Cumulus Cincinnati Director of Sales Joe Wickman got fired over the phone with his kids present on Father’s Day. (I’ve got the story for you).
The company with the mean genes run by Lew Dickey is now poised to pounce on thousands of Citadel employees sometime around Labor Day when the merger closes.
Here’s what’s going to happen:
1. For the first time, an idea of how massive the cutbacks will be.
2. The Cumulus sales plan that is virtually impossible for even good salespeople to follow – the better for Cumulus to fire more people like, say, Citadel employees.
3. Big Citadel billers are in big trouble. You’ll want to see this one coming and won’t want to be blindsided.
4. Cockamamie pricing that drives salespeople nuts and leaves them vulnerable for dismissal. This one is right out of the mouth of a Cumulus survivor.
5. 4:30 in the afternoon will become the most hated time of the day. Here’s why.
6. The sales routine will change radically and hamstring good account execs – coming soon to Citadel.
7. A Cumulus trick to eliminate sales managers – be prepared.
8. Creative commission cutting. We know that Cumulus had cut sales commissions, but wait until you see how they can cut them even further. A Cumulus survivor outs his employer.
9. The two people you don’t want to see arriving at your radio station. Even the Grim Reaper would be more welcomed. Here are the details.
10. Getting fired just got more difficult –no severance until you do this – not a penny.
PLUS … Finally, a way to fight back.
11 new business opportunities for people with radio skills – in detail, and ready to use.
One of the benefits of membership is that you’ll never get this straight scoop from a radio trade publication that sucks up to Lew Dickey nor will you see this career help in easy to implement employment opportunities made for radio people.
I’m looking out for you. Here’s proof.
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