Celebrities Hijacking Social Media

Ryan Seacrest is getting into a new business.

He’s not in enough media deals and apparently has too much free time on his hands.

Seacrest is in talks to help celebrities create photos and videos to share on Twitter. 

And why is Twitter interested in Seacrest and the celebs he can attract? 

More chances to monetize.

You’ll be hearing a lot more about the importance of celebrities to social networking but I’m going to warn you way in advance that you don’t want to do what they’re doing.

Celebrities can make money from almost anything – and often do.  You can’t blame them and I don’t.  But the way they use social media and the way everyone else should use it are two separate things.

This new trend toward celebrity-based social media is dangerous and missing the real power of connecting to others.

I’m going to share with our group a handful of immensely more effective ways to make social media pay off now.

If you are a subscriber, thank you for joining our group.  You’re just one quick click from great advice on social networking that even big companies and celebrities are not following.

If you’ve been thinking about subscribing and would like to access this story, this is the kind of reporting you get when you join our group.  Let me tell you what questions will be answered:

1.  Why the trend toward celebrity in social media is the wrong direction for you.  Turn back now before it’s too late.  Here’s how.

2.  Which comes first – connecting or monetizing?  I’ve got some shocking news for you.  I’m saying social networking may not be a business. 

3.  How a hot British boy band is on the brink of turning their growing mass appeal into a virtual junk mail campaign.  What they did and what they should do instead.

4.  How to kill your social network in one tweet or post.  That’s right – the most toxic thing you can do to ruin your social media.  So please avoid doing this.

5.  If you want to strengthen your social media network almost overnight, this is the best advice I can give you because chances are about 100% that you are making this mistake right now.

The answers begin here.

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Cumulus Pitting National Telemarketers vs. Local Sellers

The cumuloids are now apparently pitting phone bank telemarketers in Atlanta against local Cumulus sales teams being forced to sell SweetJack couponing.

And, they’re pissed.

If you want a glimpse of where radio sales is headed, you can’t ignore this story about how aggressive Cumulus is getting with a new type of sales approach that castrates local sellers even as they are trying to carry out orders.

To make matters worse, I believe the details that I am about to share with you are also in the plans for Clear Channel.

So hold your nose and read on:

If you are a subscriber, thank you for joining our group.  Just a quick-click away from seeing in detail how local radio is about to change – again.

If you’ve been thinking about subscribing and would like to access this story, this is the kind of reporting you get when you join our group.  Let me tell you what questions will be answered:

1.  How “double pitching” works.  I mean, doesn’t work.

2.  Two of the markets where sources confirm the practice of selling against local salespeople has emerged.

3.  How double pitching is bollixing up the revenue stream – in the exact words of someone close to the situation.

4.  Which clients are the ones the national Cumulus phone bank is targeting.  I’ll name some categories and tell you an actual client reportedly caught in the middle of Atlanta and local radio by name.

5.  What the blowback is from advertisers – that’s right, advertisers – now they’re pissed, too.  And this is what they’re doing about it.

The answers begin here.

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7-Eleven or Facebook?

7-Eleven as a social network?

You’ve got to be kidding me.

After what I’ve found out and I am about to share with you, I’d own 7-Eleven stock before Facebook.  (I told you not to buy Facebook!)

More importantly, 7-Eleven is getting it right about social media and there is a lot the music industry and radio could learn from a convenience store.

Oh thank heaven for 7-Eleven!

But first, imagine how shocked I was to hear that 7-Eleven used social media so effectively in Asia where they actually attract customers to hang out in their stores. 

Shocked, because I just can’t imagine hanging around a 7-Eleven in New Jersey except maybe to witness an in-store robbery or get mugged myself.

But I’m jaded.

Still, look at how 7-Eleven is outsmarting us.  And learn.

If you are a subscriber, thank you for joining our group.  You’re one quick click away from strategies to make your use of social media much more effective.

If you’ve been thinking about subscribing and would like to access this story, this is the kind of reporting you get when you join our group.  Let me tell you what questions will be answered:

1.  How 7-Eleven is turning outdated convenience stores into hang outs that greatly increase in-store sales and attract a preponderance of under-30’s.

2.  The music industry should be ashamed – 7-Eleven is doing live in-store concerts.  You read that right.  I’ll tell you what it means to us.

3.  The one mistake radio stations need to fix right now – stop doing this – to make social media help grow their audiences instead of clutter the air.

4.  Why a station can’t attract an audience the way a personality can – and how to go about it differently. 

5.  How to rethink radio social networking from asking listeners to choose the next lame song of the 30 on your corporate playlist to doing this which will ignite the masses to your brand.  

The answers begin here.

If you would like to read this story, have access to my entire archive (over 1,600 pieces) and get daily email delivery, click “read more” for your choices. 

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Keep January 30-31 open for JD4 – my next media conference.

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How Bain Continues To Rob Clear Channel Blind

There is increasing evidence that Bain Capital in cahoots with Lee Capital Partners continues to pillage what was once a great radio company driving it deep into debt as it collects huge fees and makes unbelievable profits even as employees get sacrificed.

We’ve all known something is fishy but the details I am about to share are staggering.

The situation is getting worse even as I write this which means that you will be shocked and perhaps amazed at how deeply Clear Channel will have to further reduce its work force to keep paying its investment banks.

Bain is not creating jobs. 

It is robbing Clear Channel blind.

And ready to layoff large numbers of people, as you will soon read.

Here’s how bad things are and how Clear Channel employees are going to have to pay the price again – soon.

If you are a subscriber, thank you for joining our group.  You’re one quick click away from getting documented evidence about the sorry future of the largest radio group. 

If you’ve been thinking about subscribing and would like to access this story, this is the kind of reporting you get when you join our group.  Let me tell you what questions will be answered:

1.  What Clear Channel will lose this year – a whopping number and nowhere near the $1 billion it used to make.

2.  What owner/investment banks Lee and Bain make in fees every year.  Go ahead and guess.  You’re too low!  I’ve not only got the accurate number but how much they made in fees in the first three months of 2012.  Plus, when this sweet arrangement ends. (This is why you’re being laid off at Clear Channel!)

3.  How Lee and Bain came up with the money to do the original Clear Channel acquisition and how they plan on paying for it.

4.  The number of layoffs at Clear Channel since Lee & Bain took over – I’ve been looking for an accurate number and I’ve got it for you.

5.  Why Clear Channel is on the default list – that’s right, default is expected and only 10% of the money they borrowed is likely to be recovered – if that.  This is incredible!

6.  Why shell-shocked employees don’t want to believe the massive layoffs that are yet to come.  As the Boy Scouts say “be prepared”.

The answers begin here.

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Keep January 30-31, 2013 open for JD4 – my next media conference.

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Radio’s Best Way To Use Social Media

I’m asked this question constantly – how should radio and recording artists use social media?

The answers are clear.

Not the way most radio stations and bands use it.

You see, radio is used to adding on digital even as they make their on-air programming less compelling by removing popular personalities, doing vanilla voice tracking and importing syndicated programs from out of the market.

So, before I answer the question – and you’ll like the answer because you can take my advice and try it right now – some context.

What’s on the air should not be on your digital platforms. 

I know many people hate when I say this but think about it – a small percentage of listeners actually listen to a radio stream.  By making that your digital strategy you lose twice.  On-air is separate.  Online and mobile is different.  If you’ll give me that, look at this great strategy I have for you.

This is one of the most useful pieces I have offered.

If you are a subscriber, thank you for joining our group.  One-click gets you the full story.

If you’ve been thinking about subscribing and would like to access this story, we have 7 thousand people who now get these various emails, but I’d love you to join our group.  Let me tell you what questions will be answered:

1.  How to supercharge your Facebook posts and Twitter tweets. 

2.  How the social media world is tiring of posts and tweets as usual and what they really crave and can’t resist.

3.  An example that will knock you off your feet from someone who uses Facebook so effectively, you’ll finish the article and try it yourself.

4.  A major change you can make on how to use Twitter that may even wind up being more effective than what you currently do on Facebook.  One thing.  I did it and I’m never going back.  I share it now with members of our group.

5.  Klout is the Arbitron of social media effectiveness.  How to get your Klout score to go up over 40 points within weeks!  In fact, less effort, more brains. 

The answers begin here.

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Why is Warren Buffett Buying Newspapers?

Radio revenue is down 1% for April.

Revenue for the year will likely be flat or plus 1% -- that’s the best it can do.

Lew Dickey launched an all-news radio station in Atlanta that sounded better on day one than Randy Michaels’ stations did. 

Does that make Lew a better PD than Randy or does it make him a better manager than The Noise You Can’t Ignore?  After all, Michaels dispatched COO Walter Sabo after only six weeks even though Michaels had no credible news background.

All questions I will answer.

But if you think for one minute that I have not noticed Warren Buffett buying up local newspapers, you would be wrong.

I’m going to share with you what’s up with that because it is a warning signal everyone in media should heed.

If you are a subscriber, thank you for joining our group. You’re one click away from the full story.

If you’ve been thinking about subscribing and would like to access this story, this is the way media people now get their intelligence reports – thanks for joining our group.  Let me tell you what questions will be answered:

  • Has Warren Buffett all of a sudden gone dumb?  Is he getting old and farty?  What does Warren Buffett think he knows that we ought to pay attention to? I’ll lay it out and you decide.
     
  • The one thing Buffett looks for that newspapers have and radio does not – at least in his view.
     
  • Why Buffett would never buy a radio station – and it’s not what you’re thinking.
     
  • And, I will answer the question is Lew Dickey a better program director than Randy Michaels?  Believe it or not, there are some people who would say yes.  I’ll explain.

The answers begin here.

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30 Bold Media Predictions

We have previously predicted both the Clear Channel and Cumulus layoffs with laser like precision; the fall of Farid Suleman when it was unthinkable while he was at the height of power; acquisitions, trends in music and more.

But wouldn’t you like to know when John Hogan will be out at Clear Channel or Lew Dickey will get what he deserves?  Or a six-month advance warning on what position will be targeted next for layoffs at Cumulus, Clear Channel and the lemmings that always follow them.

Then, you’ll want to read this piece.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story – you picked a great day to start.  Let me tell you what questions will be answered:

1. Why we may look back on Mel Karmazin – that’s right, that Mel Karmazin – as every djs savior. 

2. Arbitron’s worst nightmare that could ruin its business model.

3.  When the reign of Cumulus CEO Lew Dickey will end in his family business.  I’ll tell you how many years he has left.  How long does programming henchman Mike McVay have to say “yes sir” to Lew Dickey before he’s on the street?  Here’s my best estimate.

4.  And John Hogan, when does he get thrown under the bus at Clear Channel? 

5.  Who will buy Clear Channel and the likely time frame?  Plus, what happens to Bob Pittman for those of you who are worried.  What Clear Channel will sell before it gets acquired.

6. What big news is coming from Bonneville?

7.  Which major top 5 consolidator will soon be caught between a rock and a hard place?  Not Cumulus.  Not Clear Channel.  Do you know?

8.  The next innovation from Apple that you don’t see coming.

9.  If John Malone takes over SiriusXM, here’s what I think his next earthshattering media move will be.  Did I say earthshattering?

10.  What will annihilate local music radio within 5 years?

11.  The present Clear Channel work force will be reduced by this many people by the end of this year – just seven months from now. 

12.  How many local personalities will be left on-air within two to three years?

13.  The next reduction in work force for Clear Channel and Cumulus – and which position is being targeted for massive extermination starting as early as the end of this year.  They’re coming after this position!

14.  The number of years left before those great mom and pop operators still doing local radio will have to sell to consolidators.  Plus, 16 more bold predictions you will want to know now.

The answers begin here.

If you would like to read this story, have access to my entire archive (over 1,600 pieces) and get daily email delivery, click “read more” for your choices. 

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