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• Will an 8-to-1 reverse stock split save Cumulus which has become a 30 cent stock.
• What if it fails.
• What if the post-split stock price continues to drop – then what.
• The four things that could make Cumulus a survivor.
• How John Dickey saw this coming while he was still employed by Cumulus.

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INSIDE …

• MADATED CUTS:  How much and for how long.
• When they will start.
• Why Beasley is assuring everyone that the cost cuts are done even as they are getting ready for round 2.
• How lenders are pressuring Beasley to de-lever to get the money to pay for the Greater Media acquisition.
• The fate of WPEN “The Fanatic” sports in Philadelphia.

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If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

• Why the growing trend to target 10 to noon and midday slots.
• SURPRISE:  Big groups are re-signing morning talent.
• How their new contracts aren’t worth spit.
• Owners’ obsession with disrupting middays.
• Changing attitudes toward expensive morning personalities and sidekicks.

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Announcing my next radio conference -- details.

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Today’s story about iHeart & Cumulus driving down competitors’ rates is a great time to join our group. Here’s what you will get …

• HORROR STORIES:  How low they are going.
• SHOCKER:  Cumulus’ top rate in the entire radio group – documented.
• How iHeart is playing dirty to starve competitors while taking record low spot rates.
• ACTUAL SELF-DESTRUCTIVE CUMULUS PITCH
• Remnants are coming to take radio ad rates lower

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ON THE AGENDA: Millennials are changing in at least two ways critical to radio at my next radio conference -- details.

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Today’s story about whether there is a future for subscription radio is a great time to join our group. Here’s what you will get …

• Why is everyone getting into subscription radio and music when relatively few are willing to pay for it?
• BOB PITTMAN:  iHeart’s pay radio will help broadcast.
• LEW DICKEY:  Radio is dead because it can’t pull off subscriptions. Is Lew right?
• SUBSCRIPTION RADIO THAT WORKS FOR MILLENNIALS
• What is likely to happen to iHeart’s competitors if iHeart Radio Plus succeeds in spite of everyone laughing at them.

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ON THE AGENDA: Millennials are changing in at least two ways critical to radio at my next radio conference -- details.

Talk to Jerry privately here.

Try before you buy -- Free samples of our work here.

See a complete list of my previous stories here

Today’s story about the decline of sports is a great time to join our group. Here’s what you will get …

• What is actually killing off pro sports.
• The audience demo that is starting to bail.
• But I thought sports ratings were up, up, up – what we are now observing.
• High schools dropping football programs.
• SPORTS RADIO:  Still making money, but for how long?

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If you’re thinking about being part of my next radio conference, here is an early look at the program, location, dates and a 50% early bird price for our value oriented members – details.

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INSIDE …

• The way headquarters will now do all the thinking for managers.
• Startling examples of the pettiest micromanaging ever ahead.
• CORPORATE:  We will approve hiring of hourly board ops.
• Even if Townsquare is NOT paying their salary! The true story.
• DIGITAL DRAMA:  Unattainable digital and video goals revealed.
• SHOWDOWN:  No buyers, no sellers – just one option.

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Report news confidentially under the cover of our Witness Protection Program here. $100 for the best tip of the month.

My Next Radio Conference – details.

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See a complete list of my previous stories here