7 Things You Never Knew About Nielsen Ratings

Nielsen conducts your market’s ratings.

Nielsen advises on how to beat their own methodology – or at least get the most listeners you can.

For that, they charge a lot of money.

Here are 7 things you never knew about Nielsen ratings – and none of them costs a dime.

There is a better way to win audience without pandering to PPM.

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  1. The stat that you can get on your own with a reputable research company that has strong street market value for local sales.
  2. But if you must subscribe to Nielsen, a better way to get credit for the most quarter hours without running unlistenable commercial breaks.
  3. The strategic mistake that PPM subscribers are making that is killing their audience – in other words, win the ratings, lose the audience.
  4. The maximum humanly possible number of commercial units an hour with PPM that is safe to keep audiences from wandering to other stations or content sources.
  5. Shocking evidence about music sweeps that go into the next quarter hour to artificially inflate time spent listening (TSL).

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Solutions To Radio’s Most Urgent Problems

Honest yes or no answers with solutions for the 5 most critical issues killing radio right now.

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  1. Do 2-minute commercial breaks instead of two long stop sets per hour attract more listeners?
  2. Does running two long commercial breaks – one each half-hour – really help increase ratings?
  3. How is it possible to play more new music when every hit music station’s ratings depends on high repetition of the most popular tunes?
  4. Will programmatic selling become the industry standard or just an additional way to sell radio spots?
  5. Is it better to NOT do digital broadcasting the way Jerry Lee has done at MoreFM in Philadelphia or should you invest more in digital streaming?

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iHeart Screwing Family of Employee With Terminal Cancer

Clear Channel changed the wrong name.

There was nothing wrong with Clear Channel.

It’s The Evil Empire that needed changing but sad to report iHeart still has no heart and they’re apparently still up to their old tricks.

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  1. Punishing a top major market employee because they have an issue with her husband, an ex-employee.
  2. How iHeart just hired an employee who lost a $16.57 million lawsuit in his previous job for the death of a listener while serially attacking a terminal prostate cancer victim, ex-employee and husband of a current employee.
  3. Phones bugged, computers hacked – the usual dirty tricks.
  4. Death threats allegedly starting about the time this ex-employee outed iHeart.
  5. Alleged blackballing – the worst fear of any ex-employee at the mercy of The Evil Empire.

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Comcast and Blackout Rules

Most people don’t realize that the blackout rules Congress is threatening to lift don’t mean anything.

Cable companies have their own rules and they are worse then you may know.

Traditional media is getting it all wrong.

What a great time to take advantage of them.

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  1. Comcast blackout rules so draconian, you ain’t seen nothin’ yet.
  2. CNN killing itself off – the backstory that is ugly.
  3. Sports rights will become a thing of the past very soon because something major has changed.
  4. ESPN is over.
  5. Ten words – the most valuable advice ever – to beat TV, radio and cable at their own game. Post these words on your wall.

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iHeart Fibbing About Revenue Projections

Pittman and Bressler better hope no one does a document dump on their financials.

Publicly, they are saying iHeart is making money hand over first.

And a mysterious $800 million stash Bressler recently bragged about.

No one calls them out.

But sources close to iHeartMedia corporate say it’s all lies.

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  1. Just like on The Price Is Right, guess how much iHeart’s most important LA cluster will be off year to year – without going over the actual retail price!
  2. Big lie number two – about their other stations.
  3. As incredible as it may seem, co-CEO Richard Bressler’s stroke of genius to solve the revenue problem.
  4. Take a quick guess – how much is iHeart dropping its rates in LA (CBS is at 50% off).
  5. How iHeart plans to avoid paying sales related severance.

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My confidential Witness Protection Program is recognized as the safest way to report news or share emails and memos in confidence here. There is a $100 monthly award available for best tip.

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