Radio Predictions for 2019

Today’s topics …

           Radio Predictions for 2019

           Soft AC “Breeze” Projected Ratings

           Alpha Media’s Selloff Plan

           Entercom’s Salary Dump

           Deep Personnel Cuts for 2019

           Cumulus Digital Concerns

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Tom Taylor’s Retirement

Every morning when I awake, the first thing I do is reach for my iPad and scroll to open Tom Taylor Now.

Today is significant because it marks the last day Tom will ply his trade.

Now that he is retiring, I can tell some tales out of school about my friend and former associate.

When we worked together at Inside Radio, Bill Moyes did his yearly research project as usual but this particular year, we asked him to test what would happen if we stopped publishing the printed issue and started delivering news daily by – are you ready – a fax machine?

The results were predictable. 

After all, who would really want to read their radio news on thermal fax paper which was prevalent at the time – before the onset of the Internet.

Tom and I and Steve Butler, Kyle Ruffin and Christine Burke digested the research results and I drove Bill to the airport.

But when I returned to our Cherry Hill, NJ office, Tom was the first person I encountered.

He looked me in the eye with a twinkle and said “we’re going to do it, aren’t we”?

My memory of the moment was to fumble and say something stupid like “why would we risk losing all our subscribers to do a faxed publication” to which I remember Tom repeating “we’re going to do it” almost as if he would have been disappointed if I had said no.

We did it.

He did it, really.

One human dynamo found a way to come up with four pages of news everyday in an era when radio people were for R&Rto be delivered overnight or the other printed trades to arrive.

Our competitors hesitated for years giving Inside Radiothe advantage and some tried to hire Tom away.

This was a rehearsal for radio publications in the Internet era in which Tom had developed all the advantages and he thrived.

Over the past six years, Tom, Robert Unmacht and Kristy Scott published the must-read daily Tom Taylor Now.

Tom blended his curiosity with humor and humility – a great advocate of radio but not blind to radio’s challenges.

He loves radio people and they love him – it’s evident in everything he writes.

Tom was not among the trade press happy talkers who sold their soul for an ad or an interview – the publications that I made fun here in this space.

Respectful of advertisers and grateful, but he didn’t let them influence his reporting in any way.

That’s saying a lot in an industry of spin doctors, promotional experts and eventually powerful consolidated companies.

Tom wanted to be fair and in all his iterations he always succeeded.

Now, Tom is retiring.

You have to keep in mind that it may take only 5-7 minutes to read radio news but it takes all day and sometimes well into the night to gather it. 

Tom is an antiques buff.  He’ll now have time to pursue his other passion and spend more time with his sainted wife, Sharan without whom he could not have devoted such passion to such monumental tasks.

I’ve have had the honor of working with Tom, the horror of having to compete against him and respect for how Tom Taylor has handled a daunting task with grace, professionalism and conviction.

I hate to see him go, but I am grateful to have known him, called him a friend and now get to see his well-earned next act in a life well-lived in an industry so grateful to have felt his reassuring presence.

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Soft AC “Breeze” Projected Ratings

Today’s topics …

         Soft AC “Breeze” Projected Ratings

         Alpha Media’s Selloff Plan

         Entercom’s Salary Dump

         Deep Personnel Cuts for 2019

         Cumulus Digital Concerns

         Auditioning for Mary Berner’s Job

Subscribers access all stories here.

Try a monthly or annual subscription here.   

Entercom News & Sports Downsizing

Today’s topics …

          Entercom News & Sports Downsizing

          Alpha Media’s Selloff Plan

          Entercom’s Salary Dump

          Deep Personnel Cuts for 2019

          Cumulus Digital Concerns

          Auditioning for Mary Berner’s Job

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Alpha Media’s Selloff Plan

Today’s topics …

Alpha Media’s Selloff Plan

Entercom’s Salary Dump

Deep Personnel Cuts for 2019

Cumulus Digital Concerns

Auditioning for Mary Berner’s Job

iHeart’s Misleading Bankruptcy

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Entercom’s Salary Dump Begins

The unspoken reason why David Field is now pushing full speed ahead with millions in expected personnel firings.

The brutal firing of key WBEB, Philly PD Chuck Knight and why Entercom is willing to risk a ratings collapse to please Field who lives in the market.

Entercom’s new war on CBS employees – the ugly story of a major market CBS programming talent being chopped to save salary.

How low will David Field go to cut program directors’ salaries?   From a source:  a word-for-word revealing account of how little Field expects to pay some major market PDs.

Read more …  

Preview the Deep Personnel Cuts for 2019

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Subscribers will read …

  • The radio group most likely to lead 2019 personnel cuts.
  • Another group most that could seriously reduce its employee costs by a whopping 50%.
  • The one job you don’t want to have in radio because it’s going to get hit the hardest.
  • Which of these groups will not survive an economic downturn: Townsquare, Cumulus, Alpha Media, Entercom or iHeart?  Don’t be so sure you know.  One of them is a shocker.
  • Plans to cut up to $60 million in cost synergies from this radio company that may surprise.

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The Cumulus Digital Contradiction
Auditioning for Mary Berner's Job
The Cumulus WGN Rumors
iHeart's Bankruptcy Ball
Half of Radio’s Workforce To Be Laid Off
Liberty Media’s Brilliant iHeart Strategy

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The Cumulus Digital Contradiction

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If you’ve been thinking about joining our group and would like to access this story, here’s what you will read …

  • How Cumulus is slashing digital even as it is publicly touting it as the key to its turnaround. 
  • We’ve got a list of digital VPs and employees who are leaving – and a big name that hasn’t announced it publicly yet. 
  • How one critical Cumulus market stands to lose $2 million when its Digital VP exits stage left December 31st. 
  • The role of Dave Milner in eradicating digital simultaneously as his boss talks it up.

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Auditioning for Mary Berner's Job
The Cumulus WGN Rumors
iHeart's Bankruptcy Ball
Half of Radio’s Workforce To Be Laid Off
Liberty Media’s Brilliant iHeart Strategy  

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Auditioning for Mary Berner’s Job

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  • The name of a radio exec everybody knows who reportedly has been secretly pitching the Cumulus CEO gig for years – still. 
  • And the over/under that the Cumulus board will hire him.
  • Plus Berner’s new thinking about spot ad revenue that is scaring account execs.
  • And why Cumulus can no longer either buy or sell stations without wrecking the company.

A new subscription also unlocks these full articles …    

The Cumulus WGN Rumors
iHeart's Bankruptcy Ball
Half of Radio’s Workforce To Be Laid Off
Liberty Media’s Brilliant iHeart Strategy  
The Fraudulent iHeart Bankruptcy
Berner: Everything Is For Sales

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The Cumulus WGN Rumors

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If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • She’s kidding, right? But Mary Berner is not denying the rumor Cumulus is interested in WGN. 
  • What’s really going on with the Cumulus WGN rumors. 
  • What’s just changed at Cumulus that is making the group look like a station builder.
  • What Bob Pittman has to do with the purchase of WGN.
  • Why Chicago and why a station with predominantly older listeners.

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iHeart's Bankruptcy Ball
Half of Radio’s Workforce To Be Laid Off
Liberty Media’s Brilliant iHeart Strategy
The Fraudulent iHeart Bankruptcy
Berner: Everything Is For Sales
Cumulus Blows Up Detroit

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iHeart’s Bankruptcy Ball

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  • The employee housecleaning that follows the end of bankruptcy and how it will likely unfold despite the circus atmosphere surrounding this process.
  • Tuesday’s bankruptcy court confirmation of iHeart’s bankruptcy plan has been postponed at the request of iHeart – what does that mean?
  • Why iHeart’s Pittman can’t just have a serious bankruptcy instead turning it into a promotional event.
  • Is the bankruptcy outcome assured or not in light of recent developments?
  • The one thing that is certain is what iHeart will look like – stations, markets, personnel once bankruptcy is concluded. Take a peek.

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Half of Radio’s Workforce To Be Laid Off
Liberty Media’s Brilliant iHeart Strategy
The Fraudulent iHeart Bankruptcy 
Berner: Everything Is For Sales
Cumulus Blows Up Detroit
The Death of Live & Local

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Half of Radio’s Workforce To Be Laid Off

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  • There have been layoffs for over a decade, why is the worst yet to come now? 
  • The time period over which a whopping 50% workforce reduction will take place industry-wide. 
  • Which operators are least likely to resort to halving their existing staff? 
  • Will it apply to markets 75 and smaller?
  • Beyond dropping spot revenue, what are the things that are forcing owners to cut half of their employees? 
  • And the big question, what will radio look and sound like once their cost synergies have been enacted.

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Liberty Media’s Brilliant iHeart Strategy
The Fraudulent iHeart Bankruptcy
Berner: Everything Is For Sales
Cumulus Blows Up Detroit
The Death of Live & Local
The Threat of SiriusXM
Bankrupt iHeart’s $80 Million in Bonuses

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Liberty Media’s Brilliant iHeart Strategy

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If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • How Liberty Media’s John Malone has a lock on the iHeart bankruptcy not Bob Pittman and Bain.
  • Why an aging satellite company SiriusXM wants to own free radio that comes with its own aging problems.
  • But Liberty is not willing to pay more than $1 billion for iHeart -- how it plans to steal the company for pennies.
  • When Liberty got control of Sirius they went it alone without Mel Karmazin, remember?  If they could live without a master media operator like Karmazin, what happens to Pittman?  Turns out it’s complicated.
  • Okay, let’s just blurt this out – why does a smart guy like Malone want increasingly irrelevant media companies. Is it just low prices or does he know something other moguls don’t know. 

A new subscription also unlocks these full articles …    

The Fraudulent iHeart Bankruptcy
Berner: Everything Is For Sales
Cumulus Blows Up Detroit
The Death of Live & Local
The Threat of SiriusXM
Bankrupt iHeart’s $80 Million in Bonuses
Brutal Entercom Firing

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Berner: Everything is for Sale

CEO Mary Berner was in San Francisco last week meeting with employees and management.

The market is reportedly trending down 13% in the fourth quarter.

Dave Milner, the major market VP who is usually by her side on these visits was not with her.

Instead what followed according to employees who were there and talked on the condition of anonymity because they fear for their jobs was almost an acceptance on the part of Berner that anything could happen in the future.

This is in marked contrast to the public Mary Berner who speaks with the intensity of a motivational speaker as she assures and reassures employees that the future of Cumulus is secure.

The facts are closing in on Berner.

Just Friday Cumulus stock, which is outrageously high priced at $11, was being shorted by investors – 40,000 trades were conducted that day on a stock that usually trades only 13,000 shares on average.

A second bankruptcy is apparently baked in so that is probably not the reason investors are betting against Cumulus.

Berner’s admissions to some San Francisco employees suddenly took on new meaning because they were scary and revealing.

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