The Future of Cumulus

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            The Beasley Employee Handbook

            CBS Radio Staffing

            iHeart’s Micromanaging

            David Field's Plans for Entercom CBS

            Cumulus Merger

            The CBS/Entercom Layoffs

Your new subscription includes access to every article for the past year and 3,584 in our archive like these (scroll through/latest first). Everything.

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Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

The one radio conference for independent operators is my upcoming Radio Conference -- less than 6 weeks away.

NewsTip Hotline.

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New Revenue Sources for Independent Stations

Independent stations will soon be faced with programmatic buying either from competitors or their rep firm, if that rep is iHeart-owned Katz, or both.

Programmatic buying is the dream of debt-ridden consolidators because they can eliminate sales commissions and lower costs.

But independent operators know that long-term ad contracts at accretive prices are based on long-term relationships.

It’s the smaller, independent, regional or local operator who is always looking for new ways to enhance relationship selling not eliminate it.

My Media Solutions Conference focusing on radio is for independent broadcasters who find themselves competing with even more consolidation.

Let’s face it we not only have iHeart and Cumulus but now a merged Entercom and CBS with someone likely to merge with Cumulus. 

The big are getting bigger but not better for the way independent stations operate.

While consolidators and reps like Katz are busy trying to change what works for their financial situation, I thought you would want to learn a program that works now only at independent stations that propel them to greater revenue growth.

Ways to make your advertisers buy more and deeper.

To set yourself up as the first stop in your market for all ad buys by testing their copy and helping produce their ads using knowledge we have gleaned about how audiences respond best to commercials.

Virtually eliminate advertiser churn.

A presentation so good, so thorough and with so many resources on which to follow up that you will have another weapon against the negative selling of consolidated competitors.

This conference is for the independent operator and your key people.

The following things are currently trending in radio and here’s how independent broadcasters can take advantage of them.

14 Key Strategies for Independent Radio Stations

  1. Reducing High Advertiser Churn – The proven sales program MoreFM, Philadelphia uses to keep advertisers renewing at high rates and premium prices.
  2. Combatting Competitors Who Cut Rates – Strategies to deal with too many bonus spots, perks to agencies, digital content add-ons and additional costly promotions.  Defense against remnant agencies stealing local and regional business for pennies on the dollar.
  3. Attracting Millennial Listeners – Specifically what this 86 million strong 18-34 money demo wants from radio.  Bonus:  what Gen Xers and Baby Boomers want. 
  4. Rebuilding Eroding Radio Audiences – Changes in hiring air talent, how to talk to listeners differently, music rotations, handling commercials, updating radio to be cool again in the minds of listeners.
  5. The Morning Show of the Future – The prototype of the new “morning man”.  A more authentic way to do premium-priced commercials.  A must-have feature more addictive than traffic or weather.  The one thing every station leaves out of mornings that in-demo listeners really want. 
  6. Eliminating the 3 Biggest Listener Objections to Radio – How to fix too many commercials, outdated morning shows and ending repetition that turns listeners off. 
  7. Longer Listening – TSL down every year since 1990.  New solutions for spot placement.  Commercial-free music sweeps.  Music rotation.  Talk vs. music.  The one promotion that will stretch TSL.
  8. Dealing with Too Many Commercials – New thinking on how to schedule all those shorter spots stations are running.  The best placement.  Alternative placements in highly competitive situations.  Best place in the hour to schedule them (PPM and non-PPM strategies).
  9. How to Program to Shorter Attention Spans – The cure for the epidemic of listeners who won’t listen to a song all the way through --- even one that they love.  What’s the right mix of chatter?  Music sweeps.  Commercial placement. 
  10. Music Discovery -- How to add the new music young audiences now expect.  How that affects hit rotation.  The science behind mixes.
  11. Digital That Makes Money –- Short-form video revenue. Subscription income from P1s.  Product placement.  Prepare for the next big thing:  SnapChat. 
  12. Creating Fresh, New Formats – A new music format and an innovative spoken word format.  How to get ahead of this trend:  weekend talk shows for music stations.
  13. Great New Options for AM Radio – What’s next after conservative talk.  A Millennial AM station?  Seriously?
  14. Podcasting – As a revenue producer.  Or a station placeholder.  The #1 podcast in the iTunes Store is an on-air radio show.  Does podcasting erode on-air audiences?  Selling them for profit.

Conference Details

  • The conference starts at 8am with registration and complimentary breakfast.  
  • The program begins at 9 am and breaks at 12 noon for complimentary lunch.
  • All breaks are included in our day together.
  • The program ends at 4 pm.
  • The Radio Solutions Conference is not available by stream or video.
  • Additional faculty contributing to this one-day seminar:  MoreFM Chairman Jerry Lee, Millennial expert & author Morley Winograd and broadcaster turned podcaster Steven Goldstein.

How to Register

There is currently a $200 discount

Register

Some companies attend with key associates and special rates are available.

Inquire about group rates

Read More  FREE SAMPLES

The Beasley Employee Handbook

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with The Beasley Employee Handbook here.

Unlock these full articles …

            CBS Radio Staffing

            iHeart’s Micromanaging

            David Field's Plans for Entercom CBS

            Cumulus Merger

            The CBS/Entercom Layoffs

            Mike McVay & Cumulus

Your new subscription includes access to every article for the past year and 3,583 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

The one radio conference for independent operators is my upcoming Radio Conference -- less than 6 weeks away.

NewsTip Hotline.

Read More  FREE SAMPLES

14 Key Strategies for Independent Radio Stations

iHeart.

Cumulus.

Entercom/CBS.

If you’re one of these big consolidators, you’re likely not going to need a refresher each year to keep up on radio industry trends because corporate does all the thinking.

But if you’re an independent operator, smaller group, regional broadcaster or someone who has to compete with consolidators like these, here’s the good news.

Independent-minded thinkers are the future of radio.

And, they’re not going bankrupt any time soon, either.

Consolidators are implementing programmatic ad buying because it is cheaper and allows them to ultimately reduce the number of sellers they pay commission too.

But the premium rates will go to independents that know how to reduce advertiser churn by making their ads more effective and thus more important.

Consolidators are moving to jock in the box type music formats that involve little talent and no local feel opening up opportunities to competitors to clean their clocks.

My Media Solutions Conference focusing on radio is for independent broadcasters who find themselves competing with even more consolidation.

And you know soon Cumulus will likely have to find a merger partner to keep up with the other debt-ridden operators who must scale up to remain alive.

So this conference is for you and your key people.

The following things are currently trending in radio and here’s how independent broadcasters can take advantage of them.

14 Key Strategies for Independent Radio Stations

  1. Reducing High Advertiser Churn – The proven sales program MoreFM, Philadelphia uses to keep advertisers renewing at high rates and premium prices.
  2. Combatting Competitors Who Cut Rates – Strategies to deal with too many bonus spots, perks to agencies, digital content add-ons and additional costly promotions.  Defense against remnant agencies stealing local and regional business for pennies on the dollar.
  3. Attracting Millennial Listeners – Specifically what this 86 million strong 18-34 money demo wants from radio.  Bonus:  what Gen Xers and Baby Boomers want. 
  4. Rebuilding Eroding Radio Audiences – Changes in hiring air talent, how to talk to listeners differently, music rotations, handling commercials, updating radio to be cool again in the minds of listeners.
  5. The Morning Show of the Future – The prototype of the new “morning man”.  A more authentic way to do premium-priced commercials.  A must-have feature more addictive than traffic or weather.  The one thing every station leaves out of mornings that in-demo listeners really want. 
  6. Eliminating the 3 Biggest Listener Objections to Radio – How to fix too many commercials, outdated morning shows and ending repetition that turns listeners off. 
  7. Longer Listening – TSL down every year since 1990.  New solutions for spot placement.  Commercial-free music sweeps.  Music rotation.  Talk vs. music.  The one promotion that will stretch TSL.
  8. Dealing with Too Many Commercials – New thinking on how to schedule all those shorter spots stations are running.  The best placement.  Alternative placements in highly competitive situations.  Best place in the hour to schedule them (PPM and non-PPM strategies).
  9. How to Program to Shorter Attention Spans – The cure for the epidemic of listeners who won’t listen to a song all the way through --- even one that they love.  What’s the right mix of chatter?  Music sweeps.  Commercial placement. 
  10. Music Discovery -- How to add the new music young audiences now expect.  How that affects hit rotation.  The science behind mixes.
  11. Digital That Makes Money –- Short-form video revenue. Subscription income from P1s.  Product placement.  Prepare for the next big thing:  SnapChat. 
  12. Creating Fresh, New Formats – A new music format and an innovative spoken word format.  How to get ahead of this trend:  weekend talk shows for music stations.
  13. Great New Options for AM Radio – What’s next after conservative talk.  A Millennial AM station?  Seriously?
  14. Podcasting – As a revenue producer.  Or a station placeholder.  The #1 podcast in the iTunes Store is an on-air radio show.  Does podcasting erode on-air audiences?  Selling them for profit.

Conference Details

  • The conference starts at 8am with registration and complimentary breakfast.  
  • The program begins at 9 am and breaks at 12 noon for complimentary lunch.
  • All breaks are included in our day together.
  • The program ends at 4 pm.
  • The Radio Solutions Conference is not available by stream or video.
  • Additional faculty contributing to this one-day seminar:  MoreFM Chairman Jerry Lee, Millennial expert & author Morley Winograd and broadcaster turned podcaster Steven Goldstein.

How to Register

There is currently a $200 discount

Register

Some companies attend with key associates and special rates are available.

Inquire about group rates

Read More  FREE SAMPLES

CBS Radio Staffing

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with How Entercom Will Ruin CBS Radio here.

Unlock these full articles …

            iHeart’s Micromanaging

            David Field's Plans for Entercom CBS

            Cumulus Merger

            The CBS/Entercom Layoffs

            Mike McVay & Cumulus

            The Sale of iHeart’s First Asset

Your new subscription includes access to every article for the past year and 3,579 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. I work for you.

My 2017 Radio Conference is less than 6 weeks away.

Read More  FREE SAMPLES

Radio & Short Attention Spans

You may or may not be aware that the hottest thing currently in social media by far is SnapChat.

The company is using its popularity to time an IPO.

SnapChat is a mobile app that lets users receive and send videos and photos that self-destruct ten seconds after they are viewed.

The NBA, McDonald’s, Disney and a host of other content providers are doubling down on this new social media platform.

SnapChat has 158 million daily users, staggering.

Some 2.5 billion snaps are taken every day.

The founders have corralled a different take on social media that is so opposite of, say, Facebook that with Timelines and archiving personal history exists for long-term use.

Not so with SnapChat.

If you’re with me so far, it strikes me that SnapChat, the ten second self-destructive social media wonder is like, well – good old radio.

Radio going one better and saying you have only the present to enjoy what you’re hearing and it does not self-destruct until you turn the radio off.

This begs the question that we will raise at my upcoming media conference of whether radio is spending too much time trying to be like the Internet, adapted to the world of apps, another extension of social media.

If so, we may have the answer to why this strategy isn’t working.

If young, money demo-type audiences are rejecting Facebook already for that which appears and then disappears in ten seconds, maybe this is an area where radio can excel.

Stations are stymied as to whether what they put on the air should also be available on a time-delayed basis online.

Or whether to even broadcast what’s on the air online simultaneously.

If so many prime users are saying they want to experience content in the moment and then move on, isn’t there more radio can do to fulfill their wish?

Among the issues worth considering …

Wow moments that appear only on-air and never again.

And what qualifies as a “wow” moment that is so impressive when it occurs and then even more impressive when it never occurs again.

How many should be do and how far apart?

Who will do them?

Believe it or not there are many “wow” moments radio could add to be more like SnapChat.

If CNN is on SnapChat (and it is), shouldn’t radio do SnapChat news?

Remember, the difference between what’s on the air and wow moments is an audio snap and every bit of it occurs on the air not online.

Imagine the brainstorming we will do on how to create audio snaps.

This is not about spending more money.

Or even pulling the plug on popular radio formats.

It’s about mirroring an explosive trend by young money demo audiences that is currently going unrecognized by radio.

How to create SnapChat moments on radio as well as wrestling with the best way to channel radio content is on the agenda at my upcoming Radio Conference in less than 6 weeks.

Read More  FREE SAMPLES

iHeart’s Micromanaging

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with iHeart’s Micromanaging here. 

Unlock these full articles …

            David Field's Plans for Entercom CBS

            Cumulus Merger

            The CBS/Entercom Layoffs

            Mike McVay & Cumulus

            The Sale of iHeart’s First Asset

            Lowry Mays & Fraudulent Conveyance

Your new subscription includes access to every article for the past year and 3,578 in our archive like these (scroll through/latest first).  Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising.  Accepts no corporate money or consideration.  And is beholden only to subscribers who appreciate it so much that they pay for it.  I work for you.

My 2017 Radio Conference is just 6 weeks away.

Read More  FREE SAMPLES