The 9-year span of listeners that could save radio

  • The sweet spot – the next great group of people who are available now to provide great radio audience growth for the next 12 years.
  • How should a station target a super group this narrow?
  • What is the secret to unlocking their passion – it comes down to one word.
  • Does “narrow targeting” involve inventing entirely new formats or making critical adjustments to existing formats?
  • What are some major do’s and don’ts with which to get started.

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Entercom’s Event Business in Question

  • The “new look” live events business shaping up under Entercom
  • Puzzling revenue numbers, revamping of what’s a live event
  • New practices and policies created largely by non-CBS people
  • How even Taylor Swift lays an egg for Entercom live events
  • Walking away from money – Entercom’s new strategy

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The Sale of Westwood One

  • Did Cumulus try to sell Westwood One? Is it still trying?
  • What is Westwood now worth without major New York and DC stations to clear spots?
  • What it is likely to take to buy Westwood One at this point.
  • The best buyer for Westwood.
  • What happens to Westwood One should Cumulus enter a second bankruptcy?

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Cox Radio

  • Now that the TV stations are sold, why selling part or all of Cox’s Radio division could be very complicated.
  • The kind of prices Cox will be seeking?
  • Who might have the greatest interest in Cox Radio?
  • What happens to Kim Guthrie?

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Cumulus Without Major Markets

  • The effect of the Cumulus selloff on competitors
  • Will more stations be sold
  • What could make Cumulus giveaway WPLJ
  • The fate of WABC-AM
  • The selloff side effects on Westwood One 

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