Religion Taking Over Media

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  • EMF gets more aggressive.
  • Another new influential religious owner buys in.
  • How they are naming their prices.
  • What religious owners see in owning linear media as radio is being eroded by digital.
  • The “nuclear option” for sellers without religious buyers – 2 case studies.

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Programming to the 8 Second Attention Span

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The average attention span has decreased from 12 seconds in 2000 to 8.25 seconds in 2024 posing a big problem for linear radio content and commercials.

  • What you can do about it right now.
  • How to find and appeal to niche audiences who are under-served by all media – even digital.
  • Advanced data analytics that can help stations focus their content to listener preferences.
  • The on-air “free sampler” not to just drive audiences to digital content but behind paywalls.
  • Interactive features only radio can do and streamers can’t.

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Programming Against Spotify

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Spotify killed the radio star so trying to compete with an endless music library is a zero-sum game, but there are fresh alternatives:

  • How to beat music streamers by playing the least amount of music – here’s the way.
  • Retrofitting radio as a music early-warning system.
  • TikTok talk – borrowing from the hottest app consumed by younger audiences.
  • Twitter news – the antidote to WINS and WTOP. 

Listen to a stunning reality check about Spotify that will shake you awake to rediscover what radio can do that streaming music services cannot.

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What Will Happen to Indie Owners

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  • Will they survive the meltdown of larger consolidators?
  • Should they get out and investors buy low.
  • The best investment in radio at this moment.
  • Whispers about the future of radio with digital.
  • How small and medium markets will deal with the high price of local.

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Will David Field Survive Soros?

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  • What Field has been reportedly saying to others about his future at Audacy.
  • The case for keeping a CEO who lost billions of dollars of shareholders value.
  • Why Alex Soros might be looking for another CEO.
  • The one thing Field has that Soros can strongly relate to.

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iHeart Firing Yet Hiring for Big Bucks

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  • What iHeart is up to with a reimagined hiring/firing scheme.
  • What we’re hearing about big salary hires.
  • Why this will change the way other radio groups think.
  • The new thinking about required years of experience and big pay.
  • Notable allegations of employee distrust.

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iHeart’s Compensation Inequity

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  • iHeart has not given out cost of living increases to most employees for over a decade, but there is one type of employee they are afraid to lose.
  • What is prompting their change in attitude about compensation.
  • How they set the table for other major radio groups to follow suit.
  • The safest job in radio.
  • 2 case studies: new found money.

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What If iHeart, Audacy & Cumulus All Fail

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  • Audacy is limping out of bankruptcy next month, Cumulus and iHeart face a second bankruptcy within the next few years and most of the remaining radio groups whose stock is trading under $1 are on track to be delisted.
  • Health check of radio’s top 3 groups.
  • Best and worst outcomes for all three.
  • What are the big groups thinking – what we’re hearing about their future options.

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Upset in Political Ad Spending

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  • New surprising projections are sending panicked group execs back to the drawing board.
  • How the radio industry’s political spending is a self-inflicted wound.
  • What to do, how to fix it and win back defectors in time for November.
  • Are radio ads that used to be the most affordable now too expensive?
  • How to save a political buy that is turning to digital and podcast.

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Audacy in the Blast Zone of Deregulation Bombshell

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  • How anyone unhappy with George Soros owning a large share of Audacy can now block it or fatally delay it by filing one piece of paper.
  • If the FCC fails to act in favor of the pending waiver Soros needs, then what?
  • How Audacy is quickly losing control of a critical timeline out of bankruptcy.
  • The prognosis of a fresh start promised by Audacy to advertisers and employees in light of recent developments.

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Audacy Bankruptcy in Danger

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  • The self-inflicted wound that Audacy is making that could have uncertain consequences.
  • The possible hitch that could develop with Soros Foundation’s deal to rescue Audacy.
  • Why debtors who have taken a financial hit may have second thoughts over the next six weeks.
  • The “Get Out of Jail FREE” card Audacy is banking on.

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