Read the full article now
- The net effect of lowering the listening threshold with advertisers.
- How the move works with today’s shorter listening spans.
- The current lost listening that would be recaptured.
- The effect on quarter hours now loaded with commercials.
- And an even better idea that is not being considered that would help every station without signaling declining audiences.
Recent Posts
- A Structural Shift to Reach & TSL
- New FCC Oversight on iHeart
- Share of the Ear Is Out
- Why iHeart Never Sells Stations
- iHeart’s Radical Makeover
- How Creditors Pick Beasley Clean
- SiriusXM, iHeart Merger Talks Explained
- Cumulus’s New Ownership Alarm
- The Private Sale That Cratered Beasley
- The Station Liquidation Crisis