1 in 3 Kids Can Use a Digital Device Before They Can Talk

Excerpts:

 “Now you’re losing toddlers who will think a radio is something old people listen to – ‘old’ people like their brothers and sisters”

“Kids under 2 spend an average of 15 minutes a day using the devices – that’s more time than they spend being potty trained.”

“Content providers such as radio, TV and publications should be packaging short-form content for everyone because by the time the toddlers in this study can talk, they won’t be talking about radio, TV and publications”.

“If it isn’t under 140 characters, you’ve got no chance communicating.  Texting was the real revolution, not the cellphone.  And even Millennials don’t want to talk on the phone.  Imagine when their little brothers and sisters grow up.  You’re going to have to radically change the way you think of content, I guarantee it”.

“You can see why Netflix is going to be king of content because it is not a TV station, not a movie studio, not a cable company – it’s an aggregator that disrupts everyone else’s business … You need to do what Netflix does”.

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Reinvent Radio for the Digital Age

We can do better than streaming websites that don’t make money.

And aggregating cheap content from others and wondering why advertisers are not compelled to knock down the doors.

We can do social media that puts Facebook to shame by creating “red meat” that audiences are hungry to feed on.

Become master of short-form digital.

And give new meaning to the brands that go us to the digital age – the ones on-the-air.

So why don’t we do it?  Why is radio lagging so far behind the digital revolution?

Two honest answers.

Most radio companies are into cutting costs and focusing on putting a cheap product on air.

And, most radio executives are looking in the wrong place for the digital future.

Digital is not an add-on, it is THE future. 

The way it is going now owners will be left with stations that have declining audiences and advertisers willing to pay only pennies on the dollar to add radio to their digital buy.

So we’re going to roll up our sleeves and brainstorm about how to reinvent radio for the digital age when we meet face to face.

  1. Better radio on a budget.  There are other great options besides layoffs, syndicated programming and voice tracking.  Get your innovative juices flowing.
  2. Harnessing personalities.  How would you like to own the radio personalities fired by competitors in your market without having to pay their salary?  You’ll love this plan because it is a win-win that most owners don’t even know about.
  3. What’s the one thing – only one – that your audience cannot live without?  I’ll get you started on how to take that “one” thing and make better radio along with digital businesses you’re probably not currently doing.
  4. Find the digital sweet spot, put a big price tag on it and wait a year if you have to for your first big sponsor.  You won’t be waiting anywhere near that long and you won’t just have one sponsor – they’ll want to be all-in.
  5. Deemphasize Facebook and Twitter – but you can keep using them – and invent your own Facebook and Twitter on one site that you own and operate.  Ask me about it.

There are more ideas that you can use in a year, but you’ve got to be there to benefit.

The 2014 Media Solutions Lab.

This year in Philadelphia.

Here is the the curriculum:

1.  Disrupt Your Radio Station

  • Blow it up without losing listeners.
  • We clear up how to gain audience by attacking all the things digital age listeners hate about radio before a digital competitor does it.
  • Use this plan to drastically alter and destroy the old structure the way Apple, Google, Facebook, Twitter, Instagram, SnapChat and Netflix did.
  • Turn ordinary radio into new revenue streams.
  • Solve virtually every critical objection digital-age listeners have about radio with newfound confidence to innovate.

2.  Master Digital

  • Learn how people you probably don’t know make millions of dollars in digital without running commercials or even selling banner ads.  It is being done right now but traditional media isn’t doing it.  Consider this your game plan. 
  • Reinvent the station website to churn out money.  Rethink social media.  Forget clicks and “likes”. 
  • A better option than streaming and a way for your station to become the “Netflix of Radio”.

3.  Succeed With New Social Media Strategies

  • End radio’s social media slump:  Instagram is ousting Facebook.  And Twitter is in trouble.  Time to alter the way you do social media with this new plan.
  • Social Media Shakeup: texting with pictures is where you should be.  Fast track it.
  • Social Media SOS:  social media is no longer just about staying connected so if your radio station is relying on today’s social media, this is a heads up to get with it.

4.  Reinvent Radio For the Digital Age

  • Shake up the way you do radio to make it a growth industry again.  3 month plan of action to get started.
  • Better radio on a budget
  • Harnessing personalities – how to build a stable of personalities from you station, your farm system and the ones let go by competitors to be part of a new venture.  Best yet, you never have to pay their salaries.
  • Finding the digital sweet spot – creating something so compelling that you put a big price tag on it and wait until the first advertiser pays it.  It won’t be a long wait.
  • Don’t go down with Facebook and Twitter, boost social connectivity by building your own local replacement.
  • Fiscally responsible alternatives for innovating local radio. 
  • Learn the most effective approach to reinvigorating a radio station that is under attack from digital competitors.  The secret is in one paragraph you will want to memorize as your credo. 

5.  Growth Opportunities in Short-Form Video

  • Discover how entrepreneurs are making millions by doing short form video that contains no ads and has no subscription fees.  This more than pays for your tuition!
  • Target key areas of growth for short-form video.
  • The one-stop solution to making social, short-form video for a profit.

6.  Engage 80 Million Millennials

  • Audience building secrets to engage Millennials and win them back to radio. 
  • One-Day Life-Changer:  Make radio instantly cooler.
  • I will share my work in generational media that indicates this young and massive audience is available to traditional media such as radio, TV and the record industry but not by continuing the status quo. 
  • Come away knowing their hot buttons and their turn offs.

7. Time Shift Radio

  • New rules:  All content must be available on-demand – everything.  The audience is demanding it all and all at once. 
  • The real solution for creating time shifted radio content. 
  • Critical question that will be answered: Whether to rely on over-the-air broadcasts for time shifting or create new content. 
  • Boost revenue by marketing time shifting as a new stream of revenue.  Go to school on time shifting.

If you like to earn the maximum discount, Click here to register now.

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Netflix Is Even YOUR Next Threat

Did you see that Netflix wants to make new blockbuster movie releases available on opening night the same time they debut in theaters?

And they will – bet on it.

I don’t care how local theater owners complain – this ship has sailed and Netflix will coax some one big producer into doing a simultaneous debut in theaters and on Netflix and the other lemmings will rush to be next.

It doesn’t matter whether you run a radio station, cable network, newspaper or TV network, Netflix is your worst nightmare.

And, if you’re savvy – your best inspiration.

Ironically, people who run these traditional media businesses don’t really believe that Netflix is the competitor they should be focusing on.

TV Networks think it’s Barry Diller’s Aereo because, they think streaming lousy local television channels to mobile devices is the next big thing.

Their egos are the next big thing – as usual.

Radio always thought satellite radio was their competitor and now they are obsessed with Pandora.

Wrong on both accounts.

Satellite radio is only commercial radio for old people with money with a concession to some music stations that are commercial free.

And Pandora is what has replaced radio while Mary Beth Garber is out telling everyone radio cannot be replaced.

Newspapers think the Internet did them in.

They did themselves in long ago when television started competing with newspapers for news and entertainment and they refused to change.

So I’m not going to be surprised to see the threat of Netflix being ignored this time.

Netflix is a disruptor on the scale of Apple and Google.

In one year, they went from being the biggest snail mail movie and program rental site to the largest online video store.

But how can a video service be the next threat to radio, TV and newspapers? 

They’re in different businesses.

It’s complicated but certain.

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Attract Younger Audiences

Let’s be honest up front.

Radio, even television and certainly newspapers and magazines are never going to be growth industries again without attracting a significant number of the 80 million Millennials now coming of age.

In fact, they may never be able to attract Millennials to spend less time with on-demand digital alternatives and more time with traditional broadcasting.

But, what traditional media companies are doing right now is throwing in the towel and hoping on a wing and prayer that what they do can morph over to digital devices.

It cannot.

But what broadcasters can do probably better than any other content providers is to innovate new short-form programs and create a second stream of revenue as an insurance policy against their broadcasting prospects in five to ten years.

First, what if I told you that I have discovered the things that turn off essential younger audiences about radio.  You would probably say, I know.  But did you know that the one thing Millennials crave about radio – that’s right – crave, is morning personalities.

In fact, they even identify some radio stations by the personalities – if they haven’t already been fired – not the call letters or branding which they couldn’t tell you if you put a gun to their head.

So what I’m saying is that even you may be surprised to find out what their turnoffs are and discover a list of what they would really.

I say, let’s learn them and get to it.

Next, if I told you that non-industry entrepreneurs are already making money in video and audio businesses radio stations should be dominating, would it move you to go to school on them?

This is my invitation, then, to meet me in Philadelphia at my next Media Solutions Conference and work with me face-to-face to discover how to attract younger audiences.

Here is the rest of the curriculum:

1.  Disrupt Your Radio Station

  • Blow it up without losing listeners.
  • We clear up how to gain audience by attacking all the things digital age listeners hate about radio before a digital competitor does it.
  • Use this plan to drastically alter and destroy the old structure the way Apple, Google, Facebook, Twitter, Instagram, SnapChat and Netflix did.
  • Turn ordinary radio into new revenue streams.
  • Solve virtually every critical objection digital-age listeners have about radio with newfound confidence to innovate.

2.  Master Digital

  • Learn how people you probably don’t know make millions of dollars in digital without running commercials or even selling banner ads.  It is being done right now but traditional media isn’t doing it.  Consider this your game plan. 
  • Reinvent the station website to churn out money.  Rethink social media.  Forget clicks and “likes”. 
  • A better option than streaming and a way for your station to become the “Netflix of Radio”.

3.  Succeed With New Social Media Strategies

  • End radio’s social media slump:  Instagram is ousting Facebook.  And Twitter is in trouble.  Time to alter the way you do social media with this new plan.
  • Social Media Shakeup: texting with pictures is where you should be.  Fast track it.
  • Social Media SOS:  social media is no longer just about staying connected so if your radio station is relying on today’s social media, this is a heads up to get with it.

4.  Reinvent Radio For the Digital Age

  • Shake up the way you do radio to make it a growth industry again.  3 month plan of action to get started.
  • Maximize audience and advertisers distracted by digital alternatives. 
  • Earn an exponential increase in revenue by following this one simple plan that will help you.  
  • Fiscally responsible alternatives for innovating local radio. 
  • Learn the most effective approach to reinvigorating a radio station that is under attack from digital competitors.  The secret is in one paragraph you will want to memorize as your credo.  
  • We will brainstorm together on steps that will guarantee that you will find new radio listeners by outsmarting digital competitors.

5.  Growth Opportunities in Short-Form Video

  • Discover how entrepreneurs are making millions by doing short form video that contains no ads and has no subscription fees.  This more than pays for your tuition!
  • Target key areas of growth for short-form video.
  • The one-stop solution to making social, short-form video for a profit.

6.  Engage 80 Million Millennials

  • Audience building secrets to engage Millennials and win them back to radio. 
  • One-Day Life-Changer:  Make radio instantly cooler.
  • I will share my work in generational media that indicates this young and massive audience is available to traditional media such as radio, TV and the record industry but not by continuing the status quo. 
  • Come away knowing their hot buttons and their turn offs.

7. Time Shift Radio

  • New rules:  All content must be available on-demand – everything.  The audience is demanding it all and all at once. 
  • The real solution for creating time shifted radio content. 
  • Critical question that will be answered: Whether to rely on over-the-air broadcasts for time shifting or create new content. 
  • Boost revenue by marketing time shifting as a new stream of revenue.  Go to school on time shifting.

March 26, 2014 at the Rittenhouse Hotel, Philadelphia 7:30 to 4 pm.

Register today to guarantee a one-time $200 savings. 

Event starts with registration and complimentary breakfast.  Lunch and all breaks also included.   Special lower on-site hotel rate available today, Thursday October 31.

Click here to register now.

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Lew Is Fibbing About Hiring 50 Salespeople

The Cumulus numbers are out and Cumulus is the best performing, best run, best futuristic radio company that barely makes money.

Bla-bla-bla!

Their revenue figures were posted yesterday and revenues barely grew by 2% compared to the third quarter of last year.

He can’t blame Rush Limbaugh anymore, because he re-signed him for his talk stations.

Of course, CEO Lew Dickey is blaming the lack of political ad money this year but the third quarter last year was before the big political money was spent.  And the comps were awful last year.

But who is looking, right?  And he knows it.

No matter – I get it, the poor SOB can’t get up and say “We are failing” so he sells the one thing investors want to hear – that Cumulus is amping up its sales efforts.

It’s the third time he’s used that tactic.

Fool me three times and shame on who?

Never mind that they’ve been firing people all week at their San Francisco cluster – work with me here. 

Firing is not hiring.

So Dickey tells the financial lapdogs – formerly known as analysts ten years ago – that he, Lewis Dickey, Jr is going to order the hiring of 50 more salespeople.

Whoopee!

That’s like a pimple on his ass – 50 people.

Or a better way to put it – that’s one-half a salesperson per Cumulus market assuming you are falling for this stunt again.

Boy, are we the idiots for believing this crap.

But wait, there’s more.

It’s working already.

One of the better radio trades went for the bait with this headline just hours later:  “Cumulus staffing up sales department”.  No questions asked, no previous promises reported – just blue skies.

Dickey is channeling his inner Bob Pittman as he shovels bullshit to cover his tracks and it’s working except, it really isn’t.

Lew has a plan that he could never reveal even to a group of analyst lapdogs or there would be a run on Depends.

Here’s the real scary shit:

  1. Fact:  As of 2:45 pm PDT, Cumulus has exactly 111 radio sales jobs posted on their company website (not counting Modern Luxury).  There are also a handful of sales manager jobs posted as well.  That’s 111 jobs no doubt posted for EEOC purposes that have been sitting there with no action at the time, Lew shocks the world with the 50 people he claims he will be hiring.
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Embrace a Digital Strategy That Makes Millions

We often talk about how difficult it seems to be these days to chew gum and do digital at the same time in the radio industry.

But for those willing to give up money-losing and futile attempts at a digital strategy such as streaming, podcasting and selling banner ads, there is something much more lucrative.

Making short-form videos in your area of interest and/or expertise – even within your broadcast station’s brand.

I’ve discovered how entrepreneurs are making millions – I’m wrong, multi-millions – without even the expertise that most professional broadcasters have.

We can do this if we will take a moment to learn the new rules.

It is being done right now – not by mega media companies like Comcast or Disney – but by entrepreneurs like us.

And it’s being done without selling any banner ads.

And, no video pre-rolls that turn viewers off. 

In fact, no ads need to be sold at all to make millions of dollars.

That’s right let me say it again, no ads at all.

This ingenious approach now being successfully used outside of radio and television makes big money without even charging fees or subscription prices.

It’s going to be a big deal and we need to get there first.

If you can find a way to break loose for one day, March 26, 2014 for my media conference, I’ll share it all, give examples and help you with a game plan.

Here’s the curriculum for the event:

1.  Disrupt Your Radio Station

  • Blow it up without losing listeners.
  • We clear up how to gain audience by attacking all the things digital age listeners hate about radio before a digital competitor does it.
  • Use this plan to drastically alter and destroy the old structure the way Apple, Google, Facebook, Twitter, Instagram, SnapChat and Netflix did.
  • Turn ordinary radio into new revenue streams.
  • Solve virtually every critical objection digital-age listeners have about radio with newfound confidence to innovate.

2.  Master Digital

  • Learn how people you probably don’t know make millions of dollars in digital without running commercials or even selling banner ads.  It is being done right now but traditional media isn’t doing it.  Consider this your game plan. 
  • Reinvent the station website to churn out money.  Rethink social media.  Forget clicks and “likes”. 
  • A better option than streaming and a way for your station to become the “Netflix of Radio”.

3.  Succeed With New Social Media Strategies

  • End radio’s social media slump:  Instagram is ousting Facebook.  And Twitter is in trouble.  Time to alter the way you do social media with this new plan.
  • Social Media Shakeup: texting with pictures is where you should be.  Fast track it.
  • Social Media SOS:  social media is no longer just about staying connected so if your radio station is relying on today’s social media, this is a heads up to get with it.

4.  Reinvent Radio for the Digital Age

  • Shake up the way you do radio to make it a growth industry again.  3-month plan of action to get started.
  • Maximize audience and advertisers distracted by digital alternatives. 
  • Earn an exponential increase in revenue by following this one simple plan that will help you.  
  • Fiscally responsible alternatives for innovating local radio. 
  • Learn the most effective approach to reinvigorating a radio station that is under attack from digital competitors.  The secret is in one paragraph you will want to memorize as your credo. 
  • We will brainstorm together on steps that will guarantee that you will find new radio listeners by outsmarting digital competitors.

5.  Growth Opportunities in Short-Form Video

  • Discover how entrepreneurs are making millions by doing short form video that contains no ads and has no subscription fees.  This more than pays for your tuition!
  • Target key areas of growth for short-form video.
  • The one-stop solution to making social, short-form video for a profit.

6.  Engage 80 Million Millennials

  • Audience building secrets to engage Millennials and win them back to radio. 
  • One-Day Life-Changer:  Make radio instantly cooler.
  • I will share my work in generational media that indicates this young and massive audience is available to traditional media such as radio, TV and the record industry but not by continuing the status quo. 
  • Come away knowing their hot buttons and their turn offs.

7. Time Shift Radio

  • New rules:  All content must be available on-demand – everything.  The audience is demanding it all and all at once. 
  • The real solution for creating time shifted radio content. 
  • Critical question that will be answered: Whether to rely on over-the-air broadcasts for time shifting or create new content. 
  • Boost revenue by marketing time shifting as a new stream of revenue.  Go to school on time shifting.

Join forward-thinking media people who are attending my one-day seminar March 26, 2014 at the Rittenhouse Hotel, Philadelphia.

For those who register today, take $200 off the registration fee.

Click here to register now.

Read More  FREE SAMPLES

The Internet Has Peaked

Revolutions don’t last long.

The popular Internet movement took place in the late 90’s and during the past ten years we’ve seen unprecedented disruption to brick and mortar stores, the U.S. Postal Service, the telephone company and, even more dramatically, media – all at the hands of the Internet revolution.  And that’s just a small list.

TV has resisted online connectivity choosing to cater to older viewers.

Radio hasn’t even acknowledged the Internet revolution let alone the growth of social media.

Newspapers are dead in print and online because you can’t squeeze a printed newspaper into a website behind a paywall and call it the future.

Social media?

Peaked.

You know Twitter has hit the wall when Wall Street gets interested in an IPO.

Facebook is declining among teens in such a dramatic way, it probably doesn’t have 5 years before it implodes.  More importantly, all of us who depend on Facebook could go down with it like quicksand.

The Internet is the great disruptor of society and our economy.

And IT has peaked – its best years are behind it.  And everyone else who thinks it’s still the future is in for another disruption of its own making.

The smug media companies who think they can transform online into the new television, radio or print business are in for a rude awakening.

This is not to say that everything will go back to the way it was.

It won’t.

It will go on.

A glimpse of the future without the Internet as we know it driving commerce and communication is breathtaking:

  1. Texting is the most essential tool of the future.  If the smartphone is not going away – and it is not – then texting is to a smartphone what calling used to be to a telephone.  
  2. After texting, pictures and video will be what the next 10 years will be all about.  We must embrace it or be caught blogging, designing websites that are growing increasingly irrelevant or transferring traditional media to the Internet for no good reason at all.
  3. Radio will be all but history in ten years – maybe sooner.  Don’t ask a radio person because most of them are on Kool-Aid.  Just look at the numbers.  Over, 60 – great for radio.  Under 50, bailing on radio.  Under 30, they never had a relationship with radio and will not be getting one which begs the question, what should radio stations do next?

Continue reading the rest of this article by clicking “Read More” below …

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