Country Radio Fail

A third major radio format is starting to crumble.

Talk is near dead.

CBS is neglecting all-news to death.

And now here is documented evidence that the most popular music format is now in jeopardy.

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  1. Market-by-market, eye-popping downward trends that show country ratings declining.
  2. Revenue is slipping – thought to be faster than the average radio format.
  3. Let’s cut to the chase – here’s what is killing country (with documented evidence).
  4. One fatal move that could have been prevented that started this downward spiral (independents, listen up and fix this).
  5. The sad case where a syndicated country morning show has a very popular host and a show that listeners love to hate.

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iHeartMedia Layoffs Just Weeks Away

Layoffs weeks away.

Each and every year in recent memory, the evil empire formerly known as Clear Channel has wasted employees right around holiday time.

Sometimes over 500 layoffs at a clip.

This year will be the same – and very different.

Here’s what to expect in the next two weeks.

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  1. Who gets targeted this year. This is your heads up.
  2. Which positions are relatively safe (I said “relatively”). And for how long. These folks can enjoy the holidays worry-free.
  3. Pittman & Bressler’s master plan for reducing employees revealing what they feel is essential – and what is not.
  4. How this year’s holiday firings will be carried off – different from previous years.
  5. Changes in how iHeart will handle severance.      
  6. The grace period before budget approval and the start of holiday firings.

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The Truth About iHeart’s 3rd Quarter Meltdown

When is a loss actually a profit?

When Bob Pittman sells snake oil as part of Brother Love’s Traveling Salvation Show.

This happens quarter after quarter.

Enough already.

How does iHeart get away with it?

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  1. Why isn’t Pittman behind bars? Here is how he legally makes iHeartMedia profitable even when its debt is $20 billion – up $400 million to date this year and his local revenue numbers are questionable.
  2. How bad is it? The average station’s third quarter revenue was “up” by this amount. On the “bright” side, no bonuses.
  3. By comparison guess how much Pandora is up with no accounting tricks.
  4. Cash reserves are still safe, right?
  5. How Pittman made a 10% decline in billing at its all-important LA cluster disappear into thin air to the amazement of the LA cluster that dropped the ball.

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Shitstorm Coming At Cumulus

Big time changes ahead.

In fact, as you’ll see, some are already in the midst of happening.

As sources familiar with the situation say they center around Lew and John Dickey.

Jan Jeffries.

Mike McVay.

Investors want less Dickey and more money.

It’s the perfect storm for a whopping shakeup ahead that will rock Cumulus to the root.

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  1. New controls over “Other” Brother John Dickey.
  2. Secret shakeup – it is unthinkable that this one Cumulus big wig will now have to report to the new radio president that the board is forcing Lew Dickey to hire after a national executive search.
  3. John Dickey now has to get board approval to do this – previously he had carte blanche.
  4. Jan Jeffries – finally, what’s going on with this albatross who is married to a Dickey.
  5. If Cumulus employees have made it this far, will their jobs be safer under the board mandated changes now being put into effect?

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New Record – 31 Minutes of Commercials An Hour

In a very major market.

We’re not talking about some shitty little Townsquare station in Nowhere.

More commercials than music.

Why would anyone go this far?

One competitor has lambasted them on-air and in social media.

Did they do the right thing?

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  1. All the dirty details on what mega station broke the record for commercials per hour and how they are handling it.
  2. The competitor that is trying to take advantage of it – their thinking.
  3. Actual listener response to calling out the station running 31 spots an hour that will knock your socks off.
  4. What you should do about competitors that push the limits for too many commercials.
  5. Point blank: should you nail your overly commercial competitor to the cross and if so – the safest way to proceed.

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