Exclusive Local Sales Deals Backfiring on iHeart

INSIDE . . .

  1. How iHeart is doing self-destructive local ad deals in a desperate attempt to make up $6 million in lost billing by July 1.
  2. A major market case study – don’t try this at home.
  3. And the major company paying big bucks to keep competitors off iHeart’s air – sounds like an opportunity for competitors.
  4. Why the competitors who are not allowed to buy any iHeart stations are NOT suing iHeart.
  5. How some advertisers are afraid of iHeart because of their impending bankruptcy – details.

Read the full article now.

Happy 4th of July! See you back here on Tuesday.

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New Unfair Sick Pay Rules at iHeart

INSIDE . . .

  1. Details on new rules that hurt employees instead of helping them when they need it.
  2. Exposed:  Overpaying their CFO while cutting rank and file employee benefits (a lawsuit is being considered).
  3. How employees will lose money even as they are supposedly being compensated for taking sick time off.
  4. Draconian new measures about draws and guarantees for salespeople, vacation and sick pay changes.
  5. Giving back benefits – you read that right.

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The Future of Content Is Paid Subscriptions

INSIDE . . .

  1. What all of a sudden happened to “free”?
  2. And “freemium”?
  3. Proven examples of media companies that are raking in the money every month from paid subscriptions and how radio can, too.
  4. Warning:  how the advertising model critical to digital and traditional media is starting to fail.
  5. How radio can get the paid subscription revenue stream started.

Read the full article now.

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The Tech Dark Age Ahead

INSIDE . . .

  1. Why this is a warning for traditional media.
  2. How radio could create content for new, younger audiences.
  3. What are the opportunities of media outlets now that technology is slowing down.
  4. The missing ingredient to resonate with younger audiences in the post technology era.
  5. What about driverless cars? Opportunity?

Read the full article now.

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Millennial Media Myths

INSIDE . . .

  1. Do Millennials like contests and is radio right not to do them?
  2. Millennial myths about streaming music services.
  3. How the connected car radio will work for Millennials – this may be a surprise to radio stations.
  4. Myths about SiriusXM.
  5. About Millennials and podcasting.
  6. Millennials and radio commercials --- in a world where they are bombarded with digital ads, is it such a deal breaker any longer?

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Binge Worthy Radio

INSIDE . . .

  1. Startling new Netflix research that finally reveals how subscribers binge watch their shows.
  2. How long does it take to complete a Netflix series season.
  3. What types of shows get watched even faster.
  4. How much time a day on average do Netflix subscribers spend binge watching popular series?
  5. Do they watch future seasons faster or slower than previous seasons?
  6. How radio can rethink programming and develop binge content.
  7. Then run it on-air and available to subscribers online – an audio version of Netflix.
  8. Some idea starters.

Read the full article now.

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Radio Advertising Scandal Revealed

INSIDE . . .

  1. How the iHeart scheme to offer kickbacks for media buys keeps money away from smaller groups.
  2. Details of how major advertisers are unwittingly getting screwed while radio and agencies profit.
  3. What the ad agencies get in return for directing major buys to these four radio groups to the exclusion of all the others.
  4. The big 4 groups that manage to get up to 40% of each buy.
  5. How smaller groups competing in markets with these four companies can’t even make a proposal to be included.
  6. Six radio groups taking it on the chin the most.

Read the full article now.

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