How To Leave Cumulus & Clear Channel

Interested in taking your radio skills where they will be appreciated and compensated?

This piece is about how to work a game plan.  The specific skills you will need to work in the growing digital space and four fantastic new opportunities that will more than pay for your subscription. 

1.  Who is hiring radio people and which companies might be favorable to you approaching them?

2. If you’re an entrepreneur, an idea worth stealing today before someone else takes it. 

3. An opportunity so ripe for social media only a person with radio experience could do it. 

4. The pay day to end all pay days – the one you never thought you could get in digital is here for those in the know.

For the answers, click “read more”.

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Binge Viewing

Binge viewing is the rage …

Downloading content and consuming it all at once the way audiences are downloading “House of Cards” from Netflix or shows from HBO has major repercussions for content providers.

Learn about the trend here.  See the four entertainment content companies that will survive in tact.  And let me show you how a radio station can package content the way Netflix original series do – and make a ton of money. 

For the answers, click “read more”.

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Radio Branding Crisis Developing

A disturbing new trend that threatens to uproot established radio brands.

Get the first intel on how pressure from digital competitors is forcing radio stations into making strategic blunders that will be unfixable.

Then see what steps can be taken to protect the best radio formats and brands.

1.  How radio is starting to make an irreversible mistake in branding terrestrial stations so you can avoid this fatal error.

2.  What’s the new standard for protecting a brand?

3.  Five specific ways a radio station should protect its brand in the digital age.

4.  I’m just going to flat out tell you one thing you should never do – don’t aggregate digital content from other sites under your brand.  For more mistakes to avoid, read on.

5.  The best idea you’ll hear all year on how to protect your radio brand from the growing popularity of short form video. 

For the answers, click “read more”.

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More Clear Channel Cuts Coming

New intelligence just in …

Be the first to know which job category Clear Channel will eliminate in the next few weeks.  They met and approved it a few days ago.

Then, see whose head is on the chopping block for the rest of the year.

For the answers, click “read more”.

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Reversing the Radical Shift of Advertising Away From Radio

Chrysler is going to transfer about a third of its advertising budget away from radio to digital – a platform on which radio spends only 1% – or less, believe it or not.

It’s inevitable that other national and local advertisers will follow these drastic cuts.

Here are 6 solutions radio should counter with things that digital cannot do.

While radio geniuses remain in denial, you can beat your big competitors to the punch.

1.  How to create content so appealing to car dealers that you could be a broadcaster using two tin cans linked by a string and they would buy it.  That compelling!

2.  How to drive so many people to the dealer lot that the police have to turn them away.  It’s a promotion that can only be done by a radio station – albeit, one with balls.  It’s powerful – you could take it from dealer to dealer every weekend and obliterate a digital competitor for the same buy every time.  They can’t compete against this.  Don’t let your competitor read this before you do.

3.  Stop doing car lot radio remotes this minute!  They make you look old in the digital world.  Here’s a great alternative advertisers will look up to and support.

4.  What to do on-air when you are also doing digital promotions.  On-air support of digital campaigns are often weak.  Let me show you how to make them strong.

5.  Here’s a social media strategy that is better than Facebook, better than Twitter and costs you nothing.  That’s right – nothing!  You just have to know the secret.  Stop driving listeners away to social media when you can own this approach.

6.  A killer innovative idea that’s both digital and dealer-friendly that will blow away anyone looking to steal auto dollars – or any dollars – from your radio station.  Game over.

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Oklahoma City News Coverage

Here are four things radio stations are generally missing during their news coverage – or non-news coverage – of the recent Oklahoma City tornado tragedy and the “fix”.

No tragedy?  No problem?

Do them anyway and win fans + ratings:

1.  Next time a bigger than life event takes place in your market, borrow this strategy that always works for – believe it or not – hit radio.  Your listeners will thank you and you’ll reap the ratings rewards.

2.  Here’s a social network that hardly any radio stations know about that can be up and running within minutes when a disaster hits your market.

3.  The last thing radio stations think of in the wake of a big overriding news story should be the first thing.  Do you know what it is?  Now you do along with its track record for working.

4.  On what day should the big news coverage end?  Take a thousand guesses and you’ll be wrong every time.  Know when and everyone wins.

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Winning Millennials Back To Radio

Selling ice to the Eskimos might be easier, but there is a ray of hope to tempt the 80 million members of Gen Y to give a second listen to radio.

How not to do it:  keep doing what you’re doing now.

It’s dated, contrived, disrespectful (15 unit stop sets, etc.), not compelling – not local, not live and not authentic.

It’s the losing formula most radio companies – even the good ones – follow every day that is driving the essential next generation away from radio.

And even if every smartphone was personally blessed by Jeff Smulyan and activated with an FM chip, Millennials still wouldn’t listen. 

I’ve written courses and taught generational media at The University of Southern California. 

My background is radio, television, publishing and digital media.

And still I’m here to tell you that broadcasting in and of itself is not necessary to this generation and increasingly to older listeners but there are proven ways and innovative new approaches to win them back.

You supply the guts.  Here are the ideas:

1.  The one thing a Millennial cannot resist on the radio – one thing and it’s powerful if you play it up.

2.  How to program a Millennial-positive broadcast day from 5am until 7pm with key attractions they cannot and will not ignore.

3.  No traffic, no weather and none of this radio staple either.

4.  Finally!  How to do great youth-oriented radio and innovative digital content all at the same time.  And it’s very inexpensive, but shrewd if you know the plan.

5.  The new rules on formatics – the total makeover I’m about to describe will be necessary first.

6.  Six keys that are worth their weight in gold.  And, they’ll even work wonders with older listeners.  Hey, older people buy iPhones, iPods and iPads, don’t they? 

7.  How long to make the content to maximize results in attracting Millennials.

8.  No radio station has even a small chance of winning back Millennials if they don’t have this feature.  Steal it now before your local competitor does.

Plus …  One more thing!  You’re going to have to reinvent radio commercials.  The current way will no longer work with young audiences.  Peek at the radio commercial that definitely will.

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