Cumulus Blows Up Detroit

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  1. Why Cumulus is willing to shoot its billing in the foot to save a salary.
  2. How the manager who exceeded Mary Berner’s expectations with the number one billing in the market wound up “re-tirefired”.
  3. Who the cheap frontrunner replacement reportedly being considered is and why employees derogatorily refer to him as “pee pants” reportedly because he’s so nervous.
  4. “Panic at the Frisco” – More intrigue in the Bay Area.
  5. How Berner intends to implement the Entercom (Bain) school of management.

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The Death of Live & Local

Tuesday 11 Hubbard firings in Chicago.

Yesterday another 11 in St. Louis.

Hear me out.

If Hubbard put out a news release that they had hired 22 MORE people instead of firing them, it would be seen as a positive sign of growth and stability.

To not see the mass firing of employees before the holidays can easily be seen for what it is.

Desperation.

But Hubbard is not alone.

New intelligence that I will share with you this morning indicates that radio groups are giving up on the concept of live and local and although they’ve been chipping away at it for years, something major has happened now to accelerate the process.

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The Threat of SiriusXM

  • Radio’s nightmare from 25 years ago has come true – satellite radio is the future of traditional broadcasting.
  • What about digital where radio efforts are virtually non-existent – is it advantage SiriusXM?
  • Why 2019 will be the end of live and local terrestrial radio.
  • But SiriusXM has some dirty secrets that they don’t want its radio competitors to know.
  • How does a satellite service that doesn’t compete with radio for advertising and doesn’t offer its programming for free be the future of the radio industry?

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The Next Radio Audience

  • The last Baby Boomer has moved past the 25-54 demographic so why are there so many stations doubling down on efforts to reach them?
  • Demographers reveal radio’s new target audience — one that is worth pursuing for a long time to come.
  • A warning about programming to Millennials and why radio can’t program to an entire generation.
  • Why this new “sweet spot” for radio could give birth to 6 or more innovative new formats that can drive new listening for the first time.
  • Surprising revelations about alt-rock and The Breeze (flanker adult contemporary format) — do they hit radio’s new desired demographic target?

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Bankrupt iHeart’s $80 Million in Bonuses

iHeart is being pillaged even before it exits bankruptcy.

This is the story of Bob Pittman and 100 junior executives running off with the spoils to the tune of $82 million or more in future bonuses (not counting what was already awarded).

Publicly, Pittman is acquiring companies as if when iHeart emerges from bankruptcy current ownership will be around to manage the whole thing.

Privately, Pittman is planning an exit and the company is going to be sold but the real damage will be to the radio industry that remains.

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A new subscription also unlocks these full articles …

            Brutal Entercom Firing

            Pittman & Bressler’s Removal From iHeart

            Efficacy of iHeart’s New “Breeze” Format

            iHeart’s Troubling Bankruptcy Board

            Cumulus Closer to a 2nd Bankruptcy

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Brutal Entercom Firing

I get that things are bad in radio right now.

Employees treated like they are less than human while their bosses get all the benefits and respect that, by their performance, they don’t earn.

We get a lot of reports about mistreatment, toxic workplaces and abuse of power.

But the one you’ll read today is as bad as it gets and it’s from Entercom.

This harrowing treatment may be the new normal for today’s radio industry.

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A new subscription also unlocks these full articles …

            Pittman & Bressler’s Removal From iHeart

            Efficacy of iHeart’s New “Breeze” Format

            iHeart’s Troubling Bankruptcy Board

            Cumulus Closer to a 2nd Bankruptcy

            Dickey to Strike In 3 Weeks

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Pittman & Bressler’s Removal From iHeart

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A new subscription also unlocks these full articles …

            Efficacy of iHeart’s New “Breeze” Format

            iHeart’s Troubling Post-Bankruptcy Board

            Cumulus Closer to a 2nd Bankruptcy

            Dickey to Strike In 3 Weeks

            iHeart’s Secret Buyer

            $45 Million in Entercom Cutbacks Coming

And includes access to every article for the past year plus 4,049 in our archive like these (scroll through/latest first).  Everything.

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Efficacy of iHeart’s New “Breeze” Format

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with Efficacy of iHeart’s New “Breeze” Format here. 

A new subscription also unlocks these full articles …

            iHeart’s Troubling Post-Bankruptcy Board

            Cumulus Closer to a 2nd Bankruptcy

            Dickey to Strike In 3 Weeks

            iHeart’s Secret Buyer

            $45 Million in Entercom Cutbacks Coming

            The Alpha Bankruptcy

            Why Investors Keep Buying Entercom

And includes access to every article for the past year plus 4,048 in our archive like these (scroll through/latest first).  Everything.

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iHeart’s Troubling Post-Bankruptcy Board

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with iHeart’s Troubling Post-Bankruptcy Board here. 

A new subscription also unlocks these full articles …

            Cumulus Closer to a 2nd Bankruptcy

            Dickey to Strike In 3 Weeks

            iHeart’s Secret Buyer

            $45 Million in Entercom Cutbacks Coming

            The Alpha Bankruptcy

            Why Investors Keep Buying Entercom

            Apple/iHeart Investment Rumors

And includes access to every article for the past year plus 4,047 in our archive like these (scroll through/latest first).  Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media-- insightful, deadly honest and informative.

Inside Music Media contains no advertising.  Accepts no corporate money or consideration.  And is beholden only to subscribers who appreciate it so much that they pay for it.  Thank you.

$100 NewsTip Hotline. 

Cumulus Closer to a 2nd Bankruptcy

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with Cumulus Closer to a 2nd Bankruptcy here. 

A new subscription also unlocks these full articles …

            Dickey To Strike In 3 Weeks

            iHeart’s Secret Buyer

            $45 Million in Entercom Cutbacks Coming

            The Alpha Bankruptcy

            Why Investors Keep Buying Entercom

            Apple/iHeart Investment Rumors

And includes access to every article for the past year plus 4,046 in our archive like these (scroll through/latest first).  Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising.  Accepts no corporate money or consideration.  And is beholden only to subscribers who appreciate it so much that they pay for it.  Thank you.

$100 NewsTip Hotline.