Read the full article now
- The net effect of lowering the listening threshold with advertisers.
- How the move works with today’s shorter listening spans.
- The current lost listening that would be recaptured.
- The effect on quarter hours now loaded with commercials.
- And an even better idea that is not being considered that would help every station without signaling declining audiences.
Recent Posts
- Why Radio Is Running from Radio
- Context-based Music Programming
- iHeart Layoffs a Warning Sign
- Selling Without Ratings
- Audacy’s Missing Middle Management
- Beating Digital Competitors
- Why the FCC is Vetting Cumulus’s New Mystery Owners
- Playing the Wrong Hits
- Urban One’s Last Chance
- Beasley’s Red Hot Stock