Celebrities Hijacking Social Media

Ryan Seacrest is getting into a new business.

He’s not in enough media deals and apparently has too much free time on his hands.

Seacrest is in talks to help celebrities create photos and videos to share on Twitter. 

And why is Twitter interested in Seacrest and the celebs he can attract? 

More chances to monetize.

You’ll be hearing a lot more about the importance of celebrities to social networking but I’m going to warn you way in advance that you don’t want to do what they’re doing.

Celebrities can make money from almost anything – and often do.  You can’t blame them and I don’t.  But the way they use social media and the way everyone else should use it are two separate things.

This new trend toward celebrity-based social media is dangerous and missing the real power of connecting to others.

I’m going to share with our group a handful of immensely more effective ways to make social media pay off now.

If you are a subscriber, thank you for joining our group.  You’re just one quick click from great advice on social networking that even big companies and celebrities are not following.

If you’ve been thinking about subscribing and would like to access this story, this is the kind of reporting you get when you join our group.  Let me tell you what questions will be answered:

1.  Why the trend toward celebrity in social media is the wrong direction for you.  Turn back now before it’s too late.  Here’s how.

2.  Which comes first – connecting or monetizing?  I’ve got some shocking news for you.  I’m saying social networking may not be a business. 

3.  How a hot British boy band is on the brink of turning their growing mass appeal into a virtual junk mail campaign.  What they did and what they should do instead.

4.  How to kill your social network in one tweet or post.  That’s right – the most toxic thing you can do to ruin your social media.  So please avoid doing this.

5.  If you want to strengthen your social media network almost overnight, this is the best advice I can give you because chances are about 100% that you are making this mistake right now.

The answers begin here.

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Cumulus Pitting National Telemarketers vs. Local Sellers

The cumuloids are now apparently pitting phone bank telemarketers in Atlanta against local Cumulus sales teams being forced to sell SweetJack couponing.

And, they’re pissed.

If you want a glimpse of where radio sales is headed, you can’t ignore this story about how aggressive Cumulus is getting with a new type of sales approach that castrates local sellers even as they are trying to carry out orders.

To make matters worse, I believe the details that I am about to share with you are also in the plans for Clear Channel.

So hold your nose and read on:

If you are a subscriber, thank you for joining our group.  Just a quick-click away from seeing in detail how local radio is about to change – again.

If you’ve been thinking about subscribing and would like to access this story, this is the kind of reporting you get when you join our group.  Let me tell you what questions will be answered:

1.  How “double pitching” works.  I mean, doesn’t work.

2.  Two of the markets where sources confirm the practice of selling against local salespeople has emerged.

3.  How double pitching is bollixing up the revenue stream – in the exact words of someone close to the situation.

4.  Which clients are the ones the national Cumulus phone bank is targeting.  I’ll name some categories and tell you an actual client reportedly caught in the middle of Atlanta and local radio by name.

5.  What the blowback is from advertisers – that’s right, advertisers – now they’re pissed, too.  And this is what they’re doing about it.

The answers begin here.

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7-Eleven or Facebook?

7-Eleven as a social network?

You’ve got to be kidding me.

After what I’ve found out and I am about to share with you, I’d own 7-Eleven stock before Facebook.  (I told you not to buy Facebook!)

More importantly, 7-Eleven is getting it right about social media and there is a lot the music industry and radio could learn from a convenience store.

Oh thank heaven for 7-Eleven!

But first, imagine how shocked I was to hear that 7-Eleven used social media so effectively in Asia where they actually attract customers to hang out in their stores. 

Shocked, because I just can’t imagine hanging around a 7-Eleven in New Jersey except maybe to witness an in-store robbery or get mugged myself.

But I’m jaded.

Still, look at how 7-Eleven is outsmarting us.  And learn.

If you are a subscriber, thank you for joining our group.  You’re one quick click away from strategies to make your use of social media much more effective.

If you’ve been thinking about subscribing and would like to access this story, this is the kind of reporting you get when you join our group.  Let me tell you what questions will be answered:

1.  How 7-Eleven is turning outdated convenience stores into hang outs that greatly increase in-store sales and attract a preponderance of under-30’s.

2.  The music industry should be ashamed – 7-Eleven is doing live in-store concerts.  You read that right.  I’ll tell you what it means to us.

3.  The one mistake radio stations need to fix right now – stop doing this – to make social media help grow their audiences instead of clutter the air.

4.  Why a station can’t attract an audience the way a personality can – and how to go about it differently. 

5.  How to rethink radio social networking from asking listeners to choose the next lame song of the 30 on your corporate playlist to doing this which will ignite the masses to your brand.  

The answers begin here.

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Keep January 30-31 open for JD4 – my next media conference.

How Bain Continues To Rob Clear Channel Blind

There is increasing evidence that Bain Capital in cahoots with Lee Capital Partners continues to pillage what was once a great radio company driving it deep into debt as it collects huge fees and makes unbelievable profits even as employees get sacrificed.

We’ve all known something is fishy but the details I am about to share are staggering.

The situation is getting worse even as I write this which means that you will be shocked and perhaps amazed at how deeply Clear Channel will have to further reduce its work force to keep paying its investment banks.

Bain is not creating jobs. 

It is robbing Clear Channel blind.

And ready to layoff large numbers of people, as you will soon read.

Here’s how bad things are and how Clear Channel employees are going to have to pay the price again – soon.

If you are a subscriber, thank you for joining our group.  You’re one quick click away from getting documented evidence about the sorry future of the largest radio group. 

If you’ve been thinking about subscribing and would like to access this story, this is the kind of reporting you get when you join our group.  Let me tell you what questions will be answered:

1.  What Clear Channel will lose this year – a whopping number and nowhere near the $1 billion it used to make.

2.  What owner/investment banks Lee and Bain make in fees every year.  Go ahead and guess.  You’re too low!  I’ve not only got the accurate number but how much they made in fees in the first three months of 2012.  Plus, when this sweet arrangement ends. (This is why you’re being laid off at Clear Channel!)

3.  How Lee and Bain came up with the money to do the original Clear Channel acquisition and how they plan on paying for it.

4.  The number of layoffs at Clear Channel since Lee & Bain took over – I’ve been looking for an accurate number and I’ve got it for you.

5.  Why Clear Channel is on the default list – that’s right, default is expected and only 10% of the money they borrowed is likely to be recovered – if that.  This is incredible!

6.  Why shell-shocked employees don’t want to believe the massive layoffs that are yet to come.  As the Boy Scouts say “be prepared”.

The answers begin here.

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Keep January 30-31, 2013 open for JD4 – my next media conference.

Radio’s Best Way To Use Social Media

I’m asked this question constantly – how should radio and recording artists use social media?

The answers are clear.

Not the way most radio stations and bands use it.

You see, radio is used to adding on digital even as they make their on-air programming less compelling by removing popular personalities, doing vanilla voice tracking and importing syndicated programs from out of the market.

So, before I answer the question – and you’ll like the answer because you can take my advice and try it right now – some context.

What’s on the air should not be on your digital platforms. 

I know many people hate when I say this but think about it – a small percentage of listeners actually listen to a radio stream.  By making that your digital strategy you lose twice.  On-air is separate.  Online and mobile is different.  If you’ll give me that, look at this great strategy I have for you.

This is one of the most useful pieces I have offered.

If you are a subscriber, thank you for joining our group.  One-click gets you the full story.

If you’ve been thinking about subscribing and would like to access this story, we have 7 thousand people who now get these various emails, but I’d love you to join our group.  Let me tell you what questions will be answered:

1.  How to supercharge your Facebook posts and Twitter tweets. 

2.  How the social media world is tiring of posts and tweets as usual and what they really crave and can’t resist.

3.  An example that will knock you off your feet from someone who uses Facebook so effectively, you’ll finish the article and try it yourself.

4.  A major change you can make on how to use Twitter that may even wind up being more effective than what you currently do on Facebook.  One thing.  I did it and I’m never going back.  I share it now with members of our group.

5.  Klout is the Arbitron of social media effectiveness.  How to get your Klout score to go up over 40 points within weeks!  In fact, less effort, more brains. 

The answers begin here.

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Why is Warren Buffett Buying Newspapers?

Radio revenue is down 1% for April.

Revenue for the year will likely be flat or plus 1% -- that’s the best it can do.

Lew Dickey launched an all-news radio station in Atlanta that sounded better on day one than Randy Michaels’ stations did. 

Does that make Lew a better PD than Randy or does it make him a better manager than The Noise You Can’t Ignore?  After all, Michaels dispatched COO Walter Sabo after only six weeks even though Michaels had no credible news background.

All questions I will answer.

But if you think for one minute that I have not noticed Warren Buffett buying up local newspapers, you would be wrong.

I’m going to share with you what’s up with that because it is a warning signal everyone in media should heed.

If you are a subscriber, thank you for joining our group. You’re one click away from the full story.

If you’ve been thinking about subscribing and would like to access this story, this is the way media people now get their intelligence reports – thanks for joining our group.  Let me tell you what questions will be answered:

  • Has Warren Buffett all of a sudden gone dumb?  Is he getting old and farty?  What does Warren Buffett think he knows that we ought to pay attention to? I’ll lay it out and you decide.
     
  • The one thing Buffett looks for that newspapers have and radio does not – at least in his view.
     
  • Why Buffett would never buy a radio station – and it’s not what you’re thinking.
     
  • And, I will answer the question is Lew Dickey a better program director than Randy Michaels?  Believe it or not, there are some people who would say yes.  I’ll explain.

The answers begin here.

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30 Bold Media Predictions

We have previously predicted both the Clear Channel and Cumulus layoffs with laser like precision; the fall of Farid Suleman when it was unthinkable while he was at the height of power; acquisitions, trends in music and more.

But wouldn’t you like to know when John Hogan will be out at Clear Channel or Lew Dickey will get what he deserves?  Or a six-month advance warning on what position will be targeted next for layoffs at Cumulus, Clear Channel and the lemmings that always follow them.

Then, you’ll want to read this piece.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story – you picked a great day to start.  Let me tell you what questions will be answered:

1. Why we may look back on Mel Karmazin – that’s right, that Mel Karmazin – as every djs savior. 

2. Arbitron’s worst nightmare that could ruin its business model.

3.  When the reign of Cumulus CEO Lew Dickey will end in his family business.  I’ll tell you how many years he has left.  How long does programming henchman Mike McVay have to say “yes sir” to Lew Dickey before he’s on the street?  Here’s my best estimate.

4.  And John Hogan, when does he get thrown under the bus at Clear Channel? 

5.  Who will buy Clear Channel and the likely time frame?  Plus, what happens to Bob Pittman for those of you who are worried.  What Clear Channel will sell before it gets acquired.

6. What big news is coming from Bonneville?

7.  Which major top 5 consolidator will soon be caught between a rock and a hard place?  Not Cumulus.  Not Clear Channel.  Do you know?

8.  The next innovation from Apple that you don’t see coming.

9.  If John Malone takes over SiriusXM, here’s what I think his next earthshattering media move will be.  Did I say earthshattering?

10.  What will annihilate local music radio within 5 years?

11.  The present Clear Channel work force will be reduced by this many people by the end of this year – just seven months from now. 

12.  How many local personalities will be left on-air within two to three years?

13.  The next reduction in work force for Clear Channel and Cumulus – and which position is being targeted for massive extermination starting as early as the end of this year.  They’re coming after this position!

14.  The number of years left before those great mom and pop operators still doing local radio will have to sell to consolidators.  Plus, 16 more bold predictions you will want to know now.

The answers begin here.

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Radio’s Believe It Or Not

You go to Ripley’s Believe It Or Not for stories like the Vegas hamburger stand called The Heart Attack Grill with the sign outside that says: “Caution, This establishment is bad for your health … There have been several real heart attacks at The Heart Attack Grill”.

Or a boy’s soccer ball lost in a Japanese tsunami last year that was found in Alaska.

But you come here for a collection of the unbelievable but true things that are happening in the radio industry right now.

Some will make you laugh.  And some will make you cry.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the 5 real life screw-ups that you won’t believe.

If you’ve been thinking about subscribing and would like to access this story, let me tell what you will get:

1.  A top ten market on-air promotion that actually asks listeners to tune out!  I’ve pulled it off Facebook for you to see while you scratch your head and say – huh?

2.  You’ve heard of the vanity City of Hope radiothon that 850+ Clear Channel stations were forced to do a month in advance of CEO Bob Pittman getting an award from the charity?  But have you heard of the “Help Fight Letting Bob Pittman Down” campaign on equally as many stations?  You will now.

3.  A company that is putting a radio format where no listeners can hear it?  And, unbelievably, put a news release out to brag about it.

4.  Or, a talent contract even worse than the ones offered by Cumulus & Clear Channel.  In this one, you can’t quit for 5 years but they can fire you every 13 weeks.  And it isn’t coming from Cumulus or Clear Channel – believe it or not!

5.  Why it would help to have an MBA to be an engineer at Clear Channel these days. 

The answers begin here.

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Connect with me on Twitter & Facebook for stuff that makes you smarter.

Russ Oasis weighs in on my book “Out of Bad Comes Good – The Advantages of Disadvantages”:

“I have read a lot of inspirational books from authors such as Scott Peck and Mitch Albom. Del Colliano's book is right up there with them. He takes his experiences and life lessons and presents them in a way that allows the reader to see opportunity everywhere, even from events that seem bad. I keep a copy of this book close by and if feeling askew over something, I stick my finger in ANY page and start reading. This is a must read for anyone who wants to lead a positive and productive life”.   Check it out here.

The Clear Channel Plan To Replace You

I’ve got “the memo” dated May 18th about what’s next for Clear Channel stations.

I’m going to quote it, interpret it and reveal how the plan I was supposedly making up over a year ago is ready to be rolled out now.

If you think your market is too large to see this implemented, remember, you were warned.

No market is too large or too small.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get:

1.  How corporate is demanding – not asking – local stations to comply with a 4-point plan designed to operate Clear Channel stations on autopilot.   Hello!  That means they are asking the victims to participate in their own execution.  Wait until you read it.

2.  The scary, creepy “big brother” paragraph dealing with “Show and Talent”.  Now there’s no hiding, read through the lines – it’s out in the open.

3.  How corporate wants local stations to turn over their on-air schedule to them but they want the local stations to actually punch it into the computer and take ownership of it.  Is that what keeps local?  National?  Screwed up?

4.  A better way to manage Premium Choice or as some proud local programmers might be soon calling it – garbage in and garbage out. 

5.  When will all this happen?  All I can say is the deadline for compliance is … well, hurry!

The answers begin here.

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Best New Businesses For Radio People

There’s no stopping Lew Dickey and Bob Pittman from having their way with the radio industry.

Soon there will be no stopping you from taking your media talents and starting something new, exciting and profitable.

Because you’re in my group, I want to share these 5 new businesses that are made for people like us.  In fact, I’m hot on two of them already – I like them that much and think you will, too.

If you are a subscriber, thank you for joining our group.  You’re a click away from unlocking all the inspiration you need to start a great new media business.

If you’ve been thinking about subscribing and would like to access this story, go for it – if you like the teasers, you’ll really like reading the full story because good, honest intelligence is hard to come by these days.   Let me preview my best new businesses for radio people.

1.  Start a Video Station.  You’ve heard of a radio station, well, you’re going to really like this idea.  Costs very little.  Big upside.  Thousands of people are reading this today so you’ll want to get on it – now.  This is my favorite new business opportunity for media people.

2.  Startup money a problem?  You’ll like #2 – you can start this business on virtually nothing – and when you read it, remember the key word is “virtually”.  No matter what your financial situation, this is an entry-level new business that does not require an investment.

3.  Start your own social network.  Mark Zuckerberg just got his Facebook payday.  Why not you?  If you’ve ever attended one of my conferences you know that I believe the future is not Facebook or Twitter but social networks built around you, me, our products and services.  Here’s how.

4.  Start blogging for money.  I know, everyone’s a blogger but hardly any blogger makes money.  I’ve got a way that involves no paid subscriptions and no advertising sales.  You pick the area of interest or your expertise and I’ll show you a great money making alternative for professionals.  Hey, I’m going to do this for my book – I like it that much!

5.  Start your own radio station.  After all, Lew Dickey has his, now you can have yours without all the expense.  And you won’t need towers and transmitters. Oh, I am not talking about streaming, either.  Interested? 

The game plans begin here.

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Rusty Walker

An appreciation of a radio icon who faced personal adversity yet plied his trade gracefully even during the era of consolidation.

If you are a subscriber, thank you for joining our group.  Just click through to read about why I will continue to hold Rusty in great esteem.

If you’ve been thinking about subscribing, honest reporting is what we do whether it’s seeing the future, making sense of the radio and music business or writing about great people who are role models to all of us.

Click “read more” below to learn more about our group and read this piece.

Sham Exposed: Doing Radio But Calling It Digital

Radio’s digital revenue is a sham.

It’s not what it is purported to be.

CBS, Cox, Hubbard and Bonneville are among the leaders in digital revenue creation but no one is more gung ho than Townsquare, a company that is demanding 40% of its total revenue from digital.

And apparently no one is playing more foot loose and fancy free with what the meaning of digital is.

If you are a subscriber, thank you for joining our group.  Just click through and unlock an amazing inside report from sources familiar with the situation.

If you’ve been thinking about subscribing and would like to access this story, go for it – if you like the teasers, you’ll really like reading the full story because good, honest intelligence is hard to come by these days.   Let me tell you what questions will be answered about the same of digital radio revenue:

1.  How radio groups increasingly flip on-air spot revenue to digital at will to make it appear that they are a growing digital company.  See an example of what passes for a digital pitch – complete with on-air radio along for the ride.

2.  See for yourself what is on the Townsquare digital pitch sheet.  Then you tell me where the digital money is coming from.

3.  What’s the big deal in trying to steal on-air money to pump up digital when radio is barely able to break even on broadcast ad revenue?  There’s a reason alright – but it’s not what you think.

4.  How digital is reportedly not a function of profitability making it easier to post big numbers that are meaningless.  A source familiar with how this works breaks it down for us with specifics.

5.  What my real definition of digital is.  Do this – at least know what this is – and stop the games if you want to strike it rich in digital and run a successful radio station, too.  Worth accessing this piece for this alone!

The answers begin here.

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Lew Dickey’s Happiness Pep Talk

I’ve got the Lew Dickey pep talk for you – the one that transformed a recent managers meeting into a love fest.

How did Lew do it?

If you are a subscriber, thank you for joining our group.  Just click through and find out.

If you’ve been thinking about subscribing – what a great story to start with.

Click “read more” for your choices. 

New Ugly Clear Channel Sales RIFs Underway

This is scary – really scary.

We know consolidators are hell bent to inflict “no one is home radio” in their local markets.  Clear Channel and Cumulus have turned it into a new art form.

Now, what I have been predicting is coming true.

The downsizing of local sales forces in ways that are so creepy that companies like Clear Channel can’t possibly care about having a local sales force a year or two from now.

Here’s the bad and the ugly – according to employees on the ground, there is no “good”.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the tactics that are beginning to pop up all over the Clear Channel group.

If you’ve been thinking about subscribing – this is a great day to stop reading just part of the story and get fully informed.  Our industry has changed a lot and the way we now get intelligence has also changed so welcome to our group.  Let me tell you what questions will be answered:

1.  Serial firings.  You read that right.  Timed, spaced out and delivered from beginning to end as if Clear Channel has a mission – a new mission.  It looks like it’s coming to a market near you.

2.  How Clear Channel is replacing the fired salespeople.  Hint:  they’re not running ads or actively recruiting.  Of course, they’re giving their accounts to corporate to save on commissions, but you will never believe who they are relying on to do the sales pitch of the future.  In fact, I’ll tell you how.

3.  Why some clusters are corralling their salespeople out of offices and into cubicles like cattle while the offices sit empty.  What’s that move all about?  Just happened again and I’ll tell you where.

4.  Why this sign says it all – you need no more than to read what’s on a motivational sales sign now plastered every few feet in the sales area.  Try selling radio every day with signs like this around you.

5.  Brutal firings – I’ll share the names of some respected sales veterans who were reportedly just fired and left with nothing.  That’s right – a pat on the ass, maybe. And they had to sign their life away to get this token.

The answers begin here – go for it.

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Donna Summer

An appreciation of Donna Summer that goes beyond disco.

Why she was bigger than the genre that helped to take down Top 40 radio.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the story of how Donna Summer’s fame was tied so closely to the demise of a radio format.

If you’ve been thinking about subscribing and would like to access this story, this is a piece you’ll want to weigh in on so welcome to our group.  Let me tell you what questions will be answered:

1.  How disco killed the biggest Top 40 radio station in the country back in the Donna Summer days.

2.  What had even more effect on killing off Top 40 radio in the day than Donna Summer and disco?

3.  Why Donna Summer belongs in the group of musical icons who transcended one musical genre and went on to distinguish herself in another.

4.  How radio responded to her death yesterday compared to the recent loss of Whitney Houston.  Some interesting changes.  Wait until you hear what print publications did – and I’m not talking about online, either.  You won’t believe what they did to jump on the story.

5. What made a New York City radio station in the 70’s take to programming one disco record at the start of each quarter hour all day and night?

The answers begin here.

If you would like to read this story, have access to my entire archive (over 1,600 pieces) and get daily email delivery, click “read more” for your choices. 

A Cumulus Station Actually Trying to Lose Listeners

Did you ever hear of a radio station that was actually trying to lose listeners?

I’m going to tell you about a major market Cumulus station that is running promos to get listeners to stop listening to one radio program and tune in to another station that are both owned by them.

And in the same daypart – even!

And, I promise you, you will not believe what the two shows are.

Guess what Uncle Lew is up to now.

If you are a subscriber, thank you for joining our group.  You’re just a quick click away from unlocking one of the most devious tactics that threaten to drive listeners away from one of their own stations. 

If you’ve been thinking about subscribing and would like to access this story, our industry has changed a lot and the way you now get intelligence has also changed so welcome to our group.  Let me tell you what questions will be answered:

1.  What is going on in this major market where Cumulus owns two stations and is actually running on-air promos to get listeners to tune out.  Incredible, you say? Here’s how they are doing it. 

2.  Why would anyone ever want to demoralize a staff to siphon listeners from one station to the other almost as if the one – a big and proud Citadel station – didn’t matter.  I’ll tell you the station and Dickey’s apparent reason.   

3.  What the perceived value is for trashing your own programming on one station while building it up on another.  Cumulus is dead serious about it.

4.  What their competitor ought to do once the ratings come out to embarrass Cumulus with advertisers – if it is possible to embarrass Cumulus.

5.  Don’t dismiss this as Lew being Lew where the owner actually tries to drive their audience away from one station to the other because it may come to a market near you and I’ve got a strategy to hang them with it.

The answers begin here.

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Beyond Facebook

What’s not to like about Facebook.

A $100 billion social networking empire that in eight years has changed the way people connect.

Nothing – if Facebook is used as the tool that it is – to gather people up for your new social network of the future.

The challenge that Facebook faces is that one size doesn’t fit all. 

Here is a look at social networking 2.0 – the one you should jump into now.

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If you’ve been thinking about subscribing and would like to access this story, our industry has changed a lot and the way you now get intelligence has also changed so welcome to our group.  Let me tell you what questions will be answered:

1.  What will the replacement to Facebook look like – and will Facebook, Twitter and the other existing social networks have any part in it?

2.  How the mission of social networking is about to change and you don’t want to be on the wrong side of it – especially in the media business.

3.  Why users will not voluntarily use social networking sites in the future?  There will have to be something more – much more.  I’ll tell you what it is.

4.  Why social networks will go from anyone-can-join to a much more exclusive club and there are ways to make money from it.  In other words, you, your brand or group can be Facebook and keep all the money. 

5.  Why you’ll have to throw all the current advertising models away if you take my advice and build your own social network.  But what to do?  Here’s a great idea.

The answers begin here.

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Not Counting on Crows

Counting Crows is giving away a promotional package of music that seems so authentic but is really nothing more than hype for their coming tour.

Artists are getting desperate.

Some, like String Cheese Incident appear to be attacking Ticketmaster in the name of their concert-going fans, but others are not so sure.

I’ve got some good advice for anyone who wants a future in the evolving music industry.

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If you’ve been thinking about subscribing and would like to access this story, this is the best way to gather intelligence in a new era so welcome to our group.  Here’s a sample of what you’ll get:

  1. The best advice I could give to an artist, label or venue is to be authentic.  Be real.  Be honest.  Fans know Apple makes a nice profit on their products and you rarely hear them complain out loud.  Be what you are – an artist in business.  A label discovering artists for profit.
     
  2. The album is irrelevant (except for Adele).  Feed the monster.  Fans like music fed to them because they consume it and want more.  Even Adele’s album is a bunch of singles. 
     
  3. No need to make albums.  They are not the art form they were once considered.  They are generally not a body of work put together for a reason.  In the digital world, they don’t need to be.
     
  4. Making money by selling records is no longer a viable business.  I advise young artists to sing if they want to, but do something else along with it.  Act, write, perform but don’t think waiting to score a hit album, then tour and then get rich is in your future.  It was always a long shot.  Now it’s no shot.

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Clear Channel’s Boston Acquisition Reveals the Future

What kind of a sick business is radio where a company with $18 billion in unpayable debt buys a major market radio station and on the day it is announced, fires 17 people and leaves just four to run it?

It’s a wake-up call!

Clear Channel is rehearsing what is coming to 850 plus stations near you.

And it isn’t pretty despite the fact that Clear Channel thinks its hands are clean because it will eventually change to a spoken word format.

While the happy talk radio trade press will try to put lipstick on this pig, let me tell you what Clear Channel is really up to.

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If you’ve been thinking about subscribing, would like to access this story, and want straight talk instead of trade press happy talk, welcome to our group.  Let me tell you what questions will be answered:

1.  Is Clear Channel planning to strategically purchase more radio stations and then dismiss 81% of the staff the day the deal is announced?

2.  What about Clear Channel’s reported desire to unload smaller market clusters – has that strategy now changed?

3.  Why Wednesday’s Boston acquisition is the poster child for what Clear Channel has in mind for its 850 other stations.

4.  If you work at Clear Channel, are you safe from the kind of one-day decimation of staff that we saw with the acquisition of this Boston FM station? 

5.  What is the timeframe for the battle of Boston to rear its head in other markets?

6.  Clear Channel’s plan to eradicate programmers, talent and ops managers is bad enough, but wait until you see what they’re thinking they can live without next.

The answers begin here.

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Buying Airplay at the Top of the Hour

Forced hourly airplay of certain singles is now increasing.

If it hasn’t happened at your station already, it will likely arrive at one near you within a year – or several years at the most.

But legalized payola is not really the issue here.

These decisions are being made in direct opposition to generational listener trends and the blowback threatens music radio now – not later.

If you are a subscriber, thank you for joining our group.  You’re a quick click away from unlocking toxic music policies that are starting to spread.

If you’ve been thinking about subscribing and would like to access this story, our industry has changed a lot and the way you now get intelligence has also changed so welcome to our group.  Let me tell you what questions will be answered:

1.  What Clear Channel doesn’t get about forced airplay at the top of the hour.  I hate to tell them, but I will.

2.  What’s so special about the top of the hour?  To an investment bank-owned radio group it’s very important – here’s why.

3.  Why forced hourly airplay is actually proven to be bad for the artists themselves but it’s too tempting for labels to turn down.  See how.

4.  Why the neutering of program directors at Cumulus and Clear Channel will bite them on the ass – within the next six months.

5.  Is there enough new music that can be rotated effectively to take advantage of exposure from other sources like Pandora, iTunes, iPods and file sharing? 

6.  A better way to program music in an era when new songs spike on the sales charts quickly then drop down – often within only weeks.

The answers begin here.

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Clear Channel Escalates Its War On Program Directors

Looks like the war on program directors is backfiring on Clear Channel CEO Bob Pittman and President John Hogan.

So they took to a conference call last week to help quell the unrest and what happened instead is it blew up in their face.

The virtual meeting speaks volumes about where Clear Channel programming is headed if you know how to interpret bullshit.

We do, so here we go …

If you are a subscriber, thank you for joining our group.  You’re a quick click from unlocking what happened on that programmer’s call that pissed off some PDs and revealed Clear Channel’s hand.

If you’ve been thinking about subscribing and would like to access this story, our industry has changed a lot and the way you now get intelligence has also changed so welcome to our group.  Let me tell you what questions will be answered:

1.  Why did Pittman and Hogan talk about the outdoor division for the first time ever in a program director’s conference call?  What’s up with that?

2.  What was the snake oil they tried to sell programmers about digital?  Even Brother Love wouldn’t buy this and from what I’m told neither did Clear Channel’s PDs.

3.  So iHeartRadio is no longer the tail that wags the dog at local stations, right?  Not so fast, look what they said about this amazing app and get your bullshit decoder out.  In case you forgot yours, I’ll use mine.

4.  How Pittman and Hogan embarrassed themselves in front of their PDs when they said the iHeartRadio music fest sold out quickly.

5.  What really matters to Clear Channel PDs -- what about their jobs, will they be allowed to program again without inference and what about those mandated featured artists they are being forced to play every hour on the hour?

6.  What’s the best way to tell if the axe is hanging high for the next round of layoffs?  This method is foolproof.

The answers begin here.

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Merlin To Dump All-News in New York, Chicago

Which Merlin Media spoken word station will be the first one to get a one share?

Big changes are coming and there are increasing indications within Merlin Media that the ill-fated all-news challenge to CBS in New York and Chicago is about to come to an end.

This means a new format.

Competitive changes in these markets affecting a lot of stations.

More people out of work.

The situation is fluid but here’s what we know.

If you are a subscriber, thank you for joining our group.  You’re a quick click away from unlocking how the radio landscape is about to change in New York, Chicago and Philly and even beyond.

If you’ve been thinking about subscribing and would like to access this story, our industry has changed a lot and the way you now get intelligence has also changed so welcome to our group.  Let me tell you what questions will be answered:

1.  What’s the final decision on a spoken word format that can no longer be news but can actually get some ratings and upset competition in three big major markets?

2.  Why Merlin’s New York all-news WEMP should probably be rebranded “WIMP”.  Why Michaels’ infamous bully tactics called Power Pig have left the pen.

3.  Why Michaels is now reduced to launching radio stations the way Cumulus or Clear Channel would.

4.  Earth to John Gehron!  Is it time for an intervention or is the mad magical Michaels betting everything to get the last laugh.  What’s up with Gehron?

5.  Why the anticipated coming format dumps in New York and Chicago will have employment consequences for good radio people.

6.  What does Michaels mentor, Sam Zell, figure into this – I hear he’s baack!

The answers begin here.

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Wait! Wait! Don’t Tell Me

Can’t take any more bullshit from radio CEOs after another week of earnings reports and doubletalk.

How about some straight talk about what’s really going on behind the scenes.

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If you’ve been thinking about subscribing and would like to access this story, this is how thousands and thousands of people like you now get their media intelligence – so welcome to our group.  Let me tell you what questions will be answered:

1.  Which radio group reportedly spent $13 million dollars on building new studios in one city?  Of course it’s not Clear Channel or Cumulus.  You may know who built the studios but bet you didn’t know what they squandered – I mean, paid.

2.  If you work in some Townsquare markets, what’s your new digital mandate up to the minute?  And, lots of luck with that.

3.  When will the Dial Global 24/7 sports talk network deal be done and who are the big partners? 

4.  What is the next likely big employee cutback at Clear Channel stations for those who survive the layoffs?  No they’re not stopping the layoffs, just finding this way to squeeze some more savings out of employees.

5.  Which radio CEO – not the usual group of double-talking spinmeisters – is starting to sound a lot like John Hogan?  Seriously!  And I’ll break down his syntax and you tell me!

The answers begin here.

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How To Stop Pandora Dead In Its Tracks

Here’s why radio hates Pandora.

Radio listeners are loving it.

Pandora listening hours are up this April 87% compared to last year.

So, here’s a real and timely plan to stop Pandora in its tracks – but time is a-wasting.

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If you’ve been thinking about subscribing and would like to access this story, this is how thousands and thousands of people like you now get their media intelligence – so welcome to our group.  Let me tell you what questions will be answered:

1.  Specifics on how to take out an insurance policy against further damage from Pandora and the wildly popular subscription services that are eating into radio listening.

2.  What almost every radio station is now doing that is playing right into the hands of Pandora.  Stop this now.

3.  The best ways to position your radio stations against mobile music services – and creating apps and imitating Pandora is not the way.

4.  Why your station should never link to iTunes.  Plus other cautions – assuming you want to keep your listeners.

5.  What one strategic move when it comes to adding and removing music from your playlists can do more to help radio in its battle against Pandora-like services than anything else you can do.  One thing.  Do you know what it is?  You’re about to find out.

The answers begin here.

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Whoa! The Big 3 Radio Groups Underperform Everyone Else

If you have it in for the big investment bank-owned consolidators who have ruined the radio industry and fired tens of thousands of people in the past few years, don’t be that way!

It’s not nice.

Look what they are doing to themselves.

I got an old school analyst to shovel the horseshit that Clear Channel, Cumulus and others are peddling for first quarter earnings lately.

But you can’t put lipstick on a PowerPig, right?

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If you’ve been thinking about subscribing and would like to access this story, our industry has changed a lot and the way you now get intelligence has also changed so welcome to our group.  Let me tell you what questions will be answered:

1.  Okay – let me have it straight – what’s the real number for radio’s projected revenue growth or lack of it in 2012? 

2.  What is more important to radio’s growth – what Clear Channel and Cumulus do or what Saga, Radio One and the other smaller groups earn?  Not a simple answer, but an honest one.

3.  How much of radio’s total earnings will come from the Big 3 (compared to last year’s Big 4)?  Take a guess:  start at 50% then guess again.

4.  Was Lew Dickey right when he blamed the Rush Limbaugh controversy for 1% of his 3.5% decline in revenue for the first quarter? 

5.  Whose is bigger?  Dan Mason or Lew Dickey and Bob Pittman?  Sorry to leave John Hogan out of this, but you understand.  Why the dynamic duo wants what CBS CEO Les Moonves is having.

The answers begin here.

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Things Displaced Radio People Can Do

One of my readers tweeted me yesterday to write a story on “things displaced radio folks can do to apply their skills for a living NOW, while we're waiting for New Media to come of age..."

Let’s get to work.

If you are a subscriber, thank you for joining our group.  You are a quick click away from unlocking 6 of my best ideas on how to get your mojo going again – with instructions and comments.

If you’ve been thinking about subscribing and would like to access this story, our industry has changed a lot and the way you now get intelligence has also changed so welcome to our group.  Let me describe what my best new career options are while you’re waiting for the digital revolution to kick in:

1.  A local media business you can start from your home on virtually no money and be in on what I think is going to be a hot craze for iPad and mobile content.  I’m even going to link you to a great example you can copy.  I may do this one.  I like it so much.

2.  For the displaced music lover, personality or air talent, a music-based idea that you can do even cheaper than nothing if that’s possible.  You get the idea.  Bonus: how to legally get around music royalties. 

3.  For radio people with sales skills, one of my best ideas that you and a group of buddies can do full or part-time.  You can keep it to yourself and make money or take it to a local radio group.  But heed my advice, you own it, they rent it.  Take a look.

4.  My number one suggestion for how to put the time between radio and the coming digital revolution to best use.  This is the first thing I recommend when asked. 

5.  I found a radio company that wants you.  Really.  One that doesn’t have a toxic workplace and pays good money and great benefits.  For folks who aren’t quite ready to step away from radio.  It’s all here.

6.  If you’re really creative, I’d go with number 6.  You’ll be happy and I’ll show a path to monetization.  I’ll suggest a resource for you with a link.

The answers begin here.

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Radio’s Investment Banks Are Starting to Sweat

What’s going on?

I can name two radio groups that are positioning themselves as digital companies.

But why?

The great selloff is about to begin.

More mergers.

More consolidation.

Less radio.

Fewer commercials.

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If you’ve been thinking about subscribing and would like to access this story, our industry has changed a lot and the way you now get intelligence has also changed so welcome to our group.  Let me tell you what questions will be answered:

1.  Why is one radio group doubling down on itty-bitty radio markets now when everyone else wants to get bigger?  Smart or desperate?  Both?

2.  Which radio group needs to do something big soon – investors are breathing down their necks.  Watch them sweat.

3.  Which group is now going around portraying itself as a digital company (out of the Clear Channel book) while it is buying up radio markets so small you need GPS to find them?

4.  Whoa!  Wait until you see the corporate mandate to individual markets by this group to increase the percentage of digital billing this year with only 7 months left to comply. Hubbard is around 10%.  So is Bonneville.  Would you guess this company is forcing their markets to do 15%?  20%?  30%?  Your guesses would be wrong.

5.  What’s the one thing this emerging group needs to do with great urgency that will also affect the rest of the industry when it comes to the multiples it can get when they sell stations?

The answers begin here.

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Creepy New Radio Rules in the Works

Wait!  Wait!  Don’t Tell Me.

I mean – don’t tell me that more radio companies have come up with these outrageous new rules and policies that for obvious reasons they don’t talk about publicly.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the most amazing and idiotic rules that are now being foisted upon our radio brethren.

If you’ve been thinking about subscribing and would like to access this story, our industry has changed a lot and the way you now get intelligence has also changed so welcome to our group.  Let me tell you what questions will be answered:

1.  What major group now operates without any general managers or national program directors?  Of course, I’ll name names.  I’m talking a big market operator here.  Betcha can’t guess.  Nope, you’re wrong.

2. What sizeable radio group has developed new software to track its salespeople all day every day?  Don’t just take my word for it, here it from an actual victim – I mean, employee.  Here’s what they track. How they will do it.  Just hope that it’s not coming to a station you work for.

3.  Which radio company wants to track employee whereabouts by GPS  – lucky ducks!

4.  What company forces its talent to do three free endorsements a year and non-paid appearances?  Your worst nightmare is about to happen.  That’s free like in no pay for extra work.

5.  Sit down for this one and remove all sharp objects – which radio company will soon require talent to do three – count them, three – personal appearances a week in addition to air time without additional pay.  

6. Which radio company will soon consider the voice tracking you do for them on the house?  See the new rules here and remember what doesn’t kill you, makes you stronger.  And poorer.  You can’t get this stuff anywhere else.  

The answers begin here.

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Radio Knows Mitt Romney Is Lying

I can’t stand to hear Mitt Romney say one more time that the American people need to elect him because he knows how to create jobs.

We in radio know best – that’s a lie.

Take Bain Capital’s role in Clear Channel – please.

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If you’ve been thinking about subscribing and would like to access this story, here are the questions that will be answered:

1.  Decide for yourself on Romney’s answer to Obamacare or al-Qaeda, but here is his undeniable record in an industry we are very familiar with – radio.  If only the real world knew of what radio has been through.

2.  How the new investment bank Monopoly Game is played in the media sector.

3.  The real purpose of firing tens of thousands of radio people from the Bain Capital point of view.

4.  Why Pinocchio has a smaller nose than Mitt Romney on job creation.

5.  Hard evidence the radio industry could offer voters before they believe Romney’s job creation lies.

The answers begin here.

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Clear Channel’s New One-Sided Employment Contracts Exposed

This is one of the most upsetting stories I have ever had to write.

I’ve got inside information from Clear Channel employees that the company is now implementing tough new, brass knuckled employment changes on compensation, severance, bonuses and restrictions.

Not one – lots of them.

Some are so unbelievably one-sided; I wanted you to have early warning.

And if you’re not a Clear Channel employee and think you’re safe from what I am revealing to you today, remember Lew Dickey and most other consolidators read this site every day and consolidators are copycats. 

If you are a subscriber, thank you for joining our group.  In one click you will unlock 17 Clear Channel employment changes ready to go into action that you will not read anywhere else.  Nobody is going to risk pissing Clear Channel off this badly.

If you’ve been thinking about subscribing and would like to access this story, our industry has changed a lot (as witnessed by this report) and the way we get intelligence now on what’s really going on has changed, too – this is a great day to join our group.  Let me tell you what questions will be answered.

1.  How Clear Channel is gaming bonuses when they offer new employee contracts – and how Bain Capital, believe it or not, is using a new non-radio formula their very own wonks came up with for what your daypart is worth to them!  Incredible!

2.  Clear Channel’s iHeartRadio is today’s Big Kahuna, right?  Wait until you see how they are going to figure in streaming numbers in relationship to bonus requirements.

3.  How Clear Channel’s new one-way guaranteed contract will work with virtually nothing guaranteed if they don’t want it to be.  I’ll break it down for you.

4.  The new way contract negotiations will be handled at Clear Channel from now on. 

5.  When is severance not really severance?  Clue:  starting soon, you could get 3 months severance but you’ll be expected to give Clear Channel a 6-month non-compete in return.  It’s happening today.  But wait, it’s even worse than that!

6.  What you can expect your base salary to be now that these new hardball tactics are being employed across 800+ stations.  Employees who have been burned give you this warning.

7.  How Clear Channel is targeting big name talent on a market-by-market basis.  I’ll name two people who sources say caved in to keep their jobs on Clear Channel’s not so generous terms.

8.  Talent endorsements count toward the new contract goals, right?  Oh, I didn’t tell you?

9.  How Clear Channel/Lee & Bain will alter your locked in, guaranteed, rock solid bonus goals in the new contracts they will be rolling out.  That’s right, a signed contract that changes like this at their will.  Plus 8 more employment changes ahead.

The answers begin here.

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Did Radio Make Adele “21”?

If there was no digital world and Adele’s “21” was released, would radio have sold 9 million units?

More importantly, what did sell 9 million units of an entire album in the era of easy piracy?

Bottle that, and we’re good to go.

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If you’ve been thinking about subscribing and would like to access this story, let me tell the questions that will be answered:

1.  Is it Adele or is it digital file sharing that is fueling unprecedented album sales – almost 100,000 more this past week alone?

2.  Radio’s new role in hitmaking.  Here’s what artists must do to sell the digital they need to succeed.

3.  Why the record industry has absolutely no credibility when it claims that music piracy is killing them.

4.  The best advice on how to take your talent and thrive in an era when traditional media is waning and digital has not quite come of age.

5.  Adele’s secret sauce can be bottled and used by aspiring artists that are wary of record label execs who don’t know what they’re doing.

The answers begin here.

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Stupid Radio Tricks

You can’t make these stories up.

Real life screw-ups that will either leave you laughing or scratching your head.

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If you’ve been thinking about subscribing and would like to access this story, I hope we’ve earned your trust because you can’t get this stuff anywhere else.  Let me tell you the questions that will be answered:

1.  Why any radio owner who tries to force an employee into signing a departure agreement in order to get their severance pay is in violation of Federal Law.  I’ll give you the lowdown.  You start dialing your lawyer.

2.  Why the new Clear Channel NexGen software that now makes it possible to insert “placeholders” for breaking local news stories has failed before it started.  Just days ago – big news happened only 3 blocks away from these studios and never made it on the air.  Talk about stupid.

3.  Why even a written agreement with employees to pay air talent for extra services is not worth the paper it is written on.  They think no one is looking.  Oops.

4.  How about the top ten-market owner who is actually programming to get no listeners.  You read that right!  Sound insane?  Here’s a dumb move and I can safely say no able radio programmer would give them a chance to get even 1,000 listeners – total.  In a month.  Did I say, top ten market?

5.  The radio owner who threatened to sue 3 listeners who didn’t like their new morning show.  All they did was this …

The answers begin here.

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“The Towers Will Be Coming Down Soon and Everything Will Be Online”

Guess who said that?

The quote is attributed to a Clear Channel executive by a Clear Channel worker.

What’s scary is – I didn’t say it!

But, is it true?

And is it coming soon?

There is a lot going on behind the scenes at Clear Channel that helps drill down to the bottom what changes are emerging.

I’m not talking about five or ten years here. 

I’m talking about now.

If you are a subscriber, thank you for joining our group, you are about to find out.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you the questions that will be answered.

1.  True or false – are the towers coming down?  Are they even thinking about it?

2.  How Clear Channel plans to save on newsgathering.  This is a must see TV. I’ve got CEO Bob Pittman caught on video and it’s in a word – ugly.  But this is their boss – so I’d listen.

3.  How Bob Pittman invoked Steve Jobs – you can’t make this stuff up – in describing how he plans to handle digital’s attack on traditional media.  This is scary.  But it tells you how the big boss sees where radio fits in with new media.  Go ahead, be brave.

4.  Watch him suck up to Comcast and you’ll want to take a shower immediately.  Am I right, or what?  Comcast buys Clear Channel.

5.  Now you’ll understand better why Clear Channel is firing under the radar to avoid blow back when you learn what part of their employee diet is up next. Charles Barkley, eat your heart out.

6.  Who is not immune from the Clear Channel axe?  These two groups of employees are in for a rude awakening because they think they are safe.

The answers begin here.

Read this story by clicking “read more” below.

Rape on the Radio

What appears to be Clear Channel’s corrupt ethics is increasingly seeping onto the air.

This Dominic Dieter – the WMMS, Cleveland jock – has his ass in a ringer for recently making this comment on the air:  “You should get one of your friends to screw your daughter straight.”

Gay rights groups and for that matter parents are up in arms.

Dieter apologized and Clear Channel has suspended him but what’s going on at Clear Channel is an example of what happens if your name is not Rush Limbaugh.

Double standards.

Mixed messages.

If you are a subscriber, thank you for joining our group.  You’re going to want to weigh in on this one.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story remember radio has changed and the way we gather intelligence about media has also changed – so go for it.  Let me tell you what questions will be answered:

1.  Who is responsible for the war on women going on at Clear Channel talk stations?  You can’t blame Bob Pittman alone but you can blame someone.

2.  Test yourself.  Can you answer this question about women today?  Know Dieter’s answer.

3.  What audience changes (warning: I’m going to be graphic when you click through) are taking place that has passed radio by?

4.  Why uncool translates to inappropriate more often than not.  Here’s a great example.

5.  What would have happened to Rush Limbaugh if he had told a father who saw his daughter kissing another girl to get one of your friends “and screw her straight”.

6.  Do young girls actually kiss other girls?  My observations from the campus of USC.  This may resolve the whole issue – right here.

7.  The one broadcast group where this outbreak of trash talk could never have happened.  I think you’ll agree.

The answers begin here.

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Join our witness protection program:  the smartest, safest newstip network – 100% anonymity guaranteed – talk to me confidentially here: NewsTip Hotline

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