Audacy’s Missing Middle Management

  • Audacy is leading the radio industry in the elimination of middle management as an answer to continued large earnings declines and threats of not being able to service debt.
  • We dive into whether this reduction in market managers is just getting underway or heating up.
  • And what would trigger the next round of so-called “operational improvements” to avoid covenant breaches.
  • It’s best to have no surprises and look ahead to whether this is the new, permanent operating architecture. And as bad as this is for high profile managers, one job is a must have at every station now, no matter what.

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Beating Digital Competitors

  • Linear NFL games account for most of the top 50 TV shows even in a digital age – how can that strategy be applied to radio.
  • Why streamers like Netflix and Amazon want to be more like linear TV and what will happen if they spend their way into contention.
  • We get into those questions as we see a scenario for radio to obliterate digital competitors including podcasters by making a few strategic adjustments.
  • How to do it in local radio for a very reasonable price.

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Why the FCC is Vetting Cumulus’s New Mystery Owners

  • Brendan Carr’s FCC is acting out its solution to radio bankruptcies that are approved too quickly – think Audacy – by vetting Cumulus’s mystery owners and slow rolling transfer of licenses.
  • Cumulus is bleeding red ink coming off the worst quarter in memory so the FCC’s just-announced postponing the transfer of 393 station licenses potentially hampering the company’s future ability to survive.
  • To be honest, no one knows who the new owners are at any given minute and as we’ve discovered even the FCC doesn’t know as of June 19.
  • Is this a new trend or a one-off affecting just Cumulus? What about the speculative rumors that won’t go away about fears of a certain hedge fund in the wings ready to brutally gut Cumulus. 

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Playing the Wrong Hits

  • One of the many advantages to teaching music business college students is you see the next trends developing before your eyes so I really want to share this with you because it is the total opposite of how radio currently plays music.
  • No one plays the hits better than radio, but now audience tastes are evolving from repetition to context – and while streaming music services can match every mood at every whim, it turns out radio has some options to compete better.
  • We’re taking a deep dive into specifics with two models that any radio station can adopt to make them instantly more competitive with digital alternatives.
  • At the very least, know why playing the hits isn’t working the way it used to and who knows, maybe you make a few of the suggested adjustments. Let me know what you think.

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Beasley’s Red Hot Stock

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  • How a small radio group that could wind up in the hands of lenders by December 2027 is more attractive to investors than even iHeart.
  • Why Beasley decided to hit the ATM late last week – not that one, an even better one.
  • What the market knows that no one is saying about the price surge.
  • How investors are swallowing Beasley’s recent restructuring.

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Radio’s New Vulture Investors

In this article

  • Why critics describe the Alden Model as “ruthless” cost-cutting.
  • The four aspects of the Alden Model.
  • Why the radio industry may be paying attention.
  • The radio group most likely to go “Alden” and strip-mine their company.

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Slamming the Door on Digital

The radio industry’s obsession with not being radio (podcasting, audio and low margin digital) is contributing to stopping spot radio growth in its tracks, but it doesn’t have to be that way because latest research shows digital’s vulnerability to traditional media.

Why it matters

  • Digital provides exact metrics on reach but the problem is that advertisers, some of whom are siphoning dollars from spot radio, are reaching bots – fake, non-existent “listeners”.
  • There’s a way to flip the script on digital competitors siphoning off spot dollars.

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iHeart’s Trade Problem

iHeart seems to be too big to fail although size is no guarantee because at the center of their survival is overleveraging that will likely cause another renegotiation on their outstanding $5+ billion debt.

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  • How much they rely on trade (compared to digital).
  • Their updated cash on hand number.
  • Why you will want to be aware of the financial metrics that get buried in claims of growth.
  • Quick quote: “the illusion of growth”. 

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Radio’s Angry New Lender/Owners

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Lender/owners are losing their shirts, forced to take equity in bankrupt radio groups and taking a haircut on the investments they made in owning stations and they are arriving in ill humor and ready to shakeup the radio industry again.

  • What radio run by people making the biggest decisions who never programmed a radio station looks like.
  • Four new-age companies that will own most of the stations (trust me, they’re not who you think they are).
  • Bankruptcy is so yesterday – a new approach is what to keep an eye on.
  • And, the most important audience for the new breed of unexpected lender/owner.

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Nielsen’s Predictive Ratings

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Just as diary market stations are fighting for survival, Nielsen is imposing new rules that turn the results into even more of a prediction of audiences rather than statistical reality upon which to sell advertising.

  • Will “shoulda, coulda, woulda” ratings win the support of financially-hurting non-PPM markets?
  • How do stations deal with predictive models?
  • Is the new method actually more accurate, or just cheaper to produce?
  • And, what is the likely outcome for diary market stations and their advertisers.

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Radio Stations Are Cheap. Should You Buy One?

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  • The case for buying.
  • The case for waiting (or walking).
  • The verdict based on recent successful acquisitions and failures.
  • Quick quote:  “Valuation gap persists — Many sellers are still anchored to yesterday's prices but as the debt noose tightens, they will be forced to sell at even lower rates if they wait”.

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