Clear Channel’s Employee Survey Sneak Attack

Finally!

The real reasons why Clear Channel – a company that fired 3% of its workforce just 7 weeks ago – is so hell bent to make employees take their online survey.

The one that has almost no one complying to date.

The one that Clear Channel executives are getting pushy about now.

Why did Bob Pittman and John Hogan all of a sudden take a “nice” pill?

You’re about to find out.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. How Clear Channel honchos are now starting to bully employees into taking the survey.
  2. What’s the giveaway – the one big mistake Clear Channel appears to be making that makes employees think their comments will be tracked.
  3. Two ways the information could be used against unsuspecting employees if they make the mistake of answering the questions.
  4. How taking the survey could help the company decide who stays and who goes in the next round of RIFs (reductions in force).
  5. When the RIFs will startup again – they are becoming more urgent and you’ll want to know the earlier date that is being discussed. 

If you would like to see why Clear Channel so badly wants their employees to take their online survey, click “read more” below.

Thanks for making my fourth annual Media Solutions Lab the best ever.  98% of those who attended said in an exit “report card” that it met or exceeded their expectations.  This teaching seminar is never recorded so plan on attending next year.

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The New Music Format Radio Ignores

Is country the hot new format for radio?

I’ll give you that answer – no

It already was. 

So Cumulus arrived late to that party and you may remember tried to end the party with a political controversy over the Dixie Chicks.

Radio continues to cling to the same old formats and wonders why the money demo isn’t going wild for radio.

But there is hope and help.

Millennials who make up two-thirds of the 18-49 year old demo over the next decade have some new music demands that radio can easily meet.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What’s the one new music genre that is not on radio’s radar screen and should be – in fact, it had better be to stay relevant with the increasingly important Millennials.
  2. What should radio do without totally trashing its current formats?
  3. One clever programming plan that would please the People Meter ratings and Millennials at the same time.     
  4. The critical hot button for Millennials that every music station cannot afford to ignore.
  5. The key mistake to avoid with a music-centric generation that radio needs to win over.

If you would like to know the new music format that radio ignores, click “read more” below.

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Talk Radio Nosedive

Cumulus-owned WABC, New York has hit an all-time ratings low.

WABC's 2.2 ties their absolute worst share since they dropped Top 40 music and became a talk station.

Back then – all the way back in the Winter of 1984, WABC posted a 2.2 share.

It took almost a year for Cumulus to do what hadn’t been done in almost 30 years – tank the talk station.

Look, I could dump on Cumulus but what’s the use.

They just don’t know what they’re doing in any format and don’t seem to care.  That’s not their game.

What I am really interested in is why a radio staple, the talk format, is not just declining but taking a nosedive.

But there are a few things that could be done …

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Why an aging audience is not the real culprit and what is.
  2. What the next generation – the one that represents two thirds of the money demo 18-49 for the rest of this decade – considers real talk radio.
  3. The biggest talk radio turnoffs to young listeners.
  4. Why the really big killer of talk radio isn’t even something that is happening on the air – and it’s scary.
  5. Two instant fixes that could help a declining talk station now – one costs money and one requires the smarts to do it before it’s too late.

If you would like to see why talk radio is taking a nosedive and what can be done to reverse it for now, click “read more” below.

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Secret Memo Exposed: iHeartRadio To Move To Radio

I just knew Clear Channel CEO Bob Pittman was going to hide behind an app to cover up the failings of his radio company.

When a CEO’s first action when taking over is to rename the radio company and leave the word radio out of it, he is telling us something we don’t want to hear. 

Clear Channel morphed into Media + Entertainment right down to the plus sign (+) and the word “Media”.

But an app is not media.

It’s an app to everyone but Bob Pittman.

Now it is official.

But the title of Pittman’s secret memo to his executive staff in San Antonio said it all – “Subject: Expanding iHeartRadio onto the Terrestrial Platform”.

This is what Clear Channel employees have feared.

And here’s what Pittman has in mind:

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What comes first – fixing those 25 local radio stations that Pittman vowed to “fix” or migrating the entire radio group over to iHeartRadio? 
  2. What’s Pittman’s so-called “Second challenge”?  Better sit down for this.
  3. How Pittman is changing the main goal of Clear Channel radio.
  4. What Pittman sees the Clear Channel stations turning into – revealed from this secret memo in his own words.
  5. Pittman’s next threatened action step and when.

If you would like to see Bob Pittman’s secret memo that exposes his plan to make iHeart “our main source of revenue”, click “read more” below.

Talk to Jerry privately here – your name will not be used.

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The 2013 Media Solutions Lab Agenda

There are only a few seats left to this outstanding conference – reserve a seat here.

The fourth Media Solutions Lab begins Wednesday, January 30 at The Phoenician Resort in Scottsdale, AZ and it will not be videotaped or recorded for later sale.

If your schedule allows you to make it, you will not be sorry.

The seminar leader is Jerry Del Colliano, recognized expert in traditional and digital media.  Visiting instructors are:  Morley Winograd, co-author of “Millennial Makeover” and “Millennial Momentum:  How a New Generation Is Remaking America” and Dan Hill, President of Sensory Logic, the company that has helped successful radio stations like Jerry Lee’s B-101, Philadelphia create more effective advertising.

Here is the agenda and some helpful information as you prepare for the event.

Wednesday, January 30th Ballroom B

8:00 am         Registration/Breakfast

9:00 am         Emerging Trends for 2013 (Jerry Del Colliano)

10:15 am        Break

10:30 am       Disrupt the Media Business/Master Digital (Jerry Del Colliano)

11:45 am        Lunch

1:00 pm         A Dozen Ideas for Succeeding With Millennials (Morley Winograd)

1:45 pm          Break

2:00 pm         Facial Coding/Emotion Recognition (Dan Hill)

2:45 pm          Break

3:00 pm         Action Steps/Q&A (Jerry Del Colliano)

4:00 pm         Conclusion of Day 1

Thursday, January 31st Il Terrazzo Salon & Patio
Optional Working Breakfast (Separate Registration required)

8:00 am         Registration/Breakfast

9:00 am         Big Ideas/Discoveries/New Business Opportunities

11:00 am       Conclusion of 2013 Media Solutions Lab

A few notes in preparation for the meeting:

  1. Dress is casual – the weather should be around 70 by day and in the 40’s at night.
  2. This is a learning event and there are no sponsors nor has anyone paid a fee to speak. 
  3. Complimentary breakfast, lunch and breaks are included in your registration.  Refreshments will remain in the room during the program.
  4. The sessions are fast moving and they start and end on time. 
  5. There are no materials in preparation for this conference, however, Jerry’s notes, slides and some interesting source material will be made available through Google Drive after the meeting limited to those who have attended.
  6. This conference will not be streamed or taped for sale later.  Recording this event by participants is prohibited.
  7. The working breakfast with Jerry requires a separate registration.  Please contact Cheryl Del Colliano if you would like to reserve a seat (480) 998-9898 or cldel@earthlink.net.
  8. A few dining suggestions:  My favorite burger place in the world is Relish, on site at the Phoenician.  Get the tater tots with the meal.  My radio buddies here and I love that place.  Favorite restaurant is Roka Akor for sushi and Asian fusion (480-306-8800).  I’m hearing Chelsea’s Kitchen, also nearby, is new and outstanding (602-957-2555).

Content Preview:

Among the topics to be discussed in the Media Solutions Lab Wednesday: 

How bandwidth issues will affect content providers; the radical changes ahead this year for hit music; what is becoming more important than ratings or even metrics; what Apple plans to do to disrupt content providers in the next 12 months (with product launch projections); Adapting content for tablets; the real or perceived threat of subscription services; major radio upheaval ahead in 2013 and how to deal with it; digital prospects for reach and revenue; Groupon’s anticipated next move; latest research on new attention spans that must be your guide for on-air and digital and the one business you must be in – and dominate – by December. 

How To Disrupt the Media Business & Master Digital:

The most innovative new streaming music radio station idea ever; the startling thing that happens to advertisers when you use two voices in their ads; The end of radio formats and the beginning of cross media branding; how to attract young listeners by giving them the one thing they really crave; the change you must make to music formats before the year arrives; how to rename your terrestrial radio station and cash in; Finally, what to do with your website that isn’t making lots of money; a better use for your top air personality; the growing importance of games and contests; A truly new use for your radio station; replace the “hot clock” with the “cool clock”; how to build content pods; How to replace Facebook; how often should you make a format change in the digital age; the best solution for stop sets ever; the new thinking about music sweeps; a huge way to beat the People Meter at its own game; the biggest favor a competitor can do for you; the way to win the money demos has changed; if you can afford to do only one thing well on a radio station, make it this.

Action Steps:

30 action steps – things you should consider implementing or brainstorming when you return home from this year’s Media Solutions Lab. 

Big Ideas/Discoveries/New Business Opportunities Thursday

Innovative new ideas that will change you and the way you think of content creation; latest discoveries in media that are ahead of the curve; new business opportunities for innovative stations or entrepreneurs looking for the next best thing; work with Jerry and the group on extracting the media lessons from this year’s conference to customize it for your specific needs.

Thank you again for choosing Media Solutions Lab in a critical year ahead for content creators.

I’m excited about being with you.

There are only a few seats left to this outstanding conference – reserve a seat here.

Read More  FREE SAMPLES

Forget Nash FM, Cumulus Up To Evil Plan

I guess it’s now Country Lew and the Fish.

Oh wait, that’s not country.

But then again, the Cumulus Nash FM scheme has less to do with country music than you might think.

Cumulus CEO Lew Dickey has seemingly discovered country music in a big way with the purchase of a poor-signaled New York FM station that is bringing the format back to the Big Town for the first time in almost two decades.

See, country doesn’t work in New York City or else Dan Mason would have done it.

Jeff Smulyan would have done it.

Hell, Clear Channel with ex-country PD Bob Pittman now its CEO – would have done it.

WYNY did it but bailed out in 1996 to become WKTU.

In other words there is a reason no smart broadcaster has done country in New York City – at least successfully – and why most refuse to go there.

But that Nashville Cat himself, Lew Dickey, Jr. knows more than anyone else so he and Other Brother John have invented Nash FM 94.7.

Something is seriously wrong here suggesting that the Dickeys are working a greater, dangerous plan that I’m about to reveal here.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Why installing country on their new New York FM station is a smokescreen for something more dangerous.
  2. What’s the real motivation for Nash FM – it’s sure as hell not ratings as you’re about to find out.
  3. The big media company Dickey recently met with to buy into his crazy plan.
  4. What’s ahead for Cumulus salespeople who think they are going to have to sell this new country format but are in for a big surprise when they find out what corporate really has in mind.
  5. Warning:  A Nash FM brand across all their country stations is nothing compared to the next radical move in the works.

If you would like to see the evil plan Cumulus is working on that’s bigger and more wicked than Nash FM, click “read more” below.

Report Newstips under my witness protection program here.

Fix Subscription Issues here.

Talk to Jerry privately here.

Media Solutions Lab Info/Registration here.

Follow Jerry on Twitter & Facebook and LinkedIn.

Read More  FREE SAMPLES

The 2013 Media Solutions Lab Agenda

There are only a few seats left to this outstanding conference – reserve a seat here.

The fourth Media Solutions Lab begins Wednesday, January 30 at The Phoenician Resort in Scottsdale, AZ and it will not be videotaped or recorded for later sale.

If your schedule allows you to make it, you will not be sorry.

The seminar leader is Jerry Del Colliano, recognized expert in traditional and digital media.  Visiting instructors are:  Morley Winograd, co-author of “Millennial Makeover” and “Millennial Momentum:  How a New Generation Is Remaking America” and Dan Hill, President of Sensory Logic, the company that has helped successful radio stations like Jerry Lee’s B-101, Philadelphia create more effective advertising.

Here is the agenda and some helpful information as you prepare for the event.

Wednesday, January 30th Ballroom B

8:00 am         Registration/Breakfast

9:00 am         Emerging Trends for 2013 (Jerry Del Colliano)

10:15 am        Break

10:30 am       Disrupt the Media Business/Master Digital (Jerry Del Colliano)

11:45 am        Lunch

1:00 pm         A Dozen Ideas for Succeeding With Millennials (Morley Winograd)

1:45 pm          Break

2:00 pm         Facial Coding/Emotion Recognition (Dan Hill)

2:45 pm          Break

3:00 pm         Action Steps/Q&A (Jerry Del Colliano)

4:00 pm         Conclusion of Day 1

Thursday, January 31st Il Terrazzo Salon & Patio
Optional Working Breakfast (Separate Registration required)

8:00 am         Registration/Breakfast

9:00 am         Big Ideas/Discoveries/New Business Opportunities

11:00 am       Conclusion of 2013 Media Solutions Lab

A few notes in preparation for the meeting:

  1. Dress is casual – the weather should be around 70 by day and in the 40’s at night.
  2. This is a learning event and there are no sponsors nor has anyone paid a fee to speak. 
  3. Complimentary breakfast, lunch and breaks are included in your registration.  Refreshments will remain in the room during the program.
  4. The sessions are fast moving and they start and end on time. 
  5. There are no materials in preparation for this conference, however, Jerry’s notes, slides and some interesting source material will be made available through Google Drive after the meeting limited to those who have attended.
  6. This conference will not be streamed or taped for sale later.  Recording this event by participants is prohibited.
  7. The working breakfast with Jerry requires a separate registration.  Please contact Cheryl Del Colliano if you would like to reserve a seat (480) 998-9898 or cldel@earthlink.net.
  8. A few dining suggestions:  My favorite burger place in the world is Relish, on site at the Phoenician.  Get the tater tots with the meal.  My radio buddies here and I love that place.  Favorite restaurant is Roka Akor for sushi and Asian fusion (480-306-8800).  I’m hearing Chelsea’s Kitchen, also nearby, is new and outstanding (602-957-2555).

Content Preview:

Among the topics to be discussed in the Media Solutions Lab Wednesday: 

How bandwidth issues will affect content providers; the radical changes ahead this year for hit music; what is becoming more important than ratings or even metrics; what Apple plans to do to disrupt content providers in the next 12 months (with product launch projections); Adapting content for tablets; the real or perceived threat of subscription services; major radio upheaval ahead in 2013 and how to deal with it; digital prospects for reach and revenue; Groupon’s anticipated next move; latest research on new attention spans that must be your guide for on-air and digital and the one business you must be in – and dominate – by December. 

How To Disrupt the Media Business & Master Digital:

The most innovative new streaming music radio station idea ever; the startling thing that happens to advertisers when you use two voices in their ads; The end of radio formats and the beginning of cross media branding; how to attract young listeners by giving them the one thing they really crave; the change you must make to music formats before the year arrives; how to rename your terrestrial radio station and cash in; Finally, what to do with your website that isn’t making lots of money; a better use for your top air personality; the growing importance of games and contests; A truly new use for your radio station; replace the “hot clock” with the “cool clock”; how to build content pods; How to replace Facebook; how often should you make a format change in the digital age; the best solution for stop sets ever; the new thinking about music sweeps; a huge way to beat the People Meter at its own game; the biggest favor a competitor can do for you; the way to win the money demos has changed; if you can afford to do only one thing well on a radio station, make it this.

Action Steps:

30 action steps – things you should consider implementing or brainstorming when you return home from this year’s Media Solutions Lab. 

Big Ideas/Discoveries/New Business Opportunities Thursday

Innovative new ideas that will change you and the way you think of content creation; latest discoveries in media that are ahead of the curve; new business opportunities for innovative stations or entrepreneurs looking for the next best thing; work with Jerry and the group on extracting the media lessons from this year’s conference to customize it for your specific needs.

Thank you again for choosing Media Solutions Lab in a critical year ahead for content creators.

I’m excited about being with you.

There are only a few seats left to this outstanding conference – reserve a seat here.

Read More  FREE SAMPLES