Today Is the Last Day To Save $200 — Media Solutions Lab

With four weeks until the 2013 Media Solutions Lab, today is the last day to lock in a $200 discount for every person who registers by midnight December 31st – that’s today.

2013 will be the most challenging year for traditional media – radio, video and music.  The same old strategies will not work as audiences have morphed into voracious users of listener driven content. 

And there will be no easy answers for digital media, either.

Streaming hasn’t been the cash cow broadcasters had hoped for.  Websites are yesterday’s news (in more ways than one).  Video is the star of the future yet few content providers know the new rules of short form video and how to monetize it.  An app is an idea waiting for a grand plan.

The 12 months ahead constitute a “must” year to master digital media to be viable, employable and prosperous or else risk being left behind.

The answers are not going to find you.

You are going to have to go after the answers.

That’s why the next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a special full-day teaching seminar and refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30th with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  Here is where we isolate the key discoveries about content, audience and revenue for the year ahead.  A complimentary buffet breakfast is served.

Jerry is also available privately when the seminar concludes for private optional strategy sessions with groups and individuals on a per hour basis – a great chance to personalize your game plan with the latest intelligence and Jerry’s best advice.

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
     
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
     
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
     
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
     
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
     
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
     
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
     
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
     
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
     
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
     
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
     
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
     
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
     
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
     
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

Only 4 weeks left until the 2013 Media Solutions Lab. 

And today is the last day to save $200 so if you’ve been thinking about going after the answers for the digital future, you’ll want to reserve your seat today.

Reserve a seat here.

Group sales with additional discounts for 3 or more people here.

Read More  FREE SAMPLES

Last 2 Days To Save $200 — Media Solutions Lab

I hope you’ve been considering attending my upcoming Media Solutions Lab this year. 

If so, this reminder that the $200 discount ends December 31st just two days from now.

Just look at the topics below and you’ll agree that this year ahead is a must year to master digital media to be viable, employable and prosperous or else risk being left behind.

The answers are not going to find you.

You are going to have to go after the answers.

That’s why the next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a meaningful refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30th with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Jerry is also available separately while you are in Phoenix to attend the Media Solutions Lab for private optional strategy sessions with groups and individuals on a per hour basis for anyone interested. 

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
     
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
     
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
     
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
     
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
     
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
     
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
     
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
     
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
     
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
     
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
     
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
     
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
     
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
     
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

Less than 5 weeks left until the 2013 Media Solutions Lab. 

Just 2 days left to save $200 so if you’ve been thinking about going after the answers for the digital future, you’ll want to reserve your seat today.

Reserve a seat here.

Group sales here.

Read More  FREE SAMPLES

Radio Personnel Nightmare

You won’t believe where Cumulus is looking for market managers.

Yes, they are looking.

Or where Clear Channel is trying to recruit senior sales people.

Oh yes, they want sellers but not what you’re thinking.

Before the New Year even begins we have documented a growing trend that will turn the radio industry on its heels – again.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. The unbelievable thing Cumulus did just yesterday to replace a key market manager.  And, they’re going to being doing more of this.
     
  2. Where Clear Channel is now actively looking for senior salespeople – 100 chances and you still won’t guess.
     
  3. Why mass recruiting is about to begin again.  That’s actually the bad news.
     
  4. What is the New Multitasking – how radio jobs will change this year.
     
  5. How poaching great talent from the two biggest radio groups will hurt the others.

If you would like to see the unbelievable recruiting trends for the biggest radio groups, click “read more” below. 

Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.  At my January 30th Media Solutions Lab in Scottsdale, AZ.  Learn more here.

Report news in strict confidence here.

Follow me on Twitter & Facebook and LinkedIn.

Read More  FREE SAMPLES

Media Solutions Lab Discount Ends Dec 31st

I hope you’ve been considering attending my upcoming Media Solutions Lab this year. 

If so, this reminder that the $200 discount ends December 31st

Just look at the topics below and you’ll agree that this year ahead is a must year to master digital media to be viable, employable and prosperous or else risk being left behind.

The answers are not going to find you.

You are going to have to go after the answers.

That’s why the next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a meaningful refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30th with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Jerry is also available separately while you are in Phoenix to attend the Media Solutions Lab for private optional strategy sessions with groups and individuals on a per hour basis for anyone interested. 

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
     
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
     
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
     
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
     
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
     
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
     
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
     
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
     
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
     
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
     
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
     
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
     
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
     
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
     
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

Less than 5 weeks left until the 2013 Media Solutions Lab. 

The current discount is ending so if you’ve been thinking about going after the answers for the digital future, you’ll want to reserve your seat today.

Reserve a seat here.

Group sales here.

Read More  FREE SAMPLES

Cumulus Strikes Again Today

Cumulus put out an urgent email yesterday.

Mandatory meeting.

Important.

Their words, not mine.

But what’s going to happen is tantamount to a sucker punch thrown by CEO Lew Dickey’s Christmas email where he made nice to his “team”.

Now, just two days after Christmas, as you will see, it’s no more Mr. Nice Guy.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. First, the “sucker punch” Dickey used to throw his employees off guard for what’s about to happen next.
     
  2. The urgent memo calling for mandatory attendance at a meeting this morning – this will set the tone for where Cumulus is heading.
     
  3. Why there will be mass cutbacks in more than 67 stations.
     
  4. CBS’ response to rumors that they are trying to buy one of Lew Dickey’s major market stations.
     
  5. The two killer strategies Dickey plans to employ to cut costs and personnel in the next six months starting now.

If you would like to see what is so urgent that Cumulus has to do it two days after Christmas, click “read more” below.

What are the most effective new social media strategies?  Twitter and Facebook are the wrong direction of where social networking is headed.  Hear this and you’ll chart the right direction.  To get media solutions, attend my January 30 Media Solutions Lab in Scottsdale.  Less than 5 weeks from now.  Learn more here.

Talk to me confidentially here.  I’ve got your back in my witness protection program.

Follow me on Twitter & Facebook and LinkedIn.

Read More  FREE SAMPLES

Master Digital Media

2013 is the year that you must master digital media to be viable, employable and prosperous.

The answers are not going to find you.

You are going to have to go after the answers.

That’s why the next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a meaningful refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30th with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Jerry is also available separately while you are in Phoenix to attend the Media Solutions Lab for private optional strategy sessions with groups and individuals on a per hour basis for anyone interested. 

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
     
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
     
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
     
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
     
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
     
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
     
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
     
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
     
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
     
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
     
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
     
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
     
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
     
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
     
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

Less than 5 weeks left until the 2013 Media Solutions Lab. 

The current discount is ending so if you’ve been thinking about going after the answers for the digital future, you’ll want to reserve your seat today.

Reserve a seat here.

Group sales here.

Read More  FREE SAMPLES

Clear Channel Christmas Firings

With just days to go before Christmas, Clear Channel is at it again.

Some last minute firings ahead of what will be the worst year for radio careers in the history of the industry.

I’ve got a line on their dirty tricks and cover ups that will follow.

Plus a new “heads up” to Clear Channel employees.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. A big firing on the eve of the holidays – talent, newspeople, board ops – all the details.
     
  2. What’s the chance of more firings Christmas week.
     
  3. Warning:  John Hogan is up to something and you need to distance yourself from it.
     
  4. Where is CEO Bob Pittman and what is he up to.
     
  5. The Clear Channel cover up that is coming. 

If you would like to see Clear Channel’s unprecedented Christmas firing plans, click “read more” below. 

How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.  The digital future is not going to come after you.  You have to go after it.  Get media solutions at the 2013 Media Solutions Lab.  Learn more.

You are covered by our witness protection program when you report news. Talk to me confidentially here.

Talk to me privately here.

Follow me on Twitter & Facebook and LinkedIn.

Read More  FREE SAMPLES