Nielsen PPM Lost 90% of Hannity’s Listeners

INSIDE …

  • Details behind how one $15,000 Voltair unit just about doubled the listening that Nielsen reported for Hannity’s show.
  • The way around spending the $15,000 for Voltair for stations that don’t want to pay a third party to get their encoded signal to be boosted.
  • Why big group radio owners are not that concerned about the huge disparity in listening on PPM vs. PPM on Voltair steroids.
  • How PPM’s inability to pick up encoded signals equally from all formats impacts all the money it is spending to recruit more minority panel members.
  • The Doomsday audience measurement scenario involving Pandora and Spotify. If this doesn’t wake everyone up, nothing will.

Read the full article now.

Free samples of our work here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Read More  FREE SAMPLES

Arbitron Knew of PPM Encoding Flaws

INSIDE …

  • Exposed – this unbelievable evidence from a respected expert in audience measurement that Arbitron went ahead with PPM even though they knew it would hurt audience estimates. This will make you mad.
  • What Nielsen has up its sleeve with their Canadian counterpart (that licenses its PPM technology) banning encoded signal enhancer Voltair.
  • How Nielsen will handle the fact that loud music stations get their encoded signals recorded more than soft music, news or talk stations.
  • Hundreds of stations have invested $15,000 in a Voltair unit that improves the strength of their encoded signal – what is likely to happen to them.
  • The legal ramifications of Arbitron/Nielsen concealing evidence that PPM was flawed and should not have been brought to market.
  • For the first time – the actual degradation of each rating point using PPM compared to diaries that may just send advertisers running to streaming music services.

Read the full article now.

Free samples of our work here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Read More  FREE SAMPLES

Credit Lenders Demand New Radio Cutbacks

INSIDE …

  • How the shift in influence from money investors to credit providers is starting to change the way radio is being run.
  • The things credit guys (and gals) are paying attention to in radio. Cutbacks, but where?
  • Why even a gargantuan sum of $20.5 billion in iHeart debt doesn’t scare a lender as much as this one scenario does.
  • The kind of startling moves station employees can expect next.
  • The new normal – what credit lenders will gladly settle for in lieu of healthy revenue numbers.

Read the full article now.

Free samples of our work here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Read More  FREE SAMPLES

Prepare For 10-20% Across the Board CBS Layoffs

INSIDE …

  • We now know the months when the big layoffs are coming – consider this a “heads up”.
  • One of these groups will be hit the hardest – sales, programming or market managers. What CBS corporate decided.
  • Unbelievable examples of some of the positions CBS is considering non-essential.
  • Large markets or small? Who goes first.
  • How CBS intends to use “Hamburger Helper” to make the firings go further.
  • The prospects for subsequent layoffs in the works or is this a one and done.

Read the full article now.

Free samples of our work here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Read More  FREE SAMPLES

Which CBS Markets Will Take the Biggest Hit

INSIDE …

  • The markets most likely to be traded or sold.
  • The “safe’ markets, but keep in mind some of the so-called “safe markets” are also for sale. Here are a few notable ones.
  • Exceptions: some markets have stations that CBS Radio will trade or sell right now if the right offer comes along – markets ripe to be picked.
  • Why the employee cutbacks have to be so massive – we now know that answer.
  • Are markets where CBS also owns local TV stations still considered safe.  It’s complicated.
  • What about Hubbard buying some of the CBS all-news stations.

Read the full article now.

Free samples of our work here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Read More  FREE SAMPLES