Katz Radio in conjunction with numerous radio groups is launching an online platform soon that will allow terrestrial stations to be sold along with Internet streams. Only a small amount of their programming is Internet only content. National, regional and geographic targets will be made simple for advertisers when it goes into operation shortly.
The service will also allow for in-stream audio spots, pre-roll audio and video, synchronized banners and display and video ads.
Radio groups on board for the launch include Clear Channel, Cumulus, Cox, Emmis, Entercom, Greater Media, Journal, Nassau, Salem, Saga and Bonneville.&hellip