting your station’s loyalist listeners

Growing On-Air Revenue / Making Money From Digital

(With a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

  • Competing Against Rate Droppers
  • Reducing Advertiser Turnover to Virtually Nothing
  • The Best Company to Pretest Advertiser Copy for Success
  • The Optimum Number of Voices That Make Radio Ads More Effective
  • The Perfect Radio Solution for Podcasting
  • New Competition From User-generated Content like YouTube
  • Finding New Digital Revenue Streams
  • Master Short Form Video
  • New Revenue From Product Placement & Subscription Fees
  • Radio as a “Preview Channel” for Digital
  • How to Create Binge Listening Content for Radio
  • The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo
  • Radio as the new social medium – not Facebook, Instagram, Twitter or SnapChat.

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

  • How to Program to Shorter Attention Spans
  • Promotions That Will Guarantee Millennial Listeners
  • Focusing on Fans Not Listeners
  • Eliminating the Hot Clock as Millennials Like No Rules
  • Positioning Radio Against Pandora, Spotify & Streaming Music
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
  • The 5 Things Millennials Want From Radio (Millennial Values)
  • How to Remove Hype From Millennial Targeted Stations
  • The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Nearby Hotels

iHeart’s Plan to Dupe Lenders

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with iHeart's Plan to Dupe Lenders here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • How iHeart plans to get lenders to sell debt for pennies on the dollar
  • And this sucker punch that they don’t see coming when they do
  • Step by step details on the potential con of the century

A new subscription also unlocks these full articles …

            The Cumulus Cuts, Staff Reductions

            iHeart Takes 1st Step Toward Bankruptcy Filing

            The Katz Rep Firm Scandal

            Lenders Going After iHeart's Pittman

            The Emmis Layoffs

            Cumulus Management Shakeup

            Merger Partners for Cumulus

And includes access to every article for the past year plus 3,615 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

2 weeks until my 2017 Radio Conference. Here is the final and complete program agenda with times, details and presentations here.

$100 NewsTip Hotline.

Chuck Berry

Yes, Chuck Berry was the father of rock and roll, but that’s now the lead in his many obituaries since his death Saturday at 90.

He was a rebel playing rebellious music.

I have read a lot of great tributes to Chuck Berry since he died over the weekend but I don’t want to miss how important Chuck Berry was in other ways.

Back in the early days of rock and roll, Chuck Berry was supplying the backbeat to a new form of radio aimed at teenagers – top 40.

He did it skillfully even in the lyrics of his songs like “Sweet Little Sixteen”.

Cause they'll be rockin' on Bandstand
In Philadelphia, Pa.
Deep in the heart of Texas
And round the 'Frisco Bay
All over St.Louis
Way down in New Orleans
All the cats wanna dance with
Sweet Little Sixteen

You couldn’t have a hit without Bandstand in those days and the master put it into his song along with key radio markets.

John Lennon said if you want another name for rock and roll, call it Chuck Berry.

But don’t miss the tie in with radio.

Radio (and Bandstand) made Chuck Berry while Chuck Berry provided the rebellious music teens could only hear on radio and with their idol, Dick Clark.

Not Pandora or Spotify back then.

Not with the help of social media as it is today because – and this is really important – social media consisted of the nations rock and roll djs.

Radio djs who somehow today have fallen in love with Twitter, Facebook, Instagram and SnapChat forgetting that they still have the capability of being the most important link between the artist and their audience.

Chuck Berry wrote his own music and some of his best songs were written while he was in prison. That’s right, but you’d know that if your favorite top 40 dj of the time was speaking directly to you over the air.

The world has changed.

Radio has become less important.

Artists are not the rebels they used to be.

Rock and roll eventually gave way to Motown, the British Invasion, the Philly Sound and then various new genres including hip-hop.

They’re all good, but they’re all different.

Today, the best days for a hit record are the first week after it is dropped.

Then its usually downhill in terms of sales.

Back then you saved up money to buy Chuck Berry and his contemporaries. Their music was only available free on the radio and the radio only kept playing artists if they kept making hits.

Like Chuck Berry did record after record.

If we wonder why radio is not what it used to be, it is easy to blame digital devices and social media, but remembering Chuck Berry makes us take note that music that resonates with audiences and changes people had one direct way into their ears – radio.

So as we try to reinvent what used to be, it is helpful to keep in mind that music radio was a hand in hand collaboration with artists where they received exposure and “social networking” by djs in return for compelling music that drove radio audiences.

There are not many like Chuck Berry – maybe not one other as significant to early rock and roll and he did it with his friends in radio.

Ridin' along in my calaboose
Still tryin' to get her belt unloose
All the way home I held a grudge,
But the safety belt, it wouldn't budge
Cruisin' and playin' the radio
With no particular place to go.

(which, by the way, was written when the great Chuck Berry was serving prison time, but then you knew that, right because you heard it on the radio. )

2 weeks until my 2017 Radio Conference. Here is the final and complete program agenda with times, details and presentations here.

Contact Jerry

$100 NewsTip Hotline.

Thank you for telling your friends and associates about our original reporting in Inside Music Media. Tell them they can read 5 FREE SAMPLES

Radio Blueprint in the Age of More Consolidation

This is the reason local broadcasters are coming to Philadelphia in two weeks – to plan a strategy for a radio industry that will see one and likely two major consolidations up ahead.

CBS/Entercom will close fourth quarter and like it or not everything will change as the big get bigger and attempt to dictate the play in radio.

And Cumulus is a merger target for another company – Beasley, Townsquare – someone looking to get bigger and keep up with the majors.

To make things more challenging two bankruptcies are also ahead -- iHeart around the end of 2017 or 2018 and Cumulus from now until next year. These bankruptcies will have an adverse affect on good local operators faced with the desperation of radio groups with nothing left to lose.

If you’re a solid, local operator, this is no time to sit idly by so I thought you’d like to see the blueprint for local radio in this time of great change.

  1. Rate Protection -- How to keep your rates up and away from the market forces that most certainly will drive them down to sell volume not rate.
  2. Premium Rates -- How to create longer spots that will earn premiums and avoid the shorter/cheaper trend consolidators have adopted to get business at any cost.
  3. Less Advertiser Churn -- A proven way to get your best advertisers to pay more if you have a way to test their commercials for effectiveness and help them produce spots that will resonate with audiences. No one is better at this than Jerry Lee who does it year after year at More FM in Philly. Lee will explain how to test the spots, where to have them tested in a cost-effective way and share his secrets for creating spots that get the best results.
  4. Audience Development -- How to change the way radio engages audiences because, to be sure, consolidators will be taking an even cheaper route to programming and when that affects the FM dial in your market, it affects you.
  5. Morning Show Modernization -- How to invent the morning show of the future before we lose the one thing even Millennials love about radio. They want new features, new hosts, a more feminine empowered show. Believe me, consolidators are in no position to do this but independent, local operators are if they are ready to go to school on what we are now learning.
  6. Off-Hour Revenue Development -- How to generate revenue between those “dark” hours of 7pm until 5am. Most stations just break even or lose money in these time periods, but our blueprint will show some talk shows, on-air podcasts and other strategies to generate premium rates without having to attract more audience. It’s a play for P1s after dark and we’ll brainstorm together on these ideas and concepts.
  7. The Millennial Game Plan -- How to get Millennials to listen. I have asked Morley Winograd, expert and co-author of three books on Millennials to address what radio needs to do to win this 18-34 year old in-demo generation over. Only you will have access to this critical material and the brainstorming we will do based on it.
  8. Reinventing Digital --- The best way to make money from digital. Digital has been a disappointment. Groups who report increasing digital revenue are also making up what they call digital and often it is simple spot revenue. But short-form video is an inexpensive and immediately profitable pursuit for most independent stations so be prepared for learning what it takes and how that turns into real revenue rather quickly.
  9. New Trend Watch -- How to avoid the mistakes consolidators are making on podcasting. Yes, it is growing in popularity. No, it isn’t about to be monetized very soon. So I have asked program director turned podcast expert Steven Goldstein to put together a “Jerry Talk” on this. I have seen it and you will want to take lots of notes. Podcasting has a role but not the one consolidators think it has.

I hope you’ll consider taking a seat at the table for this illuminating and useful brainstorming session designed for local operators facing more competition from consolidators.

Because the teacher and the taught together do the teaching at my events, this seminar will not be available on tape or by stream.

A little over 2 weeks until the conference.

The full agenda, topics, drilled-down details, times, location, costs, discounts and hotel choices are available here.

Help? Please call Cheryl or Jerry Del Colliano at (480) 998-9898.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Nearby Hotels

The Cumulus Cuts, Staff Reductions

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with The Cumulus Cuts, Staff Reductions here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • Why employees fear mass Cumulus cutbacks now
  • The parts of the company most likely to see staff reductions
  • Who will be “the executioner” as things go from bad to worse

A new subscription also unlocks these full articles …

            iHeart Takes 1st Step Toward Bankruptcy Filing

            The Katz Rep Firm Scandal

            Lenders Going After iHeart's Pittman

            The Emmis Layoffs

            Cumulus Management Shakeup

            Merger Partners for Cumulus

            The End of Cumulus SVP Jeff Brown

And includes access to every article for the past year plus 3,613 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

“Making Millennials Listen” has been added to the 2017 Independent Radio Conference less than 3 weeks from now. See the complete program agenda with times, details and presentations here.

$100 NewsTip Hotline.

Getting Millennials To Listen

As a professor at the University of Southern California, I had the good fortune to get to know some great media resources not the least of which was a man who has become the go-to expert on Millennials.

He is Morley Winograd, co-author of three books on Millennials.

So for this year’s management conference in Philly, I asked Morley to put together a presentation on three things.

How radio can get Millennials to listen in the age of digital devices.

How radio should engage the 75 million Baby Boomers who are still left.

And how radio can deftly appeal to that in-between generation, Gen Xers who are very much in-demo for us.

All three relevant generations to the future of radio with knowledge from the recognized expert on generational media.

The answers are not easy, but they give hope for those who care to really go to school on generations and how they use radio.

For example, there may be 75 million Baby Boomers left, but only about 50 million were born in the USA. So classic hits formats are not the sole solution.

Millennials have so many other choices besides radio that they don’t need it the way other generations do and that is problematic because there are 86 million Millennials between 19 and 35, the in-demo audience radio must have.

Gen Xers have been largely ignored by radio stations that tend to program using established target formats rather than generational need. For example, Gen Xers are the prime podcasting generation and yet podcasting siphons off radio listeners and has no real path toward significant monetization.

We will propose a solution that is very doable among other strategies to reach the three target generational groups.

If hearing from the expert on generations and the way to get them to listen to radio would be a good investment in time, I hope you will reserve a seat at the April 5th Independent Radio Management Conference.

That’s less than 3 weeks from today.

Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm              Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm        Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

  • How to Retrain Air Talent to Sound Like Today’s Audiences
  • How Gender Fluidity Will Affect the Way Your Program To 18-34’s
  • How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
  • The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
  • What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
  • How to Change the Way We Talk to Today’s Listeners
  • The Contest Prize Listeners Crave Most (Not Money, Not Trips)
  • Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
  • How to Finally Improve TSL Which Has Been Declining for 2 Decades
  • How to Handle Too Many Commercials
  • How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

  • Updating the Morning Show
  • The One Morning Show Feature That Every Station Should Have
  • New Evidence That the Morning “Man” of the Future Should Be a Woman
  • Eliminating Outdated Morning Shows (Making Them Cool Again)
  • New Ways to Repurpose 7pm to 5am
  • How to Handle Traffic On-Air Now That Listeners Widely Access It Online
  • How to Rebuild Eroding Audiences After PM Drive
  • The One Type Commercial Even Millennials Will Stick Around For
  • Cutout shows for after 5pm aimed specifically for P1 listeners and premium advertisers
  • How to use podcasting on-air to generate revenue and loyalty
  • How to create a weekend revenue stream by targeting your station’s loyalist listeners

Growing On-Air Revenue / Making Money From Digital

(With a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

  • Competing Against Rate Droppers
  • Reducing Advertiser Turnover to Virtually Nothing
  • The Best Company to Pretest Advertiser Copy for Success
  • The Optimum Number of Voices That Make Radio Ads More Effective
  • The Perfect Radio Solution for Podcasting
  • New Competition From User-generated Content like YouTube
  • Finding New Digital Revenue Streams
  • Master Short Form Video
  • New Revenue From Product Placement & Subscription Fees
  • Radio as a “Preview Channel” for Digital
  • How to Create Binge Listening Content for Radio
  • The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo
  • Radio as the new social medium – not Facebook, Instagram, Twitter or SnapChat.

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

  • How to Program to Shorter Attention Spans
  • Promotions That Will Guarantee Millennial Listeners
  • Focusing on Fans Not Listeners
  • Eliminating the Hot Clock as Millennials Like No Rules
  • Positioning Radio Against Pandora, Spotify & Streaming Music
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
  • The 5 Things Millennials Want From Radio (Millennial Values)
  • How to Remove Hype From Millennial Targeted Stations
  • The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Nearby Hotels

iHeart Takes 1st Step Toward Bankruptcy Filing

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with iHeart Takes 1st Step Toward Bankruptcy Filing here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • Excerpts from the confidential Pittman/Bressler memo
  • When the actual bankruptcy could be filed
  • Why lenders are again up in arms to stop the latest move

A new subscription also unlocks these full articles …

            The Katz Rep Firm Scandal

            Lenders Going After iHeart's Pittman

            The Emmis Layoffs

            Cumulus Management Shakeup

            Merger Partners for Cumulus

            The End of Cumulus SVP Jeff Brown

            Alt-Wrong Talk Radio

And includes access to every article for the past year plus 3,610 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

“Repurposing 7pm to 5am” has been added to the 2017 Independent Radio Conference 3 weeks from now. See the complete program agenda with times, details and presentations here.

$100 NewsTip Hotline.

Repurposing 7pm to 5am

Stations know they are going to make their money primarily during daylight hours especially mornings.

After 7pm, radio goes into a second gear.

More voice tracking, less original content. Just things to keep the station warm.

But there is increasing evidence that 7pm to 5am will bring added revenue by adopting a new and different strategy.   This much-needed revenue could be the difference between posting a profit or breaking even at best.

Better yet, adopt some of these new programming ideas and stations will have something to sell advertisers at premium rates even if competitors are forcing them into lower rates during the day.

I think you’ll agree this is worth learning more about so I am putting it high on the agenda of my upcoming Independent Radio Management Conference in three weeks from now.

We’ll identify the kinds of things that fit into your present formats.

A special cutout for P1 listeners that would not only generate revenue but expand listening of your best and most loyal audience.

A way to use podcasting on-air that actually makes money and gains a premium.

A few weekend content strategies that can’t miss as revenue producers because they are aimed at P1s.

This management conference is an actual meeting of great minds (yours) and useful ideas and strategies.

I hope you will consider joining us at upcoming Independent Radio Management Conference.

Here’s the full program …

Program Agenda

8 am              Registration/Complimentary Breakfast
9 am             Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm             Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm        Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

  • How to Retrain Air Talent to Sound Like Today’s Audiences
  • How Gender Fluidity Will Affect the Way Your Program To 18-34’s
  • How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
  • The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
  • What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
  • How to Change the Way We Talk to Today’s Listeners
  • The Contest Prize Listeners Crave Most (Not Money, Not Trips)
  • Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
  • How to Finally Improve TSL Which Has Been Declining for 2 Decades
  • How to Handle Too Many Commercials
  • How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

  • Updating the Morning Show
  • The One Morning Show Feature That Every Station Should Have
  • New Evidence That the Morning “Man” of the Future Should Be a Woman
  • Eliminating Outdated Morning Shows (Making Them Cool Again)
  • New Ways to Repurpose 7pm to 5am
  • How to Handle Traffic On-Air Now That Listeners Widely Access It Online
  • How to Rebuild Eroding Audiences After PM Drive
  • The One Type Commercial Even Millennials Will Stick Around For
  • Cutout shows for after 5pm aimed specifically for P1 listeners and premium advertisers
  • How to use podcasting on-air to generate revenue and loyalty
  • How to create a weekend revenue stream by targeting your station’s loyalist listeners

Growing On-Air Revenue / Making Money From Digital

(with a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

  • Competing Against Rate Droppers
  • Reducing Advertiser Turnover to Virtually Nothing
  • The Best Company to Pretest Advertiser Copy for Success
  • The Optimum Number of Voices That Make Radio Ads More Effective
  • The Perfect Radio Solution for Podcasting
  • New Competition From User-generated Content like YouTube
  • Finding New Digital Revenue Streams
  • Master Short Form Video
  • New Revenue From Product Placement & Subscription Fees
  • Radio as a “Preview Channel” for Digital
  • How to Create Binge Listening Content for Radio
  • The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo
  • Radio as the new social medium – not Facebook, Instagram, Twitter or SnapChat.

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

  • How to Program to Shorter Attention Spans
  • Promotions That Will Guarantee Millennial Listeners
  • Focusing on Fans Not Listeners
  • Eliminating the Hot Clock as Millennials Like No Rules
  • Positioning Radio Against Pandora, Spotify & Streaming Music
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
  • The 5 Things Millennials Want From Radio (Millennial Values)
  • How to Remove Hype From Millennial Targeted Stations
  • The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Nearby Hotels

The Katz Rep Firm Scandal

Subscribers get INSTANT ACCESS here.

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If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • How iHeart stations get the first cut of radio buys
  • What Katz tactic is effectively driving down ad rates for competitors
  • Dirty deals that kill ad rates for iHeart competitors and Katz clients

A new subscription also unlocks these full articles …

            Lenders Going After iHeart's Pittman

            The Emmis Layoffs

            Cumulus Management Shakeup

            Merger Partners for Cumulus

            The End of Cumulus SVP Jeff Brown

            Alt-Wrong Talk Radio

            The iHeart Bankruptcy

And includes access to every article for the past year plus 3,608 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

Growing On-Air Revenue / Making Money From Digital has been added to the 2017 Independent Radio Conference 3 weeks from now. See the complete program agenda with times, details and presentations here.

$100 NewsTip Hotline.

Increased Listening vs. More Listeners

PPM emphasizes gigantic cume listening to radio.

In fact, the People Meter’s ability to credit any station that picked up an encoded signal was one of the chief selling points of PPM.

More audience.

You’ve heard me say that the statistic that Nielsen does not bandy about is the more than two decades long decrease in time spent listening to radio.

Less listening.

And if we want to be really honest, running eight or more minutes of short commercials every half hour is not going to help keep audiences tuned in.

But some things are possible that we are not trying and I’m going to get into them at my Independent Radio Management Conference exactly 3 weeks from today.

Let’s talk about ways radio can disrupt listeners instead of the other way around.

Paying off debts.

Getting excellent jobs.

Achieving your dreams.

I’m saying a radio station could probably get away with a few necessities every hour if they could build promotions around these things.

Currently there is little incentive for a listener to stay tuned because if they miss something they can hear it online or maybe they don’t mind missing it at all.

But disrupt the audiences preconceived notion of what a radio station is and give them something they crave and you have a reason to tie them to your on-air signal.

I always say the teacher and the taught together do the teaching so I’ve got some additional ways radio can disrupt an audience that has, to be frank, taken radio for granted.

Won’t you consider joining us at upcoming Independent Radio Management Conference – a meeting of minds and useful ideas.

Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm              Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm         Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

  • How to Retrain Air Talent to Sound Like Today’s Audiences
  • How Gender Fluidity Will Affect the Way Your Program To 18-34’s
  • How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
  • The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
  • What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
  • How to Change the Way We Talk to Today’s Listeners
  • The Contest Prize Listeners Crave Most (Not Money, Not Trips)
  • Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
  • How to Finally Improve TSL Which Has Been Declining for 2 Decades
  • How to Handle Too Many Commercials
  • How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

  • Updating the Morning Show
  • The One Morning Show Feature That Every Station Should Have
  • New Evidence That the Morning “Man” of the Future Should Be a Woman
  • Eliminating Outdated Morning Shows (Making Them Cool Again)
  • New Ways to Repurpose 7pm to 5am
  • How to Handle Traffic On-Air Now That Listeners Widely Access It Online
  • How to Rebuild Eroding Audiences After PM Drive
  • The One Type Commercial Even Millennials Will Stick Around For

Growing On-Air Revenue / Making Money From Digital

(with a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

  • Competing Against Rate Droppers
  • Reducing Advertiser Turnover to Virtually Nothing
  • The Best Company to Pretest Advertiser Copy for Success
  • The Optimum Number of Voices That Make Radio Ads More Effective
  • The Perfect Radio Solution for Podcasting
  • New Competition From User-generated Content like YouTube
  • Finding New Digital Revenue Streams
  • Master Short Form Video
  • New Revenue From Product Placement & Subscription Fees
  • Radio as a “Preview Channel” for Digital
  • How to Create Binge Listening Content for Radio
  • The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo
  • Radio as the new social medium – not Facebook, Instagram, Twitter or SnapChat.

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

  • How to Program to Shorter Attention Spans
  • Promotions That Will Guarantee Millennial Listeners
  • Focusing on Fans Not Listeners
  • Eliminating the Hot Clock as Millennials Like No Rules
  • Positioning Radio Against Pandora, Spotify & Streaming Music
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
  • The 5 Things Millennials Want From Radio (Millennial Values)
  • How to Remove Hype From Millennial Targeted Stations
  • The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Nearby Hotels

Lenders Going After iHeart’s Pittman

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Become a NEW SUBSCRIBER and begin with Lenders Going After iHeart's Pittman here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • What Pittman warns is coming at him
  • The type of personal attacks is he concerned his family and children will see
  • What lenders expect by taking Pittman out

A new subscription also unlocks these full articles …

            The Emmis Layoffs

            Cumulus Management Shakeup

            Merger Partners for Cumulus

            The End of Cumulus SVP Jeff Brown

            Alt-Wrong Talk Radio

            iHeart Bankruptcy

            How the Entercom/CBS Merger Benefits Cumulus

And includes access to every article for the past year plus 3,606 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

The Morning Show of the Future / Repurposing 7pm-5am has been added to the 2017 Independent Radio Conference 3 weeks from now. See the complete program agenda with times, details and presentations here.

$100 NewsTip Hotline.

Radio as the New Social Medium

I made a speech recently about radio being the new social medium that surprised me in the reaction it received.

I posited that radio was the original social network long before Facebook, Twitter, Instagram and others in a significant sort of way before two-way digital technology and that it could still be today.

That radio was the aural connector of individuals and groups before social networks.

The response surprised me because broadcasters in attendance admitted that they never looked at radio quite like that and college students and even teens in attendance came up to me to say that they agreed.

It got me wondering that maybe we radio folks are trying too hard to adapt radio to Facebook, Twitter and Instagram when even people young and older think of radio as a formidable social medium.

That’s why I want to discuss this at the upcoming Independent Radio Management Conference in Philadelphia is 3 weeks.

Think of the ramifications that are major.

The hottest social network as of this moment is SnapChat, a service that derives its popularity from disappearing pictures and videos after they are viewed for ten seconds.

Yet in radio, we were the originators of instantly disappearing content before we started archiving it, shoving it onto apps and linking it to our station websites.

We know audiences right now really appreciate that which happens spontaneously and then is consumed and disappears.

Meanwhile stations are devoting all sorts of efforts to fitting radio into Facebook, Twitter and Instagram when the winning formula may be doing it the other way around.

And discussions like this to identify the real challenges and opportunities make us dangerous as individuals and an industry.

Won’t you consider joining us at upcoming Independent Radio Management Conference – a meeting of minds and useful ideas?

Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm              Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm         Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

  • How to Retrain Air Talent to Sound Like Today’s Audiences
  • How Gender Fluidity Will Affect the Way Your Program To 18-34’s
  • How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
  • The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
  • What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
  • How to Change the Way We Talk to Today’s Listeners
  • The Contest Prize Listeners Crave Most (Not Money, Not Trips)
  • Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
  • How to Finally Improve TSL Which Has Been Declining for 2 Decades
  • How to Handle Too Many Commercials
  • How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

  • Updating the Morning Show
  • The One Morning Show Feature That Every Station Should Have
  • New Evidence That the Morning “Man” of the Future Should Be a Woman
  • Eliminating Outdated Morning Shows (Making Them Cool Again)
  • New Ways to Repurpose 7pm to 5am
  • How to Handle Traffic On-Air Now That Listeners Widely Access It Online
  • How to Rebuild Eroding Audiences After PM Drive
  • The One Type Commercial Even Millennials Will Stick Around For

Growing On-Air Revenue / Making Money From Digital

(with a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

  • Competing Against Rate Droppers
  • Reducing Advertiser Turnover to Virtually Nothing
  • The Best Company to Pretest Advertiser Copy for Success
  • The Optimum Number of Voices That Make Radio Ads More Effective
  • The Perfect Radio Solution for Podcasting
  • New Competition From User-generated Content like YouTube
  • Finding New Digital Revenue Streams
  • Master Short Form Video
  • New Revenue From Product Placement & Subscription Fees
  • Radio as a “Preview Channel” for Digital
  • How to Create Binge Listening Content for Radio
  • The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo
  • Radio as the new social medium – not Facebook, Instagram, Twitter or SnapChat.

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

  • How to Program to Shorter Attention Spans
  • Promotions That Will Guarantee Millennial Listeners
  • Focusing on Fans Not Listeners
  • Eliminating the Hot Clock as Millennials Like No Rules
  • Positioning Radio Against Pandora, Spotify & Streaming Music
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
  • The 5 Things Millennials Want From Radio (Millennial Values)
  • How to Remove Hype From Millennial Targeted Stations
  • The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Nearby Hotels

The Emmis Layoffs

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with The Emmis Layoffs here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • The lowdown on severance pay
  • What’s up that is causing Emmis to lay off
  • The accurate count and likelihood of future layoffs

A new subscription also unlocks these full articles …

            Cumulus Management Shakeup

            Merger Partners for Cumulus

            The End of Cumulus SVP Jeff Brown

            Alt-Wrong Talk Radio

            iHeart Bankruptcy

            How the Entercom/CBS Merger Benefits Cumulus

And includes access to every article for the past year plus 3,604 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

Changing the Way Radio Relates to its Listeners is part of 2017 Independent Radio Conference 4 weeks from now. See the complete program agenda with times, details and presentations here.

NewsTip Hotline.

Changing the Way Radio Engages Listeners

Listeners want radio air talent to talk to them differently.

They want more passion, less hype and believe it or not, less trying to be relevant to them because it’s not going over.

They want morning shows to change because while radio still depends on the tried and true morning show of the past (funny, traffic, transit, news and/or entertainment news), listeners are using smartphones for that.

There is new evidence on whether they prefer a man or a woman as lead morning show host and information about what happens when a woman is subordinate to a man as part of the team.

This is suddenly very pressing because 50-60% of a radio station’s revenue is driven by its morning show. 

There’s news on contests and stations will be surprised to find that tastes have changed about them to.

And there are things that would make a radio station more relevant to today’s listeners using a station advocate fighting for them.  We’ll talk about what this means and how to do it to exceed audience expectations.

In addition to the way air talent talks to listeners, they don’t believe much that a radio station claims – a credibility gap that can be fixed.

Listeners keep complaining about the same things radio stations do (too many commercials, not enough music discovery) but now they have alternates to radio.

There’s a lot of changes becoming evident that you should know about and that we will discuss at the upcoming Independent Radio Conference in Philadelphia in a month.

One of them is a strong desire for a radio station to take on different personalities during the day.  This will be a fascinating revelation to get a leg up on.

Another is that they like music that is so eclectic that most hit music stations won’t go there.  We’ll show you a safe way to “go there”.

And there is one thing – and only one – that could cause a listener to listen more often and longer if a radio station that has the above qualities would do it.

A promotion that is so compelling that they admit they would not turn your station off.

Every year, broadcasters who want the most accurate and latest information on audience changes and advertising trends attend this Philly Conference.

More consolidation is coming.

More big groups dumbing down local radio.

There are dangers but also opportunities ahead.

We invite you to see the final selection of topics for this meeting gleaned from surveys of radio executives.  I hope you like it and better yet that you will take a day to invest in this useful resource.

Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm              Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm         Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

  • How to Retrain Air Talent to Sound Like Today’s Audiences
  • How Gender Fluidity Will Affect the Way Your Program to 18-34’s
  • How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
  • The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
  • What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
  • How to Change the Way We Talk to Today’s Listeners
  • The Contest Prize Listeners Crave Most (Not Money, Not Trips)
  • Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
  • How to Finally Improve TSL Which Has Been Declining for 2 Decades
  • How to Handle Too Many Commercials
  • How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

  • Updating the Morning Show
  • The One Morning Show Feature That Every Station Should Have
  • New Evidence That the Morning “Man” of the Future Should Be a Woman
  • Eliminating Outdated Morning Shows (Making Them Cool Again)
  • New Ways to Repurpose 7pm to 5am
  • How to Handle Traffic On-Air Now That Listeners Widely Access It Online
  • How to Rebuild Eroding Audiences After PM Drive
  • The One Type Commercial Even Millennials Will Stick Around For

Growing On-Air Revenue / Making Money From Digital

(with a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

  • Competing Against Rate Droppers
  • Reducing Advertiser Turnover to Virtually Nothing
  • The Best Company to Pretest Advertiser Copy for Success
  • The Optimum Number of Voices That Make Radio Ads More Effective
  • The Perfect Radio Solution for Podcasting
  • New Competition From User-generated Content like YouTube
  • Finding New Digital Revenue Streams
  • Master Short Form Video
  • New Revenue From Product Placement & Subscription Fees
  • Radio as a “Preview Channel” for Digital
  • How to Create Binge Listening Content for Radio
  • The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

  • How to Program to Shorter Attention Spans
  • Promotions That Will Guarantee Millennial Listeners
  • Focusing on Fans Not Listeners
  • Eliminating the Hot Clock as Millennials Like No Rules
  • Positioning Radio Against Pandora, Spotify & Streaming Music
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
  • The 5 Things Millennials Want From Radio (Millennial Values)
  • How to Remove Hype From Millennial Targeted Stations
  • The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Nearby Hotels

Cumulus Management Shakeup

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with Cumulus Management Shakeup here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • Why 50% of Cumulus employees are going to hate this
  • How the local Cumulus markets are affected
  • Is this it? Or are there more?

A new subscription also unlocks these full articles …

            Merger Partners for Cumulus

            The End of Cumulus SVP Jeff Brown

            Alt-Wrong Talk Radio

            iHeart Bankruptcy

            How the Entercom/CBS Merger Benefits Cumulus

            iHeart's Engineering Changes

            The Entercom Spinoffs

And includes access to every article for the past year plus 3,602 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

Just published – the complete program agenda with times, details and presentations for my local radio conference in Philadelphia one month from now -- See the program here.

NewsTip Hotline.

Local Radio Vs. More Consolidation

Radio is facing a second significant round of consolidation as witnessed by the recent Entercom/CBS merger and the expected merger of Cumulus at some point thereafter which will present challenges to smaller local broadcasters.

Independent operators will feel the pressure directly but are best positioned to compete in an industry with increasingly fewer owners, wrong-headed top down management and more debt that creates bad decision making.

If local operators are going to sit still while the big get bigger, consolidators will eat them alive by dumbing down programming and sales in their markets.

Katz, the iHeart monopoly rep, is already getting to the ad money first for its parent company before the rest of its clients get any of the buys.  iHeart gets the lion’s share.  You gets less.  (That’s what they must have meant by less is more).

And now with consolidator-inspired programmatic buying being pushed to reduce or replace relationship buying, local broadcaster’s may survive but programmatic has proven to drive down rates and that affects everyone.

All of this is why I try to put together the challenges and opportunities that will affect local radio in the next 12 months.

It’s why we do our Independent Radio Conference.

And today, I am happy to share with you the program I am so proud of with shout outs to the experts who are volunteering their expertise to help local operators get a leg up on the deleterious effects of consolidation -- Round Two.

I invite you to see the final selection of topics for this meeting gleaned from surveys of radio executives.  I hope you like it and better yet that you will take a day to invest in this useful resource.

Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm             Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm        Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

  • How to Retrain Air Talent to Sound Like Today’s Audiences
  • How Gender Fluidity Will Affect the Way Your Program To 18-34’s
  • How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
  • The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
  • What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
  • How to Change the Way We Talk to Today’s Listeners
  • The Contest Prize Listeners Crave Most (Not Money, Not Trips)
  • Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
  • How to Finally Improve TSL Which Has Been Declining for 2 Decades
  • How to Handle Too Many Commercials
  • How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

  • Updating the Morning Show
  • The One Morning Show Feature That Every Station Should Have
  • New Evidence That the Morning “Man” of the Future Should Be a Woman
  • Eliminating Outdated Morning Shows (Making Them Cool Again)
  • New Ways to Repurpose 7pm to 5am
  • How to Handle Traffic On-Air Now That Listeners Widely Access It Online
  • How to Rebuild Eroding Audiences After PM Drive
  • The One Type Commercial Even Millennials Will Stick Around For

Growing On-Air Revenue / Making Money From Digital

(with a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

  • Competing Against Rate Droppers
  • Reducing Advertiser Turnover to Virtually Nothing
  • The Best Company to Pretest Advertiser Copy for Success
  • The Optimum Number of Voices That Make Radio Ads More Effective
  • The Perfect Radio Solution for Podcasting
  • New Competition From User-generated Content like YouTube
  • Finding New Digital Revenue Streams
  • Master Short Form Video
  • New Revenue From Product Placement & Subscription Fees
  • Radio as a “Preview Channel” for Digital
  • How to Create Binge Listening Content for Radio
  • The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

  • How to Program to Shorter Attention Spans
  • Promotions That Will Guarantee Millennial Listeners
  • Focusing on Fans Not Listeners
  • Eliminating the Hot Clock as Millennials Like No Rules
  • Positioning Radio Against Pandora, Spotify & Streaming Music
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
  • The 5 Things Millennials Want From Radio (Millennial Values)
  • How to Remove Hype From Millennial Targeted Stations
  • The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Nearby Hotels

Merger Partners for Cumulus

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with Merger Partners for Cumulus here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • The most likely merger partners for Cumulus
  • Why a company whose stock is worth only 56 cents is in the merger driver’s seat
  • Likely merger partners who can’t and won’t step up
  • Can Cumulus be the acquirer?

A new subscription also unlocks these full articles …

            The End of Cumulus SVP Jeff Brown

            Alt-Wrong Talk Radio

            iHeart Bankruptcy

            How the Entercom/CBS Merger Benefits Cumulus

            iHeart's Engineering Changes

            The Entercom Spinoffs

            The 2 Groups Worse Off Than Cumulus

And includes access to every article for the past year plus 3,600 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

4 weeks until my local radio conference. See the program here.

NewsTip Hotline.

What You Will Get at the April 5th Local Radio Conference

If you’ve been thinking about attending this local radio conference, let me tell you what you will get …

  • Everything you need to replicate the way MoreFM in Philadelphia tests copy for advertisers, how they produce spots that use more than one voice and how this leads to loyalty that virtually eliminates advertiser churn. Jerry Lee will be there to answer specific questions.
  • Tactics for dealing with competitors who are driving down your station(s) rates by offering too many bonus spots, costly perks to agencies and digital add-ons.
  • How to attract Millennial listeners who now number 75 million between 18-34 not by guessing what they want but by looking at evidence. Author and Millennial expert Morley Winograd is preparing a video that offers specific advice on winning over Millennials. And as an extra, what Gen Xers and Baby Boomers now want from radio.
  • A blueprint for rebuilding eroding radio audiences and putting a stop to the Time Spent Listening decline that has gone down every year since the early 90’s. Getting listeners to listen longer.
  • You’ll see in detail what the morning show of the future looks like as digital listeners look elsewhere for traffic, weather and transit info. Today’s listeners’ favorite type of radio commercial – yes, we should be doing a lot of these and charging a premium for them. And be introduced to the “morning man” of the future.
  • Concrete ways to eliminate the 3 biggest listener objections to radio. Too many commercials, outdated morning shows and ending music repetition that turns listeners off.
  • How to program to shorter attention spans.  The cure for the epidemic of listeners who won’t listen to a song all the way through --- even one that they love. What’s the right mix of chatter? Music sweeps. Commercial placement.
  • How to add the new music young audiences now expect. How that affects hit rotation.
  • Digital that makes real money. A cost-effective way to start a revenue stream of commercials, product placement and even paid subscriptions doing station-produced short form video.
  • Podcasting that either makes money or is a placeholder for radio. Edison & Triton’s new research shows awareness of podcasting has grown 22% in the past two years. But few podcasts make money. Programmer turned podcast expert Steven Goldstein is preparing a video presentation that shows you how and what topics to begin with.
  • Plus, which issues are trending upward for independent and local radio broadcasters so that they may see the future more clearly.

Here’s how to reserve a seat …

Save $100 -- Register

Bring your key people -- Inquire about group rates

The conference is at The Hub Conference Center, 2001 Market Street Philadelphia. Here are some places you can stay -- Nearby Hotels

Conference details …

  • The conference starts at 8am with registration and complimentary breakfast.  
  • The program begins at 9 am and breaks at 12 noon for complimentary lunch.
  • All breaks are included in our day together.
  • The program ends at 4 pm.
  • The conference is not available by stream or video.

The End of Cumulus SVP Jeff Brown

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4 weeks until my local radio conference. See the program here.

NewsTip Hotline.

Trending Issues for Local Radio

  • Competitors driving down rates...
  • Increasingly high advertiser turnover …
  • Difficulty attracting younger in-demo listeners especially Millennials …
  • Reinventing a more relevant morning show …
  • Turnoffs like too many commercials and repetitious music …
  • Declining TSL (down every year since the early 1990s) …
  • Too many commercials and too many shorter spots …
  • Shorter listener attention spans …
  • Disappointing digital revenue …
  • The urgent need for new formats …

My upcoming radio conference focuses on these major issues for local broadcasters who find themselves competing with even more consolidation.

Consolidation continues.

Entercom merges with CBS at the end of the year and you know soon Cumulus will likely have to find a merger partner to keep up with the other debt-ridden operators who must scale up to remain alive.

So this conference is for independent, local and regional broadcasters and your key people.

In our one-day together we will drill down into the following areas that will give you the best chance to succeed in a world of renewed consolidation.

What you will get at the Local Radio Conference

  1. Reducing High Advertiser Churn – The proven sales program MoreFM, Philadelphia uses to keep advertisers renewing at high rates and premium prices. Jerry Lee will share resources, techniques and advice for independent operators who want to virtually reduce advertiser turnover.
  2. Selling Against Competitors Who Cut Rates – The answer to too many bonus spots, perks to agencies, digital content add-ons and additional costly promotions. What to do about big radio remnant sales to agencies for pennies on the dollar that eat into local station selling and rates which is expected to be on the increase.
  3. Attracting Millennial Listeners – Morley Winograd, an author and expert on Millennials is preparing a special video presentation just for this conference on how radio must adapt to win this 86 million strong 18-34 money demo to radio. Also, what Gen Xers and Baby Boomers want from radio to listen longer.
  4. Rebuilding Radio Audiences – New approaches to hiring air talent, how to talk to listeners differently, music rotations, handling commercials, updating radio to be cool again in the minds of listeners.
  5. The Morning Show of the Future – The most requested morning show features that radio is not currently delivering. The prototype of the new “morning man”. The one way listeners will stay tuned for premium-priced commercials. Traffic and weather in the age of smartphones. A can’t miss feature every morning show must have.
  6. Eliminating the 3 Biggest Listener Objections to Radio – Just paying attention to these three problems will bring positive results.
  7. Longer Listening – TSL has been down every year since 1990. Try these changes to spot placement, music sweeps, music rotation, new rules for jock talk vs. music. The one promotion that will stretch TSL.
  8. Dealing with Too Many Commercials – What to do with all those shorter spots agencies are buying, best place in the hour to schedule them (PPM and non-PPM strategies) and what to do if you can’t reduce spot loads.
  9. How to Program to Shorter Attention Spans – How to handle the growing number of listeners who won’t listen to a song all the way through --- even one that they love. We’re going to discuss why more frequent stop sets actually feed shorter attention spans and non-stop music invites tune out.
  10. Music Discovery – How to ingeniously add more new music without giving up on playing all the hits.
  11. Digital That Makes Money –- Video, video, video. How to tap into short-form video revenue with virtually no upfront expenses. How to get P1 listeners to buy subscriptions to digital content. Income from product placement. Go to school on SnapChat, the hottest social network currently and how to take advantage of it.
  12. Creating Fresh, New Formats – A new music format and an innovative spoken word format. Hot:  Weekend talk shows for music stations.
  13. Great New Options for AM Radio – Suggestions for spoken word formats that go beyond political talk. How to launch a podcasting station on-air.
  14. Podcasting for Revenue – The #1 podcast in the iTunes Store is an on-air radio show. Does podcasting erode on-air audiences? Is there hidden money in podcasting? Programmer turned podcast expert Steven Goldstein is preparing a special video for those attending this conference.

Reserve a seat

Inquire about group rates

Alt-Wrong Talk Radio

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            iHeart Bankruptcy

            How the Entercom/CBS Merger Benefits Cumulus

            iHeart's Engineering Changes

            The Entercom Spinoffs

            The 2 Groups Worse Off Than Cumulus

            The Future of Cumulus

Your new subscription includes access to every article for the past year and 3,596 in our archive like these (scroll through/latest first). Everything.

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1 month until the Independent Radio Management Conference -- April 5th focusing on the 14 Key Strategies for Independent Radio Stations. Learn more here.

NewsTip Hotline.

Radio’s 75 Million Baby Boomers & 75 Million Millennials

What to do?

Is it worth a radio station betting the future on 75 million remaining baby boomers or do you just discard them for younger demos?

Do you get younger and blow off the things boomers loved about radio? (This may be a moot point because most of the large consolidators and their smaller followers have already cutback on these things).

That hasn’t worked out so well.

That’s radio’s dilemma and a solution is now becoming evident.

There is a way to engage younger audiences – Millennials who number 75.4 million and also serve older audiences who have been the staple of radio.

Ironically radio’s big mistake is to program to baby boomers at the expense of Millennials.

When creating content in the digital age, it is always preferable to create content for the change makers who are in fact the younger Millennials.

I’ve isolated 7 specific strategies that can easily be implemented by any radio station, any format in any market and I’m going to get into this at my Philly conference April 5th – a month from now.

The problem well-meaning radio stations have been having with maintaining their money demos and acquiring new listeners is that they are afraid to alienate older listeners.

As you will see these concepts – the ones Millennials value most – will never alienate baby boomers although oddly enough some of the things baby boomers still want from radio will drive Millennials away.

One of the seven requirements to meet the needs of the next generation is to be authentic. Almost nothing about a radio station is authentic. It’s full of hype, commercials, promos, and noise.

That can be fixed.

The other 6 things that younger demos now require are just as important and we’ll go through them one by one.

This is going to be a fruitful dialog because without spending a single dime, smart radio stations can fine tune their strategy for not only satisfying their loyal core older listeners but for the first time have a chance to win the hearts of younger ones.

Here are the other 7 critical issues trending at our upcoming radio refresher:

  1. Disrupting what consolidators have turned our radio industry into. We can’t do this by just changing formats. It’s going to take a “big boom” and I’ve got one for you that is so big it will push your consolidated competitors back with no option to compete with you.
  2. Master digital. Digital isn’t a product. It’s a technology. Every radio broadcaster needs to start a second stream of revenue separate and apart from radio. Let’s create some content. There are some dazzling possibilities out there.
  3. Create your own social media. If you tie yourself to Facebook, Twitter or even the current rage, Instagram and SnapChat, you’re going down with them.  There’s a better way. Make your own social network and drive it with content and revenue possibilities. It’s being done under the radar by some smart people right now. I recently gave a speech about the most compelling social medium of all – and the first.   Radio.       I will share.
  4. Reinvent radio. Stop thinking of it as hourly hot clocks and redesign it to be compelling to the very audience we can’t seem to attract – 75 million Millennials. They don’t warm easily to radio as baby boomers did but they like some things we’re not currently doing. Interested in providing this content for younger money demos? It takes an open mind and some creativity.
  5. Video. Video. Video. We’re wasting valuable time. You must get into video but it is not what you think it is.  Let me show you real success stories including entrepreneurs who make millions by doing a free 5-minute weekly video. No commercials, banner ads, product placement or subscription fees. Radio can do this.
  6. The key to attracting Millennials.  There is basically nothing radio has to offer right now that Millennials can’t get somewhere else.  The secret to attracting Millennials is to build your station for them. I know, that sounds awful, but Steve Jobs didn’t design Apple products for later adopters. He mastered the early adopters by finding out the “radical” things they couldn’t resist. We can do this and here’s the plan.
  7. Stop advertiser churn dead in its tracks.  Some independents not only cut churn rates to near zero but earn premium prices by doing a series of things you can replicate in your market that pleases advertisers.  While consolidators are out hawking programmatic buying, you’ll want this proven program to deliver measureable results and clean up doing it. I’ll have experts and resources available just for you.

A day of information and inspiration where we work together. I’m putting more time aside this year for questions.

This event will not be available by stream or video – only live and in person.

I can’t wait to share my enthusiasm and knowledge with you in person at the Independent Radio Management Conference April 5th in Philadelphia.

Learn more

Reserve a seat

Inquire about group rates

Nearby Hotels

“The teacher and the taught TOGETHER do the teaching”

iHeart Bankruptcy

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Unlock these full articles …

            How the Entercom/CBS Merger Benefits Cumulus

            iHeart's Engineering Changes

            The Entercom Spinoffs

            The 2 Groups Worse Off Than Cumulus

            The Future of Cumulus

            The Beasley Employee Handbook

Your new subscription includes access to every article for the past year and 3,594 in our archive like these (scroll through/latest first). Everything.

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The radio conference for independent broadcasters is my Independent Radio Management Conference -- 4 weeks from now on April 5th.

NewsTip Hotline.

14 Trends Affecting Independent Radio Stations

Debt is not one of them.

But the giant debt-ridden consolidators are affecting independent operators not only in direct head-to-head competition but by changes they are foisting upon radio.

If you’re iHeart, Cumulus, Entercom/CBS or one of the other big consolidators, you’re likely not going to need a refresher each year to keep up on radio industry trends because corporate does all the thinking.

But if you’re an independent operator, smaller group, regional broadcaster or someone who has to compete with consolidators like these, here’s the good news.

Independent-minded thinkers are the future of radio.

And, they’re not going bankrupt any time soon, either.

Consolidators are implementing programmatic ad buying because it is cheaper and allows them to ultimately reduce the number of sellers they pay commission too.

But the premium rates will go to independents that know how to reduce advertiser churn by making their ads more effective and thus more important.

Consolidators are moving to jock in the box type music formats that involve little talent and no local feel opening up opportunities to competitors to clean their clocks.

My Independent Radio Management Conference is focused on stations that find themselves competing with even more consolidation and it’s adverse affects on an industry.

So this conference is for you and your key people.

Here’s what you will come away with from this one-day seminar on topics currently trending in radio:

  1. How to Reduce High Advertiser Churn
  2. How to Defeat Rate Cutters
  3. How to Attract Millennial Listeners
  4. How to Rebuild Eroding Radio Audiences
  5. Creating the Morning Show of the Future
  6. Strategies to Eliminate the 3 Biggest Listener Objections to Radio
  7. How to Increase Time Spent Listening
  8. Dealing with Too Many Commercials
  9. How to Program to Shorter Attention Spans
  10. How to Deliver the Music Discovery Audiences Want
  11. How to do Digital Content That Makes Money
  12. Creating Fresh, New Formats
  13. Great New Options for AM Radio
  14. Podcasting as a Revenue Producer

Learn More Details

Register

Inquire about group rates

How the Entercom/CBS Merger Benefits Cumulus

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Become a NEW SUBSCRIBER and begin with How the Entercom/CBS Merger Benefits Cumulus here.

Unlock these full articles …

            iHeart's Engineering Changes

            The Entercom Spinoffs

            The 2 Groups Worse Off Than Cumulus

            The Future of Cumulus

            The Beasley Employee Handbook

            CBS Radio Staffing

\Your new subscription includes access to every article for the past year and 3,591 in our archive like these (scroll through/latest first). Everything.

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Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

In all of radio there is only one conference that speaks to the needs of independent operators. Check out the 14 key strategies tor independent broadcasters at my upcoming Radio Conference -- a month away April 5th.

NewsTip Hotline.

Sales & Programming Strategies for Independent Radio Stations

There is a list below of 14 areas that are critical to independent radio stations.

Consolidators are essentially ignoring the issues listed but audiences and advertisers are clamoring for more.

Pick any two or three topics – your choice – and your independent radio station can get stronger before the year’s out.

Take rate cutting.

I think you’ll agree that’s the disease that is killing radio but if the big boys are doing it what can independent stations do to stop it?

At my independent radio management conference in Philadelphia April 5th – one month from now – you’ll learn a one-two punch that has proven to be more than impressively successful at independent stations.

In fact, consolidators have no defense for this revenue strategy.

Both steps involve offering an enhanced sales package that guarantees that you can charge a premium rate – not bonus your way into negative revenue growth.

Plus, a plan to virtually eliminate advertising turnover, the kind that makes it awfully hard to make your numbers.

An independent radio station leader will teach the details so you can return to your market(s) and confound the rate cutters who are killing radio.

But scroll down and look at some of the other 14 key areas that are critical to independent radio stations.

Why should you be following policies and ideas of consolidators who are loss leaders?

Why not learn from the independent operators who are on their way to mastering the 14 key strategies for independent radio station success.

If you miss the 14 key strategies for independent radio stations April 5th, you miss a lot.

This event is radio’s first conference primarily for independent operators and your key people.

The following things are currently trending in radio and here’s how independent broadcasters can take advantage of them.

14 Key Strategies for Independent Radio Stations

  1. Reducing High Advertiser Churn – The proven sales program MoreFM, Philadelphia uses to keep advertisers renewing at high rates and premium prices.
  2. Combatting Competitors Who Cut Rates – Strategies to deal with too many bonus spots, perks to agencies, digital content add-ons and additional costly promotions. Defense against remnant agencies stealing local and regional business for pennies on the dollar.
  3. Attracting Millennial Listeners – Specifically what this 86 million strong 18-34 money demo wants from radio. Bonus: what Gen Xers and Baby Boomers want.
  4. Rebuilding Eroding Radio Audiences – Changes in hiring air talent, how to talk to listeners differently, music rotations, handling commercials, updating radio to be cool again in the minds of listeners.
  5. The Morning Show of the Future – The prototype of the new “morning man”.       A more authentic way to do premium-priced commercials. A must-have feature more addictive than traffic or weather. The one thing every station leaves out of mornings that in-demo listeners really want.
  6. Eliminating the 3 Biggest Listener Objections to Radio – How to fix too many commercials, outdated morning shows and ending repetition that turns listeners off.
  7. Longer Listening – TSL down every year since 1990. New solutions for spot placement. Commercial-free music sweeps. Music rotation. Talk vs. music. The one promotion that will stretch TSL.
  8. Dealing with Too Many Commercials – New thinking on how to schedule all those shorter spots stations are running. The best placement. Alternative placements in highly competitive situations. Best place in the hour to schedule them (PPM and non-PPM strategies).
  9. How to Program to Shorter Attention Spans – The cure for the epidemic of listeners who won’t listen to a song all the way through --- even one that they love. What’s the right mix of chatter? Music sweeps. Commercial placement.
  10. Music Discovery -- How to add the new music young audiences now expect.       How that affects hit rotation.  The science behind mixes.
  11. Digital That Makes Money –- Short-form video revenue. Subscription income from P1s. Product placement. Prepare for the next big thing: SnapChat.
  12. Creating Fresh, New Formats – A new music format and an innovative spoken word format. How to get ahead of this trend: weekend talk shows for music stations.
  13. Great New Options for AM Radio – What’s next after conservative talk. A Millennial AM station? Seriously?
  14. Podcasting – As a revenue producer. Or a station placeholder. The #1 podcast in the iTunes Store is an on-air radio show.  Does podcasting erode on-air audiences? Selling them for profit.

Conference Details

  • The conference starts at 8am with registration and complimentary breakfast.  
  • The program begins at 9 am and breaks at 12 noon for complimentary lunch.
  • All breaks are included in our day together.
  • The program ends at 4 pm.
  • The Radio Solutions Conference is not available by stream or video.
  • Additional faculty contributing to this one-day seminar: MoreFM Chairman Jerry Lee, Millennial expert & author Morley Winograd and broadcaster turned podcaster Steven Goldstein.

Register

Special rates are available so your key people can also attend

Inquire about group rates

iHeart’s Engineering Changes

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with iHeart's Engineering Changes

here.

Unlock these full articles …

            The Entercom Spinoffs

            The 2 Groups Worse Off Than Cumulus

            The Future of Cumulus

            The Beasley Employee Handbook

            CBS Radio Staffing

            iHeart’s Micromanaging

Your new subscription includes access to every article for the past year and 3,590 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

Now there is a radio conference for the needs of independent operators. Check out the 14 key strategies tor independent broadcasters at my upcoming Radio Conference -- 5 weeks away April 5th.

NewsTip Hotline.

Critical Strategies for Independent Radio Stations

Did you hear that iHeart is now cutting back on engineers and traffic directors?

More restructuring.

The big groups are getting bigger (Entercom + CBS).

iHeart is massive and desperate so when they are forced to take a shortcut it affects good local and independent operators, too.

Up until now what the “big boys” did has hurt independent stations and local groups.

Now, the tide is turning.

That’s why I am doing a conference for independent operators so they can take advantage of the changing radio business.

Consolidators want to do cheap “jock-in-the-box” formats.

But you’ll learn which formats are worth the time and investment in terms of audience and revenue. Face it even if consolidators will not -- a voice-tracked program was never any listener’s favorite radio show.

Consolidators need to drop rates to get bigger spends with no concern to what that does to their markets or even their own station ad rates.

Yet, on April 5th in Philadelphia, you will hear a presentation on how to get premium rates, lower advertising turnover and remove yourself from market pricing of radio ads that are spiraling down.

And the one way you can guarantee commanding a premium rate while competitors are dropping theirs.

Consolidators think digital is an imaginary way to offer more goodies after they drop ad rates.

But as you’ll learn, digital should never be mixed with spot sales. It should be making money in a cash stream that helps your overall revenue.

Is there such a digital project?

Yes, there’s one great one that costs next to nothing and starts making money for independent operators on day one.

Consolidators can’t bother with Millennials with all their debt problems, but Millennials are 19 to 35 years old – a prime demographic.

Learning critical new strategies about how to reach Millennials as you will do when an expert shares his research will put your independent station ahead of consolidators once again.

If you miss the 14 key strategies for independent radio stations, you miss a lot.

This conference is for the independent operator and your key people.

The following things are currently trending in radio and here’s how independent broadcasters can take advantage of them.

14 Key Strategies for Independent Radio Stations

  1. Reducing High Advertiser Churn – The proven sales program MoreFM, Philadelphia uses to keep advertisers renewing at high rates and premium prices.
  2. Combatting Competitors Who Cut Rates – Strategies to deal with too many bonus spots, perks to agencies, digital content add-ons and additional costly promotions. Defense against remnant agencies stealing local and regional business for pennies on the dollar.
  3. Attracting Millennial Listeners – Specifically what this 86 million strong 18-34 money demo wants from radio. Bonus: what Gen Xers and Baby Boomers want.
  4. Rebuilding Eroding Radio Audiences – Changes in hiring air talent, how to talk to listeners differently, music rotations, handling commercials, updating radio to be cool again in the minds of listeners.
  5. The Morning Show of the Future – The prototype of the new “morning man”.       A more authentic way to do premium-priced commercials. A must-have feature more addictive than traffic or weather. The one thing every station leaves out of mornings that in-demo listeners really want.
  6. Eliminating the 3 Biggest Listener Objections to Radio – How to fix too many commercials, outdated morning shows and ending repetition that turns listeners off.
  7. Longer Listening – TSL down every year since 1990. New solutions for spot placement. Commercial-free music sweeps. Music rotation. Talk vs. music. The one promotion that will stretch TSL.
  8. Dealing with Too Many Commercials – New thinking on how to schedule all those shorter spots stations are running. The best placement. Alternative placements in highly competitive situations. Best place in the hour to schedule them (PPM and non-PPM strategies).
  9. How to Program to Shorter Attention Spans – The cure for the epidemic of listeners who won’t listen to a song all the way through --- even one that they love. What’s the right mix of chatter? Music sweeps. Commercial placement.
  10. Music Discovery -- How to add the new music young audiences now expect.       How that affects hit rotation.  The science behind mixes.
  11. Digital That Makes Money –- Short-form video revenue. Subscription income from P1s. Product placement. Prepare for the next big thing: SnapChat.
  12. Creating Fresh, New Formats – A new music format and an innovative spoken word format. How to get ahead of this trend: weekend talk shows for music stations.
  13. Great New Options for AM Radio – What’s next after conservative talk. A Millennial AM station? Seriously?
  14. Podcasting – As a revenue producer. Or a station placeholder. The #1 podcast in the iTunes Store is an on-air radio show.  Does podcasting erode on-air audiences? Selling them for profit.

Conference Details

  • The conference starts at 8am with registration and complimentary breakfast.  
  • The program begins at 9 am and breaks at 12 noon for complimentary lunch.
  • All breaks are included in our day together.
  • The program ends at 4 pm.
  • The Radio Solutions Conference is not available by stream or video.
  • Additional faculty contributing to this one-day seminar: MoreFM Chairman Jerry Lee, Millennial expert & author Morley Winograd and broadcaster turned podcaster Steven Goldstein.

Register

Special rates are available so your key people can also attend

Inquire about group rates

The Entercom Spinoffs

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with The Entercom Spinoffs here.

Unlock these full articles …

            The 2 Groups Worse Off Than Cumulus

            The Future of Cumulus

            The Beasley Employee Handbook

            CBS Radio Staffing

            iHeart’s Micromanaging

            David Field's Plans for Entercom CBS

Your new subscription includes access to every article for the past year and 3,588 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

The one radio conference for independent operators is my upcoming Radio Conference -- 5 weeks away April 5th.

NewsTip Hotline.

Advantage, Independent Stations!

Now with the CBS/Entercom merger, radio is getting bigger and correct me if I am wrong but these big behemoths are the ones choking from debt.

CBS/Entercom

iHeart

Cumulus and some certain merger partner to be announced.

So, you’re either really big or not big enough.

Beasley

Townsquare

Hubbard

And Saga is an independent-type operator that does nothing like the consolidators which is why its stock is valued above all.

Suddenly, advantage small, local and independent operators.

This is what my April 5th Media Solutions Conference is all about.

It’s not for consolidators.

The latest breakthrough in relationship selling that gives independents an even greater advantage in getting premium rates – we’re all over it.

A proven system for virtually eliminating advertising churn among your most prized and profitable advertising sources. Count on it.

And since consolidators are self-destructively all in for online programmatic buying to eliminate sales commission costs, independents can get better at relationship selling while their big competitors cut costs at their own expense.

Independent operators are in a better position to take on the three biggest listener complaints about radio – you’ll get fresh strategies to attack the problems, not ignore them like big consolidators.

And in areas like digital revenue, you’ll leave with a working knowledge of the one digital project that most big stations ignore in spite of its popularity with listeners.

After all, consolidators know it all which is why they’re always on the panels but never in the room taking notes at their conventions.

This conference is for the independent operator and your key people.

The following things are currently trending in radio and here’s how independent broadcasters can take advantage of them.

14 Key Strategies for Independent Radio Stations

  1. Reducing High Advertiser Churn – The proven sales program MoreFM, Philadelphia uses to keep advertisers renewing at high rates and premium prices.
  2. Combatting Competitors Who Cut Rates – Strategies to deal with too many bonus spots, perks to agencies, digital content add-ons and additional costly promotions. Defense against remnant agencies stealing local and regional business for pennies on the dollar.
  3. Attracting Millennial Listeners – Specifically what this 86 million strong 18-34 money demo wants from radio. Bonus: what Gen Xers and Baby Boomers want.
  4. Rebuilding Eroding Radio Audiences – Changes in hiring air talent, how to talk to listeners differently, music rotations, handling commercials, updating radio to be cool again in the minds of listeners.
  5. The Morning Show of the Future – The prototype of the new “morning man”.       A more authentic way to do premium-priced commercials. A must-have feature more addictive than traffic or weather. The one thing every station leaves out of mornings that in-demo listeners really want.
  6. Eliminating the 3 Biggest Listener Objections to Radio – How to fix too many commercials, outdated morning shows and ending repetition that turns listeners off.
  7. Longer Listening – TSL down every year since 1990. New solutions for spot placement. Commercial-free music sweeps. Music rotation. Talk vs. music. The one promotion that will stretch TSL.
  8. Dealing with Too Many Commercials – New thinking on how to schedule all those shorter spots stations are running. The best placement. Alternative placements in highly competitive situations. Best place in the hour to schedule them (PPM and non-PPM strategies).
  9. How to Program to Shorter Attention Spans – The cure for the epidemic of listeners who won’t listen to a song all the way through --- even one that they love. What’s the right mix of chatter? Music sweeps. Commercial placement.
  10. Music Discovery -- How to add the new music young audiences now expect.       How that affects hit rotation.  The science behind mixes.
  11. Digital That Makes Money –- Short-form video revenue. Subscription income from P1s. Product placement. Prepare for the next big thing: SnapChat.
  12. Creating Fresh, New Formats – A new music format and an innovative spoken word format. How to get ahead of this trend: weekend talk shows for music stations.
  13. Great New Options for AM Radio – What’s next after conservative talk. A Millennial AM station? Seriously?
  14. Podcasting – As a revenue producer. Or a station placeholder. The #1 podcast in the iTunes Store is an on-air radio show. Does podcasting erode on-air audiences? Selling them for profit.

Conference Details

  • The conference starts at 8am with registration and complimentary breakfast.  
  • The program begins at 9 am and breaks at 12 noon for complimentary lunch.
  • All breaks are included in our day together.
  • The program ends at 4 pm.
  • The Radio Solutions Conference is not available by stream or video.
  • Additional faculty contributing to this one-day seminar: MoreFM Chairman Jerry Lee, Millennial expert & author Morley Winograd and broadcaster turned podcaster Steven Goldstein.

Register

For those of you bring key associates special rates are available.

Inquire about group rates

The 2 Groups Worse Off Than Cumulus

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Become a NEW SUBSCRIBER and begin with The 2 Groups Worse Off Than Cumulus here.

Unlock these full articles …

            The Future of Cumulus

            The Beasley Employee Handbook

            CBS Radio Staffing

            iHeart’s Micromanaging

            David Field's Plans for Entercom CBS

            Cumulus Merger

Your new subscription includes access to every article for the past year and 3,586 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

The one radio conference for independent operators is my upcoming Radio Conference -- less than 6 weeks away April 5th.

NewsTip Hotline.

Increased Digital Revenue for Independent Operators

If digital revenue is the salvation of radio, why are big radio consolidators having such a hard making money with it?

Even when they are the ones who get to decide what revenue is considered “digital” and what is spot, the numbers are unimpressive.

iHeart makes its money from concerts as their spot revenue slips.

CBS adds virtually nothing to the bottom line from digital.

Ditto Entercom.

And the biggest mouth touting digital is Townsquare and they’re not setting the world on fire either.

Spot revenue down, digital unimpressive.

It looks like independent stations are going to have to show the consolidators how to make money from digital, too. 

At my Media Solutions Conference April 5th, we’re focusing on trends and issues that pertain to independent operators.

One of the most independent operators – WBEB, Philadelphia puts digital in its place and the manager, Jim Loftus, will be in attendance so you can ask him directly.

Consolidators have backed themselves in the corner and are using “digital” however it is defined as just another thing to bonus and drive down rates.

Independent operators will have no part of that so you’ll learn only learn about digital projects that have a revenue stream – now.

And cost-effective digital projects that make sense.  If they cost too much and all they are good for is bonusing “digital” with spots to self-deport your ads, we’re not going there.

The proven digital cash streams that are made for independent operators.

This conference is for the independent operator and your key people.

The following things are currently trending in radio and here’s how independent broadcasters can take advantage of them.

14 Key Strategies for Independent Radio Stations

  1. Reducing High Advertiser Churn – The proven sales program MoreFM, Philadelphia uses to keep advertisers renewing at high rates and premium prices.
  2. Combatting Competitors Who Cut Rates – Strategies to deal with too many bonus spots, perks to agencies, digital content add-ons and additional costly promotions.  Defense against remnant agencies stealing local and regional business for pennies on the dollar.
  3. Attracting Millennial Listeners – Specifically what this 86 million strong 18-34 money demo wants from radio.  Bonus:  what Gen Xers and Baby Boomers want. 
  4. Rebuilding Eroding Radio Audiences – Changes in hiring air talent, how to talk to listeners differently, music rotations, handling commercials, updating radio to be cool again in the minds of listeners.
  5. The Morning Show of the Future – The prototype of the new “morning man”.  A more authentic way to do premium-priced commercials.  A must-have feature more addictive than traffic or weather.  The one thing every station leaves out of mornings that in-demo listeners really want. 
  6. Eliminating the 3 Biggest Listener Objections to Radio – How to fix too many commercials, outdated morning shows and ending repetition that turns listeners off. 
  7. Longer Listening – TSL down every year since 1990.  New solutions for spot placement.  Commercial-free music sweeps.  Music rotation.  Talk vs. music.  The one promotion that will stretch TSL.
  8. Dealing with Too Many Commercials – New thinking on how to schedule all those shorter spots stations are running.  The best placement.  Alternative placements in highly competitive situations.  Best place in the hour to schedule them (PPM and non-PPM strategies).
  9. How to Program to Shorter Attention Spans – The cure for the epidemic of listeners who won’t listen to a song all the way through --- even one that they love.  What’s the right mix of chatter?  Music sweeps.  Commercial placement. 
  10. Music Discovery -- How to add the new music young audiences now expect.  How that affects hit rotation.  The science behind mixes.
  11. Digital That Makes Money –- Short-form video revenue. Subscription income from P1s.  Product placement.  Prepare for the next big thing:  SnapChat. 
  12. Creating Fresh, New Formats – A new music format and an innovative spoken word format.  How to get ahead of this trend:  weekend talk shows for music stations.
  13. Great New Options for AM Radio – What’s next after conservative talk.  A Millennial AM station?  Seriously?
  14. Podcasting – As a revenue producer.  Or a station placeholder.  The #1 podcast in the iTunes Store is an on-air radio show.  Does podcasting erode on-air audiences?  Selling them for profit.

Conference Details

  • The conference starts at 8am with registration and complimentary breakfast.  
  • The program begins at 9 am and breaks at 12 noon for complimentary lunch.
  • All breaks are included in our day together.
  • The program ends at 4 pm.
  • The Radio Solutions Conference is not available by stream or video.
  • Additional faculty contributing to this one-day seminar:  MoreFM Chairman Jerry Lee, Millennial expert & author Morley Winograd and broadcaster turned podcaster Steven Goldstein.

How to Register

There is currently a $200 discount

Register

Some companies attend with key associates and special rates are available.

Inquire about group rates

The Future of Cumulus

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with The Future of Cumulus here.

Unlock these full articles …

            The Beasley Employee Handbook

            CBS Radio Staffing

            iHeart’s Micromanaging

            David Field's Plans for Entercom CBS

            Cumulus Merger

            The CBS/Entercom Layoffs

Your new subscription includes access to every article for the past year and 3,584 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

The one radio conference for independent operators is my upcoming Radio Conference -- less than 6 weeks away.

NewsTip Hotline.

New Revenue Sources for Independent Stations

Independent stations will soon be faced with programmatic buying either from competitors or their rep firm, if that rep is iHeart-owned Katz, or both.

Programmatic buying is the dream of debt-ridden consolidators because they can eliminate sales commissions and lower costs.

But independent operators know that long-term ad contracts at accretive prices are based on long-term relationships.

It’s the smaller, independent, regional or local operator who is always looking for new ways to enhance relationship selling not eliminate it.

My Media Solutions Conference focusing on radio is for independent broadcasters who find themselves competing with even more consolidation.

Let’s face it we not only have iHeart and Cumulus but now a merged Entercom and CBS with someone likely to merge with Cumulus. 

The big are getting bigger but not better for the way independent stations operate.

While consolidators and reps like Katz are busy trying to change what works for their financial situation, I thought you would want to learn a program that works now only at independent stations that propel them to greater revenue growth.

Ways to make your advertisers buy more and deeper.

To set yourself up as the first stop in your market for all ad buys by testing their copy and helping produce their ads using knowledge we have gleaned about how audiences respond best to commercials.

Virtually eliminate advertiser churn.

A presentation so good, so thorough and with so many resources on which to follow up that you will have another weapon against the negative selling of consolidated competitors.

This conference is for the independent operator and your key people.

The following things are currently trending in radio and here’s how independent broadcasters can take advantage of them.

14 Key Strategies for Independent Radio Stations

  1. Reducing High Advertiser Churn – The proven sales program MoreFM, Philadelphia uses to keep advertisers renewing at high rates and premium prices.
  2. Combatting Competitors Who Cut Rates – Strategies to deal with too many bonus spots, perks to agencies, digital content add-ons and additional costly promotions.  Defense against remnant agencies stealing local and regional business for pennies on the dollar.
  3. Attracting Millennial Listeners – Specifically what this 86 million strong 18-34 money demo wants from radio.  Bonus:  what Gen Xers and Baby Boomers want. 
  4. Rebuilding Eroding Radio Audiences – Changes in hiring air talent, how to talk to listeners differently, music rotations, handling commercials, updating radio to be cool again in the minds of listeners.
  5. The Morning Show of the Future – The prototype of the new “morning man”.  A more authentic way to do premium-priced commercials.  A must-have feature more addictive than traffic or weather.  The one thing every station leaves out of mornings that in-demo listeners really want. 
  6. Eliminating the 3 Biggest Listener Objections to Radio – How to fix too many commercials, outdated morning shows and ending repetition that turns listeners off. 
  7. Longer Listening – TSL down every year since 1990.  New solutions for spot placement.  Commercial-free music sweeps.  Music rotation.  Talk vs. music.  The one promotion that will stretch TSL.
  8. Dealing with Too Many Commercials – New thinking on how to schedule all those shorter spots stations are running.  The best placement.  Alternative placements in highly competitive situations.  Best place in the hour to schedule them (PPM and non-PPM strategies).
  9. How to Program to Shorter Attention Spans – The cure for the epidemic of listeners who won’t listen to a song all the way through --- even one that they love.  What’s the right mix of chatter?  Music sweeps.  Commercial placement. 
  10. Music Discovery -- How to add the new music young audiences now expect.  How that affects hit rotation.  The science behind mixes.
  11. Digital That Makes Money –- Short-form video revenue. Subscription income from P1s.  Product placement.  Prepare for the next big thing:  SnapChat. 
  12. Creating Fresh, New Formats – A new music format and an innovative spoken word format.  How to get ahead of this trend:  weekend talk shows for music stations.
  13. Great New Options for AM Radio – What’s next after conservative talk.  A Millennial AM station?  Seriously?
  14. Podcasting – As a revenue producer.  Or a station placeholder.  The #1 podcast in the iTunes Store is an on-air radio show.  Does podcasting erode on-air audiences?  Selling them for profit.

Conference Details

  • The conference starts at 8am with registration and complimentary breakfast.  
  • The program begins at 9 am and breaks at 12 noon for complimentary lunch.
  • All breaks are included in our day together.
  • The program ends at 4 pm.
  • The Radio Solutions Conference is not available by stream or video.
  • Additional faculty contributing to this one-day seminar:  MoreFM Chairman Jerry Lee, Millennial expert & author Morley Winograd and broadcaster turned podcaster Steven Goldstein.

How to Register

There is currently a $200 discount

Register

Some companies attend with key associates and special rates are available.

Inquire about group rates

The Beasley Employee Handbook

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with The Beasley Employee Handbook here.

Unlock these full articles …

            CBS Radio Staffing

            iHeart’s Micromanaging

            David Field's Plans for Entercom CBS

            Cumulus Merger

            The CBS/Entercom Layoffs

            Mike McVay & Cumulus

Your new subscription includes access to every article for the past year and 3,583 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

The one radio conference for independent operators is my upcoming Radio Conference -- less than 6 weeks away.

NewsTip Hotline.

14 Key Strategies for Independent Radio Stations

iHeart.

Cumulus.

Entercom/CBS.

If you’re one of these big consolidators, you’re likely not going to need a refresher each year to keep up on radio industry trends because corporate does all the thinking.

But if you’re an independent operator, smaller group, regional broadcaster or someone who has to compete with consolidators like these, here’s the good news.

Independent-minded thinkers are the future of radio.

And, they’re not going bankrupt any time soon, either.

Consolidators are implementing programmatic ad buying because it is cheaper and allows them to ultimately reduce the number of sellers they pay commission too.

But the premium rates will go to independents that know how to reduce advertiser churn by making their ads more effective and thus more important.

Consolidators are moving to jock in the box type music formats that involve little talent and no local feel opening up opportunities to competitors to clean their clocks.

My Media Solutions Conference focusing on radio is for independent broadcasters who find themselves competing with even more consolidation.

And you know soon Cumulus will likely have to find a merger partner to keep up with the other debt-ridden operators who must scale up to remain alive.

So this conference is for you and your key people.

The following things are currently trending in radio and here’s how independent broadcasters can take advantage of them.

14 Key Strategies for Independent Radio Stations

  1. Reducing High Advertiser Churn – The proven sales program MoreFM, Philadelphia uses to keep advertisers renewing at high rates and premium prices.
  2. Combatting Competitors Who Cut Rates – Strategies to deal with too many bonus spots, perks to agencies, digital content add-ons and additional costly promotions.  Defense against remnant agencies stealing local and regional business for pennies on the dollar.
  3. Attracting Millennial Listeners – Specifically what this 86 million strong 18-34 money demo wants from radio.  Bonus:  what Gen Xers and Baby Boomers want. 
  4. Rebuilding Eroding Radio Audiences – Changes in hiring air talent, how to talk to listeners differently, music rotations, handling commercials, updating radio to be cool again in the minds of listeners.
  5. The Morning Show of the Future – The prototype of the new “morning man”.  A more authentic way to do premium-priced commercials.  A must-have feature more addictive than traffic or weather.  The one thing every station leaves out of mornings that in-demo listeners really want. 
  6. Eliminating the 3 Biggest Listener Objections to Radio – How to fix too many commercials, outdated morning shows and ending repetition that turns listeners off. 
  7. Longer Listening – TSL down every year since 1990.  New solutions for spot placement.  Commercial-free music sweeps.  Music rotation.  Talk vs. music.  The one promotion that will stretch TSL.
  8. Dealing with Too Many Commercials – New thinking on how to schedule all those shorter spots stations are running.  The best placement.  Alternative placements in highly competitive situations.  Best place in the hour to schedule them (PPM and non-PPM strategies).
  9. How to Program to Shorter Attention Spans – The cure for the epidemic of listeners who won’t listen to a song all the way through --- even one that they love.  What’s the right mix of chatter?  Music sweeps.  Commercial placement. 
  10. Music Discovery -- How to add the new music young audiences now expect.  How that affects hit rotation.  The science behind mixes.
  11. Digital That Makes Money –- Short-form video revenue. Subscription income from P1s.  Product placement.  Prepare for the next big thing:  SnapChat. 
  12. Creating Fresh, New Formats – A new music format and an innovative spoken word format.  How to get ahead of this trend:  weekend talk shows for music stations.
  13. Great New Options for AM Radio – What’s next after conservative talk.  A Millennial AM station?  Seriously?
  14. Podcasting – As a revenue producer.  Or a station placeholder.  The #1 podcast in the iTunes Store is an on-air radio show.  Does podcasting erode on-air audiences?  Selling them for profit.

Conference Details

  • The conference starts at 8am with registration and complimentary breakfast.  
  • The program begins at 9 am and breaks at 12 noon for complimentary lunch.
  • All breaks are included in our day together.
  • The program ends at 4 pm.
  • The Radio Solutions Conference is not available by stream or video.
  • Additional faculty contributing to this one-day seminar:  MoreFM Chairman Jerry Lee, Millennial expert & author Morley Winograd and broadcaster turned podcaster Steven Goldstein.

How to Register

There is currently a $200 discount

Register

Some companies attend with key associates and special rates are available.

Inquire about group rates

CBS Radio Staffing

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with How Entercom Will Ruin CBS Radio here.

Unlock these full articles …

            iHeart’s Micromanaging

            David Field's Plans for Entercom CBS

            Cumulus Merger

            The CBS/Entercom Layoffs

            Mike McVay & Cumulus

            The Sale of iHeart’s First Asset

Your new subscription includes access to every article for the past year and 3,579 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. I work for you.

My 2017 Radio Conference is less than 6 weeks away.

Radio & Short Attention Spans

You may or may not be aware that the hottest thing currently in social media by far is SnapChat.

The company is using its popularity to time an IPO.

SnapChat is a mobile app that lets users receive and send videos and photos that self-destruct ten seconds after they are viewed.

The NBA, McDonald’s, Disney and a host of other content providers are doubling down on this new social media platform.

SnapChat has 158 million daily users, staggering.

Some 2.5 billion snaps are taken every day.

The founders have corralled a different take on social media that is so opposite of, say, Facebook that with Timelines and archiving personal history exists for long-term use.

Not so with SnapChat.

If you’re with me so far, it strikes me that SnapChat, the ten second self-destructive social media wonder is like, well – good old radio.

Radio going one better and saying you have only the present to enjoy what you’re hearing and it does not self-destruct until you turn the radio off.

This begs the question that we will raise at my upcoming media conference of whether radio is spending too much time trying to be like the Internet, adapted to the world of apps, another extension of social media.

If so, we may have the answer to why this strategy isn’t working.

If young, money demo-type audiences are rejecting Facebook already for that which appears and then disappears in ten seconds, maybe this is an area where radio can excel.

Stations are stymied as to whether what they put on the air should also be available on a time-delayed basis online.

Or whether to even broadcast what’s on the air online simultaneously.

If so many prime users are saying they want to experience content in the moment and then move on, isn’t there more radio can do to fulfill their wish?

Among the issues worth considering …

Wow moments that appear only on-air and never again.

And what qualifies as a “wow” moment that is so impressive when it occurs and then even more impressive when it never occurs again.

How many should be do and how far apart?

Who will do them?

Believe it or not there are many “wow” moments radio could add to be more like SnapChat.

If CNN is on SnapChat (and it is), shouldn’t radio do SnapChat news?

Remember, the difference between what’s on the air and wow moments is an audio snap and every bit of it occurs on the air not online.

Imagine the brainstorming we will do on how to create audio snaps.

This is not about spending more money.

Or even pulling the plug on popular radio formats.

It’s about mirroring an explosive trend by young money demo audiences that is currently going unrecognized by radio.

How to create SnapChat moments on radio as well as wrestling with the best way to channel radio content is on the agenda at my upcoming Radio Conference in less than 6 weeks.

iHeart’s Micromanaging

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Become a NEW SUBSCRIBER and begin with iHeart’s Micromanaging here. 

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            David Field's Plans for Entercom CBS

            Cumulus Merger

            The CBS/Entercom Layoffs

            Mike McVay & Cumulus

            The Sale of iHeart’s First Asset

            Lowry Mays & Fraudulent Conveyance

Your new subscription includes access to every article for the past year and 3,578 in our archive like these (scroll through/latest first).  Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising.  Accepts no corporate money or consideration.  And is beholden only to subscribers who appreciate it so much that they pay for it.  I work for you.

My 2017 Radio Conference is just 6 weeks away.

Programming to Gender Fluidity

One thing we are outstanding at in radio is targeting male and female audiences.

Over the decades we have contoured formats and sub-categories of formats to appeal to these audiences with precision so great advertisers trust our ability to service their needs.

Now, the discussion about male and female and other options has led to political battles over bathrooms, gender and other changes that are becoming significant.

I’m not saying stop doing what you’re doing and start programming to specific subsets of LGBTQ, but the evidence is clear that our audiences are changing and we will want to learn as much as we can since so much of our success depends on it.

The National Center for Transgender Equality did a survey of 28,000 respondents to discover that one-third chose “nonbinary/genderqueer” when given a choice of the terms that best describe themselves.

I don’t know about you, but that is major.

Perhaps more startling is a 2015 survey of 1,000 people in radio’s money demo 18-34 conducted for Fusion Media finding that only 46% of the respondents replied that there are only two genders – male and female.  Some 50% said that gender can be described over a wide array of other choices as well.

That’s half the sample!

To be sure, I am not saying our stations need radical change tomorrow.

But radio has had a habit since consolidation in 1996 of falling behind our audiences (Millennials, digital, streaming music, etc.).

It is prudent to embark on some modifications that would not scream out “this radio station does not identify with your gender”.

And what is remarkable – done right – these adjustments can fine tune the buy in on audience identification with radio stations that too frequently are being seen as outdated or not cool.

So how far do we go and where do we begin?

An aircheck of the average radio station contains shockingly offensive things to people who identify as something other than male or female and the research shows you’re looking at 50% of your audience in today’s terms with likely expansion tomorrow.

Morning shows are so gender specifically male that they could be problematic without making some adjustments.

In an industry where radio is criticized by listeners as not sounding like them stations run the risk of furthering that impression if it doesn’t take some immediate steps.

A male-female morning show or a female only morning show is the future but just the voices are meaningless without conveying the changing attitudes of audience.  This is trickier than it seems although very doable with the right understanding of audience beliefs.

On-air personalities that sound robotic or should I say voice tracked are often insensitive to varying genders because they lack warmth, emotion, connection and are often judged on the gender that they sound like.

In other words, the sound of the voice is only one component in considering programming to gender fluid audiences. 

It’s what they say that matters just as much and we don’t have to look past too many stations before we have male gender bias built into everything.

We’re going to discuss the evidence of gender fluidity and its impact on radio as well as the solutions to take prudent steps to stay ahead of the trend at my upcoming Radio Conference in 6 weeks.

David Field’s Plans for Entercom CBS

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Become a NEW SUBSCRIBER and begin with David Field's Plans for Entercom CBS here.

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            Cumulus Merger

            The CBS/Entercom Layoffs

            Mike McVay & Cumulus

            The Sale of iHeart’s First Asset

            Lowry Mays & Fraudulent Conveyance

            The Hubbard Shakeup

Your new subscription includes access to every article for the past year and 3,576 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. I work for you.

My 2017 Radio Conference is just 6 weeks away.

Radio’s 25-Year Drop In TSL

This is the most mystifying metric of all.

Before digital media, social networking, iPhones or even short attention spans, radio began losing time spent listening.

And it hasn’t stopped for 25 straight years.

The former Arbitron first started to track the figures and each year (and into the Nielsen era) radio has posted this almost unbelievable erosion of time listeners spend with their favorite radio stations.

There are a lot of Band-Aids for this continuing loss of interest in radio, but to be fair it helps to understand the mitigating circumstances.

Even back in the early 90’s listeners complained in research studies commissioned by numerous stations that there were too many commercials, repetitive music, too much talk and not enough variety.

This led program directors to fire up their liners and sweepers to position their music stations as “more music, fewer commercials and the best variety”.

Of course, what radio was touting on the air in response to these objections wasn’t true and over time listeners got the real message that radio was not listening to them.

And, the erosion continued.

When satellite channels, digital and eventually streaming music services became a competitor, radio was left with the same complaint -- too many commercials, repetitive music and not enough variety.

What’s important is that radio listeners (and potential radio listeners) want radio to listen to them.

But now their list of demands includes even more things that they are afraid radio is not listening to.

For example …

They want a different kind of morning show – not the good old goofy gang, something different and while we have identified specifically the changes they want, most radio people cannot name them.

And they are radical changes to say the least.

Listeners want to be talked to differently --- not as a mass audience out there but one-to-one. Last year at my conference Dan Mason, Jr. shared some of his research that listeners didn’t like it when station’s tried to relate to them.

Huh?

If they didn’t like radio trying to relate to them, what did they want instead?

Most listeners know radio stations have to run commercials but they don’t like the way they sound or the way they are run.

To be fair listeners do not understand that most stations hate the national and agency spots they get because they are moronic, but as a business they must accept them and run them.

Still, there is emerging new evidence that stations can run a full schedule and mitigate some of the negatives associated with commercial clutter.

But is anyone listening? Do stations care?

Do stations even know what they can do to make the spots go down with listeners easier?

That’s why there is a growing divide between listeners and the stations they want to like. In fact, they want to crave.

Yes, they want to love radio but not something that doesn’t speak to them.

Services that listeners expect are not traffic, transit and weather – they can get these things readily on their phones.

They want an advocate. I think if you knew what that advocate concept looked like, you’d gladly run out and do it.

Our research on Millennials show they are more concerned with whether they (the listeners) are seen as being fun-loving than whether the on-air jock or personality comes off as fun-loving.

Again, what does this look like in terms that could allow stations to adapt?

And all the cash prizes (yes, cash), tickets, trips and other enticements are not as important to them as their dreams.

And there is a way to get new age in-demo listeners “hooked” by helping them achieve their dreams.

These are important issues.

We are going to discuss the problems as well as the solutions to end TSL erosion at my upcoming Radio Conference in 6 weeks.

Cumulus Merger

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Become a NEW SUBSCRIBER and begin with Cumulus Merger here.

Unlock these full articles …

            The CBS/Entercom Layoffs

            Mike McVay & Cumulus

            The Sale of iHeart’s First Asset

            Lowry Mays & Fraudulent Conveyance

            The Hubbard Shakeup

            How Les Moonves Could Still Sell CBS Radio – Again

Your new subscription includes access to every article for the past year and 3,574 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. I work for you.

A preview of what you get at the 2017 Radio Solutions Lab -- here. Less than 7 weeks away!

Become Expert at Digital Media

The future of radio passes through digital content, social networking, short form video and mobile apps.

To succeed in the changing radio business, we need to add expertise in these areas now more than ever because the year ahead will be one of great change and many opportunities.

2017 is the year that you must master digital media to be viable, employable and prosperous.

The next Radio Solutions Lab April 5th in Philadelphia is a meaningful refresher for digital in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the evolving radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Radio Solutions Lab is a one-day interactive learning experience.

It begins Wednesday, April 5 with complimentary breakfast.  Class starts at 9am.  Jerry Del Colliano presents the notable current trends and predictions of what’s ahead.  We break for a complimentary lunch at noon.  “Visiting professors” present in the afternoon.  Complimentary breaks are offered all day.

Jerry Lee’s presentation on reducing advertiser churn and getting the highest rates available.

Morley Winograd author of three seminal books on Millennials, presents what Millennials, Gen Xers and Baby Boomers specifically want from radio.

Steven Goldstein does a video presentation on the potential and challenges of podcasting.

Here’s a preview of what you get at the Radio Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues – and increase them – by making a few strategic moves.  One involves an across the board change in entertaining audiences and another requires only adopting 5 improvements that will get results.
  • The biggest digital threat to traditional radio in 2017.  Not streaming.  Not mobile.  Not apps.  Not websites.  It’s a new-form of social media that is growing in popularity.  It’s critical to know and you will.
  • Increase the effectiveness of radio advertising by 80% and double billing even as competitors drop their rates.  Here’s where Jerry Lee comes in.  His one FM station MoreFM outperforms entire clusters.  Lee reveals how to engage advertisers to reduce churn.  Test their ad copy.  Produce spots that have been proven to work.  And you won’t leave this conference without making his approach your approach and getting access to his resources.
  • Two new digital strategies that should be added to all radio proposals in 2017.  This makes competitor’s digital efforts seem like just a way to bonus digital instead of unleash it.
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction.  Been there, done that.  Hear this and you’ll get a head start charting the right direction.
  • How to disrupt your radio stations after all these years before a competitor or digital competitor does.  If you take only one thing away from this conference this year, make it this blueprint.
  • The fastest way to double digital dollars.  It’s short-form video but not of your djs or staff.  Two to five minutes on the right subject can be monetized now with virtually no expenses.  We’ll show you how to get started.
  • 5 great new businesses you can start in 2017.  Face it, there are fewer radio jobs every year and this year will be no exception.  Want a glimpse into what the skills radio people possess are good for in the media world now? Take an insurance policy out on your radio career in spite of unsettling consolidation
  • The most effective on-air promotion that is guaranteed to attract Millennials.  Believe it or now, simple cash giveaways won’t do it.  Same for trips and even concert tickets.  This promotion is so powerful you will keep doing it month after month for fear a competitor will steal it.
  • How to deal with shorter attention spans.  Hey, Millennials don’t even listen to their favorite songs all the way through.  Here’s a plan to adapt to shorter attention spans without blowing up what’s on your air.
  • Podcasting as a placeholder.   That’s one of the frank conclusions you’ll get from Steven Goldstein, one of us – a radio person who also understands podcasting.  Opportunities to use podcasting as a necessary placeholder and the potential to generate revenue done right.   Challenges.  Pitfalls to avoid.
  • The best formats to target baby boomers.   Morley Winograd’s presentation will nail it.  Are you sure it’s classic hits, talk and news?  Really?  Here’s what the experts say.
  • The best formats for Millennials.  Are you absolutely sure it is not news/talk or throwback hits?  Morley Winograd gets specific identifying radio’s best opportunities to reach Millennials listeners.
  • The best formats for GenXers.  Not as large a generation as Millennials or Baby Boomers but smack in the middle of the money demo.  Learn which radio formats are the sweet spot for GenXers.  And as you’ll learn, just because they coined the term “radio sucks” doesn’t mean they don’t have some new favorites.
  • The awesome power of more than one voice.  This is a discussion that you’ll want to be in on.  How many different voices make your message strongest.  How many are too many.  I can tell you this now.  One voice according to research you’ll hear is not enough.  This decision doesn’t cost you money but it will absolutely make your station money.

The most important decision you will make about your ability to be viable in this time of great change requires investing just 1 day to guarantee successful outcomes in the year ahead.

The 2017 Radio Solutions Lab in less than 7 weeks from today.

Reserve a seat here. 

Inquire about group sales discounts here.

The CBS/Entercom Layoffs

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            Mike McVay & Cumulus

            The Sale of iHeart’s First Asset

            Lowry Mays & Fraudulent Conveyance

            The Hubbard Shakeup

            How Les Moonves Could Still Sell CBS Radio – Again

            How Entercom/CBS Affects Cumulus

            Joel Hollander & Entercom/CBS

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7 weeks until my Radio Solutions conference. Learn more here.

The Station Listeners Really Want

It will have a morning show that has a woman lead and a new very different role for a man.

No traffic. None. Instead, choose from one of these three alternatives that they like better.

News. But not the way we used to do it or currently do it. Like Twitter.

Someone looking out for them. A station that fights injustice, complaints, rip-offs, etc.

A one-to-one relationship. They can’t have a relationship with voice tracking even if owners do.

Fun. A typical radio station comes off as hype by people who sound like they’re going to lose their jobs.

Homegrown personalities in EVERY time period like YouTube stars.

Better commercials. They’ll put up with more if they’re better and you might not be able to afford to reject lousy national commercials but bad local spots are on you.

The one commercial type that even Millennials like. No, love. And no station knows what it is let alone how to do it.

Commercials with more than one voice.

A digital strategy that has less to do with trying to be what a radio station is not (digital) and more like, naming a station “Alexa” and teaching listeners how to use the very popular Amazon Echo to have a real relationship with a real, live radio station.

Different playlists during different dayparts. We radio people are used to being one thing 24/7. Today’s audiences are much more eclectic.

Music you’ve never played before mixed in with the music you play.

Songs that are shorter because so many people 18-34 don’t listen to even their favorite songs all the way through.

A station that will help them find jobs – not as a promotion but an element of the station’s format.

Radio is the original SnapChat, the hottest thing in social media for hundreds of millions of people. A snap lasts ten seconds and disappears. What makes you think they don’t want a radio station that does great things and then disappears (no website replays).

A cause. Stations are often without soul. In the past, radio has appealed to anti-war, pro-civil rights, and women’s issues. Find the causes this generation cares about and wrap yourself in it.

And, the greatest contest ever devised by a radio station – “The station that helps you pay down your college loan”.

Imagine brainstorming these issues with other radio execs.

That’s where we’re going to go at my upcoming Media Solutions Lab April 5th in Philadelphia.

Reserve a seat and come away with …

  1. Why for the money demo, a woman is the best “morning man” and the new role for male companions. And how to find that most important person.
  2. Listeners get traffic on their phones; you’ll learn the three things that could be just as potent and just as marketable.
  3. How to do news so cool that it sounds like an audio Twitter – and what today’s audiences call news.
  4. How to create a listener’s advocate.  What issues do you get involved in and how do you sell it.
  5. A list of things you can do when you return to your station to encourage a one-to-one relationship with listeners.
  6. How to have fun on-air without seeming like phony radio – you’ll know what we know works.
  7. How to use YouTube stars as your guide to developing the next generation of on-air talent. Nothing is more desirable to 18-34’s than YouTube stars.
  8. How to make commercials so good that listeners will listen and act on them and you will reduce ad churn. No one does this better than MoreFM’s Jerry Lee and he’ll be there to show you how.
  9. You’ll learn the one commercial type that is never a tune out when done like this.
  10. How to get the jump on competitors by creatively interfacing with the super popular Alexa from Google (Alexa, the replacement for a physical radio that takes voice directions for all kinds of things.  Why not radio?).
  11. Ways to create different playlists for different dayparts – what that looks like.
  12. Options that work for listeners who increasingly will not even listen to their favorite songs all the way through.      
  13. How to build a program that helps listeners find jobs. It has been done successfully. Gained 700,000 cume in three months. The PD who did it will tell you.
  14. Ways you can make radio more like SnapChat, the popular app that lets users share content no longer than 10 seconds that disappears after it is heard. Why disappearing content is so important. How this will impact radio even if you choose to ignore the trend.
  15. Learn the most powerful causes that can make a radio station have real meaning to 18-34’s who are civic minded if they are anything.
  16. How to do “The stations that helps listeners pay down their college loans”. How it should sound. How it should NOT sound or you’re wasting your time and money. How to get it funded. And make a profit on top of it. All of it to take back with you.

That’s just a handful of things you will take away from my next Media Solutions Lab.

Not counting the ideas generated from our group brainstorming.

See the full Media Solutions Lab program here.

I can hardly wait to share these solutions with you in less than 7 weeks from now.

Beat the scheduled price increase.

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Mike McVay & Cumulus

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            The Sale of iHeart’s First Asset

            Lowry Mays & Fraudulent Conveyance

            The Hubbard Shakeup

            How Les Moonves Could Still Sell CBS Radio – Again

            How Entercom/CBS Affects Cumulus

            Joel Hollander & Entercom/CBS

            Entercom’s Coming $25 Million Layoff

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Radio as the New Social Medium

Did you catch SNL Saturday night?

Alec Baldwin’s record setting 17th guest host appearance had a curious bit of content in his monologue.

Baldwin harkened back to the early 90’s recalling some of his famous moments on SNL when current cast member Pete Davidson, who is only 23 years old, broke in.

Alec:  In 1998 I was Pete Schweddy on Delicious Dish selling my sweaddy balls on a radio on NPR.

Pete:  What’s a radio show?  Is that like a podcast?

If you are a Millennial, have Millennial children or teach them as I did at the University of Southern California, you’re thinking – what’s a radio show, indeed.

No matter how many times radio is warned, the radio industry continues to chug along like it is still the 90’s.

Outdated and irrelevant morning shows, the worst time of the day to lose listeners.

Music repetition that turns off Millennial audiences yet radio playlists and formats are relatively the same as they were decades earlier.

Why?

Songs that are too long for shorter attention spans, but radio plays them from beginning to end in high rotation every time even though the 18-34 year old Millennial listeners don’t even play their own music all the way through.

Disconnect.

Air people that don’t connect with Millennials and the audience knows it.

Not enough authenticity.

Too much hype.

No fun for the gaming generation.  Many on-air people sound like they are about ready to get fired which, if you think about it, is not too far from the truth.

You remember that there is no more fun than doing a radio show – at least before consolidation.  Voice tracking never got its own hashtag.

Commercial breaks that are so impossible to listen to, it’s an invitation once or twice an hour to actively drive whatever listeners you’ve earned far away.

We used to lose them to other stations while we irritated listeners in the hopes of getting them back.  Now we leave them to their own devices literally.

It’s a big list of things a very stubborn radio industry protects to keep doing radio as they know it instead of the way younger audiences desire.

As I am preparing for my upcoming radio conference, it strikes me that I can pass along the latest trends and predictions about where we’re heading, but we need to have a discussion about making radio more relevant.

Morning shows that can’t be missed.

Can you really say a radio morning show can’t be missed?   Well, there are ways to make it more compelling in content, services, fun and by taking a new approach to who does mornings on your station.

Or, just keep doing the same thing with the same results.

My answer to making radio more relevant is not to compete with digital and social networks.

It’s not to do the same thing streaming music services do.

The way to make radio more relevant is to reinvent it as the conscience of a new generation.

Get into their heads with content you have not even begun to imagine but once you start, they’ll be no stopping.

Radio needs to be the audio YouTube.

The social media link that is missing.

As an aside, I gave a speech upon being inducted into the Television and Radio Hall of Fame in Philadelphia this past November.

My wife warned me not to make my acceptance speech about my favorite topic – me.

So I talked about radio as the original social medium and how it kept evolving until digital social media made radio do stupid things.

For what it is worth, the college students and sons and daughters in the audience made it a point to come up to me afterwards and reaffirm my assessment of radio as a social medium.

Listen to them. 

Only radio two execs out of 400 people in the audience acknowledged the potential power of radio’s position as I imagined it.  Without embarrassing them, I hope, they were Jim Loftus and Jerry Lee – two of the best because they are always ahead of the radio industry trying to keep pace with audiences.

Radio as a social medium.

We should talk and let’s have this discussion at the Radio Solutions Lab in six weeks.

Radio as a social medium not an imitator of digital social media is so powerful, so exciting and so doable, your trip to Philly to learn more will unlock your ideas and show you the only real future for the radio industry.

Wednesday, April 5 – Philadelphia

Beat the price increase.

Reserve a seat 

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The Sale of iHeart’s First Asset

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            Lowry Mays & Fraudulent Conveyance

            The Hubbard Shakeup

            How Les Moonves Could Still Sell CBS Radio – Again

            How Entercom/CBS Affects Cumulus

            Joel Hollander & Entercom/CBS

            Entercom’s Coming $25 Million Layoff

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Clear Channel once tried to get me to reveal my sources in a $100 million lawsuit they filed to intimidate my news coverage. I didn’t. In fact, I counter-sued, eventually won a generous settlement to drop my $125 million case. So when I say I NEVER reveal a source, I’m not just whistling Dixie. I can prove it. Report news in my Witness Protection Program confidentially here.

Self-Confidence, Presentations & Working with Difficult People just added to my April 5th radio conference six weeks away. Learn more here (link here to the conference promo)

Self-Confidence, Presentations & Working with Difficult People

One of the things that makes my annual radio conference so useful is that we not only isolate the industry’s challenges and opportunities.

We are also big on building the necessary skills to succeed in the digital and social age of radio broadcasting.

Some examples:

  • Presentations – everyone knows how to do them, but what does it take to do one that reverberates your message.
  • This one thing will make your presentations more effective – how to deliver a “gift” to your group.  Learn how to do this and you will become far more effective than you’ve ever been. You’re going to love this.
  • The other is an issue with timing – the sweet spot for timing and this, I guarantee you, will surprise.
  • How to handle group input and stay on message.
  • What it takes to follow up and put a presentation of ideas into action that actually gets accomplished.  And this part has little to do with the actual meeting style itself.
  • Self-confidence.  I get it!  All of us in the media business have some degree of self-confidence, but what if I showed you a way to literally dial up a boost of self-confidence for when you need it the most.  That’s exactly what I’m going to do.
  • How about this!  What if you had a new way to build the self-confidence of OTHERS that they can’t get from any one else?  Imagine the willing cooperation you would earn when you unlock the confidence of others.  You’ll check that off your list, too.
  • Working with difficult people – a real challenge especially when the industry is consolidating and the pressure is on.  Let’s say some people are just not very nice, honest or appreciative to put it mildly.  Engaging them in their own negative behavior will do your career in.  I’m going to show you how to handle people who are just plain difficult every time.  And you can (anonymously, of course) describe some real troublemakers and we’ll provide some better techniques.
  • Inspiring Millennials.  Women may be from Venus and men from Mars but Millennials are in another solar system to many Baby Boomer and Gen X managers.  Millennials can be the greatest employees.  They just don’t respond to things the way their elders do.  Unless, of course, you are willing to try a few new ideas which I will provide.

Scroll down and look at the radio topics we’re covering.

Consider the skills modules described here.

This is not your hang around in the hallway radio conference.

Wednesday, April 5 -- Philadelphia

I hope you will consider joining the radio, media execs and entrepreneurs who have already reserved a seat.

Reserve a seat 

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Learn more …

Contact Jerry for help attending

2017 Media Solution Lab Topics:  The Most Effective Digital Game Plan … 5 Required Millennial Hot Buttons … Programming to Shorter Attention Spans …  The Disrupted Morning Show Listeners Now Want … Making Real Money From Podcasting … 2 Totally New FormatsStation Streaming for Profit … Short-form Video Cash Stream … YouTube & RadioNew Found Radio Revenue … Retaining Advertisers …  New-Age Contesting …  Curriculum

Lowry Mays & Fraudulent Conveyance

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            The Hubbard Shakeup

            How Les Moonves Could Still Sell CBS Radio – Again

            How Entercom/CBS Affects Cumulus

            Joel Hollander & Entercom/CBS

            Entercom’s Coming $25 Million Layoff

            What Happens Now to CBS News & Sports

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Even Putin doesn’t know my sources. What are you hearing? Report News confidentially here.

New Found Radio Revenue is a main module for my upcoming Advanced Radio Management Conference (Radio Solutions Lab). Seven specific ways to generate more revenue by December 31st than you are now budgeting. Reserve a seat here.

New Found Radio Revenue

It’s difficult to increase revenue when large groups are driving local rates down.

You need something buyers want that is more compelling than bulk spots, discounts, tons of bonuses as well as the expected contests and promotions.

  1. Like a one-year campaign in which 5 of your best local sponsors pay a premium to be part of your station’s pay down your college loan promotion.
  2. Replacing all those bonuses that have become expected with value-added that buyers will want for sticking to your rate. I’m thinking testing their commercials for effectiveness for free, not giving away cheaper spots.
  3. The avalanche of increasingly shorter spots for fractions of what they are worth can be answered by testing the length that will work best and back it up with research.
  4. You’ll need a new way to approach buyers and a company that won’t charge you an arm and leg to identify the exact length of their radio commercial that works the best on your station.
  5. And proven ways to make their commercials more effective while competitors are running cheap commercials that don’t perform.
  6. Show them how to identify their expectations from their flight and deliver the results to prove success. If you fall a bit short, give them more. If you exceed the advertiser’s expectations, they can expect to pay a higher rate.

At the Radio Solutions Conference 7 weeks from now, you’ll hear experts who have done these things and share their strategies with you. 

  • Where to go to effectively test ad copy
  • Producing 3x more effective spots 
  • How to exceed advertiser expectations
  • Affordable copy testing companies
  • Where to put the avalanche of shorter, cheaper spots
  • That college loan promotion you’ll want to do before a competitor
  • And how to reduce advertiser defections

Reserve a seat  (22% discount today)

Group rates

2017 Media Solution Lab Topics:  The Most Effective Digital Game Plan … 5 Required Millennial Hot Buttons … Programming to Shorter Attention Spans …  The Disrupted Morning Show Listeners Now Want … Making Real Money From Podcasting … 2 Totally New FormatsStation Streaming for Profit … Short-form Video Cash Stream … YouTube & RadioNew Found Radio Revenue … Retaining Advertisers …  New-Age Contesting …  Curriculum

The Hubbard Shake-up

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            How Les Moonves Could Still Sell CBS Radio – Again

            How Entercom/CBS Affects Cumulus

            Joel Hollander & Entercom/CBS

            Entercom’s Coming $25 Million Layoff

            What Happens Now to CBS News & Sports

            How Entercom Got CBS Radio

Your new subscription includes access to every article for the past year and 3,564 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. I work for you.

Even Putin doesn’t know my sources – including the one’s who called the CBS Radio sale years ahead of everyone else. What are you hearing? Report News confidentially here.

Podcasting expert Steven Goldstein is doing a video presentation for my Advanced Radio Management Conference (Radio Solutions Lab). This is no slam dunk for podcasting. It contains a critical warning for radio broadcasters new to the growing platform on how to proceed cautiously. He joins Jerry Lee (revenue generation) and Morley Winograd (author and expert on Millennials) among others with presentations at the April 5th event. Reserve a seat here.

Getting Your Station to Sound Younger

Radio sounds like it is stuck in the 60’s.

In fact, if Rip Van Winkle took a long nap back in 1968 and woke up today, not much would have changed about radio.

But the world HAS changed.

Radio has not.

This is a topic for our Media Solutions Lab at the 2017 Advanced Radio Management Conference in just 7 weeks.

How can we make radio sound younger without doing something stupid like putting all young voices on the air (note: young people loved 75-year old Bernie Sanders so you don’t have to be a Millennial to make a station sound great to a Millennial)?

But you have to stop sounding like, well -- radio.

The hype is out of control.  We’ll talk about where it is and how to fix it.  Actually, many radio people are surprised when someone identifies hype that they missed.

Commercials – we can do better making them (when they are local) and how we schedule them.  Let’s discuss the plan that younger audiences are most likely to accept without killing your ratings.

Music in the age of streaming music websites needs a total re-do.  Go ahead and do one more year of radio playlists as usual and run the risk of losing younger listeners forever.

Short attention spans are radio’s friend – yet stations have no idea what this means and aren’t taking full advantage of it.  How to play the short attention span card as only radio can.

And you can’t even begin to attract the gaming generation without contests and the contests most stations do would put Rip Van Winkle back to sleep again.  I’ll give you two that will not only drive audience but revenue and because this is a lab, we’ll work on refining it for your needs together.

We’re working hard so that if you miss this radio conference, you miss a lot.

If you’ve never been to one of my learning labs, you’ll love the relaxed format, two-way conversation, brainstorming and atmosphere of approval and acceptance to new ideas.

Here’s the program.

I hope you will consider reserving a seat.

Advanced Radio Management Program Agenda/Media Lab
The Hub Conference Center, Philadelphia
April 5, 2017

8 am              Registration/Complimentary Breakfast
9 am              Radio Programming in the Digital Age
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             Growing Digital Revenue

12 Noon        Complimentary Lunch

1 pm              Changing the Way We Sell Radio
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm         Mastering 18-34 Millennial Audiences
                       Making Money From Podcasting
4 pm              Conference Concludes

Radio Programming in the Digital Age

  • How to Program to Shorter Attention Spans
  • The Morning Show of the Future Featuring a Strong Woman Personality and Features That Are Not Presently Available to In-Demo Audiences
  • Strategies to Reinvigorate the Morning Show
  • The On-Air Contest That Every Listener 18 to 45 Would Stay Glued to the Radio For Without Question
  • How to Coach Talent to Sound Like Today’s Younger Audiences (Hint: They don’t like on-air talent that tries to relate to them)
  • Young Listeners Don’t Like Rules, But How to Make a Radio Station Sound Like it is Freeform
  • The Promise of Sunday Night Talk Shows On Music Stations
  • How to Handle 18-34 Year Olds Who Don’t Listen to Any Song All the Way Through
  • Why and How Radio Must Get Back to Contesting to Keep the Gaming Generation Engaged
  • How to Remove the Obvious (and Hidden) Hype That is Turning Off Listeners
  • The One New Radio Format That Can Score Big Ratings on Either FM or AM
  • How To Do “Twitter” Type News On-Air and Enthrall Hip Young Audiences
  • How Radio Can Take Advantage of 18-34’s Growing Discontent With Music Streaming Services
  • Why it is Now Urgent to Unbrand Radio Stations
  • Making a Dent in Commercial Clutter Even With Too Many Short Spots

Growing Digital Revenue

  • What to do about the Growing Popularity of Podcasting Among Gen Xers and Baby Boomers Even As It Is Not Profitable and Drains Radio Listeners
  • Why Short-Form Video is the Fastest Way to Real Digital Revenue
  • How It Is Done Professionally on an iPhone 7 and Few Other Expenses
  • Finding New Digital Revenue Streams
  • Caution Ahead on Social Media as Advertising Shifts Back to URLs (Proof: The Super Bowl)
  • Radio as a “Preview Channel” for Digital Content
  • Latest Thinking About Streaming On-Air Content Online
  • Remake the Station Website by Only These 3 Essential Things
  • Why YouTube is the Future of Media (ask your kids) and Where Radio Can Fit Into The Most Important Digital Platform Ever

Changing the Way We Sell RadioPresenter Jerry Lee

  • The One Small Change When Recording Local Spots That Triple Their Effectiveness
  • What’s More Effective for a Local Advertiser – a Male Voice or Female Voice? 
  • A Rapid Response to an Ad Industry Survey of 5,000 Radio Campaigns That Found 68% of the Local Advertising Campaigns Were a Waste of Money
  • The “Sweet Spot” for Agencies and Advertisers with Money to Invest in Radio
  • How to Cut Advertising Churn Enough to Finish the Year Up 3-4%
  • Ways to Stand Up to Rate Cutters Who Give Away Too Many Bonuses and Costly Promotions  
  • How to Get a Premium Rate as Competitors Are Accepting Whatever They Can Get
  • The Best Resource for Testing Local Advertising Copy
  • Jerry Lee is Chairman of MoreFM, Philadelphia who has developed the premier system for testing copy, recording effective commercials and cutting advertiser churn through delivering tangible results. 

Mastering 18-34 Millennial AudiencesPresenter Morley Winograd

  • The specific things Millennials really want from radio.
  • Getting Millennials to listen.
  • How to appeal to Millennials without losing younger Baby Boomers now in their 50’s.
  • How to program to Baby Boomers (there are nearly as many of them as Millennials).
  • How to target Gen Xers – one format rarely done would hit an immediate homerun.
  • Why Millennials want radio to be more personalized than Spotify or Pandora.
  • Millennial values – the things that must be evident on the air to win over 18-34 year olds in the age of streaming music services and competing digital and social content.
  • Morley Winograd is a USC Professor and co-author of three books on the Millennial generation including Millennial Makeover and is considered an expert on the topic.

Making Money from Podcasting -- Presenter Steven Goldstein

  • Overcoming the Roadblocks to Radio Station Podcasting
  • Most Popular Topics for Radio Podcasts
  • Where to Begin – to Do it Right From the Start
  • Monetization Techniques – the Fastest Road to a Revenue Stream
  • How to Deal With Potential Listener Erosion From Your Station
  • List of Pros/Cons So You Can Decide Whether Podcasting is Right for Your Station
  • Steven Goldstein is the founder/CEO of Amplifi Media, a leading company in podcasting

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video.

Please join us for this transformative experience.

Register

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How Les Moonves Could Still Sell CBS Radio — Again

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            How Entercom/CBS Affects Cumulus

            Joel Hollander & Entercom/CBS

            Entercom’s Coming $25 Million Layoff

            What Happens Now to CBS News & Sports

            How Entercom Got CBS Radio

            David Field

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Podcasting expert Steven Goldstein is doing a video presentation for my Advanced Radio Management Conference (Radio Solutions Lab). This is no slam dunk for podcasting. It contains a critical warning for radio broadcasters new to the growing platform on how to proceed cautiously. He joins Jerry Lee (revenue generation) and Morley Winograd (author and expert on Millennials) among others with presentations at the April 5th event. Reserve a seat here.

Making Money from Podcasting

We know podcasting is popular with Gen X and Baby Boomers and it is growing at a pace that must be noted.

Advertisers have been slow to monetize and then there is the question of whether podcasting is actually cannibalizing spoken word radio listening.

To make the subject more intriguing, the number one podcast on the iTunes store is the audio of a radio show (Fresh Air with Terry Gross on NPR).

Sounds like a perfect subject for my upcoming 2017 lab setting at the Advanced Radio Management Conference especially in a radio industry that could use the revenue boost IF podcasting is accretive and not destructive to its stations.

Amplifi Media’s Steven Goldstein, a longtime radio programmer, has developed considerable chops in the podcasting arena because of his dual skill sets.

Perfect, a radio person who is leading the way on podcasting.

So you won’t be getting pie-in-the-sky lectures from Steve who is preparing a video presentation just for our conference.  The goal is to discuss the growing merits of podcasting, brainstorm and leave with a game plan that fulfills our promise to show the way to make money from podcasting.

If you’ve never been to one of my learning labs, you’ll love the relaxed format, two-way conversation, brainstorming and atmosphere of approval and acceptance to new ideas.

Here’s the program.

I hope you will consider reserving a seat.

Advanced Radio Management Program Agenda/Media Lab
The Hub Conference Center, Philadelphia
April 5, 2017

8 am               Registration/Complimentary Breakfast
9 am               Radio Programming in the Digital Age
10:30 am        Break/Complimentary Snacks and Refreshments
10:45              Growing Digital Revenue

12 Noon        Complimentary Lunch

1 pm              Changing the Way We Sell Radio
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm         Mastering 18-34 Millennial Audiences
                       Making Money From Podcasting
4 pm               Conference Concludes

Radio Programming in the Digital Age

  • How to Program to Shorter Attention Spans
  • The Morning Show of the Future Featuring a Strong Woman Personality and Features That Are Not Presently Available to In-Demo Audiences
  • Strategies to Reinvigorate the Morning Show
  • The On-Air Contest That Every Listener 18 to 45 Would Stay Glued to the Radio For Without Question
  • How to Coach Talent to Sound Like Today’s Younger Audiences (Hint: They don’t like on-air talent that tries to relate to them)
  • Young Listeners Don’t Like Rules, But How to Make a Radio Station Sound Like it is Freeform
  • The Promise of Sunday Night Talk Shows On Music Stations
  • How to Handle 18-34 Year Olds Who Don’t Listen to Any Song All the Way Through
  • Why and How Radio Must Get Back to Contesting to Keep the Gaming Generation Engaged
  • How to Remove the Obvious (and Hidden) Hype That is Turning Off Listeners
  • The One New Radio Format That Can Score Big Ratings on Either FM or AM
  • How To Do “Twitter” Type News On-Air and Enthrall Hip Young Audiences
  • How Radio Can Take Advantage of 18-34’s Growing Discontent With Music Streaming Services
  • Why it is Now Urgent to Unbrand Radio Stations
  • Making a Dent in Commercial Clutter Even With Too Many Short Spots

Growing Digital Revenue

  • What to do about the Growing Popularity of Podcasting Among Gen Xers and Baby Boomers Even As It Is Not Profitable and Drains Radio Listeners
  • Why Short-Form Video is the Fastest Way to Real Digital Revenue
  • How It Is Done Professionally on an iPhone 7 and Few Other Expenses
  • Finding New Digital Revenue Streams
  • Caution Ahead on Social Media as Advertising Shifts Back to URLs (Proof: The Super Bowl)
  • Radio as a “Preview Channel” for Digital Content
  • Latest Thinking About Streaming On-Air Content Online
  • Remake the Station Website by Only These 3 Essential Things
  • Why YouTube is the Future of Media (ask your kids) and Where Radio Can Fit Into The Most Important Digital Platform Ever

Changing the Way We Sell RadioPresenter Jerry Lee

  • The One Small Change When Recording Local Spots That Triple Their Effectiveness
  • What’s More Effective for a Local Advertiser – a Male Voice or Female Voice? 
  • A Rapid Response to an Ad Industry Survey of 5,000 Radio Campaigns That Found 68% of the Local Advertising Campaigns Were a Waste of Money
  • The “Sweet Spot” for Agencies and Advertisers with Money to Invest in Radio
  • How to Cut Advertising Churn Enough to Finish the Year Up 3-4%
  • Ways to Stand Up to Rate Cutters Who Give Away Too Many Bonuses and Costly Promotions  
  • How to Get a Premium Rate as Competitors Are Accepting Whatever They Can Get
  • The Best Resource for Testing Local Advertising Copy
  • Jerry Lee is Chairman of MoreFM, Philadelphia who has developed the premier system for testing copy, recording effective commercials and cutting advertiser churn through delivering tangible results. 

Mastering 18-34 Millennial AudiencesPresenter Morley Winograd

  • The specific things Millennials really want from radio.
  • Getting Millennials to listen.
  • How to appeal to Millennials without losing younger Baby Boomers now in their 50’s.
  • How to program to Baby Boomers (there are nearly as many of them as Millennials).
  • How to target Gen Xers – one format rarely done would hit an immediate homerun.
  • Why Millennials want radio to be more personalized than Spotify or Pandora.
  • Millennial values – the things that must be evident on the air to win over 18-34 year olds in the age of streaming music services and competing digital and social content.
  • Morley Winograd is a USC Professor and co-author of three books on the Millennial generation including Millennial Makeover and is considered an expert on the topic.

Making Money from Podcasting -- Presenter Steven Goldstein

  • Overcoming the Roadblocks to Radio Station Podcasting
  • Most Popular Topics for Radio Podcasts
  • Where to Begin – to Do it Right From the Start
  • Monetization Techniques – the Fastest Road to a Revenue Stream
  • How to Deal With Potential Listener Erosion From Your Station
  • List of Pros/Cons So You Can Decide Whether Podcasting is Right for Your Station
  • Steve Goldstein is the founder/CEO of Amplifi Media, a leading company in podcasting

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video.

Please join us for this transformative experience.

Register

Inquire about special group rates

How Entercom/CBS Affects Cumulus

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            Joel Hollander & Entercom/CBS

            David Field

            What Happens Now to CBS News & Sports

            How Entercom Got CBS Radio

            The CBS IPO Delay

            CBS/Radiate Traffic Deal

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Newstips here.

A seat at my Media Solutions Lab here

Speakers, Topics, Schedule for Our April 5th Conference

Radio is evolving at an unprecedented rate with challenges from digital media, the advertising sector and within the radio industry itself.

Driving innovation at this time of great change is the latest thinking based on a better understanding of generational media especially the money demos of 18-34 and 25-54 year olds.

Jerry Del Colliano invites you to join radio broadcasters and digital executives for a one-day interactive conference focused on leadership, causing and responding to disruption and new content, programming and sales models.

We now invite you to see the topics for this meeting gleaned from surveys of radio executives.

Advanced Radio Management Program Agenda/Media Lab

8 am              Registration/Complimentary Breakfast
9 am              Radio Programming in the Digital Age
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             Growing Digital Revenue

12 Noon        Complimentary Lunch

1 pm              Changing the Way We Sell Radio
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm         Mastering 18-34 Millennial Audiences
4 pm              Conference Concludes

Radio Programming in the Digital Age

  • How to Program to Shorter Attention Spans
  • The Morning Show of the Future Featuring a Strong Woman Personality and Features That Are Not Presently Available to In-Demo Audiences
  • Strategies to Reinvigorate the Morning Show
  • The On-Air Contest That Every Listener 18 to 45 Would Stay Glued to the Radio For Without Question
  • How to Coach Talent to Sound Like Today’s Younger Audiences (Hint: They don’t like on-air talent that tries to relate to them)
  • Young Listeners Don’t Like Rules, But How to Make a Radio Station Sound Like It Is Freeform
  • The Promise of Sunday Night Talk Shows On Music Stations
  • How to Handle 18-34 Year Olds Who Don’t Listen to Any Song All the Way Through
  • Why and How Radio Must Get Back to Contesting to Keep the Gaming Generation Engaged
  • How to Remove the Obvious (and Hidden) Hype That is Turning Off Listeners
  • The One New Radio Format That Can Score Big Ratings on Either FM or AM
  • How To Do “Twitter” Type News On-Air and Enthrall Hip Young Audiences
  • How Radio Can Take Advantage of 18-34’s Growing Discontent With Music Streaming Services
  • Why It Is Now Urgent to Unbrand Radio Stations
  • Making a Dent in Commercial Clutter Even With Too Many Short Spots

Growing Digital Revenue

  • What to do About the Growing Popularity of Podcasting Among Gen Xers and Baby Boomers Even As It Is Not Profitable and Drains Radio Listeners
  • Why Short-Form Video is the Fastest Way to Real Digital Revenue
  • How It Is Done Professionally on an iPhone 7 and Few Other Expenses
  • Finding New Digital Revenue Streams
  • Caution Ahead on Social Media as Advertising Shifts Back to URLs (Proof: The Super Bowl)
  • Radio as a “Preview Channel” for Digital Content
  • Latest Thinking About Streaming On-Air Content Online
  • Remake the Station Website by Only These 3 Essential Things
  • Why YouTube is the Future of Media (ask your kids) and Where Radio Can Fit Into The Most Important Digital Platform Ever

Changing the Way We Sell RadioPresenter Jerry Lee

  • The One Small Change When Recording Local Spots That Triple Their Effectiveness
  • What’s More Effective for a Local Advertiser – a Male Voice or Female Voice?
  • A Rapid Response to an Ad Industry Survey of 5,000 Radio Campaigns That Found 68% of the Local Advertising Campaigns Were a Waste of Money
  • The “Sweet Spot” for Agencies and Advertisers with Money to Invest in Radio
  • How to Cut Advertising Churn Enough to Finish the Year Up 3-4%
  • Ways to Stand Up to Rate Cutters Who Give Away Too Many Bonuses and Costly Promotions  
  • How to Get a Premium Rate as Competitors Are Accepting Whatever They Can Get
  • The Best Resource for Testing Local Advertising Copy
  • Jerry Lee is Chairman of MoreFM, Philadelphia who has developed the premier system for testing copy, recording effective commercials and cutting advertiser churn through delivering tangible results. 

Mastering 18-34 Millennial AudiencesPresenter Morley Winograd

  • The specific things Millennials really want from radio.
  • Getting Millennials to listen.
  • How to appeal to Millennials without losing younger Baby Boomers now in their 50’s.
  • How to program to Baby Boomers (there are nearly as many of them as Millennials).
  • How to target Gen Xers – one format rarely done would hit an immediate homerun.
  • Why Millennials want radio to be more personalized than Spotify or Pandora.
  • Millennial values – the things that must be evident on the air to win over 18-34 year olds in the age of streaming music services and competing digital and social content.
  • Morley Winograd is a USC Professor and co-author of three books on the Millennial generation including Millennial Makeover and is considered an expert on the topic.

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Joel Hollander & Entercom/CBS

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            Entercom's $25 Million Layoff

            David Field

            What Happens Now to CBS News & Sports

            How Entercom Got CBS Radio

            The CBS IPO Delay

            CBS/Radiate Traffic Deal

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The Most Employable Program Director

I want to throw up every time I read a quote from a program director supposedly being promoted who talks about the station brand.

Screw the station brand.

That’s how the people who ruined the radio industry talk.

Let’s focus on listeners.

Not P-1s or any other faceless, nameless listener.

Fans.

People who love your station or could fall in love with it.

So, you should take a seat at the table at my upcoming Radio Solutions Lab.

It’s a powerful look ahead at audience preferences that have changed while the radio industry is busy doing more consolidation that has never worked.

Our group is made up of independent radio people who can and want to be the best.

So we’ll talk about how the morning show needs to change now – 18-34’s are outta here if not.  

How there are ways to deal with commercial clutter that is turning off listeners and killing TSL.  Ignoring it will only makes listeners go away.  Not the problem.

I am going to explain in detail how to do a promotion that pays down college loans – one that doesn’t sound like corporate radio and one that no manager in her right mind would turn down. 

And a way to pay for it.

Do me a favor and ask some listeners what they love about your station and then what they hate.

Do you know?  Can you back it with evidence?

I promise you, what they love is on our list of topics and we have solutions for what they hate about your station.

Philly.  April 5th.   Join in and keep up.

Reserve a seat

A partial sampling of topics …

End Advertiser Churn
Stop Rate Competitive Rate Cutting
5 Keys to Millennials
Eliminate Listeners 3 Big Objections to Radio
Significant Increase Time Spent Listening
Up to $500,000 a Year Making Short Form Video
All Podcasting All the Time But On Radio
The Morning Show Listeners Now Want

Learn more

7 weeks and counting until the 2017 Media Solutions Lab

Entercom’s $25 Million Layoff

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Become a NEW SUBSCRIBER and begin with Entercom's $25 Million Layoff here. 

Unlock these full articles …

            David Field

            What Happens Now to CBS News & Sports

            How Entercom Got CBS Radio

            The CBS IPO Delay

            CBS/Radiate Traffic Deal

            Miller Kaplangate

Your new subscription includes access to every article for the past year and 3,557 in our archive like these (scroll through/latest first).  Everything.

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Morning Show Listeners Restless for Change

Their lifestyle and preference are changing and they want morning shows to reflect their needs.

They want a more significant role for women in the morning drive.

This is in conflict with radio groups that are cutting expenses and either reducing the morning teams or promoting second tier talent to replace more expensive stars.

In-demo listeners appear to want a woman lead in the mornings.  But what is surprising is what they want as a supporting cast.  We’ll be addressing this at our conference – less than two months from today.

Listeners don’t want or need the services that morning shows have embraced for decades because their phones now provide those services on-demand.

Yet, there is a list of things that they want if they are going to continue listening to their favorite radio morning show.

5 things to be exact. 

Responding to these 5 things will make all the difference to morning shows.

Surprising new evidence about news.

Those music star interviews are showing a decline.  We can now track station ratings that have access to recording stars that are losing ratings hand over first.

To what?

To morning shows that most programmers – not all, but most – can’t believe an audience would want.

Not even comedy in the morning is untouched by changing audience attitudes.

That’s why we’re going to present the information and discuss the best options before stations see more audience erosion in the time period they can least afford it.

As mornings go, so goes the station – and the station’s revenue.

Check your calendar, reserve a seat and join this critical discussion.

Learn more

Reserve a seat

Inquire about group rates  (50% off everyone in your station’s group).

Other compelling topics we will cover:

How To Get More Advertisers To Re-Up
How To Shut Down Rate Cutters
The 5 Keys To Millennial Listeners
Explained:  The Killer “Pay Down College Loan” Promotion (And How to Get Your Advertisers To Pay For It)
Reducing Commercial Clutter Without Cutting Spot Load (3 New Ideas)
Revealed:  Feed Attention Deficit for Longer Listening
Add $100-500,000 a Year Making Short-Form Videos
Save AM By Going All Podcasting All the Time
What Listeners Now Want From Morning Shows

David Field

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Become a NEW SUBSCRIBER and begin with David Field here.

Unlock these full articles …

            What Happens Now to CBS News & Sports

            How Entercom Got CBS Radio

            The CBS IPO Delay

            CBS/Radiate Traffic Deal

            Miller Kaplangate

            The Cumulus Re-fi

Your new subscription includes access to every article for the past year and 3,555 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. I work for you.

REPORT NEWS anonymously using our Witness Protection Program here.

Both Music Discovery and Ratings added to the 2017 Media Solutions Lab – details here

Both Music Discovery and Ratings

86 million Millennials want music discovery.

Radio wants the ratings that come from playing the same songs over and over again in high rotation.

Millennials who are between the ages of 19 and 35, don’t like to listen to the same song all the way through.

Radio still thinks if you play the safe “popular” hits, even Millennials will stay tuned.

Radio winds up unnecessarily losing audience with a strategy that is this much out of sync with the audience every music station must have.

In my generational media work that started when I was a professor at the University of Southern California, the answer became evident to give the next generation of music radio listeners the music discovery they consider mandatory while not losing radio ratings to unfamiliar new music.

There is no radio station doing what the evidence strongly suggests.

And the reason is that stations would have to disrupt what they do on the air in a way even more radical than when Top 40 came on the scene to redefine radio at the start of the television generation.

Yet stations can do the same thing today.

Redefine what a music station is.

Watch Millennials fall into place.

For example:

  • How to add two-thirds more music discovery to a winning hit mix.  That’s not a misprint – it’s two-thirds music discovery to one-third repetitive hits presented in a special new way.
  • And without losing PPM ratings – in fact, probably gaining share.
  • How far should a radio station go in selecting the songs for music discovery.
  • And, most importantly!  How to fit it all into each format hour.

That’s what I am going to show you at my upcoming Media Solutions Lab in Philadelphia.

This is important enough to add to the agenda because streaming music services are taking their toll on radio audience and in the case of Pandora, local ad dollars as well.

Apple Music added 20 million paid subscribers in about a year.  Spotify reported 40 million paid subscribers last September.

They’re growing.  Radio is losing prime audience to streaming music services and other digital options.

But Spotify and Pandora can’t do radio the way we’re going to show you.

Here’s the Agenda:

Wednesday, April 5, 2017

8:00 am         Registration / Complimentary Breakfast

9:00 am          Strategies to End Rampant Rate Cutting
                        Rebuilding Eroding Radio Audiences
                        The Morning Show of the Future
                        Eliminating the 3 Biggest Listener Objections to Radio
                       

10:30 am       Break/Complimentary Snacks and Refreshments

10:45 am        Longer Listening
                        Dealing with Too Many Commercials
                        How to Program to Shorter Attention Spans
                        Digital That Makes Money
                       

12 Noon        Complimentary Lunch

1:00 pm         Better Options for AM Radio
                       Podcasting – Yes or No!
                       
2:30 pm         Break/Complimentary Snacks and Refreshments

2:45 pm         Jerry Lee’s Presentation: Reducing High Advertising Churn
                       Morley Winograd:  Attracting Millennial Listeners

3:30 pm         Audience Q & A

4:00 pm         Conference Concludes

Here are the program details:

  1. Reducing High Advertiser Churn – The proven program MoreFM, Philadelphia Chairman Jerry Lee uses to keep advertisers renewing at high rates and premium prices.
  2. Strategies to End Rampant Rate Cutting – How to take back control of the media buy from large consolidators or underachievers who are willing to drop rates, add costly promotions and flood the buy with bonuses.
  3. Attracting Millennial Listeners – A list of compelling content that is like catnip to 18-34 year old Millennials.  Presentation by Morley Winograd, author of Millennial Makeover and other books on this generation.
  4. Rebuilding Eroding Radio Audiences – Take notes on things like changing the way you hire air talent, how they talk to listeners in the age of digital and social media and making today’s radio not sound like yesterday’s.
  5. The Morning Show of the Future – The prototype of the new “morning man”.  A more authentic way to do premium-priced commercials.  A must-have feature more addictive than traffic or weather.  The one thing every station leaves out of mornings that in-demo listeners really want. 
  6. Eliminating the 3 Biggest Listener Objections to Radio – How to fix too many commercials, outdated morning shows and ending repetition that turns listeners off.
  7. Longer Listening – With TSL down every year since 1990, commercial-free music sweeps will no longer keep them tuned in.  It’s this, instead.
  8. Dealing with Too Many Commercials – New thinking on how to schedule all those shorter spots stations are running.  The answer to where is the best place in the hour to schedule them (PPM and non-PPM strategies).
  9. What Cinches a Buy Faster Than Even Bonus Spots – Blow bottom feeding competitors out of the water when they offer tons of bonus spots to buyers and you offer this.
  10. How to Program to Shorter Attention Spans – The cure for the epidemic of listeners who won’t listen to a song all the way through --- even one that they love.
  11. Digital That Makes Money – Why you should eliminate the expense and effort of doing social, web and app digital projects when this one, very inexpensive approach can start producing big bucks in months – I’ll show you teens that make more money from this approach than entire radio stations.  If they can do it, you can do it!
  12. Creating Fresh, New Formats – Is radio all out of mass appeal formats?  Not if you choose the innovative, new spoken word and music formats from this list.
  13. Great New Options for AM Radio -- I’ll bet you if you put this megaton promotion on an AM station along with this format, even a Millennial will find it and stay tuned.  And what if I show you how you can pay for it and profit by selling it to a handful of advertisers? 
  14. What to Do About Podcasting – The #1 podcast in the iTunes Store is an on-air radio show.  What we’re learning about what works and what doesn’t and the future of podcasting in radio’s revenue future.

Reserve a seat

Inquire about group rates here

If you’d like to stay nearby, review these locations and prices here.

Look through our program, brochure here.

What Happens Now to CBS News & Sports

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Unlock these full articles …

            How Entercom Got CBS Radio

            The CBS IPO Delay

            CBS/Radiate Traffic Deal

            Miller Kaplangate

            The Cumulus Re-fi

            iHeart Total Traffic vs. Radiate

Your new subscription includes access to every article for the past year and 3,553 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. I work for you.

Report News anonymously using our Witness Protection Program here.

2 Months Until the 2017 Radio Solutions Lab

Curriculum: How to Stop Rate Cutting, Rebuilding Eroding Audiences, The Morning Show of the Future, Eliminating the 3 Biggest Listener Objections, Increasing Time-Spent-Listening, Dealing with Too Many Commercials, Programming to Shorter Attention Spans, Digital That Makes Money, Better Options for AM, Is Podcasting a Radio Format?

Presentations: More FM Chairman Jerry Lee (Reducing High Advertiser Churn), Millennial Makeover author and expert Morley Winograd (Attracting Millennial Listeners)

Details at The 2017 Media Solutions Lab

Listeners Beg Radio To Fix The #1 Problem

TOO MANY COMMERCIALS!

They’ve complained for decades but it has fallen on deaf ears because radio would rather sell more ads cheaper than fewer ads at a premium price and now, that’s all advertisers will buy.

Along with short spots that are annoying and seem like even more clutter.

Listening declines will continue as long as the problem is not addressed.

Quarter hour radio listening has gone down every year since the early 90’s.

So what to do?

Embark on 2 strategies to respond to this listener deal breaker – immediate and long range.

Immediate Action …

Run short spots in stop sets exclusively for short spots nothing longer.

Run longer spots together without short spots.

Longest spots run in shorter breaks.

Stop down for spots at different times in each hour (you won’t be punished by Nielsen if you do it right.

Put something so compelling in the middle of longer stop sets that will force listeners to stay tuned.

Never mention the word commercials.

Never tout commercial free music (they don’t believe it anyway).

Learn why today’s short attention span listeners are not attracted to continuous music sweeps because they like interruptions and how to take advantage of that.

Longer Term …

Raise rates – even modestly. Fewer ads bringing in more revenue.

Produce better local commercials (the ones you can control) – TV ads are as big an attraction for the Super Bowl as the game itself.

Run a one-year promotion to pay down listeners’ college loans, get advertisers to pay for it and generate high premium profit for you.

Details at The 2017 Media Solutions Lab

Curriculum: How to Stop Rate Cutting, Rebuilding Eroding Audiences, The Morning Show of the Future, Eliminating the 3 Biggest Listener Objections, Increasing Time-Spent-Listening, Dealing with Too Many Commercials, Programming to Shorter Attention Spans, Digital That Makes Money, Better Options for AM, Is Podcasting a Radio Format?

Presentations: More FM Chairman Jerry Lee (Reducing High Advertiser Churn), Millennial Makeover author and expert Morley Winograd (Attracting Millennial Listeners)

How Entercom Got CBS Radio

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Become a NEW SUBSCRIBER and begin with How Entercom Got CBS Radio here.

Unlock these full articles …

            The CBS IPO Delay

            CBS/Radiate Traffic Deal

            Miller Kaplangate

            The Cumulus Re-fi

            iHeart Total Traffic vs. Radiate

Your new subscription includes access to every article for the past year and 3,550 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

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Report News here.

Register for the 2017 Radio Solutions Lab to lock in the current price.

End 2017 Up 4%

We’re waiting for the final 2016 revenue numbers, but most indications are that radio will be flat or down half a point.

This is not the first year and not the last for financial challenges.

Some of our large radio groups are paying the price by burning through cash flow and adding to their stifling debt.

But some radio groups and stations are dedicated to beating the unfavorable market conditions.

So what to do?

More resistance to rate cutting (although less is considered to be better than none). Failing to employ a digital strategy that actually makes significant money. Letting good salespeople get away and dumbing down on-air product. These are the things that consolidators are doing and look where it has gotten them.

Meanwhile digital is supposed to be radio’s lifeline but the average station does under $250,000 a year in real, true digital revenue – many far less.

But there are ways to guarantee a positive finish for 2017 up as much as 4% in radio revenue.

  • Focus on 10 of your biggest and best advertisers by increasing the effectiveness of their ads so they will increase their spend and pay a premium rate. That alone redefines your revenue year. Let’s talk about the stations that are actually doing it at my Philly conference coming up in two months.
  • Go after a handful of big local TV advertisers and present them with a tantalizing radio alternative. Get them to define what a successful campaign would be and then show them a plan that includes quality ads that you are willing to produce and test for effectiveness. Even if these big local TV spenders won’t give up all of their television budgets experience shows when presented with a compelling radio alternative, they find the money for radio.
  • Then skip the digital projects that aren’t making big money and focus on short-form video that can generate revenue through both sponsorship and product placement. And even paid subscriptions. Young entrepreneurs are already generating more money than the average radio station from video. We’ll go to school on them.
    Change the way you motivate sellers. Raise their commissions, reduce the “make work” radio has dumped on them that prevent additional sales. A plan to put them on the street selling 90% of the time. Ask me about how to inspire sellers in a way you’ve never seen before. It works.

This one-day seminar is not available on video, audio or stream.

Just in person April 5 at the Hub Conference Center in Philly 2 months from now.

Examine the 12 modules below that make up the curriculum here.

Reserve a seat

Inquire about group rates here

Here’s the Agenda:

Wednesday, April 5, 2017

REGISTRATION / COMPLMENTARY BREAKFAST

8:00 am         Registration / Complimentary Breakfast

9:00 am          Strategies To End Rampant Rate Cutting
                        Rebuilding Eroding Radio Audiences
                        The Morning Show of the Future
                        Eliminating the 3 Biggest Listener Objections to Radio
                       

10:30 am       Break/Complimentary Snacks and Refreshments

10:45 am        Longer Listening
                       Dealing with Too Many Commercials
                       How to Program to Shorter Attention Spans
                       Digital That Makes Money
                       

12 Noon        Complimentary Lunch

1:00 pm         Better Options for AM Radio
                       Podcasting – Yes or No!
                       
2:30 pm         Break/Complimentary Snacks and Refreshments

2:45 pm         Jerry Lee’s Presentation: Reducing High Advertising Churn
                       Morley Winograd: Attracting Millennial Listeners

3:30 pm         Audience Q & A

4:00 pm         Conference Concludes

Here are the program details:

  1. Reducing High Advertiser Churn – The proven program MoreFM, Philadelphia Chairman Jerry Lee uses to keep advertisers renewing at high rates and premium prices.
  2. Strategies to End Rampant Rate Cutting – How to take back control of the media buy from large consolidators or underachievers who are willing to drop rates, add costly promotions and flood the buy with bonuses.
  3. Attracting Millennial Listeners – A list of compelling content that is like catnip to 18-34 year old Millennials. Presentation by Morley Winograd, author of Millennial Makeover and other books on this generation.
  4. Rebuilding Eroding Radio Audiences – Take notes on things like changing the way you hire air talent, how they talk to listeners in the age of digital and social media and making today’s radio not sound like yesterday’s.
  5. The Morning Show of the Future – The prototype of the new “morning man”.       A more authentic way to do premium-priced commercials. A must-have feature more addictive than traffic or weather. The one thing every station leaves out of mornings that in-demo listeners really want.
  6. Eliminating the 3 Biggest Listener Objections to Radio – How to fix too many commercials, outdated morning shows and ending repetition that turns listeners off.
  7. Longer Listening – With TSL down every year since 1990, commercial-free music sweeps will no longer keep them tuned in. It’s this, instead.
  8. Dealing with Too Many Commercials – New thinking on how to schedule all those shorter spots stations are running. The answer to where is the best place in the hour to schedule them (PPM and non-PPM strategies).
  9. What Cinches a Buy Faster Than Even Bonus Spots – Blow bottom feeding competitors out of the water when they offer tons of bonus spots to buyers and you offer this.
  10. How to Program to Shorter Attention Spans – The cure for the epidemic of listeners who won’t listen to a song all the way through --- even one that they love.
  11. Digital That Makes Money – Why you should eliminate the expense and effort of doing social, web and app digital projects when this one, very inexpensive approach can start producing big bucks in months – I’ll show you teens that make more money from this approach than entire radio stations. If they can do it, you can do it!
  12. Creating Fresh, New Formats – Is radio all out of mass appeal formats?  Not if you choose the innovative, new spoken word and music formats from this list.
  13. Great New Options for AM Radio -- I’ll bet you if you put this megaton promotion on an AM station along with this format, even a Millennial will find it and stay tuned. And what if I show you how you can pay for it and profit by selling it to a handful of advertisers?
  14. What to Do About Podcasting – The #1 podcast in the iTunes Store is an on-air radio show. What we’re learning about what works and what doesn’t and the future of podcasting in radio’s revenue future.

Reserve a seat

Inquire about group rates here

Look through our program, brochure here.

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High Advertiser Churn. Preview MoreFM, Philadelphia CEO Jerry Lee’s presentation on how stations can let competitors get stuck with low rates, lots of giveaways and bonus spots while you come away with the PREMIUM rate and advertisers that don’t leave -- The 2017 Radio Solutions Lab

High Advertiser Churn

Even stations with high ratings and great sales professionals are having a hard time keeping up with the loss of advertisers – it makes for a bumpy ride at a turbulent time.

Here’s a preview of a presentation being conducted by MoreFM, Philadelphia Chairman Jerry Lee at the upcoming Media Solutions Conference on how to make advertisers’ campaigns so successful, they re-up, not leave.

High Advertiser ChurnWith Jerry Lee

  • The one small change when recording local spots that triple their effectiveness.
  • Quick!  What’s more effective for a local advertiser – a male voice or female voice?  If you’re not dead sure, be in Philly April 5th.  The research on this is startling.
  • How to respond to an ad industry survey of 5,000 radio campaigns that found 68% of the local advertising campaigns were a waste of money.  See the main reason and nip it in the bud.
  • The “sweet spot” for agencies and advertisers with money to invest in radio that 3 out of 4 radio campaigns are missing – you no longer will.
  • Believe this!  It is possible to cut advertising churn down to virtually nothing with techniques being used by Jerry Lee’s MoreFM right now (a perennial top biller in the market).
  • Get around rate dropping competitors.  Let them get stuck with the cheap rates with lots of giveaways and bonuses.  Here’s how you get the PREMIUM rate. 
  • The best resource for testing local advertising copy.  Plug in.  Get started.

Not available by streaming or audio.

In less than one day, more useful ideas and strategies to meet radio’s challenges.

April 5, 2017 at the Hub Conference Center in Philadelphia – 20 minutes from the airport, 5 minutes from Amtrak

View the full curriculum here.

Reserve a seat

Inquire about discount group rates

Contact Jerry Del Colliano

CBS/Radiate Traffic Deal

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Unlock these full articles …

            Entercom/CBS

            Miller Kaplangate

            The Cumulus Re-fi

            iHeart Total Traffic vs. Radiate

            Stations Paying GMR to License No Songs

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Report news under the cover of our Witness Protection Program here. 

Can this one hybrid format appeal to both Gen Xers and Millennials? Reserve a seat at the industry’s advanced management seminar and find out, The 2017 Radio Solutions Lab

Expert on Millennials Presenting at 2017 Media Solutions Lab

I can think of no one who knows more about Millennials than Morley Winograd who along with Michael Hais, a former Frank Magid researcher, wrote the book on the topic.

In fact, they wrote three.

I met Morley when I was a professor at The University of Southern California.  He is a professor at USC’s Marshall School of Business.

So here’s my assignment for Morley.

Take all that you know about Millennials and extrapolate how their values and needs coincide with what radio has to offer.

Millennials are notorious for not having a relationship with radio the way their Baby Boomer parents do.

So what does it take?

What’s their sweet spot?

If it is something radio can do, how can we do it better?

No more flying blind.

But Morley’s understanding of all generations including Gen Xers (about 44 million) and Baby Boomers (79 million) will help to clarify what their needs are as well.

For example, we know Xers are the prime market for podcasts, but podcasting is not a revenue stream for radio.  In fact, it is a distraction.

Baby Boomers are aging but they still populate in numbers equal to Millennials.  Only last year did Millennials outnumber Baby Boomers for the first time.

Are Boomers going to listen to classic hits or Rush Limbaugh into their graves or are their ways to attract them along with the interests, of say, Gen Xers and make that package marketable.

As far as Millennials go, is it even possible for radio to attract them in big enough numbers to ensure radio’s viability going forward?

Any chance of getting them away from Spotify and streaming services?

If they don’t want or need traffic and rely on their own devices for news, use social media as a replacement for talk, what does radio for Millennials look like?

This is my 8th learning conference.

I don’t believe sitting there and not being expert on the specific challenges of the radio industry is a good use of time.

I hope you’ll join the executives who investing a day to get current on the issues that really matter to the future of radio.

Curriculum for 2017: 

  • Reducing High Advertiser Churn w/MoreFM’s Jerry Lee
  • Strategies for Ending Rampant Rate Cutting
  • Attracting Millennial Listeners w/Morley Winograd
  • Rebuilding Eroding Radio Audiences
  • The Morning Show of the Future
  • Eliminating the 3 Biggest Listener Objections to Radio
  • Listen Longer Strategies
  • Solutions to Commercial Clutter
  • Digital That Makes Money
  • Underground AM Stations
  • Podcasting, Yes or No? 

Details …

Not available by stream or video.

Discount rates for two or more attendees and larger groups.

Buffet breakfast, lunch and breaks included.

Reserve a seat

Inquire about group rates

Talk to Jerry privately

Conference Brochure

Entercom/CBS

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with Entercom/CBS here. 

Unlock these full articles …

            Miller Kaplangate

            The Cumulus Re-fi

            iHeart Total Traffic vs. Radiate

            Stations Paying GMR to License No Songs

            Ryan Seacrest’s Race for the Door

Your new subscription includes access to every article for the past year and 3,540 in our archive like these (scroll through/latest first).  Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising.  Accepts no corporate money or consideration.  And is beholden only to subscribers who appreciate it so much that they pay for it.  Thank you.

Report news here. 

Top expert on Millennials to make presentation on what Millennials, Xers and remaining Baby Boomers want from radio stations.  Reserve a seat at my 2017 Radio Solutions Lab

Digital That Makes Money

Don’t feel bad.

Newspapers can’t figure digital out, either.

The New York Times is eating itself alive to find the digital future with another 30-something Sulzberger waiting in the wings to replace his father as publisher.  The new Sulzberger is stronger on digital than reporting.

They’re firing the expensive and experienced reporters and editors (oh, I should say buying out) and stocking on people who can create visual stories.

Jeff Bezos is pouring lots of money that he surely has into making The Washington Post the digital exception.  So far, mixed results.

I saw this Bloomberg piece on “Facebook, Snapchat Deals Produce Meager Results for News Outlets” and I was not surprised.

Radio is busy giving away its free radio on the Internet and through mobile apps because, after all, it’s free, right?

But the more radio stations drive audiences away from the actual radio station, the more they need a revenue model to replace the eventual lost income from lost listenership.

The same dilemma newspapers face trying to replace print advertisers and paid subscribers.

Radio actually translates well into the digital space.  It just doesn’t monetize well.

If I told you you could make one-third the revenue you are now making with on-air advertising within 3 to 4 years from separate digital content, you wouldn’t turn it down, would you?

So I’m hoping you’re at a point where you’d like to join our discussion at my upcoming learning conference about digital that actually makes money.

  1. Short-form video – low cost (just need an iPhone 7) and lots of ways to monetize.  Teens make more money than most radio stations on digital revenue by doing product placement.  Let me show you how.
  2. How to pick the right video topics to stream and market and then how to multiple them by six or seven projects over 12 month.
  3. No real cost even in talent with this innovative deal that you’ll want to put into contract form.
  4. Credit for listening -- Why streaming your on-air station without metrics that an agency and buyer will accept and pay for is madness.  
  5. What about a stream that is for members only – no commercials, just a fair subscription fee.  As you know I love paid subscriptions and people will pay for that which they value.
  6. Let’s discuss a music discovery station that has no commercials, is curated, which starts with an hour a day of new content and is available by subscription only.  Let’s talk how to price it.
  7. Spoken word opportunities -- And if you’re into news or sports, a local service – with elements that are not available elsewhere is also subscription bait.

There’s more.

Like apps with content that disappears in 24 hours – disappearing content is the rage now on Instagram and Snapchat.

Great for social scenes, Friday and Saturday night, clubs, bars, restaurants, music venues with information and discounts not available elsewhere.

The first radio execs to understand that the reason the industry has not generated meaningful money in digital is because for radio it has been product extension.

Let’s talk about creating new and separate digital products at The 2017 Radio Solutions Conference

Here’s the full curriculum:

  1. Reducing High Advertiser Churn
  2. Strategies for Ending Rampant Rate Cutting
  3. Attracting Millennial Listeners
  4. Rebuilding Eroding Radio Audiences
  5. The Morning Show of the Future
  6. Eliminating the 3 Biggest Listener Objections to Radio
  7. Listen Longer Strategies
  8. Solutions to Commercial Clutter
  9. Digital That Makes Money
  10. Underground AM Stations
  11. Podcasting, Yes or No? 

Details …

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All New Management Curriculum for 2017:  1) Reducing High Advertiser Churn, 2) Strategies for Ending Rampant Rate Cutting; 3) Attracting Millennial Listeners; 4) Rebuilding Eroding Radio Audiences; 5) The Morning Show of the Future; 6) Eliminating the 3 Biggest Listener Objections to Radio; 7) Listen Longer Strategies;  8) Solutions to Commercial Clutter; 9) Digital That Makes Money; 10) Underground AM Stations; 11) Podcasting, Yes or No?  Details …

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Solutions for Commercial Clutter

For three, possibly four, decades listeners have been telling the researchers stations hire that they hate radio commercials.

In the 1960’s Marlin Taylor and Jerry Lee, Jim Schulke and Bill Drake among others took a shot at fixing the problem.

Taylor and Lee, at what was the forerunner to today’s MoreFM in Philadelphia, ran four commercials an hour, one every 15 minutes – a little more, not much in drive time.  The ratings soared and the ad rates quadrupled.

Schulke who ran SRP, the successful syndicated instrumental music format had similar restrictions.

And hit stations, adult contemporary and talk stations had so much garbage on them that they were unlistenable so Drake limited the loads to 12 spots an hour on his client RKO stations.  Many imitators followed.

They all succeeded.

Eventually most of the stations gave in and added back the irritations so that they could make more money.

And today, with radio barely able to get their rates, giving away tons of bonuses and more advertiser-preferred short commercials, it’s bedlam.

What a bad time to give up sniffing glue as they said in Airplane.  In other words you couldn’t pick a worse time than now to be dealing with a clutter problem and a diminished rate problem.

Radio needs the listeners AND the revenue.

There is one type of commercial that is an absolute tune-in among all age groups.  How about doing more of them for starters.

But then there are agency spots that radio can’t change.

There is something that can be done in the middle of stop sets that will force listening to continue, but no one has done it as simple as it is.

There’s lots of evidence that running two overweight commercial stop sets an hour would be better off becoming four or even six – the rationale being shorter attention spans like more interruptions.  There’s something to it.

A neat little trick on how you organize long vs. very short commercials that won’t lose a listener and promises to keep more tuned in.

And there is a word you must never say on-air because it makes listeners flee.

You can always run fewer spots, or can you?  Times are tough.

And you can make better commercials with a proven record for impressive results and listener satisfaction. 

I guess what I am saying is that considering what a game breaker commercials are for radio stations that need to run them, shouldn’t we have a conversation about new and effective ways to mitigate the damage …

That’s where we’ll pick it up at the upcoming The 2017 Radio Solutions Conference

All New Curriculum for 2017:  1) Reducing High Advertiser Churn, 2) Strategies for Ending Rampant Rate Cutting; 3) Attracting Millennial Listeners; 4) Rebuilding Eroding Radio Audiences; 5) The Morning Show of the Future; 6) Eliminating the 3 Biggest Listener Objections to Radio; 7) Listen Longer Strategies;  8) Solutions to Commercial Clutter; 9) Digital That Makes Money; 10) Underground AM Stations; 11) Podcasting, Yes or No?  Details …

Rebuilding Eroding Audiences

There are 86 million Millennials (20-36 years old).

75 million Baby Boomers (53-71).

44 million Gen Xers (37-52).

One format doesn’t please all of them.

One medium doesn’t please all of them.

Boomers are radio positive.

Xers listen to radio but they invented the term “radio sucks” as children so that relationship is somewhat ambivalent.  And they’ve strayed from their parent’s talk radio rejecting the politics for podcasting.

Millennials are least likely to use or even like radio that is not the radio of their parent’s day.  Unfortunately, consolidation occurred right when these kids were growing up and they had computers, Napster, iPods, iPhones, streaming music services, Netflix and a host of other distractions.

If radio can be faulted for anything, it is offering only one size to fit all generations and sub-generations.

The same formats – no, I’m wrong – fewer formats available to the three generations mentioned above.

And there are over 20 million of the oldest generation – the Silents – still alive and very much kicking but no radio stations for them, not even on paid satellite radio.

Educator and former New Jersey broadcaster Dick Taylor has been positing that maybe we live in an era of radio overpopulation.  Too many radio stations – an intriguing thought.  And I’m not counting translators.

Might I add, too many of the same stations doing the same thing to a target audience that is impossible to please with any one format.

Consolidation would have worked best if owners developed winning formats aimed at three segments of baby boomers, and two types of Millennials and even offered something for the oldest of listeners.

I’m oversimplifying this to make a point.

Radio has abandoned the many types of listeners.  Listeners have not abandoned radio.  They’ve just started to drift away.

We’ve fearfully moved to taking all our many stations and aiming them at the same essentially narrow money demos driven by advertisers.  That’s simply not workable.  Every station cannot be after the same sub-audiences.

Not saying drop everything and play big band music.

But that we need to learn much more about the total available radio universe and then devise channels or formats for them.

Imagine podcasts on-the-air not online aimed at specific target groups supported by advertisers.

AM stations for Millennials and before you laugh, maybe you’d like to be in the audience at my upcoming media conference because this is a great, doable and profitable idea.  (Thinking fidelity is a problem, not with Millennials).

Music stations devoted only to discovering new music, bands and local artists.

Talk stations for working families that answer to their needs as working parents.

An all-news station that sounds like Twitter – delivered in 140 characters all hour, all day.

An advocacy station to help them get a fair shake in life – how compelling would that be on FM or AM?

Imagine if we continue this conversation together …

The 2017 Radio Solutions Conference

All New Curriculum for 2017:  1) Reducing High Advertiser Churn, 2) Strategies for Ending Rampant Rate Cutting; 3) Attracting Millennial Listeners; 4) Rebuilding Eroding Radio Audiences; 5) The Morning Show of the Future; 6) Eliminating the 3 Biggest Listener Objections to Radio; 7) Listen Longer Strategies;  8) Solutions to Commercial Clutter; 9) Digital That Makes Money; 10) Underground AM Stations; 11) Podcasting, Yes or No?  Details …

Stations Paying GMR For No Song Rights

Subscribers get INSTANT ACCESS here.

Become a NEW subscriber and begin immediately with Stations Paying GMR For No Song Rights here.

And read these full articles …

            Ryan Seacrest's Race for the Door

            What Happens to CBS After the IPO

            How to Defend Against $150,000 Global Music Rights Fines

            Cox Layoffs

            Payback is a Bitch at iHeart

            Beasley Set to Strike Again

Your new subscription also includes access to every article for the past year and 3,537 in our archive like these (scroll through/latest first)

Join the thousands of members who read Inside Music Media every morning -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

REPORT NEWS confidentially here.

You’ll find more details about The Station of the Future in the conference brochure right here:

2017 Radio Solutions Conference Brochure

The Radio Station of the Future

  1. A morning show featuring a woman not a man and for those shows that are succeeding now with a man in the lead, the difficult but required process of changing the show to appeal to strong women.
  2. Traffic reports that become contests – Hardly anyone in the money demo relies on radio for traffic as long as they have a smartphone. The race to beat the smartphone will become a contest that pays prize money and offers social status (Radio has gone silent on contents at a time when the gaming audience has grown).
  3. A morning show “advocate” to help listeners – And not a national one, only local. Yelp, Trip Advisor and the many popular sites that give voice to online audiences can translate well into a local “haggler” who earns a reputation for sticking up for listeners. Yes, and especially for music formats.
  4. No voice tracking at all even overnights – The one thing 20 years have proven is that voice tracking never gained an audience it just saved money.
  5. On-air people who sound like the audience – Turn the radio on, it doesn’t sound like what Millennials sound like either in voice, values or content.
  6. A major contest that pays down listeners’ college loans – No Millennial or Xer could resist a good station with this great contest. But it can’t sound like a radio contest and no prize sharing among markets. That’s not authentic.
  7. The above college loan prizes paid by advertisers as an advertiser incentive that generates many more times the cost of doing it. Listen in on the pitch that has advertisers fighting with each other over sponsors paying down college loans.
  8. Putting all short commercials in one stop set – These are the ones advertisers want but most stations are making the mistake of stacking their long commercial stop sets in a way that makes them sound even longer. The station of the future has to accept what the market wants but be less destructive about delivering it.
  9. Making commercials more effective for advertisers – This is unfortunately the last thing on the minds of most station execs just trying to keep up.  Tested copy, spots that are produced with proven techniques for increasing response. Finding advertisers who will sign long-term contracts for premium rates not the bonus-infused market declines.
  10. Shorter music sweeps not longer as attention spans now require lots of interruptions to keep audience attention. New thinking on stop set placement not for PPM but for short attention spans.
  11. Songs that aren’t played all the way through – We have research that shows in-demo listeners even tune out songs they love so the station of the future will modify its playlist, presentation and format. In other words, radio used to understand that if you played the right songs, listeners would keep listening. Now you must play the right songs, not all the way through, with new elements added to keep them for the same period of time.
  12. The best of podcasting on-air – Podcasting appeals to older radio listeners who prefer it to political talk radio. Podcasting is a radio format. A Sunday night show. Maybe the “Haggler” or advocate referenced above in #3. Or LOCAL musical companion to your radio format.
  13. No digital – Don’t give away radio content or drive listeners elsewhere – It hasn’t worked giving away content for free without an adequate path to real monetization. When this station does digital, it does something entirely different from radio and starts a revenue stream. I’m thinking short-form video that teenagers have figured out how to monetize more than the average radio station.

This is what my conference is about this year.

You’ll find more details about The Station of the Future in the conference brochure right here:

2017 Radio Solutions Conference Brochure

Here’s a full list of topics we will cover:

  • Strategies to End Rampant Rate Cutting
  • Reducing High Advertiser Churn
  • Rebuilding Eroding Radio Audiences
  • Digital That Makes Money
  • Attracting Millennial Listeners
  • Eliminating the 3 Biggest Listener Objections to Radio
  • The Morning Show of the Future
  • Listen Longer Strategies
  • Solutions to Commercial Clutter
  • Underground AM Stations
  • Podcasting – Yes, or No!

Not available by stream or video.

Discount rates for two or more attendees and larger groups.

Buffet breakfast, lunch and breaks included.

Reserve a seat

Inquire about group rates

Talk to Jerry privately

Listen Longer Strategies

I hate to see radio stations resort to hokum in attempting to attract new audiences.

A few stations including SummitMedia’s Greenville adult hits station thinks “Make Radio Great Again” is a real cute way.

I guess, if you want to polarize your audience right from the start but it’s too cute and offensive to many.

And making radio great again is not a believable proposition to most listeners especially the 18-34 in-demo Millennials.

Time Spent Listening figures have been tallied by Arbitron/Nielsen since the early 1990’s and every year without exception, TSL has declined.

Want to make your station better, give audiences a reason to listen longer. 

  1. But long music sweeps aren’t the answer.  Anyway, younger listeners have shorter attention spans and we already know they will tune out songs they love which means 18-34 year olds are actually telling you what they prefer instead.
  2. Commercial clusters are tune-out machines, but there are a few ways to make it more difficult for listeners to leave your station.
  3. One is to try this approach we’re going to discuss at my Philly conference which on its face defies tune-out.  Yes, even from long, unlistenable commercial stopsets because it has the one thing an 18-34 year old needs more than a subscription to Netflix.
  4. Then there is this – actually shorter commercials, the kind more stations are carrying – sit better with listeners if your goal is to try to hold on to the listener and not just accept stopset tune-out.  But there is a better way to handle this mess.
  5. Shorter commercials all in one stopset – we’ll discuss the many advantages and how to do it right.
  6. There is a more significant way to get longer listening no matter whether you make any changes to the way you do commercial clusters.  It’s called shorter music and you owe it to yourself to examine this because it makes sense and it works.

This is the 8th in my series of annual solutions conferences for radio.

You can sit there and do the same things or get up-to-the-minute on what works best to meet radio’s new challenges.

I have prepared a brochure all about this year’s topics that I wanted you to have.

Here it is: 

2017 Radio Solutions Conference Brochure

And here’s a full list of topics we will cover:

  • Strategies to End Rampant Rate Cutting
  • Reducing High Advertiser Churn
  • Rebuilding Eroding Radio Audiences
  • Digital That Makes Money
  • Attracting Millennial Listeners
  • Eliminating the 3 Biggest Listener Objections to Radio
  • The Morning Show of the Future
  • Listen Longer Strategies
  • Solutions to Commercial Clutter
  • Underground AM Stations
  • Podcasting – Yes, or No!

Not available by stream or video.

Discount rates for two or more attendees and larger groups.

Buffet breakfast, lunch and breaks included.

Reserve a seat

Inquire about group rates

Talk to Jerry privately

Ryan Seacrest’s Race for the Door

Subscribers get INSTANT ACCESS here.

Become a NEW subscriber and begin immediately with Ryan Seacrest's Race for the Door here.

And read these full articles …

            What Happens to CBS After the IPO

            How to Defend Against $150,000 Global Music Rights Fines

            Cox Layoffs

            Payback is a Bitch at iHeart

            Beasley Set to Strike Again

            CBS vs. Jerry Lee’s MoreFM

Your new subscription also includes access to every article for the past year and 3,534 in our archive like these (scroll through/latest first)

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Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

REPORT NEWS confidentially here.

NEW BROCHURE! Curriculum for my 2017 Radio Solutions Lab, Philadelphia – two months from now.  

CBS Radio After the IPO

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Become a NEW subscriber and begin immediately with CBS Radio After the IPO here.

And read these full articles …

            Avoiding $150,000 Global Music Rights Fines

            Cox Layoffs

            Payback is a Bitch at iHeart

            Beasley Set to Strike Again

            Digital That Makes Radio-type Money

            CBS vs. Jerry Lee’s MoreFM

            5,000 Ad Study: 68% of Local Spots Are a Waste of Money

Your new subscription also includes access to every article for the past year and 3,532 in our archive like these (scroll through/latest first)

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Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

Report news confidentially here.

New sessions just added to my 2017 Radio Solutions Lab, Philadelphia – a little over two months away.  

Irwin Pollack passed away a few days ago. He was a shot-from-a-cannon one of a kind sales motivator who loved radio and helped so many stations increase their billing. Irwin became a successful attorney and settled in his beloved New England. When Tom Taylor, Steve Butler and I were publishing Inside Radio, Irwin bet on us investing considerable advertising dollars in our new daily publication. I never want to lose a radio person who loves this business so much he takes a puddle jumper to markets I have never heard of to motivate sellers. And in today’s radio, the loss of a guy like Irwin Pollack hurts that much more. Rest in peace, my friend.

On-Air ONLY — No Digital

The more the radio industry puts its on-air programming online, the more the industry declines in audience and revenue.

Yet, that doesn’t stop the Einstein’s who have no clue from finding new ways to drive listeners away from radio.

Websites with content that was on-air begs the question, why listen on-air?

And no one with a straight face will make the argument that there is money in this.

Yesterday, CBS Radio pulled another rabbit out of its – well, out of its hat to make CBS Radio sports content available on a dedicated channel of Apple Music.

Great for the ego but with all respect, who the hell is listening to Jim Rome, Tiki & Tierney and Gio & Jones on an actual radio station?

The ratings say next to no one.

Nothing has been a bigger flop than CBS Sports Radio so now put a dedicated channel on Apple Music so it can be a big flop there.

You’ll note, you’d flunk your MBA thesis if you proposed an idea like taking your on-air content and putting it everywhere you could without making real revenue and while eroding what radio listening you have.

You do know that?

So here’s my proposal and I’m going to detail it at my upcoming Radio Solutions Lab Advanced Management Conference:

What happens on-air should stay on-air.

Never on digital.

Never use on-air people to create digital.

When doing digital, build a bench of new digital stars who do not also appear on radio.

Their shows, topics, podcasts or forums do not have to coincide with the format of your station.  In fact, they shouldn’t.

You can make tons of money within 6 months of getting into short form video that is – all together now – not made up of what’s on your radio.

You only need an iPhone 7 – even a CBS bean counter would love those numbers.

What’s on the radio is special and there are two compelling reasons why the industry is experiencing such turbulence currently.

  1. We’re watering down the on-air product and making it available elsewhere inviting people not to listen while we continue to do audience ratings where they should be.
  2. The on-air product is nothing like what we’re capable of offering because radio is more interested in cutting costs than building brand.

Let’s continue this discussion and fill in the details in Philly at my 2017 Radio Solutions Lab April 5th, a little more than two months from now.

Here’s a full, updated list of subject matter we will cover:

  • Strategies to End Rampant Rate Cutting
  • Reducing High Advertiser Churn
  • Rebuilding Eroding Radio Audiences
  • Digital That Makes Money
  • Creating Fresh, New Formats
  • Finally Attracting Millennial Listeners
  • The Morning Show of the Future
  • Ending Repetition That Turns Listeners Off
  • Dealing with Too Many Commercials
  • Longer Listening
  • Surprising New Options for AM Radio
  • What Cinches A Buy Faster Than Even Bonus Spots
  • How to Program to Shorter Attention Spans
  • What to Do About Podcasting

For details on each of the above topics, click here.

Not available by stream or video.

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How to Beat Global Music Right’s $150,000 Per Occurrence Fines

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And read these full articles …

            The Bob Pittman Whispers at iHeart

            Cox Layoffs

            Payback is a Bitch at iHeart

            Beasley Set to Strike Again

            Digital That Makes Radio-type Money

            CBS vs. Jerry Lee’s MoreFM

            5,000 Ad Study: 68% of Local Spots Are a Waste of Money

            Cumulus Changing Its Management Style

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Jerry Lee’s solution to declining radio revenue and how to reduce advertiser churn at my 2017 Radio Solutions Lab, Philadelphia – a little over two months away.

The Bob Pittman Whispers at iHeart

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Become a NEW subscriber and begin with The Bob Pittman Whispers at iHeart here.

And read these full articles …

            Cox Layoffs

            Payback is a Bitch at iHeart

            Beasley Set to Strike Again

            Digital That Makes Radio-type Money

            CBS vs. Jerry Lee’s MoreFM

            5,000 Ad Study: 68% of Local Spots Are a Waste of Money

            Cumulus Changing Its Management Style

Your new subscription includes access to every article for the past year and 3,530 in our archive like these (scroll through/latest first)

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Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

Report news confidentially here.

“What Millennials Want from Radio” at my 2017 Radio Solutions Lab, Philadelphia – a little over two months away.

What Millennials Want from Radio

150 million people now use SnapChat – that’s ten million more than Twitter according to Bloomberg.

60% of SnapChat users are between 18-34, the young in-demo target that radio is losing to digital.

And what is the big deal with SnapChat?

Their content is consumed and then it goes away.

Users can send videos and pictures that self-destruct within seconds of being viewed.

They can also send a Snap Story that is good for 24 hours and then it disappears.

Content is so popular that rival Facebook-owned Instagram, a shameless and very successful imitation of SnapChat, launched their own snap service called stories – one day’s worth of stories assembled in pictures and videos by users and then destroyed after that.

Are you beginning to see the theme here with 18-34 year olds?

They like – no, crave – disappearing content that is consumed and then goes away.

If these numbers mean anything, radio needs to rethink a few things.

  1. Why is radio making programming available online after it’s aired on the radio?  Wouldn’t young in-demo listeners think that it would be better to air it and let it disappear forever?
  2. Why are stations even still doing websites that smack of the very permanency that 18-34 Millennials detest? 
  3. Some new positioning statements your station can use that welcome an audience that is embracing play-then-disappear.  One statement we’re going to examine to see if it passes the test is “if you miss a little, you miss a lot”.  Good approach or is it missing something?
  4. How to create programming content that is only available on-the-air, never online.  We know they want it, where do we start?
  5. For example, if you can help Millennials with, say, ways to handle their student debt, but they have to hear it as it airs on the radio kind of like SnapChat and Instagram Stories and could not access it later, what does that look like?
  6. And I will share exactly a way for your station to help Millennials with their college debt – along with how to NOT make this sound like a radio contest.  And it is a money making premium revenue package as you will see.

Radio’s pre-Internet history has been what makes it to the air is no longer heard again.

Meanwhile as stations rush to put everything they have online and in digital form, it turns out young people like the original radio model that is similar to SnapChat with disappearing content.

More on these and other strategies to create programming like SnapChat that is consumed and then disappears at my 2017 Radio Solutions Lab April 5th, a little more than two months from now.

Here’s a full list of subject matter we will cover:

  • Strategies to End Rampant Rate Cutting
  • Reducing High Advertiser Churn
  • Rebuilding Eroding Radio Audiences
  • Digital That Makes Money
  • Creating Fresh, New Formats
  • Finally Attracting Millennial Listeners
  • The Morning Show of the Future
  • Ending Repetition That Turns Listeners Off
  • Dealing with Too Many Commercials
  • Longer Listening
  • Underground AM Radio

Not available by stream or video.

Discount rates for two or more attendees and larger groups.

Buffet breakfast, lunch and breaks included.

Reserve a seat 

Inquire about group rates

Talk To Jerry privately

The Carpenters Vs. Their Record Labels

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Become a NEW subscriber and begin with The Carpenters Vs. Their Record Labels

here.

And read these full articles …

            iHeart CEO Change

            Cox Layoffs

            Payback is a Bitch at iHeart

            Beasley Set to Strike Again

            CBS vs. Jerry Lee’s MoreFM

            5,000 Ad Study: 68% of Local Spots Are a Waste of Money

            Cumulus Changing Its Management Style

Your new subscription includes access to every article for the past year and 3,528 in our archive like these (scroll through/latest first)

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Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

Report news here.

Reserve a seat at my 2017 Radio Solutions Lab, Philadelphia – April 5.  

Digital That Makes Radio-type Money

  1. How to set up a content station which makes radio, digital, social and yes sales one operation.  Actually, top colleges and universities are preparing the next generation broadcaster to operate in content pods.  It’s time to get the latest on content pods.
  2. Think of your station as a type of Preview Channel, the kind you see on cable and satellite TV.  Everything you build into the content pod gets sold on-the-air.
  3. Short-form video is the fastest way toward new revenue.  We will talk about radio formats that could drive freestanding video.  The production cost is minimal without sacrificing quality – a 7 series iPhone.  You’ll hear a list of short-form video opportunities that could start making money for your station within a few months.
  4. Paid subscriptions.  Maybe you haven’t noticed but ad-driven digital is a tough business with programmatic buying bidding down pricing.  But as weary, pop-up angry consumers are showing more willingness to pay for that which they want if the benefit is great and the price is right.  What the market is likely to pay for and what it is not.
  5. Podcasting belongs on-the-air not just in the iTunes store and while podcasting will never be big with the short-attention span Millennial audience, 44 million Gen Xers see it as a better alternative than radio.  Here’s what podcasting would look like on-the air.
  6. Four new forms of on-air podcasting:  one show a week, one show a day, niche shows for special time periods and even a 24/7 station that would have podcasts of differing lengths.  Some short, very short – and some an hour but not longer.  What it takes to monetize, promote and blend into existing programming.
  7. On-air podcasting doesn’t sound like radio.  Has no narrator or announcer.  Commercials aren’t even handled the same as they would be in other hours.  The issue of mentioning call letters – how to handle it.  Where to place the spots. 
  8. Stop giving your station away free.  As non-intuitive as it may sound, why would you give away your product in a stream when you can only make money with it on-the-air.  The pros and cons of turning off the digital stream that in most cases doesn’t make money.  When do you keep streaming but with what restrictions.
  9. Replacing on-air streams.  What to put in its place online but designed to coincide with your on-air format.

More on these and other strategies to create digital that makes money at my 2017 Radio Solutions Lab April 5th.

Here’s a full list of subject matter we will cover:

  • Strategies to End Rampant Rate Cutting
  • Reducing High Advertiser Churn
  • Rebuilding Eroding Radio Audiences
  • Digital That Makes Money
  • Creating Fresh, New Formats
  • Finally Attracting Millennial Listeners
  • The Morning Show of the Future
  • Ending Repetition That Turns Listeners Off
  • Dealing with Too Many Commercials
  • Longer Listening
  • Underground AM Radio

Not available by stream or video.

Discount rates for two or more attendees and larger groups.

Buffet breakfast, lunch and breaks included.

Reserve a seat 

Inquire about group rates

Talk To Jerry privately

iHeart CEO Change

Subscribers get INSTANT ACCESS here.

Become a NEW subscriber and begin with iHeart CEO Change here.

And read these full articles …

            Cox Layoffs

            Payback is a Bitch at iHeart

            Beasley Set to Strike Again

            CBS vs. Jerry Lee’s MoreFM

            5,000 Ad Study: 68% of Local Spots Are a Waste of Money

            Cumulus Changing Its Management Style

            iHeart Spot Rate Tactics

Your new subscription includes access to every article for the past year and 3,525 in our archive like these (scroll through/latest first)

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

Report news here.

Listeners Check Their Phones Every 6 Minutes

That’s checking their phones about 150 times a day.

Young folks average 110 texts a day.

Some 46% of smartphone users say they can’t live without their devices.

And we in the radio business must be on another planet when we design and program radio stations in the digital age.

What would happen if we rethought the mission of a radio station with this in mind?

Would we still be doing traffic reports?

Would weather still be sacred when it is right there in our listener’s hands on-demand?

Would it change the way we do social media? 

I hope so.

What kind of air personality would it take to compete with or replace this kind of dependence on a smartphone?

How would our commercial breaks be configured?

How would we do better, more effective commercials in a world dominated by checking the phone incessantly?

Would you program in 5-minute blocks or just blow off phone user stats like these?

Is the way we present music something that needs to be rethought?

Is there a close personal relationship from the radio to a phone user possible?

I am going to propose that it is and how we should try it on-air.

I hope you will consider joining me at my 2017 Radio Solutions Lab April 5th at the Hub Conference Center in Philadelphia – 5 minutes from Amtrak’s 30th Street station and 23 minutes from the airport.

In addition to competing with digital devices, there are 11 big bets to place on new ideas:

  1. Strategies to End Rampant Rate Cutting.
  2. Reducing High Advertiser Churn -- Presented by WBEB’s Jerry Lee in response to a shocking study of 5,000 ad campaigns in which 68% of local advertisers said their radio spend was “a waste of money”.  Let’s stop this in its tracks.
  3. Rebuilding Eroding Radio Audiences -- Millennial-friendly new targeted formats.
  4. Digital That Makes Money -- How to assemble the “Content Station” of the future that merges radio with digital and social. 
  5. Creating Fresh, New Formats -- A sampling of formats and format variations that hit the sweet spot for even the most distracted in-demo audiences.
  6. Finally Attracting Millennial Listeners -- By making radio sound like them, have special content for them and embrace their 5 most desired values.
  7. The Morning Show of the Future -- Why a lead female personality is now required – no more sidekick status.  New features.  And the ones that should go.  How to make mornings 60% of your total station billing.
  8. Ending Repetition That Turns Listeners Off -- How to surgically add music discovery to the familiar hits.
  9. Dealing with Too Many Commercials -- We need to have a conversation about something that drives listeners away.
  10. Longer Listening -- Time Spent Listening to radio has declined every year since the early 90’s.  And hardly any Millennial listens to songs all the way through these days (even on other platforms).  Now there is an easily implemented way to keep listeners from straying and it isn’t longer music sweeps.
  11. Underground AM Radio -- Say hello to the underground AM station of the future.  Format possibilities, how to promote and sell. 

The 2017 Media Solutions Lab is about significant positive change.

Not available by stream or video.

Discount rates for two or more attendees and larger groups.

Buffet breakfast, lunch and breaks included.

Reserve a seat 

Inquire about group rates

Cox Layoffs

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Become a NEW subscriber and begin with Cox Layoff Rumblings here.

And read these full articles …

            Payback is a Bitch at iHeart

            Beasley Set to Strike Again

            Has CBS Found the Secret to Knocking Off Jerry Lee’s MoreFM?

            5,000 Ad Study: 68% of Local Spots Are a Waste of Money

            Cumulus Changing Its Management Style

            iHeart Cutting Rates, Rewarding Agencies to Hurt Competitors

Your new subscription includes access to every article for the past year and 3,524 in our archive like these (scroll through/latest first)

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Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

Report news here.

Radio’s Answer to Rampant Rate Cutting

Here’s what’s really killing radio revenue right now.

Agencies are in the driver’s seat.

They demand lower rates and market competitors – usually the big consolidators – begin the race to the bottom of the rate card.

Naturally, competitors feel they have to also comply to get in on the buy.

Then the agencies want bonus spots.

Again, the other bidding stations have to step up with goodies.

Sometimes this means contests and/or promotions above and beyond the initial rate quote.

Then there are some consolidators such as CBS, iHeart and Cumulus who try to push competitors out of the buy by dropping rates even further.

iHeart flexes its corporate muscle even more by doing remnant-like deals with agencies that buy their radio spots for pennies on the dollar then get the rest of the iHeart multimedia platform effectively driving spot rates down to dangerously low and ridiculous levels.

Even good radio groups looking to protect their rate integrity are facing these crosswinds.

Radio is not only shooting itself in the foot using a weapon handed to it by agencies and buyers but then they pass that weapon around to each other to inflict further damage.

We’re going to deal with this in Philadelphia when we get together April 5th.

Some things cannot be changed.

But there are a lot of things radio can do and before you reserve a seat to get familiar with these options, let me explain.

Radio creates virtually no premium content that agencies must buy at their rates.  But there is a way to carve out part of your inventory for premium content and it comes with its own rules.

Morning shows used to be premium rate material but as groups have watered down morning shows and accepted lesser rates, the premium has vanished. 

Now, there is a way to start a “waiting list” for advertising on your morning show if you do a handful of things to make buyers and agencies crave it.  Imagine a “waiting list”.

And a way to redefine the meaning of “bonus spots”, the ones that are in essence driving rates down further.

And you will be fascinated by a Millennial sales pitch I am going to show you how to make to a handful of big clients.  We’re talking about big money here.

The pitch.

The pricing – which I’m going to tell you now is high, but you’ll get it.

If you bring your sales execs with you I will show you privately how to overcome specific objections.

And did I mention that this is for a one-year contract or else you pull it off the table?

And we’re just getting warmed up because we need to place bets on new ideas.

I’ve got content divided into 11 groups:

  1. Strategies to End Rampant Rate Cutting
  2. Reducing High Advertiser Churn -- Presented by WBEB’s Jerry Lee in response to a shocking study of 5,000 ad campaigns in which 68% of local advertisers said their radio spend was “a waste of money”.  Let’s stop this in its tracks.
  3. Rebuilding Eroding Radio Audiences -- Millennial-friendly new targeted formats.
  4. Digital That Makes Money -- How to assemble the “Content Station” of the future that merges radio with digital and social. 
  5. Creating Fresh, New Formats -- A sampling of formats and format variations that hit the sweet spot for even the most distracted in-demo audiences.
  6. Finally Attracting Millennial Listeners -- By making radio sound like them, have special content for them and embrace their 5 most desired values.
  7. The Morning Show of the Future -- Why a lead female personality is now required – no more sidekick status.  New features.  And the ones that should go.  How to make mornings 60% of your total station billing.
  8. Ending Repetition That Turns Listeners Off – How to surgically add music discovery to the familiar hits.
  9. Dealing With Too Many Commercials – We need to have a conversation about something that drives listeners away.
  10. Longer Listening -- Time Spent Listening to radio has declined every year since the early 90’s.  And hardly any Millennial listens to songs all the way through these days (even on other platforms).  Now there is an easily implemented way to keep listeners from straying and it isn’t longer music sweeps.
  11. Underground AM Radio -- Say hello to the underground AM station of the future.  Formats possibilities, how to promote and sell. 

The 2017 Media Solutions Lab is about significant, positive change.

This better idea session will not be available by stream or video only in-person.

The rates are favorable and even better for two, three or larger groups.

Buffet breakfast, lunch and breaks included.

Reserve a seat 

Inquire about group rates

Payback is a Bitch at iHeart

iHeart is coming unglued in many ways you may not be aware of.

If you’re a subscriber, thank you for joining our group. Just unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Ryan Seacrest – what’s up with iHeart’s Golden Boy.
  2. Big Boy – do you know what he did on the air at Real 92.3 for 2 straight months only to get beaten by his former employer, Emmis in the most recent PPMs.
  3. The Big Boy Lesson – if you want a ratings bump, don’t do what he did (described here).
  4. Pittman & Bressler – inquiring minds want to know just what is their relationship with Ryan Seacrest?
  5. The iHeart Rep Firm Katz – What no rep firm would ever do unless they were controlled by iHeart.

If you would like to read this story, have access to my entire archive (3,521 pieces) and receive daily delivery of new stories, touch here.

Solutions to Radio’s 11 Biggest Problems at the upcoming Media Solutions Lab.

Always 100% confidential -- my NewsTip Hotline.

Meryl Streep’s Anti-Trump Rant

Right now the country is at war with each other.

East and west coast vs. everywhere else.

The media elites vs. Hillary Clinton’s “deplorables”.

Liberal and progressive vs. conservative and fed up Democrats.

Old white males vs. people of color.

Even men vs. women because men should be fighting hard for gender equality and somehow it feels like there are some unresolved issues here.

And yes, the mainstream media is an illusion because Fox, MSNBC and CNN are also now mainstream whether they care to be or not.

Social media is now in the direct line of fire. 

Is it presidential to tweet?

It’s hard enough to live in this era of great change that the country has never seen before, but how would you like to be in the media business?

If you would like to read this story, have access to my entire archive (3,521 pieces) and receive daily delivery of new stories, touch here.

Solutions to Radio’s 11 Biggest Problems at the upcoming Media Solutions Lab.

Always 100% confidential -- my NewsTip Hotline.

Solutions To Radio’s 11 Biggest Problems

  1. Rampant Rate Cutting -- Agencies and even large consolidators are pressuring good operators that want to maintain rate integrity to cut rates and throw in too many bonuses.  At the 2017 Media Solutions Lab learn of a plan that stops media buyer rate slashing dead in its tracks.
  2. High Advertiser Churn – WBEB Chairman Jerry Lee will do a session on a proven plan to create tested copy for your best advertisers and improve effectiveness of commercials that will outperform competitors making your station not only a must-buy but a premium must-buy.  68% of 5,000 local ad campaigns studied were deemed a “waste of money”.  Here’s your ammo.
  3. Eroding Radio Audiences -- If baby boomers are aging out and 86 million Millennials are turned off by traditional programming, where does radio grow?  What to do to create targeted programming for the new money demo.
  4. Digital That Fails To Make Money – Come and get familiar with the Content Station of the Future.  Re-configure the physical station, bring sales together with programming, make social and Internet part of the platform.  Here it is, what it will look like and how it will pay dividends.
  5. Stale Radio Formats – Even an essential radio staple – the hits or CHR format is now showing signs of weakness in some markets.  How to create programming for the new money demo.  See a sampling of formats and format variations that will awaken even the most distracted in-demo audiences.
  6. Attracting Millennial Listeners – Make stations sound like Millennials, air content they will crave.  Start with this power list.
  7. Outdated Morning Shows – We will detail what the morning show of the future will look like -- it isn’t anything that is on the air now at most stations.  And, we’ll get into why a lead female personality is now required, not optional.
  8. Repetition That Turns Listeners Off – How to surgically add the element of music discovery – what music listeners want and now get from other sources – while still playing the hits that are important to ratings.
  9. Too Many Commercials -- Adjustments that must be made for carrying an increasing number of shorter spots.  This is ingenious and you’ll want to do it immediately to keep your hard earned listeners on your frequency.
  10. How to Get Listeners to Listen Longer – Time Spent Listening to radio has declined every year since the early 90’s when such figures were kept.  And hardly any Millennial listens to songs all the way through these days (even on other platforms).  Now there is an easily implemented way to keep listeners from straying and it isn’t longer music sweeps.
  11. Repurposing AM Radio – AM has been left for dead by regulators and young listeners who are abandoning FM can’t even relate to what AM is.  But, there is hope.  In the 60’s, everyone was listening to AM largely because FM was unavailable and not fully built out.  Say hello to the underground AM station of the future.

You are invited to hear these solutions and join the discussion at the 8th annual Media Solutions Lab April 5th in Philadelphia.

Buffet breakfast, lunch and breaks included.

Register now. 

Contact Jerry Del Colliano about the conference and group rates here.

Beasley Set To Strike Again

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Become a NEW subscriber and begin with Beasley Poised To Strike Again now. 

And read these full articles …

            The CBS Attempt to Knock Off Jerry Lee's More FM

            Radical, New Management Style at Cumulus

            Shocking 5,000 Ad Study:  68% of Local Spots Are a Waste of Money

            iHeart Cutting Rates, Rewarding Agencies to Hurt Competitors

            The War Against Twitter

            Megyn Kelly’s New Gig

            What the Morning Show of the Future Looks Like – 7 Critical Changes

Plus every story for the past year and 3,518 in our archive like these (scroll through/latest first)

For 27 cents a day, join the thousands of members who have joined our group and read Inside Music Media -- insightful, deadly honest and informative.

Sample a previous week for FREE here

3 new additions to the 2017 Radio Solutions Lab Agenda …

1) A proven solution to make local advertiser campaigns more effective in the wake of an ad industry survey of 5,000 radio campaigns that show 68% of local radio commercials are a waste of time.

2) A positive plan to rebuild eroding audiences as in-demo listening declines.

3) Why a female morning personality is now preferable over a male – the secret sauce that is working big time for early adopters who know how to pick the right talent.

Learn more here.   

Here’s where to Report News confidentially in our Witness Protection Program.

Talk To Jerry privately

See a complete list of my Previous Stories

Inside Music Media contains no advertising.  Accepts no corporate money or consideration.  And is beholden only to subscribers who appreciate it so much that they pay for it.  Thank you.

Get These Secrets To Podcasting That Makes Money

  1. Distance yourself from non-radio podcasters. Anyone can do a podcast.  But radio needs to drive home that only radio can do a professional podcast.  Fresh Air with Terry Gross is the number one downloaded podcast on iTunes.  If it weren’t running on NPR stations, imagine what could be charged for a spot.  And imagine running four or six spots in a full podcast.  But let’s talk about what Fresh Air is doing so right that commercial stations need to go to school on it.
  2. All formats can do on-air podcasts. Even various music genres from hip-hop, classic hits to country and beyond can have a late Sunday night show focused on the hyper-interested fan – or as we call them P1s.  On-air first, in the iTunes store second.  Learn the best topics for your first moneymaking radio podcast.
  3. Charge a premium for podcasting. Just do it!  Hold your breath and be prepared to run without commercials until you gain traction and the first advertiser buys at your premium rate.  Stations are holding the advantage.  You can’t buy the podcasts I am proposing for deep discounts, bonus spots, programmatic buying or added-value.  But, selling podcasts like spots won’t work.  Here’s what to do instead.
  4. Millennials are not podcasting’s prime audience. Podcasting has eaten into talk radio’s younger, in-demo audiences as far as time spent listening away from radio but this is fair warning that Millennials will not sit through a regular podcast no matter what the topic.  How to know if a future podcast project will hit the available Gen X audience.
  5. For Millennials, radio will have to become skillful at utilizing SnapChat. Don’t know what SnapChat is or how to use it?  Don’t feel badly.  Most people over 25 (and I’m not kidding here) have trouble wrapping their heads around SnapChat which is actually how Snap wants it.  And Disney has made a big commitment to SnapChat.  To get moving, understand and exploit SnapChat, follow these steps and blow away the competition.
  6. The winning format for a successful radio podcast. The absolute worst way to do a radio podcast is to do one like most spoken word radio shows.  There’s a lot about podcasting that lends itself to radio, but some things don’t transfer.  Learn what radio formatics successfully transfer to podcasting.

Join the discussion on podcasting and these other topics at the 2017 Media Solutions Lab in Philadelphia, April 5th.

Learn more here.   

Has CBS Found the Secret to Knocking Off Jerry Lee’s More FM?

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Jerry Lee’s solution to a shocking Advertising Research Foundation study of 5,000 ad campaigns reveals that 50% of national radio commercials are a waste of money and it’s even worse locally where 68% are considered by advertisers to be a waste of money. He’ll talk about how to turn those numbers around in your favor.

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Sears, Macy’s Succumb to Online Shopping

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We just added Jerry Lee’s solution to a study of 5,000 ad campaigns by the Advertising Research Foundation that shockingly revealed that 50% of national radio commercials are a waste of money and an even higher 68% of local commercials are considered to be a waste of money. Lee will explain the steps and strategy to turn those numbers around in your favor as he has done at WBEB-FM, Philadelphia. Reserve a seat here.

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5,000 Ad Study: 68% of Local Spots Are a Waste of Money

This explains a lot about how advertisers and agencies are so fast to dictate price when they increasingly feel radio ads aren’t worth the station’s asking price.

I’ve been fascinated with how Jerry Lee attacks this problem at WBEB-FM, Philadelphia.

Better commercials, strong copy, presentation with audience-tested techniques to assure the advertisers’ investment will pay off.

The result: WBEB is more immune from competitor rate cutting and wins a lot of renewals earning the lion’s share of the buy.

So I want to get to how to turn this advertiser dissatisfaction around.

In 2016 the Advertising Research Foundation studied 5,000 Ad Campaigns from around the world. They found that 75% of the impact of an ad campaign comes down to the Creative.

Yet no one is talking about the Creative, except for a handful of people around the country.

Working with Sensory Logic of Minneapolis, WBEB, Philadelphia Chairman Jerry Lee has found the following shocking statistics:

50% of all National Radio Commercials are a waste of the Clients money.

68% of all Local Radio Commercials are a waste of the Clients money.

With 2 out of 3 local radio commercials being a waste of your clients’ money, is it any wonder that your advertiser churn is so high?

Jerry Lee is going to share the prototype for a system that eliminates high advertiser churn in a two-way conversation with you and how to address this pressing problem at your stations at the next Radio Solution’s Lab in Philadelphia April 5th.

Better solutions such as how to bullet proof ad copy, changes that can be made to local radio spots that are proven to increase advertiser response and satisfaction thus reducing churn.

Join the discussion for new and better ideas, big positive changes, what’s ahead worth betting on and content that delivers premium rates and higher revenue.

The Radio Solutions Lab.

Look into reserving a seat here.  

Cumulus Changing Its Management Style

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            Why iHeart Owners Are Fine With Delaying Inevitable Bankruptcy

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This year’s 8th annual Media Solutions Lab April 5th is about solutions for radio broadcasters who are searching for new and better ideas, big positive changes, spotting what’s ahead worth betting on and content that delivers premium rates and higher revenue.

We’ve got Jerry Lee presenting his solution to an advertising problem uncovered by an Advertising Research Foundation study of 5,000 ad campaigns revealing that 50% of national radio commercials are a waste of money and it’s even worse locally where 68% are considered by advertisers to be a waste of money.

The master himself will present a solution and his revenue record at More FM in Philly is to be envied.

Reserve the date and see the latest update to the agenda here.  As you will see, if you’re looking for solutions to radio’s many challenges, this is the conference you will want to attend.

Report news confidentially here. $100 cash award for the best newstip of the month.

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How Carl’s Jr & Hardee’s Are Winning Millennials

Millennials want authenticity.

So Carl’s Jr and Hardee’s are running new TV campaigns that focus on the things that make their restaurants different than other fast food outlets.

Carl’s Jr. is showing that old dogs can learn new tricks because they had previously been focusing on women in swimsuits.

Real ice cream instead of a mix in their milkshakes, the manual labor involved in prepping it, how they hand break chicken tenders and make new biscuits from scratch every morning.  Many of these things have always been how these restaurants do things, but now they are advertising it.

How could this look in the radio industry?

Human-generated playlists by people just like in-demo Millennials, features that appeal to Mllennials as opposed to traffic reports and sweepers, commercials aired by people who have tried the product or service and are willing to speak honestly about them.  Can you imagine an agency or advertiser who would sign on for this?  I can, but it might take some convincing.

86 million Millennials crave authenticity but radio continues to sound like the most unauthentic medium in broadcasting.

Listeners know radio playlists are repetitious and “corporate” (a word my students have often used to describe it).  To change that perception, radio must change the way it puts together music and programming to add the human element and the element of discovery that Millennials also crave.

Creating solutions to attract money-demo Millennials to radio is on the agenda at my next Radio Solutions Lab in Philadelphia April 5th.’

Along with:

WBEB-FM, Philadelphia’s Jerry Lee’s solution to reduce advertiser churn and increase overall revenue.

What the morning show of the future looks like – with a woman at the lead

See the Radio Solutions Lab Conference agenda and how to reserve a seat here.   

The War Against Twitter

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            CBS Radio’s Inexplicable 2017 Game Plan Revealed

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This year’s Radio Solutions Lab Conference is three months away with new and better solutions for radio broadcasters who are searching for new and better ideas, big positive changes, spotting what’s ahead worth betting on and content that delivers premium rates and higher revenue.  Jerry Lee will propose a solution for high advertiser turnover that leads to lower overall revenue.  Checkout the program here.   

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Megyn Kelly’s New Gig

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            CBS Radio’s Inexplicable 2017 Game Plan Revealed

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This year’s Radio Solutions Lab Conference is three months away with new and better solutions for radio broadcasters who are searching for new and better ideas, big positive changes, spotting what’s ahead worth betting on and content that delivers premium rates and higher revenue.  Jerry Lee will propose a solution for high advertiser turnover that leads to lower overall revenue.  Checkout the program here.   

Report news confidentially here.  $100 cash award for the best tip of the month.

What the Morning Show of the Future Looks Like

  1. A woman personality as the main entertainer and not the sidekick. Millennial women are the most powerful force and they are more than ready to embrace one of their own as a lead personality.  Look no further than Ellen K who was pulled by iHeart from being second banana with KIIS-FM’s Ryan Seacrest to taking over KOST morning show in the same market against her former boss. Now, a year later, Ellen K is number one. Seacrest is #8.
  2. Less emphasis on outrageous and funny. Humor will work with the emerging in-demo audience as long as it is not at the expense of another.
  3. Commercials that are delivered in a more authentic way. Not easy because it will require stations to win the confidence of local advertisers to allow their top personality to also show the blemishes on their products or services.  Sponsors may fight it but for the first adopters who trust you with this plan, their response rate to advertising will rise dramatically.
  4. No traffic reports. Research shows more than 50% of morning show audiences do not listen to radio for traffic choosing Waze, Google Traffic and emerging services like TrafficCarma instead.  We know why stations run traffic – compensation.  But audiences are turned off.  Do deals with Uber and Lyft.
  5. A consumer feature that advocates for and helps listeners deal with their problems. A place for them to turn when they have been ripped off or misled.  This feature can build strong loyalty – a station that will fight for them.
  6. A contest that is fun to play because it bridges some listeners with other listeners – dare I say, radio returns to being the original social media. And we’ve been looking in the wrong place to Facebook all these years!
  7. Music, maybe. Conversation, definitely.  In-demo audiences now want conversations.  They know where to get music (and often it’s not on the radio).  Howard Stern has had a million careers morphing into many different people – talking all the way without music.  So we need to have a conversation about how much music is needed and how to give them the discovery they want instead of the discovery repetition we think they want.

Let’s get into this and complete the list of what the morning show of the future will look like at the 2017 Radio Solutions Lab April 5th in Philadelphia because the future is now and radio morning shows are the best place to increase overall station revenue.

Join the discussion for new and better ideas, big positive changes, what’s ahead worth betting on and content that delivers premium rates and higher revenue.

Learn more here.   

iHeart Cutting Rates, Rewarding Agencies to Hurt Competitors

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Radio Predictions For 2017

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Why iHeart Owners Are Fine With Delaying Inevitable Bankruptcy

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Bob Pittman’s New Robot Assistant

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CBS Radio’s Inexplicable 2017 Game Plan Revealed

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Alpha To Ask Employees To Help Replace Themselves

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Cumulus Bankruptcy Threat On Again Already

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iHeart’s Dangerous Brinksmanship

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The Untold Dismantling of CBS Radio

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3 Worst Radio Employers (Not iHeart & Cumulus)

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iHeart’s Pre-Pack Bankruptcy Detailed

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Wall Street Actually Knows the Date When iHeart’s Music Will Stop

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The Cumulus Debt Restructuring

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Beasley’s Sudden Hiring Problem

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New Secret Music Fees Threaten Radio

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The Pandora SiriusXM Merger

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            iHeart Playing the Bankruptcy Card

            Hubbard Going Rogue

            Unexpected Consequences at Beasley

            Breakthrough in Selling Local Ad Revenue

            Cumulus – the Market Senses Something Big

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What’s Up With iHeart Publicly Playing the Bankruptcy Card

INSIDE …

  • A game of chicken where Bain says to bondholders either give in to our demands for more favorable debt terms or we will wipe you out.
  • But will they really do it?
  • Does iHeart have a way to back down from their threat to bondholders before they trigger bankruptcy?
  • What if bondholders call iHeart’s bluff, what happens then since it would probably be within weeks?
  • If you’re an employee of iHeart do you have reasons to be concerned or is this all just theater?

Read the full article now.

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Save this date -- April 5, 2017 for my next Radio Conference in Philadelphia

Say It Ain’t So, Hubbard Going Rogue!

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  • No more Mrs. Nice Gal for Ginny Hubbard Morris.
  • Shocking details on Ginny’s plans to turn what used to be a much-admired group into – well, a mean-spirited consolidator.
  • More bodies will fly – here’s a map of where.
  • Why is Hubbard committing radio’s version of assisted suicide?
  • How far is Ginny prepared to go.
  • She pulled the trigger on Chicago this week, who is next.

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2017 Radio Conference, Philadelphia – April 5.  

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Unexpected Consequences at Beasley

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  • Why Beasley is a bad bet going forward.
  • And why it’s a last ditch destination for people wanting to remain in radio.
  • Three things that will absolutely kill Beasley’s chance of going anywhere unless they are fixed – and so far, nothing going.
  • Princess Caroline’s game of hardball.
  • Rumors that she’s ready to buy more stations.
  • How far she will go to grow Beasley at the expense of sound management.

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2017 Radio Conference, Philadelphia – April 5.

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Breakthrough in Selling Local Radio Ad Revenue

There is one thing that advertisers and their agencies crave.

That they have to pay a premium for.

That’s right, pay more not less.

A major radio group is this close to signing on with an independent company and requiring all their stations to change the way they handle commercial advertising.

And it’s the opposite of programmatic buying.

What can we expect?

And how will this breakthrough in local ad revenue work?

Click READ MORE below for the full article 

I want to thank the Philadelphia Broadcast Pioneers Board for the honor of inducting me into the Radio & Television Broadcasting Hall of Fame. Here is a short video of my acceptance speech about radio being the original social medium. Click here.

Fake News

They’re making a big thing about the fake news that has been trying to influence voters on Facebook.

That’s bad enough, but you don’t have to blame only Facebook.

CNN has fake news.

It’s a pee-r factory for Hillary Clinton and us Bernie supporters will never go with them to parts unknown with Anthony Bourdain.

MSNBC is so in the tank for the Democrats that they make Fox News look mainstream.

In fact, is it my imagination or is Fox News moving to the center?

The New York Times publisher all but apologized for their political coverage promising better but the next day it was the same slanted viewpoint in their news coverage.

The Washington Post under Jeff Bezos is great if you’re a 1999 liberal. They are working overtime to report the news from the left and it’s unreadable because you know they wouldn’t go this far to disparage Hillary Clinton had she won.

The Huffington Post is so embarrassing in their coverage of women’s issues and politics that you’d think they were waging gender warfare. And they hate Trump which is fine except don’t go there for real news.

And Drudge is still the aggregator-in-chief or should I say agitator-in-chief who can actually elect a president if he wants to – and he just did. Drudge mostly draws on articles from the right but artfully includes liberal biased newspapers like The New York Times and Washington Post in his mission to destroy the left.

All-news radio is non-existent unless you like garden reports and bullshit that can be wrapped around one of the many commercials they run which is why only real old people listen to all-news.

And the disgrace of all disgraces is the demise or self-immolation of talk radio which seems to have gotten the message from owners that it exists to fill up air time on AM stations only seniors listen to.  

Talk radio hasn’t changed a thing in decades – just like their audience. And you wonder why radio has managed to kill off one of its best formats.

There is only one thing that is real.

One thing that is authentic.

One thing remains untarnished by bias and biased reporting.

Click READ MORE below for the full article

The Market Senses Something Big at Cumulus

Since I reported that Cumulus and/or Lew Dickey could be involved in picking up some CBS Radio stations, their stock has increased by over 40% although it has given back some of the increases.

You’ve got to appreciate how piss poor Cumulus stock had been performing.

Over the last year it was worth a mere quarter and some change.

Then CEO Mary Berner executed (a bad word, sorry) a reverse stock split and the stock price was artificially increased to several dollars.

Until the bottom fell out.

And on November 10th Cumulus was worth a dollar again even after the one for eight reverse split.

Panic set in.

And now, the market – which never lies because greedy bastards are like the canary in the coalmine when it comes to protecting their financial investments --- is speaking to us.

It must be the prospect of buying some CBS stations or Lew Dickey riding to the rescue of the company he tanked.

But that’s not all.

When greedy bastards speak (with their money), Jerry listens.

Something big is up.

Something not already known that investors feel in their greedy little hands.

It could only be one thing.

No, two.

Click READ More below for the full article

The CBS Radio IPO

If you think that this is going to be a simple transfer of currently owned stations to an IPO that Les Moonves slapped $1.5 billion of debt on recently, that’s not what I’m hearing.

Mergers and acquisitions specialist Andre Fernandez wasn’t brought in to replace Dan Mason for nothing.

But the most significant thing about the CBS Radio IPO to be known as CBSR is being overlooked.

Click READ MORE below for the full article

How New Part-time Laws Will Affect iHeart, Cumulus

If there has been a boom in radio hiring, it has been by making formerly full-time employees part-time.

And hiring part-timers instead of full-timers after layoffs.

All employers will be subject to the new rules that may act as an incentive to either raise unlivable salaries or get someone else fired.

And all radio companies will be affected however iHeart and Cumulus being the largest employers will potentially be the most destabilizing because of the sheer numbers alone.

And all the other radio groups wind up doing what they do.

For example, the backbone of iHeart are employees making between $23,000 and $51,000 a year and most newsrooms and board ops work well over 40 hours a week.

Could radio employers be adding bodies?

Or find some way around it off the clock?

One of the unintended consequences of conducting so many layoffs was that hourly radio workers racked up too much overtime to pick up the workload.

What to do – fire them, pay a few and fire the others, cut benefits or worse? There are six major changes based on the new law.

The effective date of the part-time employee law is coming up quickly – December 1st.

That’s why it’s urgent to know what radio groups have to do to comply and what they are likely to do because it affects so many of their employees.

Read the full article

Alpha Revolt

Larry Wilson used to be the bomb.

Bought up all those stations and put them into his Alpha-male company.

Went out of his way to remind us that they are all live and local with autonomy that could only be hoped for at other groups.

And then … well, the wheels came off.

Alpha is no longer the quintessential live and local radio outlet touted.

Suddenly, orders were coming down from on high at corporate.

No choice – just yes, sir!

The natives were getting restless.

All of this because Larry Wilson was hell bent on buying that crappy little radio company known as Digity with only one or two markets that could enhance the company.

But the debt made him act funny.

He dreamed of going public but that ship has sailed.

Now we learn that heavy-handed corporate decisions are being met with such resistance in places that it is tantamount to open revolt.

And then the unthinkable happened.

Read the full article

The Cumulus/Dickey CBS Radio Merger May Be Back On

CBS Radio’s move to Nashville (home of “Nash”) is very suspicious.

Yesterday it was revealed that this anonymous company has negotiated a favorable new tax deal to move 200 employees to Nashville.

The Nashville Business Journal outed that company as none other than CBS Radio.

Huh?

CBS – the Tiffany Network people are doing a deal to up and move out of the Big Town for the rolling hills of Tennessee.

Oh boy, would I love to drink that Kool-Aid.

But it all tastes like B.S. to me.

Blah, blah, blah – I know Nashville isn’t New York even if it is a great city.

But CBS Radio isn’t your father’s CBS radio anymore, either.

200 jobs.

An average salary of $48,000 per employee – at least that’s what this secret new entity told the state of Tennessee during tax abatement negotiations.

Who could be THAT cheap?

How about Lew Dickey?

And/or Cumulus.

Who is synonymous with Nashville, none other than the creator of “Nash” itself, Lewis Dickey, Jr and his brother Fredo.

You think I’m kidding?

CBS is ready to launch an IPO or so they want everyone to think.

But they blew their best opportunity to sell the entire group to the one company that needs and wants them – Cumulus (with or without Dickey).  Lew has lost a reported $200 million as his Cumulus shares have declined.

So either CBS has gone nuts or they are setting the table for a December surprise the likes of which will have their employees heading to CVS to buy Depends and shaking up an unstable radio industry.

Read the full article

Cumulus — Time Running Out

Mary Berner is the best thing that ever happened to Cumulus Media.

Too bad it wasn’t five years ago when she took over from Lew Dickey.

Now, Cumulus is in a bad way – worse than they are letting on and worse than Wall Street cares to admit.

There is a reason why Cumulus is selling for $1.15 a share even after a recent reverse buyback. 

The future is catching up with the present and debt, poor revenue results and middling programming success does not leave the second largest radio group much room to avoid bankruptcy.

Earnings are disappointing with no fix in sight.

And its $2.4 billion debt (second to iHeart’s whopping $20.8 billion) is hardly manageable under current conditions.

Over 50% of their larger PPM markets deliver about 50% of their revenue.

Even an optimist recognizes that impairment charges taken by Cumulus last year that adversely affected their performance are good comps for this year.

Even with Berner firmly in charge after a year, there is one thing that could push the company into bankruptcy.

Only one way to avoid it.

Read the full article

What the Morning Show of the Future Looks Like

  • A woman personality as the main entertainer and not the sidekick.
  • Less emphasis on outrageous and funny.  Humor will work with the emerging in-demo audience as long as it is not at the expense of another.
  • Commercials that are delivered in a more authentic way.  Not easy because it will require stations to win the confidence of local advertisers to allow their top personality to also show the blemishes on their products or services.  Sponsors may fight it but for the first adopters who trust you with this plan, their response rate to advertising will rise dramatically.
  • No traffic reports.  Research shows more than 50% of morning show audiences do not listen to radio for traffic choosing Waze, Google Traffic and emerging services like TrafficCarma instead.  We know why stations run traffic – compensation.  But audiences are turned off.  Do deals with Uber and Lyft.
  • A consumer feature that helps listeners deal with their problems.  A place for them to turn when they have been ripped off or misled.  This feature can build strong loyalty – a station that will fight for them.
  • A contest that is fun to play because it bridges some listeners with other listeners – dare I say, radio returns to being the original social media.  And we’ve been looking in the wrong place to Facebook all these years!
  • Weather like real people actually do it:  “cold outside”, “a blizzard is coming”.  Most people have weather apps on their phones and the importance of weather as a major ingredient in morning shows for in-demo audiences has moved down their list of priorities.  Change the way you do it.
  • Music, maybe.  Conversation, definitely.  In-demo audiences now want conversations.  They know where to get music (and often it’s not on the radio).  Howard Stern has had a million careers morphing into many different people – talking all the way without music.  But if music is included, wake up to discovery not repetition.

Let’s get into this and complete the list of what the morning show of the future looks like at my next executive briefing.

2017 Radio Solutions Conference

Misreading Millennial Audiences

It doesn’t seem like the media are learning its lessons from writing off Bernie Sanders and Trump for their favored candidate, Hillary Clinton.

New York Times Publisher Arthur Sulzberger, Jr. sent an apology letter to subscribers and vowed fairer reporting.

But go to the site and see if anything has changed.

Same with cable news.

This is a wake up call that the news media are not getting but I believe radio executives should get.

Radio needs to spend some time learning about an audience that has always made them uneasy – 86 million Millennials between 18-34.  

  • Is there any kind of radio that Millennials will listen to – and let’s be honest here?  I can name several things.
  • How to deal with their shorter attention spans while still appealing to older Gen X and possibility younger baby boomers.  Actually, there is a path that will not offend current listeners.
  • Music repetition is a problem and PPM is helping to blindside otherwise very smart radio people.  Here’s a workaround that deserves discussion:  Millennials love playlists – just not station playlists.  I can imagine a brilliant purveyor of music such as Michael Tearson, John Sebastian or young Dan Mason creating addictive, personal playlists.  After all, look at the inroads streaming music service Spotify has made in offering and helping subscribers create playlists.  Radio PDs don’t want to give up all that control, but I’ll bet you’d love some creative ideas in this area.
  • Millennials despise rules and what are radio station formats – a bunch of rules.  Without opting for total chaos or disorganization, an alternative throws out the rulebook and replaces it with the one thing 18-34 Millennials are addicted to.

More at my April radio executive briefing.

2017 Radio Conference

The CBS – Radiate Traffic Mess

The traffic business is becoming a joke.  It now exists for radio stations to gain compensation because listeners are turning elsewhere for traffic information in “yuge” numbers (I include startling research on that today).  Imagine a business where listeners want out, advertisers are more cautious and owners and traffic providers seemingly have their heads up their butts.  I wanted to know why.  Here’s what I found. -- Jerry

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The Demise of ESPN

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Expanding Radio Ownership Limits

  • With a President Trump, is it possible that ownership limits for radio groups will be expanded?
  • And what will that look like?
  • Will owning more stations help save the radio industry?
  • Are Entercom, Beasley, Hubbard and a handful of other groups that need to grow or go be in any position to take on more debt.
  • Is more consolidation the lifeline that the fledgling CBS Radio IPO needs?
  • The potential effect on employees.
  • The over/under on whether limits will be increased under Trump.

Read the full article now.

Deciphering Radio’s Audience

In the presidential election, everyone but USC/LA Times and Investor’s Business Daily (IBD) Poll got it wrong.

The media were wrong.

CNN, MSNBC – even Fox looked surprised as the night wore on.

The pundits were wrong.

The data itself was wrong.

Freakin’ Nate Silver was wrong (again) as was The New York Times Upshot among other polls.

Every single source pointed to Donald Trump as having an impossible path compared to Hillary Clinton to win the election.

All of which should concern the radio industry after yesterday’s admission by Nielsen that 8% of their PPM devices in 48 markets lost connectivity and were rendered inactive during one week of the monthly survey.

Never mind why (unless you are actually paying for this stuff), but it shows how perfectly good radio people seem to be making the same mistakes that caused the election to be called wrong.

This has riveted my attention to a big problem in radio which is that we no longer listen to our gut.

We are getting our audience all wrong.

Anyone with Millennial children knows that they don’t listen to radio, but Erica Farber says they do and so be it. Case closed.

Every good program director knows that if you don’t play the same hits over and over again then your ratings will go down (you know, the ones Nielsen calls estimates and says are not accurate).

Yet 86 million Millennials would beg to differ with the esteemed radio PDs by saying they want music discovery not the same old songs over and over.

Radio says, play the right song and they will listen.

But observe the audience and you’ll see that they don’t listen to many songs all the way through.

Radio says our data shows that if you squeeze commercials in one or two times an hour between x and y on the clock that it will be accretive to PPM ratings.

But true observers of audiences will note that no one stays around for commercials, the things that pay the bills.

Radio has formats with specific events and cues at certain times each hour because that’s how we’ve always done it, but in-demo audiences – the ones radio really needs – don’t like rules.

Our gut knows how to break the rules.

We are the best at adapting to the needs of audiences but not when we are relying on old wives tales of programmers, questionable data, research companies that are way past their prime and out of touch programmers and consultants.

So this is an invitation to you to find a way to be in Philadelphia April 5, 2017 to redefine the way we look at audiences.

That’s when we will learn to listen to our gut again.

And burn the rulebook!

The program and the lowest price that will ever be offered are here.

Turbulence Ahead For Hubbard

  • Lots of concerns that another outstanding radio group may be adopting the playbook of the Evil Empire.
  • The feared changes that could rock Hubbard.
  • A rising star who is rumored to be in waiting for more power.
  • One high profile exec who may be on the Hubbard hot seat.
  • 10 troubling things that sure paint a different picture of this downhome, great place to work radio group.

Read the full article now.

The Winners of the Media Election

  • As ugly as this election was for politics and the country, there is one clear winner in the media space.
  • You’ll NEVER guess. If you do I want you to let me know here.
  • Grading newspapers, cable news and social media.
  • The truth about talk radio in this election cycle.
  • The surprising consensus on Fox News.
  • Why the powerful east coast newspapers are beginning significant post election layoffs.

Read the full article now.

How Lew Dickey Blew The CBS Merger

  • Now it can be told and it is ugly.
  • Believe it or not, WW1 is involved.
  • The strategy Lew Dickey used after he got this close to buying CBS Radio that backfired on him.
  • The haircut Lew tried to give Les Moonves.
  • How this cost Lew his job and the company its future.
  • What’s the one thing no one does to Les Moonves – well, Dickey did it.
  • The biggest, baddest hair-brained idea that ever came from a Stanford grad.
  • How Cumulus tried to save the deal after Dickey was fired.

Read the full article now.

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Invasion of the Radio Traffic Snatchers

  • Global Traffic Network (GTN) is buying Radiate and contracts to compete with iHeart’s Total Traffic – but is there more?
  • The three previously unexpected options that could upend the radio traffic reporting business as we know it.
  • Could Total Traffic be in play?
  • Why it’s going to take more than traffic for GTN to add the U.S. to their media dominance in Australia, Canada and Brazil.
  • A seismic redistribution of radio media assets could be brewing that changes everything.

Read the full article now.

What’s Really Wrong With Cumulus

  • If I told you that Cumulus is rolling in dough, would you accuse me of being a happy talk radio trade publication?  Wait until you hear this then go ask for a raise.
  • The two things that could bring the company down if not fixed now.
  • How Hubbard and Alpha are acting more like the old Cumulus – sorry to say.
  • The radio groups that have gone negative on their own radio industry.
  • How advertisers and agencies are now dictating the future of Cumulus (and iHeart and CBS).
  • Okay, let’s just put it out there. Does the massive Cumulus stock slide mean the market is anticipating something bad?

Read the full article now.

How Beasley Plans to Extract Cost Synergies

  • What’s really next after the gutting of Philly and Detroit.
  • The latest list of likely cutbacks – as you’ll see, the Beasley’s are thinking big here.
  • Too many Beasley’s?  Why there is increasing discomfort about another Dickey-like radio dynasty taking shape.
  • How new CEO Caroline Beasley is scaring the s@#t out of people in her first week on the job.
  • John Fullam and Steve Chessare – what really happened.

Read the full article now.

iHeart’s Prepackaged Breakup

  • How far iHeart may be willing to go to raise money to pay down debt.
  • What bankers are reportedly talking about right now that would make iHeart selling stations be seen as a positive.
  • Junk or big billing stations?
  • Competitor’s salivating – but iHeart has a plan to keep them from hurting their remaining cluster.
  • How some last minute shock sales ahead of CBS Radio’s IPO actually helps iHeart’s plan.
  • The kind of person who could take the stations iHeart is willing to move and put them in a trust until buyers can be found. How about this guy?

Read the full article now.

CBS Radio’s Pre-IPO Surprise

  • The thing CBS could do to shock the industry just before they begin their radio IPO.
  • You have no idea – and neither do their loyal managers, programmers or sellers.       Blindsided.
  • How far will CBS go to make it appear that their new radio IPO shares are underpriced.
  • Careers interrupted – not necessarily layoffs, worse.
  • Stealth moves under the radar that will shakeup the IPO and some radio competitors all at once.

Read the full article now.

iHeart’s Secret Plan To Reduce Cluster Size

You will not believe what iHeart is thinking of doing to reduce debt.

I fell off my chair when I heard.

Because it’s not just about selling a few stations here and there.

It’s worse.

I’ve got the plan they are kicking around and scarier yet – investment bankers appear to be cool with it.

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  1. The “optimum” size of an iHeart cluster in the future.
  2. Some of their big, iconic moneymaking stations are safe under this plan, right? Well, not so fast.
  3. Would this apply to all size markets or just the crappy little markets they don’t care about.
  4. How iHeart is being so careful to let investment bankers think this plan is their idea.
  5. I reveal the rules of engagement – who gets what they’re selling and how they plan to make sure none of the buyers could ever hurt them going forward.
  6. What happens to the newly reorganized regional markets – where do they fit into this plan?

If you would like to see iHeart’s secret plan to reduce cluster size, how they will proceed and strict rules for who they will sell to, touch “read more” below.

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Apple & Twitter

All Tim Cook needed to do when he announced disappointing quarterly results this past week was to channel none other than our own media creepy clown Bob Pittman.

Talk about the many Apple platforms. 

The dominance.

Lie about the future.

And there you go.

Or for poor Twitter CEO Jack Dorsey who presides over one of the most beloved Internet innovations ever who had to actually suck up more losses, promise 9% layoffs and focus those layoffs on sellers (good grief!).

But a little touch of SpongeBob Bossy Pants and you would think that Twitter was out of the woods and ready to make money.

Even Mary Berner is not willing to do the Pittman shuffle when she will have to announce another losing quarter this November 8th.  And God knows Cumulus is taking it on the chin with its stock – down 0.5 to $1.55 yesterday – in anticipation of no good news.

So let’s see if we can cut through the optics and get down to the true future of Apple and Twitter because if we are to believe that 18-34 year old Millennials don’t want to listen to radio, then why are they starting to kill Apple and Twitter.

Choose “READ MORE” (below) for …

  • So is Apple dead and is Twitter hopeless?
  • How Twitter could turn it all around with one decision.
  • How do you appeal to consumers and audiences who hate rules?
  • The big takeaway for radio about the changing landscape of social media.
  • The most important mission we in radio, records and video can undertake is to create lasting relationships. 
  • Read this if advertising is 90% or more of your profit.

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The Cumulus Decision on Year End Layoffs

The final decision has been made by management about whether to continue laying off employees ahead of the New Year.

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Pandora

The streaming service that started it all missed its revenue projections and closed down 4.8% yesterday and continued the free fall in after hours trading.

There was a lot to like in their third quarter results but shareholders were apparently having none of it.

Losses narrowed.

Listener hours grew by 5% (wouldn’t radio love that).  But active listeners fell slightly (still Bob Pittman would love to be Pandora).

Advertising without having to do Jingle Ball events and concerts was up 7.5%.

But paid subscriptions were down 1.4% at a time when Spotify is claiming 40 million paid subscribers worldwide and Apple just has to sneeze and comes up with 17 million subscribers to a just-okay Apple Music.

As of September Pandora had an estimated four million subscribers.

Pandora, therefore, is an ad based medium.

So Pandora is junk now, right?

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • Pandora stock tanked yesterday, they have more competitors than ever – is this the end of Pandora?
  • Why their competition is not radio, satellite radio, Spotify, another streaming service or Apple – see what Pandora is missing.
  • Then why does Bob Pittman want iHeart to be Pandora?
  • What could make Pandora (or any streaming service) a hot company with this one listener approved idea.
  • The surprising thing that will happen if Pandora’s number one competitor, Spotify, eventually goes public.
  • Will Pandora’s recent Spotify-like enhancements cut into Spotify?

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AT&T/Time Warner

Don’t believe the hype.

The AT&T purchase of Time Warner for $85.4 billion is a fantasy.

A fantasy of old white men who don’t understand the Millennial world and think delivery systems solve their future problems.

So, outside of Game of Thrones, how many Millennials use a paid subscription to access the show?

Or how many share a friend or parent’s HBO subscription?

Is it that Millennials will want to see the 60-year old HBO star Bill Maher on new delivery systems or that somehow CNN’s Clinton News Network would appeal to a socialist generation that wants everyone to get a fair shake, something they won’t get on CNN.

The last innovation at CNN was created by Ted Turner when he invented 24-hour cable news and think about it, that’s true.

Watching AT&T spend their shareholders’ money can be very instructive to radio, an industry that stopped innovating over 20 years ago.

Remember?

Consolidation was going to give listeners more choices.

WRONG.

Consolidation was going to make radio a more attractive advertising vehicle.

WRONG.

I’m sounding like Donald Trump with that “wrong” comment, but you get the idea.

Consolidation, which is now officially underway in the television, media and phone business, has already proven what it can do to radio and records.

Choose “READ MORE” (below) for …

  • Look at the AT&T/Time Warner merger – any way this thing works?
  • If so, shouldn’t radio be watching very closely?
  • How Amazon is killing what’s left of the record business.
  • What is likely to happen to HBO now.
  • How about CNN under AT&T.
  • Why independent radio broadcasters have all the advantages over their consolidators and don’t even know it – what they should be doing.
  • How do you raise rates when your industry consolidates and is dominated by huge companies like iHeart – here you go.
  • The secret to attracting 18-34 Millennials and it is not coming up with new delivery systems like AT&T thinks it can do in TV.

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How Radio is Cooking the Books

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  • The latest crooked tactic to make it appear their financials are up to expectations when they’re falling short – and it’s all legal, kind of.
  • How they come up with money at the end of each quarter even when they don’t have it.
  • How radio groups are creating “phantom billing” – billing that is not really there and it’s happening increasingly.
  • Sleazy consolidators’ dishonest solutions to declining spot revenue.
  • How groups like iHeart, Entercom and Clownsquare are pivoting from declining ad revenue to event marketing.
  • How they’re lying about digital revenue.
  • A list of 7 ways radio groups are cooking the books and it’s not pretty.

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Bartered Cash Infusions Killing Local Ad Spending

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  • How the 3 radio groups are ruining rates for everyone else including themselves by trading for cash infusions while mortgaging the future.
  • The radio groups that still have rate integrity left but are fighting an uphill battle.
  • How it’s possible that perfectly good radio markets are making 17% LESS revenue, being forced to run 13½% more spots even while attracting 4% more radio advertisers. 
  • I’ll tell you about a nice size market that was doing $2.5 million with topnotch advertisers just 3 years ago that is doing only $340,000 today.
  • The sham being used by buying services and agencies who are playing desperate radio stations for fools – does the client even know? 

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EXPOSED: $100 Million CBS Radio Losses On a $2 Million Quick Revenue Deal

CBS Radio quarterly revenue was short $2 million and what they did to get the money by the deadline turned into a whopping $100 million loss just to dress up their Miller Kaplan’s.

They chose to compromise their rates and revenue growth by taking deals that are so bad – well, you don’t even know how bad they are.

You’ve no doubt heard rumors about the barter house known as ICON International.

Today you’ll find out. 

Now it can be known thanks to sources close to the situation who are now in our Witness Protection Program.

This story has been rumored but is so bizarre that it best illustrates that the battle for the future of radio is not being lost to digital, but to greedy bastards pulling stunts like this.

  1. How CBS screwed itself out of $100 million in advertising desperate to dress up Miller Kaplan’s for just one quarter.
  2. The huge mistake CBS made that caused paying advertisers to stop paying for CBS ads.
  3. And we’re not kidding, the losses were around $100 million on a $2 million quick revenue deal. 
  4. Why CBS Market Managers and Directors of Sales were pulling their hair out.
  5. Who was responsible for this failed revenue scheme.
  6. The tale of 200 10-second ads that cost a whopping $10,000 a piece!

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7 Bold Radio Predictions

When you have virtually no Millennials hooked on radio.

And advertisers would rather buy digital – whatever that means.

And the major groups are finding new ways every day to cut their rates lower than competitors.

You’ve got a situation.

  1. The Thing Nobody Can See That Will Threaten Radio Revenue
  2. How Real Ad Money Will Be Kept Off the Radio – It’s Already Starting
  3. Something Worse Than Programmatic Buying Will Loom Large
  4. The Impact of Apple CarPlay, the Autonomous Car, the Connected Dashboard
  5. Morning Shows 4 Years Down the Road
  6. The New Owners from Hell Who Will Enter Radio
  7. How Radio Will Sound Targeting Millennials

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The Uncertain Future of Emmis

INSIDE ….

More surprise moves coming …

This time it’s different …

Employees worry …

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Workplace Changes At Cumulus

  • Details on new eye-popping attrition rates you will not believe but they are true.
  • The skinny on sales turnover.
  • The latest on whether local clusters will get more control.
  • The fate of the sales software that replaced the hated Engage.
  • Status update on Cumulus non-competes.
  • Unresolved Dickey-prompted employee lawsuits – what’s going to happen to them.

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CBS Radio IPO Surprise

Did you see the BIA/Kelsey report entitled “CBS Radio As It Approaches IPO”?

Where they attribute the CBS Radio cluster in New York City as being worth a half billion dollars and that CBS with 35% of the market share and iHeartMedia with about 32% in just that one city.

New York means 15.1% to the company’s total revenue.

The fact is that the reason CBS is doing an IPO in the first place is because they cannot find a buyer for the radio division.

I’m getting a creepy feeling that CBS has something startling under its sleeve.

Something so out of the ordinary that the radio industry will be left in shock and upended.

  • A consortium of buyers, but how does this work?
  • And they can cherry pick what they want
  • Buyers can play to their strengths and in effect buy cash flow
  • Don’t even count iHeart out
  • Or owners of TV stations to trade
  • Makes the IPO a fail-safe

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The Beasley/Greater Media Conspiracy

Some strange things are going on at Beasley Broadcasting ahead of its take over of Greater Media.

Phantom firings

How BEASLEY is running GREATER MEDIA before they actually take over

Scary scenarios waiting to happen after closing

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Lew Dickey Plots a Return

INSIDE …

  • Details on Lew’s several options to return to radio big time.
  • Is brother Fredo part of any deal?
  • How about his regionals that Cumulus no longer wants.
  • What Lew has reportedly been saying privately about a comeback.
  • Is there a Dickey-Cumulus deal that could be done?
  • What does this man who owns so much of Cumulus want – what, you thought he was going to keep writing books?

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iHeart-type Cutbacks Invade Salem

Even religious broadcaster Salem, a stable operator, is now adopting cost-cutting tactics used by iHeart and Cumulus.

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  1. How big money was saved in layoff/reassignment that you’d expect from the Evil Empire.
  2. Details about the uneasy feeling that this week’s initial layoffs will breakout elsewhere in the group.
  3. Worse yet, why the iHeart cost-cutting model is being adopted by competitors -- as risky as it is.
  4. Is this the start of a corporate jihad direct from Salem headquarters?
  5. After the first layoffs which top exec said, “Salem is one of the more fair companies I have ever worked for, and if they lay me off tomorrow, I would still say that”.
  6. Two groups likely to be next to adopt iHeart’s “Remove & Replace” layoffs.

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The Growing Popularity of Remixed Music

Younger radio audiences have long wanted more control over the music.

Radio people translated that to mean, these listeners want to choose which songs are being played on the air.  But that couldn’t be further from reality.

Millennials who, after all, are the core audience radio stations must appeal to if they want to remain a vibrant business, have seized control of about everything they have gotten their hands on.

But the growing popularity of remixes and playlists is making what radio has to offer even less attractive than the 16 plus minutes of commercials they squeeze into their hourly formats.

There are now a number of new solutions for radio stations:

  1. Curated playlists by a new kind of dj that is on the air for only one hour a day – how this works.
  2. Eclectic tracks from the past – just how far back is safe to go?
  3. How to shift genres, something Millennials love and now you’ll know how to do it within your present format.
  4. Where does sampling parts of hit songs belong on the radio station of the future.

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Political Pussy Riot

Millennials are laughing at the 2016 presidential race.

Really.

Trump’s potty mouth and locker room talk.

Hillary Clinton’s refusal to be the one thing they absolutely look up to as the Holy Grail – authentic.

Which candidate respects women more?

Which candidate represents American values of secrecy, lying and deceit?

Hell, all politicians.

Luckily this is the last election for president – ever.

At least the last that excludes Millennials who, by the way, know the word “pussy” and other potentially disparaging words but somehow seem so much nicer and more respectful than, say, their parent’s generation.

Cable news is so in the tank for Hillary, they are slobbering all over themselves when it comes to covering Trump.

Not because they like her better because, count on it, these cable channels will turn on her once elected to keep the ratings going for their above 65 audience.

The Clinton News Network is biased.

The New York Times lost any credibility it might have had covering news objectively by letting their sanctimonious feelings drive objective news coverage of the Trump election.

And hey, you know I’m writing in Bernie.

Remember Bernie?

The guy who said Hillary was pandering to Wall Street – release the speeches and all that only to find out through emails (leaked Friday) that his suspicion was right.

But The Washington Post doesn’t want to cover that boring story nor do the other soon to be irrelevant news sources.

WikiLeaks is more honest than the newspapers -- without them who would be calling out bullshit?

But luckily, this political pussy riot is leaving Millennials cold.

First, they don’t talk about women this way.

Most Millennial boys have more respect for women than previous generations have.

My USC students used to be amazed that when I was on the baseball team in high school I showered in the locker room.  They shower at home.  No locker room.  No locker room talk.

Millennials are accepting of all nationalities and it’s not phony.

They accept all genders or hybrids of gender respecting the individual above all else. 

Millennials are socialists in waiting who want health care and college tuition relief and they’re still not warming up to Hillary because they just can’t connect with her.  She says she has been in the public for a long time and that everyone knows her but they don’t seem to like her.

Millennials want to see a woman president but they often say they don’t want Hillary to be that first woman president.

They’ve got balls.

Trump?

What can you say?

He could have been president.  His ego got to him.  And they criticize Millennials for being self-absorbed. 

Please!

The real meaning of the election is that it is the last one where old folks are leading a discussion that the majority of voters have rejected.

The last one for Fox News, MSNBC, CNN and for that matter cable.

And New York Times & Washington Post?

Lots of luck going digital with biased reporting that Millennials are too smart to fall for.  And you want to charge them a subscription fee?  Seriously?

For writing news like a blogger instead of a journalist – and, yes, they know the difference.

In four years WikiLeaks will be the only believable news source and everyone else will be trying to find a way to pander to young people who have cut the cord and cut the bullshit at the same time.

Millennials don’t know who Rush Limbaugh is and wouldn’t like him if they knew.

Radio let them down and they have moved on.

So what’s at stake in this election is all the usual stuff plus something that may prove even more important.

Whether it’s President Clinton or President Trump, they will find themselves at war with an increasingly power bloc of Millennial voters who will boot them out.

After all, they know that this glass ceiling Hillary talks about doesn’t apply if you’re not gainfully employed.  And women Millennials know they are going to have to do a better job giving a helping hand to other women when they get into power.  Not the way it has been in the past.

That although older voters want to keep foreigners out of the country both here and in Europe but Millennials want open borders and a path to citizenship for their friends who arrived here illegally.

That health care is a right and they will do more to get it or else politicians will be losing a lot of elections.

No walls.

No race baiting.

No secrecy or lying about where you stand.

No news media because, folks, it’s over.

So it’s a pussy riot where Millennials are laughing at people who cannot show respect to all people – all genders, all races.

And in the end, Millennials will get the last laugh.

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Millennial Attitudes Are Changing

Millennials are 18-34 and they have been the biggest disrupters of media than any other force ever.

Now they’re starting to disrupt their own unpredictable habits.

Is this good for us?

You be the judge.

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  1. Major changes in how they are using social media.
  2. Which social media platforms are hot and which are not.
  3. How they now look at driving and the connected dashboard.
  4. Changes in how they now use their phones.
  5. Millennials and NextRadio – do they listen on this phone app?
  6. Why you should take YouTube usage more seriously.
  7. The gender issues among younger Millennials that will redefine the way radio will relate to audiences.
  8. Uber instead of cars?

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What’s Ailing WTOP

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  1. Why the consistent erosion of America’s number one billing station.
  2. REVEALED:  even more alarming news that is being ignored.
  3. Explanations of what may be causing radio’s last great format to fizzle – none of them good.
  4. The challenges to fix audience erosion – all of them right on the money but being ignored.
  5. What happens to WTOP owner Hubbard who badly needs every penny of profit to keep up with corporate debt.
  6. Details of the finger-pointing and denial at the station.

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Christmas Layoff Warning

INSIDE …

  • How holiday layoffs in the next few months will be very different.
  • What’s a “tuck in” – beware of a new tool by radio owners to thin the field of employees without actually calling them layoffs.
  • The radio groups where employees have the most to worry about when it comes to holiday layoffs.
  • And one big surprising piece of good news if you work for this radio group that had been thinning the ranks every year at Christmas – but not this year.
  • Then there is this layoff threat which masks a forced wage reduction – details.

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Foreign Radio Ownership Fears

INSIDE …

  • How foreign ownership could impact local stations within a year after it is approved – and it’s on its way.
  • The types of things that outside owners with new-found power will be first to change.
  • Big changes coming to the way market clusters will be run with investors from Asia, Europe, the Arab states and elsewhere.
  • Foreign ownership impact on local programming and the future of personalities.
  • Why is the U.S. suddenly so anxious to change outside ownership rules after a long history of protecting the radio industry from outside influences.
  • And the big question:  what will it be like to work for foreign investors who have operating influence.

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Trump vs. NYTimes

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  1. All the ways this election is really about the media not the candidates.
  2. Why cable news, big newspapers and traditional media are making the same mistakes our radio industry makes every day about the audience.
  3. The lessons radio could learn by watching traditional media botch coverage of this election because they’re doing the same thing to radio audiences.
  4. What in-demo voters (and audiences) want.
  5. If you want to know whether your radio station will survive answer this one question:  is it sane to tweet at 3 in the morning?  I’ve got your answer.

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Angst Over Cumulus Reverse Stock Split

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  • Will an 8-to-1 reverse stock split save Cumulus which has become a 30 cent stock.
  • What if it fails.
  • What if the post-split stock price continues to drop – then what.
  • The four things that could make Cumulus a survivor.
  • How John Dickey saw this coming while he was still employed by Cumulus.

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Beasley’s Greater Media Problem

INSIDE …

  • MADATED CUTS:  How much and for how long.
  • When they will start.
  • Why Beasley is assuring everyone that the cost cuts are done even as they are getting ready for round 2.
  • How lenders are pressuring Beasley to de-lever to get the money to pay for the Greater Media acquisition.
  • The fate of WPEN “The Fanatic” sports in Philadelphia.

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Middays to Become Talent Dumping Ground

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  • Why the growing trend to target 10 to noon and midday slots.
  • SURPRISE:  Big groups are re-signing morning talent.
  • How their new contracts aren’t worth spit.
  • Owners’ obsession with disrupting middays.
  • Changing attitudes toward expensive morning personalities and sidekicks.

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How iHeart & Cumulus Devalue Everyone Else’s Ad Rates

Today’s story about iHeart & Cumulus driving down competitors’ rates is a great time to join our group. Here’s what you will get …

  • HORROR STORIES:  How low they are going.
  • SHOCKER:  Cumulus’ top rate in the entire radio group – documented.
  • How iHeart is playing dirty to starve competitors while taking record low spot rates.
  • ACTUAL SELF-DESTRUCTIVE CUMULUS PITCH
  • Remnants are coming to take radio ad rates lower

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Subscription Radio

Today’s story about whether there is a future for subscription radio is a great time to join our group. Here’s what you will get …

  • Why is everyone getting into subscription radio and music when relatively few are willing to pay for it?
  • BOB PITTMAN:  iHeart’s pay radio will help broadcast.
  • LEW DICKEY:  Radio is dead because it can’t pull off subscriptions. Is Lew right?
  • SUBSCRIPTION RADIO THAT WORKS FOR MILLENNIALS
  • What is likely to happen to iHeart’s competitors if iHeart Radio Plus succeeds in spite of everyone laughing at them.

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Sports on Radio – Future in Doubt

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  • What is actually killing off pro sports.
  • The audience demo that is starting to bail.
  • But I thought sports ratings were up, up, up – what we are now observing.
  • High schools dropping football programs.
  • SPORTS RADIO:  Still making money, but for how long?

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Townsquare Panics

INSIDE …

  • The way headquarters will now do all the thinking for managers.
  • Startling examples of the pettiest micromanaging ever ahead.
  • CORPORATE:  We will approve hiring of hourly board ops.
  • Even if Townsquare is NOT paying their salary! The true story.
  • DIGITAL DRAMA:  Unattainable digital and video goals revealed.
  • SHOWDOWN:  No buyers, no sellers – just one option.

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Creepy Townsquare Policies Exposed

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  • Revenue -- why are they having trouble writing radio business.
  • Audience – what’s wrong with their content that audiences cannot be effectively monetized.
  • Management – is this any way to run a radio group (details).
  • Circus and amusement events – why can’t they make this work the way iHeart has done.
  • MSG’s 15% stock purchase -- what they’re not telling you.

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The Fate of Jeff Brown & Bob Walker at Cumulus

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  • What’s up with two of the most despised Cumulus regional managers.
  • Are they safe or bullet proof at this point?
  • How Cumulus employees accidently exposed their identities when responding to Survey Monkey questionnaires from corporate to speak out against these regional SVPs.
  • Is fired Senior VP Gary Pizzati in the wings ready to return?
  • What’s the real reason Cumulus can’t keep employees even as radio people will work for just about any group.

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Local Management Out at Alpha

INSIDE …

  • How Alpha’s recent penchant for replacing live morning show talent with cheap national syndication now affects far more than mornings.
  • Take programming – decisions are being made far differently within the past six months.
  • Local PDs left wondering what their role will be – and for good reason.
  • Who is really running Alpha – who will be making operational decisions and it’s not Larry Wilson.
  • Decisions about music, talent and programming made by bozos.
  • Coming soon: know-it-alls and the future of local decision-making.

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Shocking Announcement From Jerry

Thought you’d like to know about some improvements in Inside Music Media’s mobile and website.

Here’s how Bob Pittman would introduce it …

“I couldn’t be more thrilled and excited to make these changes to add to our multi-media platform”.

I know, I’m puking as I write this even though I’m kidding.

Actually, we have one website, one mobile product and one crazy guy cranking out deadly honest stuff about the sad state of the radio and music industries as well as some insight about what audiences want going forward.

I have written these daily pieces without missing many days for 6 years including from my bed in ICU recently where I had a facelift.

Okay, I’m lying about the facelift part, but not the ICU part. And I’m great, thank you.

My motto is: “The news watch never works” so I just keep calling out bullshit.

And it boils down to this.

We cleaned up the website and made it more intuitive. 

You can now read me on your phone with the same ease as on your computer.

Paul Stern, our amazing designer who has been with us virtually from the beginning of this journey, has outdone himself. Paul’s email is paul@wordfresh.com.

  • Faster access to stories. If you’re logged in, you go right to it so you won’t be the only person who doesn’t know that Beasley is going to fire the hell out of more people once they take over Greater Media.
  • And if you’re not logged in, now a screen comes up that lets you do that with a click.
  • I hate the paywall as much as you do.  What a pain. But it pays the bills and it works. So, if you log in on your phone and then log in again later on another device that day, you will be shut out. See, the paywall is paranoid and thinks everyone is trying to share passwords and getting around paying for a subscription.  Because we upload content generally once a day one or two stories at a time this is usually no problem.
  • If you have any subscription problems – and we hope you never do – then you already know you want my wife Cheryl and not me. Hey, I’m just a dj! But she actually has brains. So make a note of her email: cldel@earthlink.net. She’s much nicer than me. Actually would invite Bob Pittman to a church social. Ah, opposites attract.
  • My next conference has its own page – easy to scan. A lineup of topics that speak to the importance of why this is our 8th year of doing it. And yes, there is an almost 50% discount for registering early but why would you want to not pay full price later, right?  Updated Conference Page.
  • Send a newstip in confidence with my Witness Protection Program. Hey, if you win the monthly tipster award it’s more than Westwood One is paying for voice tracks so don’t knock it. Newstip Page here.
  • If I don’t do work for you privately, then you might be interested in what I do to help others. You can guess that I do media work regarding generational audiences but you may not know I also advise people on success after radio for those who actually want to give up stress and low pay. Consulting here.
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  • Want to search for the day I predicted Lew Dickey and his crew would be out or that CBS Radio was for sale – and that Lew wanted it. Search over 3,400 stories here. If you’re looking for stories where I was wrong, they were deleted like Hillary Clinton’s emails. No, they are there, too but I’m not giving clues. JerryLeaks.
  • How about an Ethics Statement. Yes, this one has run since we started and it lets you know where we stand on writing, reveals potential conflicts of interest (like all that Apple stock I own) but more importantly has pictures of my beautiful bride. And you can skip the jokes about, how did you get her to marry YOU! Ethics Statement & About Jerry here.
  • My avocation is motivational psychology.  Our free DayStarters daily email has a large following of people who have it delivered to their email every morning. If you’ve never seen it, take a look. You can have it sent to you if you want to take it for a test drive.  Take a peek at DayStarters.
  • And if you like them, I wrote a book called “Out of Bad Comes Good, The Advantages of Disadvantages”. If you’re cheap, you can read a few sample chapters free. And if you’re cheap and want the book, it’s less than $10 on Amazon through our link. Jerry’s Book is right here.

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I work for you and only you and I love it.

If you ever need me, contact me privately here.

Coming soon I will have another shocking announcement for you – something I think you’re going to like (I love writing teasers, always loved writing liners as a PD).

In the meantime, let’s return to regular programming already in progress.

Armageddon Arrives – Dollar a Holler On Annual Contracts

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • The two major radio groups that are sinking to new lows.
  • Go inside their pitch:  “a dollar a holler” but for an entire year!
  • Three ways other radio owners are shooting themselves in the foot – yes, don’t imitate them.
  • Listener revolt:  Not only is their price rock bottom but the ad deal stinks up any radio format. 
  • Exposed:  two markets where the unthinkable happened in detail.

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Millennials Hate Radio

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  • What makes smart radio people continually bury their heads in the sand over the growing unpopularity of radio.
  • The same research that argues Millennials love radio says they also love newspapers – huh?
  • The real reasons Millennials hate radio.
  • What it would take to win them back – 6 things no radio station will ever do but they should.  
  • Why NextRadio is doomed and not because of Apple.

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iHeart Just Did Something Very Right

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  • A morning strategy so brilliant they didn’t even know how good it turned out to be.
  • Finally, a radio group that figured out how to get mornings right on less money.
  • This one move can produce a 1 share PPM increase in mornings in less than a year.
  • How much of a station’s total revenue should come from their morning show.
  • Who to fire if a morning show isn’t meeting this quota.

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The Two Most Endangered Radio Groups

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  • No, not iHeart & Cumulus, we already know about them.  Two more.
  • The two radio groups where employees shouldn’t be counting on continued employment. 
  • Revealed:  a memo from one of these two endangered radio groups that all but predicts their future moves.
  • Even Wall Street is mad at them – and that’s saying something for those slackers who throw good money after bad.
  • Why you should be looking for work at both of these companies because they’re going to trim their sails again.
  • One of these companies is eliminating air-talent. 

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iHeart Programming to a Bankruptcy Judge

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  • The changes in the way iHeart operates that indicate they are thinking ahead to post-bankruptcy.
  • What it means to current employees for the next 6 to 12 months.
  • The actual moves that iHeart is now making to impress a bankruptcy judge.
  • The big changes ahead for how iHeart sells advertising.
  • And newfound money that they don’t have to spend on programming.  Yes, believe it or not, programming.
  • While firing some of their own talent.
  • The real meaning of the many reorganizations iHeart has been conducting.
  • How far away is “B” day.

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Alpha Pivots Away From Live & Local

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  • The 7-page corporate memo that is making employees lose faith in Larry Wilson’s pledge.
  • How local programmers are being talked down to like morons.
  • 22 areas of management where Alpha no longer wants local people to think for themselves – the entire, incredible list.
  • The latest decisions that will make Alpha more like iHeart & Cumulus.
  • Managers are quitting – why.
  • How far will Alpha go to save a buck at the expense of not being live and local?

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Beasley’s Plans For Greater Media

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  1. Does Peter Smyth stay or go when the sale goes through?
  2. Their plans for Philly sports/talker WPEN “The Fanatic”.
  3. And what about The Bounce r&b throwback format that Greater Media just installed in Detroit that is already #1 in the market – the next place this format is likely to show up.
  4. Greater Media fired a lot of people ahead of the sale announcement to Beasley – was that it?
  5. The most essential Greater Media employee other than Smyth that must be retained or the whole thing turns to crap.

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iHeart Steals 45% of Cumulus Cluster

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  1. Another top salesperson poached from a competitor but this time half the billing walks with her.
  2. What whopping deal iHeart offered her to leave after 15 years.
  3. Stuff a salesperson doesn’t get anywhere.  Seriously, have you ever heard of this deal for salespeople?
  4. Cumulus – how publicly acting like a sore loser is not going over well with advertisers.
  5. How iHeart is coming after competitor’s top billers.

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CBS Radio’s Deep Morning Cutbacks

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  1. Hey this isn’t funny – how those CBS bean counters are now running roughshod over the radio division.
  2. What CBS is doing to their popular morning shows.
  3. And what they’re planning to do.
  4. Some big names are in big trouble.
  5. Examples of how the math is providing huge savings to CBS while risking ratings.
  6. How far will they go to undo Dan Mason’s previously excellent radio group. 

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YouTube Is The Next Radio

A survey of young people under 16 shows that the number one brand in their lives is YouTube.

YouTube beat out Hershey, Oreos and a bunch of other edibles but nothing is dearer to their hearts than YouTube.

If you have a young child, you already know this.

What you may not know is that YouTube – not radio, not traditional TV – is far and away the future of communication with this age group.

If you’re a subscriber to InsideMusicMedia.com, thank you for joining our group.  Click to unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. How YouTube stands to impact radio even as the industry has yet to figure out 18-34 year old Millennials.
  2. The surprising – and maybe shocking ways – the next generation is using YouTube.
  3. How teenagers are monetizing content by recording on an iPhone and selling product placement to radio advertisers.
  4. More revenue than most radio stations make from all their present digital initiatives put together.
  5. How long it takes a YouTuber to decide on whether to watch a particular video (take a guess).
  6. Advantages and one big disadvantage you will want to get ahead of.

The answers begin here.

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Alpha’s Money Problems

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  1. Hey, what happened to live and local?
  2. How Alpha is acting like iHeart.
  3. Examples of cost cutting that would make Bob Pittman wet his pants in glee.
  4. The thing Alpha air talent is worried about most.
  5. Is this the end of Alpha?

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They’re Baack: CBS Radio Layoffs

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  1. If I know about the next CBS Radio layoffs, then HR is working on it to hit around this date.
  2. Clues to who is at risk for being laid off.
  3. Whose jobs are safe.
  4. Why would such a good radio group cut more good people away.
  5. The next layoffs after this one – yes, they’re working on it.

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iHeart Attack: Poaching Competitor’s High Profile Sellers

INSIDE iHEART’S DIRTY POACHING TRICKS …

  1. You’ve never seen compensation packages like these --- no, correction, iHeart’s existing salespeople have never seen compensation packages like these.
  2. How big revenue producers are promised the world.
  3. The catch.
  4. iHeart’s real motivation for hitting below the belt.
  5. The terms of one of their actual job offers.
  6. Shocker: what happens if you turn iHeart down.

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