3 New Media Game Changers

There are a lot of things flying under the radar right now that need to be followed. 

Breaking news in new media that cannot be ignored.

This article reveals …

1.  A new kind of television that will either make or break the TV industry.  I’ll layout what’s at stake and what the prospects are.

2.  A cool new device that allows you to set up a store anywhere, anytime with very little expense.  It is so exciting, you will want to know about it and I’ll bet you set up an account.  You don’t want to miss this because it could make you lots of money now.

3. A phenomena that has been growing right before our eyes but in the past week it has blown the lid off of viral communications.  Cannot be ignored.  A must have for radio stations and record labels.

If you’ve been thinking about becoming a member of Inside Music Media so you can access stories like these every day, it comes out to as low as 27 cents a day.

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#1 Radio Biller WTOP’s Revenue Boosters

Bonneville’s WTOP, Washington has done the impossible.

It has just become the number one billing station in the country from market #9.

WTOP out billed some pretty impressive radio stations in New York, Chicago, Los Angeles, Philadelphia and other larger cities.

New York and LA together bill approximately half a billion dollars in a typical year – double what Washington bills as a market – making this victory most impressive.

And most instructional as WTOP strategy flies in the face of consolidated radio wisdom.

The news is impressive enough but headlines don’t tell the real story.

WTOP billed almost $60 million and that’s not counting their digital revenues that in the past have exceeded 8% of WTOP’s total billing.

In this article, I’ll reveal what things WTOP executives are doing that any station can do …

1.  How their content is different from 99% of America’s radio stations – and I’m not talking about their news format.

2.  How WTOP programs in the moment and cleans up with local advertisers.  All the details.

3.  An innovative listener/station connection that makes their fans addicted.  Read this and you can do the same thing with the same great results.

4.  How WTOP cashes in on websites and social media that other stations neglect.

5.  Is it possible to attract lots of non-radio advertisers to radio?  Bingo!  See how WTOP adds to its coffers by doing that instead of only chasing everyone else’s business.

6.  The one thing that WTOP sellers do that breeds fierce loyalty among advertisers and makes them addicted to the station.

7.  The most innovative strategy is right across the street.  I’ll name two of them in DC that WTOP has mastered and it will get your juices flowing.

If you’ve been thinking about becoming a member of Inside Music Media so you can access stories like these every day, it comes out to as low as 27 cents a day.

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New Study: Music Piracy Is Down

(With Colin Huber and a nice, fresh homemade Italian pizza)

There is a new study just out that shows a significant decline in illegal file sharing.

Guess the record labels were right.  Sue LimeWire out of business and all their problems go way.

Not so quick.

You’ve got to take a close look at this study and some recent events to get a handle on what is happening now.  If you operate with these assumptions, you’re done.

This article reveals …

1.  The NPD Group study and yes, you’ll see file sharing in the fourth quarter of last year way down until you see this damning evidence. 

2.  What’s the new way young people are stealing music now that their favorite bit torrent sites are being shut down.  Do you know?  You will and it’s impossible to stop it.

3.  What two benchmarks prove that this NPD Study is being misinterpreted.  Two things that prove the study wrong.

4.  How to conduct your own straw poll but do it with your eyes wide open.

5.  The same bad information that the labels are getting about music piracy is also killing radio stations.  Stations want ratings but that is so 90’s.  Today they need fans and we’ll show you the one way to get plenty of them.

6.  One of the biggest acts in the music business disproves the theory that giving away music for free hurts sales.  In fact, the artist I’m going to tell you about sells tons of albums in a world where consumers cherry pick singles.

7.  The only thing that could reduce illegal file sharing is this.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

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Radio’s Best Digital Strategy

Most radio companies give lip service to digital while cutting back live and local on-air programming.

Take Clear Channel – cluelessly buying up bankrupt digital businesses (i.e., Thumbplay and considering the purchase of Playlist.com) when neither one of these will fundamentally improve their revenue streams.  Pandora is already there.

Entercom told analysts last week that Pandora is not the death of terrestrial radio.  Wanna bet?  With radio stations dumping live and local, Pandora is the killer app.

Cumulus and Citadel together have virtually no real digital strategy for the future.

But wait.

This article is about 26 ways to build a digital strategy that works.  I’ve even numbered them for your convenience in designing your own blueprint.

I’ve got it for you right here – here’s a sampling …

•  The best bet for rapid revenue returns in the digital space and it’s not what you think and not what radio groups are currently doing.

•  Actual suggestions on how to organize digital content in a way that cooperates with the current boom.  I’ll explain how to lay it all out and offer it up for short attention span users.

•  How to create short attention span “radio stations” for iPads – and believe me, you’re going to need to think differently on this.

•  The hottest content opportunities.  I’ll name them.

•  The three main ways to make money from digital – one of them you’ll reject (but it is the best and most profitable way) and the other takes skills you’ll have to go out and hire.

•  How to build a lot of iPad sites that add up to big bucks.  You’ll read the number you must build every year to rake in the cash.

•  Where does terrestrial radio fit in to the digital future.  Hint: not one radio group knows.  But you will.

26 do’s and don’ts.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

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What If…

CBS news correspondent Jeff Greenfield has a new book out called “Then Everything Changed”. 

What if Bobby Kennedy had proceeded out of his victory speech by taking the planned route instead of the shortcut through the hotel’s kitchen where Sirhan Sirhan shot him dead?

What if Bobby Kennedy became President?

What is Gerald Ford didn’t get caught up in a misstatement of his own making about communism just in time to get Jimmy Carter elected?

What if … what if.

That got me to thinking about the what if’s in the media business – radio, records, Internet.

The article answers these questions …

1.  What if radio consolidation never happened?

2.  What if the kids of mom and pop operators returning from college were left in charge of coming up with Internet, mobile and social networking strategies and not radio CEOs?

3.  What if a record label bought Napster instead of sued it – what would have happened to music piracy?

4.  What if the major record labels said no to Steve Jobs when he sold them on letting him sell music in the iTunes store as a fix for music piracy?

5.  What if Rupert Murdoch didn’t buy MySpace and the kids who started it continued to run it instead of Murdoch’s traditional media execs trying to monetize it?  Would MySpace be Facebook now instead of being for sale?

6.  And what if MySpace continued to concentrate on music instead of imitating Facebook – would Murdoch now own the new portal to music discovery and not Steve Jobs?

7.  What if Google tried to invent YouTube instead of buying it from a handful of kids for $1.8 billion?

8.  What if the record labels jointly with radio companies invented iTunes before Apple?

9.  If they had, who would be the Apple of today?

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

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How Apple’s Music Locker Affects Radio

Steve Jobs is about a month away from announcing his much-anticipated cloud-based music locker concept.

For a price, consumers can store every bit of music (video, files, etc.) they own on Apple’s cloud to access on any equipped mobile device.

The details on this are important – especially ahead of the announcement. 

I’ll share Apple’s plans – the price to consumers, the concept and more importantly, who will be hurt the most by this new concept.

Apple has caught steaming music services off guard and radio is always in denial.  Can radio be hurt by this extension of an iPod?  We’ll take a look.

This article will identify …

1.  What is likely to happen to Spotify, Rhapsody, Slacker and other all-you-can-eat music services?  Are they immune or is it over for them?

2.  What about Pandora?  Pandora is closing in on 100 million subscribers.  Will the Apple music locker close Pandora’s box?  If so, that would be major.

3.  Is radio immune from Apple’s music locker?  Radio is kind of playing into Apple’s hands – I’ll tell you how.  Is the music locker a threat to music radio?

4.  Radio has one sweet spot left – a place that Apple cannot attack – but don’t ask media execs like Bob Pittman where it is.  He’s out buying failed digital companies, but you’ll discover what Pittman is overlooking.

5.  YouTube is top 40 radio today.  Will YouTube music video become a thing of the past?

In these five questions alone, you have mountains of change that could affect the new and traditional media business.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

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Digital Advertising Starting to Kill Local Radio

A new BIA/Kelsey study is showing real trouble ahead for the radio industry that is highly dependent on local advertising dollars.

Groupon is growing rapidly but so are other digital opportunities that radio is missing in mobile, online and social networking.

This article reveals useful strategies that could prevent radio from losing out to digital media – a trend that is underway at this moment.

1.  Compelling evidence to rethink the digital threat to traditional media – research and surveys.

2.  Some hopeful news from a recent poll that shows where Groupon is vulnerable – and how local radio can step in.  How much the average person spends with Groupon.  And how hooked they are on this coupon-of-the-day service.  Finally, some numbers you can use.

3.  Why the two best radio groups in the digital area are in trouble if they can’t change their digital strategy.

4.  A blueprint for radio to turn digital into a separate business that may even enhance their terrestrial operations.

5.  The best way to sell digital if you are a terrestrial radio station or group -- no one does this -- yet

6.  What one thing a radio station could do on-air that would make it a slam-dunk for bigger buy for local digital dollars.  Not what you think. In fact, it’s the opposite.

7.  How to rewire radio’s digital thinking.  I’ll give you an idea you can steal and take to local advertisers now – just for reading this piece.

8.  If you cannot do anything else, here is the one digital initiative you must have going forward if you are a radio company.  It’s this or nothing when it comes to local digital.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

Save the date for my next Media Solutions Lab – February 6, 2012 at The Phoenician in Scottsdale.

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