“The Great Resignation” Is Killing Drivetime

INSIDE …

  • Overwhelming new intel that poses a serious problem for radio’s coveted drive time audiences.
  • The ways radio audiences have changed in the past year off.
  • The likely replacement for traditional morning and afternoon drive for listeners reluctant to get back in the car and drive to the office.
  • Radio groups are making drivetime slippage worse – here’s how.

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The Radio Ad Turnaround Is Weaker Than Touted

  • Advertisers are confused – their 2 biggest dilemmas.
  • The dirty little secret rarely talked about – collections.
  • The 2 things local AND national radio advertisers will pay a premium for right now that most groups cannot or will not deliver.
  • The advertising return to radio will be less than promised – for Saga, Townsquare and Salem MORE – why?

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FM/AM Is Closer to Paying Performance Rights Fees

INSIDE …

  • Possible “cutouts” to help most radio stations absorb music performance rights fees – some of them are outrageous.
  • The old argument that radio sells records is no longer cutting it – here’s radio’s best 2021 counter argument backed by facts.
  • The car was once radio’s best defense against performance rights fees – the best argument now is totally different.
  • Democrats are largely for music, Republicans for radio – the thing that will break the logjam.

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Audacy, iHeart Escalating Morning/Midday Talent Cuts

INSIDE …

  • Jerry, wait a minute!! What about Scott Shannon’s contract at CBS-FM in New York?
  • Their latest idea for knocking off expensive air talent and more options to replace them.
  • The way they are going to handle expiring talent contracts from now on.
  • The reaction of advertisers – local and big spending national – to losing their live read and live promotional appearance talent.

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10 Sellers Quit Another Audacy Major Market

INSIDE …

  • What’s eating a total of 15 of their employees (including 10 salespeople) so much that they quit another Audacy major market over the past 7 months – not fired or pushed out.
  • An exodus of 10 critical salespeople including a GSM who walked away, not fired.
  • We’ve studied a list of those who quit – an update on their current status, how many are still looking for work.
  • The employee who “preemptively” quit Audacy to work for Cumulus – no pay for six months to join their competitor.

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Free samples of our work here.

Report Newstips confidentially in our Witness Protection Program here.

Talk to Jerry privately here.

Scroll through a complete list of previous stories here