$5,000 Springsteen Tickets

  • It’s dynamic pricing – and oh, by the way, radio sellers should learn about it.
  • What former American Airlines CEO Bob Crandall told my radio workshop about “continuous pricing”.
  • The threat bigger than $5,000 tickets that could impact the future of live events. 
  • Taylor Swift’s answer to ticket scalpers that made her $50 million more on tour.

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Previously:  Plunging Morale is Costing Audacy …  What iHeart Will Do …  Audacy & iHeart Undercutting Ad rates by 75% …  Audacy’s Big Reveal …  A Paid FM App Replacing Car Radio …  Radio Ad Revenue to Drop 10%Next Year …  Warshaw Walks Away from Cumulus …  Audacy’s Long Goodbye …  iHeart & Audacy Driving Down Ad Rates …  Why Audacy Stock is Now Worth 77 Cents 

You may also like:  iHeart Crashing …  A Change in Radio Rates and Contract Length  …  Warshaw Inciting Cumulus Shareholder RevoltCumulus to Layoff Station Personnel …  Westwood One to Shutter Another Division The Danger of Electric Cars to Radio …  Audacy & iHeart Playing Dirty with Ad RatesTownsquare’s Major ExpansionCumulus Just Screwed ItselfAverage Song Length Nose Dives

What iHeart Will Do

  • A warning about how they will operate after missing revenue goals
  • Starting to change the way they handle local sales
  • How they will make up the decline in local and national revenue 
  • Their new podcasting narrative 
  • How their bankruptcy may have to be re-engineered

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Previously:  Audacy & iHeart Undercutting Ad rates by 75% …  Audacy’s Big Reveal …  A Paid FM App Replacing Car Radio …  Radio Ad Revenue to Drop 10%Next Year …  Warshaw Walks Away from Cumulus …  Audacy’s Long Goodbye …  iHeart & Audacy Driving Down Ad Rates …  Why Audacy Stock is Now Worth 77 CentsiHeart Crashing …  A Change in Radio Rates and Contract Length 

You may also like:  Warshaw Inciting Cumulus Shareholder RevoltCumulus to Layoff Station Personnel … Westwood One to Shutter Another Division The Danger of Electric Cars to Radio …  Audacy & iHeart Playing Dirty with Ad RatesTownsquare’s Major ExpansionCumulus Just Screwed ItselfAverage Song Length Nose Dives

Audacy & iHeart Undercutting Ad Rates by 75%

  • The dire warning from Katz rep firm about Audacy’s predatory tactics (read it)
  • How NASCAR got duped into out of target stations due to aggressive Audacy rate cutting 
  • The way Audacy beats the asking price even before competitors get to bid
  • Two big advertisers who are spending 25% of their previous budget to get the same number of ads -- or more. 
  • What happened when Saga deliberately undercut Audacy to see how low they would go.

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Previously:  Audacy’s Big Reveal …  A Paid FM App Replacing Car Radio …  Radio Ad Revenue to Drop 10%Next Year …  Warshaw Walks Away from Cumulus …  Audacy’s Long Goodbye …  iHeart & Audacy Driving Down Ad Rates …  Why Audacy Stock is Now Worth 77 CentsiHeart Crashing …  A Change in Radio Rates and Contract Length   

You may also like:  Warshaw Inciting Cumulus Shareholder RevoltCumulus to Layoff Station Personnel … Westwood One to Shutter Another Division The Danger of Electric Cars to Radio …  Audacy & iHeart Playing Dirty with Ad RatesTownsquare’s Major ExpansionCumulus Just Screwed ItselfAverage Song Length Nose Dives

A Paid FM App Replacing Car Radio

  • The nascent $23 billion business that threatens radio’s main access point 
  • Where BMW is charging for heated seats, steering wheel and other add-ons 
  • How manufacturers envision FM radio as a recurring revenue source not a freebie
  • The car company that is already charging for radio

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Previously:  Radio Ad Revenue to Drop 10%Next Year …  Warshaw Walks Away from Cumulus …  Audacy’s Long Goodbye …  iHeart & Audacy Driving Down Ad Rates …  Why Audacy Stock is Now Worth 77 CentsiHeart Crashing …  A Change in Radio Rates and Contract Length …  Warshaw Inciting Cumulus Shareholder RevoltCumulus to Layoff Station Personnel  

You may also like:  Westwood One to Shutter Another Division The Danger of Electric Cars to Radio …  Audacy & iHeart Playing Dirty with Ad RatesTownsquare’s Major ExpansionCumulus Just Screwed ItselfAverage Song Length Nose DivesRecession Plans at the Big 3 Radio Groups

Warshaw Walks Away from Cumulus

  • How the board kept Warshaw’s consortium from buying the company 
  • The name of the private equity firm that quietly put up the money 
  • The true offer from Warshaw that board chairman Andy Hobson slow walked 
  • The board feared angering Mary Berner – here’s why.

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Previously:  Audacy’s Long Goodbye …  iHeart & Audacy Driving Down Ad Rates …  Why Audacy Stock is Now Worth 77 CentsiHeart Crashing …  A Change in Radio Rates and Contract Length …  Warshaw Inciting Cumulus Shareholder RevoltCumulus to Layoff Station Personnel Westwood One to Shutter Another DivisionThe Danger of Electric Cars to Radio 

You may also like: Audacy & iHeart Playing Dirty with Ad RatesTownsquare’s Major ExpansionCumulus Just Screwed ItselfAverage Song Length Nose DivesRecession Plans at the Big 3 Radio Groups

Audacy’s Long Goodbye

  • The next cuts investment banks are predicting 
  • The danger of being delisted from the New York Stock Exchange 
  • Watching for the dreaded reverse stock split 
  • Can podcasting, sports betting and digital save Audacy? 
  • The difficult conversations Audacy will be having with lending banks that are holding all the cards.

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Previously:  iHeart & Audacy Driving Down Ad Rates …  Why Audacy Stock is Now Worth 77 CentsiHeart Crashing …  A Change in Radio Rates and Contract Length …  Warshaw Inciting Cumulus Shareholder RevoltCumulus to Layoff Station Personnel Westwood One to Shutter Another DivisionThe Danger of Electric Cars to RadioAudacy & iHeart Playing Dirty with Ad Rates

You may also like: … Townsquare’s Major ExpansionCumulus Just Screwed ItselfAverage Song Length Nose DivesRecession Plans at the Big 3 Radio Groups

iHeart & Audacy Driving Down Ad Rates

  • The reputed largest giveaway by a radio station ever (Audacy) 
  • This week’s iHeart platform deal that eviscerated what a client pays for radio ads 
  • How consolidators are putting the squeeze on independent local competitors
  • How buyers are having their way with radio rates without the knowledge of the client

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Previously:  Why Audacy Stock is Now Worth 77 CentsiHeart Crashing …  A Change in Radio Rates and Contract Length …  Warshaw Inciting Cumulus Shareholder RevoltCumulus to Layoff Station PersonnelThe Danger of Electric Cars to RadioAudacy & iHeart Playing Dirty with Ad Rates

You may also like:  Cumulus Just Screwed ItselfAverage Song Length Nose DivesRecession Plans at the Big 3 Radio Groups

Most Popular:  Westwood One to Shutter Another Division Audacy Stock Downgraded to Zero Cumulus to Layoff Station Personnel

iHeart Crashing

  • What big banks fear about iHeart
  • Why they are slashing their best possible target stock price
  • How it affects their competitors 
  • One and done or the mother of all RIFs on the way

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Previously:  Audacy Stock Downgraded to Zero …  A Change in Radio Rates and Contract Length …  Warshaw Inciting Cumulus Shareholder RevoltCumulus to Layoff Station Personnel Westwood One to Shutter Another DivisionThe Danger of Electric Cars to RadioAudacy & iHeart Playing Dirty with Ad RatesTownsquare’s Major ExpansionCumulus Just Screwed Itself

You may also like:  Average Song Length Nose DivesRecession Plans at the Big 3 Radio Groups

Audacy Stock Downgraded to Zero

  • What a $0 stock target means for Audacy’s ability to stay afloat
  • How it specifically affects the bankruptcy timeline
  • Rethinking cost cutting and layoffs
  • CBS Survivor:  Can the Fields maintain control?

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Previously:  A Change in Radio Rates and Contract Length …  Warshaw Inciting Cumulus Shareholder RevoltCumulus to Layoff Station Personnel Westwood One to Shutter Another DivisionThe Danger of Electric Cars to RadioAudacy & iHeart Playing Dirty with Ad RatesTownsquare’s Major ExpansionCumulus Just Screwed ItselfAverage Song Length Nose Dives

 

You may also like: Recession Plans at the Big 3 Radio Groups

A Change in Radio Rates and Contract Length

  • How independent groups are preventing “rate theft” 
  • How non-intuitive longer contracts are actually working out 
  • The brutal iHeart dictate from Bob & Rich to sellers
  • The idea that stops a bullying consolidator from stealing the entire buy
  • Selling without ratings in an economic downturn

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Previously:  Warshaw Inciting Cumulus Shareholder RevoltCumulus to Layoff Station Personnel Westwood One to Shutter Another DivisionThe Danger of Electric Cars to RadioAudacy & iHeart Playing Dirty with Ad RatesTownsquare’s Major ExpansionCumulus Just Screwed ItselfAverage Song Length Nose Dives

 

You may also like: Recession Plans at the Big 3 Radio Groups

Warshaw Inciting Cumulus Shareholder Revolt

  • His next move after getting a second “no” yesterday
  • Why Cumulus won’t even consider Warshaw’s money even as their stock tanks
  • What it would take to get to yes
  • Warshaw’s RIF plan if he eventually gets Cumulus

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Previously: Market Expects Audacy Bankruptcy This YearCumulus to Layoff Station Personnel Westwood One to Shutter Another DivisionThe Danger of Electric Cars to RadioAudacy & iHeart Playing Dirty with Ad RatesTownsquare’s Major ExpansionCumulus Just Screwed ItselfAverage Song Length Nose DivesRecession Plans at the Big 3 Radio Groups

Market Expects Audacy Bankruptcy This Year

  • It’s not their $1 stock price, it is something more worrisome to financial interests
  • The thing that will likely be the last straw to push them into bankruptcy
  • What happens if Audacy goes under (we’re seeing signs even now)
  • The fate of programmers, sellers and their much-despised compensation package

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Previously: Cumulus to Layoff Station Personnel Westwood One to Shutter Another DivisionThe Danger of Electric Cars to RadioAudacy & iHeart Playing Dirty with Ad RatesTownsquare’s Major ExpansionCumulus Just Screwed ItselfAverage Song Length Nose DivesRecession Plans at the Big 3 Radio Groups

Cumulus to Layoff Station Personnel

  • The cutbacks that are planned for already thin Cumulus stations
  • Who will be targeted
  • Why last week’s Westwood One layoffs are not over
  • How for the first time this changes things for Cumulus market managers

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Previously: Westwood One to Shutter Another DivisionThe Danger of Electric Cars to RadioAudacy & iHeart Playing Dirty with Ad RatesTownsquare’s Major ExpansionCumulus Just Screwed ItselfAverage Song Length Nose DivesRecession Plans at the Big 3 Radio Groups