Upset in Political Ad Spending

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  • New surprising projections are sending panicked group execs back to the drawing board.
  • How the radio industry’s political spending is a self-inflicted wound.
  • What to do, how to fix it and win back defectors in time for November.
  • Are radio ads that used to be the most affordable now too expensive?
  • How to save a political buy that is turning to digital and podcast.

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