Make AI Recommend Your Station

Happy Fourth of July weekend.

Everyone is using AI to save money and they’re missing a critical point:  AI is becoming the gatekeeper to media discovery, and radio has very little influence over the systems deciding what listeners hear next. By the time this shift becomes obvious in audience data, it may already be difficult to reverse.

I’ve been digging into answers – a list of ways to shore up radio in the mindless mind of artificial intelligence.

Ways to make it hard for AI NOT to recommend your station.

With in-car listening leaning toward streaming, listeners are increasingly asking AI for what they specifically want (it’s not always stations, call letters and brands) and this is how to get ahead of it.

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Why Radio Is Running from Radio

  • It’s crazy but radio is in the business of not being radio – pressure to make digital replace spot revenue losses, the willingness to drive their best listeners to podcasting competitors – even changing radio’s name to audio.
  • But is it working? Will it work?  PricewaterhouseCoopers and the Interactive Advertising Bureau have evidence of the pivot away from radio by radio.
  • Why radio companies are not migrating to higher-margin growth businesses.
  • The changing media revenue pie – what radio is now fighting for.
  • The truth behind radio’s reinvention from people who spend the ad money.

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Context-based Music Programming

  • Last semester I had a music business student who had over 100 different Spotify playlists for just about any vibe you could think of and while most have multiple playlists that fit the mood, radio doesn’t address this burgeoning need – until now.
  • Spotify owns personal content but radio can own shared content – today I describe numerous ways for you to accomplish this.
  • Context (mood, activity, time and purpose) is a primary determinant of music choice now and popularity (what we do in radio) is only one of many factors.
  • Radio's traditional "play the biggest hits" model faces pressure -- It’s no longer just what songs are played, but why and how.

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iHeart Layoffs a Warning Sign

  • These layoff stories are getting old decades after consolidation, but now they are different – a warning of what’s ahead in an industry wrecked by private equity owners.
  • Today we look at what the next stage could be – firings, yes but a whole lot more as debt is forcing financially strapped operators to do what was unimaginable even 3 years ago.
  • The question nobody asks -- If radio is becoming more efficient every year, why aren't profits exploding?

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Selling Without Ratings

  • The cost of ratings is forcing stations to find alternatives as they see their spot revenue decline.
  • The obvious alternative is paying for another less expensive ratings service but it isn’t the only answer.
  • Local and regional sellers particularly are having success through their own creativity and I’ve gathered a few of the proven methods for you this morning.
  • Actually, even if you can afford to pay Nielsen, you’ll want to check out these tactics that could be used against you by a savvy competitor.

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Audacy’s Missing Middle Management

  • Audacy is leading the radio industry in the elimination of middle management as an answer to continued large earnings declines and threats of not being able to service debt.
  • We dive into whether this reduction in market managers is just getting underway or heating up.
  • And what would trigger the next round of so-called “operational improvements” to avoid covenant breaches.
  • It’s best to have no surprises and look ahead to whether this is the new, permanent operating architecture. And as bad as this is for high profile managers, one job is a must have at every station now, no matter what.

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Beating Digital Competitors

  • Linear NFL games account for most of the top 50 TV shows even in a digital age – how can that strategy be applied to radio.
  • Why streamers like Netflix and Amazon want to be more like linear TV and what will happen if they spend their way into contention.
  • We get into those questions as we see a scenario for radio to obliterate digital competitors including podcasters by making a few strategic adjustments.
  • How to do it in local radio for a very reasonable price.

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Why the FCC is Vetting Cumulus’s New Mystery Owners

  • Brendan Carr’s FCC is acting out its solution to radio bankruptcies that are approved too quickly – think Audacy – by vetting Cumulus’s mystery owners and slow rolling transfer of licenses.
  • Cumulus is bleeding red ink coming off the worst quarter in memory so the FCC’s just-announced postponing the transfer of 393 station licenses potentially hampering the company’s future ability to survive.
  • To be honest, no one knows who the new owners are at any given minute and as we’ve discovered even the FCC doesn’t know as of June 19.
  • Is this a new trend or a one-off affecting just Cumulus? What about the speculative rumors that won’t go away about fears of a certain hedge fund in the wings ready to brutally gut Cumulus. 

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Playing the Wrong Hits

  • One of the many advantages to teaching music business college students is you see the next trends developing before your eyes so I really want to share this with you because it is the total opposite of how radio currently plays music.
  • No one plays the hits better than radio, but now audience tastes are evolving from repetition to context – and while streaming music services can match every mood at every whim, it turns out radio has some options to compete better.
  • We’re taking a deep dive into specifics with two models that any radio station can adopt to make them instantly more competitive with digital alternatives.
  • At the very least, know why playing the hits isn’t working the way it used to and who knows, maybe you make a few of the suggested adjustments. Let me know what you think.

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Beasley’s Red Hot Stock

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  • How a small radio group that could wind up in the hands of lenders by December 2027 is more attractive to investors than even iHeart.
  • Why Beasley decided to hit the ATM late last week – not that one, an even better one.
  • What the market knows that no one is saying about the price surge.
  • How investors are swallowing Beasley’s recent restructuring.

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Radio’s New Vulture Investors

In this article

  • Why critics describe the Alden Model as “ruthless” cost-cutting.
  • The four aspects of the Alden Model.
  • Why the radio industry may be paying attention.
  • The radio group most likely to go “Alden” and strip-mine their company.

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Slamming the Door on Digital

The radio industry’s obsession with not being radio (podcasting, audio and low margin digital) is contributing to stopping spot radio growth in its tracks, but it doesn’t have to be that way because latest research shows digital’s vulnerability to traditional media.

Why it matters

  • Digital provides exact metrics on reach but the problem is that advertisers, some of whom are siphoning dollars from spot radio, are reaching bots – fake, non-existent “listeners”.
  • There’s a way to flip the script on digital competitors siphoning off spot dollars.

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iHeart’s Trade Problem

iHeart seems to be too big to fail although size is no guarantee because at the center of their survival is overleveraging that will likely cause another renegotiation on their outstanding $5+ billion debt.

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  • How much they rely on trade (compared to digital).
  • Their updated cash on hand number.
  • Why you will want to be aware of the financial metrics that get buried in claims of growth.
  • Quick quote: “the illusion of growth”. 

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Radio’s Angry New Lender/Owners

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Lender/owners are losing their shirts, forced to take equity in bankrupt radio groups and taking a haircut on the investments they made in owning stations and they are arriving in ill humor and ready to shakeup the radio industry again.

  • What radio run by people making the biggest decisions who never programmed a radio station looks like.
  • Four new-age companies that will own most of the stations (trust me, they’re not who you think they are).
  • Bankruptcy is so yesterday – a new approach is what to keep an eye on.
  • And, the most important audience for the new breed of unexpected lender/owner.

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Nielsen’s Predictive Ratings

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Just as diary market stations are fighting for survival, Nielsen is imposing new rules that turn the results into even more of a prediction of audiences rather than statistical reality upon which to sell advertising.

  • Will “shoulda, coulda, woulda” ratings win the support of financially-hurting non-PPM markets?
  • How do stations deal with predictive models?
  • Is the new method actually more accurate, or just cheaper to produce?
  • And, what is the likely outcome for diary market stations and their advertisers.

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Radio Stations Are Cheap. Should You Buy One?

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  • The case for buying.
  • The case for waiting (or walking).
  • The verdict based on recent successful acquisitions and failures.
  • Quick quote:  “Valuation gap persists — Many sellers are still anchored to yesterday's prices but as the debt noose tightens, they will be forced to sell at even lower rates if they wait”.

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