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Just as diary market stations are fighting for survival, Nielsen is imposing new rules that turn the results into even more of a prediction of audiences rather than statistical reality upon which to sell advertising.
- Will “shoulda, coulda, woulda” ratings win the support of financially-hurting non-PPM markets?
- How do stations deal with predictive models?
- Is the new method actually more accurate, or just cheaper to produce?
- And, what is the likely outcome for diary market stations and their advertisers.
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