Entercom Lines Up CBS Radio

INSIDE . . .

  1. How yesterday’s Entercom earnings report reveals their plan to buy CBS Radio stations.
  2. How much financing could they get for that huge price tag.
  3. What Entercom excels at in programming compared to iHeart, Cumulus and CBS.
  4. The mistake Entercom is not making in selling spots that their competitors are making.
  5. What’s the real reason a formerly inept radio group is outperforming its competitors.

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Here’s Rush Limbaugh’s New Deal

INSIDE . . .

  1. Does Rush stay or does he go – the decision.
  2. If he stays, what does he earn (compared to the $400 million he made in 2008).
  3. What about those troublesome licensing contracts Premiere stuffed down the throats of Rush affiliates.
  4. The declining ad revenue situation and how that affects Rush’s future.
  5. What market is left for a conservative in the age of rising socialism who appeals primarily to people over 65 – big enough to renew Rush?

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Blockbuster Radio Merger in the Works

INSIDE . . .

  1. Which groups are under pressure to grow or go.
  2. What is the catalyst that will spring this multi-group merger.
  3. How many estimated moving parts will be in this blockbuster.
  4. When – the best estimate.
  5. 5 radio groups that have to get some of these stations or they die.
  6. Early warning: some of these buyers could be your next boss. That can be good or really bad as you’ll see.
  7. The one surprising radio group that is likely to sit out any further acquisitions.

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Just How Cheap Is Beasley?

INSIDE . . .

  1. The story of an employee who worked for free – illegally and with the apparent blessing of Beasley management. Talk about cheap.
  2. Details on how Beasley is going to slash Greater Media until you don’t recognize it.
  3. Some jaw-dropping major shakeups coming once Beasley gets control of Greater Media.
  4. Desperate ad sales that competitors feel will drive rates even lower in the Greater Media markets they are about to take over.
  5. The formats most likely to be goners when Beasley takes over Greater Media.

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The Dismantling of Greater Media

INSIDE . . .

  1. Why this merger sucks for employees of Greater Media.
  2. How long it will take to eviscerate Greater Media stations as we currently know them.
  3. What will be first to go.
  4. Why the way they downsize Greater Media matters to CBS stations they are also looking at buying.
  5. What about iconic brands and local listener loyalties – how Beasley plans to deal with that.
  6. Why a computer in the closet is the new radio station.
  7. A real time Beasley failure story that will send chills through their new Greater Media employees.

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The Fall of Roger Ailes

INSIDE . . .

  1. Did he or did he not harass women?
  2. Why the fall of Roger Ailes conveniently coincides with the fall of cable news, radio news and newspapers in print and online.
  3. Why you’ll have to change your ways to have any influence with 18-34 year olds from now on.
  4. Four strategic changes to increase credibility with 18-34 year old Millennial audiences.
  5. Do commercials matter or will 18-34 year olds tolerate them like mom and pop did.

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Fallout from the Beasley/Greater Media Purchase

INSIDE . . .

  1. Why Beasley is either the smartest damn radio company in the world or the dumbest.
  2. Now we know why Greater Media was cutting costs in the past few weeks – will they continue?
  3. How does the Beasley buyout of Greater Media affect its part in any CBS Radio purchases.
  4. How this changes everything for – you guessed it, CBS Radio looking to sell its radio group.
  5. Why jobs and careers are now on the line at Greater Media.

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