- One of the many advantages to teaching music business college students is you see the next trends developing before your eyes so I really want to share this with you because it is the total opposite of how radio currently plays music.
- No one plays the hits better than radio, but now audience tastes are evolving from repetition to context – and while streaming music services can match every mood at every whim, it turns out radio has some options to compete better.
- We’re taking a deep dive into specifics with two models that any radio station can adopt to make them instantly more competitive with digital alternatives.
- At the very least, know why playing the hits isn’t working the way it used to and who knows, maybe you make a few of the suggested adjustments. Let me know what you think.
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