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If you ask any radio manager what the biggest problem the industry is facing this year, it is competing against rate droppers.

iHeart has led the race to the bottom and other stations (even consolidators) have had to acquiesce.

The widespread sale of short, cheaper spots has not helped the overall radio industry.

Cumulus followed and look where it got them?

And now just this week we learn CBS Radio is initiating huge rate cuts, doing one-day sales and offering bonuses to get whatever business they can.

It’s bad in markets where local, independent operators are forced to compete with this kind of thing but it doesn’t stop there.

Rampant rate cutting has moved to markets where consolidators do not operate as buyers get used to wielding this kind of power.

They’ve created a monster and it is the media buyer who expects deep rate cuts, promotions and bonuses.

It’s hard to make your numbers like that.

But at our Philly conference next week the focus is on local and independent operators who want solutions to dealing with this new media buyer/advertiser entitlement to drive radio rates down so low stations have a hard time making budget.

1. How to counter pitch a rate dropper and come out ahead.
2. One thing that will almost guarantee you a premium rate making your station immune from rate droppers. Yet few stations have caught on yet. We’ll have one at the table that will share how they do it.
3. How to handle expected bonus spots and meaningless digital bonus ads that drive down rates and give media buyers more weapons to fight with.
4. Things you can do when you have to take a low ball buy (who can afford to turn away money) so the next time you are in a position to get a higher rate in spite of what your competitors give up.

If these issues are as important to you as they are to many broadcasters, find a way to Philly next week – air, car, Amtrak (5 minutes from the station).

Invest one day – Wednesday April 5 -- and you will come away with strategies that make a difference to your bottom line.

View the Full Program here

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• A dirty deal that was planned even before CBS agreed to merge with Entercom
• Why Entercom will be iHeart’s worst nightmare in LA if it pulls this off

A new subscription also unlocks these full articles …

            Mass Cutbacks Ordered At CBS Radio

            Entercom’s LA Fast One

            CBS Radio Revenue Tanking

            Dickey's Resignation from the Cumulus Board

            Entercom Planning 2 Major Surprises

            iHeart's Soaring Stock

            iHeart Major Market Fail

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One, two or three voices?

How many voices on a radio spot is proven to be most effective for your local client by far?

Do you know?

Would you bet your billing on it because that’s exactly what a lot of stations are doing when they don’t listen to what listeners want.

I can promise we will tell you next week at my Philly radio conference and it is one of those three choices.  Research shows you can greatly increase the effectiveness for your client’s local spots if you choose the right number voices.

We’ll have an expert to talk about this.

And also to talk about how to keep advertisers in flight and not off the air. 

We’re all looking for ways to build the revenue up in this challenging year for radio, so let’s not forget this way.

Reduce churn – that will greatly help.

Make more effective ads.

And test those ads.

Then charge a premium for testing and for delivering better results.

But there is so much more because this isn’t a show and it isn’t for networking.

It’s about building revenue, attracting in-demo listeners, competing with digital for revenue and refreshing yourself on trending topics that affect local radio stations.

Again, if you attend this conference – and you get nothing more than this information, you will more than pay for your time invested.

But look at the following list of subjects, you’ll get a whole lot more.

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• Who will be affected and which CBS markets
• How these cutbacks will work and how soon they will be implemented
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A new subscription also unlocks these full articles …

            Entercom’s LA Fast One

            CBS Radio Revenue Tanking

            Dickey's Resignation from the Cumulus Board

            Entercom Planning 2 Major Surprises

            iHeart's Soaring Stock

            iHeart Major Market Fail

            iHeart's Plan to Dupe Lenders

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If you make no other change in the year ahead, the one thing you must do is update your morning show.

Many companies know that they have a problem with changing audiences and their outdated morning shows that are essentially unchanged for years.

If you don’t act, you can be sure they will.

Some 50% of a successful stations revenue is derived from AM drive so a lot is at stake.

Here’s what you are going to have to deal with …

1. Increasingly listeners want a lead female anchor and not just a woman sidekick. iHeart pulled Ellen K off its primary Ryan Seacrest KIIS morning show in LA for a young woman sidekick and sent Ellen to another one of their stations – KOST.       Within months she was beating Seacrest and he and the KIIS show have steadily declined once a strong woman competitor hit the market. If it can happen to “Kiss” and to a name as big as Seacrest, it’s time to look at your options for promoting women in the morning. It’s complex, but we have solid input and useful suggestions.
2. What if you have a solid male morning show personality? This can be delicate but your station has some options.
3. Old features are irrelevant today even though stations need traffic and news for revenue purposes. How to strike a balance between the features radio needs to keep the billing up and new features to get the audience re-engaged.
4. This is a generalization but worth noting – in markets where humor is the chief component of radio morning shows, we’re seeing a slide.
5. Morning show listeners want more authenticity and we’re going to brainstorm some ways to make mornings more authentic before someone else in your market figures it out.
6. Contests are not a big draw but dreams are – all of us are dreamers. But here is what young in-demo audience’s think of as dreams.

Find a way to Philly next week – air, car, Amtrak (5 minutes from the station).

This kind of information is too precious to miss out on and only available in the company of other local operators who are definitely not sitting still.

Invest one day – Wednesday April 5 -- and you will come away with focused ideas and strategies on revenue building, updating your morning show and the following subjects:

View the Full Program here

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Become a NEW SUBSCRIBER and begin with Entercom’s LA Fast One here. 

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

• A down and dirty deal that was planned even before CBS agreed to merge with Entercom
• Why Entercom will be iHeart’s worst nightmare in LA if it pulls this off

A new subscription also unlocks these full articles …

            CBS Radio Revenue Tanking

            Dickey's Resignation from the Cumulus Board

            Entercom Planning 2 Major Surprises

            iHeart's Soaring Stock

            iHeart Major Market Fail

            iHeart's Plan to Dupe Lenders

            The Cumulus Cuts, Staff Reductions

            iHeart Takes 1st Step Toward Bankruptcy Filing

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That’s a problem because everything we do in radio – build cume, expand quarter hour listening, focus on P1s – is based on the simple idea that if a station plays the most popular songs, the audience will keep listening.

In fact, programmers believe if you stop djs and air personalities from talking, ratings will go up (and because of PPM methodology, it is true).

But listeners love really good radio personalities.

We even have this notion that if we run 8 minutes of commercials twice an hour it’s okay because the audience will check back in.

That’s like tempting them to seek another hit of dopamine at one of their many other digital choices.

2017 is the year of radio revenue challenges – make no mistake about it – and we’re focused like a laser on it.

But let’s not lose sight of how the audience has already changed and radio has not.

This is why we do a refresh every year on topics that are trending for radio stations.

And shorter attention spans that are killing our chances for success with this 18-34 demographic that advertisers desire.

1. They don’t listen to songs all the way through even the ones that they like.  That’s the Pandora/Spotify influence.  It’s pure adrenaline that listeners seek when they are listening to music.  Even playing the hits is no longer enough, but there is an alternative made for radio but time is short.
2. There are ways to make it more difficult for 18-34’s to tune out the music they like.  One way is how we present it and that will be front and center at my Philly conference in about a week.
3. Another way is to let them tune out and keep trying to draw them back but that can prove to be difficult and costly because some kind of a bribe may be necessary.  Still, it’s one of your options.
4. One area we will explore is “music discovery”.  18-34’s are really into that – again, a byproduct of streaming music services and music on-demand that they grew up with.  You are going to learn a way to feed 18-34’s the music discovery they want without losing the hit appeal of your station.

There is no problem the radio industry cannot confront and turn into an advantage.

But great ideas like these are useless without a game plan forward and you’ll get that in Philly next week.

Invest one day – Wednesday April 5 – and you will come away with focused ideas and strategies on revenue recovery, making 18-34’s stay tuned and the following subjects.  It’s tax-deductible, check with your accountant:

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• For stations that compete in markets where CBS Radio owns stations, here is what CBS is going to do in detail to disrupt ad sales.
• Specifically, how CBS is going to change the way they manage their sales people – account execs are not going to like this.

A new subscription also unlocks these full articles …

            Dickey's Resignation from the Cumulus Board

            Entercom Planning 2 Major Surprises

            iHeart's Soaring Stock

            iHeart Major Market Fail

            iHeart's Plan to Dupe Lenders

            The Cumulus Cuts, Staff Reductions

            iHeart Takes 1st Step Toward Bankruptcy Filing

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If this isn’t a once in a lifetime opportunity for radio, I don’t know what is.

According to Deloitte’s “Digital Democracy Survey”, 80% of young TV online and mobile TV viewers will skip commercials.

Over 70% of Millennials and those under 15 (Gen Z) say such ads are “irrelevant”.

45% use ad blocking software with 89% saying it is their intent to block all advertising.

46% say they focus more on ads that they can skip.

99% of Millennials and Gen Z multitask while watching video.

If the radio industry wasn’t so driven by two big companies flirting with bankruptcy and desperate to sell anything, they would call this an opportunity for radio, too.

Independent local stations – the ones planning on staying in business and making a profit – can come up with a strategy to make radio advertising more appealing to a very large generation of potential listeners.

Be more authentic in spots.

Use more voices – we now even know the optimum number of voices to create the most effective ads.

Test the spots before running so the client doesn’t waste their money (obviously, a debt-ridden consolidator isn’t worried about advertisers wasting their money or doing more effective ads).

You bet advertisers will pay more for this.

What I’m saying is that the glass is more than half full for radio if stations focus on results and that includes understanding how Millennials and Gen Z think.

You are aware that I am doing a conference for local radio in about a week and a half.

I have consulted an expert in Millennials to drill down on these powerful keys.

And independent stations who have mastered – yes, mastered – getting premium rates from advertisers while making them more effective to in-demo audiences.

I can make you this promise.

Invest a day in this conference and you will have so much focused information on what is currently trending among audiences and advertisers.

It will be the best and most useful day you’ve spent gathering intelligence on how to compete in the second wave of consolidation.

View the Full Program here.

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with Dickey's Resignation from the Cumulus Board here.

A new subscription also unlocks these full articles …

            Entercom Planning 2 Major Surprises

            iHeart's Soaring Stock

            iHeart Major Market Fail

            iHeart's Plan to Dupe Lenders

            The Cumulus Cuts, Staff Reductions

            iHeart Takes 1st Step Toward Bankruptcy Filing

            The Katz Rep Firm Scandal

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This one is on iHeart.

They can’t get their rate so they are selling as much as they can for as little as they have to take.

Market after market competing managers are telling me that this is killing them. It drives the price of radio down and it makes it harder to make your numbers.

And if anyone cares – good broadcasters usually do --- a lot of crappy, cheap, short ads are being aired making the on-air clutter problem even worse.

In other words, listeners have had it with commercials and radio adds more of them. And when you run a lot of shorter ads, it seems like even more.

This is a big deal especially for independent operators who can’t afford to sell inventory the way iHeart is doing.

Scorched earth selling.

So, if you’ve been following my narratives about the radio conference I’m doing in Philly in about a week and a half, you’ll understand why I’ve consulted independent stations that are succeeding at fighting rate cutters.

I’m going to be honest (as opposed to the opposite, right), even shrewd operators are getting dinged by predatory sales practices of desperate consolidators like iHeart.

But they are getting dinged less.

And they are increasing the spends of their best advertisers and cutting down on churn.

So if you’re at the table when we get to this number one revenue issue confronting radio right now, you’ll learn …

• How to get your best advertisers to spend more with you even if they have to take it from your competitor.
• The exact pitch that makes you their lead and biggest buy.
• Why and how independent stations employing the approach you will learn are even getting premium rates.
• The package to put in front of advertisers and we’ll name names of resources you can go to for helping your best advertisers spend with you first with the biggest buy.

I’m not a big fan of what consolidation has done to the radio industry and I want to offer solutions that can help independent operators succeed even when their competitors are hurting the industry.

I can’t force you to be there, but I can invite you with this promise – it will be the best and most useful day you’ve spent gathering intelligence on how to compete in the second wave of consolidation.

View the Full Program here.

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with Entercom Planning 2 Major Surprises here.

A new subscription also unlocks these full articles …

            iHeart's Soaring Stock

            iHeart Major Market Fail

            iHeart's Plan to Dupe Lenders

            The Cumulus Cuts, Staff Reductions

            iHeart Takes 1st Step Toward Bankruptcy Filing

            The Katz Rep Firm Scandal

And includes access to every article for the past year plus 3,622 in our archive like these (scroll through/latest first). Everything.

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One of them is not radio’s fault, really.

The other absolutely IS radio’s doing.

Consolidation ruined the business.

When I first said this as publisher of Inside Radio in 1996, I got more crap from people who were loving the potential of gobbling up competitors, running an entire market and dominating ad rates.

Did they get fooled.

But all of that eventually faded when they saw that the venture capital that put these monopolies together started firing them or making them take on more jobs than any human could do.

And it wasn’t just once – it kept happening and still does today.

Just yesterday, I got a tip on Entercom and how they are cutting CBS expenses even now without FCC approval to merge.  Just a small detail when CBS execs understand a wink and a nod.

The other problem that is directly on radio is a blatant disregard for an entire generation of listeners and what a lousy time to assume that all teens growing up would be radio listeners.

So we lost Millennials and judging from my mail and my contacts in this business, the word Millennial is not one radio people even like to say even though they constitute the 18-34 year old demographic.

You might say Napster killed music, but it didn’t.

Apple killed music when Steve Jobs talked the labels obsessed with music piracy into letting him sell tunes for 99 cents.

Let the cherry picking begin.

You might say digital devices killed radio but radio killed radio by refusing to change, ignoring vastly different needs of an 86 million generation – something it continues to do right up to this moment.

So venture capital continues to play monopoly with a handful of groups.

Only the strong will survive unless …

Unless, the local, independent radio operators re-engage this Millennial audience because without them there is no growth ahead for radio.

1. We will need to focus on making radio the next social medium because radio personalities used to have a direct pipeline into the heads of listeners and it can be that way again when it comes to music, all things local and advocacy.  Social media is not Facebook, Twitter, Instagram or SnapChat.  It’s radio. 
2. We will need to stop stealing from advertisers.  Okay, get mad at me if you want but it’s true.  Radio consolidators are so desperate that they have accepted a new standard – shorter spots, cheaper prices.  Now that’s a loser if I ever heard it. Instead radio needs to help its best advertisers get palpable results.  Test copy, produce better commercials, meet joint goals.  Not just run one cheap ad after another.  That’s not a business, it’s a fire sale.  So when I tell you Jerry Lee knows more about making advertiser ad campaigns wildly successful at higher prices, I’m not kidding.  That’s why I am having him lay it all out at my conference in two weeks – the one you need to attend if you care about not going down with venture capital backed companies on the verge of bankruptcy.  You think bankruptcy doesn’t hurt you?
3. Once and for all, get over digital.  Do radio.  Great radio.  Give listeners what they want and advertisers something they can’t get from a programmatic buy at low, low prices.  And when you want to do digital right, make it short form video, the fastest path to a never-ending money stream.  Get the right topics, the right people, the right angle and the right monetization – and we’re going to have a conversation about this.

To make miraculous things happen for the rest of this year, become expert at the things that matter most to listeners and advertisers by taking a seat at the table at my radio conference in less than two weeks.

Conference details here.

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            iHeart Major Market Fail

            iHeart's Plan to Dupe Lenders

            The Cumulus Cuts, Staff Reductions

            iHeart Takes 1st Step Toward Bankruptcy Filing

            The Katz Rep Firm Scandal

            Lenders Going After iHeart's Pittman

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The program for my 2017 Radio Conference in 2 weeks is now set. Here is the final and complete program agenda with times, details and presentations here.

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When young in-demo audiences under 40 turn on a radio, they hear aliens.

Radio doesn’t sound like them and doesn’t have what they want from a radio station today.

Here are some of the things listeners want from radio …

1. Talk one-to-one not to everybody at once.
2. Listeners do not appreciate when radio stations try to relate to them. At my conference last year, Dan Mason, Jr. presented his research that showed listeners are turned off by stations that try too hard to relate. In other words, be authentic, not patronizing.
3. Listeners still feel radio personalities talk down to them.
4. They don’t like when women are put into subservient roles or put in positions that are second to males – a role that used to be accepted.
5. They hate hype and yet radio stations are veritable hype machines with sweepers, promos and jocks who sound like they are bragging. Most stations would tell you their station never hypes but listeners would disagree.
6. Radio will have to come up with another way to schedule commercials. If stations keep running short cheaper spots that ad agencies prefer, listeners will tune out and stay away.
7. Read their lips – they don’t listen to songs all the way through even ones they love. Ironically, radio is based on the theory that if we play the most popular songs, the audience will stay listening. Any realist knows this is not the case so a different approach is now required.
8. Listeners want the station to stand for something. Quick: what does your station stand for in one or two words. Let your audience answer and don’t be surprised if they can’t. And if you think they will regurgitate your on-air branding, they won’t. A radio station that engages audiences must be described by them in one or two meaningful words.
9. They want stations to help them with life – get a job, meet people, follow their dreams, pay their college loans down. No station you know of does this.
10. They want stations to advocate for them and fight for what’s fair. Stations advocate for listeners? What am I smoking?

I have described a station that today’s audiences want and today’s radio is not giving them.

To find out how to start the process of changing the way we engage audiences, reserve a seat and join the discussion at my upcoming radio conference two weeks from today where we will share ideas and strategies. Details here.

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If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

• How bad is their revenue decline? The secret numbers revealed.
• Which iHeart markets matter most and what shape they are in.
• What factor is killing iHeart and it is reversible.
• The one decision they wish they had back that causes them trouble.

A new subscription also unlocks these full articles …

            iHeart's Plan to Dupe Lenders

            The Cumulus Cuts, Staff Reductions

            iHeart Takes 1st Step Toward Bankruptcy Filing

            The Katz Rep Firm Scandal

            Lenders Going After iHeart's Pittman

            The Emmis Layoffs

            Cumulus Management Shakeup

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The final program for my 2017 Radio Conference in 2 weeks is now set. Here is the final and complete program agenda with times, details and presentations here.

Report News.

You need another industry seminar, show or convention like you need a hole in the head. Believe me, I know that.

But this is not just another conference.

It’s the one you should seriously consider attending.

These annual learning conferences exceed the expectation of attendees every year and this is our eighth-year.

Let me tell you how this one-day investment on your part can reap tremendous career and personal benefits all year long.

CBS/Entercom Changes Everything

Believe that this is just another consolidation if you like, but you’ll likely see things out of your control affecting your ability to compete even if you’re not in a big consolidation market. Bad practices travel. iHeart, the new Entercom and Cumulus plus their new merger partner will dictate buying, programming and pressure local stations previously immune from the disadvantages of consolidation.

Programmatic Buying: Good for Them, Not for Local Stations

Consolidators are getting set to automate buying to realize vast savings from cutting commission expenses. But programmatic buying in the digital space already has a proven record of driving down rates and putting too much power in the hands of buyers. Local, independents would best be focused on a new age of relationship selling. But what does that look like?

Relationship Selling vs. Programmatic

Local stations that can learn how to test advertiser copy and employ what we know works best in producing radio spots can earn a premium even as consolidators cut costs. MoreFM in Philadelphia is the one station (that’s right ONE) that outbills entire radio clusters and we have their chairman presenting face-to-face to you at our conference. This is the only way to hear it from a station that succeeds at beating consolidators. Miss this and you miss a lot.

Short Commercials Will Be the Death of Local Radio

Consolidators are selling as many short, cheap ads as they can because they are desperate. But their churn is awful. This is a path for sure failure of local operators who are likely going to be forced into feeding off short, cheap spots. So what’s the one thing that can get a serious advertiser to run longer spots at higher rates? We’ll tell you and you can return home and do it because this isn’t speculation – it’s actual results.

Attract 86 million New Listeners

Millennials are not interested in corporate radio, but we’re commissioning expert and author of books on Millennials Morley Winograd to answer this blunt question: what does a radio station have to sound like to get more of these high demand, in-demo Millennials? While your competitors guess, you’ll actually know what to do.

The One Thing That Can Make a Millennial Addicted to Radio

That’s right, I said addicted. Strong word but you’re going to learn that there are a couple of things that even a Millennial can’t resist from radio if they otherwise like what they hear. One thing is the radio station that can make their dreams come true. Another is a station that can help them find better jobs. We’ll talk about these. But the best of all is a promotion so addictive, they will not dare turn your station off. While consolidators are sharing a trip among 45 markets you can be doing this – and yes, you’ll hear the blueprint in Philly.

Facebook and Twitter Are So Passé

To embrace social networks publicly is to look even less cool than radio looks to younger listeners these days. Instagram is hot but peaking and SnapChat is the ten-second now you see it, now you don’t app that is all the rage – for the moment, that is. But what if I told you that there is an exciting new social networking concept made for local stations and it can be bigger than Facebook, Twitter or Instagram. That’s what I intend to do.

Better Get On YouTube

BUT … local radio stations need a local strategy for YouTube that is the biggest, most important platform for digital involvement. Without YouTube, you’re just waiting to be outdated. But what if I shared with you a way to not only get a meaningful presence on YouTube but also make money? Would you call that a good digital strategy for radio?

Identify the Emerging Critical Trends for the Next 12 Months

Podcasting as a radio format … Radio morning shows designed for the digital era … A new way to talk to listeners (the way they like but we don’t do) … Rethinking women on-the-air … Repurposing the dead hours of 7pm to 5am … Reversing Time Spent Listening declines … How important is Amazon Echo’s Alexa to Radio’s Future and more.

You can’t expect to succeed in 2017 and beyond if you’re the last to know what trends are developing and how to take advantage of them.

The Independent Radio Management Conference is not a show, not a series of panels with people who could learn more from you than you could from them.

It’s an interactive learning event for smart media executives where the teacher and the taught together do the teaching.

Won’t you accept my invitation to reap all these benefits and more and join radio executives for this career-changing event?

2 weeks from now – April 5^th in Philadelphia.

One-day.

Reserve a seat

Inquire about group rates

The Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm              Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm         Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

• How to Retrain Air Talent to Sound Like Today’s Audiences
• How Gender Fluidity Will Affect the Way Your Program To 18-34’s
• How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
• The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
• What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
• How to Change the Way We Talk to Today’s Listeners
• The Contest Prize Listeners Crave Most (Not Money, Not Trips)
• Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
• How to Finally Improve TSL Which Has Been Declining for 2 Decades
• How to Handle Too Many Commercials
• How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

• Updating the Morning Show
• The One Morning Show Feature That Every Station Should Have
• New Evidence That the Morning “Man” of the Future Should Be a Woman
• Eliminating Outdated Morning Shows (Making Them Cool Again)
• New Ways to Repurpose 7pm to 5am
• How to Handle Traffic On-Air Now That Listeners Widely Access It Online
• How to Rebuild Eroding Audiences After PM Drive
• The One Type Commercial Even Millennials Will Stick Around For
• Cutout shows for after 5pm aimed specifically for P1 listeners and premium advertisers
• How to use podcasting on-air to generate revenue and loyalty
• How to create a weekend revenue stream by targeting your station’s loyalist listeners

Growing On-Air Revenue / Making Money From Digital

(With a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

• Competing Against Rate Droppers
• Reducing Advertiser Turnover to Virtually Nothing
• The Best Company to Pretest Advertiser Copy for Success
• The Optimum Number of Voices That Make Radio Ads More Effective
• The Perfect Radio Solution for Podcasting
• New Competition From User-generated Content like YouTube
• Finding New Digital Revenue Streams
• Master Short Form Video
• New Revenue From Product Placement & Subscription Fees
• Radio as a “Preview Channel” for Digital
• How to Create Binge Listening Content for Radio
• The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo
• Radio as the new social medium – not Facebook, Instagram, Twitter or SnapChat.

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

• How to Program to Shorter Attention Spans
• Promotions That Will Guarantee Millennial Listeners
• Focusing on Fans Not Listeners
• Eliminating the Hot Clock as Millennials Like No Rules
• Positioning Radio Against Pandora, Spotify & Streaming Music
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
• The 5 Things Millennials Want From Radio (Millennial Values)
• How to Remove Hype From Millennial Targeted Stations
• The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5^th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Nearby Hotels

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with iHeart's Plan to Dupe Lenders here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

• How iHeart plans to get lenders to sell debt for pennies on the dollar
• And this sucker punch that they don’t see coming when they do
• Step by step details on the potential con of the century

A new subscription also unlocks these full articles …

            The Cumulus Cuts, Staff Reductions

            iHeart Takes 1st Step Toward Bankruptcy Filing

            The Katz Rep Firm Scandal

            Lenders Going After iHeart's Pittman

            The Emmis Layoffs

            Cumulus Management Shakeup

            Merger Partners for Cumulus

And includes access to every article for the past year plus 3,615 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

2 weeks until my 2017 Radio Conference. Here is the final and complete program agenda with times, details and presentations here.

$100 NewsTip Hotline.

This is the reason local broadcasters are coming to Philadelphia in two weeks – to plan a strategy for a radio industry that will see one and likely two major consolidations up ahead.

CBS/Entercom will close fourth quarter and like it or not everything will change as the big get bigger and attempt to dictate the play in radio.

And Cumulus is a merger target for another company – Beasley, Townsquare – someone looking to get bigger and keep up with the majors.

To make things more challenging two bankruptcies are also ahead -- iHeart around the end of 2017 or 2018 and Cumulus from now until next year. These bankruptcies will have an adverse affect on good local operators faced with the desperation of radio groups with nothing left to lose.

If you’re a solid, local operator, this is no time to sit idly by so I thought you’d like to see the blueprint for local radio in this time of great change.

1. Rate Protection -- How to keep your rates up and away from the market forces that most certainly will drive them down to sell volume not rate.
2. Premium Rates -- How to create longer spots that will earn premiums and avoid the shorter/cheaper trend consolidators have adopted to get business at any cost.
3. Less Advertiser Churn -- A proven way to get your best advertisers to pay more if you have a way to test their commercials for effectiveness and help them produce spots that will resonate with audiences. No one is better at this than Jerry Lee who does it year after year at More FM in Philly. Lee will explain how to test the spots, where to have them tested in a cost-effective way and share his secrets for creating spots that get the best results.
4. Audience Development -- How to change the way radio engages audiences because, to be sure, consolidators will be taking an even cheaper route to programming and when that affects the FM dial in your market, it affects you.
5. Morning Show Modernization -- How to invent the morning show of the future before we lose the one thing even Millennials love about radio. They want new features, new hosts, a more feminine empowered show. Believe me, consolidators are in no position to do this but independent, local operators are if they are ready to go to school on what we are now learning.
6. Off-Hour Revenue Development -- How to generate revenue between those “dark” hours of 7pm until 5am. Most stations just break even or lose money in these time periods, but our blueprint will show some talk shows, on-air podcasts and other strategies to generate premium rates without having to attract more audience. It’s a play for P1s after dark and we’ll brainstorm together on these ideas and concepts.
7. The Millennial Game Plan -- How to get Millennials to listen. I have asked Morley Winograd, expert and co-author of three books on Millennials to address what radio needs to do to win this 18-34 year old in-demo generation over. Only you will have access to this critical material and the brainstorming we will do based on it.
8. Reinventing Digital --- The best way to make money from digital. Digital has been a disappointment. Groups who report increasing digital revenue are also making up what they call digital and often it is simple spot revenue. But short-form video is an inexpensive and immediately profitable pursuit for most independent stations so be prepared for learning what it takes and how that turns into real revenue rather quickly.
9. New Trend Watch -- How to avoid the mistakes consolidators are making on podcasting. Yes, it is growing in popularity. No, it isn’t about to be monetized very soon. So I have asked program director turned podcast expert Steven Goldstein to put together a “Jerry Talk” on this. I have seen it and you will want to take lots of notes. Podcasting has a role but not the one consolidators think it has.

I hope you’ll consider taking a seat at the table for this illuminating and useful brainstorming session designed for local operators facing more competition from consolidators.

Because the teacher and the taught together do the teaching at my events, this seminar will not be available on tape or by stream.

A little over 2 weeks until the conference.

The full agenda, topics, drilled-down details, times, location, costs, discounts and hotel choices are available here.

Help? Please call Cheryl or Jerry Del Colliano at (480) 998-9898.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Nearby Hotels

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with The Cumulus Cuts, Staff Reductions here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

• Why employees fear mass Cumulus cutbacks now
• The parts of the company most likely to see staff reductions
• Who will be “the executioner” as things go from bad to worse

A new subscription also unlocks these full articles …

            iHeart Takes 1st Step Toward Bankruptcy Filing

            The Katz Rep Firm Scandal

            Lenders Going After iHeart's Pittman

            The Emmis Layoffs

            Cumulus Management Shakeup

            Merger Partners for Cumulus

            The End of Cumulus SVP Jeff Brown

And includes access to every article for the past year plus 3,613 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

“Making Millennials Listen” has been added to the 2017 Independent Radio Conference less than 3 weeks from now. See the complete program agenda with times, details and presentations here.

$100 NewsTip Hotline.

As a professor at the University of Southern California, I had the good fortune to get to know some great media resources not the least of which was a man who has become the go-to expert on Millennials.

He is Morley Winograd, co-author of three books on Millennials.

So for this year’s management conference in Philly, I asked Morley to put together a presentation on three things.

How radio can get Millennials to listen in the age of digital devices.

How radio should engage the 75 million Baby Boomers who are still left.

And how radio can deftly appeal to that in-between generation, Gen Xers who are very much in-demo for us.

All three relevant generations to the future of radio with knowledge from the recognized expert on generational media.

The answers are not easy, but they give hope for those who care to really go to school on generations and how they use radio.

For example, there may be 75 million Baby Boomers left, but only about 50 million were born in the USA. So classic hits formats are not the sole solution.

Millennials have so many other choices besides radio that they don’t need it the way other generations do and that is problematic because there are 86 million Millennials between 19 and 35, the in-demo audience radio must have.

Gen Xers have been largely ignored by radio stations that tend to program using established target formats rather than generational need. For example, Gen Xers are the prime podcasting generation and yet podcasting siphons off radio listeners and has no real path toward significant monetization.

We will propose a solution that is very doable among other strategies to reach the three target generational groups.

If hearing from the expert on generations and the way to get them to listen to radio would be a good investment in time, I hope you will reserve a seat at the April 5^th Independent Radio Management Conference.

That’s less than 3 weeks from today.

Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm              Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm        Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

• How to Retrain Air Talent to Sound Like Today’s Audiences
• How Gender Fluidity Will Affect the Way Your Program To 18-34’s
• How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
• The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
• What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
• How to Change the Way We Talk to Today’s Listeners
• The Contest Prize Listeners Crave Most (Not Money, Not Trips)
• Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
• How to Finally Improve TSL Which Has Been Declining for 2 Decades
• How to Handle Too Many Commercials
• How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

• Updating the Morning Show
• The One Morning Show Feature That Every Station Should Have
• New Evidence That the Morning “Man” of the Future Should Be a Woman
• Eliminating Outdated Morning Shows (Making Them Cool Again)
• New Ways to Repurpose 7pm to 5am
• How to Handle Traffic On-Air Now That Listeners Widely Access It Online
• How to Rebuild Eroding Audiences After PM Drive
• The One Type Commercial Even Millennials Will Stick Around For
• Cutout shows for after 5pm aimed specifically for P1 listeners and premium advertisers
• How to use podcasting on-air to generate revenue and loyalty
• How to create a weekend revenue stream by targeting your station’s loyalist listeners

Growing On-Air Revenue / Making Money From Digital

(With a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

• Competing Against Rate Droppers
• Reducing Advertiser Turnover to Virtually Nothing
• The Best Company to Pretest Advertiser Copy for Success
• The Optimum Number of Voices That Make Radio Ads More Effective
• The Perfect Radio Solution for Podcasting
• New Competition From User-generated Content like YouTube
• Finding New Digital Revenue Streams
• Master Short Form Video
• New Revenue From Product Placement & Subscription Fees
• Radio as a “Preview Channel” for Digital
• How to Create Binge Listening Content for Radio
• The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo
• Radio as the new social medium – not Facebook, Instagram, Twitter or SnapChat.

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

• How to Program to Shorter Attention Spans
• Promotions That Will Guarantee Millennial Listeners
• Focusing on Fans Not Listeners
• Eliminating the Hot Clock as Millennials Like No Rules
• Positioning Radio Against Pandora, Spotify & Streaming Music
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
• The 5 Things Millennials Want From Radio (Millennial Values)
• How to Remove Hype From Millennial Targeted Stations
• The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5^th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Nearby Hotels

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with iHeart Takes 1st Step Toward Bankruptcy Filing here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

• Excerpts from the confidential Pittman/Bressler memo
• When the actual bankruptcy could be filed
• Why lenders are again up in arms to stop the latest move

A new subscription also unlocks these full articles …

            The Katz Rep Firm Scandal

            Lenders Going After iHeart's Pittman

            The Emmis Layoffs

            Cumulus Management Shakeup

            Merger Partners for Cumulus

            The End of Cumulus SVP Jeff Brown

            Alt-Wrong Talk Radio

And includes access to every article for the past year plus 3,610 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

“Repurposing 7pm to 5am” has been added to the 2017 Independent Radio Conference 3 weeks from now. See the complete program agenda with times, details and presentations here.

$100 NewsTip Hotline.

Stations know they are going to make their money primarily during daylight hours especially mornings.

After 7pm, radio goes into a second gear.

More voice tracking, less original content. Just things to keep the station warm.

But there is increasing evidence that 7pm to 5am will bring added revenue by adopting a new and different strategy.   This much-needed revenue could be the difference between posting a profit or breaking even at best.

Better yet, adopt some of these new programming ideas and stations will have something to sell advertisers at premium rates even if competitors are forcing them into lower rates during the day.

I think you’ll agree this is worth learning more about so I am putting it high on the agenda of my upcoming Independent Radio Management Conference in three weeks from now.

We’ll identify the kinds of things that fit into your present formats.

A special cutout for P1 listeners that would not only generate revenue but expand listening of your best and most loyal audience.

A way to use podcasting on-air that actually makes money and gains a premium.

A few weekend content strategies that can’t miss as revenue producers because they are aimed at P1s.

This management conference is an actual meeting of great minds (yours) and useful ideas and strategies.

I hope you will consider joining us at upcoming Independent Radio Management Conference.

Here’s the full program …

Program Agenda

8 am              Registration/Complimentary Breakfast
9 am             Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm             Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm        Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

• How to Retrain Air Talent to Sound Like Today’s Audiences
• How Gender Fluidity Will Affect the Way Your Program To 18-34’s
• How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
• The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
• What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
• How to Change the Way We Talk to Today’s Listeners
• The Contest Prize Listeners Crave Most (Not Money, Not Trips)
• Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
• How to Finally Improve TSL Which Has Been Declining for 2 Decades
• How to Handle Too Many Commercials
• How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

• Updating the Morning Show
• The One Morning Show Feature That Every Station Should Have
• New Evidence That the Morning “Man” of the Future Should Be a Woman
• Eliminating Outdated Morning Shows (Making Them Cool Again)
• New Ways to Repurpose 7pm to 5am
• How to Handle Traffic On-Air Now That Listeners Widely Access It Online
• How to Rebuild Eroding Audiences After PM Drive
• The One Type Commercial Even Millennials Will Stick Around For
• Cutout shows for after 5pm aimed specifically for P1 listeners and premium advertisers
• How to use podcasting on-air to generate revenue and loyalty
• How to create a weekend revenue stream by targeting your station’s loyalist listeners

Growing On-Air Revenue / Making Money From Digital

(with a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

• Competing Against Rate Droppers
• Reducing Advertiser Turnover to Virtually Nothing
• The Best Company to Pretest Advertiser Copy for Success
• The Optimum Number of Voices That Make Radio Ads More Effective
• The Perfect Radio Solution for Podcasting
• New Competition From User-generated Content like YouTube
• Finding New Digital Revenue Streams
• Master Short Form Video
• New Revenue From Product Placement & Subscription Fees
• Radio as a “Preview Channel” for Digital
• How to Create Binge Listening Content for Radio
• The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo
• Radio as the new social medium – not Facebook, Instagram, Twitter or SnapChat.

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

• How to Program to Shorter Attention Spans
• Promotions That Will Guarantee Millennial Listeners
• Focusing on Fans Not Listeners
• Eliminating the Hot Clock as Millennials Like No Rules
• Positioning Radio Against Pandora, Spotify & Streaming Music
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
• The 5 Things Millennials Want From Radio (Millennial Values)
• How to Remove Hype From Millennial Targeted Stations
• The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5^th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Nearby Hotels

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with The Katz Rep Firm Scandal here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

• How iHeart stations get the first cut of radio buys
• What Katz tactic is effectively driving down ad rates for competitors
• Dirty deals that kill ad rates for iHeart competitors and Katz clients

A new subscription also unlocks these full articles …

            Lenders Going After iHeart's Pittman

            The Emmis Layoffs

            Cumulus Management Shakeup

            Merger Partners for Cumulus

            The End of Cumulus SVP Jeff Brown

            Alt-Wrong Talk Radio

            The iHeart Bankruptcy

And includes access to every article for the past year plus 3,608 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

Growing On-Air Revenue / Making Money From Digital has been added to the 2017 Independent Radio Conference 3 weeks from now. See the complete program agenda with times, details and presentations here.

$100 NewsTip Hotline.

PPM emphasizes gigantic cume listening to radio.

In fact, the People Meter’s ability to credit any station that picked up an encoded signal was one of the chief selling points of PPM.

More audience.

You’ve heard me say that the statistic that Nielsen does not bandy about is the more than two decades long decrease in time spent listening to radio.

Less listening.

And if we want to be really honest, running eight or more minutes of short commercials every half hour is not going to help keep audiences tuned in.

But some things are possible that we are not trying and I’m going to get into them at my Independent Radio Management Conference exactly 3 weeks from today.

Let’s talk about ways radio can disrupt listeners instead of the other way around.

Paying off debts.

Getting excellent jobs.

Achieving your dreams.

I’m saying a radio station could probably get away with a few necessities every hour if they could build promotions around these things.

Currently there is little incentive for a listener to stay tuned because if they miss something they can hear it online or maybe they don’t mind missing it at all.

But disrupt the audiences preconceived notion of what a radio station is and give them something they crave and you have a reason to tie them to your on-air signal.

I always say the teacher and the taught together do the teaching so I’ve got some additional ways radio can disrupt an audience that has, to be frank, taken radio for granted.

Won’t you consider joining us at upcoming Independent Radio Management Conference – a meeting of minds and useful ideas.

Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm              Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm         Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

• How to Retrain Air Talent to Sound Like Today’s Audiences
• How Gender Fluidity Will Affect the Way Your Program To 18-34’s
• How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
• The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
• What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
• How to Change the Way We Talk to Today’s Listeners
• The Contest Prize Listeners Crave Most (Not Money, Not Trips)
• Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
• How to Finally Improve TSL Which Has Been Declining for 2 Decades
• How to Handle Too Many Commercials
• How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

• Updating the Morning Show
• The One Morning Show Feature That Every Station Should Have
• New Evidence That the Morning “Man” of the Future Should Be a Woman
• Eliminating Outdated Morning Shows (Making Them Cool Again)
• New Ways to Repurpose 7pm to 5am
• How to Handle Traffic On-Air Now That Listeners Widely Access It Online
• How to Rebuild Eroding Audiences After PM Drive
• The One Type Commercial Even Millennials Will Stick Around For

Growing On-Air Revenue / Making Money From Digital

(with a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

• Competing Against Rate Droppers
• Reducing Advertiser Turnover to Virtually Nothing
• The Best Company to Pretest Advertiser Copy for Success
• The Optimum Number of Voices That Make Radio Ads More Effective
• The Perfect Radio Solution for Podcasting
• New Competition From User-generated Content like YouTube
• Finding New Digital Revenue Streams
• Master Short Form Video
• New Revenue From Product Placement & Subscription Fees
• Radio as a “Preview Channel” for Digital
• How to Create Binge Listening Content for Radio
• The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo
• Radio as the new social medium – not Facebook, Instagram, Twitter or SnapChat.

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

• How to Program to Shorter Attention Spans
• Promotions That Will Guarantee Millennial Listeners
• Focusing on Fans Not Listeners
• Eliminating the Hot Clock as Millennials Like No Rules
• Positioning Radio Against Pandora, Spotify & Streaming Music
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
• The 5 Things Millennials Want From Radio (Millennial Values)
• How to Remove Hype From Millennial Targeted Stations
• The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5^th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Nearby Hotels

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with Lenders Going After iHeart's Pittman here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

• What Pittman warns is coming at him
• The type of personal attacks is he concerned his family and children will see
• What lenders expect by taking Pittman out

A new subscription also unlocks these full articles …

            The Emmis Layoffs

            Cumulus Management Shakeup

            Merger Partners for Cumulus

            The End of Cumulus SVP Jeff Brown

            Alt-Wrong Talk Radio

            iHeart Bankruptcy

            How the Entercom/CBS Merger Benefits Cumulus

And includes access to every article for the past year plus 3,606 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

The Morning Show of the Future / Repurposing 7pm-5am has been added to the 2017 Independent Radio Conference 3 weeks from now. See the complete program agenda with times, details and presentations here.

$100 NewsTip Hotline.

I made a speech recently about radio being the new social medium that surprised me in the reaction it received.

I posited that radio was the original social network long before Facebook, Twitter, Instagram and others in a significant sort of way before two-way digital technology and that it could still be today.

That radio was the aural connector of individuals and groups before social networks.

The response surprised me because broadcasters in attendance admitted that they never looked at radio quite like that and college students and even teens in attendance came up to me to say that they agreed.

It got me wondering that maybe we radio folks are trying too hard to adapt radio to Facebook, Twitter and Instagram when even people young and older think of radio as a formidable social medium.

That’s why I want to discuss this at the upcoming Independent Radio Management Conference in Philadelphia is 3 weeks.

Think of the ramifications that are major.

The hottest social network as of this moment is SnapChat, a service that derives its popularity from disappearing pictures and videos after they are viewed for ten seconds.

Yet in radio, we were the originators of instantly disappearing content before we started archiving it, shoving it onto apps and linking it to our station websites.

We know audiences right now really appreciate that which happens spontaneously and then is consumed and disappears.

Meanwhile stations are devoting all sorts of efforts to fitting radio into Facebook, Twitter and Instagram when the winning formula may be doing it the other way around.

And discussions like this to identify the real challenges and opportunities make us dangerous as individuals and an industry.

Won’t you consider joining us at upcoming Independent Radio Management Conference – a meeting of minds and useful ideas?

Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm              Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm         Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

• How to Retrain Air Talent to Sound Like Today’s Audiences
• How Gender Fluidity Will Affect the Way Your Program To 18-34’s
• How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
• The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
• What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
• How to Change the Way We Talk to Today’s Listeners
• The Contest Prize Listeners Crave Most (Not Money, Not Trips)
• Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
• How to Finally Improve TSL Which Has Been Declining for 2 Decades
• How to Handle Too Many Commercials
• How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

• Updating the Morning Show
• The One Morning Show Feature That Every Station Should Have
• New Evidence That the Morning “Man” of the Future Should Be a Woman
• Eliminating Outdated Morning Shows (Making Them Cool Again)
• New Ways to Repurpose 7pm to 5am
• How to Handle Traffic On-Air Now That Listeners Widely Access It Online
• How to Rebuild Eroding Audiences After PM Drive
• The One Type Commercial Even Millennials Will Stick Around For

Growing On-Air Revenue / Making Money From Digital

(with a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

• Competing Against Rate Droppers
• Reducing Advertiser Turnover to Virtually Nothing
• The Best Company to Pretest Advertiser Copy for Success
• The Optimum Number of Voices That Make Radio Ads More Effective
• The Perfect Radio Solution for Podcasting
• New Competition From User-generated Content like YouTube
• Finding New Digital Revenue Streams
• Master Short Form Video
• New Revenue From Product Placement & Subscription Fees
• Radio as a “Preview Channel” for Digital
• How to Create Binge Listening Content for Radio
• The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo
• Radio as the new social medium – not Facebook, Instagram, Twitter or SnapChat.

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

• How to Program to Shorter Attention Spans
• Promotions That Will Guarantee Millennial Listeners
• Focusing on Fans Not Listeners
• Eliminating the Hot Clock as Millennials Like No Rules
• Positioning Radio Against Pandora, Spotify & Streaming Music
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
• The 5 Things Millennials Want From Radio (Millennial Values)
• How to Remove Hype From Millennial Targeted Stations
• The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5^th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Nearby Hotels

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with The Emmis Layoffs here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

• The lowdown on severance pay
• What’s up that is causing Emmis to lay off
• The accurate count and likelihood of future layoffs

A new subscription also unlocks these full articles …

            Cumulus Management Shakeup

            Merger Partners for Cumulus

            The End of Cumulus SVP Jeff Brown

            Alt-Wrong Talk Radio

            iHeart Bankruptcy

            How the Entercom/CBS Merger Benefits Cumulus

And includes access to every article for the past year plus 3,604 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

Changing the Way Radio Relates to its Listeners is part of 2017 Independent Radio Conference 4 weeks from now. See the complete program agenda with times, details and presentations here.

NewsTip Hotline.

Listeners want radio air talent to talk to them differently.

They want more passion, less hype and believe it or not, less trying to be relevant to them because it’s not going over.

They want morning shows to change because while radio still depends on the tried and true morning show of the past (funny, traffic, transit, news and/or entertainment news), listeners are using smartphones for that.

There is new evidence on whether they prefer a man or a woman as lead morning show host and information about what happens when a woman is subordinate to a man as part of the team.

This is suddenly very pressing because 50-60% of a radio station’s revenue is driven by its morning show. 

There’s news on contests and stations will be surprised to find that tastes have changed about them to.

And there are things that would make a radio station more relevant to today’s listeners using a station advocate fighting for them.  We’ll talk about what this means and how to do it to exceed audience expectations.

In addition to the way air talent talks to listeners, they don’t believe much that a radio station claims – a credibility gap that can be fixed.

Listeners keep complaining about the same things radio stations do (too many commercials, not enough music discovery) but now they have alternates to radio.

There’s a lot of changes becoming evident that you should know about and that we will discuss at the upcoming Independent Radio Conference in Philadelphia in a month.

One of them is a strong desire for a radio station to take on different personalities during the day.  This will be a fascinating revelation to get a leg up on.

Another is that they like music that is so eclectic that most hit music stations won’t go there.  We’ll show you a safe way to “go there”.

And there is one thing – and only one – that could cause a listener to listen more often and longer if a radio station that has the above qualities would do it.

A promotion that is so compelling that they admit they would not turn your station off.

Every year, broadcasters who want the most accurate and latest information on audience changes and advertising trends attend this Philly Conference.

More consolidation is coming.

More big groups dumbing down local radio.

There are dangers but also opportunities ahead.

We invite you to see the final selection of topics for this meeting gleaned from surveys of radio executives.  I hope you like it and better yet that you will take a day to invest in this useful resource.

Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm              Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm         Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

• How to Retrain Air Talent to Sound Like Today’s Audiences
• How Gender Fluidity Will Affect the Way Your Program to 18-34’s
• How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
• The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
• What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
• How to Change the Way We Talk to Today’s Listeners
• The Contest Prize Listeners Crave Most (Not Money, Not Trips)
• Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
• How to Finally Improve TSL Which Has Been Declining for 2 Decades
• How to Handle Too Many Commercials
• How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

• Updating the Morning Show
• The One Morning Show Feature That Every Station Should Have
• New Evidence That the Morning “Man” of the Future Should Be a Woman
• Eliminating Outdated Morning Shows (Making Them Cool Again)
• New Ways to Repurpose 7pm to 5am
• How to Handle Traffic On-Air Now That Listeners Widely Access It Online
• How to Rebuild Eroding Audiences After PM Drive
• The One Type Commercial Even Millennials Will Stick Around For

Growing On-Air Revenue / Making Money From Digital

(with a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

• Competing Against Rate Droppers
• Reducing Advertiser Turnover to Virtually Nothing
• The Best Company to Pretest Advertiser Copy for Success
• The Optimum Number of Voices That Make Radio Ads More Effective
• The Perfect Radio Solution for Podcasting
• New Competition From User-generated Content like YouTube
• Finding New Digital Revenue Streams
• Master Short Form Video
• New Revenue From Product Placement & Subscription Fees
• Radio as a “Preview Channel” for Digital
• How to Create Binge Listening Content for Radio
• The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

• How to Program to Shorter Attention Spans
• Promotions That Will Guarantee Millennial Listeners
• Focusing on Fans Not Listeners
• Eliminating the Hot Clock as Millennials Like No Rules
• Positioning Radio Against Pandora, Spotify & Streaming Music
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
• The 5 Things Millennials Want From Radio (Millennial Values)
• How to Remove Hype From Millennial Targeted Stations
• The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5^th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Nearby Hotels

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with Cumulus Management Shakeup here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

• Why 50% of Cumulus employees are going to hate this
• How the local Cumulus markets are affected
• Is this it? Or are there more?

A new subscription also unlocks these full articles …

            Merger Partners for Cumulus

            The End of Cumulus SVP Jeff Brown

            Alt-Wrong Talk Radio

            iHeart Bankruptcy

            How the Entercom/CBS Merger Benefits Cumulus

            iHeart's Engineering Changes

            The Entercom Spinoffs

And includes access to every article for the past year plus 3,602 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

Just published – the complete program agenda with times, details and presentations for my local radio conference in Philadelphia one month from now -- See the program here.

NewsTip Hotline.

Radio is facing a second significant round of consolidation as witnessed by the recent Entercom/CBS merger and the expected merger of Cumulus at some point thereafter which will present challenges to smaller local broadcasters.

Independent operators will feel the pressure directly but are best positioned to compete in an industry with increasingly fewer owners, wrong-headed top down management and more debt that creates bad decision making.

If local operators are going to sit still while the big get bigger, consolidators will eat them alive by dumbing down programming and sales in their markets.

Katz, the iHeart monopoly rep, is already getting to the ad money first for its parent company before the rest of its clients get any of the buys.  iHeart gets the lion’s share.  You gets less.  (That’s what they must have meant by less is more).

And now with consolidator-inspired programmatic buying being pushed to reduce or replace relationship buying, local broadcaster’s may survive but programmatic has proven to drive down rates and that affects everyone.

All of this is why I try to put together the challenges and opportunities that will affect local radio in the next 12 months.

It’s why we do our Independent Radio Conference.

And today, I am happy to share with you the program I am so proud of with shout outs to the experts who are volunteering their expertise to help local operators get a leg up on the deleterious effects of consolidation -- Round Two.

I invite you to see the final selection of topics for this meeting gleaned from surveys of radio executives.  I hope you like it and better yet that you will take a day to invest in this useful resource.

Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm             Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm        Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

• How to Retrain Air Talent to Sound Like Today’s Audiences
• How Gender Fluidity Will Affect the Way Your Program To 18-34’s
• How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
• The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
• What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
• How to Change the Way We Talk to Today’s Listeners
• The Contest Prize Listeners Crave Most (Not Money, Not Trips)
• Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
• How to Finally Improve TSL Which Has Been Declining for 2 Decades
• How to Handle Too Many Commercials
• How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

• Updating the Morning Show
• The One Morning Show Feature That Every Station Should Have
• New Evidence That the Morning “Man” of the Future Should Be a Woman
• Eliminating Outdated Morning Shows (Making Them Cool Again)
• New Ways to Repurpose 7pm to 5am
• How to Handle Traffic On-Air Now That Listeners Widely Access It Online
• How to Rebuild Eroding Audiences After PM Drive
• The One Type Commercial Even Millennials Will Stick Around For

Growing On-Air Revenue / Making Money From Digital

(with a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

• Competing Against Rate Droppers
• Reducing Advertiser Turnover to Virtually Nothing
• The Best Company to Pretest Advertiser Copy for Success
• The Optimum Number of Voices That Make Radio Ads More Effective
• The Perfect Radio Solution for Podcasting
• New Competition From User-generated Content like YouTube
• Finding New Digital Revenue Streams
• Master Short Form Video
• New Revenue From Product Placement & Subscription Fees
• Radio as a “Preview Channel” for Digital
• How to Create Binge Listening Content for Radio
• The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

• How to Program to Shorter Attention Spans
• Promotions That Will Guarantee Millennial Listeners
• Focusing on Fans Not Listeners
• Eliminating the Hot Clock as Millennials Like No Rules
• Positioning Radio Against Pandora, Spotify & Streaming Music
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
• The 5 Things Millennials Want From Radio (Millennial Values)
• How to Remove Hype From Millennial Targeted Stations
• The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5^th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Nearby Hotels

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with Merger Partners for Cumulus here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

• The most likely merger partners for Cumulus
• Why a company whose stock is worth only 56 cents is in the merger driver’s seat
• Likely merger partners who can’t and won’t step up
• Can Cumulus be the acquirer?

A new subscription also unlocks these full articles …

            The End of Cumulus SVP Jeff Brown

            Alt-Wrong Talk Radio

            iHeart Bankruptcy

            How the Entercom/CBS Merger Benefits Cumulus

            iHeart's Engineering Changes

            The Entercom Spinoffs

            The 2 Groups Worse Off Than Cumulus

And includes access to every article for the past year plus 3,600 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

4 weeks until my local radio conference. See the program here.

NewsTip Hotline.

If you’ve been thinking about attending this local radio conference, let me tell you what you will get …

• Everything you need to replicate the way MoreFM in Philadelphia tests copy for advertisers, how they produce spots that use more than one voice and how this leads to loyalty that virtually eliminates advertiser churn. Jerry Lee will be there to answer specific questions.
• Tactics for dealing with competitors who are driving down your station(s) rates by offering too many bonus spots, costly perks to agencies and digital add-ons.
• How to attract Millennial listeners who now number 75 million between 18-34 not by guessing what they want but by looking at evidence. Author and Millennial expert Morley Winograd is preparing a video that offers specific advice on winning over Millennials. And as an extra, what Gen Xers and Baby Boomers now want from radio.
• A blueprint for rebuilding eroding radio audiences and putting a stop to the Time Spent Listening decline that has gone down every year since the early 90’s. Getting listeners to listen longer.
• You’ll see in detail what the morning show of the future looks like as digital listeners look elsewhere for traffic, weather and transit info. Today’s listeners’ favorite type of radio commercial – yes, we should be doing a lot of these and charging a premium for them. And be introduced to the “morning man” of the future.
• Concrete ways to eliminate the 3 biggest listener objections to radio. Too many commercials, outdated morning shows and ending music repetition that turns listeners off.
• How to program to shorter attention spans.  The cure for the epidemic of listeners who won’t listen to a song all the way through --- even one that they love. What’s the right mix of chatter? Music sweeps. Commercial placement.
• How to add the new music young audiences now expect. How that affects hit rotation.
• Digital that makes real money. A cost-effective way to start a revenue stream of commercials, product placement and even paid subscriptions doing station-produced short form video.
• Podcasting that either makes money or is a placeholder for radio. Edison & Triton’s new research shows awareness of podcasting has grown 22% in the past two years. But few podcasts make money. Programmer turned podcast expert Steven Goldstein is preparing a video presentation that shows you how and what topics to begin with.
• Plus, which issues are trending upward for independent and local radio broadcasters so that they may see the future more clearly.

Here’s how to reserve a seat …

Save $100 -- Register

Bring your key people -- Inquire about group rates

The conference is at The Hub Conference Center, 2001 Market Street Philadelphia. Here are some places you can stay -- Nearby Hotels

Conference details …

• The conference starts at 8am with registration and complimentary breakfast.  
• The program begins at 9 am and breaks at 12 noon for complimentary lunch.
• All breaks are included in our day together.
• The program ends at 4 pm.
• The conference is not available by stream or video.

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with The End of Cumulus SVP Jeff Brown here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

• Which Dickey leftover is next
• A sampling of bruising employee comments as Brown exits
• How he got the axe
• And how do things change now that he is gone

A new subscription also unlocks these full articles …

            Alt-Wrong Talk Radio

            iHeart Bankruptcy

            How the Entercom/CBS Merger Benefits Cumulus

            iHeart's Engineering Changes

            The Entercom Spinoffs

            The 2 Groups Worse Off Than Cumulus

And includes access to every article for the past year plus 3,598 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

4 weeks until my local radio conference. See the program here.

NewsTip Hotline.

• Competitors driving down rates...
• Increasingly high advertiser turnover …
• Difficulty attracting younger in-demo listeners especially Millennials …
• Reinventing a more relevant morning show …
• Turnoffs like too many commercials and repetitious music …
• Declining TSL (down every year since the early 1990s) …
• Too many commercials and too many shorter spots …
• Shorter listener attention spans …
• Disappointing digital revenue …
• The urgent need for new formats …

My upcoming radio conference focuses on these major issues for local broadcasters who find themselves competing with even more consolidation.

Consolidation continues.

Entercom merges with CBS at the end of the year and you know soon Cumulus will likely have to find a merger partner to keep up with the other debt-ridden operators who must scale up to remain alive.

So this conference is for independent, local and regional broadcasters and your key people.

In our one-day together we will drill down into the following areas that will give you the best chance to succeed in a world of renewed consolidation.

What you will get at the Local Radio Conference

1. Reducing High Advertiser Churn – The proven sales program MoreFM, Philadelphia uses to keep advertisers renewing at high rates and premium prices. Jerry Lee will share resources, techniques and advice for independent operators who want to virtually reduce advertiser turnover.
2. Selling Against Competitors Who Cut Rates – The answer to too many bonus spots, perks to agencies, digital content add-ons and additional costly promotions. What to do about big radio remnant sales to agencies for pennies on the dollar that eat into local station selling and rates which is expected to be on the increase.
3. Attracting Millennial Listeners – Morley Winograd, an author and expert on Millennials is preparing a special video presentation just for this conference on how radio must adapt to win this 86 million strong 18-34 money demo to radio. Also, what Gen Xers and Baby Boomers want from radio to listen longer.
4. Rebuilding Radio Audiences – New approaches to hiring air talent, how to talk to listeners differently, music rotations, handling commercials, updating radio to be cool again in the minds of listeners.
5. The Morning Show of the Future – The most requested morning show features that radio is not currently delivering. The prototype of the new “morning man”. The one way listeners will stay tuned for premium-priced commercials. Traffic and weather in the age of smartphones. A can’t miss feature every morning show must have.
6. Eliminating the 3 Biggest Listener Objections to Radio – Just paying attention to these three problems will bring positive results.
7. Longer Listening – TSL has been down every year since 1990. Try these changes to spot placement, music sweeps, music rotation, new rules for jock talk vs. music. The one promotion that will stretch TSL.
8. Dealing with Too Many Commercials – What to do with all those shorter spots agencies are buying, best place in the hour to schedule them (PPM and non-PPM strategies) and what to do if you can’t reduce spot loads.
9. How to Program to Shorter Attention Spans – How to handle the growing number of listeners who won’t listen to a song all the way through --- even one that they love. We’re going to discuss why more frequent stop sets actually feed shorter attention spans and non-stop music invites tune out.
10. Music Discovery – How to ingeniously add more new music without giving up on playing all the hits.
11. Digital That Makes Money –- Video, video, video. How to tap into short-form video revenue with virtually no upfront expenses. How to get P1 listeners to buy subscriptions to digital content. Income from product placement. Go to school on SnapChat, the hottest social network currently and how to take advantage of it.
12. Creating Fresh, New Formats – A new music format and an innovative spoken word format. Hot:  Weekend talk shows for music stations.
13. Great New Options for AM Radio – Suggestions for spoken word formats that go beyond political talk. How to launch a podcasting station on-air.
14. Podcasting for Revenue – The #1 podcast in the iTunes Store is an on-air radio show. Does podcasting erode on-air audiences? Is there hidden money in podcasting? Programmer turned podcast expert Steven Goldstein is preparing a special video for those attending this conference.

Reserve a seat

Inquire about group rates

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with Alt-Wrong Talk Radio here.

Unlock these full articles …

            iHeart Bankruptcy

            How the Entercom/CBS Merger Benefits Cumulus

            iHeart's Engineering Changes

            The Entercom Spinoffs

            The 2 Groups Worse Off Than Cumulus

            The Future of Cumulus

Your new subscription includes access to every article for the past year and 3,596 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

1 month until the Independent Radio Management Conference -- April 5^th focusing on the 14 Key Strategies for Independent Radio Stations. Learn more here.

NewsTip Hotline.

What to do?

Is it worth a radio station betting the future on 75 million remaining baby boomers or do you just discard them for younger demos?

Do you get younger and blow off the things boomers loved about radio? (This may be a moot point because most of the large consolidators and their smaller followers have already cutback on these things).

That hasn’t worked out so well.

That’s radio’s dilemma and a solution is now becoming evident.

There is a way to engage younger audiences – Millennials who number 75.4 million and also serve older audiences who have been the staple of radio.

Ironically radio’s big mistake is to program to baby boomers at the expense of Millennials.

When creating content in the digital age, it is always preferable to create content for the change makers who are in fact the younger Millennials.

I’ve isolated 7 specific strategies that can easily be implemented by any radio station, any format in any market and I’m going to get into this at my Philly conference April 5^th – a month from now.

The problem well-meaning radio stations have been having with maintaining their money demos and acquiring new listeners is that they are afraid to alienate older listeners.

As you will see these concepts – the ones Millennials value most – will never alienate baby boomers although oddly enough some of the things baby boomers still want from radio will drive Millennials away.

One of the seven requirements to meet the needs of the next generation is to be authentic. Almost nothing about a radio station is authentic. It’s full of hype, commercials, promos, and noise.

That can be fixed.

The other 6 things that younger demos now require are just as important and we’ll go through them one by one.

This is going to be a fruitful dialog because without spending a single dime, smart radio stations can fine tune their strategy for not only satisfying their loyal core older listeners but for the first time have a chance to win the hearts of younger ones.

Here are the other 7 critical issues trending at our upcoming radio refresher:

1. Disrupting what consolidators have turned our radio industry into. We can’t do this by just changing formats. It’s going to take a “big boom” and I’ve got one for you that is so big it will push your consolidated competitors back with no option to compete with you.
2. Master digital. Digital isn’t a product. It’s a technology. Every radio broadcaster needs to start a second stream of revenue separate and apart from radio. Let’s create some content. There are some dazzling possibilities out there.
3. Create your own social media. If you tie yourself to Facebook, Twitter or even the current rage, Instagram and SnapChat, you’re going down with them.  There’s a better way. Make your own social network and drive it with content and revenue possibilities. It’s being done under the radar by some smart people right now. I recently gave a speech about the most compelling social medium of all – and the first.   Radio.       I will share.
4. Reinvent radio. Stop thinking of it as hourly hot clocks and redesign it to be compelling to the very audience we can’t seem to attract – 75 million Millennials. They don’t warm easily to radio as baby boomers did but they like some things we’re not currently doing. Interested in providing this content for younger money demos? It takes an open mind and some creativity.
5. Video. Video. Video. We’re wasting valuable time. You must get into video but it is not what you think it is.  Let me show you real success stories including entrepreneurs who make millions by doing a free 5-minute weekly video. No commercials, banner ads, product placement or subscription fees. Radio can do this.
6. The key to attracting Millennials.  There is basically nothing radio has to offer right now that Millennials can’t get somewhere else.  The secret to attracting Millennials is to build your station for them. I know, that sounds awful, but Steve Jobs didn’t design Apple products for later adopters. He mastered the early adopters by finding out the “radical” things they couldn’t resist. We can do this and here’s the plan.
7. Stop advertiser churn dead in its tracks.  Some independents not only cut churn rates to near zero but earn premium prices by doing a series of things you can replicate in your market that pleases advertisers.  While consolidators are out hawking programmatic buying, you’ll want this proven program to deliver measureable results and clean up doing it. I’ll have experts and resources available just for you.

A day of information and inspiration where we work together. I’m putting more time aside this year for questions.

This event will not be available by stream or video – only live and in person.

I can’t wait to share my enthusiasm and knowledge with you in person at the Independent Radio Management Conference April 5^th in Philadelphia.

Learn more

Reserve a seat

Inquire about group rates

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            How the Entercom/CBS Merger Benefits Cumulus

            iHeart's Engineering Changes

            The Entercom Spinoffs

            The 2 Groups Worse Off Than Cumulus

            The Future of Cumulus

            The Beasley Employee Handbook

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The radio conference for independent broadcasters is my Independent Radio Management Conference -- 4 weeks from now on April 5^th.

NewsTip Hotline.

Debt is not one of them.

But the giant debt-ridden consolidators are affecting independent operators not only in direct head-to-head competition but by changes they are foisting upon radio.

If you’re iHeart, Cumulus, Entercom/CBS or one of the other big consolidators, you’re likely not going to need a refresher each year to keep up on radio industry trends because corporate does all the thinking.

But if you’re an independent operator, smaller group, regional broadcaster or someone who has to compete with consolidators like these, here’s the good news.

Independent-minded thinkers are the future of radio.

And, they’re not going bankrupt any time soon, either.

Consolidators are implementing programmatic ad buying because it is cheaper and allows them to ultimately reduce the number of sellers they pay commission too.

But the premium rates will go to independents that know how to reduce advertiser churn by making their ads more effective and thus more important.

Consolidators are moving to jock in the box type music formats that involve little talent and no local feel opening up opportunities to competitors to clean their clocks.

My Independent Radio Management Conference is focused on stations that find themselves competing with even more consolidation and it’s adverse affects on an industry.

So this conference is for you and your key people.

Here’s what you will come away with from this one-day seminar on topics currently trending in radio:

1. How to Reduce High Advertiser Churn
2. How to Defeat Rate Cutters
3. How to Attract Millennial Listeners
4. How to Rebuild Eroding Radio Audiences
5. Creating the Morning Show of the Future
6. Strategies to Eliminate the 3 Biggest Listener Objections to Radio
7. How to Increase Time Spent Listening
8. Dealing with Too Many Commercials
9. How to Program to Shorter Attention Spans
10. How to Deliver the Music Discovery Audiences Want
11. How to do Digital Content That Makes Money
12. Creating Fresh, New Formats
13. Great New Options for AM Radio
14. Podcasting as a Revenue Producer
    

Learn More Details

Register

Inquire about group rates

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with How the Entercom/CBS Merger Benefits Cumulus here.

Unlock these full articles …

            iHeart's Engineering Changes

            The Entercom Spinoffs

            The 2 Groups Worse Off Than Cumulus

            The Future of Cumulus

            The Beasley Employee Handbook

            CBS Radio Staffing

\Your new subscription includes access to every article for the past year and 3,591 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

In all of radio there is only one conference that speaks to the needs of independent operators. Check out the 14 key strategies tor independent broadcasters at my upcoming Radio Conference -- a month away April 5^th.

NewsTip Hotline.

There is a list below of 14 areas that are critical to independent radio stations.

Consolidators are essentially ignoring the issues listed but audiences and advertisers are clamoring for more.

Pick any two or three topics – your choice – and your independent radio station can get stronger before the year’s out.

Take rate cutting.

I think you’ll agree that’s the disease that is killing radio but if the big boys are doing it what can independent stations do to stop it?

At my independent radio management conference in Philadelphia April 5^th – one month from now – you’ll learn a one-two punch that has proven to be more than impressively successful at independent stations.

In fact, consolidators have no defense for this revenue strategy.

Both steps involve offering an enhanced sales package that guarantees that you can charge a premium rate – not bonus your way into negative revenue growth.

Plus, a plan to virtually eliminate advertising turnover, the kind that makes it awfully hard to make your numbers.

An independent radio station leader will teach the details so you can return to your market(s) and confound the rate cutters who are killing radio.

But scroll down and look at some of the other 14 key areas that are critical to independent radio stations.

Why should you be following policies and ideas of consolidators who are loss leaders?

Why not learn from the independent operators who are on their way to mastering the 14 key strategies for independent radio station success.

If you miss the 14 key strategies for independent radio stations April 5^th, you miss a lot.

This event is radio’s first conference primarily for independent operators and your key people.

The following things are currently trending in radio and here’s how independent broadcasters can take advantage of them.

14 Key Strategies for Independent Radio Stations

1. Reducing High Advertiser Churn – The proven sales program MoreFM, Philadelphia uses to keep advertisers renewing at high rates and premium prices.
2. Combatting Competitors Who Cut Rates – Strategies to deal with too many bonus spots, perks to agencies, digital content add-ons and additional costly promotions. Defense against remnant agencies stealing local and regional business for pennies on the dollar.
3. Attracting Millennial Listeners – Specifically what this 86 million strong 18-34 money demo wants from radio. Bonus: what Gen Xers and Baby Boomers want.
4. Rebuilding Eroding Radio Audiences – Changes in hiring air talent, how to talk to listeners differently, music rotations, handling commercials, updating radio to be cool again in the minds of listeners.
5. The Morning Show of the Future – The prototype of the new “morning man”.       A more authentic way to do premium-priced commercials. A must-have feature more addictive than traffic or weather. The one thing every station leaves out of mornings that in-demo listeners really want.
6. Eliminating the 3 Biggest Listener Objections to Radio – How to fix too many commercials, outdated morning shows and ending repetition that turns listeners off.
7. Longer Listening – TSL down every year since 1990. New solutions for spot placement. Commercial-free music sweeps. Music rotation. Talk vs. music. The one promotion that will stretch TSL.
8. Dealing with Too Many Commercials – New thinking on how to schedule all those shorter spots stations are running. The best placement. Alternative placements in highly competitive situations. Best place in the hour to schedule them (PPM and non-PPM strategies).
9. How to Program to Shorter Attention Spans – The cure for the epidemic of listeners who won’t listen to a song all the way through --- even one that they love. What’s the right mix of chatter? Music sweeps. Commercial placement.
10. Music Discovery -- How to add the new music young audiences now expect.       How that affects hit rotation.  The science behind mixes.
11. Digital That Makes Money –- Short-form video revenue. Subscription income from P1s. Product placement. Prepare for the next big thing: SnapChat.
12. Creating Fresh, New Formats – A new music format and an innovative spoken word format. How to get ahead of this trend: weekend talk shows for music stations.
13. Great New Options for AM Radio – What’s next after conservative talk. A Millennial AM station? Seriously?
14. Podcasting – As a revenue producer. Or a station placeholder. The #1 podcast in the iTunes Store is an on-air radio show.  Does podcasting erode on-air audiences? Selling them for profit.

Conference Details

• The conference starts at 8am with registration and complimentary breakfast.  
• The program begins at 9 am and breaks at 12 noon for complimentary lunch.
• All breaks are included in our day together.
• The program ends at 4 pm.
• The Radio Solutions Conference is not available by stream or video.
• Additional faculty contributing to this one-day seminar: MoreFM Chairman Jerry Lee, Millennial expert & author Morley Winograd and broadcaster turned podcaster Steven Goldstein.

Register

Special rates are available so your key people can also attend

Inquire about group rates

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with iHeart's Engineering Changes

here.

Unlock these full articles …

            The Entercom Spinoffs

            The 2 Groups Worse Off Than Cumulus

            The Future of Cumulus

            The Beasley Employee Handbook

            CBS Radio Staffing

            iHeart’s Micromanaging

Your new subscription includes access to every article for the past year and 3,590 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

Now there is a radio conference for the needs of independent operators. Check out the 14 key strategies tor independent broadcasters at my upcoming Radio Conference -- 5 weeks away April 5^th.

NewsTip Hotline.

Did you hear that iHeart is now cutting back on engineers and traffic directors?

More restructuring.

The big groups are getting bigger (Entercom + CBS).

iHeart is massive and desperate so when they are forced to take a shortcut it affects good local and independent operators, too.

Up until now what the “big boys” did has hurt independent stations and local groups.

Now, the tide is turning.

That’s why I am doing a conference for independent operators so they can take advantage of the changing radio business.

Consolidators want to do cheap “jock-in-the-box” formats.

But you’ll learn which formats are worth the time and investment in terms of audience and revenue. Face it even if consolidators will not -- a voice-tracked program was never any listener’s favorite radio show.

Consolidators need to drop rates to get bigger spends with no concern to what that does to their markets or even their own station ad rates.

Yet, on April 5^th in Philadelphia, you will hear a presentation on how to get premium rates, lower advertising turnover and remove yourself from market pricing of radio ads that are spiraling down.

And the one way you can guarantee commanding a premium rate while competitors are dropping theirs.

Consolidators think digital is an imaginary way to offer more goodies after they drop ad rates.

But as you’ll learn, digital should never be mixed with spot sales. It should be making money in a cash stream that helps your overall revenue.

Is there such a digital project?

Yes, there’s one great one that costs next to nothing and starts making money for independent operators on day one.

Consolidators can’t bother with Millennials with all their debt problems, but Millennials are 19 to 35 years old – a prime demographic.

Learning critical new strategies about how to reach Millennials as you will do when an expert shares his research will put your independent station ahead of consolidators once again.

If you miss the 14 key strategies for independent radio stations, you miss a lot.

This conference is for the independent operator and your key people.

The following things are currently trending in radio and here’s how independent broadcasters can take advantage of them.

14 Key Strategies for Independent Radio Stations

1. Reducing High Advertiser Churn – The proven sales program MoreFM, Philadelphia uses to keep advertisers renewing at high rates and premium prices.
2. Combatting Competitors Who Cut Rates – Strategies to deal with too many bonus spots, perks to agencies, digital content add-ons and additional costly promotions. Defense against remnant agencies stealing local and regional business for pennies on the dollar.
3. Attracting Millennial Listeners – Specifically what this 86 million strong 18-34 money demo wants from radio. Bonus: what Gen Xers and Baby Boomers want.
4. Rebuilding Eroding Radio Audiences – Changes in hiring air talent, how to talk to listeners differently, music rotations, handling commercials, updating radio to be cool again in the minds of listeners.
5. The Morning Show of the Future – The prototype of the new “morning man”.       A more authentic way to do premium-priced commercials. A must-have feature more addictive than traffic or weather. The one thing every station leaves out of mornings that in-demo listeners really want.
6. Eliminating the 3 Biggest Listener Objections to Radio – How to fix too many commercials, outdated morning shows and ending repetition that turns listeners off.
7. Longer Listening – TSL down every year since 1990. New solutions for spot placement. Commercial-free music sweeps. Music rotation. Talk vs. music. The one promotion that will stretch TSL.
8. Dealing with Too Many Commercials – New thinking on how to schedule all those shorter spots stations are running. The best placement. Alternative placements in highly competitive situations. Best place in the hour to schedule them (PPM and non-PPM strategies).
9. How to Program to Shorter Attention Spans – The cure for the epidemic of listeners who won’t listen to a song all the way through --- even one that they love. What’s the right mix of chatter? Music sweeps. Commercial placement.
10. Music Discovery -- How to add the new music young audiences now expect.       How that affects hit rotation.  The science behind mixes.
11. Digital That Makes Money –- Short-form video revenue. Subscription income from P1s. Product placement. Prepare for the next big thing: SnapChat.
12. Creating Fresh, New Formats – A new music format and an innovative spoken word format. How to get ahead of this trend: weekend talk shows for music stations.
13. Great New Options for AM Radio – What’s next after conservative talk. A Millennial AM station? Seriously?
14. Podcasting – As a revenue producer. Or a station placeholder. The #1 podcast in the iTunes Store is an on-air radio show.  Does podcasting erode on-air audiences? Selling them for profit.

Conference Details

• The conference starts at 8am with registration and complimentary breakfast.  
• The program begins at 9 am and breaks at 12 noon for complimentary lunch.
• All breaks are included in our day together.
• The program ends at 4 pm.
• The Radio Solutions Conference is not available by stream or video.
• Additional faculty contributing to this one-day seminar: MoreFM Chairman Jerry Lee, Millennial expert & author Morley Winograd and broadcaster turned podcaster Steven Goldstein.

Register

Special rates are available so your key people can also attend

Inquire about group rates