Local Ad Growth Warning


  • CEO’s are out promising a killer 2nd quarter but it all depends on what the meaning of killer is.
  • What we’re learning about collections, bundling, rates and radio resistant advertisers.
  • Did digital and podcasting help make up for radio ad shortfalls?
  • There are definite unexpected constraints that have popped up even though they are now discussed publicly.
  • What some group heads privately think will really happen – they dare not say it in public.

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