Unrest at Audacy Over Talent Fees

INSIDE …

  • Talk about cheap – Audacy’s reported new talent fee arrangement is one for the books.
  • Sources describe a “near rebellion” in some markets – what’s eating them.
  • Audacy’s likely next moves after cutting talent fees.
  • Fear surrounding a potential revision of the sales compensation plan.

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Radio Left with Only 25% of Ad Dollars by 2025

INSIDE …

  • And the winner is – yes, one radio group saw this sea change coming. 
  • For everyone else, sample these cutbacks that are even more draconian than previously.
  • What the radio wind down will look like between now and 2025. 
  • There is a model to survive – you’re not going to like it – but here’s what the radio groups with the most to lose are thinking about implementing.

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Growing Disdain for Radio at Client Level

INSIDE …

  • The worst offenders called out by agencies, buyers and planners privately. 
  • How to fix the needless loss of national ad revenue – three steps right out of the client, buyer and planners mouths. 
  • Radio has it all wrong – how TV is the gold standard among national clients. 
  • How clients (not agencies) laugh at radio’s give me the whole buy and I will drop prices to the floor mentality – what’s better than a low price?

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18-24’s Share What It Would Take to Get Them Listening

INSIDE …

  • I hypothetically offered every student in my NYU Music Business class a free radio station in their hometown – 75% said they would give it back, no thanks but 25% came up with some genius ideas.
  • The length, makeup and content of shows for younger audiences.
  • Different type music stations and spoken word ideas that no one in radio has ever tried.
  • Their eye-opening list of do’s and don’ts.

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Radio Needs to Stop Relying on Music

  • How did the record labels go from the brink of ruin at the turn of the century to record revenue ($1.58 billion ahead of last year’s first-half).
  • How can radio get some of that -- It has to do with disrupting its relationship with the music business.
  • The podcasting model sucks as a revenue generator and that’s a good thing for radio – yet there is a format that everyone is missing that would be explosive.
  • If the labels could blow up vinyl and CDs, there is one bold move that radio can do to thrive.

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