iHeart To Layoff Up to 1/3 Of Workforce

In the next 30 days iHeartMedia will begin a layoff so massive it is unprecedented in the media industry.

Up to 33% of their workforce laid off, potentially even higher.

What positions.

The handful of people deciding the fate of so many employees.

Who is not exempt for the first time ever.

The so-called “fat cats” that iHeart is targeting because they make too much money for what they do.

Severance – who gets it, who doesn’t and will seniority matter.

Here’s your complete heads up.

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My 2015 Media Conference Announced

It’s time to reimagine the radio industry.

To learn how to talk differently to changing audiences.

Offer new solutions to advertisers enamored of digital alternatives.

To separate digital from broadcasting and excel at both of them.

Registration for my sixth annual Media Solutions Conference March 18, 2015 held this year in Philadelphia is underway now.

This is the solutions based approach that has served so many media executives well over the years because they find it honest, straightforward and above all – helpful.

Take a look at the relevant topics we will be tackling.

• What You Need To Know About Reimagining Radio
• Mastering Digital – What Works, What’s in the Pipeline.
• Protect Your Station Against Competitors Who Drop Their Rates
• Latest Breakthroughs For Attracting Money Demos
• Changing the Way We Talk To Audiences
• Key Strategies To Protect Your Radio Station
• New Content Businesses Ripe For Radio
• Salvation for AM Stations
• FM Protection Against Streaming Music Services
• The Trick To Real and Lasting Success For News/Talk/Spoken Word
• Dire Warning About Podcasting
• The Best New Radio Format No One Is Doing
• Expanded Group Questions & Answers

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Reserve a Seat – Attend in Person

Inquire About Group Rates

And because space is limited this year and for the first time, if you cannot attend in person, you can get access to a complete recording of the conference Order Audio Only

Presented at The Hub Commerce Square, 2001 Market Street, Suite 210, Philadelphia – walking distance from Amtrak’s 30th Street Station, 20 minutes from Philadelphia International Airport. Registration/breakfast at 8am. Conference starts at 9am, ends at 4pm.

Breakfast, lunch and breaks by acclaimed James Beard Award-winning Chef Jean-Marie Lacroix, former executive chef at The Four Seasons, included.
The 2015 Media Solutions Conference in Philadelphia March 18, 2015 – the one conference focused on thriving in the future.

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Kaufman Thrown Under iHeart’s Bus

Happy Thanksgiving to iHeart’s John Kaufman, one of the few qualified managers in the company – thrown under the bus on the eve of a four day holiday weekend so no one notices.

Well, I noticed.

Pittman and Bressler are now circling the wagons to protect themselves and anyone more qualified than themselves has to go.

This is just the beginning of a last ditch effort to save their necks.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Yikes! Another iHeart reorganization this time with a vengeance.
  2. Let’s see – why would Pitman fire perhaps the most qualified executive in the company with all that business background.
  3. The new Fab Four – the executioners of lives and careers have been designated.       I name them. Know the enemy.
  4. How revenue managers created to stop sellers from cutting rates will now be operating without Kaufman, their leader and founder.
  5. The big bang! Reorganization first, then thermonuclear disruption of local iHeart radio clusters that will unnerve just about every employee.

This is a great story to join our group and take a test drive.

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$100 a month awarded for the best news tip. My confidential Witness Protection Program is the safest way to report news or share emails and memos in confidence here.

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Changes at CBS Radio

If you compete with CBS Radio, keep your eye on these changes.

Music, commercials breaks – they’re at it again.

Here’s the latest intelligence.

If you are a subscriber, thank you for joining our group. Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Epic playlist makeover that works – sometimes.
  2. Cramming a record number of commercial units in a stopset and getting away with it. Copy or defend.
  3. CBS “commercial sweeps” that actually win more quarter hours than music.
  4. Signs of rising tension between stations and corporate.
  5. Muzzled CBS programmers deal with “interference”.

If you would like to read this story, have access to my entire archive (2,849 pieces) and get daily email delivery, click “Read More” for your choices

Newstip Hotline

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Rumor: Cumulus Cancelling Employment Contracts

They should cancel Lew and John Dickey’s since they are screwing up the company so badly, but no ---

Word is that under pressure Cumulus has to be more nimble in the year ahead.

Secret strategizing now going on.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

You’ll discover …

  1. The big changes that are planned for Cumulus – the biggest ones ever.
  2. The reported detonation date that can make an already nervous workforce more skittish.
  3. If you have an employment contract or non-compete with Cumulus this may directly affect you.
  4. How Cumulus seems to be preparing for either an asset sale or purchase – my best thinking on which one.
  5. Why you should not hold your breath waiting for that new non-Dickey operations exec to be hired.
  6. Layoffs – of course, but different.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,848 previous stories, here. Search Stories.

$100 a month is awarded for the best news tip. Information you have that nobody else knows. My confidential Witness Protection Program is the safest way to report news or share emails and memos in confidence here.

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Serial

Imagine a podcast that attracts 1.26 million listeners every Thursday morning on iTunes.

That’s more than most of Lew Dickey and Bob Pittman’s major market stations.

But don’t go out and start a podcast.

That’s a road to failure.

There is something even bigger based on Serial’s success that radio can harness.

This article goes on to reveal:

  1. … Why you want to avoid podcasting, don’t fall for the hype.
  2. … Why Millennials love storytelling and that’s different.
  3. … How to do storytelling without sounding like the radio they dislike.
  4. … Which generations don’t like podcasts.
  5. And, why you never want to do this online only on the air.

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Beasley Done, But What About the Rest of the CBS Selloff

What happened to the one-third of CBS Radio its CEO said it would sell?

So far, only one small trade with Beasley involving Miami and Philly.

Here is the latest from the ground.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. The one thing that is making CEO Les Moonves drag his feet on selling the rest of his non-essential markets.
  2. Scary stuff for CBS employees -- who may be sniffing around the available smaller market CBS stations.
  3. One option that would blow the roof off the media business involves his possible plans for both radio and TV together.
  4. Les Moonves’ surprising end game.
  5. Plus, the big question – when?

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,846 previous stories, here. Search Stories.

Sources familiar with how CBS operates helped with background for this article. When you have news to report, you are automatically in my Witness Protection Program, which has never revealed a source and is confidential.

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