Rick Buckley

I was hired by Rick Buckley who gave me a golden opportunity I will never forget.

But what Buckley did for me pales in comparison for what I believe will be his legacy. 

An appreciation of Rick Buckley, who died over the weekend at 74, starts here.

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Cumulus Sharpens Citadel Axe

If I’m Bob Moore (LA) or Deidra Liebermann (San Francisco) six weeks away from Cumulus becoming my boss in the Citadel merger, I’m looking for a new job.

It looks like Cumulus CEO Lew Dickey is quietly stashing way potential replacements – sometimes in smaller markets and a phone call away for massive management changes.

Here’s what’s going down:

1.  Some major market heads may roll once Cumulus takes over Citadel.  Here are some likely victims.

2.  Cumulus may be stashing replacements – pretty tricky, eh?  I’ll tell you where you can find them.  Name a few names.  You may be surprised.

3.  How sex discrimination lawsuits that Cumulus is fighting will impact their choice of new managers.

4.  How massive an upheaval to expect.

5.  Anecdotal evidence that the Dickeys may be interviewing while publicly saying there will be no changes. 

6.  Who is at greatest risk to be fired – what one thing puts a bullseye on you when the Cumulus takeover takes place.

7.  Two companies that don’t make the mistakes that Cumulus is about to make and how they succeed while Cumulus will fail.

PLUS… what to do next.

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If Apple Buys Hulu

Why Apple may be bidding for Hulu … Who controls on-demand TV could also control the future of radio …  How cable operators are ruining Hulu … If Apple buys Hulu, then what? …  How network execs are about ready to kill the goose that laid their new golden egg.

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Streaming Is Not the Future

Why the growth of streaming media doesn’t guarantee success … If not streaming, what’s the best bet for the digital future … How consumers are changing and what they want instead … The future – 4 changes you can expect in consumer behavior.

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Tricky New Radio Recruitment Ads

All about the new “nominator” and “self-select” questions several large radio groups are now using to screen applicants … Which groups to beware of before applying … A better way to turn the tables and get the job (if you really want it) … A new resource you can consult to get better jobs with better companies.

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Killer Strategies for FM Radio

This article contains 5 fresh new killer strategies for FM radio that you’ve likely never heard before but can safely try, as I will explain.

1.  A critical new way to identify and brand your FM station that actually helps younger (and maybe even older) listeners to relate to you.  This is not an option; it’s mandatory even in the era of PPM.  Read more …

2.  Reconfigure the morning show to better compete with digital.  Discover new evidence close to home that shows what you think listeners want from a morning show is not really want turns them on.  To fix it …

3.  A personality change.  Most good radio people know that local personalities are preferable to syndicated djs or voice tracking.  What they may not know is that the definition of personality is changing.  Learn how …

4.  The blueprint for doing a format-within-a-format – a crafty and advanced way of making FM radio more addictive.  See the start of a sample hour I included here.  Start brainstorming …

5.  Radical music changes – not so much to playlists as to how the music is presented.  If I had to compete against a strong FM music station, I’d do this.  They would resist.  I would win.  Take a look and you decide …

6.  And, 3 easy to do quickie surveys that will make you smarter about what your changing audience really wants from FM radio.  See them and try them...

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Deceiving Record Sales

This article is about why the recent uptick in record sales is so dangerously misleading and that any projections based on them will spell disaster.

1.  Why record label execs refuse to go on the record predicting sales for the rest of this year.

2.  The real numbers on digital, CDs and albums.  And how labels cook the stats to underreport results for indie labels.

3.  What the labels are not factoring in about their current strategy that will kill their music sales.

4.  The labels’ secret about pricing that makes comparing record sales from year to year increasingly irrelevant.

5.  What if peer file sharing is analyzed along with legal sales stats …

6.  And the winning strategy that labels must implement to turn around their business.  Hint:  it has nothing to do with record sales.

If you miss a day of Inside Music Media, you miss a lot.

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