Between voice tracking, overuse of sweepers and numb-brained djs, you’re wondering why 95 million Millennials are voting no on radio?
Okay, the 8-minute stop sets each hour, too.
And you thought radio’s demise had something to do with the Internet, social media or smartphones.
Make you a bet right now.
If you go to the Twitter account of any (or all) of your on-air people, I’m saying their 140 character tweets are more creative, more exciting and more relevant then anything they’re saying on the air.
Here’s a different and better way to create on-air conversations with younger audiences.
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- Examples of what kinds of “tweet” topics would be most effective on the air.
- Which things to avoid – these three are asking for trouble so I’d avoid them.
- The basics of djs talking like they tweet – how long, where to find the best topics, should it be confined to the music they’re playing.
- What’s the main difference between today’s dj chatter and the concept of talking like you tweet.
- Add one new thing before you hire a new jock and chances are audiences will relate to your new hire better than ever.
The answers begin here.
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