• A name change to double down on radio.

• A way to stop the unfavorable comparisons with CBS.

• Rumblings from sellers, buyers and competitors too loud to ignore.

• The reported leading choice to replace the name “Entercom”.

• More consumer-oriented.

• Reportedly inspired by iHeart.

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• WTF?  What was so urgent that it took a virtually unprecedented marathon board meeting to unpack?
• Their biggest concern -- it’s not what most people think.
• First read on their feelings about CEO Mary Berner.
• With big losses to be reported this week, how long are they giving Berner to turn things around.
• How important is “toxic work culture” to the board.

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1. Why the future of Alpha is no longer assured.
2. An honest look at the many problems in selling the company that made one strategic mistake after another.
3. Who is likely to pick the bones of the radio group that once had everything going for it – and how long will it take to liquidate.
4. But wait, before the stations can be sold off – there is a glitch that could blow up and make things even worse.
5. What Alpha employees can expect.

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1. Why Bob Pittman is handling the bankruptcy like a radio promotion but the “second caller” doesn’t win and the new owner has already been identified.
2. The main reason – and there is a big one – that Bob Pittman is dragging this thing out.
3. Why you should keep an eye on this potential bidder.
4. The surprise ending soon-to-be-burned iHeart lenders want.
5. The toll this drawn out bankruptcy is already taking on iHeart stations and employees – ratings for this major format are beginning to erode from neglect.
6. If you want to get past all the circus optics and get to the new owner, here’s who will come in and take iHeart away.

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Radio CEOs are just like politicians.

They don’t let facts get in the way.

So yesterday, David Field showed us all what he was doing at Ivy League schools while he should have been learning the radio business.

Field took a whopping 8% decline in revenue and turned it into a 20% stock price gain.

Here’s the stunt David Field pulled off that employees, investors and lenders are going to pay for big time.

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