iHeart Planning to Go Direct-to-Tower


  • It’s iHeart’s “Manhattan Project”, has a name and an initial timetable.
  • What about those “cookie cutter” studios they are starting to build so they can bail on expensive leases or sell real estate – where do they now fit in with direct-to-tower?
  • Here’s where they are going to roll this out first – the markets that have priority.
  • Over 25% of iHeart’s total revenue comes from fewer than ten big markets – do they dare do direct-to-tower there – the surprising answer.
  • Oh wait, this direct-to-tower cost efficiency disproportionately affects the future of certain employees who are presently thought to be safe – care to guess who this next extinct category is? Then multiply by every market that goes direct-to-tower.

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