5 Predictions About the Future of Cumulus

INSIDE . . .

  • Hint: it has to do with regional managers and it’s a big deal.
  • About the future of their local sales operation.
  • About the one thing that is holding back a real revenue turnaround (and it’s not ratings, digital or a lukewarm demand).
  • A look ahead at what’s in store for the way Cumulus programs in big and small markets.
  • And a giant prediction about layoffs in light of how Mary handled that when she ran Reader’s Digest.

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So Profitable iHeart Will Start Firing Again

INSIDE . . .

  • How could this be – they report unbelievable numbers but prepare to dump more personnel.
  • Which type of job will take the biggest hit.
  • Are other positions layoff targets this time around.
  • How the cuts will be determined (i.e., who decides who goes and who stays).
  • The best estimate for when these changes and resulting layoffs will happen.

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The CBS Radio Spin-off Now

INSIDE . . .

  • What the radio group formerly known as CBS Radio will look like now.
  • How long before they split off CBS Radio from CBS Corporation.
  • What happens to Radio President Andre Fernandez who was brought in to sell the radio group.
  • What about the rumors of CBS Radio as a digital play.
  • How the standalone CBS will do in a declining radio industry – what’s the plan.
  • What will they do with the newsman who is currently in charge of operations.
  • Will CBS actually start buying stations now as some have predicted.
  • Everything they’re leading you to believe about the spin-off of the radio division is bullshit until now.

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The REAL Reason Entercom Revenue Is Up

INSIDE . . .

  • Something happened that Entercom dare not talk about publicly that spiked their first quarter billing – here it is.
  • Their secret weapon – and it’s not concerts, not circuses – WHAT?
  • What are the headwinds ahead.
  • Was it digital that put them over the top.
  • What does the 6% revenue growth say about an upturn for radio.

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iHeart Prepares to Shake-Up Account Execs

INSIDE . . .

  • Why iHeart account execs should prepare now for Bob Pittman’s plan to shake-up sales.
  • The sales strategy he plans to implement.
  • When does it roll out.
  • What the next iteration of Less is More looks like.
  • How taking less money for spots will add up to more revenue – Pittman’s math.
  • The prognosis for iHeart account executives once this shake-up is implemented.
  • Why competitors in three major groups should be afraid – very afraid – of what’s about to go down at iHeart sales.

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Same Old Cumulus: Fired By Phone, In Hospital

INSIDE . . .

  • Why “screwed” Cumulus employees are now speaking up and asking to be quoted – by name!
  • How bad it got for a wronged Cumulus account exec -- in his own words.
  • New opportunities to sue Cumulus – maybe this outrage happened to you.
  • What happened when a fired employee went directly to CEO Mary Berner.
  • What triggered this firing – you won’t believe it but it is true. Be warned.
  • The other jobs this newly fired employee did for Cumulus -- for free.
  • How Cumulus is getting tougher while talking softer.

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Why iHeart’s May 6th Court Date Is So Critical

INSIDE . . .

  • What happens if Bob Pittman and Rich Bressler lose their case against 15 angry lenders.
  • What’s next for the stations if they lose.
  • Why can’t iHeart just replace the money they took out of the company and put it back.
  • Why these lenders are taking a scorched earth approach.
  • What’s the only thing that can save iHeart from being jolted into immediate bankruptcy at this point.

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