Failed Comcast Merger Impacts iHeart

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Pittman Moving To Adopt Farid Suleman’s Strategies

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U.S. Shutdown of the FM Band

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iHeart’s Manhattan Revenue Project

Right now, iHeart has totally reorganized one of its major market sales forces in a way that is now totally unrecognizable – what are they up to?

You should be aware that something big is going on at one of iHeart’s largest markets.

They have literally renamed every job, physically reorganized the workspace and changed commission structures in an unprecedented way.

All this ahead of implementing programmatic buying at their stations.

You’ll read a few thoughts on …

  • How the old selling structure is now gone in favor of one that emphasizes what iHeart wants the most.
  • How iHeart is paying generous commissions you’ve probably never seen before to win cooperation.
  • The physical and relationship changes of selling.
  • How in this big test market the new system followed a cleaning out of the most expensive sales salaries. In other words, even with these large commissions, iHeart saves money from day one by shaking things up.
  • You’ll pee your pants when you read what sellers are now called and what a new cheap-cheap para-sales position is named.  Classic Pittman.

The answers start here.

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Please save the date -- April 6, 2016 for my next Media Solutions Conference in Philadelphia.

About Inside Music Media: Read by more people than any other media publication of its kind. Contains no advertising. Is insightful, deadly honest, entertaining and informative. Accepts no corporate money. And is beholden only to subscribers.

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iHeart To Order Sellers To Sell Themselves Out of Jobs

New incentives. New titles. Faux respect.   How iHeart will pull this off without account executives catching on.

I discovered a chilling, cold-blooded plan (even for a radio consolidator) to force their sellers to dig their own graves before firing them.

iHeart thinks spending a little extra money to fool sellers into thinking they will keep their jobs is worth it even as the company goes deeper into debt.

The clock is ticking so this plan is being fast tracked.

You’ll read a few thoughts on…

  • Just exactly how iHeart will win enthusiastic cooperation of unsuspecting salespeople to help them transition to programmatic buying.
  • How iHeart intends to make it look like their jobs will be spared.
  • Unbelievable new incentives unprecedented for radio that will be implemented. Not just getting laid off. Fooling them into thinking they are safe.
  • The test market where iHeart is rolling out the first wave of career grave digging. Yes, it’s already happening and you should know about it.
  • Their time frame for the expedited switch from direct to automated selling.
  • The next major radio group to go next without such generous incentives to unknowingly eliminate their own jobs.   You’ll be surprised.

The answers start here.

Report newstips or suggest a story here.

Talk to Jerry privately here.

Please save the date -- April 6, 2016 for my next Media Solutions Conference in Philadelphia.

About Inside Music Media: Read by more people than any other media publication of its kind. Contains no advertising. Is insightful, deadly honest, entertaining and informative. Accepts no corporate money. And is beholden only to subscribers.

Read More  FREE SAMPLES