iHeart Out of Money

But what is the ruse that is keeping them out of bankruptcy? How iHeart’s real financial situation is on life support …

Today I am going to warn of the consequences ahead for Bob Pittman’s apparent inability to make a profit.

iHeart is now robbing Peter to pay Paul.

This is a well-orchestrated attempt to bury huge losses and vanishing cash while remaining in business.

You’ll read a few thoughts on…

  • How close they came to be plum out of cash after the current quarter.
  • The amazing steps Pittman is about to take to drastically cut expenses in a way that is even more draconian than he has done before.
  • The date for all this to happen – cuts, layoffs and efficiencies. Yes, this is another heads up warning.
  • How incompetent Pittman has been since he has been running the iHeart show – if you look at the financials, and we have, it is laughable except that people are getting hurt.
  • The markets that are most likely to be devastated – and devastated is the word I’m using because in these situations Pittman needs to get as close to zero employees and zero expenses as possible. Here’s a three-month range where the bomb drops.

The answers start here.

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Please save the date -- April 6, 2016 for my next Media Solutions Conference in Philadelphia.

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iHeart Opens Fire on Competitors Top Stations

The urban LA ratings are in and iHeart dethrones Power 106. How to take successful stations out of harm’s way …

Ways to lock down a few vulnerable areas before iHeart launches frontal attacks on other markets.

iHeart beat Emmis’ Power 106 in LA in the March Nielsen’s by four-tenths of a point.

Are they on a roll or is there more damage ahead for Power after their longtime morning man debuted on KRRL?

Fortunately for Emmis, the iHeart non-commercial launch has to end and all those irritating commercials will be back.

Let’s focus on how to bulletproof a successful station that could be vulnerable to iHeart’s dirty tricks team or worse yet an imitator.

You’ll discover …

  • How to handle a blitz of no commercials for 30 to 60 days.
  • Whether it is more effective for an attacker to go commercial-free or steal a competitor’s morning show as iHeart did in LA.
  • This one thing can put a stop/loss on major ratings attrition from ruthless competitors.
  • How long can this new breed of attackers hurt a successful competitor before parity returns.
  • The best way to identify sitting duck targets that iHeart may go after now that they’ve upended their main urban competitor in LA (and this will not be limited to the urban format now).

The answers start here.

Report newstips or suggest a story here.

Talk to Jerry privately here.

We’ll discuss the future of music radio at my next year’s Media Solution Conference -- April 6, 2016.   Try to reserve the date.

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About Inside Music Media: Read by more people than any other media publication of its kind. Contains no advertising. Is insightful, deadly honest, entertaining and informative. Accepts no corporate money. And is beholden only to subscribers.

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Next After Pandora, Spotify & Music Radio

The music business is half of what it used to be in 2000 – about $7 billion.

That’s it.

Pandora’s growth has matured and now the company is trying to monetize it with targeted advertising.

But Pandora isn’t for everyone.

For everyone else there is Spotify, the jukebox service that has over 60 million active users but only 15 million willing to pay for it.

Which makes you wonder what Jay-Z is smoking in his effort to launch an artist-centric Tidal, destined to fail because there is no freemium option.

Same with Apple.

They do a lot of things right, but music is not one of them.

iTunes sales are declining. Apple Radio never worked and now through the eye of Jimmy Iovine we will soon see a new paid music service.

And there’s always YouTube, the Top 40 radio of the younger Millennial set that also doesn’t make money for anyone.

Music radio?

Now why would anyone need a radio station to play the same limited playlist over and over again when these songs are available everywhere else more conveniently and without 16 minutes of irritating commercials every hour?

But you may be surprised – no, shocked – to hear what the replacement for traditional music distribution is likely to be.

Those of us glued to generational changes are picking up the trend right now and I’m going to share it with you.

Read on here.

Report newstips or suggest a story here.

Talk to Jerry privately here.

We’ll discuss the future of music radio at my next year’s Media Solution Conference -- April 6, 2016.   Try to reserve the date.

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About Inside Music Media: Read by more people than any other media publication of its kind. Contains no advertising. Is insightful, deadly honest, entertaining and informative. Accepts no corporate money. And is beholden only to subscribers.

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TV Forces Take Over CBS Radio

CBS is so not going to be a radio company.

You don’t have to believe me about the possible and eventual Cumulus purchase to see that the die is cast.

Dan Mason formally resigned as president of CBS Radio yesterday as anticipated after eight very successful years.

But CBS CEO Les Moonves threw everybody a curveball on his successor.

Andre Fernandez, formerly President and COO of Journal Broadcasting that merged with Scripps recently. Previously he was a financial guy at GE.

Get it – financial guy, not primarily a radio guy.

To be sure, Fernandez is a good man.

He has excellent credentials especially his financial abilities that will be needed as CBS morphs into a TV company. CBS has had their eyes on Fernandez for the last few years so while the general public didn’t know who would succeed Mason, it appears Moonves did.

All bets are now officially off.

Things will be changing rapidly now at CBS Radio.

If you’re already a subscriber, thank you for joining our group. Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story go for it, here is what you will get.

  1. Why a TV guy. Why now. How long CBS tracked him for this job.
  2. What about CBS radio programming that Mason safeguarded for the past eight years.
  3. What about Scott Herman, the heir apparent if a radio person is what they were looking for.
  4. Herman’s current and future status with CBS Radio in light of Mason’s departure.
  5. Finally – is this out of the company, non-exclusive radio hire an indication of the sale of CBS Radio.

The answers begin here.

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Next Year’s Philly Conference Date -- April 6, 2016.

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Cumulus Ready To Clean House

Something major will trigger a housecleaning within 60 days or less …

  • Lew Dickey gave this hint of what he is about to do next according to Dickey watchers.
  • What is a Cumulus “designer hire”?
  • The Cumulus dirty secret that could foul up future layoffs.
  • Don’t like “Big Brother” watching or hours of forced computer time on time management programs like Engage? This tighter scrutiny is coming.
  • The unthinkable employee some people think Lew is getting ready to throw under the bus if necessary to deflect blame that should go to him.
  • For the first time, the scenario under which Lew Dickey could lose his job according to Wall Street money people.

If you would like to read this story, view your choices here

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Please mark your calendar: The date of my next media seminar is April 6, 2016.

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About Inside Music Media: Read by more people than any other media newsletter of its kind. Contains no advertising. Is insightful, deadly honest, entertaining and informative. Accepts no corporate money. And is beholden only to subscribers.

Read More  FREE SAMPLES