Read the full article now
The average attention span has decreased from 12 seconds in 2000 to 8.25 seconds in 2024 posing a big problem for linear radio content and commercials.
- What you can do about it right now.
- How to find and appeal to niche audiences who are under-served by all media – even digital.
- Advanced data analytics that can help stations focus their content to listener preferences.
- The on-air “free sampler” not to just drive audiences to digital content but behind paywalls.
- Interactive features only radio can do and streamers can’t.
Recent Posts
- Another Radio Pre-Pack Bankruptcy in the Works
- Audacy as a Non-Profit
- Taking Back the Dashboard from CarPlay
- Red Flags Flying at Townsquare
- Brutal Cumulus Firings
- Salem’s Liquidation Strategy
- Unnoticed Changes in Radio Audiences
- Why Urban One Can’t Keep an Accountant
- Digital Games Radio is Playing
- You May Have to Deal with AI-Driven Deregulation