iHeart Playing the Long Game on Selling Out

INSIDE …

  • Why did iHeart ask for regulatory approval to sell 100% of their company to a foreign investor who could then control it?
  • And why did they fight UK-based Global Media when they tried to buy 49.9% of iHeart when it became legal to do so.
  • Is it an accident or strategy that each major investor owns 10% or less of iHeart with the current owners owning the rest.
  • What about John Malone’s Liberty Media (they own 10%) on record as saying they’d like to buy controlling interest in iHeart or Apple reportedly after 25%.
  • Here’s the deal iHeart is really angling to do.

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Audacy & Cumulus Joining Forces

INSIDE …

  • What you’re going to get when two financially ailing radio groups are planning to work together. Crazier than you know. 
  • How iHeart is losing the most money yet playing their competitors for suckers – that’s you Audacy and Cumulus.
  • The one thing that Audacy and Cumulus could do (together or alone) that would save the day – and here’s their boneheaded plan instead. 
  • Dunkin’ is opening a store in Boston with no employees – now, I just got Mary Berner and David Field to click for the details.

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Dropping Like Flies at Audacy Midwest

INSIDE …

  • How could this be? Hardly anyone in radio is quitting except at Audacy.
  • The new issues that have contributed to yet another mass exodus of employees.
  • The toll in the last 30 days alone.
  • The next hotspot market for employee churn at Audacy.

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Rough Times Ahead for Stations Using Ratings

INSIDE …

  • Nielsen is on the ropes after delisting non-subscribers from all-important ad agency visibility. 
  • The latest trick that Nielsen is reportedly using against subscribers who switch to Eastlan. 
  • The 2 new options that financially-pressed radio owners will soon have as alternatives to high priced ratings.
  • Disruption alert: what we’re watching unfold in markets 1 through 50.

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Cumulus Escalates Management by Fear

INSIDE …

  • Internal Cumulus memo shaming high performance market managers with non-compliance. 
  • The “list” of bad girls and boys.
  • Try as many times as you want, but you will not believe who is running this shame game (hint: not Walker, not Milner, not Berner) – give up? 
  • Fear of employees: How Cumulus reportedly weaponizes employees who trash a market manager in one of her many Survey Monkeys.

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