Relaunch Your Radio Station the Apple Way

Why does Apple get all that publicity (for free) when they do their semi-annual product launches and radio gets forgotten all year?

Change it.

Take a page from the Apple playbook.

Relaunch your station like this and get everyone to notice.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. The way to get local advertisers so excited that they will pay a premium to run ads on your station (but not in 8 minute stop sets).
  2. Do a content unveiling like Tim Cook does and Steve Jobs did but don’t make this one fatal mistake.
  3. The secret to refreshing your content product and get noticed for it.
  4. The big mistake stations are making by cutting their spotloads – that’s right, getting dinged for running FEWER commercials. Here’s the Apple way to pull it off.
  5. The one thing on a radio station that must be eliminated right now or you will never have a chance to attract 95 million Millennials – some already in the money demo.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,798 previous stories, here. Search Stories.

There is a $100 award for the best new tip of the month in my confidential Witness Protection Program. Report news or share emails and memos in confidence here.

Share this story using the tools below.

Read More  FREE SAMPLES

Who Is Going To Buy the CBS/Cumulus Spinoffs?

Someone please shut Les Moonves’ mouth.

TMI! Too much information.

Once again Moonves went public with the notion of selling 1/3 of all CBS Radio stations leaving him with 80 in major markets.

That’s if you believe Moonves.

Or Lew Dickey who has said Cumulus has no plans to make a major acquisition.

For years I’ve been the lone voice saying CBS Radio is for sale and now I’m here to tell you that Les Moonves is playing with us – he’s NOT going to sell 1/3 of the CBS Radio Group.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. The shocking news that Moonves will NOT sell 1/3 of CBS’ 126 stations in 27 markets – he’s got bigger plans that will send a jolt throughout the entire media business.
  2. What is so important to make Moonves willing to unnerve CBS Radio employees by saying publicly he’s going to sell 1/3 of the company.
  3. Yes, yes yes – Cumulus will be the buyer no matter what Cumulus may have said publicly.
  4. Question is – how can Cumulus buy CBS stations when they are already at their legal ownership limit in many if not most of the markets.
  5. The forearm shiver Dickey is about to use to pull off the acquisition.
  6. When will all this come down – all bullshit aside.
  7. Where Dickey is likely to look to safely hide stations he is forced to sell to meet ownership limits – the real story here.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,797 previous stories, here. Search Stories.

$100 a month awarded for the best news tip. My confidential Witness Protection Program is the safest way to report news or share emails and memos in confidence here.

Talk to Jerry privately here.

Wonder what these stories look like unlocked? Read 6 new FREE samples of Inside Music Media here.

Share this story below.

Read More  FREE SAMPLES

How I Made A Half Million Dollars Taking My Own Media Advice

And you can, too.

Here’s how I took my $60,000 USC professors pension and turned it into a half million dollars.

Step by step.

Following my own advice that I espouse here every day.

Turns out cooperating with seismic generational changes is not only good for our radio stations, it is good for our income.

If you’ve been thinking about subscribing and would like to access this story, let me give you a preview of what you will get.

  1. The 4 media or technology companies that have it right – and we should do more than just invest in them, we should copy them.
  2. How embracing generational media changes can be profitable for stations as well as individuals who bet on it.
  3. Why you shouldn’t buy Twitter or Facebook or for that matter build your radio stations around these components.
  4. The absolute hottest most massive audience craving that you need to satisfy now not later. I name it and you can buy it or better yet build your future around it.
  5. How to buy an insurance policy on 24/7 radio and operate a separate digital business emphasizing short form video.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,796 previous stories, here. Search Stories.

There is a $100 award for the best new tip of the month in my confidential Witness Protection Program. Report news or share emails and memos in confidence here.

Talk to Jerry privately here.

Sample 6 new Inside Music Media stories FREE here.

Feel free to share this story using the tools below.

Read More  FREE SAMPLES

Bob Pittman’s “New” iBRAINFARTMedia

New name.

Same old bullshit.

iHeartMedia (or as I like to call it Bob Pittman’s iBRAINFARTMedia) cleanses Pittman of having to embrace a company that brings in the majority of its revenue from – well, freakin’ radio.

But the name change is nothing but a diversion.

Remember what else I predicted Pittman would do?

He just set the table for it.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Why is Bob Pittman changing the name of this failed company at this moment in time.
  2. How local radio will now operate under iHeartMedia.
  3. The “gift” Pittman and Richard Bressler are about to give to Clear Channel employees.
  4. Their secret plan to cut some of the $20 billion in corporate debt that they don’t want employees to know about right now for obvious reasons.
  5. The shocking selloff that is coming.
  6. The seismic management shakeup that follows this name change.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,795 previous stories, here. Search Stories.

There is a $100 award for the best new tip of the month in my confidential Witness Protection Program. Report news or share emails and memos in confidence here.

If you’ve been reading these teasers, you know it is time join thousands of media people who have already unlocked their own subscription to Inside Music Media. But first, let me unlock 6 new sample stories and then you decide — here.

Feel free to share this story using the tools below.

Read More  FREE SAMPLES

12 Can’t Miss Radio Predictions

Rock solid predictions about:

AM radio

Premiere

A Clear Channel mega shakeup

The CBS radio sale

Erica Farber

HD radio

Automated selling

The rise of smaller carpetbagger owners

Scary digital news about radio

If you’ve been a subscriber for a while you know when I make predictions, they are usually brutally honest and dead accurate. You see, I never get invited to the same parties as Eric Rhoads.

If you’ve been thinking about subscribing and would like to access this story, let me share some highlights.

  1. One last move to save AM stations – then if it fails, Armageddon. What the FCC should have done to save them.
  2. Watch out – How Clear Channel is getting ready to once again kick their competitors in the balls.
  3. When the CBS sale of radio stations will finally come down.
  4. Why you shouldn’t believe all those negative things about the future of HD radio – believe these negative things instead.
  5. A seismic mega shakeup by the owners of Clear Channel that will forever change the way the company operates.
  6. Besides more bullshit, what Townsquare will spin in the year ahead.
  7. The honest to God truth about automated radio sales as a possible replacement for relationship selling.
  8. A big Clear Channel asset sale that is looming to pay some of their $20 billion in debt.
  9. A total of 12 predictions I’m putting my name on including three wannabe radio carpetbaggers that are growing groups only to flip their companies for profit and leave their employees screwed. Of course, I will name them.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,794 previous stories, here. Search Stories.

There is a $100 award for the best new tip of the month in my confidential Witness Protection Program. Report news or share emails and memos in confidence here.

Ever wonder what these stories look like unlocked? Here are 6 NEW free samples of Inside Music Media here.

Feel free to share this story using the tools below.

Read More  FREE SAMPLES