Millennial Media Myths

INSIDE . . .

  1. Do Millennials like contests and is radio right not to do them?
  2. Millennial myths about streaming music services.
  3. How the connected car radio will work for Millennials – this may be a surprise to radio stations.
  4. Myths about SiriusXM.
  5. About Millennials and podcasting.
  6. Millennials and radio commercials --- in a world where they are bombarded with digital ads, is it such a deal breaker any longer?

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Binge Worthy Radio

INSIDE . . .

  1. Startling new Netflix research that finally reveals how subscribers binge watch their shows.
  2. How long does it take to complete a Netflix series season.
  3. What types of shows get watched even faster.
  4. How much time a day on average do Netflix subscribers spend binge watching popular series?
  5. Do they watch future seasons faster or slower than previous seasons?
  6. How radio can rethink programming and develop binge content.
  7. Then run it on-air and available to subscribers online – an audio version of Netflix.
  8. Some idea starters.

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Radio Advertising Scandal Revealed

INSIDE . . .

  1. How the iHeart scheme to offer kickbacks for media buys keeps money away from smaller groups.
  2. Details of how major advertisers are unwittingly getting screwed while radio and agencies profit.
  3. What the ad agencies get in return for directing major buys to these four radio groups to the exclusion of all the others.
  4. The big 4 groups that manage to get up to 40% of each buy.
  5. How smaller groups competing in markets with these four companies can’t even make a proposal to be included.
  6. Six radio groups taking it on the chin the most.

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Where Things Stand On Programmatic Buying

INSIDE . . .

  1. How programmatic buying is going to make agencies richer and radio stations look like fools.
  2. When the first big programmatic buying system will go into operation – and where.
  3. Which radio group is willing to lose local revenue in order to transition to selling without humans.
  4. Why to beware of Katz rep firm’s Expressway programmatic buying platform – good for them, bad for stations that will have little choice.  Details.
  5. Radio without sellers – the prognosis.
  6. Does iHeart really in its iHeart of hearts want to eventually fire all their salespeople – really?

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Housecleaning at Cumulus

INSIDE . . .

  1. How Mary Berner is about to make Cumulus her company.
  2. What’s changed that has suddenly empowered Mary?
  3. The Cumulus market manager of tomorrow.
  4. Which market managers will soon be in jeopardy.
  5. What is Mary’s ultimate plan for Cumulus.

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The Real Reason iHeart Hired Dan Mason

INSIDE . . .

  1. Was Mason hired to fix iHeart programming?
  2. Handle NAB stuff and relations with vendors and other radio groups?
  3. Why now – at this exact moment when Mason’s one-year CBS non-compete is up?
  4. The big plans that iHeart has for Mason that could shock the radio industry – and believe it or not – even Mason!
  5. Why Mason is being hired the same way another big name iHeart employee was hired – study that and you have the answer.

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Cable’s Net Neutrality Loss

INSIDE . . .

  1. How the ruling saves Internet content providers from the fate that killed the radio industry.
  2. How companies like iHeart, Cumulus, Entercom and now CBS Radio could not have been ruined if they were protected by their own version of “net neutrality”.
  3. Who is singlehandedly responsible for the Telecommunications Act of 1996 which caused the lost of tens of thousands of radio jobs alone.  Here’s your villain. 
  4. The real reason why cable companies and telecoms want net neutrality struck down and how they will continue to fight it.
  5. Why privacy issues that affect everyone is at stake if they get a reversal of this week’s court ruling.

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