Disturbing Plans For Clear Channel in 2014

Looks as if Clear Channel is just warming up.

My sources close to the situation say there are secret plans to consolidate operations and layoff many more people in the next 18 months.

Here’s what we know.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. The deepest cuts ever are planned – a look at Phase 2.
  2. Bad news for so-called “regional markets”.
  3. The fate of the one remaining programming or ops manager left in many markets.
  4. Why 2014 will be a bad year for the careers of Clear Channel employees holding this endangered job.
  5. Horrors!  Cutbacks in major markets previously considered unthinkable.

Access this story now and try a monthly subscription, here.

Access this story PLUS 2,416 previous stories, here.  Search Stories.

It’s worth it!  You can’t get honest and insightful media information like this anywhere else. Thousands of members are all in.  Unlock this story and see for yourself.

Confidential NewsTip HotlineTalk to Jerry privatelyFollow Jerry

Discover Jerry’s 2014 Media Conference

Read More  FREE SAMPLES

The Next Generation Doesn’t Want To Drive

This is bad news for radio if you can get over the notion that Millennials do not like to listen to radio even when they do.

Think about it.

Cars are expensive ($30,000 on average).

And that’s without fuel.

And insurance.

And that’s for a generation (80 million strong and coming of age now) that has been screwed by corporate America – yes, companies like Clear Channel and Cumulus among many others.

Now, the payback.

Broadcasters don’t know jack about Millennials – nor do they appear to care.  To them, radio is a monopoly game of buying and selling, debt and refinancing debt.  It’s not about offering an innovative product.

For innovation, they look to Netflix (full disclosure:  I own Netflix and Google stock).

There are many misconceptions about Millennials most of which had better get straightened out fast.

Truth is, they are civic-minded.

They don’t see color or sexual preference.

They don’t much like bragging.  Instead they favor authenticity.

Oops, radio’s already in trouble.

Listen to a radio station and hear all the bragging.  Not cool.

They love outrageous personalities but they want them to have talent.

But it’s not all roses for Gen Y.

Millennials who use social media such as Facebook tend to be unhappier than those who do not.  It may be a Facebook thing – bragging about yourself as most do on Facebook affects their social community.  It’s a growing problem.

They don’t listen to songs all the way through – something I want to discuss some more because, well – radio programming is built under the assumption that listeners at least are going to stick around for a song they like and then tune out for commercials or tune away when they hear a song they don’t like.

It’s no longer true.

This is major and all radio can do is talk about music sweeps.

Heck, young listeners don’t stay around for even one song.

Ask a Millennial.  Better yet, observe them.

I’ve got some solutions for this one so we should kick them around together.

Back to not liking to drive cars.

There goes your vaunted digital dashboard.

Gen Y likes public transit – it’s cheap and they can text and search online at will.

These are only problems if they are not understood.

Otherwise, I consider them opportunities I intend to discuss in Philly at my next Media Solutions Conference.

Discover Jerry’s 2014 Media Conference

Read More  FREE SAMPLES

Revealed: Cumulus Eyes Another Radio Group

Cumulus is buying Dial Global.

And they’re trying to buy CBS Radio – even the happy talk trade press begrudgingly admits that.

Now a convenient third scenario emerges.

Who needs to be worried.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. The real reason Cumulus is buying Dial Global and it’s not their 7,000 client stations.
  2. The radio group Cumulus has its eyes on an eventual takeover target – and I’m not just talking about CBS here.
  3. New information about their attempts to buy CBS Radio.
  4. What happens to Disney’s ABC Radio news deal with Cumulus that expires at the end of the year.
  5. The market that will soon be under Cumulus control and the estimated number of Cumulus markets where employees will see a new owner this year.

Access this story now and try a monthly subscription, here.

Access this story PLUS 2,414 previous stories, here.  Search Stories.

It’s worth it!  You can’t get honest and insightful media information like this anywhere else. Thousands of members are all in.  Unlock this story and see for yourself.

Confidential NewsTip HotlineTalk to Jerry privatelyFollow Jerry

Discover Jerry’s 2014 Media Conference

Read More  FREE SAMPLES

Miley Cyrus At the VMAs

So she’s half-naked.

And she’s twerking with Robin Thicke.

And it’s the Video Music Awards so who cares.

The next generation sees Miley Cyrus, the VMAs and the music business with the clearest eyes.

No talent.

No excitement.

No clothes (or not much).

No problem.

Let Mika Brzezinski be outraged, she has a right.

But if you want to understand the Millennial audience – those 80 million listeners and viewers coming of age – this is a good opportunity.

MTV is a mere shadow of its former self when Bob Pittman supposedly invented it.  Gen X may have wanted its MTV but MTV ended up giving them reality shows and no music.

They made it on music and then switched to TV shows.

The VMAs are useless.

This isn’t me.

It’s Millennials many of whom wonder out loud why older generations cannot see the real fraud going on – a desperate 20-year-old coming unhinged while everyone is taking advantage of her.

That goes for Robin Thicke who blurred the lines during Miley’s VMA TV abortion.

And Mika’s outraged but in today’s world, it’s all about promotion not performance.

Bare butts – this time Lady Gaga instead of Prince.

It’s not the nudity or the outrageousness, it’s the vacuous performances.

Millennials want authenticity – they insist upon it if you are to be credible to them.

So what does radio do?

Play the same records over and over because they get ratings.

Yes, maybe phony PeePee M ratings but not audiences.

Taylor Swift?

Now she’s the real deal even though the cognoscenti are haters.

She speaks to teens and is a potent force to reckon with and yet many baby boomers and Gen X execs dis her.

The Mad Men era is over.

It’s good TV and lousy policy.

Touting how good you are or being outrageous just to get attention is over.  It will not work.

Be outrageous or scantily clothed, but say something – this is the demand of a new generation.

If you’re looking for a generation gap, look no further than what passes for radio, network TV and the advertising business in the new era of social media.

Some new rules:

  1. Always be authentic.  Show you’re not perfect and you gain in esteem.
  2. Mad Men brag, wise content creators go viral.  Nothing turns off a Millennial more than bragging about yourself.
  3. This generation is very open to alternative lifestyles, gender equality and even outrageous behavior but they rebel against blatant marketing and promotional efforts (i.e., Miley Cyrus at the VMAs).
  4. Of these choices pick b:  A) rip off the audience and create phony buzz using controversy and no talent then raise your rates or B) go real and get the audience to love you first because you are authentic then monetize it.

Let’s continue this conversation at my 2014 Media Solutions Conference in Philadelphia.

Discover Jerry’s 2014 Media Conference

Read More  FREE SAMPLES

Deadliest Clear Channel Cuts To Come

This secret plan by The Evil Empire is so potentially debilitating that the cuts being considered are ill-advised even for them.

Yet, there are secret plans to upend the total radio station in ways previously considered unthinkable.

If you’ve been considering subscribing and would like to access this story, let me tell you what you will get.

  1. The two heretofore virtually untouched job categories that are suddenly fair game for elimination at Clear Channel.
  2. The huge corporate savings that are expected from saved salaries and termination of benefits.
  3. The secret plans revealed for the first time while the happy talk trade press provides cover.
  4. Identifying the soon-to-be outsourced jobs. 
  5. What’s worse – as you’ll see – if they get away with this, guess what’s next?

Access this story now and try a monthly subscription, here.

Access this story PLUS 2,413 previous stories, here.  Search Stories.

It’s worth it!  You can’t get honest and insightful media information like this anywhere else. Thousands of members are all in.  Unlock this story and see for yourself.

Confidential NewsTip HotlineTalk to Jerry privatelyFollow Jerry

Read More  FREE SAMPLES

Alert: Dickey Ups His Bid For CBS Radio

I know, you think in the end Les Moonves won’t really sell CBS Radio.

I understand, but think again.

He now has two bidders running up the price and a fresh new offer from the Dickey Dynasty.

Game on.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Lew Dickey’s new, improved money package to acquire every CBS Radio station. 
  2. What CBS CEO Les Moonves wants now that he reportedly has a 2nd bidder interested in buying his radio division.
  3. Why Dickey actually has Moonves by the balls – this is scary sh#@!
  4. The deal Moonves is chasing.
  5. And for those who think the CBS sale isn’t going to happen!  The time and final price is right here. 

Access this story now and try a monthly subscription, here.

Access this story PLUS 2,412 previous stories, here.  Search Stories.

It’s worth it!  You can’t get honest and insightful media information like this anywhere else. Thousands of members are all in.  Unlock this story and see for yourself.

Confidential NewsTip HotlineTalk to Jerry privatelyFollow Jerry

Discover Jerry’s 2014 Media Conference

Read More  FREE SAMPLES

Major Revelation: How Clear Channel Decides Who To Fire

A smoke and mirror act has been going on during the current 7% workforce reduction at Clear Channel.

Corporate is making it look like the decision on whom to fire is coming from local managers, but we’ve learned that the list was prepared and even dictated from on-high.

Useful information because, we’re sorry to say, Clear Channel is preparing for yet another large force reduction in the next three months.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. The way the layoff list is now prepared and how the firings will be implemented.
  2. These 3 things will almost always get talent fired now and in the future at Clear Channel.
  3. The closest thing to job security for on-air people.
  4. A different and contradictory set of rules is emerging for how and when to fire sales managers – the astounding evidence.
  5. The answer to the question how deep can consolidators like Clear Channel and Cumulus go before the layoffs let up.  It will surprise you.

Access this story now and try a monthly subscription, here.

Access this story PLUS 2,411 previous stories, here.  Search Stories.

It’s worth it!  You can’t get honest and insightful media information like this anywhere else. Thousands of members are all in.  Unlock this story and see for yourself.

Confidential NewsTip HotlineTalk to Jerry privatelyFollow Jerry

Discover Jerry’s 2014 Media Conference

Read More  FREE SAMPLES