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The average attention span has decreased from 12 seconds in 2000 to 8.25 seconds in 2024 posing a big problem for linear radio content and commercials.
- What you can do about it right now.
- How to find and appeal to niche audiences who are under-served by all media – even digital.
- Advanced data analytics that can help stations focus their content to listener preferences.
- The on-air “free sampler” not to just drive audiences to digital content but behind paywalls.
- Interactive features only radio can do and streamers can’t.
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