Randy Lays An Egg (And How to Fix It)

WWWN has less than 2,000 listeners at any given time – in 47th place overall with a 0.2 rating 25-54. 

How could something so bold turn out to sound so old.

Considering the rush lately for owners to move AM brands to FM the Michaels fizzle is worrisome.

I’ve got the fixes for Merlin’s Media’s all-news debacle right here – and it’s still not too late. 

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1.  There can only be one person in charge and at Merlin you have this.

2.  How Randy’s news operations in New York and Chicago actually sound older than its CBS competitors.  But here’s the fix.

3.  What’s wrong with the formatics?  They’re spending money like crazy but not paying attention to a handful of things that could ignite the stations. 

4.  Why the joke is on Merlin after tricking WBBM into simulcasting on FM, which makes ironically them even stronger.  I’ll pinpoint the ways.

5.  Why doing NPR on steroids would have worked better.  Not too late.

6.  The Doomsday scenario – what if all-news doesn’t work.  Then, what?

The answers begin here.

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Kindle Fire vs. iPad 3

The Amazon strategy is so fascinating because it not only gives great insights about their competitive direction, but the changes that will happen in the year ahead for content providers.

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1.  What two massive tablet competitors are about to do to your traditional media business.

2.  The time frame by which you must have a clear plan at the ready to exploit both of these tablets or be left behind.  And believe me, the next 12 months are critical.

3.  Finally, you can get radio on the new Kindle Fire.  Is Mary Beth Garber satisfied now or is there a clearer path for radio on tablets.

4.  How much longer can you get away with repurposing broadcast content on iPads and Kindles.  Just yesterday a major broadcast group chopped up its morning show video simulcast and tried to pass it off as digital content.  Good move now?

The answers begin here.

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Boardwalk Empire

HBO is doing a lot of things right these days that are applicable to radio, music, TV and Internet commerce. 

Are you watching HBO?  

Not just on cable or satellite but for strategic planning.

I’ve got three of the things HBO is doing so right that will inspire you to take another look at what you are planning in traditional and digital media.

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1.  The one thing that HBO and Apple have that Netflix and Microsoft do not have – and it’s going to make all the difference from now on.

2.  Why Boardwalk Empire reflects the three things that all media companies must have to compete in the next few years.  No, it’s not Paz de le Huerta.  But it’s hot nonetheless.

3.  Why HBO GO is so brilliant.  A different way to do mobile. Why we should all being doing HBO GO.

4.  The critical strategy that HBO is missing that would guarantee them an even bigger income stream.  Better yet, you don’t have to be HBO to deploy this strategy that I will share.

The answers begin here.

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$50 Million Cumulus Firing Spree

Cumulus is in the process of cutting $50 million in expenses by the end of the year or sooner  – a promise made to lenders who financed the Citadel acquisition.

Ten victims got fired in Dallas alone this week.  I’ve got the details you won’t read anywhere else.

Cumulus is telling employees one thing and then doing what they always do.

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1.  The 5-part plan to cut $50 million in expenses by the end of the year or sooner.

2.  The new market management setup Cumulus will be emulating from another consolidator.  The plan and who that consolidator is.

3.  I’ve got the line on whether any markets are exempt from the $50 million firing spree.

4.  What the heck is Mike McVay up to?  The onetime consultant is drinking the Kumulus Kool Aid but if you examine his recent public statements, you’ve figured out another piece of the puzzle.  I’ve got it for you right here.

5.  They’re going after Citadel employees only, right? 

6.  What Cumulus will do next after $50 million is cut from their expenses.

The answers begin here.

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Clear Channel’s iHurtRadio

Great concert in Vegas.

Bad strategic move.

1.  How the iHeartRadio promotion with all its expense failed to accomplish its goal.  Great contest, but the wrong one in ways that we can all learn from without spending a dime. 

2.  What’s with the Univision announcement that it is joining iHeartRadio.  All the trades went crazy with bulletins yesterday.  Here’s a bulletin:  iHeartRadio is an app. What’s radio got to do with it?

3.  The way to stack the deck against competitors who stray into the digital space while depriving their stations of resources.  If you’re a Clear Channel competitor, learn from the strategic mistakes that led a radio company to act like Pandora, an unprofitable startup.

4.  How does Clear Channel top the massive and expensive iHeartRadio promotion?  They are broadcasting it to the world and I’ve got it for you right here.

This article is about lessons learned from the new strategies Clear Channel is implementing that win the battle but lose the war.

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A Better Digital Strategy for Radio

Radio groups and stations are beginning to panic.

Buyers want digital content added to their radio buys and all most stations have to offer is non-traditional revenue (NTR).

NTR is not digital.

But this is – here are some important do’s and don’ts that, if adopted by radio stations, would put them in a position to start seeing a payoff in six months or less:

1.  The best source for new content that doesn’t also cannibalize a radio station.

2.  Daily deals – do them, don’t do them or re-do couponing.  Here’s a better option.

3.  Build around Facebook or Twitter or not?  Getting this spot on is critical to a successful digital strategy.

4.  How to set up a digital content arm along side of an existing radio station – how to run it and what you can get away with spending the first year.

5.  What’s more important – the digital dashboard or mobile devices. 

6.  The optimal way to monetize digital content.  It’s not commercials.  Not banner ads.  It’s this – with all the details on how to get the cash stream started.

PLUS … 13 SPECIFIC STRATEGIC STEPS TO A BETTER DIGITAL STRATEGY.

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Important Facebook Strategies

What you should be doing while Facebook keeps growing – half a billion people in the world were on Facebook one day last week. 

How to build local clubhouses for brands and personalities on Facebook.

With 40% of Internet users accessing social networking from mobile devices, this is the one thing you don’t want to be caught doing. 

And sit down for this – you won’t believe the demographic that is driving social networking growth.  Then, after you recover, a plan to target them. 

The immense amount of commerce that is being lost to Facebook that is getting away from traditional media. 

Plus, the emerging social media player that has tripled its growth in the past year alone.  You’ll never guess what the research is saying (I couldn’t), but we need to know.

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