There appears to be a mass exodus from Audacy/Entercom that may not come as a surprise the way consolidators are firing people to cut costs.
What is surprising is the number of employees quitting outweighs the ones getting canned.
And that’s before the current post-pandemic “I’ll wait to return to work” craze that is popular now.
Employees who have entered our Witness Protection Program have long been saying that the staff reductions being conducted by Audacy are only half of the story.
So, we examined one of their CBS acquisition markets – San Diego – which has had lots of personnel churn to gather the names and positions of those departing.
What we found was a documented trail of apparent dissatisfaction that led employees to say you can’t fire me, I quit.
27 people have exited Audacy San Diego since 2018
19 reportedly quit on their own.
Among the departed, ten were former CBS people, 14 Entercom, 3 Lincoln Financial.
Two quit because they were essentially forced out.
Two quit after COVID hit and had no chance to succeed.
One seller reportedly quit when her deal was changed while on maternity leave
Audacy is a company that has been promoting women into market manager jobs reportedly at lower pay than the males they often replace but they consider it a promotion.
Apparently one seller in San Diego alleges she had her sales list cut and accounts were given away while on maternity leave – she quit when she returned and is now one of the many working across the street – in her case the more favorable climate of iHeart.
Most of those exiting (19) were account executives, 2 digital people, one GM, one sales manager and one sales administration manager.
Ten went to work for the competition or an ad agency
iHeart, KPBS, Univision – it is unknown where seven of the departed landed after their close call with Entercom/Audacy.
One each is in auto sales, real estate, health care, Paychex.
And one is happily at work at Costco.
Top-down management may be among the problems
It’s always sunny in Philadelphia where Audacy has its headquarters but oddly enough gloomy in San Diego where it is actually sunny all the time.
David Field’s apparent disdain for all things CBS that he has expressed and acted on may be a factor.
And the inability to hire a management team to recruit, employ and manage hires is likely at the heart of the problem.
Other Entercom/Audacy markets have also had churn among on-air and off-air staff but San Diego was documented.
David Field bans publicity that he dislikes so this morning’s story is between you and me.
But, wait there’s one more
As David reads Inside Music Media this morning a 28th person is reportedly handing in their resignation to their San Diego market manager to join a competitor – that now makes 11 to cross the street and extract revenge on their former employer.
If you managed like this, you’d likely be fired when “only”10 employees were leaving the ship.
Has anyone thought of asking the question “why are so many people quitting Audacy” and not iHeart or even Cumulus?
Jerry Del Colliano is a professor at NYU Steinhardt Department of Music and Performing Arts Professions Music Business Program. His background includes Clinical Professor of Music Industry at the University of Southern California, TV, radio, program management, publishing and digital media.
My thought for the day is here.
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