Read the full article now
The average attention span has decreased from 12 seconds in 2000 to 8.25 seconds in 2024 posing a big problem for linear radio content and commercials.
- What you can do about it right now.
- How to find and appeal to niche audiences who are under-served by all media – even digital.
- Advanced data analytics that can help stations focus their content to listener preferences.
- The on-air “free sampler” not to just drive audiences to digital content but behind paywalls.
- Interactive features only radio can do and streamers can’t.
Recent Posts
- No iHeart AI DJs, BUT …
- Townsquare Consolidation Without Buying Stations
- The Invisible Digital Ads
- iHeart’s Convenient Gen Z Research
- iHeart’s Foreign Ownership Hall Pass
- Radio’s Self-Inflicted Markdown
- Cumulus’ Death Spiral
- Inside iHeart’s Barter Machine
- The Audience That Stayed
- Foreigners to Radio’s Rescue