Nielsen has had no bigger friend than iHeart in more ways than people know.
iHeart owns 850+ stations in 150 markets and had plenty of need for audience ratings.
That was before “dislocation” and “excellence centers”.
iHeart is owned by the same people who own a large chunk of Nielsen.
Yet, it is becoming more evident that Nielsen may wind up the ironic victim of the very thing that helped it grow – consolidation.
iHeart’s competitors will be directly impacted by forces that will upend the radio industry once again and redefine how radio will prove effectiveness to advertisers.