INSIDE …
- Agencies and advertisers are pushing hard for radio to change the way it sells.
- How the advertiser-promoted move toward impressions will backfire.
- The secret to getting ahead of this mistake.
- Some radio groups are considering a better alternative than impression selling.
Read the full article here
Samples here
Recent Posts
- The Disconnected Dashboard
- Is Saga’s Turnaround Working?
- Beasley’s Hall Pass
- iHeart’s Q1 Growth Masks Profitability Decay
- Townsquare’s Deceiving Earnings Report
- Radio's New Global Capital Play
- Why Billionaires Keep Buying Dying Linear Media
- How Radio Is Dealing with Fake AI Music
- How to Make Pittman & Berner Money
- A Third Cumulus Bankruptcy?