Content Creators Nightmare

Time Warner Cable is in play.

Les Moonves got them to pay double the compensation fee to carry network TV programming that Millennials are skipping out on.

CBS Radio set an acquisition price.

Netflix is killing the network TV business.

Radio now celebrates a pathetic 1% increase in revenue as “growth”.

WTF!

Something major is happening to the media content business but there are some things that work so well, you’ll want to check what you’re doing against it.

If you’ve been thinking about subscribing and would like to access this story, let me tell you will get:

1.  Why content is no longer “king”.

2.  How content creation is about to be turned upside down in a way that is unimaginable.  Focus -- you don’t want to be late on this.

3.  Who almost always loses in a transaction – the buyer or the seller.  Management guru Peter Drucker answered this at one of my conferences before his death.  When looking for your next media job, work for this employer not that one.

4.  The only bulletproof media business – you want to be in this!

5.  The Big Question!  This is how you profitably make the transition from traditional to digital media -- The 6 Immutable Laws of Content Creation presented in order.

Access this story now here.

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It’s worth it!  You can’t get honest and insightful media information like this anywhere else. Thousands of members are all in.  Unlock this story and see for yourself.

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Save the date:  March 26 for my 2014 Media Solutions Conference in Philly.

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Start a $3 Million a Year Video Business

Radio stations think I am crazy for repeatedly saying they should be in the video business.

Not the streaming of their on-air signal that makes them chump change at best.

Not the promotion based manipulation of social media – anyway, they’re focusing on the wrong social media.  Not that it matters since social media is a utility like a mobile carrier or electric company and can’t really be monetized.

I know we’re in the radio business but an entire generation of Millennials is choosing on-demand content not broadcasting.

Radio needs a Plan B.

I have discovered a young entrepreneur who is doing one 4-minute video a week.

She uses social media to get followers to subscribe and she has a huge following.

She doesn’t serve banner ads.

Doesn’t accept product placement.

She doesn’t even do commercials.

Yet her reported annual income from this video business is an estimated $3 million.

Wait until you hear how she makes all that money.

Oh, did I mention that she doesn’t sell subscriptions to her video, either?

This is what radio folks who are serious about digital revenue should be going to school on.

And it’s one of the things you’ll learn at my upcoming 2014 Media Solutions Conference in Philadelphia.

Click here to register now.

Here’s the curriculum for this seminar based on the seven most important areas radio stations must excel in today’s radio business:

  1. How to disrupt your radio station before digital competitors do.  It used to be we feared our competitors, now it is technology, an infinite number of alternative content choices and the whirlwind impact of social media we fear.  We need to understand how to really disrupt our stations without damaging them – and I will show you.  You’re going to like it and get good at disruption.  After all, Google and Apple made a fortune doing it.
  2. Master digital.  Streaming, websites and fumbling around with social media will not be sufficient.  I will tell you about an entrepreneur who uses video with social media and earns her $3 million a year.  That’s without selling any advertising, no product placement and – are you ready?  No commercials.  This will be my gift to you and since the Media Solutions Conference is never streamed or recorded for sale to non-attendees, you’ll want to be in Philly for this learning module.
  3. Shake up social media strategies.  To be honest, the Millennials who drive social media are fickle and they are in the midst of bailing on Facebook and Twitter right now.  Yet most stations are dependent on these social networks as part of their media strategy. Earlier I said we must use our resources more judiciously so wasting time on social media that 80 million people are abandoning is not a good use of resources.  You’ll learn the social media sites to embrace including a few new surprises and the ones to back off of.  Attend this conference and I promise -- your station will not be the one caught trying to be cool when the audience has moved on.
  4. Reinvent radio for the digital age.  The big conundrum is where should on-air radio and digital content meet?  What is the new purpose for an FM radio station?  Is there a use for AM for a large youthful audience that is not inclined to like any kind of radio including satellite radio?  How to know what Pandora really is which is not your on-air competitor at all – it’s your advertising competitor and there are strategies to shut them down or out of your local markets.  There is a more effective way to reinvigorate your radio station that is increasingly under attack from digital competitors and you’ll leave Philly with that.
  5. Growth opportunities in short-form video.  Let me be blunt.  It doesn’t matter if you’re number one in your radio market; it’s now mandatory that you be number one in video as well.  YouTube is the new hit radio station to teens.  Netflix is the new TV.  Cable is dead with them and bundling will end after a long fight by the cable companies to keep it on life support.  Radio stations are natural content creators for video and I will explain the opportunities, risks and rewards on March 26th.
  6. Engage 80 million Millennials.  Radio talks to itself these days.  Unless we know the things that Millennials really care about then it will be difficult to remain viable in the radio business.  They hate hype.  Respectfully, we are the masters of hype.  Millennials are a very civic generation.  We do a lot less of getting involved in civic pursuits than we used to and nothing near what will get them to give a second listen to radio.  Millennials don’t see color or gender and yet our stations are largely run by men, with too few women on-air and very little diversity.  But there is a comeback plan and you’ll get it.
  7. Time-shift radio.  Think about it.  Now we all want to access content when we want to, where we want to and how.  But radio is a broadcast medium, how does it time-shift?  The out of touch think that they just need to podcast some programs or personalities and that would be incorrect.  In fact, learning the exact length of content for the younger end of the money demo will be worth the day in Philly if the other modules are not enough.  Plainly put, we all must learn to time-shift radio.  First in wins.

March 26, 2014 at the Rittenhouse Hotel, Philadelphia.

A few on-site hotel rooms available at conference pricing.

Click here to register now.

Inquire about group rates.

Read More  FREE SAMPLES

Things That Will Change Radio Next Year

Radio will look very, very different.

The past few years have set the stage for what is to come in the next 12 months.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what we’ll cover:

1.  How Clear Channel will get even cheaper.

2.  Major change to station playlists (first in decades).

3.  Most endangered radio job.

4.  Say bye-bye to this radio format.

5.  Layoffs reinvented.

6.  A scary new business for radio and it’s not digital.

7.  Bob Pittman’s big plans for Bob Pittman.

8.  Lew Dickey’s next big move.

Access this story now here.

Search Archives.

Try some FREE SAMPLES.

It’s worth it!  You can’t get honest and insightful media information like this anywhere else. Thousands of members are all in.  Unlock this story and see for yourself.

When you see news or want to report an email, click here -- Confidential NewsTip Hotline.  There is a $100 award for the best tip of the month.

Save the date:  March 26 for my 2014 Media Solutions Conference in Philly.

URGENT!  PLEASE HELP ONE OF OUR OWN:  My friend Mike Knar who worked for Cumulus in Colorado Springs and is now part-owner of SOCO Radio in southern Colorado urgently needs our help.  His son, Aden, who has successfully fought leukemia from age 4 to 8 has relapsed and is in serious condition.  He will likely need another bone marrow transplant to survive.  Please contact Mike and see if you can help:  mike@socoradio.com.  Thank you.

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The Most Useful New Media Secrets For 2014

It’s always bad news:  rating revenue trending down, audiences getting older, digital taking more local dollars, audiences preferring on-demand content over broadcast.

STOP!

We’re making it worse than it has to be.

I’ve identified 7 critical areas that must be mastered for radio stations to compete in the digital world.  Things that will absolutely make a difference even if you can improve only one or two of them over the next year.

It comes down to this …

Innovation. 

Mastering digital.

Rethinking social media.

Reinvention of on-air programming.

New revenue streams from short-form video.

Engaging 80 million Millennials.

And time-shifting radio content.

On March 26 I am going to lay out the plan from top to bottom making a case for why we should master the strategies it takes to dominate in these areas.

And we’ll work together – collaboratively – so that you can really benefit from being there.  Interrupt.  Interact.  Question.  This seminar will not be available by video or streaming because we need to do this together.

I will utilize my experience as a professor at the University of Southern California where I taught generational media.  My associates were outstanding resources for understanding the 80 million strong Millennial generation and it was there that I created the prototype to my annual Media Solutions Conference which is now presented for broadcast media executives.

I’ll have some new eye-opening information about Millennials that will make you double down on the attention you pay to them.  The oldest Millennial just turned 30!  We want to get good at making content they will crave.

This is our mission:

  1. How to disrupt your radio station before digital competitors do.  It used to be we feared our competitors, now it is technology, an infinite number of alternative content choices and the whirlwind impact of social media we fear.  We need to understand how to really disrupt our stations without damaging them – and I will show you.  You’re going to like it and get good at disruption.  After all, Google and Apple made a fortune doing it.
  2. Master digital.  Streaming, websites and fumbling around with social media will not be sufficient.  I will tell you about an entrepreneur who uses video with social media and earns her $3 million a year.  That’s without selling any advertising, no product placement and – are you ready?  No commercials.  This will be my gift to you and since the Media Solutions Conference is never streamed or recorded for sale to non-attendees, you’ll want to be in Philly for this learning module.
  3. Shakeup social media strategies.  To be honest, the Millennials who drive social media are fickle and they are in the midst of bailing on Facebook and Twitter right now.  Yet most stations are dependent on these social networks as part of their media strategy. Earlier I said we must use our resources more judiciously so wasting time on social media that 80 million people are abandoning is not a good use of resources.  You’ll learn the social media sites to embrace including a few new surprises and the ones to back off of.  Attend this conference and I promise -- your station will not be the one caught trying to be cool when the audience has moved on.
  4. Reinvent radio for the digital age.  The big conundrum is where should on-air radio and digital content meet?  What is the new purpose for an FM radio station?  Is there a use for AM for a large youthful audience that is not inclined to like any kind of radio including satellite radio?  How to know what Pandora really is which is not your on-air competitor at all – it’s your advertising competitor and there are strategies to shut them down or out of your local markets.  There is a more effective way to reinvigorate your radio station that is increasingly under attack from digital competitors and you’ll leave Philly with that.
  5. Growth opportunities in short-form video.  Let me be blunt.  It doesn’t matter if you’re number one in your radio market; it’s now mandatory that you be number one in video as well.  YouTube is the new hit radio station to teens.  Netflix is the new TV.  Cable is dead with them and bundling will end after a long fight by the cable companies to keep it on life support.  Radio stations are natural content creators for video and I will explain the opportunities, risks and rewards on March 26th.
  6. Engage 80 million Millennials.  Radio talks to itself these days.  Unless we know the things that Millennials really care about then it will be difficult to remain viable in the radio business.  They hate hype.  Respectfully, we are the masters of hype.  Millennials are a very civic generation.  We do a lot less of getting involved in civic pursuits than we used to and nothing near what will get them to give a second listen to radio.  Millennials don’t see color or gender and yet our stations are largely run by men, with too few women on-air and very little diversity.  But there is a comeback plan and you’ll get it.
  7. Time-shift radio.  Think about it.  Now we all want to access content when we want to, where we want to and how.  But radio is a broadcast medium, how does it time-shift?  The out of touch think that they just need to podcast some programs or personalities and that would be incorrect.  In fact, learning the exact length of content for the younger end of the money demo will be worth the day in Philly if the other modules are not enough.  Plainly put, we all must learn to time-shift radio.  First in wins.

One day focused on the 7 critical things that will make a difference for your station, company and career.

March 26, 2014 at the Rittenhouse Hotel, Philadelphia.

Click here to register now.

Inquire about group rates.

Read More  FREE SAMPLES

What Radio Groups Are Hiding

Here’s what those cheap bastards ruining the radio industry don’t want you to know.

You’ll laugh so hard until you cry.

Or you’ll just cry because these real events actually happened and radio groups have been covering them up.

Until now.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. The new way Clear Channel cuts back expenses when they DON’T bring in a syndicated national personality and keep a local morning show live. 
  2. How one group takes cutting expenses to new heights (or depths) by choosing cheaper music that can save money on their simultaneous streams.
  3. Wal-Mart is getting hammered for asking its poorly paid employees to give to the needy this holiday season.  Now this radio group that pays shit for money is hiding behind its own version of charity and making it a big on-air promotion.
  4. Oh no, tell me it ain’t so – one of radio’s best groups took a page out of Clear Channel’s playbook to save on salary.  This tactic is catching on everywhere.
  5. Exposing the iHeartRadio version of that great contest Christmas Wish that requires a lawyer to understand it and the luck of a lottery winner to win a prize.
  6. How Cumulus is taking billing away from local stations sending it directly to corporate instead and then requiring local stations to make the amount they stole locally in an already-challenged ad market.

Access this story now here.

Search Archives.

Try some FREE SAMPLES.

It’s worth it!  You can’t get honest and insightful media information like this anywhere else. Thousands of members are all in.  Unlock this story and see for yourself.

When you see news or want to report an email, click here -- Confidential NewsTip Hotline.

Save the date:  March 26 for my 2014 Media Solutions Conference in Philly.

Read More  FREE SAMPLES

The 7 Habits of Highly Effective Radio

There are 7 critical areas that must be mastered for radio stations to compete in the digital world.

Innovation. 

Digital. 

Social.

Reinvention.

Short-form video.

Engaging Millennials

And time-shifting.

Imagine taking away a powerful understanding and useful, actionable strategies in all of the 7 most important areas of broadcasting today.

Many of you know my background as a professor at the University of Southern California where I taught generational media.  My associates were outstanding resources for understanding the 80 million strong Millennial generation and it was there that I created the prototype to my annual Media Solutions Conference which is now presented for broadcast media executives.

With significant generational media changes in lifestyle, content and technology along with the challenges of being a radio station in the digital age where the car is no longer a monopoly for radio, we need to refocus, refresh and reinvent.

I’ve built a one-day seminar around the 7 habits of highly effective radio:

  1. How to disrupt your radio station before digital competitors do.  It used to be we feared our competitors, now it is technology, an infinite number of alternative content choices and the whirlwind impact of social media we fear.  We need to understand how to really disrupt our stations without damaging them – and I will show you.  You’re going to like it and get good at disruption.  After all, Google and Apple made a fortune doing it.
  2. Master digital.  Streaming, websites and fumbling around with social media will not be sufficient.  I will tell you about an entrepreneur who uses video with social media and earns her $3 million a year.  That’s without selling any advertising, no product placement and – are you ready?  No commercials.  This will be my gift to you and since the Media Solutions Conference is never streamed or recorded for sale to non-attendees, you’ll want to be in Philly for this learning module.
  3. Shakeup social media strategies.  To be honest, the Millennials who drive social media are fickle and they are in the midst of bailing on Facebook and Twitter right now.  Yet most stations are dependent on these social networks as part of their media strategy. Earlier I said we must use our resources more judiciously so wasting time on social media that 80 million people are abandoning is not a good use of resources.  You’ll learn the social media sites to embrace including a few new surprises and the ones to back off of.  Attend this conference and I promise -- your station will not be the one caught trying to be cool when the audience has moved on.
  4. Reinvent radio for the digital age.  The big conundrum is where should on-air radio and digital content meet?  What is the new purpose for an FM radio station?  Is there a use for AM for a large youthful audience that is not inclined to like any kind of radio including satellite radio?  How to know what Pandora really is which is not your on-air competitor at all – it’s your advertising competitor and there are strategies to shut them down or out of your local markets.  There is a more effective way to reinvigorate your radio station that is increasingly under attack from digital competitors and you’ll leave Philly with that.
  5. Growth opportunities in short-form video.  Let me be blunt.  It doesn’t matter if you’re number one in your radio market; it’s now mandatory that you be number one in video as well.  YouTube is the new hit radio station to teens.  Netflix is the new TV.  Cable is dead with them and bundling will end after a long fight by the cable companies to keep it on life support.  Radio stations are natural content creators for video and I will explain the opportunities, risks and rewards on March 26th.
  6. Engage 80 million Millennials.  Radio talks to itself these days.  Unless we know the things that Millennials really care about then it will be difficult to remain viable in the radio business.  They hate hype.  Respectfully, we are the masters of hype.  Millennials are a very civic generation.  We do a lot less of getting involved in civic pursuits than we used to and nothing near what will get them to give a second listen to radio.  Millennials don’t see color or gender and yet our stations are largely run by men, with too few women on-air and very little diversity.  But there is a comeback plan and you’ll get it.
  7. Time-shift radio.  Think about it.  Now we all want to access content when we want to, where we want to and how.  But radio is a broadcast medium, how does it time-shift?  The out of touch think that they just need to podcast some programs or personalities and that would be incorrect.  In fact, learning the exact length of content for the younger end of the money demo will be worth the day in Philly if the other modules are not enough.  Plainly put, we all must learn to time-shift radio.  First in wins.

The best way to invest one day in your future.

March 26, 2014 at the Rittenhouse Hotel, Philadelphia.

Click here to register now.

Inquire about group rates.

Read More  FREE SAMPLES

Clear Channel’s Defiant Tactic To Replace Local Talent

The most devious, disingenuous tactic yet for firing talent and cutting expenses …

  • The divide and conquer tactics now in play when Clear Channel negotiates with morning talent.
  • Clear Channel’s unbelievable new solution when it can’t add a Seacrest or Duran.
  • After salary, the one thing that is now almost guaranteed to get a Clear Channel personality fired.
  • Regional morning show networks are safe, right?
  • How long this talent purge will last.

Access this story now and try a monthly subscription, here.

Access this story PLUS 2,508 previous stories, here.  Search Stories.

It’s worth it!  You can’t get honest and insightful media information like this anywhere else. Thousands of members are all in.  Unlock this story and see for yourself.

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