Manipulated Stock Increase At Cumulus

INSIDE …

  • Jeff Marcus’ desperation move to make it look like Cumulus stock is taking off again (when it isn’t).
  • The slight of hand trick now being employed to halt the stock’s steep decline.
  • Which competing radio group just bought very cheap Cumulus stock.
  • Is this a distress sale?
  • The one thing investors fear about the future of Cumulus even more than a crummy 4th quarter.
  • What’s wrong with the fundamentals at Cumulus from an investor’s point of view.
  • How some lenders are beginning to question whether radio is more like the newspaper industry which would be devastating – how so?

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Mary Berner To Start Shaking Up Cumulus

INSIDE …

  • The fate of the Nash country format systemwide.
  • Examples of how Mary Berner is and will be getting actively involved in programming.
  • And then, how much rope that leaves interim programming chief Mike McVay.
  • The unintended consequences to former Dickey employees who Berner has discovered are working her.
  • Toxic workplace – married people having affairs with senior level Cumulus execs – next move, Mary? Broken homes, low morale. Details.
  • She will attack cronyism – McVay’s agent (yes, he has one) also reps other Cumulus talent that he pimps for.
  • Westwood One – Mary already knows what she’s going to do with Lew Dickey’s $260 million acquisition.

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Larry Wilson To Sign Alpha’s Death Warrant

INSIDE …

  • What Larry Wilson is going to be forced to sell to make this deal fly.
  • Are any Alpha stations going to have to get sold to afford the Digity purchase.
  • The interest rates on his Digity loan would choke a horse – details.
  • The one “lifeline call” that could save the Alpha stations that Wilson puts at risk by buying Digity to grow.
  • The timeline for this deal and the big question – is there a way out for Alpha before it’s too late.

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Adele’s No Streaming Decision

INSIDE …

  • Is streaming music the future or is it the past.
  • Rdio – what went wrong, why is it the canary in the coalmine.
  • Why streaming music services are so concerned about the Adele decision.
  • The next big thing for the music industry.
  • The viability of “freemium” vs. paid subscription.
  • The two things the young music buying public will definitely spend money for.
  • Why radio stations must avoid reacting to the growing consensus that steaming music will be the death of them.
  • The gutsy move music radio stations will have to make to survive.

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Mary Blinks, Rehires Westwood Full-Time Talent BUT …

INSIDE …

  • What made Mary Berner reverse Mike McVay’s decision to run Westwood formats on only local Cumulus jocks.
  • New salary and work schedule details.
  • Why the desperate rehire move is already in trouble.
  • The May Day Call to fired talent – would you take a used job from a company making this pitch?
  • Why this move is an indication of things to come at Cumulus stations after the first of the year.
  • The increasing turmoil inside Westwood One that threatens to take it down.
  • What Mike McVay’s Tampa clone hired to pump up Westwood morale was caught doing.

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Debt Holder’s Fear Could Trigger Premature Cumulus Bankruptcy

INSIDE …

  • The two things that can trigger premature Cumulus bankruptcy and I’m not talking about failure to pay debt – even worse.
  • Why Wall Street thinks Cumulus (and even iHeart) are now trying to tank their companies – here’s their strategy.
  • The feeling on the Street that Mary Berner will turn Cumulus around and avoid bankruptcy.
  • Some debt holders may salvage 30 cents on the dollar or nothing.
  • Why Cumulus can’t sell its non-essential stations – no way, no how.
  • How Mary Berner has gone underground – radio silence – ahead of her next huge strategic gamble (revealed here).

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Desperate Moves at iHeart

INSIDE …

  • Why iHeart is actually asking all sales people to fudge numbers for next year – that’s right pull them right out of thin air.
  • The one question corporate wants salespeople to answer about their projections – or else.
  • Massive employee benefit givebacks ahead – details.
  • How they want employees to pay them! Here’s how.
  • The first concrete sign that layoffs are only weeks away.
  • Why market managers – even high performers -- are an endangered species now and for the next year.
  • The pathetic new way Hartley “Hardley” Adkins has come up with for firing people, saving money and saving his job.

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iHeart, Entercom & Cumulus Panic Over 2016 Revenue

INSIDE …

  • How these 3 radio groups are headed for the shitter in the Q4 and Q1 of next year and ready to take the rest of the industry down with them.
  • What iHeart is going to force their account execs to do within the next week – details.
  • How iHeart is preparing to punish even its super-achieving market managers who are outpacing the losses of the group’s laggards.
  • What Entercom has the unmitigated gall to ask its best advertising clients to do – laughable to their old pros left shaking their heads.
  • With just about 6 weeks left until the end of the year, how new Cumulus CEO Mary Berner is tying the hands of her salespeople at the absolute worst time.

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Bankruptcy of Rdio Precedes Cumulus

INSIDE …

  • Does this hasten a Cumulus bankruptcy?
  • Little known details on the court managed Rdio bankruptcy – you may want to take notes on this because it could happen this way for Cumulus.
  • The startling amount of money this failed investment is going to come out of Cumulus revenue.
  • Why is iHeart competitor Bob Pittman having an orgasm.
  • How badly does Cumulus get dinged now that Rdio is in bankruptcy.
  • Oh no – how the Rdio bankruptcy is waking up the much needed buyers of Cumulus tower site real estate in LA and DC that is absolutely critical to Cumulus staying afloat.
  • How does the Rdio bankruptcy impact the sale of Westwood One or the $2 billion acquisition of Citadel/ABC legacy stations now.
  • What’s worse than Cumulus not being able to repay its loans or refinance them – this is what everyone should be afraid of.

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Sales Spy App Coming To iHeart By June

INSIDE …

  • How the spy app will be force-installed on all account executives’ phones.
  • What info and data corporate will now instantly have access to – both business and private. The NSA would be envious.
  • 9 specific base spy categories – but that’s just the beginning, they can go even deeper than these (described here).
  • Can the app know where each salesperson is and whether they are making a proposal – details.
  • The reason why a cash-starved radio company would make it more difficult for sellers to sell at this critical point.
  • Where the spy app is being tested right now.
  • How some account execs are refusing to comply – and the consequences.

Read the full article now.

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See a complete list of my previous stories here