- Last semester I had a music business student who had over 100 different Spotify playlists for just about any vibe you could think of and while most have multiple playlists that fit the mood, radio doesn’t address this burgeoning need – until now.
- Spotify owns personal content but radio can own shared content – today I describe numerous ways for you to accomplish this.
- Context (mood, activity, time and purpose) is a primary determinant of music choice now and popularity (what we do in radio) is only one of many factors.
- Radio's traditional "play the biggest hits" model faces pressure -- It’s no longer just what songs are played, but why and how.
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