Entercom Faces Crucial Stress Test Audit

Sometimes I am asked why I don’t like Entercom.

I have nothing against Entercom but if I owned their stock, I’m not sure my answer would be the same.

In the time between the CBS merger announcement and now, Entercom has gone from $16 a share to $1.50 on a pretty consistent downward path. 

Nothing has gone well. 

It was a tax-free merger.  Some 244 stations including 23 of the top 25 markets where Entercom was lacking. 

Long before the coronavirus, the merger seemed destined to fail with CEO David Field seemingly more interested in cost efficiencies than maintaining the high performance he acquired from CBS.

So put podcasting aside as the great differentiator and take the company’s promises with a grain of salt from now on because D-Day is coming.

Entercom will soon have to undergo an accounting “stress test” with major implications.

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Monthly Layoffs Ahead at Entercom

Entercom’s move to switch country and alt music formats to national, satellite delivery has already cost a reported 30 jobs – now they’re looking to expand it.

  • 2 formats per month reportedly will be downsized – This means that with alternative and country formats already announced, more salaries can be saved for the company that despite its rhetoric is headed for dire financial trouble. All the music formats will eventually be affected likely by the end of this year and news and talk will be part of the nationalization and regionalization of local formats at Entercom.  Privately the company has indicated as many as 10 music formats may be subject to national satellite delivery.  Read the full article now …

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Entercom To Switch 2 Formats a Month to Satellite

What a bombshell!  Entercom Satellite Network!  David Field insists its local while starting another round of layoffs.  Here’s what the happy talkers are missing …

  • The rest of Entercom’s plan to switch to centralized satellite format delivery.

  • The roll out schedule beyond next week.

  • The fate of live talent presently under contract.

  • The rebranding of Entercom “brand managers” and their job security.

  • Body count: Total anticipated layoffs after all formats switch to satellite.

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