For those who may not know, radio when it was in its second heyday used to employ a contest giveaway called "Hi-Lo" where callers to the station eventually guessed the jackpot and won money.

Many of us, as program directors, also ran contests similar to

Prince and the Paupers

Prince is one of the most exciting, controversial, sexy and savvy acts in the history of modern music so when he does something different he gains a lot of attention.