Cumulus Blows Up Detroit

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  1. Why Cumulus is willing to shoot its billing in the foot to save a salary.
  2. How the manager who exceeded Mary Berner’s expectations with the number one billing in the market wound up “re-tirefired”.
  3. Who the cheap frontrunner replacement reportedly being considered is and why employees derogatorily refer to him as “pee pants” reportedly because he’s so nervous.
  4. “Panic at the Frisco” – More intrigue in the Bay Area.
  5. How Berner intends to implement the Entercom (Bain) school of management.

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The Death of Live & Local

Tuesday 11 Hubbard firings in Chicago.

Yesterday another 11 in St. Louis.

Hear me out.

If Hubbard put out a news release that they had hired 22 MORE people instead of firing them, it would be seen as a positive sign of growth and stability.

To not see the mass firing of employees before the holidays can easily be seen for what it is.

Desperation.

But Hubbard is not alone.

New intelligence that I will share with you this morning indicates that radio groups are giving up on the concept of live and local and although they’ve been chipping away at it for years, something major has happened now to accelerate the process.

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The Threat of SiriusXM

  • Radio’s nightmare from 25 years ago has come true – satellite radio is the future of traditional broadcasting.
  • What about digital where radio efforts are virtually non-existent – is it advantage SiriusXM?
  • Why 2019 will be the end of live and local terrestrial radio.
  • But SiriusXM has some dirty secrets that they don’t want its radio competitors to know.
  • How does a satellite service that doesn’t compete with radio for advertising and doesn’t offer its programming for free be the future of the radio industry?

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The Next Radio Audience

  • The last Baby Boomer has moved past the 25-54 demographic so why are there so many stations doubling down on efforts to reach them?
  • Demographers reveal radio’s new target audience — one that is worth pursuing for a long time to come.
  • A warning about programming to Millennials and why radio can’t program to an entire generation.
  • Why this new “sweet spot” for radio could give birth to 6 or more innovative new formats that can drive new listening for the first time.
  • Surprising revelations about alt-rock and The Breeze (flanker adult contemporary format) — do they hit radio’s new desired demographic target?

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Bankrupt iHeart’s $80 Million in Bonuses

iHeart is being pillaged even before it exits bankruptcy.

This is the story of Bob Pittman and 100 junior executives running off with the spoils to the tune of $82 million or more in future bonuses (not counting what was already awarded).

Publicly, Pittman is acquiring companies as if when iHeart emerges from bankruptcy current ownership will be around to manage the whole thing.

Privately, Pittman is planning an exit and the company is going to be sold but the real damage will be to the radio industry that remains.

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            Brutal Entercom Firing

            Pittman & Bressler’s Removal From iHeart

            Efficacy of iHeart’s New “Breeze” Format

            iHeart’s Troubling Bankruptcy Board

            Cumulus Closer to a 2nd Bankruptcy

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Brutal Entercom Firing

I get that things are bad in radio right now.

Employees treated like they are less than human while their bosses get all the benefits and respect that, by their performance, they don’t earn.

We get a lot of reports about mistreatment, toxic workplaces and abuse of power.

But the one you’ll read today is as bad as it gets and it’s from Entercom.

This harrowing treatment may be the new normal for today’s radio industry.

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            Pittman & Bressler’s Removal From iHeart

            Efficacy of iHeart’s New “Breeze” Format

            iHeart’s Troubling Bankruptcy Board

            Cumulus Closer to a 2nd Bankruptcy

            Dickey to Strike In 3 Weeks

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Pittman & Bressler’s Removal From iHeart

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            Efficacy of iHeart’s New “Breeze” Format

            iHeart’s Troubling Post-Bankruptcy Board

            Cumulus Closer to a 2nd Bankruptcy

            Dickey to Strike In 3 Weeks

            iHeart’s Secret Buyer

            $45 Million in Entercom Cutbacks Coming

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Efficacy of iHeart’s New “Breeze” Format

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            iHeart’s Troubling Post-Bankruptcy Board

            Cumulus Closer to a 2nd Bankruptcy

            Dickey to Strike In 3 Weeks

            iHeart’s Secret Buyer

            $45 Million in Entercom Cutbacks Coming

            The Alpha Bankruptcy

            Why Investors Keep Buying Entercom

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iHeart’s Troubling Post-Bankruptcy Board

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            Cumulus Closer to a 2nd Bankruptcy

            Dickey to Strike In 3 Weeks

            iHeart’s Secret Buyer

            $45 Million in Entercom Cutbacks Coming

            The Alpha Bankruptcy

            Why Investors Keep Buying Entercom

            Apple/iHeart Investment Rumors

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Cumulus Closer to a 2nd Bankruptcy

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            Dickey To Strike In 3 Weeks

            iHeart’s Secret Buyer

            $45 Million in Entercom Cutbacks Coming

            The Alpha Bankruptcy

            Why Investors Keep Buying Entercom

            Apple/iHeart Investment Rumors

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Dickey To Strike In 3 Weeks

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If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • What Lew Dickey’s new company is buying and you can take this to the bank.
  • The part Cumulus plays in all this
  • This is Lew’s first acquisition – what comes second?

A new subscription also unlocks these full articles …

            iHeart’s Secret Buyer

            $45 Million in Entercom Cutbacks Coming

            The Alpha Bankruptcy

            Why Investors Keep Buying Entercom

            Apple/iHeart Investment Rumors

            Market Manager Sues Cumulus

            Alleged Sex Harassment/Disability Issues at Entercom

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YouTube Is the New Radio

Radio is certainly having its trouble attracting new audiences and sustaining advertisers.

Satellite radio, as we mentioned recently, looks better on paper than it does in reality.

An expensive paid subscription service that provides less music discovery than, say, Spotify, is never going to gain traction with Millennials and the Gen Z youth that follow.

Network TV long ago lost its luster with young people who now define TV with the words “Netflix” or “Hulu”.

Times have changed and in the midst of that change is a major reordering of media priorities that cannot be ignored.

  • YouTube is the new radio – This is not sudden.  It’s been happening for many years now although you’d have to be watching teenagers to see the power of YouTube developing.  If you have children – teenagers – then you know YouTube is as potent an instrument as television was when it came on the scene.  But the fact that a video app can also be replacing radio takes a little further understanding.
  • A replacement for talk radio?
  • Pirate radio on YouTube
  • YouTube as a radio with no video
  • YouTube “stars” 
  • Where does this leave the future of radio when radio doesn’t have a competitive model for IP delivered audio?

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iHeart’s Secret Buyer

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            Entercom’s Coming Cutbacks

            The Silent Alpha Media Bankruptcy

            Investors Love/Hate With Entercom

            Will Apple Invest In iHeart?

            The SiriusXM/Pandora Mistake

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Another $45 Million in Entercom Cutbacks Coming

Summary

  • Revenue down 4% again, stock tanks to $6.85 – how CBS employees will pay with their jobs.
  • The only things that are working at Entercom were started by CBS – here’s the proof.
  • There is already a three-stage plan to start the cost savings – how it is spread out and when.
  • Things are so bad Entercom threatens to double down on the $110 million in cost synergies already promised.

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The Alpha Bankruptcy

It appears that Alpha is headed for the junk heap.

Larry Wilson is out – his plan to grow a live and local radio company ran into the reality that he could never take Alpha public with a market increasingly disinterested in radio.

Yet there is a fascinating set of circumstances that could augur an outcome where the leading lender and the company employees could emerge better off than their founder. 

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            Why Investors Keep Buying Entercom

            Apple/iHeart Rumors

            Fired Market Manager Sues Cumulus

            Sexual Harassment Allegations At Entercom

            Entercom’s Operational Problems

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Why Investors Keep Buying Entercom

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            Apple/iHeart Rumors

            Fired Market Manager Sues Cumulus

            Sexual Harassment Allegations At Entercom

            Entercom’s Operational Problems

            The Coming SiriusXM Meltdown

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Apple/iHeart Rumors

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            Fired Market Manager Sues Cumulus

            Sexual Harassment Allegations At Entercom

            Entercom’s Operational Problems

            The Coming SiriusXM Meltdown

            Radio Music Performance Fee Surprise

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