Arbitron Knew of PPM Encoding Flaws

INSIDE …

  • Exposed – this unbelievable evidence from a respected expert in audience measurement that Arbitron went ahead with PPM even though they knew it would hurt audience estimates. This will make you mad.
  • What Nielsen has up its sleeve with their Canadian counterpart (that licenses its PPM technology) banning encoded signal enhancer Voltair.
  • How Nielsen will handle the fact that loud music stations get their encoded signals recorded more than soft music, news or talk stations.
  • Hundreds of stations have invested $15,000 in a Voltair unit that improves the strength of their encoded signal – what is likely to happen to them.
  • The legal ramifications of Arbitron/Nielsen concealing evidence that PPM was flawed and should not have been brought to market.
  • For the first time – the actual degradation of each rating point using PPM compared to diaries that may just send advertisers running to streaming music services.

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Credit Lenders Demand New Radio Cutbacks

INSIDE …

  • How the shift in influence from money investors to credit providers is starting to change the way radio is being run.
  • The things credit guys (and gals) are paying attention to in radio. Cutbacks, but where?
  • Why even a gargantuan sum of $20.5 billion in iHeart debt doesn’t scare a lender as much as this one scenario does.
  • The kind of startling moves station employees can expect next.
  • The new normal – what credit lenders will gladly settle for in lieu of healthy revenue numbers.

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Prepare For 10-20% Across the Board CBS Layoffs

INSIDE …

  • We now know the months when the big layoffs are coming – consider this a “heads up”.
  • One of these groups will be hit the hardest – sales, programming or market managers. What CBS corporate decided.
  • Unbelievable examples of some of the positions CBS is considering non-essential.
  • Large markets or small? Who goes first.
  • How CBS intends to use “Hamburger Helper” to make the firings go further.
  • The prospects for subsequent layoffs in the works or is this a one and done.

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Which CBS Markets Will Take the Biggest Hit

INSIDE …

  • The markets most likely to be traded or sold.
  • The “safe’ markets, but keep in mind some of the so-called “safe markets” are also for sale. Here are a few notable ones.
  • Exceptions: some markets have stations that CBS Radio will trade or sell right now if the right offer comes along – markets ripe to be picked.
  • Why the employee cutbacks have to be so massive – we now know that answer.
  • Are markets where CBS also owns local TV stations still considered safe.  It’s complicated.
  • What about Hubbard buying some of the CBS all-news stations.

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Google’s New Ad-Supported Radio

INSIDE …

  • Google this week, Apple next week, Spotify already, Pandora for sure and many more streaming services bombard music radio – what to do?
  • With Google and Taylor Swift pushing Apple into freemium, why is free radio gaining an advantage.
  • The most powerful person in the music industry to keep an eye on.
  • The one thing streaming music services can never do that radio stations can but are not.
  • The six forces that have eroded radio listening (five music-based, one spoken word).
  • Why Google could buy Twitter and add a new dimension to streaming music services and create a digital record promotion machine.

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Why CBS Radio Is Slashing Costs This Late

INSIDE …

  • It’s the best group of stations in radio, why risk dumbing it down with cheaper programming and cutbacks at this point – a decade after competitors have tried it? Here’s your answer.
  • Exactly what is going to be sold and what will be kept.
  • Latest on Cumulus’ reported interest in buying CBS Radio.
  • The fate of the iconic CBS all-news stations now.
  • Their sports stations are in for a rude awakening – explained here.
  • CBS’ new position on music-centric stations.
  • Where does Scott Herman fit in – he and Mason built this city on rock and roll but the suits and bean counters are coming to take it away.
  • Career advice for current CBS employees who have managed to avoid these major cutbacks – until now.

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iHeart’s 2nd Half Game Plan Revealed

INSIDE …

  • What about selling more assets to raise cash and reduce expenses?
  • iHeart’s expected response to this new competitor Apple Radio.
  • A go-to non-radio way to bolster expected declines in radio revenue.
  • Their ingenious – if not sleazy way to not only stop burning through cash but start stockpiling it without ever having to increase revenue – this is pure Pittman.
  • iHeart’s plans ahead for digital.
  • Their position on layoffs for the last six months of the year including the dreaded annual Christmas firings.

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