Well, the day has finally come when Inside Music Media becomes a paid subscription publication.
In the four years or so that I have been writing Inside Music Media, our readership has grown from 42 students of mine at USC who were forced to read it upon penalty of failing the class to almost 10,000 people like you every day. That tells me there are a lot of media folks who have their eye on the future.
My site started as a learning tool while I was a professor of music industry at the University of Southern California. I took the teaching job because my non-compete with Clear Channel when they purchased Inside Radio kept me out of broadcasting for four years.
When I returned, I was a different person because the next generation was embracing new media – and this time I believe I knew why and to what extent. At first, it was iPods and illegal filesharing but today, even the CEOs of traditional media companies know that the digital revolution is real.
What I have tried to do in these posts every day (and I have indeed published almost every day as it has been my passion and pleasure) is show you the future as I see it.
I mince no words.
And I wrote to ask you to consider what will become of radio (the consolidators will likely fail but their talent will go on to careers in new media). To call out in no uncertain terms the perpetrators as I see them (for example, how Farid Suleman’s meddling lost him the KGO, San Francisco franchise). Even have a little fun with them and poke fun at myself along the way.
I discussed this day with you well in advance of it actually happening. After all, I believe paid is the new free on the Internet – not that free content and ad supported content will ever go away. I am not the kind of guy who likes to tiptoe around advertisers. I wanted to remain independent yet sought a way to be compensated for my efforts.
I’m sure you know I love radio. My background includes TV and publishing. I have been fortunate to present the view of the future well in advance of it happening. You’ll remember the iPad that is growing in popularity daily. You read about it here when it was still a gleam in Steve Jobs’ eye.
And how to deal with 21 million more iPads?
That’s what I’m talking about now.
Over the years, we’ve given you early warning on new trends, the dismantling of the radio industry by a handful of execs who owe their fortunes to Wall Street, the importance of social networking, the value of letting the audience lead the way, the new mobile Internet, new ways to monetize content, the critical importance of music and why the music industry is in peril.
So starting today, you will have an opportunity to subscribe to Inside Music Media to keep it coming tomorrow morning and for as long as you want. You’re in control.
A one-year subscription is $99.
A one-month subscription is $9.99.
That’s approximately 39 cents a day based on the one-year rate.
Please subscribe and save me from having to go work for Lew Dickey at 39 cents a day!
My story archives are no longer public, but as a subscriber you will have access to them -- over 1,100 articles on a wide variety of topics in radio, new media, social networking, mobile, video, music industry and the impact of new technology on audience behavior. The search tools are quite robust. I think you’ll find the archives invaluable going forward.
The new Inside Music Media website also features an entire section on the 2011 Media Solutions Lab in January, my favorite things, ways to stay connected with each other, an easy way to make this site an app icon for your iPad, iPhone and Touch. More than you probably want to know about me. A new secure and confidential way to report news tips and contact me. I think you'll really like it.
The new site was built by a brilliant designer, Brock Ferguson from Caribou.
After the 2010 Media Solutions Lab almost everyone who heard me mention this subscription plan as part of our overall free vs. paid learning module said, “I’m with you”. Stay independent. I appreciate your support and kindness.
Some of my friends have asked if there is a chance that Inside Music Media will one day revert back to being free. I’ve considered all options and arrived at the conclusion that I will write it for everyone who wants to support it by subscribing. There will be no going back – anyway, this is what I believe is the future. I’m practicing what I preach.
Typically, I spend between two and three hours a day writing and researching each piece. Another hour of layout, proofing and fact checking. I’ve been writing a book for the past two years – my first, called “Out of Bad Comes Good – The Advantages of Disadvantages” a motivational book inspired by my Dale Carnegie work, life’s experience and my USC students. It’s been a lot of writing.
I get about 300 emails or Facebook messages a day about each post I write often with opinion or added information. Roughly one out of every four topics I write about are suggested by readers -- many of whom I feel are my friends even if we have not met in person.
To all of you, my sincere thanks. This has been so much fun and I have learned more from you then you can even know.
So that moment has arrived -- to continue to keep Inside Music Media coming uninterrupted, I hope you will subscribe now and not miss a day.
One of my readers sent me a note back in November of 2008 telling me why he looks forward to reading my posts every day. I have it on my desk as a reminder and inspiration:
“…insightful, deadly honest, entertaining and informative”
Whether you decide to continue receiving Inside Music Media every day or not, I thank you for the time we’ve spent together and wish for you that which you wish for yourself – success and happiness.
To remain an Inside Music Media subscriber, sign up here. Then, Thursday you will automatically get my next story on how Citadel Media's Farid Suleman locked KGO icon Mickey Luckoff out of his office Tuesday and refused to pay his severance. It's a case of class vs. crass.