David Field Makes His Move on All-News Content

  • The inherited CBS all-news formats might just be the CEO’s biggest frustration.  Dropping ratings as all but two of Entercom’s seven stations languish on the AM dial.
  • Restrictive union agreements. And, all are run by PDs who worked for CBS. Some date back to the Group W days.  You know how Field really feels about CBS.
  • Something unusual caught the eye of Entercom insiders last week: a mysterious job posting for a VP/News, to “manage all broadcast and digital news content across 8 All News and 18 News/Talk stations in 23 markets working with brand managers [PDs] and news directors across the country.” (For the record, there are seven, not eight all-newsers – somebody forgot they sold WBZ-AM to iHeart.)
  • This is a brand-new position for Entercom. Under CBS ownership, all “format captains” carried VP titles, which were dropped when Entercom took over. The last VP/News was Steve Butler, who also programmed KYW in Philadelphia.
  • New concerns about mixing advertising with news content and the hiring of a czar to transform the all-news franchise.

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