Nielsen’s Proposed 3 Minute Quarter Hour

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  • The net effect of lowering the listening threshold with advertisers.
  • How the move works with today’s shorter listening spans.
  • The current lost listening that would be recaptured.
  • The effect on quarter hours now loaded with commercials.
  • And an even better idea that is not being considered that would help every station without signaling declining audiences.

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How Listeners Would Reinvent Radio

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  • Two of listeners biggest problems with radio right now (and too many commercials isn’t one of them).
  • The music format stations are not doing that would get them to tune in.
  • The spoken word format that no station is doing and probably won’t. Non-listeners would love it anyway.
  • For music stations, a major addition that would invite non-listeners to sample.

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Soros Looking to Become iHeart

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  • Why those worried about Soros’ political intentions in getting into radio will really be worried when they see his game plan.
  • Why they are eying iHeart.
  • What to watch as Soros stalks a second acquisition.

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Digital Games Radio Stations Are Playing

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  • One group is so desperate, it is investing in this thinly disguised digital venture – with no evidence it will work.
  • What any honest market manager will reveal (off the record) about their radio group’s latest digital incentives.
  • The games stations are playing with digital revenue numbers (don’t get any ideas).
  • Market managers beware – high pressure corporate tactics are coming.

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What the FCC Has Against Audacy

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  • The unspoken damage the FCC is doing to Audacy.
  • Why other radio bankruptcies got the green light to emerge quicker.
  • How this delay jeopardizes the Soros plan to rebuild Audacy.
  • The delay’s effect on Audacy’s plan to sell, consolidate or shut down some stations.

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The Rise of Digital Agencies

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What’s killing radio’s digital business?

  • Why groups that had been growing digital or holding their own the past few years are up against a knockout punch.
  • What’s in it for this new breed of digital agencies.
  • The deal that is so good, stations can’t match it.
  • The amount of digital revenue on track to disappear.

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The ‘Enshittification’ of Radio – Hedge Funds Next Moves

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  • What hedge-fund owners are going to do next to salvage their radio investments.
  • If you’re in sales, your job is about to change radically.
  • Big game hunting will be out to eliminate another radio employee.
  • If an air-personality has a job within the next few years, here is what it will look like.
  • The physical radio station of the future reimaged by hedge funds.

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My NYU Students Are About to Surprise Media Execs

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School has resumed and with it more observations about how the next generation is viewing the music and media space – I have found tracking their changing opinions very helpful in understanding the changes ahead.

  • Their real time take on radio and satellite.
  • A potential snag ahead for streaming music services that have replaced radio in their lives.
  • They are suspicious of AI but there is one significant exception.
  • How their musical tastes differ from the previous generations. Don’t assume.
  • The type of podcasting that they might be more receptive to.

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Beasley Kicks a Beasley to the Curb

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Beasley is in big trouble – stock price of 56 cents, delisting notice pending, a recent offer to water down shares of stock to kick the can down the road and avoid bankruptcy, but with all this, wide-scale nepotism has finally hit a bump in the road.

  • The Beasley that gets kicked to the curb.
  • What they’re thinking as they stare down bankruptcy.
  • How the boss mandates the way market managers must fire employees.
  • Their new digital side hustle compared to their previous $30 million digital bust.
  • What Beasley’s are willing to give up to save the company.

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SiriusXM’s Last Chance

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  • How they are botching the pivot away from in-car paid subscriptions.
  • Their biggest potential success that was right under their nose could have made them a digital powerhouse.
  • A second look at their recent $200 million in podcast investments.
  • The plan to morph more as “free radio”.

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iHeart Lenders Turn on Each Other

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  • What is the new “creditor on creditor violence” at iHeart.
  • How it works and who gets screwed next.
  • Implications for buyers and refinancers who need to borrow money as lenders get cold feet.
  • The way iHeart is playing its largest lender against the smaller ahead of another reorganization.

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Podcasting is Becoming Streaming Music

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  • Undeniable myths about a nascent industry.
  • Why streaming music apps can help predict the future of podcasting.
  • How to deal with the shortest audience attention spans with the longest podcast content.
  • What we know about radio sales teams that are tasked with also selling podcasts.

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The Efficacy of Pop-Up Stations

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  • Hit and run formats are popping up in increasing numbers – their future.
  • The reason Emmis is replacing their rental tenant ESPN with a Pop-Up station on 98.7 in New York.
  • Which cohort benefits most from Pop-Up stations.
  • How to measure audience acceptance.
  • What administrative and sales structure will look like.

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Audacy’s Turnaround Hopes

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  • Why Audacy is brimming with optimism.
  • How they are handling the talent and managers needed to turn the company around.
  • What they are disinvesting in next.
  • One company has Audacy’s number and is helping to drive it under.

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Radio’s Self-Inflicted Wounds

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  • Digital competitors have peaked so why has radio not rebounded – one reason.
  • The present-day effect of ratings on revenue.
  • Why radio stations refuse to try something new.
  • What’s driving the demand for inventory.

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What’s Next for AM Radio

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  • A new opportunity for owners to offload AM stations they cannot afford.
  • The advantages of owning an AM station – 3 undeniable new benefits.
  • How to deal with broadcasting on the older-skewing AM band.
  • A warning for FM operators that they are currently ignoring.

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