The Next Format Trend Is Emerging Now

INSIDE … 

  • A warning of a format trend that stations will have to deal with to prevent further audience attrition.
  • Three radio formats that look like they are benefiting from this trend already are NOT.
  • Dig deeper into how this trend is different from past changes in listener behavior.
  • Learn how TikTok, social media and covid are impacting audience preferences.
  • The steps forward to safely proceed because this trend also comes with a dangerous no-no.

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