Music Media Predictions for 2009

The Big Trend: Social Networking

Not just Facebook and MySpace. The concept of building a social network around almost anything and having passionate people come together.

2008 may go down as the year of Twitter -- the 140 character communication system that asks what you're doing -- short and sweet. If you haven't tried Twitter, do it now and experiment with it -- (follow me, too).

We'll be talking a lot about the importance of understanding social networking in the year ahead, but for now let me caution you not to fall into the traditional media misconception that social&hellip

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Music Media Predictions for 2009

The Big Trend: Social Networking

Not just Facebook and MySpace. The concept of building a social network around almost anything and having passionate people come together.

2008 may go down as the year of Twitter -- the 140 character communication system that asks what you're doing -- short and sweet. If you haven't tried Twitter, do it now and experiment with it -- (follow me, too).

We'll be talking a lot about the importance of understanding social networking in the year ahead, but for now let me caution you not to fall into the traditional media misconception that social&hellip

Read More  FREE SAMPLES

Rate the Radio CEO

Apple CEO Steve Jobs was voted as one of the nicest bosses in American business by his employees according to a Glassdoor.com survey.

Jobs, in spite of his quirkiness and tough facade was given a 90% approval ratings by Apple employees. In fact, six of the top ten nicest CEOs headed Silicon Valley companies.

Keep in mind that these six companies are experiencing the same economic downturn as everyone else but somehow they manage to win the admiration of their workers in terms of how they lead their company through tough times. I mention this because the radio "get out of jail" card is always the economy.

Even some&hellip

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Rate the Radio CEO

Apple CEO Steve Jobs was voted as one of the nicest bosses in American business by his employees according to a Glassdoor.com survey.

Jobs, in spite of his quirkiness and tough facade was given a 90% approval ratings by Apple employees. In fact, six of the top ten nicest CEOs headed Silicon Valley companies.

Keep in mind that these six companies are experiencing the same economic downturn as everyone else but somehow they manage to win the admiration of their workers in terms of how they lead their company through tough times. I mention this because the radio "get out of jail" card is always the economy.

Even some&hellip

Read More  FREE SAMPLES

Revaluing Radio

Right from the start of radio consolidation, the smart money said these emerging monopolies could never pay back the huge debt they were running up to buy large concentrations of radio stations.

Back then, $100 million sale prices for individual radio properties were not uncommon. Multiples way in excess of ten times were expected. There was so much funny money around that individuals who wanted extra fees were paid millions just for "introducing" seller to buyer.

It was as phony an excuse for paying fees as investment banks, buyers and sellers could come up with.

Did anyone really believe that the debt being&hellip

Read More  FREE SAMPLES

Revaluing Radio

Right from the start of radio consolidation, the smart money said these emerging monopolies could never pay back the huge debt they were running up to buy large concentrations of radio stations.

Back then, $100 million sale prices for individual radio properties were not uncommon. Multiples way in excess of ten times were expected. There was so much funny money around that individuals who wanted extra fees were paid millions just for "introducing" seller to buyer.

It was as phony an excuse for paying fees as investment banks, buyers and sellers could come up with.

Did anyone really believe that the debt being&hellip

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Happy Holidays, Fagreed!

Local radio revenue was off 21% in November.

National down 24%.

And that's with political advertising from a presidential election campaign.

It was the worst month for radio since these tallies were first kept over 20 years ago. And January business is as cold as a New England winter.

Of course, radio executives blame the recession not themselves. The slumping economy is part of the problem, but radio's decline has been in progress longer than the economic downturn.

Unfortunately, the radio industry is not likely to return to break even numbers for years -- if ever -- according to analysts. And the&hellip

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