The Return of Live Events

Live events are being held prisoner by COVID-19.

This is a big business, popular with fans and critical to the health of music-related industries but held hostage by something unforeseeable less than two months ago.

  • There is a timeline for more normalcy in live events – notice I didn’t say return to complete normalcy.
  • And there are alternatives to live events that are so alluring that we already have anecdotal information that they could be a big business born of this pandemic.
  • When you see some of the potential startups from virus-proof concert “spacesuits” to compelling virtual concerts, you’ll see that the music business is never down and out but always disrupted and innovating.

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