Inside Music MediaJerry Del Colliano

This is the worst quarter in radio’s history as financial analysts prepare to warn their clients about new data.

That means even greater losses than the ones radio groups previously predicted.

What’s worse is how many quarters the industry can sustain further losses before more drastic measures will be taken especially as a second lockdown looms in many states.

No radio group can sustain these losses looking to the current third quarter and for whatever happens for the entire year.

There are some surprises as to which radio groups are doing better and losing less.  No company will likely post positive growth for the year.

There is only one radio group that is already restructuring to stay afloat and one that – believe it or not – could become immune to coronavirus losses within 6-9 months.

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