The Anti-Dickey

First CEO Jeff Smulyan gives $250-$1,000 bonuses to all Emmis employees and now another radio company comes forward and is offering to hire more than 10 employees who were fired just this week.

How the company doing the firing is reportedly scurrying to get their fired employees to sign non-competes to keep them from taking these lifeline jobs.  How sincere is this unprecedented move to hire so many fired competing workers.   Do they get their same jobs at the new company?  Do they get the same pay?  All the details on the deal.  How the Anti-Dickey is actually calling each employee to extend the offer.  This story is going to make you feel good and be proud.

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The Emmis Pay Raises

Emmis awarded bonuses to every full and part-time employee after they lowered they debt by $80 million by selling a Los Angeles FM station.  But if you don’t work for Emmis or one of the 5 good radio employers, here’s how you can protect yourself, your career and your family without a kind owner.

The best and only good indication of when it is time to leave your position and move on.  How to respond when your company fires a well-respected associate (do this and they’ll stop firing people).  The best use of your time to overcome a bad radio employer.  Where is the best place for a radio person to look for a career that will be even more rewarding in the years ahead.

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Digital For Free But Reported As Revenue

Clear Channel has been caught automatically switching ad money from advertisers specifically requesting radio and redirecting a percentage of the buy to digital thus devaluing radio and falsely boosting digital.

Where it’s being done.  How the auto switch to digital works.  The way they get away with it (legally).  How Clear Channel hopes that radio advertisers won’t notice.  The actual percentage of radio budget automatically switched to digital if the client doesn’t notice.  What type of content passes as digital.  How Clear Channel even does this to clients who owe them money.  And, the commission rates for auto switching to digital ads.

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The Class of 2016

Master your knowledge of the Class of 2016 and you’ll own them for decades.

How they hold the key to digital media.  The chances of winning them back to radio.  How they’ve also bolted from television and why this is good for you. The ways around their attention deficit.  Their hot buttons – the things they care about most.  5 things you can do right now that will have you up to speed by the time the Class of 2016 graduates.

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The End of Clear Channel As We Know It

The departure of Tom Owens from Clear Channel research and programming has great significance to anyone who wants to see the future of Clear Channel and the future of radio.

How many original Jacor execs and top 50 market managers are left in the brain drain that evolved over the past ten years.  I’ll name them.  With Owens out of the way, the new Clear Channel programming plan can be implemented and many more local programming jobs can now be eliminated.  The latest estimate of layoffs I am hearing and when.  What Clear Channel will look and sound like within 6 months.  The questionable practices you’ll likely see.  And what Clear Channel is hot to target next in the name of efficiency.  Be the first to imagine Platform Radio.

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How to Work for a Radio Jerk

Today I’m going to answer the question I’ve been hearing a lot lately – how can I work for the jerks that are ruining the radio business. 

If you’ve thought of quitting, wait long enough to read this.

And if you think all the pain and suffering of working for people who don’t trust you and don’t care about you is for naught, help has arrived.

So don’t quit -- yet.

1.  The line you should memorize and say in the car on the way to work every day that will fundamentally change your attitude about working for incompetents.

2.  How would Dale Carnegie tell you to deal with, say, Lew Dickey, John Hogan or their minions?  I’ll tell you.

3.  An outstanding mantra that when repeated several times a day can make a bad situation better – maybe even more tolerable.  Doubt me?  Try it for a week and see.

4.  The most important thing to do when corporate tries to shut off your brain and make you do stupid things (like being ordered to play the same song on the top of each hour or force you to sell to local prospects they identify from thousands of miles away). 

5.  How to deal with being fired or demoted.  This is more than worth the 27 cents you’ll pay for today’s piece.  And I’ll bet you’ll send me an email to thank me for sharing it. 

6.  How to balance your need to support your family with the growing inability to handle the stress of working for jerks.

One of the benefits of membership is that you get ideas like this to take you to the next level.

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Radio’s Answer To Apple’s Ad Skipping

Apple is actually doing radio a favor by winning a patent on commercial-blocking technology for radio and other content.

I’ve already got a great workaround for radio.  How to deal with the inevitable ability of mobile devices to block unwanted content.  How to come up with a digital strategy that cannot be blocked out by this or other technology.  The blueprint you should follow today to avoid future commercial ad blocking.  And the best way to lure a mobile listener into what could be a groundbreaking new way to co-exist with the arrival of anti-advertising technology.

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Quit Radio, Start This

This morning I’ve got something very different for you.

If you’ve ever thought of quitting radio (or maybe you’ve been laid off), I’ve got 5 great ideas for new digital businesses that cost little or no money to start.

And they are perfect for radio talent, managers, program directors and sellers.

I was preparing some of this for my January 30-31 digital media conference in Scottsdale but I just can’t wait to share them. 

So quit radio, start this.

1.  The video project I would do that can’t miss.  Benefit:  income from day one.

2.  Make money from being an aggregator of content.  No investment necessary.  Just the foresight to jump on it now.

3.  A business that you can own and operate now that allows you to keep fans you may already have from radio.  I’ll tell you the service I like best so you can get started.  And it’s even free.

4.  Remember those closed social networks I always tell you about?  Here’s how to start one for nothing.  They are the future.

5.  My favorite way to build digital cash flow out of the box.  If you use only one of these ideas, make it this one.

One of the benefits of membership is that you get ideas like this to help take you to the next level.

If you would like to read this story, have access to my entire archive (over 1,600 pieces) and get daily email delivery, click “read more” for your choices. 

The KLOS Abortion

The great KLOS, Los Angeles is melting down.

Mark & Brian are gone. 

The duo Cumulus fired in LA a year ago, Heidi and Frank, are back at a bargain basement price.

Sales are down.

Programming is in free fall.

Ratings were off even before Mark & Brian left.

What’s going on?

A special report begins here – now.

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