The Entercom Spinoffs

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            The 2 Groups Worse Off Than Cumulus

            The Future of Cumulus

            The Beasley Employee Handbook

            CBS Radio Staffing

            iHeart’s Micromanaging

            David Field's Plans for Entercom CBS

Your new subscription includes access to every article for the past year and 3,588 in our archive like these (scroll through/latest first). Everything.

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Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

The one radio conference for independent operators is my upcoming Radio Conference -- 5 weeks away April 5th.

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Advantage, Independent Stations!

Now with the CBS/Entercom merger, radio is getting bigger and correct me if I am wrong but these big behemoths are the ones choking from debt.

CBS/Entercom

iHeart

Cumulus and some certain merger partner to be announced.

So, you’re either really big or not big enough.

Beasley

Townsquare

Hubbard

And Saga is an independent-type operator that does nothing like the consolidators which is why its stock is valued above all.

Suddenly, advantage small, local and independent operators.

This is what my April 5th Media Solutions Conference is all about.

It’s not for consolidators.

The latest breakthrough in relationship selling that gives independents an even greater advantage in getting premium rates – we’re all over it.

A proven system for virtually eliminating advertising churn among your most prized and profitable advertising sources. Count on it.

And since consolidators are self-destructively all in for online programmatic buying to eliminate sales commission costs, independents can get better at relationship selling while their big competitors cut costs at their own expense.

Independent operators are in a better position to take on the three biggest listener complaints about radio – you’ll get fresh strategies to attack the problems, not ignore them like big consolidators.

And in areas like digital revenue, you’ll leave with a working knowledge of the one digital project that most big stations ignore in spite of its popularity with listeners.

After all, consolidators know it all which is why they’re always on the panels but never in the room taking notes at their conventions.

This conference is for the independent operator and your key people.

The following things are currently trending in radio and here’s how independent broadcasters can take advantage of them.

14 Key Strategies for Independent Radio Stations

  1. Reducing High Advertiser Churn – The proven sales program MoreFM, Philadelphia uses to keep advertisers renewing at high rates and premium prices.
  2. Combatting Competitors Who Cut Rates – Strategies to deal with too many bonus spots, perks to agencies, digital content add-ons and additional costly promotions. Defense against remnant agencies stealing local and regional business for pennies on the dollar.
  3. Attracting Millennial Listeners – Specifically what this 86 million strong 18-34 money demo wants from radio. Bonus: what Gen Xers and Baby Boomers want.
  4. Rebuilding Eroding Radio Audiences – Changes in hiring air talent, how to talk to listeners differently, music rotations, handling commercials, updating radio to be cool again in the minds of listeners.
  5. The Morning Show of the Future – The prototype of the new “morning man”.       A more authentic way to do premium-priced commercials. A must-have feature more addictive than traffic or weather. The one thing every station leaves out of mornings that in-demo listeners really want.
  6. Eliminating the 3 Biggest Listener Objections to Radio – How to fix too many commercials, outdated morning shows and ending repetition that turns listeners off.
  7. Longer Listening – TSL down every year since 1990. New solutions for spot placement. Commercial-free music sweeps. Music rotation. Talk vs. music. The one promotion that will stretch TSL.
  8. Dealing with Too Many Commercials – New thinking on how to schedule all those shorter spots stations are running. The best placement. Alternative placements in highly competitive situations. Best place in the hour to schedule them (PPM and non-PPM strategies).
  9. How to Program to Shorter Attention Spans – The cure for the epidemic of listeners who won’t listen to a song all the way through --- even one that they love. What’s the right mix of chatter? Music sweeps. Commercial placement.
  10. Music Discovery -- How to add the new music young audiences now expect.       How that affects hit rotation.  The science behind mixes.
  11. Digital That Makes Money –- Short-form video revenue. Subscription income from P1s. Product placement. Prepare for the next big thing: SnapChat.
  12. Creating Fresh, New Formats – A new music format and an innovative spoken word format. How to get ahead of this trend: weekend talk shows for music stations.
  13. Great New Options for AM Radio – What’s next after conservative talk. A Millennial AM station? Seriously?
  14. Podcasting – As a revenue producer. Or a station placeholder. The #1 podcast in the iTunes Store is an on-air radio show. Does podcasting erode on-air audiences? Selling them for profit.

Conference Details

  • The conference starts at 8am with registration and complimentary breakfast.  
  • The program begins at 9 am and breaks at 12 noon for complimentary lunch.
  • All breaks are included in our day together.
  • The program ends at 4 pm.
  • The Radio Solutions Conference is not available by stream or video.
  • Additional faculty contributing to this one-day seminar: MoreFM Chairman Jerry Lee, Millennial expert & author Morley Winograd and broadcaster turned podcaster Steven Goldstein.

Register

For those of you bring key associates special rates are available.

Inquire about group rates

Read More  FREE SAMPLES

The 2 Groups Worse Off Than Cumulus

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with The 2 Groups Worse Off Than Cumulus here.

Unlock these full articles …

            The Future of Cumulus

            The Beasley Employee Handbook

            CBS Radio Staffing

            iHeart’s Micromanaging

            David Field's Plans for Entercom CBS

            Cumulus Merger

Your new subscription includes access to every article for the past year and 3,586 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

The one radio conference for independent operators is my upcoming Radio Conference -- less than 6 weeks away April 5th.

NewsTip Hotline.

Read More  FREE SAMPLES

Increased Digital Revenue for Independent Operators

If digital revenue is the salvation of radio, why are big radio consolidators having such a hard making money with it?

Even when they are the ones who get to decide what revenue is considered “digital” and what is spot, the numbers are unimpressive.

iHeart makes its money from concerts as their spot revenue slips.

CBS adds virtually nothing to the bottom line from digital.

Ditto Entercom.

And the biggest mouth touting digital is Townsquare and they’re not setting the world on fire either.

Spot revenue down, digital unimpressive.

It looks like independent stations are going to have to show the consolidators how to make money from digital, too. 

At my Media Solutions Conference April 5th, we’re focusing on trends and issues that pertain to independent operators.

One of the most independent operators – WBEB, Philadelphia puts digital in its place and the manager, Jim Loftus, will be in attendance so you can ask him directly.

Consolidators have backed themselves in the corner and are using “digital” however it is defined as just another thing to bonus and drive down rates.

Independent operators will have no part of that so you’ll learn only learn about digital projects that have a revenue stream – now.

And cost-effective digital projects that make sense.  If they cost too much and all they are good for is bonusing “digital” with spots to self-deport your ads, we’re not going there.

The proven digital cash streams that are made for independent operators.

This conference is for the independent operator and your key people.

The following things are currently trending in radio and here’s how independent broadcasters can take advantage of them.

14 Key Strategies for Independent Radio Stations

  1. Reducing High Advertiser Churn – The proven sales program MoreFM, Philadelphia uses to keep advertisers renewing at high rates and premium prices.
  2. Combatting Competitors Who Cut Rates – Strategies to deal with too many bonus spots, perks to agencies, digital content add-ons and additional costly promotions.  Defense against remnant agencies stealing local and regional business for pennies on the dollar.
  3. Attracting Millennial Listeners – Specifically what this 86 million strong 18-34 money demo wants from radio.  Bonus:  what Gen Xers and Baby Boomers want. 
  4. Rebuilding Eroding Radio Audiences – Changes in hiring air talent, how to talk to listeners differently, music rotations, handling commercials, updating radio to be cool again in the minds of listeners.
  5. The Morning Show of the Future – The prototype of the new “morning man”.  A more authentic way to do premium-priced commercials.  A must-have feature more addictive than traffic or weather.  The one thing every station leaves out of mornings that in-demo listeners really want. 
  6. Eliminating the 3 Biggest Listener Objections to Radio – How to fix too many commercials, outdated morning shows and ending repetition that turns listeners off. 
  7. Longer Listening – TSL down every year since 1990.  New solutions for spot placement.  Commercial-free music sweeps.  Music rotation.  Talk vs. music.  The one promotion that will stretch TSL.
  8. Dealing with Too Many Commercials – New thinking on how to schedule all those shorter spots stations are running.  The best placement.  Alternative placements in highly competitive situations.  Best place in the hour to schedule them (PPM and non-PPM strategies).
  9. How to Program to Shorter Attention Spans – The cure for the epidemic of listeners who won’t listen to a song all the way through --- even one that they love.  What’s the right mix of chatter?  Music sweeps.  Commercial placement. 
  10. Music Discovery -- How to add the new music young audiences now expect.  How that affects hit rotation.  The science behind mixes.
  11. Digital That Makes Money –- Short-form video revenue. Subscription income from P1s.  Product placement.  Prepare for the next big thing:  SnapChat. 
  12. Creating Fresh, New Formats – A new music format and an innovative spoken word format.  How to get ahead of this trend:  weekend talk shows for music stations.
  13. Great New Options for AM Radio – What’s next after conservative talk.  A Millennial AM station?  Seriously?
  14. Podcasting – As a revenue producer.  Or a station placeholder.  The #1 podcast in the iTunes Store is an on-air radio show.  Does podcasting erode on-air audiences?  Selling them for profit.

Conference Details

  • The conference starts at 8am with registration and complimentary breakfast.  
  • The program begins at 9 am and breaks at 12 noon for complimentary lunch.
  • All breaks are included in our day together.
  • The program ends at 4 pm.
  • The Radio Solutions Conference is not available by stream or video.
  • Additional faculty contributing to this one-day seminar:  MoreFM Chairman Jerry Lee, Millennial expert & author Morley Winograd and broadcaster turned podcaster Steven Goldstein.

How to Register

There is currently a $200 discount

Register

Some companies attend with key associates and special rates are available.

Inquire about group rates

Read More  FREE SAMPLES

The Future of Cumulus

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with The Future of Cumulus here.

Unlock these full articles …

            The Beasley Employee Handbook

            CBS Radio Staffing

            iHeart’s Micromanaging

            David Field's Plans for Entercom CBS

            Cumulus Merger

            The CBS/Entercom Layoffs

Your new subscription includes access to every article for the past year and 3,584 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

The one radio conference for independent operators is my upcoming Radio Conference -- less than 6 weeks away.

NewsTip Hotline.

Read More  FREE SAMPLES