Friday, February 22, 2019

The 9-year span of listeners that could save radio

The sweet spot – the next great group of people who are available now to provide great radio audience growth for the next 12 years.
How should a station target a super group this narrow?
What is the secret to unlocking their passion – it comes down to one word.
Does “narrow targeting” involve inventing entirely new formats or making critical adjustments to existing formats?
What are some major do’s and don’ts with which to get started.

Read the full article now.

Thursday, February 21, 2019

Entercom’s Event Business in Question

Read the full article now.

Wednesday, February 20, 2019

Did Cumulus try to sell Westwood One? Is it still trying?
What is Westwood now worth without major New York and DC stations to clear spots?
What it is likely to take to buy Westwood One at this point.
The best buyer for Westwood.
What happens to Westwood One should Cumulus enter a second bankruptcy?

Read the full article now.

Tuesday, February 19, 2019

Now that the TV stations are sold, why selling part or all of Cox’s Radio division could be very complicated.
The kind of prices Cox will be seeking?
Who might have the greatest interest in Cox Radio?
What happens to Kim Guthrie?

Read the full article now.

Friday, February 15, 2019

Read the full article now.