The Coronavirus’ Effect on Listening

Good morning:  It’s been 9 months since the coronavirus attacked music and media and we now have some updated information on the effect on listening and live events.

  • Stay at home listeners are expanding their tastes.
  • Drivetime, cume & local shows will go from pause to something entirely different.
  • Views about live events: not what was expected, open minded teens could upend concerts when things resume because they have discovered something born in the pandemic.
  • Radio when “normal” returns.

Read the full article now  

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